Department of
MEDIA-STUDIES






Syllabus for
Master of Arts (Media and Communication Studies)
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MCN111 CRITICAL THINKING 2 2 50
MCN112 ELEMENTS OF WRITING 2 2 50
MCN113 THEATRE IN PRACTICE 2 2 50
MCN131 COMMUNICATION AND MEDIA THEORIES 4 4 100
MCN132 RESEARCH METHODOLOGY 4 4 100
MCN133 DESIGNING PRINCIPLES AND VISUAL CULTURE 4 4 100
MCN134 CONTEMPORARY INDIA 4 4 100
MCN151 PHOTOGRAPHY AND GRAPHIC DESIGN 4 2 50
MCN152 DIGITAL AUDIO PRODUCTION 2 2 50
2 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MCN211 RESEARCH TOOLS AND APPLICATIONS 4 2 50
MCN231 MEDIA CRITICISM 4 4 100
MCN232 DEVELOPMENT COMMUNICATION 4 4 100
MCN233 CROSS CULTURAL COMMUNICATION 4 4 100
MCN234 POPULAR CULTURES 4 4 100
MCN241A FILM STUDIES (FICTIONAL NARRATIVE) 2 2 50
MCN241B FILM STUDIES (NON- FICTIONAL NARRATIVE) 2 2 50
MCN251 DIGITAL VIDEO PRODUCTION 2 2 50
MCN281 INTERNSHIP - I 36 2 50
MCN291 ECOLOGICAL DISCOURSES 4 4 100
3 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MCN331 JOURNALISM - HISTORY, ISSUES AND DEBATES 4 4 100
MCN332 MULTIMEDIA REPORTING AND EDITING 4 4 100
MCN333 CYBER CULTURE 4 4 100
MCN334 DATA JOURNALISM 4 4 100
MCN335 IMAGINEERING 4 4 100
MCN336 INTEGRATED MARKETING COMMUNICATION 4 4 100
MCN337 ADVERTISING PLATFORMS 4 4 100
MCN338 COPYWRITING 4 4 100
MCN351 DIGITAL STORYTELLING 2 2 100
MCN352 MOBILE JOURNALISM 2 2 50
MCN353 MEDIA MANAGEMENT 2 2 50
MCN355 DIGITAL ADVERTISING 2 2 50
MCN356 ORGANISATIONAL STRUCTURE AND BEHAVIOUR 2 2 100
MCN357 EVENT MANAGEMENT 2 2 50
MCN381 DISSERTATION 2 4 100
MCN382 INTERNSHIP - SOCIAL DEVELOPMENT SECTOR 36 2 50
4 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MCN431 PHOTO AND DOCUMENTARY JOURNALISM 4 4 100
MCN432 INTERPRETATIVE JOURNALISM - POLITICS, SCIENCE, HEALTH, BUSINES, SPORTS, ECOLOGY AND ENTERTAINMENT, LIFESTYLE 4 4 100
MCN433 LAW, ETHICS AND JOURNALISM 4 4 100
MCN435 MEDIA PSYCHOLOGY 4 4 100
MCN436 CORPORATE AND MEDIA LAW 4 4 100
MCN437 CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS 4 4 100
MCN451 DEVELOPMENT JOURNALISM 4 4 100
MCN452 ENTREPRENEURSHIP 2 2 50
MCN455 CORPORATE SOCIAL RESPONSIBILITY 2 2 50
MCN481 VALUE MANAGEMENT 30 2 50
MCN482 INTERNSHIP: INDUSTRY EXPOSURE 30 2 50
MCN483 COMPREHENSIVE VIVA VOCE 4 4 100
        

          

          

  

Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

Department Overview:
The Department of Media Studies at Christ University lays stress on an extensive practical agenda in an effort to help students align themselves with the demands and relatives of the industry. The two?-year MA in Media and Communication programme aims at endowing students with a rich hybrid of talents in disciplines related to mass media and new media. The department with a near-?industry environment will enable students to learn and practice in a professional setting aided by a band of enterprising teachers. The course aims at imparting professional and hands?-on media exposure to students thereby making them a paragon of media talents and flair. Emphasis will be placed on practical components so as to facilitate students acquire technical finesse in video production, advertising, corporate communications, print and broadcast journalism, photography, web designing, public relations etc. the mission of the department is to produce a dynamic community of media practitioners with distinct competitive advantages.
Mission Statement:
Vision: To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning. Mission: The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance student?s personal and professional lives.
Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Program Objective:
Collaborative learning and team work Sharing of knowledge with humanity Intellectual inquisitiveness Ethic based thinking and actions Holistic communication skill Sensitive towards culture and society Research based learning Innovation and creativity Hard work with passion Open to new ideas

Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

Department Overview:
The Department of Media Studies at Christ University ensures that the student could progress from the UG to the PG and pursue further research at the MPhil and PhD levels. The Department with faculty having rigorous expertise in a range of areas like Print, Broadcast, Digital, Theatre and Cinema, will give necessary support for the motivated to further their quest for knowledge and enable them to be critical media practitioners and analysts.
Mission Statement:
Vision To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning. Mission The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance students? personal and professional lives.
Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Program Objective:
Collaborative learning and team work Sharing of knowledge with humanity Intellectual inquisitiveness Ethic based thinking and actions Holistic communication skill Sensitive towards culture and society Research based learning Innovation and creativity Hard work with passion Open to new ideas

Assesment Pattern

Rubrics for each course's evaluation will be shared with the student.

Examination And Assesments

The programme adopts a variety of evaluation mechanisms that include regular exams, live domonstrations, portfolio submissions, viva voce, etc.

Department Overview:
The Department of Media Studies at Christ University lays stress on an extensive practical agenda in an effort to help students align themselves with the demands and relatives of the industry. The two?-year MA in Media and Communication programme aims at endowing students with a rich hybrid of talents in disciplines related to mass media and new media. The department with a near-?industry environment will enable students to learn and practice in a professional setting aided by a band of enterprising teachers. The course aims at imparting professional and hands?-on media exposure to students thereby making them a paragon of media talents and flair. Emphasis will be placed on practical components so as to facilitate students acquire technical finesse in video production, advertising, corporate communications, print and broadcast journalism, photography, web designing, public relations etc. the mission of the department is to produce a dynamic community of media practitioners with distinct competitive advantages.
Mission Statement:
Vision: To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning. Mission: The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance students? personal and professional lives.
Introduction to Program:
The MA in Media and Communication Studies programme with Specialisation in Multimedia Journalism programme gives a generic orientation in the domain of Media Studies to the student in the I year and leads to advertising and corporate communications specific courses in the II year. The programme ensures that the student gains key skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. will be ensured to widen the student's learning.
Program Objective:
Collaborative learning and team work Sharing of knowledge with humanity Intellectual inquisitiveness Ethic based thinking and actions Holistic communication skill Sensitive towards culture and society Research based learning Innovation and creativity Hard work with passion Open to new ideas

MCN111 - CRITICAL THINKING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Critical Thinking is the process by which you will develop and support your beliefs, and evaluate the strength of arguments made by others in real life situations.

Learning Outcome

        Analyse issues with context and subject sensitivity

        Practice ethics of sharing ideas

        Apply logical reasoning

        Think critically and respond

Make decisions with clarity

Unit-1
Teaching Hours:6
Introduction
 

What is Thinking?

      Debating Mind-Body Duality

      Making sense of Experience and Memory

      Process of Thinking

 Types of Thinking:

      Creative Thinking

      Analytical Thinking

      Convergent Thinking

      Divergent Thinking

      Abstract Thinking

      Sequential Thinking

      Holistic Thinking

Critical Thinking

Unit-2
Teaching Hours:6
Logic, Inductive and Deductive Reasoning Reasoning Errors:
 

      Reasoning by Analogy

      Cause-Effect Reasoning

      False Cause

      Slippery Slope

      Attacking the Person instead of the Argument

      Appealing to Tradition

      Stereotyping

      Generalising

      Power of Narratives and Persuasion

      Separating fact from fiction

      Separating opinion from reality

      Seeking Evidence

Identifying Relevance

Unit-3
Teaching Hours:6
Ethics in Argumentation:
 

      Pre-positioning humanity over logical responses

      Researched articulation

      Listening to the other

      Openness to alternate opinions

Admittance of limitations

Unit-4
Teaching Hours:6
Method of Argumentation:
 

      Arousing Interest

      Refuting oppositional points of view

      Giving Evidence

      Urging the audience to take the same stance

Ending with a punch

Unit-5
Teaching Hours:6
Practice of Critical Thinking through group discussions and debates
 

At least five relevant assignments addressing critical thinking skills will be ensured. The teacher’s role ought to be one of a supportive guide who gives consistent and constructive feedback.

Text Books And Reference Books:

Ruth Matthews and Jo Lally (2010). The thinking teacher’s tool kit, Continuum International Publishing Group.

Bowell, T., & Kemp, G. (2002). Critical thinking: A concise guide. London: Routledge.

Cottrell, S. (2011). Critical thinking skills: Developing effective analysis and argument. Basingstoke, Hampshire: Palgrave Macmillan.

Curtler, H. M. (2004). Ethical argument: Critical thinking in ethics. New York: Oxford University Press.

Walton, D. N. (2013). Methods of argumentation. New York, NY: Cambridge University Press.

Essential Reading / Recommended Reading

Hunter, D. A. (2012). A Practical Guide to Critical Thinking. Delhi: Wiley India Pvt. Ltd.

Swatridge, C. (2014). The Oxford Guide to Effective Argument & Critical Thinking. Oxford: Oxford University Press.

Evaluation Pattern

CIA 1 Marks 20

 

Students should submit an analytical report of an issue (to be decided by the teacher). Proper background research should be done before writing the report and citations are a must.

 

CIA 2 Marks 50

 

Students should do critical analyses of media content. This has to be done on a weekly basis for over a period of four to five weeks.

 

CIA 3 Marks 20

 

Debate - Students are to be divided into groups and topics will be given for the debate. The assessment would be made on the basis of logic, construction of arguments, counter-arguments and questioning the opposition based on the premise.

MCN112 - ELEMENTS OF WRITING (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course recognises the relevance and importance of writing in the changing landscape of information dissemination by media institutions today that may be news pieces or creative pieces/opinions. Competition and a ‘difficult to please audience’ have made the work of a media communicator difficult. Negotiating this space requires thought and skill and this course is an attempt at that.

Learning Outcome

Students will be able to do the following:

  • Apply writing as a thinking process
  • Demonstrate ability to write meaningful paragraphs
  • Practice coherence in writing
  • Use quotes, and references effectively
  • Employ persuasive, descriptive and narrative modes
  •  Employ medium-specific writing

Unit-1
Teaching Hours:4
Understanding Writing as Thinking
 
  • Metacognition
  • Self-reflective awareness of one’s writing
  • Metacognitive possibilities of regulating one’s writing in responding to the purpose, context, audience and the process
Unit-2
Teaching Hours:4
Avoiding Common Errors
 
  • Spellings
  • Prepositions
  • Punctuations
  • Tenses
  • Usages
  • Syntax
Unit-3
Teaching Hours:4
Effective Incorporation of Plural Ideas
 

Referencing

Paraphrasing

Using Quotes

Unit-4
Teaching Hours:4
The Pre-writing Process
 
  • Collecting thoughts, raw material;
  • Different forms of Brainstorming
  • Choosing Style
Unit-5
Teaching Hours:4
Paragraph Writing
 
  • Topic Sentence
  • Supporting statements
  • Signposting
  • Making an essay out of paragraphs
Unit-6
Teaching Hours:4
Types of Writing
 
  • Descriptive
  • Narrative
  • Persuasive
Unit-7
Teaching Hours:6
Writing across media
 
  • News Media: News Report, Feature Story.
  • Advertising: Copy for Print, Billboard, TV medium.
  • Public Relations: Brochures, Press Release. 
  • Online Writing: Blog, Twitter, Meme.
Text Books And Reference Books:

Feature writing for journalists - Wheeler, Sharon.

Writing argument: a rhetoric with readings- Ramage, John D; Bean, John C; Johnson, June.

Evaluation Pattern

Students will maintain a writing collective representing the spectrum of styles learnt in the course of the 30 hours. The same will be evaluated on the following parameters as shown in the rubric below.

Adherence to the structure and format; Organisation and presentation of ideas; Aptness of issue and topic chosen as befits the audience and context as instructed by the teacher; Grammar/language/spellings; Deadline.

MCN113 - THEATRE IN PRACTICE (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This paper is a continuation of adult learning process  for theatre - where individuals discover the various aspects involved in putting up a proscenium play based on personal initative. Students get involved in a participatory teaching-learning process related to identified topic. 

Learning Outcome

Individual confidence level goes up and group dynamics helps the students to work together

Unit-1
Teaching Hours:5
PERSONAL ORIENTATION
 

Personal orientation, the theatre experience, understanding, likes, dislikes and and area of specialization to be explored. Watching a play, identification of prepared/new script towards “play specific learning”

Unit-2
Teaching Hours:5
GROUP WORK
 

Stage positions and group compostions.  Scheduling and  identification of roles and responsibilites for the chosen play. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium.

Unit-3
Teaching Hours:5
THE INVISIBLE THEATRE
 

View-point of script/script-writer/director/team. Summary and graph of the chosen play. Understanding the need and importance of each scene and maintaining of tempo  through all departments.

Unit-4
Teaching Hours:5
THE VISIBLE THEATRE
 

Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits

Unit-5
Teaching Hours:10
Practicals
 

Production related areas of exploration

  1. Direction
  2. Acting
  3. Stage Management
  4. Lights
  5. Sound
  6. Props
  7. Sets
  8. Costumes
  9. Marketing
  10. Work-in-progress performance
Text Books And Reference Books:

A Phaidon Theatre Manual (Series) – Phaidon Press Ltd, Londo

Essential Reading / Recommended Reading

Directing Drama – by  John Miles Brown – Publishers – Peter Owen Ltd, London

The secrets of Word of Mouth Marketing – George Silverman – Amacom Publications, American Management Association, New York.

Evaluation Pattern

CIA Assessment: Individual Performance of Character Sketches

ESE Evaluation: Proscenium Theatre performance in teams

MCN131 - COMMUNICATION AND MEDIA THEORIES (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Communication and Media Theories course enables the student to appreciate the theories that have been evolved over the last century in the domain in order to explain the various phenomena in communication and media field.

The main objective of the course is to provide a theortical ground for research in the field of communication and media studies.

Learning Outcome

  1. Will be able to have a thorough understanding of the concept of communication
  2. Will be able to appreciate the process of communication
  3. Will be able to have an understanding of various theories in the domain of communication and media
  4. Will be able to apply the theories in the research proposal at the end of the course

Unit-1
Teaching Hours:12
Introduction to Communication
 

Communication and its process

Components of communication

Barriers to communication

Communication patterns- one way and two way, one-to-one, one to many, many to many

Types of communication- verbal and oral, written and non-verbal 

Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and New Media 

Unit-2
Teaching Hours:10
Communication models
 

Linear models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner

Interactive models- Westley-McLean, Osgood-Schramm, Newcomb 

Transactional models-Barnlund 

Unit-3
Teaching Hours:13
Behaviourist theories
 

Social-Psychological approach

Propaganda- powerful Effects theory

 

Limited Effects theory-two-step flow

Audience-centred approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory

Unit-4
Teaching Hours:15
Critical and Cultural theories
 

Marxist approach

       Gramsci- Hegemony

       Habermas- Public sphere

       Barthes- Myths/Semiotics

       Derrida- Media Temporalities

       Foucault- Power/Knowledge

       Hall- Representation

       Williams- Culture

       Consumer Society of Baudrillard

       Chomsky- Media manufactured consent

Unit-5
Teaching Hours:10
Other approaches
 

Normative Press theories

McLuhan- Medium is the message

Network Society of Castells

Van Dijk’s Social aspects of new media 

Text Books And Reference Books:

       Wood. Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997.

       Baran,Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007.

 

Essential Reading / Recommended Reading

       Barthes, Roland. Mythologies. New York: Hill & Long, 2012.

       Adorno, Theodore W. The Culture Industries. London: Routledge, 2010.

       McLuhan, Marshall and Quentin Fiore. Medium is the message. New York: Penguin Books, 2001.

       McQuail, Denis: Mass Communication theory (III ed.). New Delhi: Sage Publication,2004.

Evaluation Pattern

CIA 1- 20 marks

CIA 2- 50 marks

CIA 3- 20 marks

End Semester Exam- 100 marks

Attendance 10 marks

MCN132 - RESEARCH METHODOLOGY (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course 'Research Methodology' is to enable the media students to:

1) Understand some basic concepts of research and its methodologies  

2) Identify appropriate research topics

3) Select and define appropriate research problem and parameters

4) Prepare a project proposal (to undertake a project)

 

Learning Outcome

By the completion of this course the student will be able to:

  • 1. Apply a range of quantitative and / or qualitative research techniques to contemporary problems / issues

  • 2. Understand and apply research approaches, techniques and strategies in the appropriate manner.

  • 3. Demonstrate knowledge and understanding of data analysis and interpretation in relation to the research process

  • 4. Conceptualise the research process

  • 5. Develop necessary critical thinking skills in order to evaluate different research approaches utilised in the service industries

Unit-1
Teaching Hours:5
An Introduction to Inquiry
 

Human inquiry and scientific inquiry - The foundations of social science - Social science paradigms - Logic systems - The link between theory and research - The ethics and politics of social research.

 

Unit-2
Teaching Hours:5
Introduction to Communication Research
 

History of communication research - Phases and stages of communication research - Basic building blocks in conducting communication research (Identifying research problem, variables, formulating hypothesis, review of literature, writing an abstract)    - Research design - Writing a research proposal

Unit-3
Teaching Hours:20
Quantitative Research
 

Conceptualisation and operationalisation - The logic of sampling - Survey research - Experiments - Quantitative text analysis- The basics of quantitative data analysis - Inferential statistics in quantitative data analysis

Unit-4
Teaching Hours:20
Qualitative Research
 

Participant observation - Qualitative interviewing - Social text analysis - Qualitative data analysis

Unit-5
Teaching Hours:10
Technology for research Work
 

Software used for writing Bibliography, Quantitative and Qualitative Data Analysis, How to write reports with our gramatical error with the help of software.

Unit-5
Teaching Hours:10
Writing and Presenting Research Work
 

Synopsis- Synopsis - Dissertation -Research paper - Oral presentation - Poster presentation - Technology for research work

Text Books And Reference Books:

Bryman, A. (2008). Social research methods. Oxford: Oxford University Press.

Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications.

VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons.

Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE.

Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub.

Essential Reading / Recommended Reading


1) Research Methodology - Concepts and Cases, Dr. Deepak Chawla & Dr. Neena Sondhi, 2nd edition, 2016.

2) Research Methodology A Handbook Revised and Enlarged Edition, R.P. Misra,2016.

3) Research Methodology : Methods and Techniques,  C.R. Kothari & Gaurav Garg, 3rd edition.

Evaluation Pattern

CIA 1: 20 Marks

Unit 1-3

  • Written assessment
  • Quiz
  • Presentations
  • Charts
  • Critical Reading Skills: Article Analysis(Identify assumptions, thesis, theoretical framework, and/or research methods in a single paper), Course Text Book Analysis(Using reviews and study of authors, look behind the book to determine point of view, strengths, and weaknesses), Journal Article Comparision(Using reviews and study of authors, look behind the book to determine point of view, strengths, and weaknesses), Media Analysis(Compare coverage of a controversial issue in current newspapers and media. What perspectives and biases are present?), Reference Analysis(What purpose does each reference in a single paper serve to support the argument?), Review Analysis(Compare reviews of a major work to understand the scholarly review process and the new perspectives for which a work may be supported or criticized).

 

CIA 2: Midsem Examination (50 Marks)

  • Written Examination (Conducted in the department)

CIA 3: 20 Marks

  •       Writing a research proposal for the topic given/identified by the students(Topic relavance, Tense used, research problem, methodology, purpose of study)

 

MCN133 - DESIGNING PRINCIPLES AND VISUAL CULTURE (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design. The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work. The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development. The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form. It also helps to understand the fundamental knowledge in Indian and western aesthetics studies. It introduces the basic applications of designing principles in the day today life and industry.

Learning Outcome

To understand the fundamental knowledge in Indian and western aesthetics studies.

To introduce the basic applications of designing principles in the day today life and industry.

To know the evolving visual communication system in and around our society

 

You will develop the following program learning outcomes:

  • Evaluate your own work, ideas and concepts, including self, peer and industry critique.

Upon successful completion of this course, you should have an understanding of:

  • Develop of creative concepts.
  • Evaluate designs against the essential principles and elements of good design.
  • Formulate and communicate an aesthetic judgement of forms in a variety of communicative modes including digital.
  • Outline critique of own and peer’s work.
  • Develop a creative concept from a project topic.
  • Contribution to peer discussions of your own and other’s concepts
  • Plan, organise and manage concept development process to multimedia stage.

Unit-1
Teaching Hours:10
Introduction Art and Design
 

 

  • Important Concepts and Definitions

  • Human understanding art

  • Introduction to Graphic Design

  • Art and Production

  • Comparison of Arts

  • Visual Images

  • Typography and its applications

Unit-1
Teaching Hours:10
Introduction to AAesthetics
 
  • The two sides of aesthetics such as eastern and western are discussed in class room. Students are more involved in the development of the concept through research and presentations.

  • Introduction to aesthetics: Indian Understanding of Aesthetics - Western Understanding of Aesthetics - Idea of Beauty in West and East - Concept of Rasa (Navarasa) - Aesthetic Experience - Aesthetic Attitude  - Aesthetic Judgment - Significance of Aesthetics in day today life Aesthetics in Day today life - Aesthetics in Media

Unit-2
Teaching Hours:20
Elements and Principles of Design
 

It has two major parts: designing elements and designing principles

Familiar with various elements and principles used in design for enhancing the quality of production

  • Elements of Design: Points - Lines - Space – Perspective – Atmospheric perspective - movement – Texture - Colour

  • Principles of Design:  Figure/Ground – Balance – Gestalt – Emphasis - Proportion – Rhythm – Unity

  • Painting and colour: Meaning of colour, Colour Principles, Understanding colour in different Medium

  • Process of Design:  Visual Thinking and Creativity in design, -  Functions of design

  • Designing fundamentals in publications: Layout designs - Design Analysis in Newspaper, Advertisement, Photography and Film -Package Designing

Unit-3
Teaching Hours:10
Infographics
 
  • What Are Infographics: The Science of visualization - Why Infographics Work for business.

  • Visualizing how things work and are connected : Process - Hierarchy - Relationships

  • Visualizing Who, when, And where : Personality - Chronology - Geography

  • Creating infographics:

  • Infographic prep work - purpose - the Art of observation

  • Processing your ideas - recording your thoughts -  Info Synthesis

  • Designing your infographics

Unit-4
Teaching Hours:10
Visual Culture
 

Visual culture is purely a practical exposure to the visually dominated world around us.

Also to get an understanding of how visual plays a role in our day to day life

  • Concept of Visual and Culture

  • Importance of Visual Culture in Media studies

  • Theories in Cultural Studies

  • Visual culture and media - Fine Art – Photography – Film – Television - New Media

Unit-5
Teaching Hours:10
Design for Professional Areas
 
  • Design for Information

  • Design for Persuasion

  • Design for Education

  • Design for Administration

Text Books And Reference Books:
  1. Arthur, Asa Berger. Media Analysis Techniques. New Delhi: Sage Publications, 1976.

  2. Berger John. Ways of Seeing. London: BBC,1972

  3. Berger, Arthur Asa. Media Analysis Techniques. San Francisco: Sage Publication, 2005.

  4. Gillian, Rose. Visual Methodologies. New Delhi: Sage Publications, 2001

Essential Reading / Recommended Reading
  1. Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.

  2. Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.

  3. Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.

  4. Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987

  5. Tony Thwaites and Lloyd Davis. Introducing Cultural and Meida Studies. London: Paalgrave, 2002.

  6. Walker, John. Visual Culture. New York: Manchester University Press. 1997

  7. Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986
Evaluation Pattern

CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. (Attendance will carry the rest- 5 marks)

The ESE will be conducted by the Department and will be evaluated out of 50 marks.

CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marks

Assessment 1: Interview an artist (30 marks)

Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks)

Assessment 3: Presentation on Art Movements based on any online journal (20 marks)

CIA II- Mid-semester exam – 25 marks

CIA III CIA 3- Projects, and Presentations,  - 10 marks

Assessment 1: Newspaper/Magazine/Advertisement analysis (20)

Assessment 2: Shadow Play/… based on a theme -  (25 marks)

Assessment 3: Product Design (25 marks)

 

MCN134 - CONTEMPORARY INDIA (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

To introduce students to the contemporary discourse on nationalism, caste, religion, secularism, development. and its roots. The syllabus also introduces studentsto international issues with respect to Indian context.

Learning Outcome

 

  • Realise the complexity in understanding the idea of India

  • Identify the historical roots of contemporary socio-political and cultural practice
  • Exercise Indian citizenship with awareness

Unit-1
Teaching Hours:12
India: Nation, Nationalism and the Nation-State
 

 

  • Introduction: Historical Sociology and the Study of Nation and Nationalism in India by G Aloysius (from Nationalism without a Nation in India)

  • Whose Imagined Community? by Partha Chatterjee (from Empire and nation)

  • Have You Passed the Nationalism Test? By Shiv Visvanathan (Extract from OPEN, 25 March 2016)

  • Why India Survives by Ramachandra Guha (Epilogue, from India After Gandhi)

Unit-2
Teaching Hours:10
Key Events
 

Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots

 

  • A History of Events by Ramachandra Guha (India After Gandhi)

  • Timeline by Nivedita Menon (Power and Contestation)

  • A Genealogy of the 1990s by Nivedita Menon (Power and Contestation)

Unit-3
Teaching Hours:10
Key Politicians and Political Thinkers
 

Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc.

 

  • Debating Democracy: Jayaprakash Narayan versus Jawaharlal Nehru By Ramachandra Guha (Democrats and Dissenters)

  • Final Encounter: The Politics of the Assassination of Gandhi by Ashis Nandy (Debating Gandhi)

  • The Inner Grammar Of Dissent Lives by KS Chalam (Outlook, 12 Dec 2016)

  • Excerpts from Bunch of Thoughts by Golwalkar

Unit-4
Teaching Hours:10
Key Debates:Secularism and Religion, Caste and Reservation, Language and Ethnicity
 

 

  • Reflections on the Category of Secularism in India: Gandhi, Ambedkar, and the Ethics of Communal Representation, c. 1931 / Shabnum Tejani 45 (The Crisis of Secularism in India)

  • Siting Secularism in the Uniform Civil Code: A “Riddle Wrapped Inside an Enigma”? / Upendra Baxi (The Crisis of Secularism in India)

  • One Hundred years of Tamil Nationalism by A Mangai  (What the Nation Really Needs to Know)

Unit-5
Teaching Hours:10
Key Debates: Gender, Rights, Development and Environment
 

 

  • Women Feed the World by Vandana Shiva (Who Really Feeds the World)

  • Culture, Voice and Development: A Primer for the Unsuspecting by Ashis Nandy (Bonfire of Creeds)

  • Without Fear or Favour - Ashis Nandy in Conversation with Shuddhabrata Sengupta (SARAI Reader 08 - FEAR)

Unit-6
Teaching Hours:8
India in the World:
 

 

  • Globalisation I: Accumulation by Dispossession by Nivedita Menon (Power and Contestation)

  • India in the World by Nivedita Menon (Power and Contestation)

Text Books And Reference Books:

Guha, R. (2008). India after Gandhi: The history of the world's largest democracy. India: Picador.

Menon, N., & Nigam, A. (2008). Power and contestation: India since 1989. Himayatnagar, Hyderabad: Orient Longman Private.

Essential Reading / Recommended Reading

 

  • Aloysius, G. (2010). Nationalism without a nation in India. Delhi: Oxford University Press.

  • Azad, R., Nair, J., Singh, M., & Roy, M. S. (2016). What the nation really needs to know: The JNU nationalism lectures. India: HarperCollins.

  •  

  • Narula, M. (2010). Fear. Delhi: Centre for the Study of Developing Societies.

  • Needham, A. D., & Rajan, R. S. (2009). The crisis of secularism in India. New Delhi: Permanent Black.

  • Raghuramaraju, A. (2010). Debating Gandhi:. New Delhi: Oxford University Press.

  • Shiva, V. (2016). Who Really Feeds the World? London: Zed Books.

  • Chatterjee, P. (2010). Empire and nation: Essential writings, 1985-2005. Ranikhet: Permanent Black.

  • Guha, R. (2016). Democrats and dissenters. Gurgaon, Haryana: Allen Lane by Penguin Random House India.

Evaluation Pattern

 

CIA I: Component I: Snap Quiz component II: Written Test 

Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III: Presentation

 

End Sem: 100 marks

MCN151 - PHOTOGRAPHY AND GRAPHIC DESIGN (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course introduces the students in the aesthetic of photography and in graphic design.Students will get a good exposure in DSLR camera usages and will get a wide knowledge in design applications for Print and Electronic Media and offers them an opportunity to understand the user interface and its uses. 

Learning Outcome

Photography: This paper gives an opportunity to acquire knowledge to with any camera ,Basics of any digital camera will be learnt,Lighting techniques, composition and aesthetic skills taught will be applied in various other inter-related assignments like that of video production.

Graphic Design: Demonstrate proficiency in a range of computer graphics technology, including bitmap image editing, vector graphics, page layout, web design.Demonstrate understanding of different printing technologies and pre-press processes.Differentiate between vector and bitmap graphics, and effectively use each to the best effect.Generate content for different print platforms and also design and publish content for different media platforms.

Unit-1
Teaching Hours:10
INTRODUCTION TO CAMERA & GRAPHIC DESIGN
 

Parts of Camera,Holding a camera,Shutter,ISO,Aperture,Introduction and  history of Graphic Design Design Essentials,Principles of Design,Color Theory,Typography,Usages of Visuals in Design,Psychology of sight,Visual Communication Theory Design and Visualizing Understanding Color,Graphics in Action (Practical component)

Lens properties and applications,Page layout Designing, Introduction to Logo Designing, Designing a Marketing Collateral/Stationary Design, Importance of Image editing and Restoration Techniques.

Unit-2
Teaching Hours:10
PROPERTIES OF LIGHT AND INTRODUCTION TO IMAGE EDITING
 

White Balance , Getting the right color,Bitmap and Vector effects,Activity on World cloud,Mind mapping

Introduction to Image Editing, 

Introduction to Interface,

Opening files,

Working with Bitmap images and vector Graphics,

Using the tools,

Using the Layers panel,

Using the Painting tools,

Selecting color

Understanding the Selection tools

Adding & Subtracting selection

Cropping & re sizing images

Merging layer.s

Flatten image.

 

Understanding the Gray scale,High and Low Key image,Metering, Understanding Layer techniques

Layer masking,Typeface,Measurement of typeface anatomy,

Clipping masks

Understanding and using layer blending modes

Using adjustment layers

 

Graphic in Action, Usage of reflector and lights Understanding Restoration techniques

Cleaning up an image with spot healing, cloning and healing

Using the patch tool

Red eye removal

Unit-3
Teaching Hours:10
PHOOTSHOOT AND INTRODUCTION TO DESIGN ELEMENTS
 

Outdoor photoshoot ,Understanding paths

About paths

Types of paths

Using the pen tool

Drawing curved paths

Using the pen tool to select images precisely

Combining multiple images

Adding Text

Using layer styles

 

Indoor photo-shoot,Retouching techniques,Adjusting the contrast,Improving the look of the image,Using the dodge, burn and sponge tools,Softening skin,Removing blemishes,Converting color to b/w.Creating Greeting Card and Poster Designing

 

Gene re of photography,Essence of Portraiture photography, General Introduction and working with Inkscape Designing tool::

Software tour - Designing a Poster and marketing Collateral s using inkscape

 

Portraitist with and without lights,Using photographs in a motivational poster,Using a template to create a two-page newsletter,Software tour - Designing a Poster and marketing Collateral using inkscape

Unit-4
Teaching Hours:10
COMPOSITION
 

News Photography, Aesthetic Photography,General Introduction and working with Inks cape Designing tool::

Software tour - Designing a Poster and marketing Collateral using inkscape

Composition and Davince rule, and outdoor shoot, Introduction to Designing Tools -Illustrator ::Understanding the workspace,Working with the Tools panel,Working with panels,Changing the view of the artwork,Using the Navigator panel

 

Photography principle Symmetry,Balance,Perspective Dynamic and leading line. Logo Designing,Setting up the document,Using the basic shape tools,Filling with color,Aligning objects,Grouping objects,Transforming objects,Using Pathfinder commands,Compound paths,Using 3D extrude,Adding Gradient fill 

Unit-5
Teaching Hours:10
CREATIVE PHOTOGRAPHY
 
  • Creative/concept photography

  • Issue based photo essay

  • Photo story-field study

  • Learning from nature and architecture in photography

Lab record: Group assignment-Develop a photo-story, theme based, at least 5 pictures

Unit-6
Teaching Hours:10
SOFTWARE APPLICATION AND ETHICS
 

Introduction Digital Illustration,Icon design,Introduction and importance of Digital Illustration,Using the pencil tool,Using Mesh tool,Symbols,Understanding Gradient,Clipping mask.

Using Graphic tablets for design and composition,Magazine page layout design,book design,understanding a marketing collateral design.

Creating a three-panel brochure for a student business Advertisement and poster  Designing with using existing references.

Photo story filed study,Stationary design and menu card design with existing live example.

Text Books And Reference Books:

1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press

2. Adobe Photoshop CS6 Bible

3. Carolyn M. Connally, PageMaker 7, The Complete Reference

4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide

5. The Digital Photography book, Scott Kelby

6. On Photograpy, Susan Sontag

 

7. The art of Photography, Bruce Barnbaum

Essential Reading / Recommended Reading

1. Adobe Photoshop CS6 – Classroom in a Book – Adobe Press

2. Adobe Photoshop CS6 Bible

3. Carolyn M. Connally, PageMaker 7, The Complete Reference

4. Ted Alspach, PageMaker 7 for Windows – Visual Quickstart Guide

5. The Digital Photography book, Scott Kelby

6. On Photograpy, Susan Sontag

7. The art of Photography, Bruce Barnbaum

Evaluation Pattern

COMPONENTS 

ASSIGNMETS/WORK

MARKS %

CIA 1

Composition exercise,Creating Word cloud for a campaign and a   creative Image Manipulation Info graphics

5

CIA 2 

 Submission in Exposure Triangle, Lighting portrait

Phase 1: Five (minimum) Illustrated Icons for an applications (or) creating a Landscape illustration.

Phase 2 :  Designing a public awareness poster   (or) Designing a Poster for an Event.

10

CIA 3 

 Photography Exhibition and Creating Logo and brochure design

10

END SEMESTER  SUBMISSION

Portfolio Submission of best photography and with Marketing collateral Design

20

ATTENDENCE

_

5

TOTAL

50

MCN152 - DIGITAL AUDIO PRODUCTION (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course entails usages of digital technologies to record, manipulate and produce audio for a variety of media, such as film, television, video games and radio.And also student will be learning different application for producing  all stages of audio production relating to sound produced and synchronized with moving picture,Music Production, sound design, effects, Foley, ADR, sound editing, audio mixing, etc

Learning Outcome

1.Demonstrate knowledge about the basic principles of the art and science of sound production and design.

2.Employ field sound recording, foley, ADR, sound effects gathering, scoring, digital audio editing and mixing.

3.Produce programs for radio.

Unit-1
Teaching Hours:10
INTRODUCTION TO AUDIO PRODUCTION
 

Introduction to Audio

Identifying the Characteristics of Sound

The Elements of Communication

Communication,Stimulus&medium

What is Sound and how it works.

Wave Front and Wave Theory.

Types of Waves

Wave Graphs and its motions

Amplitude/Loudness/ Volume/Gain

Frequency

Wavelength

Speed of Sound

 Phase

Comb filter or Combing

Types of reflection in surface.

Absorption of Sound

Refraction of Sound

Diffraction of Sound

Loudspeaker Sound Contours

Frequency perception and the Human Ear and wave types

Different types of wave tones.

Difference between musical sound and noise

Fundamental Frequency and Harmonics

Timbre and Pitch

Cents and Octave.

Attack,Decay, Sustain,Release,Sustain Release

Understanding The Human Ear and Hearing

An Ear Training

Pink noise, White Noise

Unit-2
Teaching Hours:5
AUDIO EQUIPMENT, PROCESSORS AND CABLES
 

Understanding Frequency balance

Understanding Compressor and Limiters.

Understanding Noise Gates.

Defining EQs and its characteristic

 Understanding the effects Reverbs,Delay,Echo,Chorus,Flanger,Phaser

Unit-3
Teaching Hours:5
STUDIO PROTOCOLS
 

Understanding Studio Protocols

Vocal booth,gobos,control rooms

Understanding Audio equipments and processors.

Understanding Audio Cables and interconnections

Understanding grounding and pathbay

Unit-4
Teaching Hours:5
INTRODUCTION TO MUSIC THEORY
 

Introduction to Music Theory,Tones semi tones,sharps,flats,scales etc..

Key signature major and minor scales and chords

Understanding musical notations

Beats and Rythems,bars in music

Understanding Different types of Instruments Sections

Understanding Music Laws and its characteristic.

Royalty and copy rights in Music

 

Unit-5
Teaching Hours:5
MIXING, MULTI TRACKING AND MICROPHONES
 

Introduction to Tapes and Muti tracking

Understanding Analog tape Recorders and its properties.

Understanding Microphone and miking techniques

Types of microphone ,polar patterns,usages

Phantom power,Diaphragm

Tips for Audio Recording

Introduction to MIDI Vsts

Need fro midi,Hardware connections,Setting up midi

Understanding Velocity and running status

Sequencing different tracks and arranging using MIDI VSTS

Learning what is Music Show,Role of Radio Jockey,Radio Scheduling and Automation,Understating different types of production process in audio industry

Understanding Mixing for Radio and TV Commercials,Mixing Music and music for film.

Introduction of scripting for Audio, Understanding Radio scripts,Practical exposure  in studio Using Audio production applications- Recording, Mixing and mastering

Text Books And Reference Books:
  1. The Recording Engineer's Handbook 3rd Edition by Bobby Owsinski

  2. The Mixing Engineer's Handbook 3rd Edition by Bobby Owsinski

  3. The Mastering Engineer's Handbook 3rd Edition by Bobby Owsinski

Essential Reading / Recommended Reading
  1. Art of Digital Audio Third Edition

  2. Audio Production and Critical Listening Technical Ear Training

  3. Audio Production Worktext Sixth Edition Concepts Techniques and Equipment

Evaluation Pattern

COMPONENTS 

ASSIGNMETS/WORK

MARKS %

COMPULSARY WEEKLY SUBMISSION

CAMPUS NEWS FOR RADIO DECIBEL

25

END SEMESTER SUBMISSION

Module 1 - (Phase 1 Assignments) : Radio Production

Module 2- (Phase 2 Assignments) : Sequencing and Mixing

Module 3 -(Phase 3 Assignments) : Song Production

 

5

5

10

 

ATTENDENCE

_

5

TOTAL

50

MCN211 - RESEARCH TOOLS AND APPLICATIONS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The ability to formulate a question, find the data relevant to your question, analyze those data, and present your findings are skills that you benefit your professional and personal life.

Learning Outcome

  • assess critically the following methods: literature study, case study, structured surveys, interviews, focus groups, participatory approaches, narrative analysis, cost-benefit analysis, scenario methodology and technology foresight.

  • critically assess research methods pertinent to technology innovation research.

Unit-1
Teaching Hours:10
Statistics for Research
 

introduction about statistical software. Tools and its purpose

Unit-2
Teaching Hours:20
Data/resource Management
 

Research methods and data collecting methods, Quantitative, Qualitative, Content Analysis and how to quantify the data, Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical)

 

Data/resource Management

  • Zotero

  • Google Scholar

  • JSTOR

  • EBSCO Host

  • Mendeley

  • Evernote

  • Springer(Science)

 

Unit-3
Teaching Hours:15
Quantitative Research Tools
 

Designing research tool, Pilot study, Standardizing the tool, Data Interpretation-Existing data, Utilizing census reports, Interpolation and Extrapolation.

 

Quantitative Research Tools:

  • Microsoft Excel

  • Atlas-ti

  • SPSS-t-test, one tail and two tailed, Z-test, Correlation

  • ANOVA, Factor analysis, controlled tests.

 

Unit-4
Teaching Hours:15
Qualitative Research Tools
 

NVivo: Qualitative data analysis

 

Text Books And Reference Books:

Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed.

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

 

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Essential Reading / Recommended Reading

Patten, Mildred L. 2004. Understanding research methods: An overview of the essentials. 4th ed.

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

 

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

 

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Evaluation Pattern

Questionnaire Design - 10 Marks

 

Questionanaire Validation - 10 Marks

 

Data Collection - 30 Marks

 

Data Analysis - 30 Marks

 

Interpreation & Presentation - 20 Marks

 

MCN231 - MEDIA CRITICISM (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course is about critical analysis of research in news and other media determinants. The purpose of this course is to foster critical thinking and promote skills for assessing and conducting original critical examination and research, either as an academic or as a professional in the field. Students should be able to read an article or watch a program and critique it using multiple media perspectives and be able to discuss it rationally and clearly. It is not a course in literary, internet or film criticism, although we will discuss books and movies if they impact on mass media. 

Learning Outcome

  • Identify the communication techniques employed by media producers

  • Utilize the lexicon of terms used to describe those techniques

  • Evaluate critically the aesthetics of media productions

       4. Students transform into a discerning audience

       5. Students in every sense become true media literates

       6. Students develop a thorough understanding of research pertaining to media content.

 

 

Unit-1
Teaching Hours:15
Essence of criticism
 
  • What is criticism?

  • Why is criticism needed?

  • Critic as a guide

  • Critic’s responsibilities

  • Critic’s values

Unit-2
Teaching Hours:15
Approaches
 
  • Marxist

  • Technical

  • Psychoanalysis

  • Sociological

  • Empiricist or Feminist

Unit-3
Teaching Hours:15
Case study
 
  • Do Bigha Zameen - Marxist Analysis

  • Dreams - Akira Kurosava - Psychoanalysis, Technical

  • Matrix or Batman - Technical Analysis

  • Fidji ad - Psychoanalytic approach

  • News hour analysis - Empiricist Analysis

  • Charulata - Feminist Analysis

Unit-4
Teaching Hours:15
Critical Readings
 
  • A Comparative Analysis of Jamieoliver.com and Nigella.com by Jessica Marsden, Sheffield Hallam University

  • Homer Simpson: An economic analysis https://www.youtube.com/watch?v=9D420SOmL6U

  • The Simpsons - Ruth Teer-Tomaselli - Agenda: Empowering Women for Gender Equity, No. 22, Families in Question (1994), pp. 52-56

  • USING THE SIMPSONS TO IMPROVE ECONOMIC INSTRUCTION THROUGH POLICY ANALYSIS

  • Mark T. Gillis, Joshua Hall - The American Economist, Vol. 55, No. 1 (Spring 2010), pp. 84-92

  • A Study in Sherlock: Revisiting the Relationship between Sherlock Holmes and Dr. John Watson- Rebecca McLaughlin

Text Books And Reference Books:

Studying Media : Problems of Theory and Method

by Corner, John.

Media literacy

 

by Potter, W. James.

Essential Reading / Recommended Reading

Critical Condition : feminism at the turn of the century

 

by Gubar, Susan.

Evaluation Pattern

CIA 1 – Submission - 20 Marks

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE – 100 Marks

 

 

MCN232 - DEVELOPMENT COMMUNICATION (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

1. To introduce students to the concept of development communication.

2. To expose students to strategies adopted in the development communication process.

Learning Outcome

1. Ability to analyse the strategies adopted in development communication.

2.To identify relevant platforms for development communication process.

Unit-1
Teaching Hours:10
Concept of Development
 

The meaning of development - First world, second world and third world - Models of development - Development issues and critique of development - The concept of sustainable development

Unit-2
Teaching Hours:10
Development Communication - Introduction
 

A brief  history of development communication - The value - added of development communication in programs and projects - Key issues about (development) communication - Understanding the scope and uses of development communication

Unit-3
Teaching Hours:15
Theory and Practice of Development Communication
 

Key terminologies - Development and communication an overview - A different take on development communication applications.

Unit-4
Teaching Hours:15
Methodological Framework and Applications
 

Principles and methodology fundamentals of the four phase framework - Communication based assessment

 

Communication strategy design - Implementing the communication programme - Communication for monitoring and evaluation

Unit-5
Teaching Hours:10
Different media for social change and case studies
 

Community media  -   folk media, street theatre, newspaper, radio, TV and new media

Case Studies:

India's Farmers Go Online

Blogging in Iran

Can the Chinese Find Social Purpose in a Facebook application?

 

 

Text Books And Reference Books:

 

  1. Mathur, Kanwar B. (1994): Communication for Development and Social Change  New Delhi, Allied Publications

  2. Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practice for empowerment and social justice, New Delhi:Sage,
  3.  Narula, Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand

Essential Reading / Recommended Reading

 

  1. Gauba O.P (2014): An Introduction to Political Theory (7th Edition), India,     Macmillam Publishers

  2. Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World Bank

Evaluation Pattern

      CIA 1 – Submission - 20 Marks

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE – 100 Marks

 

 

 

MCN233 - CROSS CULTURAL COMMUNICATION (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The aim of the course is to offer students the opportunitiy to understand, explore and appreciate the nature of human diversity and globalization by providing a direct international experience in a virtual collaborative learning environment with students.

Learning Outcome

1.Identify and explain basic theories of human interaction within multi-cultural environments.

2. Apply basic principles of communication within various cultural settings.

 

3. Identify and explain the specific culturally oriented communication needs of a variety of marginal or sub-cultural groups

4. Apply principles of human communication in cross-cultural settings.

Unit-1
Teaching Hours:10
Introduction
 

Definitions and a basic understanding of the cross-culture communication, Features of cross-cultural communication. Definition of Inter-cultural communication, features of inter-cultural communication. Differences between cross culture and intercultural communication. Cultural schema theory. Cultural values.

 

 

Unit-2
Teaching Hours:10
models
 

Dimensions & Models for Cultural Analysis- Popular models of cross cultural communication. Theories of human behaviour -Behaviorism, Social learning theory, Social exchange theory, Social penetration theory, Attribution theory.

Unit-3
Teaching Hours:10
context
 

Context, Situation, & Action Chains- Culture, Technology, workforce and environment

-Countering oppression through inclusion.

Reading: Communicating across cultural barriers- NJ Adler

Unit-4
Teaching Hours:10
Cultural and Identity
 

Culture & Identity- Educational attainment, Geographical locations, ethnicity. Geographical Locations Ethnicity, Subculture.

 

 

 

 

Popular culture

 

Unit-5
Teaching Hours:10
Case studies
 

Intercultural Relations & Globalizatio, Initiating Dialogue, Building bridges across cultures,
Tolerance. Communal celebrations, Global Citizens (Case Study Work)

 

 

 

 

 

 

 

 

 

 

Unit-6
Teaching Hours:10
Global Identity
 

Global Identity: Communicating with a Cross-Cultural Audience.
Community identity and nature of self, Communicating with a Cross-Cultural Audience, Barriers to intercultural relations- Ethnocentris. Becoming Ethical Intercultural Communicators

Reading: Cross-cultural conflict by Kevin Avruch (UNESCO EOLSS(Encyclopedia of life support support systems) Sample Chapter)

 

 

 

Text Books And Reference Books:

Introduction to Cross-Cultural Communication- William B. Gudykunst and Carmen M. Lee

Essential Reading / Recommended Reading

Cross-Cultural Communication Theories-Gerry Philipsen

Evaluation Pattern

CIA 1-10

CIA 2-25

CIA 3- 10

END SEMESTER -50

TOTAL -100

MCN234 - POPULAR CULTURES (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the student to some of the contemporary popular culture dynamics which influence the public, and prompts them to avoid commonsenscial traps and critique them from a socio-politically informed perspectives.

Learning Outcome

 

  • Identify the operation of popular culture

  • Take note of the tools and mechanics of popular culture

  • Use Popular Culture tools

  • Apply knowledge of popular culture to critique contemporary events

  • Employ popular culture sensitivity in different media contexts

Unit-1
Teaching Hours:10
What is Popular Culture?
 

 

Unit-2
Teaching Hours:10
Indian Popular Cinema
 

 

  • Popular Cinema and the Culture of Indian Politics by Vinay Lal and Ashis Nandy

  • Opiate of the Masses, by Ziya Us Salam (Excerpt from The Frontline, October 18, 2013)

  • Structure and Form in Indian Popular Film Narrative M.K. Raghavendra

Unit-3
Teaching Hours:10
Television and Popular Culture
 

 

 

  • Breaking News , Indian style: Politics, Democracy and Indian News Television by Nalin Metha

  • Emancipation or anchored individualism? Women and TV soaps in India by Shehina Fazal

Unit-4
Teaching Hours:10
Music-Dance- Fashions
 

 

 

  • Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry by Peter Kevetko

  • Indian Popular Culture and its “others”: Bollywood dance and anti-nautch in twenty first century global India by Anna Morcom

Unit-5
Teaching Hours:20
Other Popular culture Spaces
 

 

  • Why Are You Laughing? by Seth Stephens-Davidowitz (excerpt from NYTimes dated May 14, 2016)

  • Advertising in a globalised India by Lynne Ciochetto

  • India goes to the Blogs: Cyberspace, Identity, Community by Pramod K. Nayar

  • The Discreet Charm of Indian Street-food by Bhaskar Mukhopadhyay

  • Opiate of the Masses or None in a Billion Trying to unravel the Indian Sporting Mystery by Boria Majumdar

Text Books And Reference Books:

 

Essential Reading / Recommended Reading

Storey, J. (2012). Cultural theory and popular culture: An introduction. Harlow: Pearson.

Evaluation Pattern

CIA I: Produce five memes on any given topic

Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III: Pick any approved popular cultural phenomena and critique it

 

End Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 20 marks.

MCN241A - FILM STUDIES (FICTIONAL NARRATIVE) (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course focuses on helping the participants to analyse and appreciate cinema by understanding its distinct language, its narrative complexity. Through various examples from Indian and

world cinema, the course will explain how cinema as a visual medium, engages with us in constructing meaning.

  • To become an active viewer of cinema, developing one’s own informed perspective through personal engagement with films using analytical tools and techniques

  • To help students to gain theoretical frameworks for Film analysis

 

  • To develop understanding of both international and Indian cinema, History of cinema and the emergence of the various schools and forms.

Learning Outcome

 

  • Follow the language of cinema

  • Read the narratives and genres of films

  • Apply film theory

  • Establish link between film history and texts

  • Identify mechanics of representation employed

  • Identify film techniques employed in a text

  • Critique Indian Cinema

Unit-1
Teaching Hours:15
Film History and Language:
 

Mise-en-scene – realism, power of mise-en-scent, aspects of space and time, narrative functions of mise-en-scene,Cinematographic properties

Unit-2
Teaching Hours:15
Theories
 

Film Theories, Representation of Social issues in Indian cinema, critiquing world cinema

Text Books And Reference Books:

Paul Schraeder “Notes on Film Noir” in John Belton ed. Movies and Mass Culture New Brunswick,

New Kersey: Rutgers University Press: 1996 pg.153-170

Robert Stam, "The Cult of the Auteur," "The Americanization of Auteur Theory," "Interrogating

Authorship and Genre," in Film Theory: An Introduction. Massachusetts &Oxford : Blackwell

Publishers: 2000, 83-91 & 123-129.

Richard Dyer “Heavenly Bodies: Film Stars and Society” in Film and Theory: An Anthology

 

Massachusetts, U.S.A & Oxford, U.K: Blackwell Publishers: 2000, 603-617

Essential Reading / Recommended Reading

Andre Bazin, “The Ontology of the Photographic Image” from his book What is Cinema Vol. I

Berekeley, Los Angeles and London: University of California Press: 1967, 9-16

Sergei Eisenstein, “A Dialectic Approach to Film Form” from his book Film Form: Essays in Film

Theory (Edited and Translated by Jay Leyda) San Diego, New York, London: A Harvest/Harcourt

Brace Jovanovich, Publishers: 1977, 45-63

Tom Gunning, "Non-continuity, Continuity, Discontinuity: A theory of Genres in Early Films,"in

Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British Film Institute, 1990,

86-94.

David Bordwell, "Classical Hollywood Cinema: Narrational Principles and Procedures" in Philip

 

Rosen, ed. Narrative, Apparatus, Ideology. New York: Columbia University Press, 1986, 17-34.

Evaluation Pattern

CIA 1 20 Marks

CIA 2 Midsem 50 Marks

CIA 3 20 Marks

End Sem 100 Marks

MCN241B - FILM STUDIES (NON- FICTIONAL NARRATIVE) (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

To present an overview about elements in non-fictional narrative

Learning Outcome

 

  • Follow the language of Non-fictions

  • Understanding the importance of the medium

  • Read the narratives and genres of non-fictions

  • Critical analysis of the current documentaries

Unit-1
Teaching Hours:15
Documentary as a medium:
 

 

Evolution of the medium, Definition of documentary, art and film, fiction and non fictions characteristics, thematic analysis and representational politics of documentary, Social and Psychological perspectives, genres of non-fictions, Visual interpretation and influence of documentary

Unit-2
Teaching Hours:15
Aesthetics of documentary
 

 

Organisation of a documentary(Cumulative, Contrastive and developmental) Storytelling techniques and new narratives, Major experiments, technology and documentary, Shaping social realities, funded and independent films, Writing proposal

Text Books And Reference Books:

Directing the documentary, Michael rabiger

Essential Reading / Recommended Reading

Directing the documentary, Michael rabiger

Evaluation Pattern

CIA 1 20 marks

CIA 2 Mid Sem 50 Marks

CIA 3 20 marks

MCN251 - DIGITAL VIDEO PRODUCTION (2019 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The Course would provide students hands-on skills in planning, scripting and producing studio program mes for television medium.The objective of this course is to help students learn the skills of production and studio management for broadcasting.

Learning Outcome

Student can produce CCTV News,Commercials, Short films, documentary ,PSAs etc..

Unit-1
Teaching Hours:5
INTRODUCTION - BROADCAST MEDIA AND MULTIMEDIA
 

Introduction to multimedia,Media Companions ,Media Usages and its power,Production Practice in Broadcast,television and Brief explanation of multi camera production,Video/Animation standers and properties,Frame Rates ,Different types of Video scanning Methods,Basic Audio and Video productions work flow.

Basic Camera Operations,properties and companions-aperture,F-stops,Focus,Depth of field,Aspect Ratio / Pixel and film and grain. Stoyboarding and its usages.

Types of camera; principles of lighting, basic lighting, studio and portable lighting instruments --Practical  About Keying techniques working progress of television productions and planning.

Writing Skill and Scripting process,Process and elements of good writing,Types of Script- Spec Script,Shooting Script,Master Script/ Two-Column Content,,3 Act play and plots.news writing and reporting designing newscast and anchoring.

Unit-2
Teaching Hours:5
INTRODUCTION TO SOUND AND ITS PRODUCTION
 

Introduction to Sound - Transmittion of sound,Types in forms of sound waves ,General Discussion in how sound travel in difference medium -Air,Ground and Light.How Hearing work's for Human ,Different Sound properties  -Frequency,Hertz,Amplitude,Period,Wavelength,Different s between Analog and digital waves.

General Discussion of Different types of channels -Mono,Stereo-2.1,5.1 and Auro 3d Technology.Intro for Microphones ,Different types of Microphones,Capture and Pickup patterns of Mic,Understanding Mic Specifications ,Discussions in Mic placements and its important.

General Discussion in pipe line of Television Audio production and editing,Foley,SFX,General Discussion and techniques in Recording a sound,Synchronizing sound Audio to Video.MIDI Sequencing,arrangement and General Discussion in Music Theory and  how it works in Sequencing the tracks. 

Unit-3
Teaching Hours:10
VIDEO PRODUCTION
 

Video production Pipeline,Pre -production,Production & Post Production,Studio Control Room,Master Control,Set Design lively/3D,Technical Requirement Planning,Script workflow.

Understanding keying, Clothing, texturing material & Lighting concept by shooting lively in studio.

Understanding the usages of camera and working according to the script manuals and story boarding t in studio.

 Practical Understanding of Framing,Rule of third,Basic Camera Shots and Movements.

Basic understanding of Scenes and shots ,Different types of Cuts and Transition that involves in Editing a video.

Showcasing References of  commercials and PSA,Discussion about the tricks and techniques that used in Editing ,l  Brainstorming session for concept freeze for project 

 

Unit-4
Teaching Hours:10
EDITING TECHNIQUES
 

Difference and History  between Linear and non-linear editing, linear editing systems, non-linear editing systems, off-line editing procedures, on-line editing procedures,Discussion of  continuity editing and complexity editing.

Discussion in Industry usages of editing software's and History of How Soft wares evolved,Introduction to Adobe Premier Pro,Brief introduction and interface tour of Premier pro.Various windows, Importing video clip, Organizing clips using bins, creating a rough cut , Time line window tools, Trimming clips. 

Starting a project, removing unused clips from project, naming , finding and deleting items, working with palettes.

Getting source material for a project, connecting video source, preparing for analog and DV capture, recording or replacing timecode (DV only) , capturing clips with & without device control, batch capturing video.

Monitor window and timeline window , editing In and Out points, using markers, editing clips, creating counting leader. Introduction, Transition palette, Creating Transitions, Replacing transitions, Changing transition settings.

Audio processing, adjusting fade and Cross Fade, Fades in timeline, Audio mixer window, Non-linear fades, Muting and swapping channels in a stereo clip, viewing audio clips.

Creating a new title, setting up the title window, rolling and crawling text , graphic object, adding shadow, color, transparency and gradients, using title presets

Video fade control, using keys to superimpose and create composites, superimposing two or more clips, adding a background matte, creating garbage mattes, creating split screens,Moving a clip across the frame , rotating zooming , delaying and distorting, controlling  motion  effects, alpha channel and color options, motion settings.Understanding keyframes, applying and controlling effects, audio effects included with premiere .

Rendering , Rendering Techniques, encore DVD , Export technique, exporting a video, file types, exporting video for WEB, exporting still images , sequences, Batch processing , Printing to videotapes, DI,understanding the color value of edited,footage's Exporting render data to other interluded soft wares

 

 

Text Books And Reference Books:

Adobe Premiere Pro Cs3 Classroom in a book  Adobe Press  by Hardcover

Adobe Premier Pro 2 Bible – Adele Droblas

Bernard Wilkie. (Edt). 2006. Creating Special Effects Fore T.V. and Video, Singapore Focal Press.

Essential Reading / Recommended Reading

Gerald Millerson, (Edt). 2000. Effective Linghting For Video, Singapore Focal Press.

 Gerald Millerson, (Edt).2000. Video Camera Technologies, Singapore Focal Press

 Glyn Alkin. (Edt). 2006. Sound Recording And Reproduction, Singapore Focal Press.

 Millerson, (Edt). 2000. Lighting For Video, Singapore Focal Press.

 Mitch Mitchel, Visual. 2004. Effects & for Film Television. Singapore Focal Press

 Partic Morris, (Edt). 2000. Nonlinear Editing. Singapore Focal Press.

 Peter Ward, (Edt). 2003. T.V Technical Operations, Singapore Focal Press.

 Peter Ward, (Edt). 2005. Studio and Outside Broadcast Camerawork, Singapore Focal Press.

 Robert L Hartwig (Edt), 2004. Basic T.V Technology, Singapore Focal Press.

 Rod Fainweather, (Edt). 2002 Basic Studio Directing, Singapore Focal Press.

 Roger Laycock. 1999. Audio Techniques For Television Production, Singapore Focal Press

 Srivastava, H.O. Broadcast Technology, Gyan Publishing House, 2000.

 Tony Grant, (Edt). 2000. Audio For Single Camera Operation, Singapore Focal Press.

 Volverton, Mike, How to Make documentaries for Video, Radio and Film, Surjeet Publications.

 White, Ted, Broadcast  News Writing, Reporting and Production.

 

Zettle, Herbert, Television Production Handbook, Wadsworth.

Evaluation Pattern

COMPONENTS 

ASSIGNMETS

MARKS %

END SEMESTER EXAMINATION

CCTV/PSA SUBMISSION -END SEMESTER PRACTICAL EXAMINATION.

40

ATTENDENCE

_

10

TOTAL

50

MCN281 - INTERNSHIP - I (2019 Batch)

Total Teaching Hours for Semester:144