The Centre for Case Research and Development (CCRD) is a pioneering academic initiative dedicated to promoting excellence in case-based teaching, research, and learning. With a vision to be a premier Centre for Case-based teaching and research, empowering faculty to create impactful, real-world learning experiences that bridge theory and practice, CCRD serves as a catalyst for innovative, experiential learning. CCRD is committed to becoming a hub for the research, development, and dissemination of high-quality case studies, rooted in real business scenarios and strategic challenges. Each case is developed through rigorous academic research and deep industry engagement to ensure relevance, accuracy, and pedagogical effectiveness. These cases equip learners with critical thinking, analytical, and decision-making skills essential in today’s complex business environment.

Aligned with its mission to bridge the gap between theory and practice, CCRD empowers educators, researchers, and business leaders through case-based learning tools that drive academic excellence and practical insights. The Centre conducts faculty development programs and workshops to strengthen the application of the case method in teaching. CCRD also plays a vital role in fostering industry-academia collaboration, co-creating cases with organizations to reflect emerging trends and contemporary challenges. Additionally, it supports academic research using case methodology to contribute to management scholarship and practice. By nurturing a vibrant ecosystem of learning and innovation, the Centre continues to advance its mission of making education more applied, insightful, and impactful for future leaders and decision-makers.