Syllabus for
Bachelor of Business Administration
Academic Year  (2021)

The undergraduate programme in Bachelor of Business Administration (BBA) is offered by the School of Business and Management since 1991as a platform to prepare young minds with a positive attitude for excellent performance and committed service. It provides the right nurturing ground to enable students to pursue their entrepreneurial ambitions. The curriculum for the three-year programme (6 Semesters), has been designed to enable the students to get an overview of the various aspects related to launching and managing a business effectively; as well as giving them an opportunity to specialize in a functional area of management that they would like to pursue in their careers. The BBA programme provides students with the opportunity for interdisciplinary learning through various generic electives from the streams of Economics, Psychology, Sociology, Social Work, Law, Media Studies, Hotel Management and Computer Applications. The programme focuses on developing the students and equipping them to meet the managerial challenges of the 21^st century. The ability to work in teams are also focused upon as a key skill to be developed for success in the work-place.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLO 1.1: Demonstrate awareness of social issues (RBTL2)

PLO 1.2: Identify ethical issues in business (RBTL3)

PLO 1.3: Compare ethical practices in different contexts (RBTL4)

PLO 1.4: Analyze stakeholder impact on social issues (RBTL4)

PLO1. 5: Evaluate ethical perspectives of business actions (RBTL5)

PLO 1.6: Propose initiatives to address social issues (RBTL6)

PLG 2: Functional Knowledge and Application

PLO 2.1: Demonstrate understanding of concepts/theories of management (RBTL2)

PLO 2.2: Utilize domain specific concepts/techniques to address business problems (RBTL3)

PLO 2.3: Examine business decisions with cross functional lens (RBTL4)

PLO 2.4: Compare organizational practices to theoretical frameworks (RBTL5)

PLO 2. 5: Estimate relevance of management theories in business scenarios (RBTL6)

PLG 3: Communication

PLO 3.1: Oral Communication - Summarize key facts with clarity (RBTL2)

PLO 3.2: Oral Communication - Organize content with appropriate structure and style (RBTL3)

PLO 3.3: Oral Communication - Choose appropriate language (verbal and non-verbal) while expressing views (RBTL5)

PLO 3.4: Written Communication - Demonstrate clarity and coherence in writing (RBTL2)

PLO 3.5: Written Communication - Develop documents with appropriate structure and style (RBTL3)

PLG 4: Problem Solving

PLO 4.1: Outline relevant facts in the context (RBTL2)

PLO 4.2: Identify causes of the problem (RBTL3)

PLO 4.3: List relevant assumptions (RBTL4)

PLO 4.4: Choose appropriate framework for analysis (RBTL5)

PLO 4. 5: Propose possible solutions with their implications (RBTL6)

PLG5: Entrepreneurial Mindset

PLO 5.1: Demonstrate an understanding of business environment (RBLT2)

PLO 5.2: Identify business opportunities and challenges (RBTL3)

PLO 5.3: Compare scenarios using relevant variables (RBTL4)

PLO 5.4: Evaluate associated business risks and constraints (RBTL5)

Examination and Assessments

 CIA: Continuous Internal Assessment

*Percentage of weight

MSE: Mid Semester Examination

ESE: End Semester Examination

ASSESSMENT PATTERN FOR SKILL ENHANCEMENT COURSES (SEC):

Semester 1 & 2:

·         6 Modules of 10 marks weight for each.

·         Total marks (60) to be converted to 100.

 Semester 3, 4, 5, & 6:

The Additional English course is offered as a second language course and seeks to introduce the students to the nuances of English literature in its varied forms and genres. The students who choose Additional English are generally proficient in the English language. Hence, instead of focusing on introducing them to language, challenging texts in terms of ideas, form, and technique are chosen. Additional English as a course is designed for students in place of a regional language. Non-Resident Indians (NRIs), foreign nationals and students who have not taken Hindi, Kannada, Tamil or French at the Plus 2 or Class XII levels are eligible to choose Additional English. The course is taught for students from different streams, namely, BA, BSc, BCom, and BBA in the first year and for BA, BSc and BCom (Regular) in the second year.

The first year syllabus is an attempt by the Department of English, Christ University to recognize and bring together the polyphonic Indian and Indian sub-continental voices in English in English translation for the Additional English students of the first year. This effort aims to familiarize the students with regional literatures in translation, Indian Writing in English (IWE) and literatures from Pakistan, Nepal and Srilanka, thereby, enabling the students to learn more about Indian culture and ethos through writings from different regions of the country. We have tried to represent in some way or the other the corners of India and the Indian sub-continent in this microcosmic world of short stories, poems and essays

There is a prescribed text bookfor the first year students, compiled by the Department of English, Christ University and intended for private circulation.

The first semester has a variety of writing from India, Pakistan and Nepal. The various essays, short stories and poems deal with various socio-economic, cultural and political issues that are relevant to modern day India and the Indian sub-continent and will enable students to comprehend issues of identity-politics, caste, religion, class, and gender. All of the selections either in the manner of their writing, the themes they deal with or the ideologies that govern them are contemporary in relevance and sensibility, whether written by contemporary writers or earlier writers. An important addition to this syllabus is the preponderance of North-Eastern writing which was hitherto not well represented. Excerpts from interviews, autobiographical writings, sports and city narratives are added to this section to introduce students to the varied genres of literature.

The objectives of this course are

to expose students to the rich literary and cultural diversity of  Indian literatures

to sensitise students on the social, political, historical and cultural ethos that has shaped the nation- INDIA

to enable to grasp and appreciate the variety and abundance of Indian writing, of which this compilation is just a passing glance

to learn and appreciate India through association of ideas in the texts and the external contexts (BhashaUtsav will be an intrinsic help in this endeavour)

1.      Keki N Daruwala     “Migrations”

2.      Kamala Das            “Forest Fire”

3.      Agha Shahid Ali      “Snow on the Desert”

4.      Eunice D Souza       “Marriages are Made”

1.      Rabindranath Tagore    “Babus of Nayanjore”

2.      Ruskin Bond  “He said it with Arsenic”

3.      Bhisham Sahni       “The Boss Came to Dinner”

4.      N. Kunjamohan Singh    “The Taste of Hilsa”

5.      Mohan Thakuri                “Post Script”

1.      Mahatma Gandhi       “What is True Civilization?” (Excerpts from Hind Swaraj)

2.      Ela Bhatt                    “Organising for Change”

3.      Sitakant Mahapatra     “Beyond the Ego: New Values for a Global Neighborhood

4.      B R Ambedkar             “Waiting for A Visa”

The text book copy "Reading Diversity"

CIA 2: Mid-semester written exam for 50 marks

CIA 3: Collage, tableaus, skits, talk shows, documentaries, Quizzes or any proactive            creative assignments that might help students engage with India as a cultural space. This is to be done keeping in mind the objectives and learning outcomes of the course.

Question Paper Pattern

Mid Semester Exam: 2 hrs

Section A: 4x5= 20

Section B: 2x15=30

Total                  50

End Semester Exam: 2 hrs

Section A: 4 x 5 = 20

Section B: 2 x 15= 30

Total                   50

Introduction to Time management, Benefits of time management, Prioritization of events, preparing schedules, Procrastination, Problems in time management and strategies for effective time management

FINAL SUBMISSION OUT OF 100 (6 CIA * 10 marks, which will be rounded out of 100 marks)

 The dynamic business environment compels managers to perform a challenging role in steering the organizations’ success to new heights. This comprehensive introductory course has been designed to provide valuable insights into the functions of modern-day managers. By tracing the historical evolution of management thought, it explores the basic concepts, principles and theories of management. It orients the learners towards basic understanding of managerial functions like planning, organizing, staffing, motivation, communication, controlling and supervision. By focusing on the contemporary challenges faced by organizations in recent years, it enables the proponents to cater to global needs and gather skills that ensures employability and sustainability in the corporate world.

Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioral Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. 

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy- Forecasting and Decision Making - Nature of decision making - Types of decisions – Decision Making Process – Rational Perspectives and Behavioral Aspects of decision making.

Organizing - Nature and purpose - Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – Conflict between Line and Staff – Overcoming the Line-Staff Conflict. Departmentation - Span of control – Authority, Responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority.

Staffing - Nature and Purpose of staffing – Importance of staffing – Components of Staffing - Manpower planning - Recruitment and Selection - Training and Development - Performance Appraisal.

Directing – Nature of Directing function - Principles – Importance of Effective Direction – Motivating people at work – Early motivational theories, Leadership and change - Effective Communication skills for directing – Barriers of communication

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioral Implications of Control – Techniques of Managerial control - Co-ordination – Need for co-ordination – Types of Co-ordination - Techniques of Coordination - Cooperation. Supervision – Position of a supervisor – Qualities of good – Essential requirements of effective supervision.

Total quality management, Work force diversity, Globalization and innovation, Enterprise mobility, how to manage and control virtual teams, creating an ethical workplace.

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs. 

Course Objectives:

• To provide an understanding of application of various principles and practice of Accounting.
• To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.
• To extend the knowledge of systematic maintenance of books of accounts to real life business.
• To estimate Annual Financial statements of Sole proprietorship form of business.
• To outline the need for Accounting standards and IFRS.

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles.

Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book.

Need for reconciliation and preparation of bank reconciliation statement.

Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification.

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Types of Accounting standards, Need for IFRS, Ind AS and IFRS.

This common core course helps students to think in the economic way of establishing a connection between unlimited wants and limited resources available to an individual, firm and the society.  It deals with the application of economic analysis in formulation of business decisions.  In this context, the course deals with demand, supply, pricing, theory of consumer choice, theories of production and market structures.

Ten Principles of Economics: How People Make Decisions - How people Interact - How the Economy as a Whole Works; Thinking Like an Economist - Role of Observations, Theory and Assumptions in Economics; Role of Economic models - The Circular Flow Diagram - Production Possibility Frontier - Opportunity Cost; Central Problems of an Economy; Microeconomics and Macroeconomics.

Markets and Competition; Demand - Law of Demand, Exceptions to the Law - Market Demand - Changes in Demand; Supply - Law of Supply, Exceptions to the Law - Market Supply - Changes in Supply; Equilibrium – Steps - Changes in Equilibrium.

Elasticity of Demand - Price Elasticity and Its Determinants - Methods of Measurement - Degrees of Price Elasticity - Total Revenue and Price elasticity; Income Elasticity Demand; Cross Elasticity Demand; Elasticity of Supply-Determinants - Measurement and Degrees.

Utility - Characteristics and Types - Cardinal and ordinal Utility analysis – Law of Diminishing Marginal utility; Budget Constraint; Indifference curves - Properties, Consumer’s equilibrium - Price Effect - Income Effect and Substitution Effect.

Consumers, Producers and the Efficiency of the Markets: Consumers surplus (Marshall) - Producer surplus and Market efficiency; Externalities and Market Inefficiency - Negative and Positive.

Production Function; Law of Variable Proportions; Law of returns, Economies of Scale; Iso-quants and Iso-cost lines. Cost Function - Important Cost Concepts; Short Run and Long Run Cost Analysis (traditional theory) - Modern theory of cost; Long Run and short Run Revenue analysis.

Market structure - Perfect Competition - Price and Output Determination - Role of Time Element in Market Price Determination; Monopoly - Price and output determination, Price Discrimination; Monopolistic Competition - Price and Output Determination-Selling Costs - Product Differentiation – Oligopoly - Duopoly Example - Price Determination (Collusive Pricing, Price Leadership).

Salvatore, D. (2011). Managerial Economics in a Global Economy (7^th ed.). Oxford: Oxford University Press.

Sen, Anindy (2006). Microeconomics: Theory and application (2^nd ed.). Oxford: Oxford University Press.

Course description: This course aims at aiding the students in reaching a level of increased competence in business mathematics and expands understanding of the importance of mathematical concepts in business applications. Emphasis is placed upon learning mathematical concepts by examining some basic business problems.

Course objectives: This course will help the learner to

• Understand the theory of matrices and solve problems based on matrices and determinants.
• Interpret concepts of Matrices and Determinants and apply in the applications of business.
• Solve problems on simple interest, compound interest, annuities, sinking funds, etc.,
• Formulate a linear programming problem and solve it graphically and using simplex method.
• Solve problems based on transportation and assignment problems using different methods.
• Inspect concepts of limits and differentiation of various functions and second order differentiation.
• Interpret concepts of limits and differentiation and apply them to solve problems in business.

Matrices and Determinants - addition of matrices – Multiplication of Matrices by a scalar – some special types of matrices – Multiplication of two matrices – Properties of Matrix Multiplication – determinants –Properties of determinants (statement only) - Minors and co-factors – Inverse of a matrix (Simple Problems only) – Gauss Jordan method to find inverse of a matrix.

Applications of Matrices and Determinants – Matrix representation of data – Applications of matrices based on basic operations – Solving system of linear equations – Matrix inverse method – Cramer’s Rule – Gauss Elimination method - Leontief’s input and output model.

Simple interest – Compound interest – Equivalent rate – Effective rate - Depreciation – Accumulated value - Present value – Annuity – Types of Annuity - Sinking Fund.

Definition – Linear Programming Problem – Formulation – Solution by Graphical method – simplex method - minimization and maximization problems.

Nature and scope of transportation and allocation models, different methods for finding initial solution - N-W Corner Rule, Least Cost Method and VAM.  Unbalanced TP, Test for optimality – MODI method, AP a variant of Transportation model, Hungarian method, Restricted Assignment problems.

Limits – Differentiation – Differentiation rules - Methods of differentiation – Differentiation of composite functions – Differentiation of parametric functions - Second order derivative.

Maxima and Minima – Application to commerce and Economics – Revenue Function – Cost function – profit function – Elasticity of demand – Breakeven point.

1. D.C. Sancheti and V.K.Kapoor, Business Mathematics, 11^th ed., Sultan Chand and Sons, 2012.
2. U.K. Srivatsava, G.V.Shenoy and S.C.Sharma, Quantitative Techniques for Managerial Decisions, 3^rd ed., New Age International Publishers, 2012.

1. E. Don and J. J. Lerner, Schaum’s outlines of Basic Business Mathematics, 2^nd ed., McGraw-Hill, 2010.
2. J D Gupta, P K Gupta and M. Mohan, Mathematics for Business and Economics, Tata Mc Graw Hill Publishing Company Limited, 1987.
3. A.H. Mouhammed, Quantitative methods for Business and Economics, 3^rd ed., Routledge, 2015.
4. D. R. Anderson, D. J. Sweeney, T. A. Williams, J. D. Camm, J. J. Cochran, M. J. Fry and J. W. Ohlmann, Quantitative Methods for Business, 12^th ed., South-Western Cengage Learning, 2013. 
5. Margaret L.Lial, Thomas W. Hungerford, John P. Holcomb, Jr, Bernadette Mullins, Mathematics with Applications, seventh edition, Pearson Education, 2015.

Course Description: To introduce and initiate the student into the world of Psychology. It will provide a brief historical sketch of the science of psychology and a glimpse into the methods used in the study of human behavior. 

Course Objectives:

• To provide sufficient knowledge and information about the nature and history of psychology, different fields of psychology, approaches in psychology and multiple perspectives and recent trends in the field.
• To understand the basic principles of psychology and methods of psychology.
• To design fundamental processes underlying human behaviour such as learning, motivation, emotion, personality
• To provide understanding in biological basis of behaviour.
• To explain psychological processes of attention, perception, and forgetting.

Definition and goals of Psychology, Role of a psychologist in society, Modern perspectives-Biological, Psychodynamic, Behaviouristic, Gestalt, Cognitive, Cross cultural, Humanistic and Evolutionary perspective. Methods: Experimental, Observation, Survey Method, Archival method, Interview and case study. 

Sensation: Basic concepts. Sensory adaptation-advantages and disadvantages, Integration of senses. Perception: Understanding perception, Gestalt laws of organization. Illusion, Subliminal perception, Extrasensory perception

Basic processes- Encoding, Storage, Retrieval. Sensory storage -Iconic memory and Echoic memory. STM-Working memory, Serial position curve, Rehearsal, Chunking; LTM-Units of  Memory-Declarative, Procedural, Semantic, Episodic memory. Associative models-Explicit and Implicit memory, Retrieval cues, State dependent and Context dependent memory. Forgetting- Decay, Interference, Amnesia Retrieval problems, Motivated forgetting.

Definition, Approaches – Psychodynamic, Humanistic, Dispositional (Type and Trait) and Social-Cognitive approach, Assessment of Personality – Questionnaire, Rating Scales and Projective tests – Characteristics, Advantages and disadvantages. Body language  

Cognition-definition. Attention: definition, Characteristics, Selective attention, Divided attention. Thinking- Process of thinking, Image and thinking, Language and thought. Types of Thinking- Concept formation, Reasoning, Problem solving, Decision Making, Creative thinking, Meditation: Meaning, Short term and long-term effects of meditation

The course provides an introduction to Indian society with special emphasis on its diversity and pluralistic composition. It studies the social structure and social institutions like family, caste system, and tribes. It also provides an overview of the contemporary social issues in Indian society.

Course Objectives: This course intends to

·         Introduce the students to the pluralistic composition of Indian society

·         Provide an understanding of the social institutions

Address contemporary social issues in Indian society

Understanding Indian society, Unity in Diversity, Pluralism – Language, religion and ethnicity

Marriage and Kinship in India, Functions of Family, Types of Family, Changes in Indian Family System

Concept, Origin & Structure,   Characteristics of Caste System in India, Socio-cultural, economic  dimensions of caste system in India: Jajmani system, Caste and Politics, Changes in Caste system  in India : Caste Vs. Class

Definitions, and features, Categorization, Problems faced by the tribes

Demographic Transition – Aging, Declining Sex Ratio, Human Rights Issues – Violence against Women and Children,             Communal Disharmony, Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

2.                  Shah, A.M. 1982. Essays on Family in India. Orient Longman,  New Delhi:.

3.                  Dube S C, 1995. Indian Society. NBT,  New Delhi

2.                  M.N.Srinivas (Ed.). 1997. Caste: Its Twentieth Century Avtar, Penguin Books India (P) Ltd.

3.                  Verma R.C. 1995.  Indian Tribes through the Ages, Government of India Publication.

4.                  Uberoi, Patricia.2005. Family, Kinship and Marriage in India, OUP. 

Course Description: An interdisciplinary course aimed at introducing the students of management with media skills.  This course introduces the technical skills which is necessary for radio broadcasting and television production. The students can work extensively with video footage, still images and audio assets to create advertisements promos and general video contents.

Course Objectives: This course intends

·         To understanding technical aspects of Audio production and Video Production Techniques

·         To examine theory and practice of audio production and its relationship to other aspects of media production

To demonstrate the industry standard, Audio and Video Editing software. 

Radio programmes- scripting the content, recording it and editing.

Introduction to Radio Broadcasting, Principles of Script Writing, Types of programmes: Production, Talks, Interviews, Discussions, Drama, Features, News, Special Audience Programmes, Sports, Handling of simple equipment for recording sound, Usage and awareness of softwares for audio editing, Techniques in audio editing. 
Practical: Write script for - Talk show, TV News, News feature, Drama

Television production- writing the script, shooting the programmes and editing it.

Introduction to TV as a mass medium, Advantages And Disadvantages of Television, Various Types of Television Programmes, Scripting for TV News, Order of news presentation, sources of news gathering. Usage of simple equipment for video recording, Editing techniques
Practical: News production, Documentary making, Ad making 

Course Description: This course provides overview of human rights law and practice from the micro level to global level. The various nuances of human rights law is discussed and students are given an orientation on the importance of adhering to the fundamental principles while engaging in meaningful business practices.

Course Objectives: This course intends

• To understand the Conceptual, constitutional aspects and the provisions about the National and State Human Rights Commissions.
•  To analyze societal expectations in terms of human rights.
•  To provide an analysis of criminal infractions and resultant rights abuse.
•   To evaluate state action in juxtaposition with human rights.
• To study various international instruments in the field of human rights

Concept of Human Rights, Historical Background, Meaning of human rights, International Human Rights Framework, Indian Constitution and Human Rights, Protection of Human Rights Act – Objectives and framework, National Human Rights commission, State Human Rights Commission

Freedom of speech and expression, Religion, Marriage, Caste System, Environmental Degradation

Crime against women and children, Juvenile reformatory institutions, Terrorized areas, Communal riots, Role of State, Police Atrocity, Role of Judiciary

1.      Sircar, V. K. (2004). Protection of Human Rights in India (1^st edition). Asia Law House.

2.      Schutter, O.D. (2010). International Human Rights Law, Cases, Materials, Commentary (1^st edi).Cambridge University Press

3.      Subramanian, S. ( 1997). Human Rights: International Challenges. 2, Manas Publications

4.      Symonides, J. (2000). Human Rights – Concept & Standards. Ashgate

5.      Patel, B.N. (2007). Comprehensive Guide of Law of Human Rights in Common Wealth Countries (1^st edi).

6.      Naikar,L.D.(2003).The Law Relating to Human Rights: Global, Regional, and National. Puliani and Puliani.

7.      Agarwal, H.O. (2011). International Law & Human Rights (18^th edi).

Course Description: Graphic Designing course will help the students to develop digital entities using graphic design tools. It facilitates in creating designs for digital branding and marketing of services and products. The course will enable students to make a career in the field of Graphics and Animation designing.

Course Objectives: This course intends

•  To equip with practical knowledge and experience of Digital designing for both Print and Web and also to create attractive design entities.
•  To acquiring skillset in Graphic Designing concepts.
• To provide an understanding on the benefits of digital branding and marketing of services and products.

Basic Concepts

Basic Concepts of Designing, Design principles, Basics of design elements, Introduction to Graphics.

Exercise- Design a Business card and Letter head for a given company using Photoshop.

Introduction to Tools, Environment, layout of Photoshop, Design layout setup, color, resolution setting, using basic marquee.

Selection tools Usage of lasso tools, Using brushes, using and filling colors, layers Using text tool, free transform tool.                        

Exercise- Design a Poster for an event using Photoshop.

Modifying Image Size, Resolution, Marquee, Lasso, Magic Wand, Selection Tools, Selecting, Saving, Crop tool, Coping Selection and Image, Grid and Guide Options.

Working with quick masks, Painting (Brush and its effects), Blending Modes, Color palettes, Editing

(Background, Color, Touchup, Cleanup), Gradient tools, layer blending modes, all types of text tools, shape tools.

Exercise- Design a Brochure for a new product using Photoshop.

The layer Palette, Changing and controlling layer order, Editing layers, Adjustment layers, Layer Effects Filters,Actions,Automation, Extract, Filter Gallery,Liquefy, Pattern making, Vanishing point, Built in Bitmap Filters.

Exercise- Design Logo for a Company using Photoshop.

Creating product Packaging designs, CD cover, Book and magazine front cover,Envelope, Visiting card

Exercise- Design a CD Label / cover for a Music company using Photoshop.

Calculating Image size and Resolution, Changing Image Dimensions, Layout Preview, Color Separation, Optimizing Images for Web, File Formats.

Lesa Snider (2013). Photoshop the missing Manual, O’Reilly Media, Inc, 

Course Description: This course is designed with the intention of introducing the students to literature and its influence on their past, present and future life spaces. The modules are designed to cover a wide array of topics ranging from history, politics, social issues, current affairs and so on, with India as the most frequent focal point (across the modules). Consequently, the course helps the students to widen their perspectives and formulate an eclectic approach to understanding the nuances of being in India in the 21^st century.

Course Objectives:

• To introduce the relevance of examining socio-political events of India’s past in comprehendingcontemporary Indian society
• To appreciate the literary value of texts especially in understanding history
• To introduce issues concerning social justice (caste/class/gender) in India

Introduction to the course; Progressive Writers Association and its influence in envisioning India; Role of literature (written as well as Cinema) in Partition - Partition Studies; early writers of modern India; Oral History and Partition; Importance of Oral History in contemporary times.

Understanding nationalism from various standpoints; Brief introduction to Bengali literature (Bankim - Tagore); Brief introduction to Gandhi and Ambedkar; pluralistic nationalism and Akhand Bharat; Brief introduction to discussions and debates on ideas of nationhood - nation, state, nation-state; introduction to bio-pics (films).

From Partition to present - woman’s body always a site for violence; rape as weapon; gender and nationalism; women and children - first casualties of warfare; nuclear war policies in India; understanding politics of warfare in brief; introduction to documentaries.

Post 9/11 world scenario; religion and terrorism; war and terrorism; Brief introduction to India’s responses to terrorism - government and military action to curb terrorism and unrest in conflicted areas within India; war-profiteering and terrorism; introduction to protest literature.

Introduction to history of casteism in India; forms of casteism; government response to casteism and law; reservation and exclusion/inclusion policies in India; caste and commerce; introduction to other marginalised and minority communities in India and their literature.

1.                  Saadat Hasan Manto(1948) Khol Do, The best of Manto: a collection of his short stories. New York, NY: Sterling Publishers.

2.                  Saadat Hasan Manto (1955)Toba Tek Singh, The best of Manto: a collection of his short stories. New York, NY: Sterling Publishers.

3.                  R K Narayan (1956)Another Community, Lawley Road  and Other    Stories. New   Delhi:    Orient    Paperbacks

4.                  Devi, Mahasweta. „Anthology of Five Plays, Mother of 1084‟, Seagull Books Pvt Ltd, Calcutta, 1997.

Book:

5.                  Urvashi Butalia (1998)The Other Side of Silence, Mushiral Hasan (ed.), Inventing Boundaries: Gender, Politics and the Partition of India (Delhi, Oxford, 2000);

6.                  Arundhati Roy(1998) End of Imagination, Haymarket Books, ISBN 9781608466191

7.                  Bama(2012) Karruku, Oxford University Press

Poem:

8.                  Thangjam Ibopishak Singh. (n.d.). I WANT TO BE KILLED BY AN INDIAN BULLET (poem). Retrieved March 3, 2021, from Poetry International website: https://www.poetryinternational.org/pi/poem/6316/auto/0/0/Thangjam-Ibopishak-Singh/I-WANT-TO-BE-KILLED-BY-AN-INDIAN-BULLET/en/tile

Novel:

9.                  Bankim Chattopadhyay (1882)Anadamath, Ramanujan University Press, India

Film:

10.              J Patel (2000) Dr. Babasaheb Ambedkar

Documentary:

11.              C Macrae (Channel 4) (2011) Sri Lanka’s Killing Fields

Open-Letter:

12.              Naomi Shihab Nye (Not dated) To Any Would-be Terrorist

Acts of Parliament:

Scheduled Caste and Scheduled Tribe (Prevention of Atrocities) Act 1989, Parliament of India

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Common errors- subject-verb agreement, punctuation, tense errors 

1. Why We Travel-Pico Iyer

2. What Solo Travel Has Taught Me About the World – and Myself -ShivyaNath- Blogpost

sentence fragments, dangling modifiers, faulty parallelism,

Note taking

1. Thinking Like a Mountain

By Aldo Leopold

2. Short Text: On Cutting a Tree

By Gieve Patel

1. Violence in the name of God is Violence against God

By Rev Dr Tveit

2. Poem: Holy Willie's Prayer

By Robert Burns

Paragraph writing

Newspaper report

1. The Story of B24

By Sir Arthur Conan Doyle

 2. Short Text: Aarushi Murder case 

1.Long text:My Story- Nicole DeFreece

2. short text: Why You Should Never Aim for Six Packs

Essay writing

1.Long Text: Sir Ranjth Singh- Essay by SouravGanguly

2. Short text: Casey at the Bat-  Ernest Lawrence Thayer

Paraphrasing and interpretation skills

Visual Text: Before the Flood

CIA 2=50 

CIA 3= 20 

ESE= 50 marks online and 50 marks written exam

French as a second language in the UG program. The method Génération A1 consists of a student's book and an activity book, both included in the digital manual. It consists of 6 units preceded by an initial section of 'Welcome'. The structure of each unit marks a real learning journey.

Course Objectives

·       To develop linguistic competencies and sharpen oral and written communicative skills

·       To familiarize learners to certain aspects of francophone civilization.

·       To enable learners to engage in simple everyday situations

 Lexicon – Countries and nationalities, domestic animals, days of the week

 Grammar -Subject pronouns, verbs ‘to be’ and ‘to have’, definite and indefinite articles

 Speech acts – Greeting, asking how one is

Lesson 2: Hello, my name is Agnes.

Lexicon – Months of the year, numbers 0-69, the family

Grammar – Formation of the feminine / plural, possessive adjectives

Speech acts -Introducing oneself and others, asking and saying dates

La cigale et la fourmis (The grasshopper and the ant)

Le renard et le corbeau (The fox and the crow)

A French movie

      2.  De Lafontaine, Jean. Les Fables de la Fontaine.

           Paris, 1668

Course Description: 

The detailed text book 'Samakaleen Hindi Kavitha” is a collection of Modern Hindi poems of leading writers of Hindi Poetry edited by Dr.N Mohanan.From the medieval poetry ' Kabir Ke Dohe and Sur ke pad 'is also included.By teaching business correspondence emphasis is being given to functional Hindi too. Hindusthani Music and TranslationPractice also have been included in this semester.

Course Objectives:

Students will be exposed toto read and analyse and appreciate poems by learning poetry. Through translation, students will be able to develop translation skills while translating from other languages and literature.. Business correspondence helps the students to enhance the functional aspects of the language. Students will be exposed to the world of poetry. Through translation, students can understand different languages, literatures and cultures of India

‘Samakaleen Hindi Kavitha’ (Collection of Poems) Ed by Dr N Mohanan, Rajpal and son's, New Delhi

Level of knowledge: Analytical

Gazal Ki Parampara and Pramukh kalakar

                  

Translation-Practice English to Hindi and vise- versa

Level of knowledge:Basic                                           

Vyavasaik Patra Vyavhar (Business letters)                                

1. Mulya Suchi 
2. Adesh
3. Shikayathi
4. Bhugtan

Level of knowledge: Conceptual

Utbhav,Vikas aur paramparaein

Pramukh Sangeethkar-1.Bhimsen Joshi 2.Gulam Ali 3.Pandit Ravishankar 4. Bismillah Khan.

1. Kavya Sankalan - ‘Samakaleen Hindi Kavitha’ (Collection of Poems)Ed. by Dr. N Mohanan.

1. Abhinav Patra-Vyavahar -Dr.Paramanand Gupta

2. Vanijya Hindi By A.R.Narti1.A Hand Book of Translation Studies By Das Bijay Kumar

3. Anuvad Evam Sanchar – Dr Pooranchand Tantan, Rajpal and Son’s, Kashmiri Gate, New Delhi – 110006

4. Anuvad Vignan By Bholanath Tiwari

CIA-2(Mid semester examination)-50 marks

CIA-3(Digital learning-Creating article in Hindi Wikipedia )-20 marks

End sem examination-50 marks