The MA in Media and Communication Studies programme has two specialisations - a. Multimedia Journalism and b. Advertising and Corporate Communications. The programme ensures that the student gains key media skill sets, advanced disciplinary knowledge, and the attitudinal orientation for media practice and media studies. Internships, live projects, field visits, workshops, etc. are there to widen the student's learning.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO2: Demonstrate theoretical and practical knowledge of multimedia technologies

PO3: Critically engage with different media and communication contexts and venture into social spheres

PO4: Exercise a research aptitude and employ research skills in media and communication contexts

PO5: Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes

PO6: Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution

PO7: Ethically reflect and respond according to different professional and socio-political complexities

PO8: Realise, practice and promote eco consciousness

This course has been conceptualized to help students focus on their writing skills by exposing them to different forms of writing in keeping with the varied platforms-- print, broadcast and online media. They will be introduced to different writing styles and understand the mechanics of writing for diferent mass media platforms encompassing different genres, thereby providing students a foundation to build on for advanced courses in future. The ability to analyze complex situations and translate them into clear, concise written segments will benefit them in their media career.

1. Is Writing Important? The Significance of Writing for the Media
2. Understanding News, News Values and Journalistic Writing
3. Lead Writing, Creating Headlines, Cutlines and Photo Captions
4. Writing Hard News Stories & Feature Stories 
5. Writing Editorials 
6. Drafting Press Releases 

1. Writing to Be Heard -Techniques and Conventions
2. Radio Scripting - News Piece, Commercials
3. Writing to Visuals

1. How is Writing for the web different from other forms?
2. The Art of Blogging
3. Web Newswriting
4. 4.Writing for microblogging sites - Twitter and Instagram: Understanding trends, using second-person pronouns, evoking emotional response, brevity, using hashtags and multimedia content

• Sissons, H. (2006). Writing for broadcast. . SAGE Publications Ltd. https://doi.org/10.4135/9781446216828.n5
• Pickering, I. (2018). Writing for news media: The storyteller's craft. Routledge.
• Wheeler, S. (2009). Feature writing for journalists. Routledge.

• Lucas, F. L. (2012). Style: The art of writing well. Harriman House Limited

Sample Assignment:

• Feature Writing

• Blog Post

• Live Tweet 

• In-depth Interview

• Radio Drama Script

*Rubrics for each activity will be provided by the concerned faculty offering the course.

** Keep duplicate copies of all work submitted in this course. Save all returned, graded work until the semester is over.

This paper is a continuation of adult learning process  for theatre - where individuals discover the various aspects involved in putting up a proscenium play based on personal initative. Students get involved in a participatory teaching-learning process related to the identified topic. 

Personal orientation, the theatre experience, understanding, likes, dislikes and and area of specialization to be explored. Watching a play, identification of prepared/new script towards “play specific learning”

Stage positions and group compostions.  Scheduling and  identification of roles and responsibilites for the chosen play. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium.

View-point of script/script-writer/director/team. Summary and graph of the chosen play. Understanding the need and importance of each scene and maintaining of tempo  through all departments.

Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits

Production related areas of exploration

1. Direction
2. Acting
3. Stage Management
4. Lights
5. Sound
6. Props
7. Sets
8. Costumes
9. Marketing
10. Work-in-progress performance

A Phaidon Theatre Manual (Series) – Phaidon Press Ltd, Londo

ESE Evaluation: Proscenium Theatre performance in teams

The Introduction to Media and Communication course enables the student to appreciate the various media for communication and the theories that have evolved over the last century in the domain in order to explain the various phenomena in the communication and media field. The main objective of the course is to provide a theoretical grounding for research in the field of communication and media studies.

To introduce the process, types and forms of communication

To provide an understanding of the models of communication

To give a comprehensive insight into communication and media theories

To enable the application of a theoretical framework for research work

1. Communication and its process

2. Components of communication

3. Barriers to communication

4. Communication patterns- one way and two way, one-to-one, one to many, many to many

5. Types of communication- verbal and oral, written and non-verbal 

6. Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and SocialMedia

1. Linear models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner

2. Interactive models- Westley-McLean, Osgood-Schramm, Newcomb

3. Transactional models-Barnlund

1. Social-Psychological approach

2. Propaganda- powerful Effects theory

3.  Limited Effects theory-two-step flow

4. Audience-centred approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory

1. Marxist approach

2. Gramsci- Hegemony

3. Habermas- Public sphere

4. Barthes- Myths/Semiotics

5. Derrida- Media Temporalities

6. Foucault- Power/Knowledge

7. Hall- Representation

8. Williams- Culture

9. Consumer Society of Baudrillard

10. Chomsky- Media manufactured consent

1. Normative Press theories

2. McLuhan- Medium is the message

3. Network Society of Castells

4. Van Dijk’s Social aspects of new media 

5. Christian Fuchs Critical Social Media Theory

Wood. Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997.

CIA1: Analysis of Daily communication process

CIA2: Analysis of media through communication models

CIA3: Group presentation of Critical media models

CIA4: Research Proposal

The course 'Research Methodology' is to enable the media students to:

Understand some basic concepts of research and its methodologies  

Identify appropriate research topics

Select and define appropriate research problem and parameters

Prepare a project proposal (to undertake a project)

• Human inquiry and scientific inquiry.
• The foundations of social science.
• Social science paradigms - Logic systems.
• The link between theory and research.
• The ethics and politics of social research.

• History of communication research.
• Phases and stages of communication research.
• Basic building blocks in conducting communication research (Identifying research problems, variables, formulating hypotheses, review of literature, writing an abstract).
• Research design.
• Writing a research proposal

• Conceptualisation and operationalisation.
• The logic of sampling.
•  Survey research.
• Experiments.
• Quantitative text analysis.
• The basics of quantitative data analysis.
• Inferential statistics in quantitative data analysis

• Participant observation.
• Qualitative interviewing.
• Social text analysis.
• Qualitative data analysis.

• Software used for writing Bibliography.
• Quantitative and Qualitative Data Analysis.
• How to write reports with our grammatical errors with the help of software.

• Synopsis, Dissertation, Research paper.
• Oral presentation, Poster presentation.

Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications.

VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons.

Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE.

Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub.

Research Methodology A Handbook Revised and Enlarged Edition, R.P. Misra,2016.

Research Methodology : Methods and Techniques,  C.R. Kothari & Gaurav Garg, 3rd edition.

CIA1: Situating a Research Problem

CIA2: Quantitative Research Plan

CIA3: Qualitative Research Plan

CIA4: Research Proposal

• Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design.
• The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work.
• The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development.
• The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form

1. Important Concepts and Definitions 
2. Human understanding art 
3. Introduction to Graphic Design
4. Art and Production 
5. Comparison of Arts 
6. Visual Images 
7. Typography and its applications
8. Indian and Western Understanding of Aesthetics
9. Idea of Beauty in West and East
10. Concept of Rasa (Navarasa)
11. Aesthetic Experience - Aesthetic Attitude - Aesthetic Judgment - 
12. Significance of Aesthetics in day today life Aesthetics in Day today life - 
13. Aesthetics in Media

1. Elements of Design: Points | Lines | Space | Perspective | Atmospheric perspective | movement | Texture | Colour
2. Principles of Design:  Figure/Ground | Balance | Gestalt | Emphasis | Proportion | Rhythm | Unity
3. Designing fundamentals in publications: Layout designs | Design Analysis in Newspaper, Advertisement, Photography and Film -Package Designing

1. What Are Infographics: 

2. The Science of visualization - Why 

3. Infographics Work for business.

4. Visualizing how things work and are connected : Process | Hierarchy | Relationships

5. Visualizing Who, when, And where : Personality | Chronology | Geography

6. Creating infographics: 

1. Infographic prep work - purpose - the Art of observation - 

2. Processing your ideas - recording your thoughts 

3. Info Synthesis

4. Designing your infographics

1. Concept of Visual and Culture
2. Importance of Visual Culture in Media studies
3. Theories in Cultural Studies
4. Visual culture and media - Fine Art – Photography – Film – Television - New Media

1. Introduction to Visual Analysis
2. Modes of Analysis: Form and Content - Content Analysis - Iconography & Iconology - Mythologies - Genre and Type Analysis - Form and Style Analysis - Semiotic Analysis - Semiotics - Structuralism - Deconstructions - Physical Context - Intertextuality - Hermeneutics
3. Visual Analysis and Research
4. Steps in Visual Analysis (Practice): Intuitive response - Cultural Context - Function and purpose - Media - Formal Elements

The ESE will be conducted by the Department and will be evaluated out of 50 marks.

CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marks

Assessment 1: Interview an artist (30 marks)

Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks)

Assessment 3: Presentation on Art Movements based on any online journal (20 marks)

CIA II- Mid-semester exam – 25 marks

CIA III CIA 3- Projects, and Presentations,  - 10 marks

Assessment 1: Newspaper/Magazine/Advertisement analysis (20)

Assessment 2: Shadow Play/… based on a theme -  (25 marks)

Assessment 3: Product Design (25 marks)

This is a foundational course for the students of Mass Communication to understand the geographical, cultural and temporal contexts they would be functioning in. It is an introduction to the complex discourses that exist about the idea of India. 

1.  Introduction: Historical Sociology and the Study of Nation and Nationalism in India by G Aloysius (from Nationalism without a Nation in India)

2. What is Nationalism? by Aurobindo

3. Have You Passed the Nationalism Test? By Shiv Visvanathan (Extract from OPEN, 25 March 2016)

4. Why India Survives by Ramachandra Guha (Epilogue, from India After Gandhi

1. Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots

2. A History of Events by Ramachandra Guha (India After Gandhi)

3. Timeline by Nivedita Menon (Power and Contestation)

4. A Genealogy of the 1990s by Nivedita Menon (Power and Contestation)

1. Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc. 

2. Debating Democracy: Jayaprakash Narayan versus Jawaharlal Nehru By Ramachandra Guha (Democrats and Dissenters)

3. Final Encounter: The Politics of the Assassination of Gandhi by Ashis Nandy (Debating Gandhi)

4. Excerpts from Bunch of Thoughts by Golwalkar

5. Is there an Indian way of thinking? By A K Ramanujan

1. Reflections on the Category of Secularism in India: Gandhi, Ambedkar, and the Ethics of Communal Representation, c. 1931 / Shabnum Tejani 45 (The Crisis of Secularism in India)

2. Will Class Politics Replace Caste Politics in India? By Rahul Verma and Ankita

3. One Hundred years of Tamil Nationalism by A Mangai  (What the Nation Really Needs to Know)

4. Women Feed the World by Vandana Shiva (Who Really Feeds the World)

5. Culture, Voice and Development: A Primer for the Unsuspecting by Ashis Nandy (Bonfire of Creeds)

6. Without Fear or Favour - Ashis Nandy in Conversation with Shuddhabrata Sengupta (SARAI Reader 08 - FEAR

1. Globalism and its Discontents by Joseph Stiglitz

2. Looking Back into the Future: India, South Asia, and the World in 2100 by Ashish Kothari and K J Joy

Component II: Written Test

Mid Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 10 marks.

CIA III: reflective critical essay (Submission) on Unit III or IV

End Sem: Regular exam wherein 5 out of 7 questions need to be answered, with each carrying a maximum of 20 marks.

This course is a 30-hour mandatory ability enhancement course aimed at introducing photographic skills to novices and improving technical knowledge about digital cameras. It addresses the concerns of both amateur and advanced-amateurs.

1. Introduction to SLR cameras, Analog camera and Digital Camera.

2. Exposure triangle: Shutter speed, ISO and Aperture

3. Lenses-Types and usage 

1.Composition-Basic Rules, relationship between photography and other arts

2. Symmetry, Balance, Dynamic perspective, Leading line

3. Color aesthetics, Details of Photo film and difference between color and black and white 

1.Working with natural lights

2. One point, two-point, three point, multiple lights, reflected and incident light, High key and Low key lighting.

● Ultimate Field Guide To Photography, National Geographic Photography Basics 

● Photography : By Warren, Bruce

● Composition: Click all the 8 compositions, draw Rule of Third rule on the pictures.

● White balance exercise-click 12 pictures from 7-7

● News photos review

● Creative/concept photography/Issue based photo essay, Photo story-field study, 360 photography

● Group assignment-Develop a photo-story, theme based, at least 5 pictures

● Photo-essay

The goal of this course is to help the students develop a theoretical understanding of international organizations (IOs) and the global problems they attempt to address. Upon completion of the course, students should be able to articulate the leading explanations within political science for why IOs exist, controversies surrounding IOs in the context of international relations theory, why they are thought to help solve global problems, and the major challenges IOs face in meeting their objectives.

Definition, Characteristics and Classification of international organizations, Theories of International Organizations

Origins of International Institutions; Treaty of Westphalia, Congress of Vienna, League of Nations, Evolution of Bretton wood Institutions.

United Nations, Principle structures of United Nations, Reform of United Nation.

EU, BRICS, SCO, GCC, SAARC ASEAN, BIMSTEC.

Politics of Foreign Aid and Development by International Financial Institutions, WTO: Issues and Reforms.

Issues of Global Governance: Peace and Security, Human Rights, Environment. Role of Non- State Actors. Challenges to global governance- Legitimacy, Accountability, Effectiveness

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3^rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4^th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3^rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4^th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

1.     CIA I – Class Test / Assignment / Presentation – 10%

2.     CIA II – Mid Semester Examination – 25%

3.     CIA III – Research Topic – 10%

4.     Attendance – 05%

5.     End Semester Examination – 50% 

The course provides an overview of the complex interrelation and interdependence between media and democracy. The normative objective of this course is to understand and critically

evaluate whether the existing forms and structures of media, enable, support and promote a democratic society. It also tries to explore whether new forms of media can empower the media's role within democratic societies. The course also provides a deep understanding of the complexities that arise in neoliberal democracies and contemporary media systems.

1. Democratic theory; Democratic Press Theory

2. Media as the fourth estate. Democratic responsibilities of the media.

3. Fundamental rights and media’s role in protecting them.

4. Media as the voice of the voiceless. Media as the watchdog of democracy.

5. Media as the platform for deliberation (Media as Public Sphere).

6. Media worker as the democratic warrior.

1. Contemporary structure of media within capitalism: Advertising funding and its

implications on media’s democratic functions.

2. Big business and government. Media as Big business.

3. Use of SLAPP on media houses and self-censorship.

4. Media concentration, conglomeration, commercialisation and its effect on democracy

1. Media reform and democratic media.

2. Media policy and democratic reform.

3. Alternatives to commercial media models: Case studies of BBC, NPR, Aljazeera,

PARI, NewsClick.

4. Critical analysis of Doordarshan and Rajya Sabha TV as PSM.

5. Emergence of digital news platforms and their role in democratic communication

[The Wire, Quint, NewsLaundry, The News Minute, Scroll].

6. Citizen Journalism

7. Representation of Caste and minorities in the media.

8. Media trials and the creation of the common enemy.

1. Social media as the new public sphere.

2. Social media and democratic elections in the current era ( Case studies of 2016 US

elections and 2019 Indian elections).

3. Alternative media spaces: Exploring community radio, Dalit Camera, Video

Volunteers and Alt News.

4. Critical examination of alternative models of media.

5. Public participation, civic engagement and Media

● Chattarji, S., & Ninan, S. (Eds.). (2013). The hoot reader: media practice in

twenty-first century India. New Delhi: Oxford.

● Ghosh, S., & Thakurta, P. G. (2016). Sue the Messenger: How Legal Harassment by

Corporates is Shackling Reportage and Undermining Democracy in India. Paranjoy

Guha Thakurta.

● Hardy, J. (2014). Critical political economy of the media: An introduction. Routledge.

● Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy

of the mass media. Random House.

● McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in

dubious times. New Press.

● Thomas, P. N. (2010). Political Economy of Communications in India: The Good, the

Bad and the Ugly (1st ed.).New Delhi, India: Sage Publication.

Watch, 10, 43-54.

● Curran, J. (1991). Rethinking the media as a public sphere. Communication and

citizenship, 27-57.

● Khan, U. (2015). Indian media: Crisis in the fourth estate. Kennedy School Review,

15, 70

● Rao, S. , Mudgal, V. (2015). Introduction: Democracy, Journalism and Civic Society

in India. Journalism Studies. 16(5), 615-623.

● Saeed, S. (2015). Phantom journalism governing India's proxy media owners.

Journalism

● Studies , 16(5), 663-679.

● Thussu, D. K. (2007). TheMurdochization'of news? The case of Star TV in India.

Media, Culture & Society, 29(4), 593-611.

● Varshney, A. (2000). Is India becoming more democratic?. The Journal of Asian

Studies, 59(1), 3-25.

● Udupa, S. (2012). Desire and democratic visibility: news media’s twin avatar in urban

India. Media, Culture & Society, 34(7), 880-897.

CIA1: Local community journalism

CIA2: Assignment in association with Online media

CIA3: Democracy seminar

CIA4: Analytical White paper

• Development communication refers to the use of communication to facilitate social development. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. The course introduces students to the role of information, communication and the media in development and social change. To put development into context, the course looks at development theories and how these have influenced the different development communication approaches used at the various times. 

• Through this course Students will explore: The concept of participatory communication; global debates about development; the digital divide; development policy frameworks at the global, regional and national levels. Communication of issues pertinent to sustainable development will be addressed including environment, population, gender, poverty and conflict management.

1. The meaning and definition of development

2. Brief history: Colonization, Industrial revolution, First world, second world, and Third world

3. Western and Indian models of development: Marshall plan, Rostow-Stages of Economic growth, McClelland-Human Motivation theory, Hagen-Theory of social change, Karl Deutsch-political theory of development, Gandhian economics, and socialistic approach of Nehru

4. Psychological and social theories on human needs Maslow’s social hierarchy, Social conflict theory, Social exchange theory, and social constructionism

5. The concept of sustainable development-UNDP’s Sustainable Development Goals and UN’s continuous efforts

1. A brief  history of development communication, Daniel Learner’s Passing of traditional society 

2. The value-added of development communication in programs and projects

3. National development goals and key issues about (development) communication in the Indian context

4. Understanding the scope and uses of development communication - Diffusion /Extension approach, mass media approaches Development support communication approach, Integrated approach, localized approach 

5. Indian media in Dev. comm-Efforts of AIR, DD, and other media platforms. Kheda, SITE program

1. Participatory communication approaches-Case study of micro-financing and self-help groups

2. The trickle down effect, citizen empowerment frameworks-RTI

3. Technology aided communication models-e-governance

4. Alternative approaches 

5. Principles and methodology fundamentals of the four-phase framework - Communication-based assessment 

6. Communication strategy design - Implementing the communication program - Communication for monitoring and evaluation

1. Community media

2. Folk media, Street theatre, Print, Radio, TV, Outdoor media, and New media

3. Social Entrepreneurship

1. Case Studies

4. PARI, Deccan Development Society, Raagi Kana

1. Mathur, Kanwar B. (1994): Communication for Development and Social Change  New Delhi, Allied Publications

2. Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practice for empowerment and social justice, New Delhi:Sage,

3.  Narula, Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand

1. Gauba O.P (2014): An Introduction to Political Theory (7th Edition), India,     Macmillam Publishers

2. Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World Bank

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE – 100 Marks

The course aimed at developing descriptive and statistical skills necessary for quantitative research approaches. It includes fundamental concepts and tests essential for quantitative research methods.

1. Methods-Survey, Descriptive, Analytical, Cross-sectional, Longitudinal, Experimental, Content analysis, Sentimental analysis.

2. Sampling techniques - Probability and Non-probability, Sampling error;

3. Construction of tool, validity and reliability, Usage of existing inventories.

1. Measures of central tendency (mean, mode, and median), measures of dispersion

(standard deviation), Level of Measurements, Nominal, Ordinal, Ratio, and Interval.

2. Parametric and Non-parametric tests - correlation tests and chi-square, Reliability, and

Validity.

3. Data processing, Analysis, Presentation, and interpretation of data,

4. Use of graphics in data presentation.

Riazi, A. M. (2016). The Routledge Encyclopedia of research methods in applied linguistics: Quantitative, qualitative, and mixed-methods research. London:

Routledge.

Mass Media Research-An Introduction, Roger D. Wimmer and Joseph R. Dominick, 2015, Thomson and Wordsworth

This course is a continuation of Research Methodology, focusing on introducing to students a

variety of Qualitative research methods. The Course focuses both on gathering and analyzing

qualitative empirical material. The focus will be on methods commonly used in media and

communication research: Interviewing, Focus groups, and Text & discourse analysis. It will

further involve brief discussions about ethnographic methods and mixed methods.

1. Developing & Designing qualitative research projects

2. Science & Qualitative research.

3. Case Selection & Gathering empirical material.

4. Ethics in Qualitative research

1. Introduction to qualitative interviews.

2. Creating an Interview guide & Interview Schedule

3. Setting up interviews: Sample & Space

4. Analyzing interview data

5. Ethics of Interviewing

1. Introduction to Focus groups

2. Creating a Focus Group Schedule & plan

3. How to form groups? Samples & Space

4. Moderating and Observing

5. Analysis of Focus groups

1. Difference between textual & discourse analysis

2. Text as data

3. Doing Textual analysis

4. Conducting discourse analysis

1. Ethnography

2. A case for Grounded Theory

3. Tech for Qualitative research: NVivo

4. Mixed Methods

interview studies. Simon and Schuster.

● Brennen, B. S. (2017). Qualitative research methods for media studies. Taylor &

Francis

● Emerson, R. M., Fretz, R. I., & Shaw, L. L. (2011). Writing ethnographic fieldnotes.

University of Chicago Press.

CIA1: Interview Schedule & Interview Transcript

CIA2: Conducting Focus Group.

CIA3: Text Analysis

CIA4: Qualitative Research proposal.

Course Description: This course gives an introduction to the field of digital humanities and cyber culture. Learners of this course are to explore the use of digital resources and their application in the domain of humanities and the ways in which digital technologies have transformed the way we experience our social lives and have shaped the ways in which we connect (and disconnect) with each other and wider society.

Course Objectives: This course explores a range of contemporary scholarship oriented to the study of digital humanities and cyber culture:

• To make the students to understand the ways in which our social spaces, relationships and activities are mediated by and through digital technologies. 
• To enable students to develop an understanding of digital humanities and cyber culture and their implications. 
• To develop analytical and methodological skills to the study of different cases in the areas of digital humanities and cyber culture.
• To instil research interest among students in the domains of digital humanities and cyber culture.

• Concept, nature and scope of Digital Humanities (DH)
• Concepts- digitization, text mining, data analysis & visualization, digital media, digital ethnography
• Concepts- cyberspace, online community, online identity, internet society, cyber culture, Internet of things
• Use of digital platforms for creative work, scholarly publication, and pedagogy

• Social Network Sites: Definition, History, Scholarship and language
• Social media platforms: Facebook, Twitter and Instagram
• Participatory culture (UGC): YouTube, Wikipedia and Crowdsourcing
• Net neutrality and corporatisation of social media platforms

• Memes, Trolls, Hacking and Activism (FB/Twitter revolutions)
• Cyber bullying,  piracy and online laws
• Digital money: Paytm, BHIMA, BitCoin, Cryptocurrency
• Internet surveillance: Julian Assange, Edward Snowden and Cambridge Analytics

Briggs, A., & Burke, P. (2009). A social history of the media: From Gutenberg to the Internet. Polity.

Ricardo, F. J. (Ed.). (2009). Cyberculture and new media (Vol. 56). Rodopi.

Documentaries:

The Great Hack

Edward Snoden

How Facebook changed the world? The Arab Spring

Beckett, C. (2011). SuperMedia: Saving journalism so it can save the world. John Wiley & Sons.

Castells, M. (2009). Communication power: Oxford University Press. Inc. NewYork, USA ISBN, 199567042, 9780199567041.

Elea, I., & Mikos, L. (2017). Young & creative: Digital technologies empowering children in everyday life. Nordicom, University of Gothenburg.

Jenkins, H. (2008). Convergence Culture: where old and new media collide.

Karapanagiotis, N. (2013). Cyber Forms," Worshipable Forms": Hindu Devotional Viewpoints on the Ontology of Cyber-Gods and-Goddesses. International Journal of Hindu Studies, 17(1), 57-82.

Mayo, S. (2008). The prelude to the millennium: the backstory of digital aesthetics. The Journal of Aesthetic Education, 42(1), 100-113.

Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Polity.

Jajodia Nirmalendu,Krishnaswamy Arvind (2017). A Cashless Society, Cyber Security and the Aam Aadmi. EPW

Thorat Shiva (2016). Morality, Illegality and Crime in Download Culture  Sarai Reader

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. 

Sample Assignments

Analyze a case study and present a report-500 words. 15 marks

Social Media Campaign idea & plan for a social cause-500 words. 15 marks

Portfolio submission based on classroom assignments on critical reflections on digital humanities. 50 marks

Understand, analyze and disseminate digital literacy through stories. Cyber story (Easy)/ expert interview (Medium) and booklet submission (Complex) 

*Rubrics for each activity will be provided by the concerned faculty offering the course.

** Keep duplicate copies of all work submitted in this course. Save all returned, graded work until the semester is over.

This course aims to introduce the students to some of the formal elements of analysing cinema. The course aims to increase the “visual” literacy and ensure a more well-developed technical and critical vocabulary with which one could talk and write about films and other visual media. We will watch and analyze scenes, some shots, and three feature-length films drawn from both Indian and world cinemas. The main focus will be on the formal elements of film and their relationship with film content. We will also spend time touching on major trends, issues, figures, and works in film history. Overall, this course will help students to think, talk and write more effectively about viewing and make them more confident and knowledgeable about the moving image in all its forms and media.

1. Rajadhyaksha, A. (2007). The ‘Bollywoodization’ of the Indian cinema. The Inter-Asia Cultural Studies Reader, 449-466. 

2. Booth, G. D. (2011). Preliminary thoughts on Hindi popular music and film production: India's ‘culture industry (ies)’, 1970–2000. South Asian Popular Culture,9(02), 215-221. 

3. Jain, P., & Sarkar, B. (2010). Mourning the Nation: Indian Cinema in the Wake ofPartition. The Journal of Asian Studies, 69(2), 641. 

4. Chatterjee, P. (2013, December 27). Cinema pulse. Retrieved from Frontline

Rizzo, T. (2012). Deleuze and film: A feminist introduction.ProQuest Ebook Central https://search.proquest.com 

● S.J. (1990). Introduction: Psychoanalysis and Cinema. Film Criticism, 14(3), 1-2.

● Devaleena Das (2020) Body, Boundaries and Sindoor Feminism in India, South Asia:Journal of South Asian Studies, DOI: 10.1080/00856401.2020.1816018

● Ashvin Devasundaram (2021) Tracing Bergman in Contemporary Indian Cinema:Philosophical Cross-Connections in Through a Glass Darkly, Ship of Theseus andDear Molly, Popular Communication, DOI: 10.1080/15405702.2020.1868046

● Shazia Rahman (2011) Land, Water, and Food: Eco-cosmopolitan Feminist Praxis inSabiha Sumar's Khamosh Pani, Environmental Communication, 5:2, 187-201, DOI:10.1080/17524032.2011.562521 

● HELEN TAYLOR ROBINSON MSc (2007) The Ego, the Eye, and the CameraLens—A Psychoanalytic Reading of Traumatic Loss and Mourning in KrzysztofKieslowski's Three Colours Blue (1993), Psychoanalytic Inquiry, 27:4, 510-524, DOI:10.1080/07351690701484683 

● Virdi, J. (2003). The cinematic imagiNation [sic]: Indian popular films as social history. Rutgers University Press. 

● Sarkar, B. (2009). Mourning the nation: Indian cinema in the wake of Partition. Duke University Press. 

● Chatterjee, P. (2013, December 27). Cinema pulse. Retrieved from Frontline: https://frontline.thehindu.com/books/cinema-pulse/article5443958.ece

● Rizzo, T. (2012). Deleuze and film : A feminist introduction. ProQuest Ebook Central https://search.proquest.com - 

https://search.proquest.com/legacydocview/EBC/1751443/bookReader?accountid=38 885&ppg=10 

● Mulvey, L. (1981). AFTERTHOUGHTS ON 'VISUAL PLEASURE AND NARRATIVE CINEMA' INSPIRED BY 'DUEL IN THE SUN' (KING VIDOR, 1946). Framework: The Journal of Cinema and Media, (15/17), 12-15. Retrieved February 20, 2021, from http://www.jstor.org/stable/44111815 

● S.J. (1990). Introduction: Psychoanalysis and Cinema. Film Criticism, 14(3), 1-2. Retrieved February 20, 2021, from http://www.jstor.org/stable/44075856

● https://frontline.thehindu.com/books/cinema-pulse/article5443958.ece

● Ashvin Devasundaram (2021) Tracing Bergman in Contemporary Indian Cinema: Philosophical Cross-Connections in Through a Glass Darkly, Ship of Theseus and Dear Molly, Popular Communication, DOI: 10.1080/15405702.2020.1868046

https://lavasalibrary.remotexs.in/scholarly-journals/century-cinema-literature-film-hist ory-survey/docview/219791189/se-2?accountid=38885 

● Fell, J. (1983). Christian metz and the reality of film. Film Quarterly (ARCHIVE), 37(1), 52-52,1. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/christian-metz-reality-film/docvie w/845266320/se-2?accountid=38885 

● A century of cinema literature: The film history survey. (1998). Film History, 10(4), 429-447. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/century-cinema-literature-film-hist ory-survey/docview/219791189/se-2?accountid=38885 

Page | 43 / 116

● Chakravarty, S. (2007). Teaching indian cinema. Cinema Journal, 47(1), 105-108,115. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/teaching-indian-cinema/docview/2 22247797/se-2?accountid=38885 

● Chidananda, D. G. (1980). New directions in indian cinema. Film Quarterly (ARCHIVE), 34(1), 32-42. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/new-directions-indian-cinema/doc view/223107548/se-2?accountid=38885 

● Chute, D. (2006). The kapoors: The first family of indian cinema. Film Comment, 42(6), 79. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/kapoors-first-family-indian-cinem a/docview/210254593/se-2?accountid=38885 

● Fell, J. (1983). Christian metz and the reality of film. Film Quarterly (ARCHIVE), 37(1), 52-52,1. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/christian-metz-reality-film/docvie w/845266320/se-2?accountid=38885 

● Gust, S. J. (2000). Encyclopedia of indian cinema. Reference & User Services Quarterly, 39(3), 297. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/encyclopedia-indian-cinema/docvi ew/217939959/se-2?accountid=38885 

● Herman, v. O. (2002). Making meaning of indian cinema. The Journal of Asian Studies, 61(2), 766-767. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/making-meaning-indian-cinema/d ocview/230425364/se-2?accountid=38885 

● Iadevito, P. (2014). Theories of gender and cinema. A contribution to the representation studies. Universitas Humanística, 78(78) Retrieved from https://lavasalibrary.remotexs.in/scholarly-journals/theories-gender-cinema-contributi on/docview/1771619066/se-2?accountid=38885 

● Waugh, T. (1999). CINEMAS, NATIONS, MASCULINITIES: The martin walsh memorial lecture (1998)1. Canadian Journal of Film Studies (ARCHIVE), 8(1), 8-44. Retrieved from 

https://lavasalibrary.remotexs.in/scholarly-journals/cinemas-nations-masculinities-mar tin-walsh/docview/222698229/se-2?accountid=38885 

● Sample Assignment: 

● Poster Presentation on history of film 

● Film Review 

● Film Analysis 

*Rubrics for each activity will be provided by the concerned faculty offering the course.

This course introduces the student to the essential communication and leadership skills of public speaking.  The course includes techniques to lessen speaker anxiety, use of visual aids, listening skills and effective body language to enhance presentations. Practical speaking assignments will be provided to train the students to influence, impact, entertain and persuade people with regular individual and peer feedback to improve their technique and style in speech communication.

Why Public Speaking Matters Today

Managing Speech Anxiety - Fighting stage fright

Speaking with Confidence

The importance of listening

Understanding Oneself

Differentiating between Speeches

Understanding and Owning the Speaking Environment

Audience Analysis

Finding a Purpose and Selecting a Topic

Preparing, Outlining and Researching your speech

Adding supporting ideas and building arguments

The body , introduction and conclusion.

Connecting with the audience

The importance of language

Methods in Delivering the Speech - Tone, Voice, pitch, modulation, body language and gestures

Developing and Selecting Style

Designing and Using Presentation aids

Speaking to inform and entertain

Persuasive speaking.

Ethical Public Speaking

Connecting Public Speaking with Storytelling

Group Discussion Techniques

Managing time and adapting to situations

Seeking Feedback

• Grice, G. L., Skinner, J. F., & Mansson, D. H. (2016). Mastering public speaking (Ninth edition.). New York: Pearson.

• Beebe, S. A., & Beebe, S. (2007). Public Speaking: Handbook (2nd ed.). New York: Allyn And Bacon.

• Gallo, C. (2014). Talk like TED: The 9 public speaking secrets of the world's top minds (First edition : March 2014.). New Delhi: Macmillan.

This is a practical paper offered as an elective. 

Technical writing involves translating technical information into readable and accessible writing, usable by a wide audience.

• This course enables students to communicate information about a product or concept for a specific audience and a specific purpose. 
• The objective is to train students to convey the information clearly and concisely and in a language that is understandable by the audience.

1. What is Technical Writing? Definition and explanation
2. Relevance & importance of Technical Writing
3. Role of a Technical writer
4. Principles of Technical Writing; Technical Writing structure & style
5. Whom to write-Knowing your audience-approaches to word choice, tone, and formatting

1. Communication for internal & external reasons-professional correspondence such as emails, memos & letters
2. Resumes, reports, proposals, technical descriptions, technical definitions
3. Technical manuals, and proposals.
4. Instructional content-what goes into a video, podcast, printed pamphlets/brochures
5. Technical writing methods-Agile & Waterfall

1. Description & explanation of product/concept
2. Including visuals/photographs, infographics, audio/visual content/videos
3. Editing to suit the platform-hard-copy, multimedia, wiki, blogs, on-line, electronic documents (pdf)
4. Editing for clarity & simplicity- English Grammar, Punctuation and Mechanics
5. MS Style Guides & Proofreading

1. Microsoft Word, PowerPoint
2. Adobe Photoshop
3. Adobe Illustrator
4. Powtoon
5. Prezi
6. Notepad++
7. WordPress
8. Windows Snipping Tool
9. Windows Movie Maker
10. Google Docs

Sample Assignments

1. Introductory Emails, 200 words. Using a standard email format and an effective professional style, send a message to each of these- Professional working within your field, Organization’s HR personnel, Tech support engineer. (25 marks)
2. Technical Description, 700 words. Write a professional memo that provides a clear description using specific technical terms for a process or device. (25 marks)
3. Instructional Podcast, 1000 words per student. Working in groups of three, students will create an instructional guide designed to provide advice or instructions for either the general student body or a specific group of students. (25 marks)
4. Application Packet, 700 words. Produce an application packet with a job description analysis, cover letter, and a resume. (25 marks)

*Rubrics for each activity will be provided by the concerned faculty offering the course.

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. At the end of the first semester, students are required to undertake a writing-specific internship for a month in any media platform. Students will be given a letter from the University so that they can approach media organizations for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the media organisation. 

Students need to pursue a writing-specific internship.

● Joining day report 

● First Weekly journal 

○ Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words) 

○ Part B: Report Format: 

■ Details of organisational structure. (Owner, MD, Heads,.....) 

Page | 58 / 116

■ Details of your responsibility in the organistion/department 

■ Details of your Works and summary of daily programme 

■ Time schedule 

■ Projects that you have completed/ongoing in this week 

■ New learnings from the organisation 

■ How do you compare the classroom learning with industry exposure ■ New and innovative ideas 

■ Relationship with your immediate boss in the organisation 

■ Difficulties/Challenges that you have faced in organisation 

.....to interact with the boss, management, team workers... 

.....to understand the industry working situation, 

.....to keep time travel and food 

■ Team work 

■ Challenges 

■ Plans for the next week 

● Second to the last week journal entry 

○ Task assigned 

○ Analysis and Retrospection

The ability to formulate a question, find the data relevant to your question, analyze those data, and present your findings are skills that you benefit your professional and personal life.

introduction about the research project. Delegation of work. 

Data collection and analysis

Analysis of collected data.

Conclusion and presentation.

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Glendale, CA: Pyrczak Publishing. 170p. ISBN 1884585523 (pbk.) 5th ed.: 183p. ISBN 1884585647

Simon, Julian Lincoln. 2003. Basic research methods in social science: The art of empirical

investigation. New Brunswick, NJ: Transaction Publishers. [Reprint of previous 2nd edition, 1978,

entitled Basic research methods in social sciences: The art of empirical investigation.] 558p. ISBN:

0765805308.

Yates, Simeon J. 2004. Doing social science research. London, UK: Sage Publications: Open

University. 293p. ISBN 0761967974 

Evaluation based on the type of research activity selected.

Rampant exploitation of natural resources, increasing levels of pollution, intensifying human-animal conflicts, climate emergency, etc. have made ecology one of the prime subjects of discussion in recent decades. While engagements with ecology are most often taken up from a life sciences perspective, there is a felt need to approach ecology from a humanities and social sciences perspective. This course addresses that need. After laying the terms and concepts in the field as the foundation, the course progresses to engage with some of the key issues in the domain and ends with some of the media texts on ecology.

1. Glossary: Ecology, Environment, Ecosystem, Biosphere, Biome, Habitat, Niche, Vegetarianism, Anthropocentrism, Speciesism, Conservation, Biocentrism, Gia Theory, Deep Ecology, Bioregionalism, Ecopsychology, Virtual Water

2. The Ecology of Affluence and the Southern Challenge (Excerpts from Environmentalism: A Global History)

This unit is a platform that enables the entrant to pick up key vocabulary, and attain conceptual clarity regarding the discourse of ecology.

1. Four Frames of Relating to Nature: Nature for Itself, Nature despite People, Nature for People, People and Nature 

2. William Cronon's The Trouble with Wilderness; or, Getting Back to the Wrong Nature

3. Changing Natures: A Democratic and Dynamic Approach to Biodiversity Conservation by Kartik Shankar, Meera Anna Oommen and Nitin Rai

4. Excerpts from Nature in the City by Harini Nagendra

This unit presents some of the key discourses on nature that circulate both in the popular and in the theoretical domains.

1. The Food Crises: Hunger via Corporate-Controlled Trade chapter from Making Peace with the Earth by Vandana Shiva

2. Pollution: Addressing Pollution in Urban Rivers: Lessons from the Vrishabhavathy River in Bengaluru by Priyanka Jamwal and Sharachchandra Lele (excerpts from Transcending Boundaries: Reflecting on Twenty years of Action and research at ATREE)

3. Excerpts from the Madhav Gadgil and Kasturirangan Reports

This unit presents some of the prime ecological concerns that haunt our lives and a few contexts that are detrimental in deciding the course of our earth’s ecological well-being.

1. The Great Derangement: Climate Change and the Unthinkable - History (Chapter II)

2. How Much should a Person Consume? (excerpts from How much should a person consume?: Thinking through the environment. )

This unit highlights how our finite world is plundered by indiscriminate looting and infinite demands.

1. A one-day trip to a forest (Excerpts from My Husband and Other Animals to be discussed on the occasion)

2. Visit to ATREE/ Bhoomi College/ Environment specific-NGO/ Ecologically-stressed area in Bangalore 

Field visits are to enable the student to gain an experiential sense of biodiversity, forest life, eco initiatives and ecological stress.

1. Conservation Conversations E3: Science and Conservation

2. Human-Animal Conflict: Gaur in My Garden by Rita Banerjee 

3. The Hunt - BBC Series

4. Mongabay Explores Sumatra: Omens and optimism for orangutans - Podcast

This Unit exhibits how the media could play a proactive role in promoting ecological awareness. 

1. ALTERNATIVE FUTURES: India Unshackled. AUTHORSUPFRONT Publishing, 2018.

2. Students should start following news that is environment-centric. One should also follow websites like conservationindia.org, mongabay.org, etc.

• I CIA: Students need to identify a local ecological crisis, document it and identify means of addressing it. (10 marks)

• II CIA- Mid Sem: Centralised exam (25 marks)

• III CIA - Students need to identify a problem in the domain of ecology and make a research proposal. (10 marks)

• End Sem: Centralised exam (50 marks)

This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals. While discussing the scope of CSR for sustainable development, references will be made to SDG goals.

1.      CSR: Definition, Concepts, Elements of Social Responsibility

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - International Legal Instrument and Guidelines

1.      Normative Theories: Corporate Social Performance Theory, Fiduciary Capitalism Theory, Stakeholder Theory, Corporate Citizenship Theory.

2.      Instrumental Theories and Approaches: Maximisation of shareholder value, strategies for competitive advantage and cause-related marketing.

3.      CSR - critique

1.      CSR and Issues in Economy and Social Development

2.      CSR and Environmental Issues

3.      CSR and  Labour Related Issues

4.      Ethical and Governance Issues related to CSR

5.      Corporate Citizenship and Brand building

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      CSR implementation – Agencies, Models & Best practices

4.      Case Studies (Field Exposure /workshop)

Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online.

Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House.

GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs.

GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs.

Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38)

Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers.

Bob &Hartsuikar. (2007). Theory of CSR:  Its Evolutionary Path and Road Ahead.Oxford :Blackwell.

Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28.

Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge.

Mullerat, R. (2010).  International Corporate Social Responsibility: the role of corporations in the economic order of the 21^st century. Austin: Aspen Publishers

Prasad, K. (2009).  Corporate Governance. New York: Prentice Hall India.

Rodrigues &Branco. (2007). Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility. Electronic Journal of Business Ethics and OrganisationalStudies.12(1).

Steiner, J. F & Steiner, G. A. (2009).Business, Government and Society (12^thed.). New York: McGraw Hill.

Sundar, P. (2013). Business and community: The Story of Corporate Responsibility in India. New York: Sage

CIA 2 -25 Marks Mid Sem Exam

CIA 3 -10 Marks

Attendance - 5 Marks

End Semester Exam 50 Marks

The course media management helps students explore the domain of management. It throws light on the necessity to apply the principles of management in the context of media organizations. The course also discusses the need to be concerned with visison, ethics, cultural diversity and the changing workplace.  

Historical evolution of media
Functions of media
Not-for-profit organisation
Management functions
Organizational structure- types
Print organisation, broadcast organisation, film production
organisation and new media organisation
Moving towards convergence

The dilemma of profit versus ethics
The Times of India/ The Telegraph
Viacom18
Radio City
Dharma Productions
Newsminute/The Wire

Media Management- A casebook approach by Jan leBlanc Wicks
 

Total : 50 marks

The course organisational structure and behavior discusses individual and group processes in organisational settings. It throws light on organisational design, organisational culture and change management among other related concepts. A media professional is expected to know the context in which he/she works so that the goal of the organization is same as that of the professional.