Department of
MANAGEMENT-STUDIES






Syllabus for
Master of Business Administration (Executive)
Academic Year  (2019)

 
1 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBAE131 MANAGEMENT AND BEHAVIOURIAL PROCESS 4 5 100
MBAE132 MANAGERIAL ECONOMICS 4 5 100
MBAE133 ACCOUNTING FOR MANAGERS 4 5 100
MBAE134 LAW, GOVERNANCE AND ETHICS 4 5 100
MBAE135 MARKETING MANAGEMENT 4 5 100
MBAE136 CORPORATE COMMUNICATION 2 2 100
2 Semester - 2019 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBAE231 INTERNATIONAL BUSINESS 4 5 100
MBAE232 RESEARCH METHODOLOGY 4 5 100
MBAE233 HUMAN RESOURCE MANAGEMENT 4 5 100
MBAE234 FINANCIAL MANAGEMENT 4 5 100
MBAE235 CORPORATE STRATEGY 4 5 100
MBAE236 DATA ANALYSIS AND VISUALIZATION 2 2 50
3 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBAE341 OPERATIONS RESEARCH 4 5 100
MBAE342 LOGISTICS AND SUPPLY CHAIN MANAGEMENT 4 5 100
MBAE343 MANAGEMENT CONTROL SYSTEM 4 5 100
MBAE344 CORPORATE STRATEGY 4 5 100
MBAE345 DECISION SCIENCE 4 5 100
MBAE346 CUSTOMER RELATION MANAGEMENT 4 5 100
MBAE347 KNOWLEDGE MANAGEMENT 4 5 100
4 Semester - 2018 - Batch
Paper Code
Paper
Hours Per
Week
Credits
Marks
MBAE441 QUALITY MANAGEMENT 4 5 100
MBAE442 BUSINESS ANALYTICS 4 5 100
MBAE443 TAXATION LAW AND PLANNING 4 5 100
MBAE444 RETAIL MANAGEMENT 4 5 100
MBAE445 LEADERSHIP 4 5 100
MBAE446 SALES AND ADVERTISING MANAGEMENT 4 5 100
MBAE447 PROJECT MANAGEMEMNT 4 5 100
MBAE481 PROJECT AND VIVA VOCE 2 6 100
        

  

Assesment Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

CIA 1 - Assignment / Article Review

20%

CIA 2 - Test

20%

CIA 3 – Case

20%

Project

Project Report

60%

Viva Voce

40%

Examination And Assesments

End –Semester Question Paper Pattern

  • Section A – 5 Marks (Answer any 6 out of 8 questions)
  • Section B – 10 Marks (Answer any 5 out of 7 questions)
  • Section C – 20Marks (Compulsory question-Case study)

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

 

Department Overview:
Department of Management Studies, is a premier wing of CHRIST (Deemed to be university), since 1991 with a clearly defined approach for creating quality managers and entrepreneurs required to face the challenges of the corporate sector. The department offers undergraduate course in Business Administration and Masters Programme in Administration and Finance which are challenging and specifically designed to develop and enhance career opportunities and to contribute in the dissemination of academic and applied knowledge in business management.
Mission Statement:
Vision Excellence and Service Mission To maintain a high quality, intellectually stimulating, open and realistic educational environment for institutional success by developing effective leaders, creating high performance teams and to bring out the potentials in individuals
Introduction to Program:
Masters in Business Administration (MBA Executive) Masters of Business Administration (MBA Executive) programme offered by the Department of Management studies is a two-year (4 Semesters) programme that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences, Decision Science and General Management. The program involves theoretical and case study Units which comprise of 20 sessions each being 2 hours and 20 Hrs. tutorials. The programme emphasizes and looks to build business ethics and corporate governance. The programme is also a platform for budding youth to become talented Entrepreneurs. Another core element of our programme is the incorporation of emerging trend of Business Analytics and Decision Science. The uniquely designed curriculum focuses on application of quantitative techniques to solve problems faced in Multi National and National Organizations where our students are currently employed. The Program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.
Program Objective:
PROGRAMME OBJECTIVES: ? To focus on the development of Conceptual, Analytical and Management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations and Behavioral sciences. ? To gain practice in recognizing managerial problems, Analyzing data, finding solutions and taking decisions. ? To facilitate entrepreneurial or self employment options. ? To prepare corporate minds with a positive mental attitude for optimum performance, committed service and independent thinking. PROGRAMME OUTCOMES: ? The program equips the students with analytical and management skills in the fields of accounting, marketing, operations, economics, behaviroual science and general management. ? The Programme dwells on building business ethics and corporate governance by providing a platform where they can inculcate the practices in their day to day activities. ? The programme is extremely suitable for budding entrepreneurs and takes into account the emerging trends. ? The Programme helps in attaining a holistic development via its global standard curriculum followed by a series of case studies and workshops. ? The Programme supports the students to align with the objectives of their respective industries.

MBAE131 - MANAGEMENT AND BEHAVIOURIAL PROCESS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:5

Course Objectives/Course Description

 

The Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices.  The relationship among business activities will be studied to determine their interactions with the economic, political, legal, global and social environments.

 

Course Objective

  • To understand the basic elements that determines human behavior in an organization.
  • To analyze personality, learning, perception, motivation, conflict, leadership and group behavior of an individual.

Learning Outcome

  • To enable students to practice, negotiating real world business
  • To learn the changes, challenge, new rules & innovations in the contemporary business.

Unit-1
Teaching Hours:6
Introduction
 

Level of Knowledge: Conceptual

Management:  Introduction,  definition  of  management,  nature,  purpose  and functions,  levels  and  types  of  managers,  managerial  roles,  skills  for managers,  evolution  of  management  thought,  Fayol’s  fourteen  principles  of management and recent trends in management.

Unit-2
Teaching Hours:8
Planning and organizing
 

Level of Knowledge: Conceptual

Planning: Nature of planning, planning process, objectives, MBO, strategies, level  of  strategies,  policies,  methods  and  programs,  planning  premises, decision  making, process of decision  making, types of decisions, techniques in decision making.

 

Organizing:  Organization  structure,  formal  and  informal  organizations, principles  of organizations-chain  of  command,  span  of  control,  delegation, decentralization, empowerment. Functional,       divisional, geographical, customer based and matrix organizations, tram  based  structures,  virtual  organizations,  boundary less organizations.

Unit-3
Teaching Hours:8
Controlling
 

Level of Knowledge: Analytical

Controlling, importance of controlling, controlling process, types of control, factors influencing control effectiveness.

Unit-4
Teaching Hours:7
Introduction
 

Level of Knowledge: Conceptual

Organizational  Behaviour:  Introduction,  definition,  historical  development, fundamental  principles  of  OB,  contributing  disciplines,  challenges  and opportunities.

Unit-5
Teaching Hours:12
Foundations of Individual Behaviour
 

Level of Knowledge: Advanced

Individual behaviour: Foundations of individual behavior.  Ability: Intellectual abilities, Physical ability, the role of disabilities.

 

Personality: Meaning, formation, determinants, traits of personality, Big five and MBTI, personality attributes influencing OB.

 

Attitude: Formation, components of attitudes, relation between attitude and behaviour.

 

Perception: Process of perception, factors influencing perception, link between perception and individual decision making.

 

Emotions: Affect, mood and emotion and their significance, basic emotions, emotional intelligence, self-awareness, self-management, social awareness, relationship management.

Unit-6
Teaching Hours:8
Motivation and Leadership
 

Level of Knowledge: Advanced

Motivation: Meaning, theories of motivation-needs theory, two factor theory, Theory X and Y, application of motivational theories.

Leadership:  Meaning,  styles  of  leadership,  leadership  theories,  trait  theory, behavioural  theories,  managerial  grid,  situational  theories-Fiedler’s  model, SLT, transactional and transformational leadership.

Unit-7
Teaching Hours:5
Group Behaviour
 

Level of Knowledge: Analytical

Definition, types, formation of groups, building effective teams. Conflict: Meaning, nature, types, process of conflict, conflict resolution. Power and politics: Basis of power, effectiveness of power tactics. The ethics of behaving politically.

Unit-8
Teaching Hours:6
Organizational culture
 

Level of Knowledge: Analytical

Importance, managing culture. Work stress and its management.

Text Books And Reference Books:

  1. Robbins, S.P., Judge, T.A., & Vohra, N.(2012). Organizational Behaviour (14trh edi).  Pearson Education.
  2. Essentials of Management-Koontz, 8/e, McGraw Hill
Essential Reading / Recommended Reading

  1. Luthans, F. (2011).  Organizational Behaviour (12thedi).Mc-Graw  Hill International.
  2. Mullins, L.J. (nd). Management and Organizational Behaviour.  Pearson Education.
  3. Hillriegel, S. (nd). Fundamentals of Organizational Behaviour.  Cengene Learning.
  4. Butler, M. (nd). Introduction  toOrganisationalBehaviour. Jaico Publishing House.
  5. Khandelwal, P. (2012). ORGB – Nelson/Quick/ Khandelwal (2ndedi). Cengage Learning.
  6. Gupta, A.D. (2011). OrganizationalBehaviour. Biztantra.
  7. Kumar, A., &Meenakshi, N. (2011). Organizational  Behaviour:  A  Modern  Approach.  Vikas Publishing House.
  8. Rao, V. S. P. (2009). Organizational Behaviour. Excel Books.
  1. Management: Text  and Cases-VSP Rao, Excel Books
  2. MGMT, An Innovative approach to teaching and learning Principles of Management, Chuck Williams, Cengage Publications, 2010
  3. Principles  and  practices  of  Management,  KiranNerkar,  Vilas Chopde, Dreamtech Press, 2011
  4. Management  Theory&  practice    Chandan  J.  S,  Vikas  Publishing House.
  5. Management  Theory  &  Practice  Text  &  Cases    Subba  Rao  P  &HimaBindu, Himalaya Publication.
Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

60%

End Semester Exam (ESE )

40%

CIA - Details

CIA 1 - Assignment / Article Review

20%

CIA 2 - Test

20%

CIA 3 – Case

20%

MBAE132 - MANAGERIAL ECONOMICS (2019 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:5

Course Objectives/Course Description

 

This course intends to provide the understanding of microeconomics concepts and theories that influences the decisions of consumers and business firms.

 Course Objective

  • To provide a foundation to microeconomics.
  • To give an understanding of the basic principles of microeconomics.
  • To explain analytical tools of economics used to understand business organizations and the dynamics of business.
  • To deal with basic dynamics of the market through the analysis of the economics of consumption and production.

Learning Outcome

·         To understand the various microeconomic variables that determines business decisions and consumer’s purchase decisions.

·         To develop fundamental economic principles, theories and concepts useful to business managers.

Unit-1
Teaching Hours:5
Introduction to Managerial Economics
 

Level of Knowledge: Conceptual

Introduction to Managerial Economics – Definition and characteristics –- scarcity and economic problem – Economic approaches to economic problem – methodologies of economics- economic models- circular flow- production possibility curve- market equilibrium- economic concepts applied in business analysis

Unit-2
Teaching Hours:5
Goals of business firms
 

Level of Knowledge: Analytical

Goals of business firms – Profit maximization goal- Sales maximization goal- Growth maximization goal- Managerial utility function- Satisfying behavior- Long run survival- Managerial utility function- Prevention of potential entry – Social responsibility goal

Unit-3
Teaching Hours:6
Demand analysis
 

Level of Knowledge: Analytical

Demand analysis – individual and market demand- determinants- types- law of demand- - demand distinctions- elasticity of demand- types – degrees – methods for measuring elasticity – demand forecasting - methods

Unit-4
Teaching Hours:6
Theory of consumer behaviour
 

Level of Knowledge: Analytical

Theory of consumer behaviour – Meaning of consumer equilibrium- Indifference curve approach: commodity bundles & indifference, indifference curves, price budget line, price rise & change in budget line; optimizing commodity bundle.

Unit-5
Teaching Hours:6
Theory of production
 

Level of Knowledge: Advanced

Theory of production – production function with one variable input- law of diminishing returns – production wit two variable inputs- law of returns to scale- economies and diseconomies of scale of production

Unit-6
Teaching Hours:6
Cost analysis
 

Level of Knowledge: Conceptual

Cost analysis – cost concepts- cost-output relations-breakeven analysis and cost control

Unit-7
Teaching Hours:7
Revenue and supply analysis
 

Level of Knowledge: Advanced

Revenue and supply analysis –revenue curves- law of supply- elasticity of supply – factors affecting elasticity of supply

Unit-8
Teaching Hours:6
Market structure
 

Level of Knowledge: Advanced

Market structure- perfect competition – monopoly- price discrimination- monopolistic competition- product differentiation- oligopoly- cartels- price leadership- price rigidity

Unit-9
Teaching Hours:6
Pricing policies and methods