Department of BUSINESS AND MANAGEMENT

Syllabus for
Master of Business Administration
Academic Year  (2021)

 
1 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 BUSINESS AND CURRENT AFFAIRS - 3 2 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS - 3 3 100
MBA132 MANAGERIAL ECONOMICS - 3 3 100
MBA133 PRINCIPLES OF MANAGEMENT - 3 3 100
MBA134 DATA ANALYSIS FOR MANAGERS - 3 3 50
MBA135 ORGANIZATIONAL BEHAVIOUR - 3 3 100
MBA181 ORGANIZATION STRUCTURE TRAINING - 2 2 100
MBAB136 MANAGING IT,DATA AND BUSINESS SYSTEMS - 3 3 100
2 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 BUSINESS DOMAIN KNOWLEDGE - 3 2 100
MBA231 MARKETING MANAGEMENT - 3 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES - 3 3 100
MBA233 RESEARCH METHODOLOGY - 3 3 100
MBA234 FINANCIAL MANAGEMENT - 3 3 100
MBA235 OPERATIONS MANAGEMENT - 3 3 100
MBA237 ERP AND E-BUSINESS - 3 3 100
MBA281 SOCIAL CONCERN PROJECT - 1 1 50
MBAB236 FUNDAMENTALS OF BUSINESS ANALYTICS - 3 3 100
3 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA311 FUNCTIONAL DOMAIN KNOWLEDGE - 3 2 100
MBA331 MANAGEMENT SCIENCE - 3 3 100
MBA341B BUSINESS DATA MANAGEMENT - 3 3 100
MBA341F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - 3 3 100
MBA341H INDUSTRIAL RELATIONS - 30 3 100
MBA341I INTERNATIONAL MARKETING - 3 3 100
MBA341L QUALITY MANAGEMENT SYSTEMS AND PRODUCT DESIGN AND DEVELOPMENT - 3 3 100
MBA341M SALES MANAGEMENT AND NEGOTIATION SKILLS - 3 3 100
MBA342B PROGRAMMING WITH PYTHON - 3 3 100
MBA342F MANAGEMENT OF BANKS - 3 3 100
MBA342H TALENT MANAGEMENT - 3 3 100
MBA342I GLOBAL HUMAN RESOURCE MANAGEMENT - 3 3 100
MBA342L BUSINESS ANALYSIS AND PROCESS MODELING - 3 3 100
MBA342M MARKETING RESEARCH AND ANALYTICS - 3 3 100
MBA343B STATISTICAL MODELING USING R - 3 3 100
MBA343F FINANCIAL REPORTING AND ANALYSIS - 3 3 100
MBA343H LEARNING AND DEVELOPMENT - 3 3 50
MBA343I GLOBAL BUSINESS ENVIRONMENT - 3 3 100
MBA343L LEAN OPERATIONS MANAGEMENT - 3 3 100
MBA343M BUSINESS TO BUSINESS - 3 3 100
MBA361E MACRO ECONOMICS - 3 3 100
MBA361H DIVERSITY AND INCLUSION - 3 3 100
MBA361M DIGITAL MARKETING - 3 3 100
MBA361S LEADERSHIP - 3 3 100
MBA362B ARTIFICIAL INTELLIGENCE FOR MANAGERS - 3 3 100
MBA362F MANAGEMENT OF FINANCIAL SERVICES - 3 3 100
MBA362L ENTERPRISE RESOURCE PLANNING - 3 3 100
4 Semester - 2020 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA411 RESEARCH COMPETENCY - 3 3 100
MBA431 STRATEGIC MANAGEMENT - 3 3 100
MBA441B DATA EXPLORATION AND APPLICATION USING PYTHON - 3 3 100
MBA441F FINANCIAL ECONOMETRIC ANALYSIS - 3 3 100
MBA441H COMPENSATION MANAGEMENT - 3 3 100
MBA441I INTERNATIONAL TRADE - 3 3 100
MBA441L BUSINESS INTELLIGENCE AND ANALYTICS - 3 3 100
MBA441M DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT - 3 3 100
MBA442B MACHINE LEARNING ALGORITHMS-I - 3 3 100
MBA442F BUSINESS VALUATION - 3 3 100
MBA442H HUMAN RESOURCE METRICS AND ANALYTICS - 3 3 100
MBA442I CROSS CULTURAL AND DIVERSITY MANAGEMENT - 3 3 100
MBA442L SUPPLY CHAIN AND LOGISTICS MANAGEMENT - 3 3 100
MBA442M CONSUMER BEHAVIOUR - 3 3 100
MBA443B BUSINESS INTELLIGENCE AND DATA VISUALIZATION - 3 3 100
MBA443F DERIVATIVES - 3 3 100
MBA443H LABOUR LAW - 3 3 100
MBA443I GLOBAL CONSUMER BUYING BEHAVIOR AND NEUROMARKETING - 3 3 100
MBA443L OPERATIONS PLANNING AND CONTROL - 3 3 100
MBA443M MARKETING METRICS - 3 3 100
MBA444F COST ANALYSIS AND MANAGEMENT CONTROL SYSTEM - 3 3 100
MBA444L IT SERVICES MANAGEMENT - 3 3 100
MBA461F INTERNATIONAL FINANCIAL MANAGEMENT - 3 3 100
MBA461L DIGITAL TRANSFORMATION TECHNOLOGIES - 3 3 100
MBA461S BUSINESS ANALYSIS - 3 3 100
MBA462B MANAGERIAL APPLICATIONS OF ANALYTICS - 3 3 100
MBA462H MANAGING CONFLICTS AND NEGOTIATIONS - 3 3 100
MBA462M FUNDAMENTALS OF SERVICE MANAGEMENT - 3 3 100
MBA481 SUMMER INTERNSHIP PROJECT - 4 4 100
5 Semester - 2020 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA511 CAMPUS TO CORPORATE - 1 1 100
MBA531 ENTREPRENEURSHIP - 3 3 100
MBA541B BIG DATA ANALYTICS - 3 3 100
MBA541F STRATEGIC FINANCIAL MANAGEMENT - 3 3 100
MBA541H ORGANIZATIONAL CHANGE AND DEVELOPMENT - 3 3 100
MBA541I EXPORT IMPORT MANAGEMENT - 3 3 100
MBA541L WORLD CLASS MANUFACTURING - 3 3 100
MBA541M RETAILING MANAGEMENT - 3 3 100
MBA542B MACHINE LEARNING ALGORITHMS-II - 3 3 100
MBA542F FINANCIAL RISK MANAGEMENT - 3 3 100
MBA542H INTERNATIONAL HUMAN RESOURCES MANAGEMENT - 3 3 100
MBA542I INTERNATIONAL SUPPLY CHAIN MANAGEMENT - 3 3 100
MBA542L AGILE MANAGEMENT OF SOFTWARE PROJECTS - 3 3 100
MBA542M STRATEGIC MARKETING MANAGEMENT - 3 3 100
MBA543B DEEP LEARNING - 3 3 100
MBA543F FIXED INCOME SECURITIES - 3 3 100
MBA543H AGILE HR - 3 3 100
MBA543I MARKETING ANALYTICS - 3 3 100
MBA543L INTERNATIONAL LOGISTICS - 3 3 100
MBA543M ADVERTISING AND PUBLIC RELATIONS - 3 3 100
MBA544B TEXT AND SOCIAL MEDIA ANALYTICS - 3 3 100
MBA544F ANALYTICS FOR FINANCE - 3 3 100
MBA544L SERVICE OPERATIONS MANAGEMENT - 3 3 100
MBA545F DIGITAL TECHNOLOGY IN FINANCE - 3 3 100
MBA545L SUPPLY CHAIN DESIGN AND MODELLING - 3 3 100
MBA546L MANAGING AUDIT OF INFORMATION SYSTEMS, RISKS AND CONTROLS - 3 3 100
MBA561B BUSINESS PROBLEM FRAMING - 3 3 100
MBA561E ADVANCED DATA ANALYSIS FOR MANAGERS - 3 3 100
MBA561L PROJECT MANAGEMENT - 3 3 100
MBA561S INTERNATIONAL BUSINESS - 3 3 100
MBA562F SUSTAINABLE FINANCE AND INVESTMENTS - 3 3 100
MBA562H NEUROSCIENCE FOR MANAGERS - 3 3 100
MBA562M STRATEGIC BRAND MANAGEMENT - 3 3 100
MBA581 MASTER THESIS - 3 3 100
MBA582 INDUSTRY PRACTICUM - 3 3 100
MBA583 CAPSTONE PROJECT - 3 3 100
6 Semester - 2020 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA631 BUSINESS SUSTAINABILITY, GOVERNANCE AND ETHICS - 3 3 100
MBA641B CLOUD COMPUTING AND INTERNET OF THINGS - 3 3 100
MBA641F FINANCIAL ENGINEERING - 3 3 100
MBA641H TECHNOLOGY FOR HR - 3 3 100
MBA641I INTERNATIONAL LOGISTICS - 3 3 100
MBA641L IT LEADERSHIP AND GOVERNANCE - 3 3 100
MBA641M NEURO MARKETING - 3 3 100
MBA642F MERGERS, ACQUISITIONS AND RESTRUCTURING - 3 3 100
MBA642I INTERNATIONAL TRADE LAW - 3 3 100
MBA642L ENTERPRISE ASSET MANAGEMENT - 3 3 100
MBA642M RURAL MARKETING - 3 3 100
MBA643F BEHAVIOURAL FINANCE - 3 3 100
MBA643L SUSTAINABLE OPERATIONS - 3 3 100
MBA661F PERSONAL FINANCIAL PLANNING - 3 3 100
MBA661H WELL BEING AT WORK - 3 3 100
MBA661S INNOVATION AND DESIGN THINKING - 3 3 100
MBA662L E-BUSINESS - 3 3 100
MBA662M DESIGNING FOR NEW PRODUCTS AND EXPERIENCES - 3 3 100
MBA662S BUSINESS LAW - 3 3 100
MBA681 MASTER THESIS - 3 3 100
MBA682 INDUSTRY PRACTICUM - 3 3 100
MBA683 CAPSTONE PROJECT - 3 3 100
      

          

    

Department Overview:

School of Business and Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The MBA Programme functions from all the five campuses of CHRIST (Deemed to be University). The School of Business and Management has well qualified faculty with most having relevant industrial experience. Well stocked libraries, state-of-the-art laboratories and a repository of learning tools provide for a varied and experiential learning environment. The School of Business and Management also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The School offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National and international level conferences for faculties and students, national case study conference, business festivals for students conducted every year are among the highly reputed academic events in the country.

Mission Statement:

To develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Introduction to Program:

The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of three credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and University of Applied Sciences (FHWS), Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree.

Program Objective:

The management training programme focuses on the development of the whole person equipped with the following skills and attitudes to meet the needs of the changing and challenging global business scenario. Communication skills Negotiating Skills, Writing business memos and reports, Public speaking, Inter personal and group communication General Awareness Current affairs, Analysis of events, Impact of National and International developments on business Analytical Skills Problem definition, Problem Solving Skills, Evaluation of alternatives, Being comfortable with uncertainty, Dealing with complexity, Managing risk, Translating theory into practice Attitudes Willingness to learn, and change ? adaptability, Social and cultural sensitivity, Commitment to excellence, customer satisfaction, Espirit de corps, team work, mutual respect and hard work, Inter and Intra individual harmony, Dedication, Conceptual Skills Integrated view of business and management problems, Inter-relationship between functions, Ideation and innovation, Computer usage skills Application of software for decision making

Assesment Pattern

CIA-1        20 Marks

CIA-2        25 Marks

CIA-3        20 Marks

Attendance   5 Marks

End Term      30 Marks

Total            100 Marks

Examination And Assesments

CIA I: Assignment /  presentation                                                                                                          

CIA II:  Mid-term examination (written exam)

Two  hours examination on topics covered in about 50% of the course (15 hours of coverage). Questions based on understanding, application of concepts, and analysis  

CIA III:   Mutliple choice questions, Research Based Assignment                                     

End term examination:                                                                                                

Two  hours examination on topics covered in all the units. Questions based on understanding, application of concepts, and analysis  

Department Overview:

Institute of Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The institute functions from both the Main and the Kengeri campuses. The institute has well qualified faculty with most having relevant industrial experience. Two large libraries and two state-of-the-art laboratories provide for a varied and experiential learning environment. The institute also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The Institute of Management offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National level conferences for faculties and students, national case study conference business festivals for students are among the highly reputed academic events in the country.

Mission Statement:

To develop a community of socially responsible, creative and enterprising leaders to operate in a knowledge-based, globalized and dynamic world.

Introduction to Program:

The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of 3 credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research-based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. In addition to the regular MBA programme, Institute of Management also offers three post graduate programmes in collaboration with foreign universities. In collaboration with Virginia Commonwealth University (VCU), USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MS Finance/Global Marketing Management/ Information Systems / Decision Analytics is offered. In collaboration with University of Applied Sciences Würzburg-Schweinfurt (FHWS), MBA from FHWS and MB in Finance/Marketing from CHRIST (Deemed to be University) is offered. In collaboration with WMU, USA, a dual degree programme with MBA from CHRIST (Deemed to be University) and MBA from WMU, USA is offered

Program Objective:

The management training programme focuses on the development of the whole person equipped with the following skills and attitudes to meet the needs of the changing and challenging global business scenario. Communication skills Negotiating Skills, Writing business memos and reports, Public speaking, Inter personal and group communication General Awareness Current affairs, Analysis of events, Impact of National and International developments on business Analytical Skills Problem definition, Problem Solving Skills, Evaluation of alternatives, Being comfortable with uncertainty, Dealing with complexity, Managing risk, Translating theory into practice Attitudes Willingness to learn, and change ? adaptability, Social and cultural sensitivity, Commitment to excellence, customer satisfaction, Espirit de corps, team work, mutual respect and hard work, Inter and Intra individual harmony, Dedication, Conceptual Skills Integrated view of business and management problems, Inter-relationship between functions, Ideation and innovation, Computer usage skills Application of software for decision making

Assesment Pattern

CIA-1        10 Marks

CIA-2        25 Marks

CIA-3         30 Marks

Attendance   5 Marks

End Term      30 Marks

Total            100 Marks

Examination And Assesments

CIA I:                                                                                                           10 marks 

Assignment. Case analysis on Units 1, 2 and 3. Mini project on developing a research project proposal

CIA 2:                                                                                             25 marks

MCQ and Research Based Assignment

CIA III:   MCQ and Research Based Assignment                            30 marks 

Attendance                                                                                           5 Marks

End term:                                                                                          30  marks 

Two  hours examination on topics covered in all the units. Questions based on understanding and application of concepts related to research design and process

MBA111 - BUSINESS AND CURRENT AFFAIRS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process.

Course Objectives: This course enables the students to be equipped with the current affairs knowledge with specific focus on business. This is ensured by habituating the students in the business newspaper reading process enabling them to discuss, critically analyse news in an inquisitive manner. Activities in the course are designed to improve communication and presentation skills of the students.

Learning Outcome

Course Learning Outcomes: At the completion of the course, students should be able to:

 

CO1: Inculcate the newspaper reading habit

CO2: Develop inquisitiveness through critical analytical process

CO3: Develop presentation skills

CO4: Appreciate various cultures and perspectives

CO5: Develop good communication skills through peer interaction

Unit-1
Teaching Hours:3
Introduction to Economic Indices
 

Basket of currencies, Exchange rates, Inflation, repo rate, reverse repo rate, Oil price, GDP, Stock market

Unit-2
Teaching Hours:6
News Analysis
 

Business, National, International, Technology, Politics, Sports

Unit-3
Teaching Hours:8
Knowledge Point presentations
 

Latest topics from Technology, Business and Economics

Unit-4
Teaching Hours:10
Group Discussions & other activities
 

Topics related to Management, Current affairs and Society, Goal setting with action plan, OST report guidance

Unit-5
Teaching Hours:3
Book Review
 

Management books, Autobiographies, Biographies, Entrepreneurship, Building organizations

Text Books And Reference Books:

Journals, Magazines, Websites

Essential Reading / Recommended Reading

Journals, Magazines, Websites

Evaluation Pattern

Pedagogy: This course uses student presentations, analysis, reading and mentor driving activities.

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis. 

Learning Outcome

Course Learning Outcomes: : On having completed this course students should be able to:

CLO1   Understand the fundamentals of financial accounting, the principles and concepts underlying them.

CLO2   Understand the financial statements and the items appearing therein.

CLO3   Analyze the impact of different methods of charging depreciation and also valuation of inventory on the financial statements.

CLO4   Assess the flow of cash in the business through cash flow statement.

CLO5 Analyze and interpret the financial health of an organization through its financial statements and accounting information. 

Unit-1
Teaching Hours:4
Introduction to Accounting and Transaction Processing
 

Forms of business organization and their activities, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Analyze the effects of transactions on the accounting equation; Accounting standards, principles and Transaction Analysis

Unit-2
Teaching Hours:8
Financial Statements
 

Profit and Loss Account and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Financial assets, Operating investments, Operating liabilities, Financial liabilities and Equity

Unit-3
Teaching Hours:5
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing of a company by using its Profit and Loss Account and the Balance Sheet.

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (4th ed.). PHI.

Essential Reading / Recommended Reading

1.      Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.

2.      Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.

3.      N.Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications.

Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA132 - MANAGERIAL ECONOMICS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as common core course in first trimester for 3 credit hours. The subject will equip the students with the art of managerial decision making at the firm level. The subject focuses on markets, pricing and managerial decision making. Essentially on concepts such as scarcity and efficiency, problems of economic society, demand analysis, elasticity, consumer behavior, producer behavior, and cost analysis as well inclusion of advanced topics in economic analysis, with a focus on strategic behavior of different kinds of market structures and pricing.

 

Course Objectives: This course attempts to equip the students with the art of managerial decision-making, based on economic principles.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1  Identify the interrelationship between managerial economics and other management subjects

CLO2   Application of law of supply and demand for different products.  

CLO3   Interpret the consumer equilibrium using Indifference curve analysis.

CLO4   Assess the total cost and revenue based on economies of scale.

CLO5   Evaluating decision-making pattern of different market structures.  

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process-Tools and analysis of optimization-role of Government, private**, Competition Vs Cooperation. Relationship with other management subjects*.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses.

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers surplus-   Costs, Isoquants, Least cost combination types of costs, Short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break even analysis, (case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the features of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability.

Text Books And Reference Books:

Mankiw, N. Gregory. (2015). Principles of Micro Economics (7th ed.). New Delhi: Cengage Learning 

Essential Reading / Recommended Reading
  1. Salvatore, D. (2013). Managerial economics Principles and worldwide applications,  New York: Oxford University Press New Delhi.
  2. Geetika., Ghosh., Piyali., &  Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education.
  3. Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill.
  4. Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA133 - PRINCIPLES OF MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is offered as a core course in first trimester. This course will provide a general introduction to management principles and theories, and a brief outline on history and development of management thought

Learning Outcome

Course Learning Outcomes: At the end of the course, students should be able to:

CLO1   Understand different management approaches

CLO2   Demonstrate planning techniques

CLO3   Able to work in dynamic teams within organizations

CLO4   Analyze different processes in staffing and controlling

CLO5   Build the ability for leading to formulate best control methods.

Unit-1
Teaching Hours:6
Nature, Purpose and Evolution of Management Thought
 

Meaning; Scope; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession; Universality of Management.

Ancient roots of management theory; Classical schools of management thought; Behavioural School, Quantitative School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices. 

Evolution of Management: Teaching management through Indian Mythology (Videos of Devdutt Pattanaik, Self-learning mode)

 

Unit-2
Teaching Hours:6
Planning
 

Types of Plans; Steps in Planning Process; Strategies, level of Strategies, Policies and Planning; Decision making, Process of Decision Making, Techniques in Decision Making, Forecasting & Management by Objectives (MBO).

Planning: HBS Case and Projects of Events

Unit-3
Teaching Hours:6
Organizing
 

Organizational structure and design; types of organizational structures; Roles and Responsibilities Span of control, authority, delegation, decentralization and reengineering. Social responsibility of managers, Managerial Ethics- Emerging Trends in Corporate Structure.

Organizing: Holacracy form of organization structure, HBS Case

Unit-4
Teaching Hours:6
Staffing
 

Human resource planning, Recruitment, selection, training & development, performance appraisal, Organizational Change -managing change, compensation and employee welfare. Use of Analytics and AI for HR Actions and Talent Management, Employee Motivation, Stress and managing employee stress

Staffing: Stress Management & Career path, HBS Case

Unit-5
Teaching Hours:6
Leading and Controlling
 

Leadership concept, leadership Styles, leadership theories, leadership communication.

Nature of organizational control; control process; Methods and techniques of control; Designing control systems, Quality Management

Leading: Article on Styles of leadership by Daniel Goleman

Controlling: HBS Case and Projects of Events

           

Text Books And Reference Books:

Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications.

Essential Reading / Recommended Reading
  1. Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.
  2. Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     
  3. Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

5

MBA134 - DATA ANALYSIS FOR MANAGERS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a common core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

 

Course Objective:

This course attempts to enable the students to conceptualize business problems in statistical terms and to enhance their understanding and application of fact and evidence based decision making process.

Learning Outcome

Learning Outcomes:

At the end of the course, the student should be able to acquire the following knowledge, skills and attitude

 

Knowledge:

  • Know the practical application of selected statistical tools (CLO2)
  • Prepare data for statistical analysis leading to business decisions (CLO1)
  • Statistically analyse basic economic indicators (CLO1,CLO2)

Skills:

  • Work efficiently with statistical functions in MS Excel (CLO11, CLO13)

·         Conduct basic statistical analysis using MS Excel (CLO11, CLO12)

Attitude:

  • Appreciate the use of statistical thinking in taking effective business decisions.(CLO22)

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, cross-tabulation, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

 

 

 

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

 

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing of Hypothesis
 

 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Tests, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition .Boston: CengageLearning. 

Essential Reading / Recommended Reading

Levin, I. R. & Rubin, D. S. (2011). Statistics for management. New Delhi: Prentice Hall India Publications.

Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications.

Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for managers using microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications.

Evaluation Pattern

Evaluation Pattern

 

Test & Exam

Max Marks

Weightage

Total

CIA-I

20

20 %

20

CIA-II

25

25 %

25

CIA-III (15 + 15)

20

20 % (10%+10%)

20

CIA I, II, III

65

65 %

65

End – Term

30

30 %

30

Attendance

5

5 %

5

Total

 

100

100


** Ethical issues
 *self learning,

MBA135 - ORGANIZATIONAL BEHAVIOUR (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course is offered as a mandatory core course for all students in Trimester II.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

 

Course Objectives: To make sense of human behaviour, use of common sense and intuition is largely inadequate because human behaviour is seldom random. Every human action has an underlying purpose which was aimed at personal or societal interest. Moreover, the uniqueness of each individual provides enough challenges for the managers to predict their best behaviour at any point of time. A systematic study of human behaviour looks at the consistencies, patterns and cause effect relationships which will facilitate understanding it in a reasonable extent. Systematic study replaces the possible biases of intuition that can sabotage the employee morale in organizations.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

At the end of the course the student will be able to:

CLO1: Understand challenges of OB in term of ethical, cultural aspect  (Apply)

CLO2: Make use of the concepts of personality, perception, and learning in Organizations.

CLO3: Examine the impact of attitude, values, and job satisfaction on business decisions. (Analyze)

CLO4: Choose motivation technique to address business problems (Evaluate)

CLO5: Evaluate appropriate frameworks to address challenges related to groups and team dynamics in the workplace (Evaluate)

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers.

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations.

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes

Values: meaning, importance, source and types, and applications in organizations.

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making.

Text Books And Reference Books:
  1. Robbins, S P., Judge, T A and Vohra, N (2016).  Organizational Behavior. 16th Edition, Prentice Hall of India.
Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence based approach. 13th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.  
  3. Helriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2009). Organizational Behavior. Macmillan.
  5. Udai Pareek. (2012). Understanding Organizational Behavior. (Revised and updated by Sushma Khanna). Oxford University Press.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA181 - ORGANIZATION STRUCTURE TRAINING (2021 Batch)

Total Teaching Hours for Semester:20
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days

Course Objectives

At the end of the course, students should have the knowledge and application of

       Vision, mission and objectives of business organization

       Organizational structure in business organizations

       Business functions in a business firm

       Organization type  the business under study fits in

       SWOT analysis for a business organization

       Key Result Areas of a business organization

  • Business growth over years with appreciation of enablers and barriers

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

At the end of the course the student will be able to:

CLO1: Determine the individual and group behavior in the workplace.

CLO2: Assess the concepts of personality, perception and learning in Organizations.

CLO3: Analyze various job-related attitudes.

CLO4: Design motivational techniques for job design, employee involvement, incentives, rewards & recognitions.

CLO5: Manage effective groups and teams in organizations.

Unit-1
Teaching Hours:20
Course Delivery
 

1.      Organization Structure Training (OST) should be undertaken for thirty days in a reputed manufacturing organization with a minimum turnover of Rs. 100 crores.

2.      The organization should be sufficiently large with all departments such as human resources (HR), production, marketing and finance.

3.      Students are required to be in touch with their mentor while choosing the organization and till the completion of the study. They need to apprise the faculty-mentor about the progress of the OST on a weekly basis.

4.      Students will be provided with an introduction letter by Associate Dean to enable them to approach companies for undertaking the OST.

5.      Students have to do a self-study on the types of business organisations clearly identifying the advantages and disadvantages of every type. Further they need to map and relate their organization of study to its type.

6.      Students need to keep a soft copy of draft of the report. Some of the broad chapters of report can be as follows.

a)     Introduction to Organization

b)     Organization Structure

c)     Functional Departments

d)    SWOT Analysis

e)     Functional Highlights across Key Result Areas (financial performance, marketing performance etc., over the years)

f)      Findings, Recommendations and Conclusions

7.      On joining the MBA program in June, the report has to be finalized as per the Academic Standards Handbook (to be made available to students on joining) in consultation with their respective faculty mentors.

8.      Students will make OST presentation in their respective mentor group after the commencement of MBA program and the best presentation from each mentor group will be presented to all the candidates of first year MBA.

9.   Students are necessarily required to get OST completion certificates from the organizations supporting their OST, clearly mentioning the number of days of student visits for OST work. 

Text Books And Reference Books:
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

OST project work should cover the following topics.

a)     Organization’s history

b)     Profile of the product

c)      Mission, objectives and strategies of the organization

d)     Organization chart - Design & Structure

e)     Policies and procedures followed

f)      Functions of various departments and their managers

g)     SWOT analysis of the organization

h)     Key Result Areas (KRAs) of the organization

i)       Significant factors for success

j)       System of accounting followed

k)     Product promotional measures

l)       Career planning and promotion policy of employees

m)   Training measures

n)     System followed for purchase of materials

o)     HRD measures (including welfare measures)

p)     Manpower planning

q)     Performance appraisal system

r)      Financial highlights during the last three years

s)      Future plans for growth of the organization

t)      Views of managers at various levels and non-managerial staff by detailed interaction.

u)     Advantages and drawbacks of the organization structure

v)     Recommendations to overcome the drawbacks.

w)   Modifications, if any, to the organization structure.

MBAB136 - MANAGING IT,DATA AND BUSINESS SYSTEMS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information and IT infrastructure including hardware, software, network, database and applications. Apart from this, the course also includes aspects related to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc are given an exposure in the course. Sustainability aspects like Green IT as well as Ethical issues are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc. 

Learning Outcome

Course Learning Outcomes: At the end of the course, students should be able to:

CO1:  Understand the concepts of MIS and interaction of information systems with organisations.

CO2: Apply MIS concepts in managing and developing secure information systems for organisational competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Illustrate working knowledge of data management and IT infrastructure components.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT

Unit-3
Teaching Hours:3
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. Transaction Processing Systems, MIS, DSS, Analytics and Business Intelligence, Knowledge Management Systems.

Unit-4
Teaching Hours:8
Managing Data Resources and IT Infrastructure components
 

Challenges of Data Management, Database Concepts, Database Elements, E-R Diagrams, SQL. Practice of SQL. Data Warehouses, Data Mining, Big Data. Basics of Hardware, Software, Open Source. Overview of Networks, Data Centre concepts.

 

Unit-5
Teaching Hours:10
Disrupting Technologies, Sustainability, Ethics and Emerging Trends
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Robotic Process Automation, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including 1.5 hours of practical on SQL

* Self Learning Topics/Module

Text Books And Reference Books:
  1. De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd
Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education.
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm Last Accessed on 10February 2020
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA211 - BUSINESS DOMAIN KNOWLEDGE (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

Learning Outcome

Course Learning Outcomes: At the completion of the course, students should be able to:

 

CO1: Familiarize with business terms through news analysis

CO2: Develop a futuristic thinking by exploring possibilities of entrepreneurship

CO3: Develop professional skills through presentations

CO4: Develop management thinking

CO5: Identify strength areas through business discussions

Unit-1
Teaching Hours:6
News Analysis
 

Business, National, International, Technology, Politics, Sports

Unit-2
Teaching Hours:8
Industry presentations
 

Latest topics from Technology, Business and Economics, Visit to Industry

Unit-3
Teaching Hours:10
Career Building
 

Entrepreneurship & Startup, Exposure to Domains

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

Journals, Websites

Essential Reading / Recommended Reading

Journals, Websites

Evaluation Pattern

Pedagogy: This course uses student presentations, analysis, reading and mentor driving activities.

MBA231 - MARKETING MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges.

Course Objectives: This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business abroad and to deal with foreign firms and competition in domestic market. 

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   Analyze Marketing Environment.

CLO2   Identify bases for segmentation, targeting, positioning.

CLO3   Examine factors influencing consumer and business buyers.

CLO4   Develop pricing mix strategies

CLO5   Design promotional and distribution mix strategies.

CLO6   Analyze the corporate social responsibility of the firm.

Unit-1
Teaching Hours:4
Introduction to marketing
 

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analyzing the Marketing Environment, Components of Environment Macro Environment and micro environment.

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning
 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets;

Market Targeting, Developing and Communicating a Positioning Strategy.

Unit-3
Teaching Hours:6
Consumer & Business markets:
 

Factors influencing Consumer Behavior; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy:
 

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Marketing Communications Mix:
 

WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations.

Corporate Social Responsibility & Ethics in Marketing,                   

Unit-5
Teaching Hours:8
Place, Promotion & CSR: Marketing channels and Value Networks:
 

The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Text Books And Reference Books:

Kotler, P., Keller, K. L., Koshy, A. & Jha, M. (2009); Marketing Management – A South   Asian Perspective. 15thEd, Pearson, New Delhi

Essential Reading / Recommended Reading

Ramaswamy, V.S. & Namakumari. (2013); Marketing Management. 5thEd, McGraw Hill, New Delhi

Baines, P., Fill, C., Page, K., & Sinha, P. K. (2013); Marketing. Asian edition, Oxford University Press, New Delhi

Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   to understand the basic concepts of human resource management

CLO2 to create job description and job specification for a specified job

CLO3 to analyse the process of acquiring and retaining talent

CLO4: to evaluate the development initiatives

CLO5: apply the new dimensions in employee employer relations at workplace

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Strategic HRM, Human Resource Management A sustainability perspective. Human Resource Management in India: An overview, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards 

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design.

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing

Unit-4
Teaching Hours:12
Human Resource Development
 

Meaning, Objectives and scope of human resource development                             

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :                                                  

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

Compensation                                                                       

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration    

Unit-5
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

 

Text Books And Reference Books:

Dessler, G & Varkey,B. (2018).Human resource management. 15 Edition  Pearson

Essential Reading / Recommended Reading

1.      Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management:  A case study approach. India: Jaico.

2.      Decenzo, D A & Robbins, S P (2011). Human resource management, John Wiley & Sons.

3.      Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.      Mathis, R L & Jackson, J H (2000). Human Resource Management, 9th ed, South Western: Thomson Learning Publications.

5.      Rao, V S P (2000). Managing people. Amexcel Publisher.

6.      Snell, S & Bohlander,G (2009). Human resources management: A South Asian perspective. India: Cengage Learning.

Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA233 - RESEARCH METHODOLOGY (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a common core course in the second trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

 

Course Objectives: This course attempts to equip the students with the art of managerial decision-making, based on economic principles. 

Learning Outcome

CLO 1: Outline the research proposal for the selected research problem.

CLO 2: Apply different methods of research based on the selected research problem.

CLO 3: Identify suitable measures and sources of information for data collection.

CLO 4: Classify different types of scales and construct research instruments for collecting the required data.

CLO 5: Determine fact-based decisions, based on a different statistical analysis.

 

Unit-1
Teaching Hours:6
Introducing Business Research and Proposal
 

 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.  

 

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

 Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability.

Unit-4
Teaching Hours:6
Scaling &Instrument Design & Experimentation
 

 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD).

 

Unit-5
Teaching Hours:6
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Text Books And Reference Books:
  1. Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students. Prentice Hall.
Essential Reading / Recommended Reading
  1. Chawla, D., & Sodhi, N. (2011). Research methodology: Concepts and cases. Vikas Publishing House.
  2. Cooper, D., & Schindler, P. (2009). Business research methods (4thed.). New Delhi: Tata McGraw Hill Publications.
  3. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
  4. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2003). Business research methods 7th ed. Thomson/South-Western: Appendices.
  5. Field, A. (2016). Discovering statistics using IBM SPSS statistics. Sage.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA234 - FINANCIAL MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Learning Outcome

Course Learning Outcomes: At the end of this course, students would be able to

 CLO1 Apply the time value concepts for basic financial decision making.

 CLO2 Evaluate the impact of cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CLO3Appraise projects using capital budgeting techniques.

 CLO4Analyse the impact of different kinds of dividends on shareholder wealth.

CLO5Evaluate working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management & the three decisions - investing, financing & dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post -tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, weighted average cost of capital - WACC, book value weights, market value weights, target weights

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback period, Discounted Payback period, IRR, MIRR Comparison between different techniques, NPV profiles, Cross -over rate, decision criteria used in practice Capital budgeting - a pplied problems, Cash flow estimation for new projects Replacement projects

Unit-4
Teaching Hours:6
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends Share Repurchases

Unit-5
Teaching Hours:5
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle Effective cost of credit

Text Books And Reference Books:

Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading

1.      Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications

2.      Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition

Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III 

20

4

End Trimester Exam

30

5

Attendance*

05

MBA235 - OPERATIONS MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in the area of Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Learning Outcome

Course Learning Outcomes: At the end of the course, students should be able to:

CO1: Understand the operations strategy design process in a competitive environment.

CO2: Analyse layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.
CO5: Study emerging areas in lean, sustainability and project management.

Unit-1
Teaching Hours:5
Introduction and Operations Strategy
 

Introduction: The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management. Operations Strategy: Operations Strategy, Operations Competitive Dimensions, Corporate Strategy Design Process, Fitting Operational Activities to Strategy, Productivity Measurement.

Unit-2
Teaching Hours:4
Business Process Design
 

Process Selection, Manufacturing Process Flow Design, Measuring Product Development Performance, Planning the strategic use of resources -Plant location and Plant Layout, Line balancing with numerical, Takt time.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Inventory Management: Definition of Inventory, Purposes of Inventory, Inventory Costs, Independent versus Dependent Demand, Inventory Systems, ABC, EOQ, FSN, VED and VMI. Introduction to SCM, Bull whip effect, Push and Pull Systems Role of Technologies in SCM.

Unit-4
Teaching Hours:5
Quality Management
 

Management of Quality – Introduction to QM tools such as TQM, SPC, 7 QC tools and Six Sigma

Unit-5
Teaching Hours:8
Project Management and Current trends in Operations Management
 

Introduction, Project Planning, Structuring Projects and Work Breakdown Structure. Ethical issues in OM. Lean concepts & Sustainable operations

                                                                                    

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2
  2. Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.
  3. Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill.
  4. Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.
  5. Buffa, E.S., & Sarin, R.K. (2008).Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.
  6. Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.
  7. Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.
  8. Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.
  9. Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA237 - ERP AND E-BUSINESS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: This course is offered only to the students of German batch (MBA-G) in the second trimester. The course offers a fundamental framework of Enterprise Resource Planning (ERP) in an organization and makes students understand the scope and role of ERP. It identifies the various functional modules for vertical and horizontal workflow of business operations and enables students to understand how managers could take better decisions through integration of information. It also provides an understanding of conducting business-related processes through the internet. 

 

Course Objectives: The course provides students with an understanding of the scope and role of ERP and the various functional for vertical and horizontal workflow of business operations. It enables students to understand how managers could take better decisions through integration of information. It enables students to understand the process4es of conducting business-related processes and transactions through the internet.

 

Learning Outcome

Course Learning Outcomes:On having completed this course student should be able to:

CLO1   Understand the role of ERP in business transactions through various business processes

 

CLO2 Develop expertise in selection of ERP software and the associated issues and challenges in implementation

CLO3   Develop awareness of the principles behind e-payments, e-security, e-marketing,

 e-services.

 

CLO4  Apply ERP concepts for effective and efficient functioning of organizations to bring improvement in business functions.

 

CLO5 Create a design for an ecommerce website

Unit-1
Teaching Hours:3
Concepts and Benefits of ERP
 

Definition of ERP, Benefits of ERP, ERP potential in Business transformation. Roles  of ERP,  Need for ERP, Demand of ERP, Evolution of ERP

Unit-2
Teaching Hours:4
Building Business Cases for ERP
 

Gap analysis, Competitive Environment Analysis, Strategic Needs analysis, Feasibility Analysis. ERP Project lifecycle, Cost elements, Modules of ERP

Unit-3
Teaching Hours:4
ERP enabled Business Process Reengineering
 

Is Re-engineering necessary? Introduction to BPR, Implementing BPR, BPR characteristics and steps, ERP and BPR, ERP modeling in BPR.

Business Case, Five stage AS-IS-TO-BE Analysis                                                                                                              

Unit-4
Teaching Hours:4
ERP Implementation and Trends in ERP
 

Critical success factors for ERP implementation, ERP implementation approaches, Issues in ERP implementation projects, Change Management strategies**.

Integration with E-Business, Cloud-based ERP

Unit-5
Teaching Hours:3
Introduction to E-Business
 

Introduction to E-Commerce and E-Business, Unique features of E-Commerce, Partial Vs Pure E-Commerce, Benefits and Limitations of E-Commerce. Various Business Models of E-Commerce: B2C, B2B, C2B, C2C, etc., Revenue models of E-Commerce

Unit-6
Teaching Hours:4
EDI and M-Commerce
 

EDI, Evolution Standards, VAN. How EDI works, EDI implementation.

Mobile Commerce, Drivers, Technologies, M-Commerce standards, CDMA, GSM.  M-Commerce: Bluetooth, Wi-Fi, Wi-Max

Unit-7
Teaching Hours:4
E-Payment and E-Security
 

 

Introduction to E-Payment, E-Payment Types, E-payment applications, B2B e-payments. Security issues, Prevention of security breaches, Digital Signature, Digital Certificate

 

Unit-8
Teaching Hours:4
Marketing on the Internet and E-Business Trends
 

Consumer-oriented E-Commerce, Search Engine Marketing. Advertising and marketing on the Web, E-mail marketing, Service marketing on the Web                                                                                  

Text Books And Reference Books:
  1.  Jaiswal, M., & Vanapalli, G. (2005). Text Book of Enterprise Resource Planning (5th Edition ed.). Chennai: MacMillan Publishers India Limited.
  2.  Turban, E., & King, D. (2012). Electronic Commerce 2012 Managerial and Social Networks Perspectives (7th ed.,). Pearson Education Inc.
Essential Reading / Recommended Reading

1.      Leon, A. (2008). Enterprise Resource Planning (2nd Edition). New Delhi: Tata McGraw Hill Education Private Limited.

2.      Singla, A. R. (2008). Enterprise Resource Planning (3rd Edition). New Delhi: Cengage Learning India Pvt. Ltd..

3.      Laudon K.C, Traver C.G. (2008),  E-Business- Business. Technology. Society, (4th Edition).India: Pearson Education.

Kalakota R.B., Whinston A.B., (2011). Frontiers of Electronic Commerce, USA: Addison Wesley Publications.

Evaluation Pattern

Pedagogy: This course uses multiple pedagogies like interactive lecture, student discussions & presentations, HBR case analysis, and role plays

MBA281 - SOCIAL CONCERN PROJECT (2021 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Course Description: This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives: This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Learning Outcome

       Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India.

       Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems.

       Pursue a research methodology to develop a practicable solution to societal problems.

       Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

 

Skills

       Inculcate of the ability to utilize the academic competence and aptitude to develop feasible solutions to various societal problems.

       Use statistical tools and related software applications.

 

Attitude

Developing sensitiveness towards the society and thereby contribute in their own holistic development.

Unit-1
Teaching Hours:15
SCP
 

Course Execution:

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.

Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations

Text Books And Reference Books:

The course shall be offered as a one credit course (15 contact hours).

Essential Reading / Recommended Reading

The course shall be offered as a one credit course (15 contact hours).

Evaluation Pattern

The course shall be offered as a one credit course (15 contact hours).

MBAB236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a Common Core during second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   Explain the basic concepts of Business Analytics.   

CLO2   Summarize the implications of data driven business decisions.

CLO3   Explain the concepts of Machine Learning.

CLO4   Analyze data visually using tools.

CLO5   Examine data using simulations through MS-Excel.

Unit-1
Teaching Hours:5
Introduction to Business Analytics
 

Definition, Types - Descriptive, Predictive and Prescriptive Analytics, Ethics in data management, Business Analytics for decision making

Unit-2
Teaching Hours:6
Introduction to Machine Learning
 

Machine Learning - Definition, Machine Learning workflow, Models – CRISP DM & SEMMA, Types - supervised, unsupervised and reinforcement learning, managerial applications of Machine Learning

Unit-3
Teaching Hours:4
Applications of Analytics
 

Applications of Analytics in various functional areas – Finance, Marketing, Human Resources and Operations

Unit-4
Teaching Hours:8
Fundamentals of Business Intelligence and Data Visualization
 

Business Intelligence – Concept and architecture, Role and significance in Business,

Fundamentals of visualization, Introduction to visualization tool (Tableau), data ingestion, working with visualization tool, dash boarding, story telling

Unit-5
Teaching Hours:7
Business Modelling using MS-Excel
 

functions, formulae, filters and conditional formatting. Pivot tables, Modelling using Multiple linear regression, Introduction to Monte Carlo simulation

Text Books And Reference Books:
  1. Ramesh Sharda, Dursun Delen and Efraim Turban (2015). Business Intelligence and Analytics: Systems for Decision Support. 10th edition. Pearson
  2. Introduction to Business Analytics https://michael.hahsler.net/SMU/EMIS3309/slides/Evans_Analytics2e_ppt_01.pdf
  3. Business Analytics and Decision Making https://www.cgma.org/Resources/DownloadableDocuments/business-analytics-briefing.pdf
  4. U Dinesh Kumar. (2017). Business Analytics: The Science of Data: Driven Decision Making, Wiley Publications.
  5. Wayne Winston (2017). Microsoft Excel 2016 Data Analysis and Business Modelling,  5th Edition
Essential Reading / Recommended Reading
  1. http://www.techonthenet.com/excel/formulas/date.php
  2. http://www.techonthenet.com/excel/formulas/text.php
  3. http://office.microsoft.com/en-us/excel-help/quick-start-create-a-pivottable-report-HA010359471.
  4. http://www.howtogeek.com/howto/13336/working-with-pivottables-in-excel/
  5. http://www.youtube.com/watch?v=NGy4faFIop0
  6. https://data-flair.training/blogs/business-intelligence-and-data-warehousing/
  7. https://www.guru99.com/etl-extract-load-process.html
Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester (Departmental)

30

5

Attendance*

05

MBA311 - FUNCTIONAL DOMAIN KNOWLEDGE (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: This course is offered during third trimester for MBA students. This course includes readings, presentations, activities, and projects which help students to develop domain knowledge, skills and competency in their chosen area of specialization (Business Analytics, Finance, Human Resources, Marketing, Lean Operations & Systems). Students are expected to read, analyze, reflect, share their knowledge, opinions and views and participate actively in the session discussions.

Course Objectives: The objective of this course is to develop knowledge, skill and competence in the chosen area of Specialization that will support the student in building a lasting career in the functional area of their choice. Within the Specialization, identify a ‘’practice area’ for developing deeper level competencies. 

Learning Outcome

Course Learning Outcomes: By the end of the course, the student should be able to:

CO1: Display beginner-level, discipline-specific knowledge and capabilities in the chosen Specialization

CO2: Identify a practice area within the chosen Specialization for developing ‘deep’ competencies

CO3: Contextually communicate personal competencies and skills (oral – GD, Interview, one-minute video pitch; written – resumes, emails)

CO4: Identify potential internship opportunities (for summer internship, live projects)

Unit-1
Teaching Hours:10
Domain Specific knowledge and competencies
 

Key terms in domain, their meaning, relevance and application. Potential career opportunities and roles in domain, generic competencies for domain, specific competencies for special roles / opportunities

Unit-2
Teaching Hours:5
Practice area knowledge and competencies
 

Key practice areas or sub areas in the domain, competencies associated with each practice area, career opportunities.

Unit-3
Teaching Hours:10
Personal Branding
 

Building a resume, one minute video pitch, Group Discussion sessions, Interview performance skills

Unit-4
Teaching Hours:5
Identifying internship opportunities
 

Industry / sector specific opportunities, personal networking skills, proactively exploring internship opportunities.

Text Books And Reference Books:

Newspaper, Journals, Websites

Essential Reading / Recommended Reading

Newspaper, Journals, Websites

Evaluation Pattern

Newspaper, Journals, Websites

MBA331 - MANAGEMENT SCIENCE (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a common core course in the third trimester. It develops and nurtures an analytical attitude and prepares students for careers in all possible walks of life. It portrays and formulates optimization methods for different business situations. The course has two approaches – mathematical and probabilistic.

Course Objectives: The objective of this course is to teach the application of various optimization methods in different business situations.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   Develop resource optimization models for improving organizational profitability

CLO2   Apply work allocation model for employees and machines to optimize resources

CLO3   Design models to support strategic decision making based on competitive situations

CLO4   Devise models to predict performance of business in real world  

CLO5   Asses market trends in the economy using probabilistic models 

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Text Books And Reference Books:
  1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Martin, K. (2016). Quantitative Methods for Business, 12th Edition. Boston: Cengage Learning.
Essential Reading / Recommended Reading
  1. Vohra N D (2010). Quantitative Techniques in Management (4 ed.). New Delhi: McGraw Hill Ed.
  2. Hillier, F. S. & Hillier, M.S. (2014). Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education.
  3. Hillier, F.S.& Lieberman, G.J. (2015). Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.
  4. Taha, H.A. (2017).  Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd.
  5. Pradeep Prabhakar Pai (2012). Operations Research Principles and Practice. Oxford Higher Education.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA341B - BUSINESS DATA MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a Functional Core during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and creation & querying of data. Various concepts of RDBMS will be driven through lab sessions.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1 Define Data, Information and components of Database Management System.

CLO2 Classify different Data Models and Relational Database Model with its data structures.

CLO3 Demonstrate Data and its relationships using ER Model.

CLO4 Construct Data Model using RDBMS Database with hands on practice.

CLO5 Formulate solutions for various querying and manipulation problems with hands on practice.

Unit-1
Teaching Hours:3
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-2
Teaching Hours:6
Database Management Design
 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL.

Unit-3
Teaching Hours:8
Data Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-4
Teaching Hours:10
Advanced Querying
 

SELECT with Order BY, GROUP BY, Subqueries: Single row, Multi row; Set Operators, JOINs: Inner JOIN, Outer JOIN. Procedural SQL: Procedure, function and trigger

Unit-5
Teaching Hours:3
Database Management - Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions, Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data.

Text Books And Reference Books:
  1. Gillenson, M. L., Ponniah, P., Kriegel, A., Trukhov, B. M., Taylor, A. G., Powell, G., & Miller, F. (2013). Introduction to Database Management. Sahibabad: Wiley India Pvt. Ltd.
Essential Reading / Recommended Reading
  1. Leon, A., & Leon, M. (2010).  Fundamentals of Database Management Systems, McGraw Hill
  2. Education (India) Pvt. Ltd.
    1. Hoffer J.A., Ramesh V., &Topi H. (2011). Modern database management (10th ed.).New
  3. Delhi: Pearson.
    1. Coronel, C., Morris, C., & Rob, P. (2011). Database Principles – Fundamentals of Design, Implementation, and Management. Cengage Learning India Pvt. Ltd.
Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

20

2

CIA-II (Departmental)

25

3

CIA-III

20

4

End Trimester (Departmental)

30

5

Attendance*

05

MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

CLO1   Comprehend the functioning of securities market and its functioning from a global Perspective

CLO2   Compute risk and return of different securities

CLO3   Evaluate Capital market securities that is equity and bond

CLO4   Create optimum portfolios of different securities

CLO5 Appraise Emerging trends in the Securities markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium:

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory;

Unit-3
Teaching Hours:8
Asset Valuation
 

Equity Valuation 

Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Bond Valuation - The fundamentals of Bond Valuation; computing bond yields; term structure of interest rates; interest rates risk, duration and convexity

Unit-4
Teaching Hours:7
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-5
Teaching Hours:3
Emerging Trends In Portfolio Management
 

Behavioral Finance-Standard Finance vs Behavioral Finance, history, Investor Behavior and asset allocation process, Investor Biases- Overconfidence, Representativeness, Anchoring, Mental Accounting, Loss Aversion, Framing, Availability bias and others

Introduction to ESG Funds, Green Bonds ,Social Bonds/Impact Bonds,  Integrating Environmental, Social and Governance (ESG) criteria into investment                                                                               

Text Books And Reference Books:

Bodie, Kane, Marcus and Mohanty., Investments (10th ed.). Tata McGraw Hill Publications.

Essential Reading / Recommended Reading

1.      Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.

2.      Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi: Tata McGraw – Hill Publications. 

3.      Fischer.,& Jordan., Security analysis and portfolio management. Prentice Hall Publications.

4.      Bhalla, V. K., Investment management, S. Chand & Co Publications.

5.      Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.

6.    Brealey.,& Myers., Principles of corporate finance (7th ed.). Tata McGraw Hill Publications

Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III 

20

4

End Trimester Exam

30

5

Attendance*

05

MBA341H - INDUSTRIAL RELATIONS (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the third trimester to students of HR specialization. In this course Students learn various aspects of Industrial Relations mainly focusing on compliance part. They will be getting an in-depth knowledge of compliance and they will be becoming an asset for any organization irrespective of sectors.

Course Objectives: This course attempts to develop the awareness among students about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers.

Learning Outcome

Course Learning Outcomes: On having completed this course student should be able to:

By the end of the course, students will be equipped well with knowledge& understanding of: Top of Form

CL01 Put into action statutes and employer’s obligations under different acts of Labour Law.

CL02 Must fully understand employers and employee’s rights and duties and their compliance.

CL03 Students must be able to interpret the powers of the appropriate government/authorities under the Act.

CL04 Must able to put into action the requirements of Compliance officers.

CL05 Must be able to build amicable employee – employer relations by understanding the provisions of the act.

Unit-1
Teaching Hours:9
A. Industrial Disputes Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal,

Unit-1
Teaching Hours:9
B. Introduction to labour laws and Factories Act, 1948
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures. [Practical case laws will be discussed in depth].

Unit-2
Teaching Hours:4
Karantaka shops and establishments act, 1964
 

Karnataka Shops and Establishments Act 1961, Activities of Karnataka Labor Welfare Board, Documents to be filed by Shops and Owners in Karnataka, Documents to be filed for registration and its process, Plantation Act [ Employers obligations on Welfare, Leave and Safety

Unit-2
Teaching Hours:4
Wage Code Bill 2019
 

Scope, definitions, establishment, Wages, Worker, Implementation of minimum wages, payment of wages, payment of bonus, advisory board, payment of dues and claims and audit, records and returns, inspector and facilitator and penalties.

Unit-3
Teaching Hours:4
A. Child Labour prohibition and Regulation Act, 1986
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety, Welfare and Health Measures for Children, Penalties if Children are Employed

Unit-3
Teaching Hours:4
B. Contract Labour Regulation and Abolition act
 

Definitions [Contract Labour, Contractor, and Principal Employer], and Procedure for Registration of Establishment, Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

Unit-4
Teaching Hours:5
A. Payment of wages act, 1936
 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount, Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
B. Payment of Bonus act, 1965
 

[Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus, Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation, Forfeiture of Bonus and Bonus in case of New Establishments, Penalties.

Unit-5
Teaching Hours:8
A. The Minimum wages act, 1948
 

Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentice, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties

Unit-5
Teaching Hours:8
B. The Employment Standing Orders Act, 1946
 

Objects, Definitions [ Employer, Industrial Establishment, Standing Orders], Scope of the Act, Establishments to which this act doesn’t apply, Procedure for submission of draft standing orders, Procedure for certification of standing orders, Conditions for certification of standing orders, Payment of subsistence allowance, Penalties.

Text Books And Reference Books:

P.K Padhi, Labour and Industrial Laws, October 2017, Published by PHI Aguinis, H. 3rd edition.

Essential Reading / Recommended Reading

1.      Kapoor N.D. (2012). Elements of industrial law (11th ed.). New Delhi: Sultan Chand & Sons.

2.      Kumar, H.L. (2013). Labor Laws Everybody should know (9th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd.

 

Additional Reading / Reference Material: Sarma A.M., (2013). Industrial Relations and Labour Laws (2nd ed.). Mumbai: Himalaya Publishing House

Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions & presentations, HBR case and article analysis, and lots of practical case studies in the form of experiential learning.

MBA341I - INTERNATIONAL MARKETING (2021 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course involves the study of the issues involved in identifying, and developing, relationships with international markets.  The course analyzes the marketing that occurs across national boundaries. Never before in the history of this country has international marketing been so critically important

Course Objectives:

To Provide an understanding of the scope and function of international marketing theory and practice

To develop knowledge and skills to help in developing international market strategies.

To analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products in foreign countries

Learning Outcome

 Course Learning Outcomes: Upon satisfactory completion of this course competency, a student should be able to:

 CLO1: Relate International marketing strategy & corporate strategy with local and national marketing strategy

 CLO2: Identify the options in adopting a global standardized action as opposed to a locally responsive action in international marketing and relate these to the overall corporate strategy of companies

 CLO3: Analyze various product related decisions in a global context and make rational decisions

CLO4: Evaluate various marketing communication plans for organizations operating in a global context

CLO5: Apply selected international business theory to practical, international marketing situations.

Unit-1
Teaching Hours:6
Introduction to International Marketing
 

The different meanings of ‘International marketing’ (Internationalization and globalization) The meaning of the value chain in international marketing. The Importance of International Marketing, Forces Affecting International Integration and International Marketing the Scope and Challenge of International Marketing. Motives for firms going international; Three theories explaining firms’ internationalization process

 

Unit-2
Teaching Hours:6
Product Decisions in International Marketing
 

International Market segmentation, Assessing Market potential and choosing Target Markets, Targeting and Target Market strategy options, Positioning. Product decisions Standardization or adaptation of products, International service strategies PLC and IPLC Product communication alternatives, Branding decisions (sensory branding) Environmental strategies ‘Long tail’ strategies

 

Unit-3
Teaching Hours:6
Pricing Decisions in International Market
 

International Pricing Objectives and Strategies; Factors influencing international pricing, Price escalation, Experience-curve pricing, Transfer pricing, Price quotations, Terms of payment

 

Unit-4
Teaching Hours:6
International Distribution Decision
 

Structure of the channel (intensive, selective and exclusive) Managing and controlling distribution channels Managing logistics Most common export documents Transportation Internationalization of retailing Grey markets

Unit-5
Teaching Hours:6
International Marketing Communications Decisions
 

 International Advertising, Advertising Agencies: Organizations and Brands, Creating International Advertising, International Media Decisions, Public Relations and Publicity. Sales Promotion, Personal Selling, and Special Forms of Marketing Communications

 

Text Books And Reference Books:

 Hollensen, Svend(2017). 7th Edition, International Marketing, Pearson Education.

Warren J. Keegan & Mark C.Green (2018). 9th Edition, International Marketing, Pearson Education

 

Essential Reading / Recommended Reading

Caterora. P,  Gilly .M & Graham. J (2011). 15th Edition, International Marketing, Tata-McGraw-Hill Publications

Czinkota M.R., Ronkanen, I.A. M.H (2013). 10h Edition, International Marketing. Cengage Learning.

Albaum, G., Strandskov, J., Duerr, E., Dowd, L. (2006). International Marketing ,Pearson Education.