Department of
INSTITUTE-OF-MANAGEMENT-MBA






Syllabus for
Master of Business Administration
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA111 MENTORING AND CURRENT AFFAIRS 3 3 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS 3 3 100
MBA132 MANAGERIAL ECONOMICS 3 3 100
MBA133 MANAGING IT, DATA AND BUSINESS SYSTEMS 3 3 100
MBA134 UNDERSTANDING BUSINESS 3 3 100
MBA135 STATISTICS FOR MANAGEMENT 3 3 100
MBA136 FOUNDATIONS OF MARKETING MANAGEMENT 1 1 50
MBA181 ORGANIZATION STRUCTURE TRAINING 0 2 100
2 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA211 MENTORING AND CURRENT AFFAIRS 3 3 100
MBA231 MARKETING MANAGEMENT 3 3 50
MBA232 INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS 3 3 100
MBA233 MANAGEMENT SCIENCE 3 3 100
MBA234 FINANCIAL MANAGEMENT 3 3 100
MBA235 MICROSOFT EXCEL 2 2 50
MBA236 OPERATIONS MANAGEMENT 3 3 100
MBA239 ANALYSIS OF FINANCIAL STATEMENTS 1 1 50
3 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA3041B BUSINESS DATA MANAGEMENT 3 3 100
MBA3041F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 4 4 100
MBA3041H INDUSTRIAL RELATIONS 3 3 100
MBA3041L QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT 3 3 100
MBA3041M SALES MANAGEMENT AND NEGOTIATION SKILLS 6 3 100
MBA3042B ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: CONCEPTS AND APPLICATIONS 3 3 100
MBA3042F MANAGEMENT OF BANKS 3 3 100
MBA3042H WORKFORCE PLANNING AND SELECTION 3 3 100
MBA3042L BUSINESS INTELLIGENCE AND ANALYTICS 3 3 100
MBA3042M MARKETING RESEARCH 3 3 100
MBA3043B STATISTICAL MODELING USING R 3 3 100
MBA3043H PERFORMANCE MANAGEMENT AND EMPLOYEE COUNSELING 3 3 100
MBA3043L LEAN OPERATIONS MANAGEMENT 3 3 100
MBA3043M FUNDAMENTALS OF SERVICE MARKETING 3 3 100
MBA311 MENTORING AND CURRENT AFFAIRS 3 3 100
MBA331 MANAGING HUMAN RESOURCES 3 3 100
MBA333 MACRO ECONOMICS 3 3 100
MBA333A ADVANCED STATISTICS FOR MANAGEMENT 3 3 100
MBA333B RESEARCH METHODOLOGY 3 3 100
MBA333C ENTERPRISE RESOURCE PLANNING 3 3 100
MBA334 INTEGRATED BASICS OF SUSTAINABILITY 2 1 50
MBA351 CROSS FUNCTIONAL DECISION MAKING 2 1 50
4 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA4041B PROGRAMMING WITH PYTHON 3 3 100
MBA4041F INTERNATIONAL FINANCIAL MANAGEMENT 3 3 100
MBA4041L BUSINESS ANALYSIS I 3 3 100
MBA4041M DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT 6 3 100
MBA4042B PREDICTIVE ANALYTICS I 3 3 100
MBA4042F DERIVATIVES 3 3 100
MBA4042H HUMAN RESOURCE METRICS AND ANALYTICS 3 3 100
MBA4042L SUPPLY CHAIN AND LOGISTICS MANAGEMENT 3 3 100
MBA4042M CONSUMER BEHAVIOUR 30 3 100
MBA4043B BUSINESS INTELLIGENCE AND VISUALIZATION 3 3 100
MBA4043F MANAGEMENT OF FINANCIAL SERVICES 1 2 100
MBA4043M BUSINESS TO BUSINESS 3 3 100
MBA4044H LABOUR LAW - I 3 3 100
MBA4045H LEARNING AND DEVELOPMENT 3 3 100
MBA431 STRATEGIC MANAGEMENT 3 3 100
MBA432D BUSINESS ANALYSIS 3 3 100
MBA432E MACRO ECONOMICS 3 3 100
MBA432F DIGITAL TRANSFORMATION TECHNOLOGIES 3 3 100
MBA443AL OPERATIONS PLANNING AND CONTROL 3 3 100
MBA443BL ENTERPRISE ASSET MANAGEMENT 3 3 100
MBA444BF BUSINESS VALUATION 3 3 100
MBA444CF FIXED INCOME SECURITIES 3 3 100
MBA451F FINANCIAL ECONOMETRICS 2 2 100
MBA452F ELEMENTARY ECONOMETRICS 3 2 100
MBA453F TAXATION FOR MANAGERS 1 1 50
MBA481 SUMMER INTERNSHIP PROJECT 10 4 200
5 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA5041B BIG DATA ANALYTICS 3 3 100
MBA5041F MANAGERIAL ACCOUNTING 2 3 100
MBA5041H ORGANIZATIONAL CHANGE AND DEVELOPMENT 3 3 100
MBA5041M MARKETING METRICS 3 3 100
MBA5042B PREDICTIVE ANALYTICS II 3 3 100
MBA5042H LABOUR LAW -II 3 3 100
MBA5042M STRATEGIC MARKETING MANAGEMENT 3 3 100
MBA5043B TEXT AND SOCIAL MEDIA ANALYTICS 3 3 100
MBA5043H COMPENSATION MANAGEMENT 3 3 100
MBA531A ENTREPRENEURSHIP AND STARTUP 3 3 100
MBA531B INTERNATIONAL BUSINESS 3 3 100
MBA531C BLUE OCEAN STRATEGY 3 3 100
MBA532A PROJECT MANAGEMENT - CONCEPTS AND APPLICATION 3 3 100
MBA532B ARTIFICIAL INTELLIGENCE FOR MANAGERS 3 3 100
MBA542AF MERGERS, ACQUISITIONS AND RESTRUCTURING 3 3 100
MBA542BF FINANCIAL RISK MANAGEMENT 3 3 100
MBA542BL SUPPLY CHAIN DESIGN AND MODELLING 3 3 100
MBA542CL AGILE MANAGEMENT OF SOFTWARE PROJECTS 3 3 100
MBA543AL WORLD CLASS MANUFACTURING 3 3 100
MBA543AM ADVERTISING AND PUBLIC RELATIONS 3 3 100
MBA543BF ANALYTICS FOR FINANCE 3 3 100
MBA543BL IT SERVICE MANAGEMENT 3 3 100
MBA543BM RETAILING MANAGEMENT 3 3 100
MBA543CF FINANCIAL PLANNING AND WEALTH MANAGEMENT 3 3 100
MBA544AH HUMAN RELATIONS SKILLS 3 3 100
MBA544AL SERVICE OPERATIONS MANAGEMENT 3 3 100
MBA544BH ADVANCED ORGANIZATION BEHAVIOUR AND EMOTIONAL INTELLIGENCE 3 3 100
MBA544BL MANAGING AUDIT OF INFORMATION SYSTEMS, RISKS AND CONTROLS 3 3 100
MBA545A CUSTOMER CENTRICITY 30 3 3
MBA545B PERSONAL FINANCIAL PLANNING 1 1 0
MBA545C SUSTAINABLE BUSINESS MANAGEMENT 2 1 0
MBA545D MANAGING PEOPLE AT WORK 3 3 150
MBA545E FAMILY BUSINESS MANAGEMENT 2 1 0
MBA551F SMALL AND MEDIUM ENTERPRISES 1 0 50
MBA552F PROJECT APPRAISAL AND FINANCE 1 1 50
MBA583 INDUSTRY PRACTICUM - LOS 1 1 0
MBA584 INDUSTRY PRACTICUM - MARKETING 1 2 150
MBA585 INDUSTRY PRACTICUM - HR 3 4 150
MBA586 CAPSTONE PROJECT 3 4 200
6 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBA6041B COGNITIVE ANALYTICS 3 1 50
MBA6041F STRATEGIC FINANCIAL MANAGEMENT 3 3 100
MBA6041H INTERNATIONAL HUMAN RESOURCE MANAGEMENT 3 3 100
MBA6041L SUSTAINABLE OPERATIONS 3 3 100
MBA6041M BRAND MANAGEMENT 3 3 100
MBA6042B ANALYTICS APPLICATIONS IN FUNCTIONAL AREAS 3 3 100
MBA6042H LATEST TRENDS IN HUMAN RESOURCE MANAGEMENT 3 3 100
MBA631A LEADERSHIP AND BUSINESS ETHICS 3 3 100
MBA631B INNOVATION AND DESIGN THINKING 3 3 100
MBA631C COST ANALYSIS AND MANAGEMENT CONTROL SYSTEMS 3 3 100
MBA631D E-BUSINESS 3 3 100
MBA642AF INSURANCE 3 3 100
MBA642AL BUSINESS ANALYSIS - II 3 3 100
MBA642AM DIGITIAL MARKETING 3 3 100
MBA642BL INTERNATIONAL LOGISTICS 3 3 100
MBA642BM CUSTOMER RELATIONSHIP MANAGEMENT 6 3 100
MBA642CF FINANCIAL ENGINEERING 3 3 100
MBA642DF BEHAVIORAL FINANCE 3 3 100
MBA645A CUSTOMER CENTRICITY 30 3 3
MBA645B PERSONAL FINANCIAL PLANNING 3 3 150
MBA645C SUSTAINABLE BUSINESS MANAGEMENT 3 3 150
MBA645D MANAGING PEOPLE AT WORK 3 3 150
MBA645E FAMILY BUSINESS MANAGEMENT 3 3 150
MBA651F ETHICS AND CORPORATE GOVERNANCE 1 1 50
MBA651L IT LEADERSHIP AND GOVERNANCE 2 2 100
MBA682 MASTERS THESIS 15 1 50
MBA683 INDUSTRY PRACTICUM - LOS 3 3 150
MBA684 INDUSTRY PRACTICUM - MARKETING 2 3 150
MBA685 INDUSTRY PRACTICUM - HR 3 4 150
MBA686 CAPSTONE PROJECT 3 4 100
        

          

  

Assesment Pattern

CIA-1        10 Marks

CIA-2        25 Marks

CIA-3         30 Marks

Attendance   5 Marks

End Term      30 Marks

Total            100 Marks

Examination And Assesments

CIA I:                                                                                                           10 marks 

Assignment. Case analysis on Units 1, 2 and 3. Mini project on developing a research project proposal

CIA 2:                                                                                             25 marks

MCQ and Research Based Assignment

CIA III:   MCQ and Research Based Assignment                            30 marks 

Attendance                                                                                           5 Marks

End term:                                                                                          30  marks 

Two  hours examination on topics covered in all the units. Questions based on understanding and application of concepts related to research design and process

Department Overview:
Institute of Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The institute functions from both the Main and the Kengeri campuses. The institute has well qualified faculty with most having relevant industrial experience. Two large libraries and two state-of-the-art laboratories provide for a varied and experiential learning environment. The institute also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The Institute of Management offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National level conferences for faculties and students, national case study conference business festivals for students are among the highly reputed academic events in the country.
Mission Statement:
To develop a community of socially responsible, creative and enterprising leaders to operate in a knowledge-based, globalized and dynamic world.
Introduction to Program:
The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of 3 credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research-based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. In addition to the regular MBA programme, Institute of Management also offers three post graduate programmes in collaboration with foreign universities. In collaboration with Virginia Commonwealth University (VCU), USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MS Finance/Global Marketing Management/ Information Systems / Decision Analytics is offered. In collaboration with University of Applied Sciences W?rzburg-Schweinfurt (FHWS), MBA from FHWS and MB in Finance/Marketing from CHRIST (Deemed to be University) is offered. In collaboration with WMU, USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MBA from WMU is offered.
Program Objective:
The management training programme focuses on the development of the whole person equipped with the following skills and attitudes to meet the needs of the changing and challenging global business scenario. Communication skills Negotiating Skills, Writing business memos and reports, Public speaking, Inter personal and group communication General Awareness Current affairs, Analysis of events, Impact of National and International developments on business Analytical Skills Problem definition, Problem Solving Skills, Evaluation of alternatives, Being comfortable with uncertainty, Dealing with complexity, Managing risk, Translating theory into practice Attitudes Willingness to learn, and change ? adaptability, Social and cultural sensitivity, Commitment to excellence, customer satisfaction, Espirit de corps, team work, mutual respect and hard work, Inter and Intra individual harmony, Dedication, Conceptual Skills Integrated view of business and management problems, Inter-relationship between functions, Ideation and innovation, Computer usage skills Application of software for decision making

Assesment Pattern

CIA-1        10 Marks

CIA-2        25 Marks

CIA-3         30 Marks

Attendance   5 Marks

End Term      30 Marks

Total            100 Marks

Examination And Assesments

CIA I:                                                                                                           10 marks 

Assignment. Case analysis on Units 1, 2 and 3. Mini project on developing a research project proposal

CIA 2:                                                                                             25 marks

MCQ and Research Based Assignment

CIA III:   MCQ and Research Based Assignment                            30 marks 

Attendance                                                                                           5 Marks

End term:                                                                                          30  marks 

Two  hours examination on topics covered in all the units. Questions based on understanding and application of concepts related to research design and process

Department Overview:
Institute of Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The institute functions from both the Main and the Kengeri campuses. The institute has well qualified faculty with most having relevant industrial experience. Two large libraries and two state-of-the-art laboratories provide for a varied and experiential learning environment. The institute also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The Institute of Management offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National level conferences for faculties and students, national case study conference business festivals for students are among the highly reputed academic events in the country.
Mission Statement:
To develop a community of socially responsible, creative and enterprising leaders to operate in a knowledge-based, globalized and dynamic world.
Introduction to Program:
The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of 3 credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research-based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. In addition to the regular MBA programme, Institute of Management also offers three post graduate programmes in collaboration with foreign universities. In collaboration with Virginia Commonwealth University (VCU), USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MS Finance/Global Marketing Management/ Information Systems / Decision Analytics is offered. In collaboration with University of Applied Sciences W?rzburg-Schweinfurt (FHWS), MBA from FHWS and MB in Finance/Marketing from CHRIST (Deemed to be University) is offered. In collaboration with WMU, USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MBA from WMU, USA is offered
Program Objective:
The management training programme focuses on the development of the whole person equipped with the following skills and attitudes to meet the needs of the changing and challenging global business scenario. Communication skills Negotiating Skills, Writing business memos and reports, Public speaking, Inter personal and group communication General Awareness Current affairs, Analysis of events, Impact of National and International developments on business Analytical Skills Problem definition, Problem Solving Skills, Evaluation of alternatives, Being comfortable with uncertainty, Dealing with complexity, Managing risk, Translating theory into practice Attitudes Willingness to learn, and change ? adaptability, Social and cultural sensitivity, Commitment to excellence, customer satisfaction, Espirit de corps, team work, mutual respect and hard work, Inter and Intra individual harmony, Dedication, Conceptual Skills Integrated view of business and management problems, Inter-relationship between functions, Ideation and innovation, Computer usage skills Application of software for decision making

MBA111 - MENTORING AND CURRENT AFFAIRS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Mentoring is a highly valuable development activity where a more experienced and knowledgeable person guides a less experienced and less knowledgeable person to achieve one’s career goals and objectives. It is an one-on-one ongoing interaction between the mentor and the mentee focussing on his/her individual development over a period of time.

 

Learning Outcome

Knowledge: Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They also get clarity on the choice of specialization to be pursued. Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills. Attitude: Mentees develop a positive attitude towards learning process apart from time management and punctuality.  

Unit-1
Teaching Hours:30
Industrial Domain Knowledge
 

Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis 

Text Books And Reference Books:

Reading material as provided by mentor

Essential Reading / Recommended Reading

Daily newspaper and periodicals

Evaluation Pattern

Mentees are assessed based on the following parameters:

Review of SWOT - II Book reading and review Preparation for regular updation of news events Individual contribution to the mentoring session (Enthusiasm, initiative) Group presentations (Content, Delivery) Any other activity adopted by mentor

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

Accounting is at the heart of the information age. By studying this course, the student will learn about the concepts, rules and procedures, and analysis that are useful in everyday activity connected to finance.  This course describes the concepts of accounting, its principles, users and uses of the accounting information, recording of transactions in journal, ledger and subsidiary books, bank reconciliation statement and trial balance.  The course also discusses preparation of income statement and balance sheet.

Course Objective

This course attempts to familiarize the students the concepts, principles and the role of accounting in business so as to make them skilled enough to analyze and interpret the financial health of an organization and use the same for fact based decision making.

Learning Outcome

By the end of the course, the students should be able to:

Knowledge

  • Understand  the  fundamentals  of  financial accounting, the principles and concepts underlying them. (CLO 1)
  • Understand the language of business through financial accounting. (CLO 1)
  • Appreciate decision facilitating roles of accounting information. (CLO 2)
  • Read and understand contemporary developments in the area of accounting. (CLO 12)

Skills

  • Analyse a transaction throughout its cycle and record them too. (CLO 13)
  • Construct the financial statements viz., the Income Statement and Balance Sheet. (CLO 15)

Attitude

  • Develop an attitude of integrative thinking while analyzing and interpreting financial statements and accounting information. (CLO 23)
  • Appreciate the ethical dimensions in accounting and reporting and be able to adopt a socially responsible outlook while preparing accounting statements. (CLO 25)
  • Appraise an integrative understanding of the entire business while reading and / or preparing financial statements. (CLO 21)
  • Understand the importance of collaborative functioning in diverse teams to achieve the common organizational goal of value creation to all the stake holders.  (CLO 21)

 

Unit-1
Teaching Hours:2
Introduction to Accounting
 
  • Introduction to Accounting, Need for Accounting, Aim and influence of accounting in the information age.
  • Identification of forms of organization and their characteristics.
  • Identification and description of three major activities in organizations.
  • Identification of users and uses of accounting.
  • Explanation and interpretation of accounting equation
Unit-2
Teaching Hours:5
Financial Accounting ? Concept, Conceptions, IGAAP & IFRS
 
  • Accounting Standards - IGAAP & IFRS                   
  • Meaning of accounting principles – Concepts & Conventions
  • Accounting Process
  • Accounting equation – Asset account, Liability account & Equity account
  • Analyzing transactions – Transaction analysis
  • Debits and credits and explanation regarding their role in double-entry accounting.

 

Unit-3
Teaching Hours:10
Steps in Processing Transaction
 
  • Double-entry book-keeping system, Journal, Ledger, Posting, Debits, Credits,
  • Trial Balance, Adjusting entries,
  • Final Accounts for non-corporate (Manufacturing Trading, P&L, B/S),
  • Final Accounts for Corporate (P&L, B/S, P&L Appropriation).

 

Unit-4
Teaching Hours:5
Subsidiary Books
 
  • Meaning of subsidiary books
  • Types of subsidiary books
  • Preparation of Cash book – Two column & three column cash book
  • Bank reconciliation statement
  • Meaning & classification of accounting errors
Unit-5
Teaching Hours:8
Preparation of Disclosure ? Annual Report
 
  • Disclosure of information
  • Indian Accounting Standards
  • Legal requirement (Company” Act, SEBI, Income-Tax Act etc.)
  • Revenue Recognition
  • Fixed Assets & Depreciation Accounting
  • Intangible Assets
  • Inventory valuation.
Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A Management perspective, (6th ed.). PHI

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications.
  4. Lal, Jawahar., & Srivastava, Seema. Cost accounting. New Delhi: Tata McGraw Hill Publications.
  5. Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House.
  6. N.Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications.
  7. Prasanna, Chandra.(2010). Managers guide to finance and accounting. New Delhi: Tata McGraw-Hill Publications.
  8. Tulsian, P.C. (2010). Financial accounting. New Delhi:  Pearson Publications.

 

Evaluation Pattern

#

Component

% of Marks

Details

1

CIA 1

10%

 Marks

(One Assignment, group or individual)

2

CIA 2

25%

Marks

(Written Exam for 2 Hrs)

3

CIA 3

30%

Marks

(15% One Assignment, 15% Quiz)

4

End Term Examination

30%

Marks

(Written Exam for 2 Hrs)

5

Attendance

5%

Marks

(Based on Attendance)

 

Total

100%

Marks

 

MBA132 - MANAGERIAL ECONOMICS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as core paper in first trimester for 3 credit hours. The subject will equip the students with the art of managerial decision making at the firm level. The subject focuses on markets, pricing and managerial decision making. Essentially on concepts such as scarcity and efficiency, problems of economic society, demand analysis, elasticity, consumer behavior, producer behavior, and cost analysis as well inclusion of advanced topics in economic analysis, with a focus on strategic behavior of different kinds of market structures and pricing.

This course attempts to equip the students with the art of managerial decision-making, based on economic principles.

 

Learning Outcome

At the end of the course, the student should be able to:

 

Knowledge (CL 01) (CL02)

·         Look at economic principles as foundation to  functional  subjects

·         Evaluate consumer behavior  in the light of economic theory

·         Analyze various product and factor markets to  take better business decisions

·         Critically examine market structures using economic logic and apply the same in taking strategic decisions.

 

Skills (CLO 13)  (CLO 15)

·         Use excel in analyzing economic information

·         Estimate demand using excel

·         Prepare of industry reports

 

Attitude (CL0 21)  (CLO 23)

·         Appreciate the interdependence of functional areas in business.

·         Develop an approach that transcends functional fixation in business decision problems

 

Level of knowledge

·         Understand basic concepts and practical application in relevance

·         Learning the art of decision making and integrate with other inter-disciplinary subjects

·         Useful in understanding the optimal combination and trade off with available alternatives

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision making process-Tools and analysis of optimization-role of Government, private**, Competition Vs Cooperation. Relationship with other management subjects*.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers surplus-   Costs , Isoquants, Least cost combination types of costs , Short run costs and long run cost, Revenue Analysis –TR, AR and MR, and  break even analysis, ( case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the feature of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability .

                                                            

Text Books And Reference Books:

Mankiw, N. Gregory. (2015). Principles of Micro Economics(7th ed.). New Delhi: Cengage Learning 

 

Essential Reading / Recommended Reading

1.       Salvatore, D. (2013). Managerial economics Principles and worldwide applications,  New York: Oxford University Press New Delhi.

2.       Geetika., Ghosh., Piyali., &  Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education.

3.       Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill.

4.       Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.

 

 

Evaluation Pattern

Course Outcomes

Components of assessment

CIA1(RBA)

CIA2 (Mid-term 50 Marks)

CIA3 (Group Presentations) as well report

CIA3(MCQs)

CLO 1

Yes

Yes

Yes

Yes

CLO 2

Yes

Yes

Yes

Yes

CLO 12

Yes

 

Yes

 

CLO18

 

 

Yes

 

CLO21

 

 

Yes

 

CLO23

 

 

Yes

 

MBA133 - MANAGING IT, DATA AND BUSINESS SYSTEMS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information and IT infrastructure including hardware, software, network, database and applications. It also includes aspects related to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc are given an introduction in the course. Sustainability aspects like Green IT as well as Ethical issues are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Govenance etc.

Course Objectives

The course aims to provide students with the knowledge of the role of IT, IS, Information system design and development and security related aspects in managing the business entity. It also strives to enable students to participate in design and review of MIS solutions for various business functions. Another key objective is to develop an attitude of use of technology in a sustainable, inclusive manner with due consideration to nation and society.

Learning Outcome

 

At the end of the course, students should be able to:

 

Knowledge

 

·         Realize the impact of technology on business enterprises and the deployment / utilization of information systems to gain competitive advantage (CLO1, CLO23, CLO24, CLO25)

 

·         Develop awareness of management, development and operations of Information Systems, including lifecycles, project management and security (CLO1)

 

·         Learn the basics of IT infrastructure components (CLO1)

 

·         Understand the database-related aspects and its use and management (CLO1)

 

  • Get up-to-date with latest paradigms of AI, ML, Cloud, IoT, Block Chain etc (CLO1)

 

Skill

 

·         Plan, analyze and design information system solutions for various functionalities of an organization (CLO2, CLO11, CLO12, CLO13, CLO14, CLO18, CLO21, CLO22)

 

·         Use basic SQL to analyze data for managerial decision-making (CLO2, CLO11, CLO13, CLO14)

 

Attitude

 

·         Bring managerial perspective to development and use of Information Technology (CLO2, CLO22, CLO23, CLO24, CLO25)

 

·         Approach Technology as a strategic asset for the growth of the organization in a globally competitive market (CLO2, CLO23, CLO24, CLO25)

Utilize Lean and Green principles as well as consider the society and nation at large while exploiting technology (CLO2, CLO11, CLO12, CLO13, CLO14, CLO22, CLO23, CLO24, CLO25)

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems.

 

DIKW hierarchy, Information as a Resource, Information in Organisational Functions, Types of Information Technology.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy.

Vendor Management, Role of CIO, IT Governance, Challenges for the Manager.

 

IT Infrastructure Decisions.

Overview of IT Security, Basics of IT Operations and Lean IT.

 

Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management.

Unit-3
Teaching Hours:3
IT Infrastructure components
 

Basics of Hardware, Software, Open Source.

 

Overview of Networks, Data Centre concepts.

Unit-4
Teaching Hours:3
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems.

 

Transaction Processing Systems, MIS, DSS, Analytics and Business Intelligence, Knowledge Management Systems.

 

Unit-5
Teaching Hours:4
Managing Data Resources
 

Challenges of Data Management, Database Concepts, Database Elements, E-R Diagrams, SQL.

 

Practice of SQL

 

Data Warehouses, Data Mining, Big Data.

 

Unit-6
Teaching Hours:6
Disrupting Technologies
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers.

 

Cloud, Virtualization, IOT.

 

Blockchain

Unit-7
Teaching Hours:5
Sustainability, Ethics and Emerging Trends in Information Systems
 

Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology.

ICT for National Development, E-Governance Concepts, Smart Cities.

Industry 4.0, Service 4.0,

Autonomous Robots, Robotic Process Automation,

Virtual Reality, Augmented Reality,

3D Printing,

Wearables Technology, Bionics.

 

Current developments and trends.

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.).New Delhi: Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

Recommended Reading

1

Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning.

2

Laudon, K., Laudon, J., & Dass, R. (2017). Management Information Systems – Managing the Digital Firm. New Delhi: Dorling Kindersley (India) Pvt. Ltd.

3

O'Brien J.A., Marakas G.M., & Ramesh. B. (2013). Management information systems (10th ed.): Tata McGraw Hill India Publishing Co. Ltd.

4

Hoffer J.A., Ramesh V., & Heikki T. (2016). Modern database management (12th ed.).New Delhi: Pearson.

5

Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.

6

Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm Last Accessed on 8 October 2018

7

Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin.

Articles

1

Weinberger, D; The problem with the data-information-knowledge-wisdom hierarchy; Harvard Business Review, Feb 2010

2

Linked data - Connecting and Exploiting Big Data; A White paper; Fujitsu; March 2012

3

Chakraborty, D. (2019, March). A Short Guide to Smart Cities in India. ISBInsight March 2019

4

Embracing Industry 4.0—and Rediscovering Growth; BCG

5

Tapping into the Transformative Power of Service 4.0: BCG

6

2019 Planning Guide for Cloud Computing; Gartner Research Technical Professional Advice, pub 05-Oct-18

Cases

1

BP's Office of the Chief Technology Officer; 2017; Kellogg School of Management Cases, Emerald Insight

2

Knowledge Sharing at REMA 1000; 2018; Harvard Business School

3

Selling groceries through the cloud in a Tier II city in India; 2016; Emerald Emerging Markets Case Studies

Other Resources

1

https://www.w3schools.com/sql/default.asp (using Chrome)

Evaluation Pattern

CIA-1: 10 marks

CIA-2: 25 marks

CIA-3: 30 marks

End Term: 30 marks

Attendance: 5 marks

 

MBA134 - UNDERSTANDING BUSINESS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description - This course is offered as a core subject in first trimester with 3 credits score. Organizations are all around and they shape the businesses in many ways. Business organizations create a drive for innovation rather than a reliance on standard products and outmoded approaches to management and organization design. This course will provide a general introduction to management studies and a brief outline on history and development of management thought.

 
Course Objectives - Managers are evaluated in term of success in adapting themselves to changing business environment. This course describes the steps necessary to understand an organization that are aligned with business objectives and provides an insight to address a range of challenges that every manager encounter. It aims to prepare students for an exciting challenging and rewarding managerial career through case studies on ‘Global Perspective’.

Learning Outcome

At the end of the course students will be able to:

KNOWLEDGE
•    Application of management concepts to understand the major internal features of a business system and the environment in which it operates. (CLO1 & CLO2)

SKILL
•    Conduct case study analysis to apply theoretical concepts. (CLO11)
•    Evaluate and compare the management practices of the key economies of the world (CLO12)
•    Ability to think creatively and scientifically to manage events (CLO 14)
•    Demonstrate critical and analytical thinking when presented with managerial problems and express their views and opinions on managerial issues (CLO13, CLO15, CLO16, CL017)

ATTITUDE
•    Ability to work in dynamic teams (CLO21)
•    Evaluate the global context for taking managerial actions of planning, organizing and controlling with an ethical outlook. (CLO23 & CLO25)




Unit-1
Teaching Hours:6
A) Nature and purpose of Management
 
  • Management: Meaning; Scope; Managerial levels and skills;
  • Managerial Roles; Management: Science, Art or Profession; Universality of Management.

 

Unit-1
Teaching Hours:6
B) Evolution of Management Thought
 
  • Ancient roots of management theory; Classical schools of management thought; Behavioral School, Quantitative School; Systems Approach, Contingency Approach;
  • Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices.
Unit-2
Teaching Hours:6
Planning
 
  • Types of plans; Steps in Planning Process; Strategies, Policies and Planning premises (Planning approaches); Decision making, Forecasting & MBO.
  • HBS Case Study
Unit-3
Teaching Hours:3
Organizing
 
  • Organizational structure and design; types of organizational structures; authority, delegation, decentralization and reengineering
Unit-4
Teaching Hours:3
Staffing
 
  • Human resource planning, Recruitment, selection, training & development, performance appraisal, managing change, compensation and employee welfare.
  • Article Stress Management & Career path,
Unit-5
Teaching Hours:3
Leading
 
  • Leadership concept, leadership theories, motivation & communication.
  • Article on Styles of leadership by Daniel Goleman
Unit-6
Teaching Hours:3
Controlling
 
  • Nature of organizational control; control process; Methods and techniques of control; Designing control systems.
Unit-7
Teaching Hours:6
Social Responsibility, Ethics and Stress Management
 
  • Concept of social responsibility; corporate governance, managing ethical behaviour, Tools of Ethics and Management of Stress.
  • HBS case study
Text Books And Reference Books:
  • Heinz. W, Mary V Cannice & Koontz.H (2013). Management (13th Edition). Tata McGraw Hill Publications.
Essential Reading / Recommended Reading

1.    Daft, R. L. (2013). The new era of management (10th Edition). Cengage Publications.
2.    Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.    
3.    Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.
4.    Joseph L Massie, Essentials of Management. Prentice-Hall India, New York.

Evaluation Pattern

Assignment Number

 

Assignment Description

 

Assignment

Marks

Assignment Weightage

 

CIA-1

Research Based Assignment

20

10

CIA-2: Midterm Exam

 

 Midtrimester

50

 25

CIA-3A

 

Infographics Assignment

 

 30

15

CIA-3B

 

MCQ

30

15

 

End trimester

 

 

50

 

30

Attendance

 

 

5

TOTAL

 

100

MBA135 - STATISTICS FOR MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence based decision making process.

 

Course Objective:

This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process.

Learning Outcome

Learning Outcomes:

At the end of the course, the student should be able to acquire the following knowledge, skills and attitude

 

Knowledge:

  • Know the practical application of selected statistical tools (CLO2)
  • Prepare data for statistical analysis leading to business decisions (CLO1)
  • Statistically analyse basic economic indicators (CLO1,CLO2)

Skills:

  • Work efficiently with statistical functions in MS Excel (CLO11, CLO13)

·         Conduct basic statistical analysis using MS Excel (CLO11, CLO12)

Attitude:

  • Appreciate the use of statistical thinking in taking effective business decisions.(CLO22)

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, cross-tabulation, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:4
Introduction to Probability
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Unit-3
Teaching Hours:4
Probability Distributions
 

Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-4
Teaching Hours:5
Sampling Methods and Estimation
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem

Estimation: Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Unit-5
Teaching Hours:5
Testing of Statistical Hypothesis
 

Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-6
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Tests, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel.

Unit-7
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition .Boston: CengageLearning. 

Essential Reading / Recommended Reading

Levin, I. R. & Rubin, D. S. (2011). Statistics for management. New Delhi: Prentice Hall India Publications.

Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications.

Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for managers using microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications.

Evaluation Pattern

Evaluation Pattern

CIA I                                                                                                                            10

CIA II                                                                                                                          25

CIA III                                                                                                                        30

End Trimester                                                                                                             30

Attendance                                                                                                                  05

Total                                                                                                                          100

CIA I consists of MCQ, CIA II consists of Midterm, and CIAIII consists of Assignment and MCQs. End term examination is for 50 marks, converted for 30 marks.   

 *self learning,

** Ethical issues

MBA136 - FOUNDATIONS OF MARKETING MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:10
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

 

Course description:

 

This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.

 

 

 

In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.

 

 

 

The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination.

 

Learning Outcome

 

On completion of the course, the participant will be able to;

 

Knowledge

 

  1. Define marketing and provide his/her own understanding (meaning) of marketing.
  2. Have clarity on the philosophy of marketing and how it affects overall business environment
  3. Know how segmentation, targeting and positioning strategies are formulated and implemented.

 

 

 

Skills

 

  1. Work in teams on micro-projects
  2. Look for customer insights from various data sources presented to them
  3. Make presentations and communicate his/her perspective and ideas clearly and confidently to the audience.

 

Attitude:

 

1.       Effectively realize the importance of customer orientation in business decisions.

 

Unit-1
Teaching Hours:6
Introduction to Basic Marketing Concepts
 

 

Introduction to Marketing

 

 Importance and Scope of Marketing; Core marketing concepts; Company Orientations; Marketing Realities; Integrated, Internal and Performance Marketing; Marketing Management Tasks

 

Value Philosophy in Marketing

 

 

 

Understanding the value philosophy, Meaning of value; Value Creation and Delivery; Value Delivery Process; Value Delivery and Upstream Marketing; Value Innovation; Co-creation of value

 

 

 

Analysing the Marketing Environment

 

 

 

Components of Environment; Macro Environment; Environment specific to the firm; Global Environment – global economy, global demographics, consumer environment, technology environment, competition environment.

 

 

Marketing environment of India and the Marketing Challenges

Unit-2
Teaching Hours:4
Market Segmentation, Targeting, Differentiation & Positioning
 

 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets;

 

Market Targeting

 

Developing and Communicating a Positioning Strategy

 

Differentiation Strategies

                                                    

Text Books And Reference Books:

Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South Asian Perspective. 13thEd, Pearson, New Delhi.

Essential Reading / Recommended Reading

 

Ramaswamy,V.S. &Namakumari. (2013); Marketing Management. 5thEd, McGraw Hill, New Delhi.

 

 

 

Evaluation Pattern

 

Evaluation Pattern

 

Marks Break up

Out of

Weight

Attendance

Total

CIA-II(Report-10 marks & Presentation-10 marks)

20

20

0

 

20

 

CIA-III (MCQ – 10 Marks

& Assignment – 15 marks)

25

25

0

25

 

 

 

TOTAL

45+5=50 marks

 

MBA181 - ORGANIZATION STRUCTURE TRAINING (2019 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester 1. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirtydays.

Learning Outcome

At the end of the course, students should have the knowledge and application of

·         Vision, mission and objectives of business organization

·         Organizational structure in business organizations

·         Business functions in a business firm

·         Organization type  the business under study fits in

·         SWOT analysis for a business organization

·         Key Result Areas of a business organization

·         Business growth over years with appreciation of enablers and barriers

Unit-1
Teaching Hours:0
Topics
 

OST project work should cover the following topics.

a)      Organization’s history

b)      Profile of the product

c)      Mission, objectives and strategies of the organization

d)     Organization chart - Design & Structure

e)      Policies and procedures followed

f)       Functions of various departments and their managers

g)      SWOT analysis of the organization

h)      Key Result Areas (KRAs) of the organization

i)        Significant factors for success

j)        System of accounting followed

k)      Product promotional measures

l)        Career planning and promotion policy of employees

m)    Training measures

n)      System followed for purchase of materials

o)      HRD measures (including welfare measures)

p)      Manpower planning

q)      Performance appraisal system

r)       Financial highlights during the last three years

s)       Future plans for growth of the organization

t)       Views of managers at various levels and non-managerial staff by detailed interaction.

u)      Advantages and drawbacks of the organization structure

v)      Recommendations to overcome the drawbacks.

w)    Modifications, if any, to the organization structure.

Note: Relevant software applications used in the organization need to be identified, wherever applicable for the above topics.

Text Books And Reference Books:

1.      Harold Koontz and Heinz Weihrich. Principles of management. Tata McGraw Hill.

Essential Reading / Recommended Reading

1.      Meenakshi Gupta. Principles of management. PHI.

2.      Tripathi and Reddy. Principles of management. Tata McGraw Hill.

3.      Interaction with company people

4.      Website of organization

Evaluation Pattern

Parameter With Maximum Marks

Excellent

(100% of marks allotted for parameter)

Good

(75% of marks allotted for parameter)

Satisfactory

(60% of marks allotted for parameter)

Poor

(40% of marks allotted for parameter)

Number of topics studied (10)

>23

20 to 23

10 to 19

<10

Mapping the organization to its type (10)

Right mapping with justification

 

Right mapping without justification

Wrong mapping

No mapping

OST Completion Certificate (10)

Available and includes work appreciation

Available and does not include work appreciation

Available with delay

Not Available

SWOT Analysis (15)

Proper identification of all elements of SWOT

Majority elements properly identified

Majority elements improperly identified

SWOT Analysis not done

No of Days of OST Work (10)

Beyond 30 Days

30 Days

25 to 29 Days

Up to 24 Days

Presentation (15)

Well-structured presentation covering all the topics with excellent Communication

Semi-structured presentation covering all the topics with good communication

Semi-structured structured presentation not covering all topics with good communication

Unstructured presentation with poor communication

Report (15)

As per the format

Slight deviations from format

No relation to format

No Format

Quiz (15)

Marks secured by student

MBA211 - MENTORING AND CURRENT AFFAIRS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Mentoring enables a student to enforce the learning process thus enabling the student to achieve career goals and objectives.

It is a continuous, feedback driven process where the individual's development is monitored, assessed on a regular basis. 

Learning Outcome

Knowledge:

Mentees develop a habit of keeping themselves updated on the latest happenings in the business world. They learn to interpret various economic indices on a regular basis.

Skill: Mentees develop presentation skills, communication skills, leadership skills and analytical skills.

Attitude: Mentees develop a positive attitude towards learning process apart from time management and Punctuality.

Unit-1
Teaching Hours:30
Industrial Domain Knowledge
 

Developing various soft skills and analytical skills through analysis of current affairs on a continuous basis

Text Books And Reference Books:

Reading material provided by mentor

Essential Reading / Recommended Reading

Daily newspaper and periodicals

Evaluation Pattern

Mentees are evaluated upon the following assessment parameters on a continuous basis:

Formulation of SWOT analysis Preparation of regular updation of news, events etc

Individual contribution to mentoring sessions (Enthusiasm, Initiative, Sharing, Group Discussion, Quiz)

Individual presentations (Content, Skills, Communication)\ Book Review

Any other activity designed by mentor 

MBA231 - MARKETING MANAGEMENT (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course description:

This course is designed to offer the fundamental aspects, ideas, concepts and examples of how marketing is understood and practiced to the students of MBA during the first trimester. The course will focus on establishing a strong understanding of the role played by the customer in the larger idea of business and how a marketer could spearhead business decisions by providing customer insights to the top management or decision makers. The course will discuss at length the philosophy behind marketing as a business orientation in comparison with other orientations such as production, product and sales.

 

In addition to the mentioned aspects, the course will dwell into offering practical understanding of why and how markets are segmented. What are the pre-requisites to be considered while choosing a target market? And what positioning strategies could be developed to create the required impact in the chosen market.

 

This course provides conceptual and practicing knowledge of product/brand development; pricing mechanisms and various pricing options available for marketers; develop effective communication strategies and identify and evaluate distributing options for the designed customer value proposition.

 

The course is offered using class discussions, micro-projects, case study analysis as pedagogic tools. This course has two components of continuous internal assessments, one mid-trimester examination and an end-trimester examination.

Learning Outcome

Knowledge

  • Define marketing and provide his/her own understanding (meaning) of marketing.
  • Have clarity on the philosophy of marketing and how it affects overall business environment
  • Know how segmentation, targeting and positioning strategies are formulated and implemented
  • Appreciate concepts related to marketing and how it aids decision making in business
  • Develop reasoned perspective on value creation to customers and how it related to value created for the organization.

Skills

  • Work in teams on micro-projects
  • Look for customer insights from various data sources presented to them
  • Make presentations and communicate his/her perspective and ideas clearly and confidently to the audience
  • Design a comprehensive marketing plan
  • Evaluate marketing practices followed by companies on its strategic and operational relevance.

 

 

Attitude:

·         Effectively realize the importance of customer orientation in business decisions

·         Place marketing decisions on its significance in the broad context of strategic business decisions in organizations.

Unit-1
Teaching Hours:15
Marketing Mix
 

Product and Brand Strategy

Product Levels; Classifying products; Product Range, Line, Mix; Product Lifecycles; New Product Development, New Service Development; Stages of Product Development; Adoption Process; Branding

 

Pricing to Capture Value                                      

Pricing Environment; Consumer Psychology & Pricing; Pricing Philosophy; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

 

Developing Effective Distribution, Logistics and Retailing

Marketing channels and Value Networks; The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems; Conflict; Cooperation and Competition; E-commerce, Retailing, Private Labels

 

Promoting Value

Marketing Communications; Communication Theory; Personal Influencers; Marketing Communications Mix; WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Account Management; Mix Selection; Media

Unit-2
Teaching Hours:15
Sustainable Marketing & Ethics
 

Corporate Social Responsibility & Sustainable Marketing; Ethics and Marketing; Ethical Decision Making Process; Ethics in Distribution Management, Promotion, Offering Products and Pricing; Universalism/Relativism in Marketing Ethics; Bribery

Cause-related Marketing; Social Marketing.

Text Books And Reference Books:
  1. Ramaswamy,V.S. & Namakumari. (2013); Marketing Management. 5th Ed, McGraw Hill, New Delhi
  2. Baines, P., Fill, C., Page, K., & Sinha, P. K. (2013); Marketing. Asian edition, Oxford University Press, New Delhi
Essential Reading / Recommended Reading
  1. Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South Asian Perspective. 13th Ed, Pearson, New Delhi

 

Evaluation Pattern

Evaluation Pattern

Evaluation will be continuous and conducted under three categories,

 a) Assignments.

b)MCQ

c) End Term Examinations.

CIA-1

Assignment 10 marks Weightage 10%

CIA-II

Assignment   15 Marks Weightage  25%

MCQ Test     10 Marks Weightage  25%

CIA-III

Assignment 30 Marks Weightage  30%

 

Attendance    5 Marks  Weightage  100%

 

End-term Question Paper Format: Marks 50–  Time - 2 hours Weightage 30%

Section A  - 10 marks  4 out  of  6 questions (4 x 10=40 marks)
Section B - 10 marks -case study                                       (1x10=10 marks)

Questions from self learning module would be included in the above mentioned pattern

 

 

MBA232 - INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANIZATIONS (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This core course aids students to understand, predict and influence individual and group behaviour. The course is designed to introduce the field of organizational behavior, giving special attention to the major challenges and the paradigm shift facing individuals and groups in today's organizations;it covers individual understanding of personality, perception, learning, attitudes and values and their influence in  organizational context; it provides students with understanding of group processes and dynamics, motivation and job satisfaction; It will create opportunities to become aware of one’s own behaviour and understand others’ behaviour. The experiential learning method is adopted to understand self, others and groups.

Learning Outcome

Learning Outcomes