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1 Semester - 2024 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA133 | STOCK MARKET PRICE ACTION INVESTING | Add On Courses | 4 | 3 | 50 |
BLS143 | AN INTRODUCTION TO CLIMATE CHANGE | Multidisciplinary Courses | 3 | 03 | 100 |
COM142 | BRAND MANAGEMENT | Multidisciplinary Courses | 3 | 3 | 100 |
COM143 | ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT | Multidisciplinary Courses | 45 | 3 | 100 |
COM144 | FINANCIAL LITERACY | Multidisciplinary Courses | 3 | 3 | 100 |
COM145 | CREATIVE ADVERTISEMENT | Multidisciplinary Courses | 3 | 3 | 100 |
CS189-1 | GOOGLE WORKSPACE | - | 1 | 1 | 50 |
DMT141 | DANCE MOVEMENT THERAPY | Multidisciplinary Courses | 3 | 3 | 100 |
DMT142 | INTRODUCTION TO CARNATIC MUSIC | Multidisciplinary Courses | 3 | 3 | 100 |
DMT143 | INTRODUCTION TO ACTING | Multidisciplinary Courses | 2 | 3 | 100 |
ECO145 | ECOLOGY AND DEVELOPMENT | Multidisciplinary Courses | 3 | 3 | 100 |
ENG182-1 | DEVELOPING ACADEMIC SKILLS - I | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
EST101-1 | LITERARY STUDIES: IDEAS AND GENRES | Major Core Courses | 4 | 4 | 100 |
HIS141 | HISTORY AND CINEMA | Multidisciplinary Courses | 3 | 3 | 100 |
LAW141 | CYBER LAW | Multidisciplinary Courses | 4 | 3 | 100 |
MED143 | CELEBRITY PR | Multidisciplinary Courses | 3 | 3 | 100 |
MED145 | SOCIAL MEDIA | Multidisciplinary Courses | 3 | 3 | 100 |
PHY142 | ANALOG AND DIGITAL ELECTRONICS | Multidisciplinary Courses | 3 | 3 | 100 |
PHY143 | JOURNEY THROUGH THE COSMOS | Multidisciplinary Courses | 3 | 3 | 100 |
POL141 | DEMOCRACY AND ETHICAL VALUES | Multidisciplinary Courses | 2 | 2 | 100 |
POL144 | INDIA AND THE WORLD | Multidisciplinary Courses | 3 | 2 | 100 |
PSY101-1 | INTRODUCTION TO PSYCHOLOGY | Major Core Courses | 4 | 4 | 100 |
PSY161-1 | LIFE-SKILL EDUCATION | Skill Enhancement Courses | 3 | 3 | 100 |
SOC142 | CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES | Multidisciplinary Courses | 3 | 3 | 50 |
SOC143 | SOCIOLOGY THROUGH CINEMA | Multidisciplinary Courses | 3 | 3 | 50 |
SW141 | INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE | Multidisciplinary Courses | 3 | 3 | 100 |
SW142 | INTRODUCTION TO ORGANISATIONAL BEHAVIOUR | Multidisciplinary Courses | 3 | 3 | 50 |
SW143 | INTRODUCTION TO HUMAN RESOURCE MANAGEMENT | Multidisciplinary Courses | 3 | 3 | 50 |
2 Semester - 2024 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA142A | ADVERTISING AND SALES PROMOTION TECHNIQUES | - | 3 | 3 | 50 |
BBA142B | EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS | - | 3 | 3 | 50 |
BBA142C | FUNDAMENTALS OF DIGITAL MARKETING | - | 3 | 3 | 50 |
BBA142E | WORKING WITH SPREAD SHEETS | - | 3 | 3 | 100 |
BLS143 | AN INTRODUCTION TO CLIMATE CHANGE | - | 3 | 03 | 100 |
CHE142 | DECODING THE SCIENCE OF FOOD AND HEALTH | - | 2 | 03 | 50 |
COM142 | BRAND MANAGEMENT | - | 3 | 3 | 100 |
COM143 | ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT | - | 45 | 3 | 100 |
COM144 | FINANCIAL LITERACY | - | 3 | 3 | 100 |
COM145 | CREATIVE ADVERTISEMENT | - | 3 | 3 | 100 |
COM150 | FINANCIAL LITERACY | - | 3 | 03 | 50 |
COM151 | DIGITAL MARKETING | - | 3 | 3 | 50 |
CSC143 | WEB DESIGNING USING HTML, PHP AND MYSQL | - | 3 | 3 | 100 |
DMT141 | DANCE MOVEMENT THERAPY | - | 3 | 3 | 100 |
DMT142 | INTRODUCTION TO CARNATIC MUSIC | - | 3 | 3 | 100 |
DMT143 | INTRODUCTION TO ACTING | - | 2 | 3 | 100 |
DPS141 | UNDERSTANDING THE MODERN INDIAN SOCIETY | - | 3 | 3 | 50 |
DPS142 | ENVIRONMENTAL AND SOCIAL POLICY | - | 3 | 3 | 100 |
ECO143 | DEMOCRACY AND ECONOMY | - | 3 | 3 | 50 |
ECO146 | GENDER AND DEVELOPMENT | - | 3 | 2 | 50 |
ECO147 | THINKING THROUGH THE ENVIRONMENT | - | 3 | 3 | 100 |
ENG182-2 | DEVELOPING ACADEMIC SKILLS - II | - | 2 | 2 | 50 |
EST103-2 | INTRODUCTION TO CULTURAL STUDIES | - | 4 | 4 | 100 |
EST201-2 | POETRY AND PROSE | - | 4 | 4 | 100 |
HIS141 | HISTORY AND CINEMA | - | 3 | 3 | 100 |
HIS144 | AESTHETICS OF ANCIENT INDIAN ART AND ARCHITECTURE | - | 3 | 3 | 50 |
LAW141 | CYBER LAW | - | 4 | 3 | 100 |
MED143 | CELEBRITY PR | - | 3 | 3 | 100 |
MED145 | SOCIAL MEDIA | - | 3 | 3 | 100 |
MED147 | MIDDLE CINEMA IN INDIA | - | 3 | 3 | 100 |
MED148 | LANGUAGE OF CINEMA: A VISUAL APPROACH | - | 45 | 3 | 100 |
MED149 | INTRODUCTION TO SEMIOTICS | - | 45 | 3 | 100 |
PHY141A | INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS | - | 3 | 3 | 100 |
PHY141B | RENEWABLE ENERGY | - | 3 | 3 | 100 |
PHY142 | ANALOG AND DIGITAL ELECTRONICS | - | 3 | 3 | 100 |
PHY143 | JOURNEY THROUGH THE COSMOS | - | 3 | 3 | 100 |
POL141 | DEMOCRACY AND ETHICAL VALUES | - | 2 | 2 | 100 |
POL144 | INDIA AND THE WORLD | - | 3 | 2 | 100 |
POL243 | POLITICS AND SOCIETY OF INDIA AFTER INDEPENDENCE | - | 3 | 3 | 100 |
PSY201-2 | PERSONALITY AND INDIVIDUAL DIFFERENCES | - | 4 | 4 | 100 |
PSY202-2 | BRAIN AND BEHAVIOUR | - | 4 | 4 | 100 |
SOC141 | INTRODUCTION TO WOMEN?S STUDIES | - | 3 | 3 | 50 |
SOC142 | CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES | - | 3 | 3 | 50 |
SOC143 | SOCIOLOGY THROUGH CINEMA | - | 3 | 3 | 50 |
SW141 | INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE | - | 3 | 3 | 100 |
SW142 | INTRODUCTION TO ORGANISATIONAL BEHAVIOUR | - | 3 | 3 | 50 |
SW143 | INTRODUCTION TO HUMAN RESOURCE MANAGEMENT | - | 3 | 3 | 50 |
3 Semester - 2023 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA133 | STOCK MARKET PRICE ACTION INVESTING | Add On Courses | 2 | 3 | 50 |
EST161-3 | CREATIVE EXPRESSION | Skill Enhancement Courses | 3 | 3 | 100 |
EST201-3 | FICTION AND DRAMA | Major Core Courses | 4 | 4 | 100 |
FRE181-3 | FRENCH | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
GER181-3 | GERMAN | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
HIN181-3 | BASIC HINDI | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
HIN281-3 | HINDI (ADVANCED) | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
KAN181-3 | FOUNDATION KANNADA | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
KAN281-3 | KANNADA (ADVANCED) | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
KOR281-3 | KOREAN | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
PSY181-3 | SERVICE LEARNING | Internship | 2 | 2 | 50 |
PSY301-3 | BASIC COGNITIVE PROCESS | Major Core Courses | 4 | 4 | 100 |
PSY361-3 | EXPERIMENTAL PSYCHOLOGY | Skill Enhancement Courses | 4 | 3 | 100 |
SAN181-3 | BASIC SANSKRIT | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
SAN281-3 | SANSKRIT (ADVANCED) | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
SPA181-3 | SPANISH | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
TAM281-3 | TAMIL (ADVANCED) | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
4 Semester - 2023 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
EST301-4 | LITERARY THEORY | - | 4 | 4 | 100 |
EST304-4 | MIND, CULTURE, SOCIETY | - | 4 | 4 | 100 |
FRE181-4 | FRENCH | - | 2 | 2 | 50 |
GER181-4 | GERMAN | - | 2 | 2 | 100 |
HIN181-4 | BASIC HINDI | - | 2 | 2 | 50 |
HIN281-4 | HINDI (ADVANCED) | - | 2 | 2 | 50 |
KAN181-4 | FOUNDATION KANNADA | - | 2 | 2 | 50 |
KAN281-4 | KANNADA (ADVANCED) | - | 2 | 2 | 50 |
KOR281-4 | KOREAN | - | 2 | 2 | 50 |
PSY301-4 | DEVELOPMENTAL PSYCHOLOGY | - | 4 | 4 | 100 |
PSY302-4 | BASIC SOCIAL PSYCHOLOGY | - | 4 | 4 | 100 |
SAN181-4 | BASIC SANSKRIT | - | 2 | 2 | 50 |
SAN281-4 | SANSKRIT (ADVANCED) | - | 2 | 2 | 50 |
SPA181-4 | SPANISH | - | 2 | 2 | 50 |
TAM281-4 | TAMIL (ADVANCED) | - | 2 | 02 | 50 |
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Introduction to Program: | |
Psychology is offered as a major in BA dual majors programmes with an option of doing a Honours in psychology with or without research in the fourth year of the undergraduate programme. The courses in psychology are aimed at introducing students to the fundamental processes underlying human behaviour and familiarising them with a few emerging fields and branches of psychology. There are also practicum and skill-building courses like experimental psychology practicum and life-skills education as part of psychology majors. Students can take specialised electives from the fifth semester onwards from a pool of courses. Students are given an opportunity to undertake research projects and internships as part of the four-year BA programme. | |
Programme Outcome/Programme Learning Goals/Programme Learning Outcome: PO1: Demonstrate a coherent understanding and comprehensive knowledge of the fundamental theories and concepts in the discipline of psychology in a multidisciplinary learning contextPO2: Demonstrate critical thinking, scientific inquiry and problem-solving skills by applying psychological theories and research to real-world scenarios. PO3: Demonstrate an understanding of appropriate values and ethical standards in research, practice, and academic contexts PO4: Demonstrate communication skills, digital and psychological literacy to achieve personal, professional, and community goals. PO5: Demonstrate an understanding of literatures in English and translation and appreciate the role that historical context plays in the creation and interpretation of literary works. PO6: Apply critical and theoretical approaches to the reading and analysis of literary and cultural texts in multiple genres. PO7: Develop critical thinking and imagination through fiction and nonfiction and to familiarize students with cultural diversity. PO8: Analyze the role that intersections among race, gender, class, sexuality, and/or national or global history play in literary studies. | |
Assesment Pattern | |
As detailed in the University student handbook | |
Examination And Assesments | |
CIA I,II, III and ESE
As detailed in the University student handbook |
BBA133 - STOCK MARKET PRICE ACTION INVESTING (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:4 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
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Course Description
The course seeks to unlock the mysterious world of the stock market with the objective of
providing complete knowledge of how the market operates and how retailers , big money institutions and private equity firms go about their business. It aims to take a stride towards enhancing practical financial literacy amongst the masses. With India set to be an emerging economy in the years to follow many investment opportunities would present itself. However in this scenario a comprehensive understanding of the investment world would allow citizens to capitalise and grow their wealth over a period of time. The focus would be to orient people towards rule based investing with appropriate knowledge of technical analysis (Chart reading) ,fundamental analysis and market psychology.
Eligibility - Students should have a strong desire to understand how stock market operations work. Discipline and commitment to learn is the demand of the market and so would the students be required to dedicate their time to understand how multiple investing styles can lead to getting positive outcomes in the stock and commodity market .
Course Objective:
To identify and evaluate various alternative sources of income beyond traditional employment.
To emphasize the significance of saving and the potential of compounding.
To analyse stock through fundamental and technical techniques.
To design a personal investment plan.
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Course Outcome |
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CLO1: Showcase understanding for an alternate source of income to meet their financial needs. CLO2: Understand the importance of the habit of saving and the compounding potential of the market to generate better returns on savings. CLO3: Demonstrate art of trading stocks and investing in index funds with the various strategies at their disposal. CLO4: Develop a personal investment plan in a much better way. |
Unit-1 |
Teaching Hours:10 |
Introduction to Stock Market
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Investing instruments and different Market Participants , Fundamental vs Technical Analysis, Philosophy and basics of reading Price – Anatomy of Candlesticks, Understanding the role of volumes and volume spread , Wyckoff Market Cycles.
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Unit-2 |
Teaching Hours:10 |
Technicals of Investing
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Elliott Wave Theory, Technical Analysis for Investing - Chart Patterns Mark Minervini Volatility Contraction Pattern, Stan Weinstein 30WMA, Darvas Box, Moving Averages and Mean Reversion, Picking Market themes and Sister Stocks by Jesse Livrmore
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Unit-3 |
Teaching Hours:10 |
Stock Selection and Fundamentals
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Investing - Art of stock selection Fundamental Analysis - Analysing Balance Sheets, Competition Analysis, Assessment role of macro economic factors in company’s
revenue, Important Fundamental Ratios ,Qualitative analysis of stocks. Correlation of Dollar Index and Gold prices and the Stock Market. Systematic Investment Planning
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Unit-4 |
Teaching Hours:7 |
Positional and Swing Trading
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Price Action (Beginners to Advance) , Balance and out of balance charts ,Concept of Relative Strength,Trading Fibonacci, Support and Resistance Trading , Pullback Trading , Gap Trading, Breakout Trading, Trend Lines.
Spotting Reversals
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Unit-5 |
Teaching Hours:8 |
Advance Price Action
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Big Player Momentum (Smart Money Concept) , Trading Strategies(Market Psychology , Predicting Range Bound Markets and high momentum days , Level to Level Trading. Risk Management, Learning when to book Profits .Option Trading - Basics - Option Buying and Option Selling, Nifty and Bank Nifty composition , Option Chain Analysis
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Text Books And Reference Books:
Recommended Books
1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance
2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013
3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,
1991, 1988 by The McGraw-Hill Companies, Inc.
4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016
5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)
6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC
7. Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC
8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company
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Essential Reading / Recommended Reading
Recommended Books
1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance
2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013
3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,
1991, 1988 by The McGraw-Hill Companies, Inc.
4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016
5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)
6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC
7. Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC
8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company
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Evaluation Pattern CIA I - 25 Marks CIA II - 20 Marks Class Attendance - 05 Marks | |
CS189-1 - GOOGLE WORKSPACE (2024 Batch) | |
Total Teaching Hours for Semester:15 |
No of Lecture Hours/Week:1 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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Course Description
The main objective of this course is to introduce the fundamentals of cloud computing and best practices to use the cloud services for scalable application development and deployment.
Course Objectives
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Course Outcome |
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CO1: Understand the applications of google work space CO2: Apply the various tools in google workspace for collaborative work. CO3: Create google space contents for effective office management.. |
Unit-1 |
Teaching Hours:3 |
Chrome Browser, Drive, Calendar and Gmail
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GOOGLE WORKSPACE: Chrome Browser - Browser settings - Browser Extensions- Chrome Apps. GMail - Communicate with Gmail - Mail , Chat , Spaces , Meet - Basic Settings - Advanced settings - Labeling / Grouping Emails - Scheduling an Email, Confidential Email - Search Email -Task in Gmail - Templates / Signature - Cancel / Undo the sent email
Calendar - Basic settings - Organize your Events - Setup- Notifications - Add task Video Conferencing Meeting / Study Groups - Share calendar / Add calendar (Co-workers) - Book an appointment. Drive - Cloud storage - opening Drive - through email / direct link - Create Folder - Upload Files / Folder - Share the file / Collaborate – settings - Create Files / Folder (color the folder) - Delete Files. | |
Unit-2 |
Teaching Hours:4 |
GOOGLE DOCS
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GOOGLE DOCS - Basic Docs - Template -add style to your text - font , style , alignment - enhance your document - Image / Table / Drawing / Link/ chart / bookmark / table of Content - share your document / collaborate with your team - Voice input/ @ options / Comments / Explore options - citations - building blocks / emoji/ dropdown / watermark / equation - export the document - docx, PDF, Publish to web -shortcuts | |
Unit-3 |
Teaching Hours:4 |
GOOGLE SHEETS
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GOOGLE SHEETS: Basic Sheets / Spreadsheets - Create New file - Import data / Work with data - Format data / Publish data - Manage data in Sheets - Basic operations - search for data - Restrict data sharing - keyboard shortcuts. Analyse the data - Add charts - Get automatic charts - add chart to docs and slides - Function in sheets - add pivot tables - get automatic pivot tables. Export sheets - Export to excel / PDF - download in different formats - Make a copy - Email a copy | |
Unit-4 |
Teaching Hours:4 |
GOOGLE SLIDES
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GOOGLE SLIDES: Basics of Presentation / Slides - Create a basic presentation - Add/ edit images - add flowchart / diagram - insert / edit charts - Import Powerpoint slides - use theme - collaborate / share / download different formats / set expiry date for access - embed presentation / Publish for web - Presentation with Q&A option
Explore option to make your presentation professional | |
Text Books And Reference Books: GOOGLE WORKSPACE FOR BEGINNERS: The Complete User Guide from Beginner to Expert Level with Useful Tips & Tricks to Master Google Cloud Computing & Collaborative Apps in Less Than 7 Days, By TABINA HENDRICK | |
Essential Reading / Recommended Reading https://workspace.google.com/intl/en_in | |
Evaluation Pattern CIA - 50 | |
ECO145 - ECOLOGY AND DEVELOPMENT (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course aims to provide a holistic and a deeper understanding of the very trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course therefore seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. |
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Course Outcome |
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CO1: To evoke a sense of deep ecology and social justice. CO2: To provoke students with the development paradigms and how it affects the ecology. This would subsequently make them fit to propose an action plan. CO3: To understand the problematic behind value designations. |
Unit-1 |
Teaching Hours:12 |
Ecology and Value
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The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics | |
Unit-2 |
Teaching Hours:12 |
Ecology and Development
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The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment | |
Unit-3 |
Teaching Hours:10 |
Ecofeminism and Ecocriticism
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Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation | |
Unit-4 |
Teaching Hours:11 |
Action Plans
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Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley-Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice
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Text Books And Reference Books: 1. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill 2. Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge. 1. Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge 2. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391. 3. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press 4. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558. 1. Plumwood, V. (1993). Feminism and the Mastery of Nature. London: Routledge 2. Warren, K.J. (ed), (1994). Ecological Feminism. London: Routledge. 3. Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books. Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164 1. Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209. 2. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July. 3. Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119. 4. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332. 5. Viswanathan.S &Palmer. (2022). Reading Ecology, Reinventing Democracy The Gadgil Report on the Western Ghats. Economic and Political Weekly 6. On the road to equity and Justice – Medha Patkarhttps://youtu.be/Gca-BlALkt0 | |
Essential Reading / Recommended Reading G. Tyler Miller and Scott Spoolman (2018) “Living in the Environment”, International Edition Eldon D. Enger (2016) “Environmental Science: A study of interrelationships” Richard T. Wright, Dorothy F. Boorse (2017) Environmental Science: Toward A Sustainable Future, Pearson, 13th Edition | |
Evaluation Pattern CIA I and CIA 2 These are assessments to check the general and up to date knowledge that students possess on the ecology and development front. These assessments intend to drive students to look at ecology from a inter-disciplinary background keeping the contemporary nature of development very much in the loop. As a result it will provide the students a platform to bridge the theoretical contours of ecology and development explained through classroom lectures with practical knowledge of theirs with their own everyday lived life and media reports. CIA 3 This will be an assessment based on a question paper formulated on the basis of classroom lectures following the syllabus for 50 marks. Certain questions on the contemporary environment debates also will be included. | |
ENG182-1 - DEVELOPING ACADEMIC SKILLS - I (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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Academic Skills are a blend of theoretical ability to recognize the nuances of language aspects and hands-on training to exercise the acquired knowledge in reasoning, reading and writing. Academic Skills focus on developing research skills through careful reading and critical writing that are considered foundational and crucial in textual scholarship and knowledge production. The participants of this course will determine their areas of interest in conceptualizing their seminal work and constructing a reasoned argument. This course prompts the participants to take their learning-receptive skills and productive skills in a purpose-driven and practice-oriented mode on a contextual basis. The course deals with receptive skills (reading) and productive skills (writing). In fact listening and speaking skills are not directly involved but act as a higher cognitive process. This course facilitates the participants with varied practices, tasks, exemplars, sample papers to practice with context-driven reading material. It runs for one full academic year with specific learning outcomes which are two-fold – conceptual grasp and textual application. The whole course and its structure involve Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis. Objectives To enable the learner • acquire higher order receptive and productive skills • develop reading skills at the higher education level • be aware of functional grammar to improve research writing skills • grasp and apply the mechanics in academic writing skills • use study skills for research-based knowledge dissemination (writing a paper or presentation)
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Course Outcome |
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CO1: Different approaches to knowledge, critical and creative bent of mind, that leads
to content-based investigation. Integration of problem-based learning and need-based learning CO2: Working knowledge of different purposes of writing, especially persuasive
(argumentative), analytical, and informative writings paves the way for research-based reading and writing. CO3: Application of functional grammar and mechanics that enhance conceptual
clarity, communicative style, and style of writing. Experiential learning through
participatory learning and service learning
CO4: Hands-on experience in a research culture which is discipline-specific in nature |
Unit-1 |
Teaching Hours:5 |
Basic skills
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To enable learners to fine tune their expressions through better choice of words and sentence structures with clarity of idea. Introduction to the course Developing Academic Skills Vocabulary nuances (verb and noun forms) Subject-verb agreement Literary devices Figures of speech
Concept mapping | |
Unit-2 |
Teaching Hours:5 |
Reading skills
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To enable students to develop appropriate reading comprehension skills through nuanced understanding of reading techniques. Previewing Reading for Main Ideas Active and Passive reading
Skimming/Scanning for Details | |
Unit-3 |
Teaching Hours:5 |
Study Skills
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To enable students to use basic study skills to organize knowledge received and to streamline their ideas into appropriate academic discourse. Annotation Outlining Summarising
Paraphrasing | |
Unit-4 |
Teaching Hours:5 |
Listening skills
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to enable students to understand and appreciate different kinds of literature and express their understanding in the form of short paragraphs or essays Approaches to LS Features of LS Importance of LS at university level education
Practical sessions | |
Unit-5 |
Teaching Hours:5 |
Language Skills
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To enable students to listen to lectures and take notes and organize these to discuss or write about concepts or show application of knowledge Note taking types Note making Introduction to Mnemonics
Types of mnemonics | |
Unit-6 |
Teaching Hours:4 |
Critical Reading
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To enable students to develop the art of critical reading through close reading formulas Finding oppositions Critical Appreciation
Developing an argument | |
Unit-7 |
Teaching Hours:1 |
portfolio organisation
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Set of hours for application Exemplars (Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission) | |
Text Books And Reference Books:
1. Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York. 2. Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles. 3. Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia. Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference.
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Essential Reading / Recommended Reading Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference. (through google classroom)
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Evaluation Pattern
CIA I – 20 MARKS- Tasks done in the portfolio based on Unit I CIA II- 50 Marks- Tasks done in the portfolio based on Unit I and II CIA III- 20 Marks- Tasks done in the portfolio based on Unit III ESE Portfolio Submission
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EST101-1 - LITERARY STUDIES: IDEAS AND GENRES (2024 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: This course offers an understanding to literary movements and genres. The focus is on form, structure and terminologies in literature. It enables students to interpret and critique texts and to understand that literature is representational. This course also examines texts in their socio-political context to engage with the historical context and cultural production of literature. Course Objectives: This course aims to 1. offer a comprehensive understanding of the text and the contexts. 2. develop analytical and critical reading strategies 3. enhance students to understand texts from multiple perspectives. 4. develop analytical writing skills and to understand methods of interpretation 5. acquire a literary vocabulary to read and write academic essays |
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Course Outcome |
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CO1: Students will be able - to articulate and analyze literary texts critically CO2: to apply multiple interpretative methods CO3: to analyze texts from different perspectives CO4: to write academic essays using the acquired literary vocabulary |
Unit-1 |
Teaching Hours:15 |
Classical and Medieval Literature
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Evolution from myths and folk tales Ovid Metamorphoses (Book I excerpts) Caedmon’s Hymn (Excerpts) Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts) Thomas Malory - Morte Darthur (excerpts) | |
Unit-2 |
Teaching Hours:20 |
Literary Renaissance
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The Revival of Learning and Bible Translations Johannes Gutenberg and the Print Culture William Caxton and the English Press Mystery, miracle and morality plays (festival of Corpus Christi) Emergence of tragedies and comedies – from translations to English plays Thomas More- Utopia (excerpts) Francis Bacon - Essays, or Counsels Civil and Moral (excerpts) William Shakespeare – King Lear | |
Unit-3 |
Teaching Hours:10 |
The Enlightenment Period
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Voltaire’s - Letters on the English (excerpts) Rousseau – Discourse on Inequality (excerpts) Thomas Paine – Rights of Man (excerpts) | |
Unit-4 |
Teaching Hours:15 |
The Romantic Period/ American Transcendentalism
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Preface to Lyrical Ballads (excerpts) Maria Edgeworth - Letters for Literary Ladies (excerpts) Shelley – To Skylark R W Emerson – Self- reliance Nathaniel Hawthorne – The Scarlett Letter | |
Unit-5 |
Teaching Hours:10 |
Modernism
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William Faulkner - The Sound and The Fury Virginia Woolf - A Room of One’s Own T.S Eliot – Ash Wednesday | |
Text Books And Reference Books: Ovid Metamorphoses (Book I excerpts) Caedmon’s Hymn (Excerpts) Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts) Thomas Malory - Morte Darthur (excerpts) Thomas More- Utopia (excerpts) Francis Bacon - Essays, or Counsels Civil and Moral (excerpts) William Shakespeare – King Lear Voltaire’s - Letters on the English (excerpts) Rousseau – Discourse on Inequality (excerpts) Thomas Paine – Rights of Man (excerpts) Preface to Lyrical Ballads (excerpts) Maria Edgeworth - Letters for Literary Ladies (excerpts) Shelley – To Skylark R W Emerson – Self- reliance Nathaniel Hawthorne – The Scarlett Letter William Faulkner - The Sound and The Fury Virginia Woolf - A Room of One’s Own T.S Eliot – Ash Wednesday | |
Essential Reading / Recommended Reading M. H. A. Abrams, A Glossary of Literary Terms, 7th edition (1999) The Penguin Dictionary of Literary Terms and Literary Theory, 4th edition (1999) The Norton Anthology of Poetry, 5th edition An Outline History of English Literature, William Henry Hudson (1999) | |
Evaluation Pattern Examination & Assessment CIA I - 20 Marks 1. A class test based on the text 2. Essay on concepts and its application 3. A book/film/media review CIA III - 20 Marks, the students can be asked 1. To prepare group presentations on topics relevant to the units 2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam (5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam (5 out of 7) x 10=50 Marks
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PSY101-1 - INTRODUCTION TO PSYCHOLOGY (2024 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This first-semester course introduces undergraduate psychology majors to the scientific study of human nature. The student would be able to understand how psychologists ask questions from several different perspectives. Students will learn about the various scientific methods psychologists use to study behaviour and become acquainted with many of psychology's important findings and theoretical approaches. Further, students will be able to appreciate the shape that contemporary psychology has taken. The aim is to build a familiarity with psychology’s intellectual origins and to foster an awareness of its many false steps, dead-ends, and alternative pathways to appreciating the social, cultural, and psychological influences on theorising in psychology. The course will equip the student with knowledge and scope for careers in psychology and develop an understanding of the professional skills required for such a career. Students will have learned to think critically about psychological evidence through journal clubs and class discussions embedded in the course. |
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Course Outcome |
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CO1: Explain the fundamental concepts, principles, and scientific approaches in psychology. CO2: Evaluate the history of psychology and how it has impacted today's society. CO3: Reflect on the different career paths, roles, challenges, and responsibilities of a
psychologist CO4: Critically analyse psychological research and different psychological issues with
evidence-based reasoning. |
Unit-1 |
Teaching Hours:15 |
CO1. Explain the fundamental concepts, principles and scientific approaches in psychology.
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Definition, Goals, Principles of psychology. Psychology as a science: Objectivity versus subjectivity. mind-body connection; Why study behaviour; Thinking like a psychologist about psychological information; Myths and misconceptions about psychology | |
Unit-2 |
Teaching Hours:15 |
CO2. Evaluate the history of psychology and how it has impacted today?s society.
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Roots of psychology: Schools and perspectives of psychology, including Structuralism, Functionalism, Psychodynamic, Biological, Behaviouristic, Gestalt, Cognitive, Humanistic, Cross-cultural and Evolutionary. Eastern philosophies broader perspectives– Confucius and Taoism, Indian - Buddhism, (special comparing Eastern and Western principles in major concepts like consciousness and meditation). Psychology in modern India (Indigenous nature) | |
Unit-3 |
Teaching Hours:15 |
CO3. Reflect on the different roles, challenges and responsibilities of the psychologist
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Why study psychology? what is the scope Describe the value of psychology and possible career paths for those who study psychology? Specific focus on opportunities after BA; Allied professionals -social work, public health Broad focus on professional skills (especially as a practitioner and researcher) essential to be a psychologist and discuss the temper required to pursue psychology as a career. What can students do at BA to pursue a career in psychology? Multicultural and ethical issues; professional responsibility- Personal and professional roles. | |
Unit-4 |
Teaching Hours:15 |
CO4: Critically analyse psychological research and different psychological issues with evidence-based reasoning
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Methods – use of scientific methods in psychology; scientific temper. How to review literature- discuss current issues and trends- Mental health literacy, psychological literacy, Current trends in Psychology, and issues discussed in CO 1,2 or 3 Writing and communicating using APA standards -Critically reviewing academic texts (books, journal articles etc.). APA style of writing Basic APA formatting for articles, APA referencing style, Academic writing skills. | |
Text Books And Reference Books: Feldman, R. S. (2011). Understanding Psychology. Tata McGraw Hill. Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Cengage Learning. American Psychological Association. (2020). Publication manual of the American Psychological Association (7th Ed.).https://doi.org/10. 1037/0000165-000 | |
Essential Reading / Recommended Reading Ciccarelli, S.K. & White, J. N. (2012). Psychology (3rd edition). Pearson Education. Dalal, A. K., & Misra, G. (2010). The core and context of Indian psychology. Psychology and developing societies, 22(1), 121-155. Brennan, J.F. (2003). History and systems of psychology (6thEdn.).New Delhi: Pearson Education Inc. Hergenhahn, B.R. & Henley, T. (2013). An Introduction to the History of Psychology. Belmont, CA: Cengage Learning. Hockenbury, D. H. & Hockenbury, S. E. (2011). Discovering Psychology (5th edition). Worth Publishers Showman, A., Cat, L. A., Cook, J., Holloway, N., & Wittman, T. (2013). Five essential skills for every undergraduate researcher. Council on Undergraduate Research Quarterly, 33(3), 16+. https://link.gale.com/a pps/doc/A324399343/ AONE?u=monash&sid =googleScholar&xid= a3697d9b | |
Evaluation Pattern CIA (Continuous Internal Assessment)-Total Marks - 50 CIA-1: Activity-based Individual Assignment- 10 Marks CIA-2: Mid sem Exam-Case/Scenario-based Question- 25 Marks CIA-3: Individual Assignment - 10 Marks Attendance - 5 Marks CIAs + Attendance = 45+5=50 marks ESE (End Semester Examination) Total Marks- 50, 02 HOURS ESE Question paper pattern Section A- (Short Answers) 02 marks x5Qs =10 Marks Section B- (Essay Type) 10 marks x 3Qs = 30 Marks Section C-(Compulsory: Case Study) 10 marks x 1Q =10 Marks
Grand Total = CIAs + Attendance + ESE = 45+5+50 = 100 Marks | |
PSY161-1 - LIFE-SKILL EDUCATION (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper is offered to undergraduate students as a skill-enhancement course. Basically, the course follows the WHO life skills model. Where life skills education is well developed and practised, it enhances the well-being of young minds and promotes a positive outlook and healthy behaviour. The life skills model facilitates the overall development of the individual, and this course will help the learner to translate knowledge, attitude, skills, and values into action. Hence the course adopts an experiential learning pedagogy providing students with an opportunity for personal development. |
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Course Outcome |
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CO1: Explain the significance and major aspects of Life Skills Education CO2: Apply life skills in their day-to-day life situations |
Unit-1 |
Teaching Hours:15 |
Explain the significance and major aspects of Life Skill Education
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Definition and Importance of life skills, life skills approach and Life skill education, Core life skills according to WHO - Personal/social Skills, Cognitive skills and Coping skills, quality education and life skills; Life skills for self and others | |
Unit-2 |
Teaching Hours:30 |
Apply life skills in their day-to-day life situations
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Interpersonal Skills and Conflict Resolution, multicultural awarenessSWOC analysis, Johari window, -Discuss issuesBehave responsibly and which leads to healthy living; Promote risk-free behaviour. Effective communication and listening skills, Emotional Intelligence, Conflict resolution strategies, and Teamwork. Life Skills for self-development- Improve self-perception through building self-confidence, self-esteem and self-worth Stress management and strategies, mindfulness and relaxation technique | |
Text Books And Reference Books: WHO (1997). Life Skills for Children and Adolescents. WHO (1999). Partners in Life Skills Education: Conclusions from a United Nations Inter-Agency Meeting, WHO, Geneva.
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Essential Reading / Recommended Reading UNESCO (2005). Quality Education and Life Skills: Darkar Goals, UNESCO, Paris. | |
Evaluation Pattern CIA 1 & 2 will be individual assignments; 5 marks for class engagement and supervisor feedback - 50 marks CIA 3- Department level -submission, viva/presentation - 50 marks
Total = 50 + 50 =100 Marks | |
BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
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The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing. Course Objectives: This course intends
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Course Outcome |
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CLO 1: Understand fundamental concepts of Advertisement and Sales promotion.
CLO 2: Understand importance of Integrated Marketing Communications strategies. CLO 3: Explain about creative Process in Advertisement ans Sales Promotion.
CLO 4: Critically examine and evaluate existing marketing strategies and tactics.
CLO 5: Learn to use sales promotions to push sales and attract buyers.
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Unit-1 |
Teaching Hours:8 |
Introduction to Marketing Communication
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Level of knowledge: Conceptual Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process, communication and attitude formation and change. Key communication terminologies. Miscommunication issues. | |
Unit-2 |
Teaching Hours:6 |
Marketing Communication Strategy
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Level of knowledge: Conceptual Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management. | |
Unit-3 |
Teaching Hours:6 |
Advertising
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Level of knowledge: Conceptual Meaning, elements, Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising. Role of Advertising in 21st Century. | |
Unit-4 |
Teaching Hours:8 |
Creative Process and Methods in Advertising
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Level of knowledge: Conceptual Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of colour in advertising. | |
Unit-5 |
Teaching Hours:10 |
Advertisement Development
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Level of knowledge: Conceptual Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising: nature, pros and cons. TVC development: script writing, storyboard, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies. | |
Unit-6 |
Teaching Hours:7 |
Sales Promotions
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Level of knowledge: Conceptual Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives, tools and techniques to boost sales. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1 -20 marks CIA 2 -20 marks CIA 3 -50 marks Total= 90 marks (Converted into 45 marks) Attendance-5 marks Total Marks on Marks card is 50 marks. | |
BBA142B - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
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Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals. |
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Course Outcome |
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CO1: Explain the role of EI at the workplace CO2: Identify triggers in self and others that can precipitate emotional deregulation CO3: Examine reasons for interpersonal conflict at the workplace CO4: Select emotionally intelligent behaviours in personal and professional interactions |
Unit-1 |
Teaching Hours:8 |
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Introduction to Emotions
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Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life. | ||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Emotional Awareness and Regulation
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Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness. | ||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Understanding the Self
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Examining "Success": Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation | ||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Interpersonal Success & Empathy
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Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection. | ||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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EI at the workplace
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EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations. Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader | ||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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EI for Lifelong learning
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Contemporary science of EI; EI training for teams: Methods, activities and assessment | ||||||||||||||||||||||||||||
Text Books And Reference Books: 1. King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking. 2. The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book. 3. www.6seconds.org | ||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015. 2. Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340 | ||||||||||||||||||||||||||||
Evaluation Pattern
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BBA142C - FUNDAMENTALS OF DIGITAL MARKETING (2024 Batch) | ||||||||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:50 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms. Course Objectives:
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Course Outcome |
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CO1: Understand about Digital Marketing CO2: Analyse various Content Management System to select the appropriate one for Website Design CO3: Design E-Mail marketing campaigns CO4: Analyse the potential of Social Media Marketing CO5: Analyse and select appropriate digital marketing strategies |
Unit-1 |
Teaching Hours:7 |
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Introduction to Digital Marketing
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Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan | |||||
Unit-2 |
Teaching Hours:7 |
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Online Presence
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Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans | |||||
Unit-3 |
Teaching Hours:8 |
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E-Mail Marketing
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E-Mail Marketing: Significance, Process, E-Mail Marketing Strategy, E-Mail Marketing Campaign with MailChimp | |||||
Unit-4 |
Teaching Hours:8 |
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Social Media Marketing
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Overview of Social Media Platforms, Selecting Channels, Publishing Content, Twitter Marketing, LinkedIn Marketing, YouTube Marketing | |||||
Unit-5 |
Teaching Hours:7 |
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Digital Marketing Strategies
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Content Marketing, Video Marketing, Affiliate Marketing, Web Remarketing, Podcast Marketing | |||||
Unit-6 |
Teaching Hours:8 |
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Practical / Hands on Sessions
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Online Campaigning (5hrs) - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization Content Creation (10hrs) - Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- campaign creation-promotion- video-image- based-content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] / Website Analytics Reporting using SEM Rush.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA142E - WORKING WITH SPREAD SHEETS (2024 Batch) | |||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: In this course, you will learn the basic and advanced functions of excel through guided demonstration. Each week you will build on your excel skills and be provided with an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a mini-project. Please note, the content in this course was developed using a Windows version of Excel 2013 and 2016. Course Objectives: ● To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell. ● To compare and contrast formulas and functions in Excel. ● To examine, interpret and analyse data using the database functions of Excel.
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Course Outcome |
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CLO1: Students are able to demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell. CLO2: Students are able to compare and contrast between formulas and functions in Excel. CLO3: Students are able to examine and interpret data using the database functions of Excel. CLO4: Students are able to model the chart function of Excel to represent numeric data in multiple formats. |
Unit-1 |
Teaching Hours:7 |
Introduction to Spread Sheet Level of Knowledge: Application
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Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets, Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment | |
Unit-2 |
Teaching Hours:7 |
Fundamental tools in Spreadsheet Level of Knowledge: Application
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Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting, Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts | |
Unit-3 |
Teaching Hours:7 |
Functions in Spreadsheet Level of Knowledge: Application
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Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions, Using Text to Columns, the Paste Special Function, Tracking Changes in Excel, Merging and Compare Excel Workbooks, Data Validation, Subtotals and Grouping, Consolidating Data | |
Unit-4 |
Teaching Hours:8 |
Spreadsheet for Analysis Level of Knowledge: Application
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Scenario Analysis, Data Tables in Scenario Analysis, What-if Analysis, Mats and Trig Functions, Text Functions in Excel, Using Lookup Functions, Vlookups, HLookups, Using Statistical Functions, Database Functions, Formula Auditing and Error Tracing, Hyperlinks in Excel, Linking Data | |
Unit-5 |
Teaching Hours:8 |
Data Visualization using tables and charts Level of Knowledge: Application
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Understanding Pivot Tables, Using Pivot Charts, Workbook Properties, Protecting and Sharing Worksheets, Understanding to Macros, Custom Number Formats in Excel, Using Custom Lists, Working with Templates, Data Encrypting and Finalising Workbooks, Data analysis in Excel using classic tools, such as pivot tables, pivot charts, and slicers, on data that is already in a worksheet / grid data, Excel data model, DAX expression | |
Unit-6 |
Teaching Hours:8 |
Foundations of SQL
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Power Query add-in in Excel 2013, build an Excel data model from a single flat table, import multiple tables from a SQL database, Create a mash-up between data from text-files and data from a SQL database. Cube functions, Timelines, Hierarchies, Slicer and Assessment (MCQ) | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA DETAILS MARKS DETAILS CIA 1 20 CIA II 20 CIA III 50 Attendance marks will be added as per the attendance policy | |
BLS143 - AN INTRODUCTION TO CLIMATE CHANGE (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:03 |
Course Objectives/Course Description |
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This course aims to provide “almost everything you would like to know” about the basics of climate change. It covers climate change science, impacts, implications and solutions. It includes a legal and policy section as well as a practical class activity. The course is designed in six units. The first part has five units of explanatory classes, each taking 6 hours to complete; and the second part has one unit of exploratory classes comprising a total of 15 hours. |
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Course Outcome |
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CO1: Students will be able to explain the fundamentals of climate change science.
CO2: Students will be able to understand relevant international framework and explore key issues under negotiation.
CO3: Students will be able to Explain the anticipated impacts of climate change and various adaptation measures.
CO4: Students will be able to Understand the urgency of climate change mitigation and propose actions.
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Unit-1 |
Teaching Hours:6 |
Up in the air: the science
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What is climate change? What are climate projections? How do scientists study climate? What causes climate change? What are the impacts? | |
Unit-2 |
Teaching Hours:6 |
Breaking bad: Legal and normative framework to deal with global warming
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An outline of the normative, legal and policy aspects of climate action. The last three hours will be dedicated to national and relevant state policies.
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Unit-3 |
Teaching Hours:6 |
Adjust, transition, or transform: Climate change adaptation options
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Necessity of adaptation in the face of extreme weather, uncertainties, disasters, livelihood stresses, and various adaptation measures that people take. The life sciences aspects, including ecological and biodiversity stresses and solutions will get special attention.
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Unit-4 |
Teaching Hours:6 |
Cutting carbon: climate change mitigation
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This unit will explore zero carbon, smart and renewable solutions and practices. Particular focus will be given to Indian and Bangalore initiatives that might be relevant to future research and career of students. Unit 4 will also include a planning session for the unit 6 class projects.
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Unit-5 |
Teaching Hours:6 |
Money, money, money: Climate change finance
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The focus here is on how climate action is funded. The classes will explore various funding avenues and what is possible closer to home, including within campus.
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Unit-6 |
Teaching Hours:15 |
Getting your feet wet: designing your own climate action
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This is the students’ chance to put their knowledge into action. In groups, the students will explore a climate adaptation, mitigation or policy activity. The task is to design a rigorous, creative, workable plan with realistic resources and timeline. It could be the design for a small rain harvesting system, a balcony forest, or a weather news website or Facebook page. This is envisaged as a drawing-board activity – however if a micro-scale project includes field demonstration (eg. a bird feeder with a clear biodiversity/adaptation rationale), it may be allowed based on practicality, and assessed on par with other designs.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Attendance and Class Participation- 10% Midterm Examination- 30% Review paper/Research Paper- 20% Seminar presentation – 10% Final Examination - 30%
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CHE142 - DECODING THE SCIENCE OF FOOD AND HEALTH (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:03 |
Course Objectives/Course Description |
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Course description: This course is designed to provide an overview of the field of food science, its safety aspects and health benefits. |
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Course Outcome |
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CO1: Understand the scientific principles of food processing. CO2: Identify various food groups. CO3: Apply principles of food safety and hygiene in handling and storing food. |
Unit-1 |
Teaching Hours:6 |
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Food Safety
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Unsafe foods, microbial hazards, food poisoning, expiration date, food preservation, preservatives, safety in home, pesticides and other contaminants, natural toxins, allergies and food sensitivities. | |||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Healthiness of Foods
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Healthy and unhealthy foods, energy from foods, food and disease, popular diets, food fads, fake fats, popular diets, fasting, eating disorders, dietary supplements, nutraceuticals, functional foods, natural, organic and whole foods, designing a healthy diet. | |||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Processed Food
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Introduction, processing steps, Types of food processes-heating, freezing, drying, concentration, curing, milling, extracting, fermenting, irradiation, nonthermal processing; consequences of processing- shelf life, nutrition, quality, safety. | |||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Formulated Foods
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Benefits and consequences, formulation steps; Types of ingredients and their function-plant proteins, fats and oils, sweeteners, fat replacers, flavorants and colorants, stabilizers, preservatives; Formulated products- baked goods, pasta and noodles, gluten-free products, beverages, confections, frozen desserts, functional foods. | |||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Sustainability and Distribution
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Supply chains, sustainability systems from farm to consumer, life cycle analysis, value chain, processing efficiency, sustainability of packaging materials, distributor sustainability, consumer responsibility, sustainability index. | |||||||||||||||||||||||||
Unit-6 |
Teaching Hours:6 |
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Scientific Principles
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Chemistry of our foods-water, carbohydrates, lipids, proteins, enzymes, vitamins, minerals, preservatives, food additives, colors and flavors; Sources of food chemicals- plants and animals; Toxic compounds in food. | |||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Nutrition 6 Hrs
|
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Nutrients in food- proteins, lipids, carbohydrates, vitamins, minerals, water and electrolytes; Nutrient compositions of foods- grains, vegetables, fruits, diary, protein foods, oils; antioxidants, supplements, anti-nutrients, deficiency diseases, obesity. | |||||||||||||||||||||||||
Text Books And Reference Books: 1. Robert L. Shewfelt, Alicia Orta-Ramirez and Andrew D. Clarke, Introducing Food Science, 2 nd Edn, CRC Press, 2016. 2. Anju Singh, Chemistry of Food, Oxford Book Company, 2019. | |||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Richard Owusu-apenten, Introduction to Food Chemistry, CRC Press, 2018. | |||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||
COM142 - BRAND MANAGEMENT (2024 Batch) | |||||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The Brand Management course will enable students to have a fundamental understanding of how to build, measure, and manage a brand. |
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Course Outcome |
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CO1: Demonstrate concepts, principles, techniques and application of contemporary branding
management process. CO2: Evaluate the taxonomy in designing brands. CO3: Summarise the measures and manage brand-equity and extension. |
Unit-1 |
Teaching Hours:10 |
Strategic Brand Management Process
|
|
Brands – Brands Vs Products – Different Product Levels - Things that can be branded. Branding Challenges and Opportunities – Strategic Brand Management Process, PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding. | |
Unit-2 |
Teaching Hours:10 |
Branding identity, architecture and taxonomy
|
|
Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names – Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands. | |
Unit-3 |
Teaching Hours:10 |
Brand Messaging, Designing and Aesthetics
|
|
Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles – Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding strategies, Managing online brand reputation. | |
Unit-4 |
Teaching Hours:10 |
Brand Equity and Brand Communication
|
|
Customer-Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behaviour on brand management, Consumer decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns, Measuring and analyzing advertising effectiveness. | |
Unit-5 |
Teaching Hours:5 |
Brand Extension and International Brand Management
|
|
Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios | |
Text Books And Reference Books: Keller, M. (4th Edition). Brand Management. Delhi: Pearson Education India. | |
Essential Reading / Recommended Reading Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science Publisher | |
Evaluation Pattern CIA -1- MCQ and individual assignment ( 20 marks) CIA-2- Group Assignment and viva voce ( 30 marks) CIA-3- Written Examination ( 50 marks)
| |
COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:45 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
Course Description: This is designed to immerse students into the entrepreneurial process of new venture creation. The course therefore provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. The purpose of the course is that the students acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities. The students develop the ability of analyzing various aspects of entrepreneurship – especially of taking over the risk, and the specificities as well as the pattern of entrepreneurship development and finally, to contribute to their entrepreneurial and managerial potentials. The major piece of assessment is the writing of a comprehensive BUSINESS PLAN for a new venture. And central to the learning experience is a semester long series of business conceptualization and planning projects where students, working in small teams, will have the opportunity to develop their new venture creation and management skills under the tutelage of experts in each domain. |
|
Course Outcome |
|
CO1: Develop an understanding of the nature of entrepreneurship. CO2: Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these. CO3: Identify and understand the driving forces of new venture success and to develop skills in innovation and business planning for entrepreneurial ventures CO4: Understand the ethical and legitimacy challenges that face entrepreneurs with new ventures. CO5: To increase students' ability to work in multidisciplinary teams and to provide entrepreneurial leadership in organizations. |
Unit-1 |
Teaching Hours:5 |
Small Business Enterprise
|
|
Small Business framework – concept and definition - nature and characteristics – relationship between small and large business – scope and types of small business – rationale and objectives – small business as seed bed of Entrepreneurship
| |
Unit-2 |
Teaching Hours:5 |
Unit II : Entrepreneurship:
|
|
Entrepreneur - Entrepreneurship concept – distinction between business and entrepreneurship – developing entrepreneurial competencies – functions – types (including social entrepreneurs, women and rural), Entrepreneurial Decision Process, Caselets and Case studies of Entrepreneurs, Role Models, Mentors and Support System building entrepreneurship culture. Entrepreneurship ethics, and barriers to entrepreneurship. | |
Unit-3 |
Teaching Hours:6 |
Unit III : Organising A Small Enterprise:
|
|
Generation and screening the project ideas – Environment Scanning, Opportunity Recognition, Competitor and Industry Analysis, Project identification and selection - Market feasibility – Technical /operational feasibility, and Financial feasibility analysis (up to cost of production), Project formulation – assessment of overall Project Feasibility – Preparation of a Project Report. | |
Unit-4 |
Teaching Hours:6 |
Unit IV: Innovation Management and Entrepreneurship:
|
|
Meaning and Definition, Creativity and Innovation, Traditional v/s Creative Thinking, Design Thinking, Product Innovation, Types of Innovation, Phases of Innovation, Developing Entrepreneurial Innovation, Techniques of Innovation, Need and Importance of Innovation. Blue Ocean Strategy and Innovation. Lean Management and Innovation. | |
Unit-5 |
Teaching Hours:5 |
Unit V: Preparing a Business Plan:
|
|
Business Plan – need and importance – Content and format, Preparing a business model using canvanizer.com, and leanstack.com.
| |
Unit-6 |
Teaching Hours:5 |
Unit VI: New Venture Financing:
|
|
Sources of Finance – Financial Support to small Business – Institutional Support – Venture Capital, Various incentives and subsidies – Central and State Government Schemes – Financial Planning and Control | |
Unit-7 |
Teaching Hours:7 |
Unit VII: Launching, Growth and Exit Strategy:
|
|
Choosing the legal form of new venture, protection of patent, copyright, trademark, trade secrets, intellectual property, licensing, franchising, entrepreneurship Innovations and marketing the new venture, growth strategy for small business – need for growth – types of growth strategy – expansion – diversification - sub contracting, and exit strategies for entrepreneurs.
| |
Unit-8 |
Teaching Hours:6 |
Unit VIII: Business Pitch:
|
|
Business Pitch, what banks and investors look for in a Business Pitch, Template for Business Pitch, Persuasive Presentation and Effective Pitching – Strategies and Delivery, Ideas for creating leads and customers. | |
Text Books And Reference Books: Essential Reading 1. Desai, D. V. (2010). Fundamentals of Entrepreneurship and Small Business Management. Mumbai: Himalaya Publications.
| |
Essential Reading / Recommended Reading Recommended Reading 1. Scarborough, N. M. (2010). Essentials of Entrepreneurship and Small Business Management. New Jersey: Prentice hall. | |
Evaluation Pattern CIA 1 20 Marks (MCQ's and group assignement) CIA 2 20 Marks ( Group Assignment and Viva Voce) CIA 3 50 Marks ( written exam) | |
COM144 - FINANCIAL LITERACY (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same. |
|
Course Outcome |
|
CO1: Understand the basic concepts of financial literacy CO2: Apply financial planning and budgeting decisions on a personal and professional front. CO3: Understand the purpose and functions of the Banking system. CO4: Understand the role and importance of financial instruments and insurance products. |
Unit-1 |
Teaching Hours:6 |
Introduction to Financial Literacy
|
|
Introduction, Evolution, Meaning and importance of - Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest | |
Unit-2 |
Teaching Hours:5 |
Planning and Budgeting
|
|
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning: The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure. | |
Unit-3 |
Teaching Hours:12 |
Banking Products and Services
|
|
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO | |
Unit-4 |
Teaching Hours:12 |
Post Office Products, Retirement planning and Investment Avenues
|
|
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS) | |
Unit-5 |
Teaching Hours:10 |
Life Insurance and Related Services
|
|
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 20 MARKS (MCQs and Group Assignment) CIA 2 20 MARKS (Group Assignment and Viva-voce) CIA 3 50 MARKS (Written Exam)
| |
COM145 - CREATIVE ADVERTISEMENT (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
The main objective of this course is to enable students to develop creative concepts for advertising of any product or service. |
|
Course Outcome |
|
CO 1: To understand the critical role of creativity in advertising and develop creative
strategies to be able to position the product/service. CO 2: To become familiar with the approaches and forms of advertising. CO 3: To gain technical knowledge in the development of advertising for a company. CO 4: To learn to empathize with the client's needs and create content that meets the purpose
in a creative manner. |
Unit-1 |
Teaching Hours:10 |
Creativity and Aesthetics
|
|
Introduction to Creativity- The creativity process- Difference between a creative mind and non-creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century. | |
Unit-2 |
Teaching Hours:10 |
Functions and Forms of Advertising
|
|
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad Makers and Advertising Agencies in India and the World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements. | |
Unit-3 |
Teaching Hours:10 |
Advertising and campaign Planning
|
|
Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process. | |
Unit-4 |
Teaching Hours:5 |
Elements and Principles of Design
|
|
Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry, Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition. | |
Unit-5 |
Teaching Hours:10 |
Designing Advertisements
|
|
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces. | |
Text Books And Reference Books: Batra, A. M. (2022). Advertising Management. Delhi: Pearson Education. | |
Essential Reading / Recommended Reading 1. Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers. 2. Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India. | |
Evaluation Pattern CIA - 1 - 20 Marks (MCQ's, individual assignments) CIA - 2 - 20 Marks (Group Assignments ) CIA - 3 - 20 Marks (Group Assignments) CIA -4- 20 Marks (Individual assignments) CIA - 5 - 20 Marks (Group Assignments and Viva Voce) | |
COM150 - FINANCIAL LITERACY (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:03 |
Course Objectives/Course Description |
|
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same. |
|
Course Outcome |
|
CO1: Understand the basic concepts of financial literacy. CO2: Apply financial planning and budgeting decisions on a personal and professional front. CO3: Understand the purpose and functions of the Banking system. CO4: Understand the role and importance of financial instruments and insurance products. |
Unit-1 |
Teaching Hours:6 |
: Introduction to Financial Literacy
|
|
Introduction, Evolution, Meaning and importance of - Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – Fintech, TechFin, Regtech, sandbox, Mobile-based Banking – post offices – Savings Vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest- | |
Unit-2 |
Teaching Hours:5 |
: Planning and Budgeting
|
|
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning: The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.
| |
Unit-3 |
Teaching Hours:12 |
Banking Products and Services
|
|
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO | |
Unit-4 |
Teaching Hours:12 |
Post Office Products, Retirement planning and Investment Avenues
|
|
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS) | |
Unit-5 |
Teaching Hours:10 |
Life Insurance and Related Services
|
|
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), | |
Text Books And Reference Books: Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
| |
Essential Reading / Recommended Reading Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd. | |
Evaluation Pattern CIA 120 Marks CIA II 20 Marks CIA III 50 Marks | |
COM151 - DIGITAL MARKETING (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
|
This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.
Course Objectives To help students identify the importance of the digital marketing and frame strategies for the online business. To give practical insights to create a digital marketing plan, starting from Keyword research, making a blog, run a Google Ad.
To enhance student knowledge through a practical insight to work with Google analytics for analysis. |
|
Course Outcome |
|
CO1: Recall the concepts of Digital Marketing
CO2: Apply digital marketing tools and gain insights on analytical tools CO3: Evaluate different marketing strategies
CO4: Design marketing strategies for customized goods and services
|
Unit-1 |
Teaching Hours:12 |
Basics of Digital Marketing:
|
|
Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing | |
Unit-2 |
Teaching Hours:12 |
Search Engine Optimization (SEO) and Search Engine Marketing:
|
|
Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance | |
Unit-3 |
Teaching Hours:6 |
Implementing & managing advertisement campaign through Google AdSense
|
|
Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR. | |
Unit-4 |
Teaching Hours:6 |
Social Media Marketing
|
|
Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Facebook Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance | |
Unit-5 |
Teaching Hours:6 |
Data driven decision making using analytics and insights
|
|
Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders | |
Text Books And Reference Books: Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.
| |
Essential Reading / Recommended Reading
Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press. | |
Evaluation Pattern CIA-1 20 MARKS CIA-2-20 MARKS CIA-3- 50 MARKS | |
CSC143 - WEB DESIGNING USING HTML, PHP AND MYSQL (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
This course covers the fundamentals of HTML and PHP for web development. Students will learn HTML tags for content structuring and essential PHP scripting concepts, including variables, conditional statements, and error handling. Additionally, they will explore form handling, loops, and MySQL database interactions using PHP. By the end, students will be equipped to create dynamic web applications and understand the essentials of web programming. |
|
Course Outcome |
|
CO1: Understand and apply HTML basics, including tags for structure, lists, images, hyperlinks, and tables.
CO2: Develop PHP scripts with variables, data types, conditional statements, and error handling techniques.
CO3: Utilize PHP for form handling, switch-case statements, loop structures, and working with arrays in MySQL database.
|
Unit-1 |
Teaching Hours:9 |
Unit-1
|
|
Basic HTML tags- HTML, HEAD, BODY, TITLE, Paragraphs, Headings, Line Breaks, Dividers- P, H1, …H6, BR, HR, Character Entity References- Quotes, ampersands, angle brackets, and non-breaking spaces Lists- OL, UL, DL, Formatting-URL and Paths, Images- IMG, Hyperlinks, Table-TABLE, TR, TD, TH, Form-FORM, INPUT, TEXTAREA, SELECT, OPTION, Frames-FRAMESET, FRAME | |
Unit-2 |
Teaching Hours:9 |
PHP Basic
|
|
Writing PHP scripts - Writing PHP scripts, learn about PHP code structure, how to write and execute a simple PHP script and to add comments within your code. Variables and Data Types- Learn about Variables, values and Data Types in PHP: boolean, integer, float, string, array, object, Resource, null. Numbers and mathematical Operators- Introducing Numbers and mathematical 0perators, some PHP functions for more complex operations with numbers. PHP Strings- Working with strings, using simple and double quotes, escaping quotes and other characters, concatenating strings, some functions for strings. Constants- Introducing Constants, syntax for defining constants, differences between variables and defined constants. PHP Error Handling and Debugging-Error Handling, debugging and trigger errors and how to adjust the level of error reporting, handling exceptions.
If ... Else conditionals, Comparative and Logical operators - Make PHP script takes decisions with If, Else, Elseif conditional statements. Compare two values with Comparative and Logical operators. The ternary operator. | |
Unit-3 |
Teaching Hours:9 |
Unit-3
|
|
Using HTML Forms - Using HTML Forms, PHP form handling, get data sent from form fields through GET and POST method, form validation. $_GET, $_POST Variables - How to send data with get and post methods to a PHP script and access it with superglobal $_GET, $_POST variables. Switch ... Case ... - PHP MySQL course - Switch ... Case ... conditional statement, switch with break and default instructions. While Loops - Using While and Do Wile Loops. End the While loops with the break instruction. Syntax and examples. For and For each Loops - Using for () and for each () Loops. End the "For" loops with the break instruction. Syntax and examples.
PHP Arrays - Creating Numeric (indexed) Arrays and Associative arrays. Accessing, modifying and traversing array elements. | |
Unit-4 |
Teaching Hours:9 |
Unit-4
|
|
PHP MySQL Introduction, Data Types - PHP MySQL Introduction, database structure, tables. MySQL naming rules, and column's data types. PHP MySQL - INSERT INTO - Insert data in MySQL table, INSERT INTO query. Insert data from a form into a database.
PHP MySQL - SELECT, ORDER BY - Retrieve and display data from a MySQL table, SELECT SQL command. Determine the number of records. Sort query results with ORDER BY clause (ASC and DESC). | |
Unit-5 |
Teaching Hours:9 |
Unit-5
|
|
PHP MySQL - WHERE and LIKE - Selecting specific data from a database with the WHERE clause and Conditionals. Check for string matching with LIKE and NOT LIKE terms. PHP MySQL – UPDATE - UPDATE query to edit / change existing records in MySQL table.
PHP MySQL – DELETE - The DELETE statement, used to entirely remove records from a database table. | |
Text Books And Reference Books: [1] Powell, HTML & XHTM: The Complete Reference, 4th Edition, Tata McGraw-Hill Edition | |
Essential Reading / Recommended Reading
[1] Robin Nixon, Learning PHP, My SQL and Java Script, Kindle Edition, O'Reilly Media 2009. | |
Evaluation Pattern CIA 50% ESE 50% | |
DMT141 - DANCE MOVEMENT THERAPY (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course has been conceptualized in order to understand and explore Dance Movement Therapy, a discipline that is supported by a solid theoretical and technical background. It has huge applicability: it works in the clinical, social, educational, and artistic fields. At the same time, the different matrices, like artistic, anthropology, psychiatric, and psychodynamic – make Dance Movement Therapy one of the most holistic disciplines for the ability to combine and include elements from different subjects. |
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Course Outcome |
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CO1: Demonstrate practical understandings about dance: from ancient social function to performance, from performance to therapy CO2: Demonstrate human body expression through the Gross Motor Skills Development, and the Global Motor Coordination Schemes according to Bartenieff, the Effort/Shape system of movement analysis according Laban. CO3: Demonstrate how to work on the body schema, body image, and physical self-concept. CO4: Apply the body schema, body image and physical self-concepts to express emotion through dance approaches, improving confidence and self-esteem. CO5: Discuss how Dance Movement Therapy deals with life: instances of different social areas in which DMT is practiced |
Unit-1 |
Teaching Hours:15 |
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Introduction, Outline, and Overview
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Brief history of Dance Movement Therapy history and different methodologies
To understand and to gain practical understanding about the human body expression through the Gross Motor Skills Development through specific dance patterns of movement
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Unit-2 |
Teaching Hours:15 |
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Human Body Expressions
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Exploration of the Six Fundamentals of Bartenieff Rhythmic in a structured and semi-structured warm-up Structured warm -up Imitative warm-up Which music for Dance Movement Therapy Size and dynamic of different groups: small, medium, large group | |||||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Human Body Expression
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Introduction to some of the props used in Dance Movement Therapy: strings, sticks, balls. | |||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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The Artistic Matrix of Dance Movement
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How to create sequence of dance choreography | |||||||||||||||||||||
Text Books And Reference Books: A body among other bodies. Relational Expressive Dance Movement Therapy, A&G CUECM, 2020 | |||||||||||||||||||||
Essential Reading / Recommended Reading Bartenieff I., Lewis D., Body Movement : Coping with the Environment. Gordon and Breach, 1980. | |||||||||||||||||||||
Evaluation Pattern
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DMT142 - INTRODUCTION TO CARNATIC MUSIC (2024 Batch) | |||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Introduction to Carnatic music focus on the basic fundamentals of Carnatic music. This course helps to improve the vocal quality as the lessons works as voice culture to the begginner. |
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Course Outcome |
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CO1: Ability to render the Swara-s in three speeds CO2: Ability to identify and render the 7 Swara-s CO3: Ability to render Sarala, Janta, Dhatu, Tarasthayi, and Alankara-s in three speeds. |
Unit-1 |
Teaching Hours:10 |
Svaravali varisas and Janti varisas
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Lessons in three speeds | |
Unit-2 |
Teaching Hours:10 |
Tarasthayi and Dhattu varisas
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All the lessons in to three speeds | |
Unit-3 |
Teaching Hours:10 |
Alankaras and Geethams
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Sapta tala alankaras and any for geethams | |
Text Books And Reference Books: Carnatic music reader by Panchapakesha Iyer | |
Essential Reading / Recommended Reading Ganamrutha Bodhini | |
Evaluation Pattern Final assessment for 100 Marks | |
DMT143 - INTRODUCTION TO ACTING (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance. |
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Course Outcome |
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CO1: Recognise and explain the basics of acting. CO2: Demonstrate and interpret the interrelationship between speech, movement and text. CO3: Relate and experiment with the interconnection between text and acting design. CO4: Apprise and critique the role of the actor as a performing medium. CO5: Design and develop original piece of work. |
Unit-1 |
Teaching Hours:15 |
Voice and Speech
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This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond. | |
Unit-2 |
Teaching Hours:15 |
Actor and the Stage
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This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling. | |
Unit-3 |
Teaching Hours:15 |
Actor and the Text
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This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions. | |
Text Books And Reference Books: Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group. Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.
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Essential Reading / Recommended Reading Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group. Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.
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Evaluation Pattern Mode of Assessment - Final Assessment
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DPS141 - UNDERSTANDING THE MODERN INDIAN SOCIETY (2024 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: Understanding the Modern Indian Society is a multidisciplinarycourse which touches upon the areas of agricultural and agrarian crisis, Labour rights, role of press and social media, politics, tax reforms, commerce of conflict, nationalism and the Indian constitution and is well-grounded the manifold issues which have a high impact on the modern indian society. The course is designed to raise awareness among learners on the on-going changes in the social, political, economic and technological frontiers of India and enable them to be involved in critical and meaningful discussion and debates.
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Course Outcome |
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CO1: Understand the agrarian crisis and the politics of ownership of forest/ agricultural lands in India CO2: Identify forms of evasion of labour rights, and the human cost of careerism and automation CO3: Discern the threats to press freedom in India, including corporatisation of the media CO4: Gauge the need for net neutrality, data security, and curbing disinformation in the digital age CO5: Discuss significant unethical business practices, including public corruption, and key electoral/ direct tax reforms to address socio-economic disparities in India CO6: Critique the underlying economic interests of war and conflict, and the impact of violence perpetuated by state and non-state actors CO7: Recognise the value of diversity and dissent in sustaining Indian democracy |
Unit-1 |
Teaching Hours:6 |
Land, Agriculture and Property Rights
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a. Rationale for land reforms in India b. Land Acquisition Act: Rehabilitation and Resettlement c. Case Study: Narmada Bachao Andolan d. Agrarian distress: Swaminathan Commission, minimum support price, crop insurance, right to work, debate on farm loan waivers e. Visual text: Nero’s Guests (2009) f. Forest lands and tribal rights: constitutional protection, Naxalbari movement, Forest Rights Act g. Intellectual property and cultural rights of adivasis (examples) | |
Unit-2 |
Teaching Hours:7 |
Labour and Human Dignity
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a. Constitutional Labour Rights, Framework of Labour Law in India b. Politics of migrant labourers, debates on universal/ minimum basic income, gig economy and circumvention of labour laws c. Case studies: cab aggregators, e-commerce ‘delivery boys’, collective bargaining in the software industry d. Karl Marx: Commodity fetishism e. Critiquing careerism and performative workaholism; right to disconnect; corporate India’s mental health epidemic f. Artificial intelligence, automation, and the future of work | |
Unit-3 |
Teaching Hours:6 |
Corporate Media and Press Freedom
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a. Democratic function of the fourth estate; speaking truth to power b. Corporatisation, new media, and evolving funding models c. Noam Chomsky: Manufacturing consent (in brief) d. Press freedom in India: paid news, criminal defamation/ SLAPP, hate campaigns, political intimidation, state propaganda, killings (examples) | |
Unit-4 |
Teaching Hours:7 |
Data and Digital Age
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a. Internet penetration, data discrimination, and net neutrality b. Case study: India’s rejection of Facebook Free Basics c. Evolution of Aadhaar: right to privacy; concerns of identity theft, data security, surveillance, profiling; exclusions from welfare schemes d. Personal data: commercial exploitation, need for protection laws e. Big data and the dangers of algorithmic bias f. Disinformation/ falsehoods on social media: virality, social costs | |
Unit-5 |
Teaching Hours:7 |
Political Nexus and Direct Tax Reforms
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a. Lobbying, cronyism, public corruption; Introduction to Josy Joseph’s A Feast of Vultures: The Hidden Business of Democracy in India b. Case study: Public sector banking frauds c. Political funding: electoral bonds and transparency, recommendations of the Election Commission of India d. Black money ecosystem (in brief): gold, benami properties, offshore bank accounts, participatory notes, round-tripping, over-invoicing e. International tax reforms: tax havens, treaty shopping, transfer pricing f. Domestic direct tax reforms: progressive rates; wealth tax; taxing gifts/ transfers to relatives, inheritances, agricultural income of rich farmers | |
Unit-6 |
Teaching Hours:6 |
Politics and Commerce of Conflict
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a. Security vs. war psychosis: arms race and military exhibitionism |