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1 Semester - 2021 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA131 | PRINCIPLES OF MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBA132 | FINANCIAL ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBA133 | MICROECONOMICS | Core Courses | 4 | 4 | 100 |
BBH111 | SOCIAL SENSITIVITY SKILLS | Skill Enhancement Courses | 2 | 0 | 50 |
FIB121 | FRENCH | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
FIB122 | DEVELOPING FLUENCY AND CLARITY IN ENGLISH | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
FIB134 | FINITE MATHEMATICS | Core Courses | 4 | 4 | 100 |
FIB191 | PUBLIC SPEAKING | Generic Electives | 3 | 3 | 100 |
2 Semester - 2021 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA231 | ORGANIZATIONAL BEHAVIOUR | Core Courses | 4 | 4 | 100 |
BBA232 | BUSINESS STATISTICS | Core Courses | 4 | 4 | 100 |
BBA233 | MACROECONOMICS | Core Courses | 4 | 4 | 100 |
BBH211 | EXPRESSIVE SKILLS | Skill Enhancement Courses | 2 | 0 | 50 |
BBH281 | SOCIAL RESPONSIBILITY PROJECT | Skill Enhancement Courses | 0 | 1 | 50 |
EVS221 | ENVIRONMENT STUDIES | Ability Enhancement Compulsory Courses | 0 | 2 | 100 |
FIB221 | FRENCH | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
FIB222 | THOUGHT AND WRITING | Ability Enhancement Compulsory Courses | 3 | 3 | 100 |
FIB234 | CORPORATE ACCOUNTING | Core Courses | 4 | 4 | 100 |
FIB261 | SOCIETY, BUSINESS AND CULTURE | Generic Electives | 3 | 3 | 100 |
3 Semester - 2020 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA331 | FINANCIAL MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBA332 | HUMAN RESOURCE MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBA333 | MARKETING MANAGEMENT | Core Courses | 4 | 4 | 100 |
BBH311 | KNOWLEDGE ACQUISITION SKILLS | Skill Enhancement Courses | 2 | 0 | 50 |
FIB334 | FINANCIAL MARKETS AND SERVICES | Core Courses | 4 | 4 | 100 |
FIB351 | INFORMATION SYSTEMS AND BUSINESS ANALYTICS | Core Courses | 4 | 4 | 100 |
FIB361 | CRITICAL THINKING | Generic Electives | 3 | 3 | 100 |
4 Semester - 2020 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBA431 | COST AND MANAGEMENT ACCOUNTING | Core Courses | 4 | 4 | 100 |
BBA432 | ENTREPRENEURSHIP DEVELOPMENT | Core Courses | 4 | 4 | 100 |
BBA433 | RESEARCH METHODOLOGY | Core Courses | 4 | 4 | 100 |
BBH411 | KNOWLEDGE APPLICATION SKILLS | Skill Enhancement Courses | 2 | 0 | 50 |
FIB434 | COMPANY LAW AND CORPORATE GOVERNANCE | Core Courses | 4 | 4 | 100 |
FIB435 | GLOBAL BUSINESS | Core Courses | 4 | 4 | 100 |
FIB465 | INTERNATIONAL RELATIONS | Generic Electives | 3 | 3 | 100 |
5 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBHT581 | INTERNSHIP PROJECT | Skill Enhancement Courses | 2 | 2 | 100 |
BUS4500 | BUSINESS ETHICS AND SUSTAINABILITY | Discipline Specific Electives | 4 | 4 | 100 |
DTX5330 | DIRECT TAXES | Core Courses | 4 | 4 | 100 |
ISM5350 | INTERNATIONAL SUPPLY CHAIN MANAGEMENT | Core Courses | 4 | 4 | 100 |
MIS5320 | MANAGEMENT INFORMATION SYSTEM | Core Courses | 4 | 4 | 100 |
SAPM5410 | SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT | Discipline Specific Electives | 4 | 4 | 100 |
SDBS512 | SELF ENHANCEMENT SKILLS-I | Skill Enhancement Courses | 2 | 0 | 50 |
STMG5340 | STRATEGIC MANAGEMENT | Core Courses | 4 | 4 | 100 |
6 Semester - 2019 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
BBBHT681 | PROJECT | Discipline Specific Electives | 3 | 3 | 100 |
FRMD6350 | FINANCIAL RISK MANAGEMENT AND DERIVATIVES | Discipline Specific Electives | 4 | 4 | 100 |
IBL6340 | INTERNATIONAL BUSINESS LAW | Core Courses | 4 | 4 | 100 |
IDTX6450 | INDIRECT TAXES | Discipline Specific Electives | 4 | 4 | 100 |
IFM6320 | INTERNATIONAL FINANCIAL MANAGEMENT | Discipline Specific Electives | 4 | 4 | 100 |
MACQ6460 | MERGERS AND ACQUISITIONS | Discipline Specific Electives | 4 | 4 | 100 |
PRMG6350 | PRODUCTION MANAGEMENT | Core Courses | 4 | 4 | 100 |
SDBS612 | SELF ENHANCEMENT SKILLS-II | Skill Enhancement Courses | 2 | 0 | 50 |
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Introduction to Program: | |
The program offers the students opportunity to learn various aspects of international business and finance and has a definite edge as it provides a concentrated focus of study. This programme also a deep acquaintance for students who may want to pursue higher education in India or abroad. Options available for transfer to foreign universities After completion of 2 years in Christ University, students can transfer to partner foreign university for completion of the program. In the foreign university the students may spend either 1 or 1.5 or 2 years. FIB students can transfer to any of the following 8 partner universities. They are :
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Programme Outcome/Programme Learning Goals/Programme Learning Outcome: PLG 1: Social Responsibility and Ethical SensitivityPLO 1.1: Demonstrate awareness of social issues (RBTL2) PLO 1.2: Identify ethical issues in business (RBTL3) PLO 1.3: Compare ethical practices in different contexts (RBTL4) PLO 1.4: Analyze stakeholder impact on social issues (RBTL4) PLO1. 5: Evaluate ethical perspectives of business actions (RBTL5) PLO 1.6: Propose initiatives to address social issues (RBTL6) PLG 2 : Functional Knowledge and Application PLO 2.1: Demonstrate understanding of concepts/theories of management (RBTL2) PLO 2.2: Utilize domain specific concepts/techniques to address business problems (RBTL3) PLO 2.3: Examine business decisions with cross functional lens (RBTL4) PLO 2.4: Compare organizational practices to theoretical frameworks (RBTL5) PLO 2.5: Estimate relevance of management theories in business scenarios (RBTL6) PLG 3: Communication PLO 3.1: Oral Communication - Summarize key facts with clarity (RBTL2) PLO 3.2: Oral Communication - Organize content with appropriate structure and style (RBTL3) PLO 3.3: Oral Communication - Choose appropriate language (verbal and non-verbal) while expressing views (RBTL5) PLO 3.4: Written Communication - Demonstrate clarity and coherence in writing (RBTL2) PLO 3.5: Written Communication - Develop documents with appropriate structure and style (RBTL3) PLG 4: Problem Solving PLO 4.1: Outline relevant facts in the context (RBTL2) PLO 4.2: Identify causes of the problem (RBTL3) PLO 4.3: List relevant assumptions (RBTL4) PLO 4.4: Choose appropriate framework for analysis (RBTL5) PLO 4.5: Propose possible solutions with their implications (RBTL6) PLG 5: Global Mindedness(PSO) PLO 5.1: Demonstrate awareness of local, regional, national and global needs (RBTL2) PLO 5.2: Identify challenges in business decisions in an international context (RBTL3) PLO 5.3: Assess implications of business decisions in an international context (RBTL 5) PLO 5.4: Create strategies to equitably address issues in a Multicultural environment (RBTL6) | |
Assesment Pattern | |
CIA 1 - 20 Marks - Quiz / Test / Written Assignment/Case analysis/Simulation exercises CIA 2 - Mid sem exam - 50 Marks converted to 25 Marks - Simple/Medium/Complex questions - 2/5/10 Marks + Case study - 10 Marks CIA 3 - 20 Marks - Presentation/Role Play/Case presentation/Mini project/Research based - Article review/Book review/Mastery project End sem exam - 50 Marks converted to 30 Marks - Simple/Medium/Complex questions - 2/5/10 Marks + Case study - 10 Marks | |
Examination And Assesments | |
Classroom instruction through audio visual aids. · Case studies. · Role-play. · Industry visits. · Industry placements. · Projects. · Field visits. · Seminar presentations. |
BBA131 - PRINCIPLES OF MANAGEMENT (2021 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The dynamic business environment compels managers to perform a challenging role in steering the organizations’ success to new heights. This comprehensive introductory course has been designed to provide valuable insights into the functions of modern-day managers. By tracing the historical evolution of management thought, it explores the basic concepts, principles and theories of management. It orients the learners towards basic understanding of managerial functions like planning, organizing, staffing, motivation, communication, controlling and supervision. By focusing on the contemporary challenges faced by organizations in recent years, it enables the proponents to cater to global needs and gather skills that ensures employability and sustainability in the corporate world.
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Course Outcome |
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CO1: Demonstrate understanding of the role of managers in an organization CO2: Summarize the elementary concepts, principles and theories of management CO3: Examine the managerial functions having an impact on the organizational effectiveness CO4: Discuss initiatives to address the contemporary issues and challenges in management CO5: Assess ethical workplace practices |
Unit-1 |
Teaching Hours:10 |
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INTRODUCTION TO MANAGEMENT
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Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioral Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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PLANNING AND DECISION MAKING
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Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy- Forecasting and Decision Making - Nature of decision making - Types of decisions – Decision Making Process – Rational Perspectives and Behavioral Aspects of decision making. | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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ORGANIZING
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Organizing - Nature and purpose - Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – Conflict between Line and Staff – Overcoming the Line-Staff Conflict. Departmentation - Span of control – Authority, Responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority. | |||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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STAFFING
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Staffing - Nature and Purpose of staffing – Importance of staffing – Components of Staffing - Manpower planning - Recruitment and Selection - Training and Development - Performance Appraisal. | |||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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DIRECTING
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Directing – Nature of Directing function - Principles – Importance of Effective Direction – Motivating people at work – Early motivational theories, Leadership and change - Effective Communication skills for directing – Barriers of communication | |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:7 |
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CONTROLLING AND SUPERVISION
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Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioral Implications of Control – Techniques of Managerial control - Co-ordination – Need for co-ordination – Types of Co-ordination - Techniques of Coordination - Cooperation. Supervision – Position of a supervisor – Qualities of good – Essential requirements of effective supervision. | |||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:5 |
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CONTEMPORARY ISSUES AND CHALLENGES IN MANAGEMENT OF 21st CENTURY
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Total quality management, Work force diversity, Globalization and innovation, Enterprise mobility, how to manage and control virtual teams, creating an ethical workplace. | |||||||||||||||||||||||||||||||
Text Books And Reference Books: Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India. | |||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern Evaluation Pattern
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BBA132 - FINANCIAL ACCOUNTING (2021 Batch) | |||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.
Course Objectives:
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Course Outcome |
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CO1: Identify the application of various principles and practice of Accounting in preparation of accounting statements CO2: Demonstrate the knowledge on the process of accounting cycle. CO3: Extend the knowledge of systematic maintenance of books of accounts to real life business CO4: Estimate Annual Financial statements of Sole proprietorship form of business. CO5: Outline the need for Accounting standards and IFRS |
Unit-1 |
Teaching Hours:6 |
Introduction to Accounting
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Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles. | |
Unit-2 |
Teaching Hours:12 |
Accounting systems & process
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Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance. | |
Unit-3 |
Teaching Hours:10 |
Subsidiary books
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Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book. | |
Unit-4 |
Teaching Hours:8 |
Bank reconciliation statement
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Need for reconciliation and preparation of bank reconciliation statement. | |
Unit-5 |
Teaching Hours:8 |
Rectification of Errors
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Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification. | |
Unit-6 |
Teaching Hours:12 |
Final Accounts
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Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns. | |
Unit-7 |
Teaching Hours:4 |
Accounting standards and IFRS
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Types of Accounting standards, Need for IFRS, Ind AS and IFRS. | |
Text Books And Reference Books: Jain S.P.,& Narang K L. (2020). Basic Financial Accounting I, New Dehli, Kalyani publishers. | |
Essential Reading / Recommended Reading
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BBA133 - MICROECONOMICS (2021 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This common core course helps students to think in the economic way of establishing a connection between unlimited wants and limited resources available to an individual, firm and the society. It deals with the application of economic analysis in formulation of business decisions. In this context, the course deals with demand, supply, pricing, theory of consumer choice, theories of production and market structures. |
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Course Outcome |
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CO1: Illustrate society's trade-offs by using Production Possibility Frontier. CO2: Explain the effect of shifts in market supply and demand curves on price and quantity produced by firms. CO3: Explain how consumers maximise total utility within a given income using the utility concepts. CO4: Examine the effects of negative and positive externalities and examine the real-world externality situations. CO5: Anlayse relationship between different cost and revenue concept related to production process. CO6: Compare the pricing mechanism and output determination under different market conditions. |
Unit-1 |
Teaching Hours:6 |
Basic Concepts
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Ten Principles of Economics: How People Make Decisions - How people Interact - How the Economy as a Whole Works; Thinking Like an Economist - Role of Observations, Theory and Assumptions in Economics; Role of Economic models - The Circular Flow Diagram - Production Possibility Frontier - Opportunity Cost; Central Problems of an Economy; Microeconomics and Macroeconomics. | |
Unit-2 |
Teaching Hours:10 |
The Basics of Supply and Demand
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Markets and Competition; Demand - Law of Demand, Exceptions to the Law - Market Demand - Changes in Demand; Supply - Law of Supply, Exceptions to the Law - Market Supply - Changes in Supply; Equilibrium – Steps - Changes in Equilibrium. | |
Unit-3 |
Teaching Hours:7 |
Elasticity and its Application
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Elasticity of Demand - Price Elasticity and Its Determinants - Methods of Measurement - Degrees of Price Elasticity - Total Revenue and Price elasticity; Income Elasticity Demand; Cross Elasticity Demand; Elasticity of Supply-Determinants - Measurement and Degrees. | |
Unit-4 |
Teaching Hours:10 |
Theory of Consumer Behaviour
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Utility - Characteristics and Types - Cardinal and ordinal Utility analysis – Law of Diminishing Marginal utility; Budget Constraint; Indifference curves - Properties, Consumer’s equilibrium - Price Effect - Income Effect and Substitution Effect. | |
Unit-5 |
Teaching Hours:5 |
Market Efficiency and Externalities
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Consumers, Producers and the Efficiency of the Markets: Consumers surplus (Marshall) - Producer surplus and Market efficiency; Externalities and Market Inefficiency - Negative and Positive. | |
Unit-6 |
Teaching Hours:10 |
Theory of Production and Cost
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Production Function; Law of Variable Proportions; Law of returns, Economies of Scale; Iso-quants and Iso-cost lines. Cost Function - Important Cost Concepts; Short Run and Long Run Cost Analysis (traditional theory) - Modern theory of cost; Long Run and short Run Revenue analysis. | |
Unit-7 |
Teaching Hours:12 |
Market Structure and Competitive Strategy
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Market structure - Perfect Competition - Price and Output Determination - Role of Time Element in Market Price Determination; Monopoly - Price and output determination, Price Discrimination; Monopolistic Competition - Price and Output Determination-Selling Costs - Product Differentiation – Oligopoly - Duopoly Example - Price Determination (Collusive Pricing, Price Leadership). | |
Text Books And Reference Books: Gregory Mankiw, N. (2016), Principles of Economics, 8th Edition, Cengage Learning India. | |
Essential Reading / Recommended Reading Robert S Pindyck and Daniel L Rubinfeld (2013), Microeconomics, 8th Edition, New York: Pearson. Salvatore, D. (2011). Managerial Economics in a Global Economy (7th ed.). Oxford: Oxford University Press. Sen, Anindy (2006). Microeconomics: Theory and application (2nd ed.). Oxford: Oxford University Press. | |
Evaluation Pattern CIA1 , CIA2 ,CIA3 and End Sem | |
BBH111 - SOCIAL SENSITIVITY SKILLS (2021 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:0 |
Course Objectives/Course Description |
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The course develops social sensitivity skill, a practice by which an individual can observe, identify, and understand the indications from socio-cultural contexts and social interactions or relationships. Social sensitivity allows students to be respectful of people around them and their respective environment. Social sensitivity combines emotional, social, and adaptive intelligence and helps students to fully prepare for ‘new normal’ expectations from all walks of life, especially business. Course Objectives:
1) To create self-awareness on social and cultural diversity and individuality
2) To sensitize in responsible and meaningful behaviour with multicultural people and/or milieu |
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Course Outcome |
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CLO1 : Develop listening, observing, interactive and participative skills CLO2: Develop empathy, objective analysis, and self-reflection |
Unit-1 |
Teaching Hours:13 |
Capacity building
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UNIT–I 10 Hrs
Level of Knowledge: Basic Capacity building – how to listen, how to observe, how to interact, how to participate, how to develop ‘we-feeling’, how to understand ‘other’, how to solve problems.
EVALUATION–I 3 Hrs Individual Activity Capturing Lifestory – Choose a person you like and ask him/her to narrate the lifestory to you. Record it and convert into text exactly (verbal and nonverbal cues - voice, tone, emotions, pause, etc.). Now interpret (without any judgment) his/her lifestory in your own words and present it in the class. | |
Unit-2 |
Teaching Hours:17 |
Relationship building
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Level of Knowledge: Conceptual
Relationship building – emotional intelligence, social intelligence, adaptive intelligence, mindfulness, daily reflection, acceptable and respectful behaviour, positive and helping attitude, constructive criticism and feedback.
EVALUATION–II 3 Hrs Group Activity (2 member team) Exchanging Culture– Choose a classmate from a very different cultural background than your own. Interact with each other and learn about each other’s culture. Make notes on the cultural differences and cultural shock (if any) with thoughtful understanding. Present each other’s culture as a team in the class - highlighting uniqueness in your friend’s culture, breaking stereotypes and identity labelling of his/her culture. | |
Text Books And Reference Books: Theresa Cheung. The Sensitivity Code: Life strategies for thriving in an overwhelming world. London, Thread Publication, 2020 (editions in Paperback, Kindle, Audiobook). | |
Essential Reading / Recommended Reading Martin M. Antony and Richard P. Swinson. The Shyness and Social Anxiety Workbook: Proven, Step-by-Step Techniques for Overcoming Your Fear. Oakland: Canada, New Harbinger Publications, Inc., 2017 (editions in Paperback, Kindle). | |
Evaluation Pattern EVALUATION–I 3 Hrs Individual Activity Capturing Lifestory – Choose a person you like and ask him/her to narrate the lifestory to you. Record it and convert into text exactly (verbal and nonverbal cues - voice, tone, emotions, pause, etc.). Now interpret (without any judgment) his/her lifestory in your own words and present it in the class. ( 50 Marks) EVALUATION–II 3 Hrs Group Activity (2 member team)
Exchanging Culture– Choose a classmate from a very different cultural background than your own. Interact with each other and learn about each other’s culture. Make notes on the cultural differences and cultural shock (if any) with thoughtful understanding. Present each other’s culture as a team in the class - highlighting uniqueness in your friend’s culture, breaking stereotypes and identity labelling of his/her culture.
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FIB121 - FRENCH (2021 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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The students understand and use accurately the basic structures of the language. Students interact appropriately with the teacher, using a range of basic structures |
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Course Outcome |
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CO1: Emphasis is on the development of basic listening, speaking, reading, and writing skills. Specific vocabulary around holidays, sightseeing, accommodation and methods of travel, Build confidence in dealing with foreign visitors and organisations. CO2: Students can satisfy requirement of everyday situations. CO3: Students can understand most speech on a familiar topic. CO4: Students can narrate and describe in past, present tense. Writing articles, brochures, blog posts and advertisements in French Language. |
Unit-1 |
Teaching Hours:8 |
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The one and the other
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Savoir-faire: Greetings, asking & telling the name, introducing someone, welcoming someone, identifying someone etc.
Grammaire: indefinite articles, the gender of nouns; Present tense of verbs ending in ER, verbs avoir, appender; negation; irregular adjectives. Verbs avoir and Etre, interrogation, negative form, and prepositions.
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Unit-2 |
Teaching Hours:10 |
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Here, somewhere else
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Savoir –faire: talking once city, Saying what one likes, giving information, expressing admiration, asking for the directions and indication of the weather. Grammaire: Definite articles, Present tense of verbs ending in ER; adjectives. Third group verb RE , and adjectives. | |||||||||||
Unit-3 |
Teaching Hours:10 |
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Tell me who you are
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Savoir – faire:saying what once tast and the profession, characteristic of a person, introducing the family and announcing an event. Grammaire: verb conjugations, Possessive adjectives, Articles, and Pronoms | |||||||||||
Unit-4 |
Teaching Hours:10 |
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Everyone has there own rhythm
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Savoir – faire: Asking for time , everyday rotine,Inviting, accepting, expressing one’s inability to attend. Grammaire: reflexive verbs, indication of time, imperitive mood, past tense. | |||||||||||
Unit-5 |
Teaching Hours:7 |
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Highlights
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Savoir – faire: suggesting an advice, ritual of a fest,paying a compliment, speaking over the phone. Grammaire: Present tense of er verbes “yer”, Future tense. Recent past | |||||||||||
Unit-6 |
Teaching Hours:5 |
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Reflexive Verbs/ write about daily life 2. Role Plays 3. My city
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Reflexive Verbs/ write about daily life 2. Role Plays 3. My city | |||||||||||
Text Books And Reference Books: Alter Ego +: la méthode de référence en FLE dans le monde entier!! | |||||||||||
Essential Reading / Recommended Reading Alter Ego +: la méthode de référence en FLE dans le monde entier!! | |||||||||||
Evaluation Pattern CIA - Evaluation Pattern
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FIB122 - DEVELOPING FLUENCY AND CLARITY IN ENGLISH (2021 Batch) | |||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is designed for students to work with using English to help build business contexts for students' business studies. This course introduces students to reading and writing for Business Studies. Since the discipline of Business uses specific registers and contexts to create content for English. The course is divided across three genres – Cases, Critiques, and Essays and draws from the British Council’s course on Writing for Business’. The course instructors will put together a set of cases and contexts at the beginning of the semester drawing from the contemporary business climate and those would be discussed across the course. Course Objectives: The course has been conceptualized with the following objectives:
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Course Outcome |
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CO1: Display the ability to recognise, appraise, evaluate cases through case-based activities and tasks. CO2: Demonstrate the ability to develop critiques, and write essays. CO3: Engage in active problem solving activities through the analyse of cases and reflect it through the creation of cases in the domain of business. CO4: Display advanced business writing skills through the deployment of critical tools in writing i.e. identify objects of study, construct arguments after evaluating the object, and provide a point of view to
support claims made. |
Unit-1 |
Teaching Hours:15 |
Cases
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This unit will introduce students to ‘cases’ as a form of writing that helps locate significant business ideas, problems that require critical thinking and analysis. Students will be introduced to a variety of cases and taught how to read a case, break the various elements of a case down, analyse them and synthesise the ideas. Skill Focus: 1. Note Taking 2. Summarizing a text 3. Understanding how ideas in a text are linked 4. Locating and positioning speaker emphasis | |
Unit-2 |
Teaching Hours:15 |
Critiques
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This unit will introduce students to a range of readings that will help locate critiques through an analytical mode of reading business material. The unit will be geared towards enabling critical thinking in students through a reading of the central ideas of the text/context chosen.
Skill Focus: 1. Recognising the writer’s stance 2. Locating key information in complex sentences 3. Inferring implicit ideas | |
Unit-3 |
Teaching Hours:15 |
Essays
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This unit will introduce students to the advanced structures of academic writing by looking closely at essays. The unit will enable students to create essays through reading and writing. Students would be specifically reinforced about the structure of an essay, its components, locating the argument, constructing one, using sources to substantiate claims, reporting research findings etc.
Skills Focus: 1. Paraphrasing 2. Expanding notes into complex sentences 3. Writing effective introductions/conclusions 4. Incorporating quotations 5. Writing Thesis statements 6. Developing research strategies | |
Text Books And Reference Books: Required Reading: Readings will be provided as a compilation by the course Instructor at the beginning of the course. | |
Essential Reading / Recommended Reading Required Reading: Readings will be provided as a compilation by the course Instructor at the beginning of the course. | |
Evaluation Pattern
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FIB134 - FINITE MATHEMATICS (2021 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Mathematics has emerged as the key for major decision making process. The subject is introduced as to give the basic subject giving emphasis on the applications in business. Understanding of mathematical models is essential to project the real life scenario in a simplified form in business. The study of matrices helps to handle mathematical models with many variables. The decision making environment is so complex that the right and appropriate decision can only be made with good analytical skills. The subject is introduced with such an outlook. Course Objectives: 1. To impart basic knowledge of mathematics and its applications in business. 2. To demonstrate understanding of construction and analysis of mathematical models in decision making in a business environment. 3. To assess the given business scenario and make decisions. 4. To improve awareness regarding frequently occurring business problems in day to day life. |
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Course Outcome |
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CO1: Understand the importance of Mathematical concepts in business environment. CO2: Understand Mathematical concepts and identify appropriate tool for solving simple
problems.
CO3: Demonstrate knowledge of mathematics and apply in simple business situations CO4: Analyse business environment to make decisions under uncertainty using
quantitative approach.
CO5: Make comparative analysis and take decisions using simple mathematical models CO6: Propose ideas to evaluate decisions regarding time value of money |
Unit-1 |
Teaching Hours:5 |
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Linear Models
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Linear equations and inequalities in one variable, Linear functions, slope and equations of a line, linear mathematics models, constructing mathematical models. | |||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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System of Linesr Equations And Matrices
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Addition of matrices – System of linear equations, addition and multiplication of Matrices –Determinants – Inverse of a matrix by Gauss Jordan method. Application of matrices and Determinants – Solution of a system of linear equations- Gauss elimination method. | |||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Linear Programming Problems
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Definition – Linear Programming Problem – Formulation – Solution by Graphical method – simplex method – minimization and maximization problems. | |||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Probability And Probability Distributions
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Introduction to Probability, Basic Concepts of Probability, Conditional Probability, Independent Events, Bayes’ Theorem. Probability Distributions – Binomial, Poisson and Normal distributions, Expected Value. | |||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Commercial Arithmetic
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Simple interest – Compound Interest. Equivalent Rate – Depreciation - Present value. Annuity – Sinking Fund. | |||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:15 |
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Calculus
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Limits – Differentiation - Methods of differentiation – Second order derivative – Maxima and Minima. Application to commerce and Economics. - Revenue Function – Cost function – Profit function – Elasticity of demand – Breakeven point. | |||||||||||||||||||||||||||||||||
Text Books And Reference Books:
· Goldstein, L.J., Schneider, D.I., & Siegal, M.J. (2010). Finite mathematics and Applications. New Jersey: Pearson Publication. | |||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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FIB191 - PUBLIC SPEAKING (2021 Batch) | |||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The study of the application of principles of communication underlying effective oral presentations, with attention given to speaking in business, professional and public settings. Includes practice in preparing, presenting and evaluating speeches and other forms of oral presentations. Organization of thoughts is pivotal in public speaking and the course provides space for that through critical thinking exercises. The course has been conceptualized with the following objectives: ● Provide the students an exposure to various public speaking environments and events specifically in the field of business. ● Familiarize the students with the basic requirements of effective public speaking. ● Enable the students to identify their strengths and weaknesses in the field of public speaking and work upon them in a meticulous manner. ● Develop skills to organize thoughts for speech through critical thinking practices. |
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Course Outcome |
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CO1: Display the ability to speak fluently in business, professional, and public settings and events. CO2: Demonstrate the ability to present ideas effectively through presentations (PPT, Slides etc.). CO3: Demonstrate their communication skills confidently in diverse communicational siatuations (Group Discussions, Mock interviews etc.) CO4: Apply critical thinking skills to organize thoughts for speaking in a given context. |
Unit-1 |
Teaching Hours:2 |
Overview
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Power and tradition of public speaking, similarities and difference between public speaking and conversation, | |
Unit-2 |
Teaching Hours:2 |
Anxiety, Developing confidence
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a. Anxiety b. Developing confidence c. Public speaking and critical thinking, speech communication process. | |
Unit-3 |
Teaching Hours:2 |
Your First Speech
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a. Your First Speech b. Preparing your speech, delivering your speech | |
Unit-4 |
Teaching Hours:2 |
Listening
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a. Listening b. Importance of listening, listening and critical thinking, causes of poor listening, how to become a better listener. | |
Unit-5 |
Teaching Hours:2 |
Selecting a Topic
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a. Selecting a Topic b. Choosing a topic, determine the general and specific purpose. Phrasing the central idea. | |
Unit-6 |
Teaching Hours:2 |
Understanding the audience
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Audience – centeredness, the psychology of the audience, demographic audience analysis, situational audience analysis, getting information about the audience and adapting to the audience. | |
Unit-7 |
Teaching Hours:2 |
Supporting your Speech
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a. Gathering materials from the library, internet, interviewing. Supporting your ideas with examples, statistics, statistics or citation. | |
Unit-8 |
Teaching Hours:2 |
Organising your ideas
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a. Main points of the speech, supporting materials, connectives. | |
Unit-9 |
Teaching Hours:2 |
Intro and conclusion
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a. The introduction and conclusion of the speech. | |
Unit-10 |
Teaching Hours:3 |
Outlining
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The preparation of outline and speaking outline. | |
Unit-11 |
Teaching Hours:3 |
Language
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a. Meaning of words, using language accurately, using language vividly, using language appropriately. | |
Unit-12 |
Teaching Hours:3 |
Delivery
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a. What is a good delivery? Method of delivery, the speaker’s voice, the speaker’s body, practicing delivery and answering audience questions. | |
Unit-13 |
Teaching Hours:3 |
Visual Aids
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a. Kinds of visual aids, guidelines for preparing visual aids, guidelines for presenting visual aids. | |
Unit-14 |
Teaching Hours:3 |
Informative
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a. Types of informative speeches,: analysis and organization, Guidelines for informative speaking. Sample speech with commentary. | |
Unit-15 |
Teaching Hours:3 |
Persuasive
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a. The importance of persuasion. Ethics and persuasion , psychology of persuasion. b. Persuasive speeches on question of fact, values and policy. | |
Unit-16 |
Teaching Hours:3 |
Persuasive Straretegies
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a. Building credibility, using evidence, reasoning, appealing to emotions. | |
Unit-17 |
Teaching Hours:3 |
Special Occassion
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a. Speeches of Introduction, speeches of presentation, speeches of acceptance. | |
Unit-18 |
Teaching Hours:3 |
Small Groups
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Leadership and responsibilities in a small group. Relative thing method. | |
Text Books And Reference Books:
Sellnow, Deanna Thomason: Wadsworth, 2012 – Public Speaking: A Process Approach. | |
Essential Reading / Recommended Reading
Sellnow, Deanna Thomason: Wadsworth, 2012 – Public Speaking: A Process Approach. | |
Evaluation Pattern This a practical paper. 70% of the marks will be collected throughout the semester through oral quizzes, presentations, group assignments, The end semester exam will be for 30% and will have spoken components for assessment. Evaluation Pattern CIA I: Individual Assignment (20 marks) CIA II: Group Assignment (50 marks) CIA III: Group Assignment (20 marks) CIA IV: Individual/Group Assignment (50 marks)
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BBA231 - ORGANIZATIONAL BEHAVIOUR (2021 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course focuses on the basic elements that determine human behavior in an organizational context. It provides various theoretical frameworks to understand human behaviours at individual, group and organization level. The course provides insights into the foundation of human behaviours such as personality, learning, values, attitudes and perception. At the group level its characteristics in terms of size, status, norms, role and cohesiveness makes it functional or dysfunctional. Leaders who are able to influence the individual and group behaviours create positive organisations culture. Thus it is essential for manager to develop an understanding about human behaviours at the workplace and manage them for organizational effectiveness. Course Objectives: To examine the impact of globalization, diversity and ethics on organizational behaviours.
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Course Outcome |
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CO1: To analyses the individual?s work behaviours due to personality, attitudes and perceptions. CO2: To assess the dynamics of group behaviours and its influence on group effectiveness. CO3: To compare and contrast various leadership style as in classic and modern theories. CO4: To determine practices that creates positive organisation culture. |
Unit-1 |
Teaching Hours:8 |
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Introduction to Organizational Behavior
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Definition of Organizational Behavior, OB as systematic study, Contribution from other disciplines, Challenges and Opportunities in organizational behavior, OB Model/Framework- Individual, Group and Organisational Level. | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Personality, Learning & Values
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Defining and Measuring Personality, Determinants of Personality, The Big Five Personality Model, Myers-Briggs Type Indicator, and Other Personality Traits like Authoritarianism, Locus of Control, Machiavellianism, Self Esteem, Risk Taking, Self-Monitoring and Achievement Oriented. Importance of values- instrumental and terminal values.
Meaning of Learning; Theories of Learning- Classical Conditioning, Operant conditioning, Cognitive theory, Social learning theory, Principles of learning, Schedule of Reinforcement. | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Attitude
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Components of Attitude- ABC model, Function of Attitude, Cognitive Dissonance Changing Attitude, Work Attitudes- Job Satisfaction and Organisation Commitment. | |||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
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Perception
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Meaning, Factors influencing perception, Attribution Theory, Common short cuts in judging others. | |||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Group Dynamics
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Define Group and different type of Groups, Stages of Group Development, Group Properties-Roles, Norms, Status, Size, Cohesiveness; Group Decision making, Groupthink and Group Shift | |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
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Leadership
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Concept of Leadership-Trait Theories-Behavioral Theories, Ohio & Michigan Studies - Managerial Grid; Contingency Theory-Situational Leadership and Path & Goal of leadership; Contemporary Theories- Transformational, Transactional, Charismatic Leadership, Ethical Leadership and Servant Leadership. | |||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Organization Culture
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Definition of organizational culture and its characteristics, Strong versus Weak culture, Function and Dysfunction of Culture, Creating & Sustaining Culture, -How employees learn culture-Creating Positive organizational culture. | |||||||||||||||||||||||||||||||
Text Books And Reference Books: Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2018), 18th Ed. Organizational Behaviour. Pearson Education Asia. | |||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA232 - BUSINESS STATISTICS (2021 Batch) | |||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Business Statistics helps us to make business decisions under uncertainties based on numerical and measurable scales. Decision making process should be always objective and in order to make unbiased decisions, collection and analysis of quantitative data as well as interpreting the results necessitates an understanding of statistical tools and models. As a result, it is essential for individuals working in this environment to have the knowledge and skills to interpret and use appropriate statistical tools and statistical techniques in various scenarios. Course Objectives: ● To demonstrate the knowledge of organising a problem/data and make evidence-based decisions using statistical tools.
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Course Outcome |
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1: Explain the techniques of data collection, tabulation and presentation of data. 2: Infer the results of statistical analysis. 3: Apply statistical tools specific skills to analyze the business and management problems 4: Explain the relationship among variables. 5: Interpret regression/time series equations to analyze the effect of independent variables on the dependent variables |
Unit-1 |
Teaching Hours:6 |
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Introduction to Statistics
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Meaning, Definition, Features, Importance and limitations of statistics. Meaning and difference between primary and secondary data, data collection methods. Classification and tabulation of data including tally marks, methods of classifying data - quantitative, qualitative, geographical, chronological, Discrete and continuous frequency distribution | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Measures of Central Tendency
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Meaning, measures of Central Tendency- Arithmetic Mean, Weighted Arithmetic Mean, median, mode, geometric mean and harmonic mean (only theory) and partition values- quartiles, deciles, percentiles | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Measures of Dispersion and Skewness
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Meaning, Definitions, Properties of dispersion - Range, Quartile Deviation, Mean Deviation from Mean and Median, Standard Deviation and coefficient of variation. Skewness-meaning, difference between dispersion and skewness, Karl Pearson’s and Bowley’s measures of skewness | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Correlation and Regression
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Meaning, Definition and Use of Correlation, Scatter diagram, Types of correlation, Karl Pearson’s correlation coefficient, Spearman’s Rank correlation, Probable Error. Regression- Meaning and utility of Regression analysis, Comparison between Correlation and Regression, regression lines –X on Y, Yon X, Regression Equations and Regression Coefficients. Introduction to Logistic regression | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
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Time Series
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Meaning, Components of time series, Calculation of Secular Trend-Moving Average method – odd and even period moving average and method of Least Squares | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Probability and Probability distributions
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Introduction to Probability, Basic Concepts of Probability, Probability Distributions – Binomial, Poisson and Normal distributions, Expected Value | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:12 |
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Sampling Distribution and Introduction to Inferential statistics
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Introduction to testing of Hypothesis: Procedure for testing hypothesis - Setting of Hypothesis -Null and alternative hypotheses, Estimation, Computation of Test statistics, - Types of errors in hypothesis testing - Level of significance - Critical region and value - Decision making. Test of significance for Large and small sample tests, Z and t tests for mean and proportion, one-way ANOVA,Chi-square test for goodness of fit and independence of attributes. | |||||||||||||||||||||||||||||
Text Books And Reference Books: Sharma J. K (2020) Business Statistics 5th edition Delhi: Vikas Publishing House | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA233 - MACROECONOMICS (2021 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The course aims at providing a systematic introduction to mainstream approaches to the study of macroeconomics in the current century. It has been designed in such a way that it stimulates awareness on macroeconomic challenges and policy management in progressive nations. It also aims at developing the ability for objective reasoning about macroeconomic issues. |
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Course Outcome |
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CO1: Provide a strong base of macroeconomic principles and concepts relevant in managerial decision making. CO2: Enable the students to apply the knowledge in managerial decision-making process. CO3: Enable the students to prescribe policies in the light of changing macroeconomic scenario. |
Unit-1 |
Teaching Hours:10 |
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Measuring a Nation?s Income and Cost of Living
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Economy’s Income and Expenditure - Measurement of GDP - Components of GDP - Real versus Nominal GDP - The GDP Deflator; The Consumer Price Index (CPI) - Calculation of CPI - GDP Deflator versus CPI - Correcting economic variables for the effects of inflation - Real and Nominal Interest Rates - Limitations | |||
Unit-2 |
Teaching Hours:9 |
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Production and Growth
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Economic Growth around the world: Productivity: Its Role and Determinants-Economic Growth and Public Policy - Investment-Human Capital.
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Unit-3 |
Teaching Hours:9 |
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Goods and Money Market
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Saving and Investment in the National Income Accounts - The Market for Loanable Funds - Policy Changes and Impact on the Loanable fund Market; Money - Meaning and Functions-Money Supply; Full Reserve Banking and Fractional Reserve Banking - Central Bank Tools of Monetary Control; Classical Theory of Inflation - Classical Dichotomy and Monetary Neutrality - Velocity and Quantity equation - Fisher Effect - Costs of Inflation. | |||
Unit-4 |
Teaching Hours:7 |
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Unemployment
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Identifying Unemployment - Labour Force - Unemployment Rate - Labour Force Participation - Types of Unemployment - Unemployment Insurance - Minimum Wage Laws. | |||
Unit-5 |
Teaching Hours:9 |
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Aggregate Demand, Aggregate Supply and Influence of Monetary and Fiscal Policy on Aggregate Demand
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Three Key Facts about Economic Fluctuations - Short run Economic Fluctuations - Aggregate Demand Curve, Aggregate Supply Curve, Two Causes of Economic Fluctuations; Monetary Policy Influence on Aggregate Demand - The Theory of Liquidity Preference; Fiscal Policy influence on Aggregate Demand - The Multiplier Effect - Crowding out effect - Stabilisation Policy; Active Versus Automatic Stabilizers. | |||
Unit-6 |
Teaching Hours:8 |
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Short Run Tradeoff between Inflation and Unemployment
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The Phillips Curve - Shifts in Phillips Curve and the Role of Expectations - Shifts in Phillips Curve and The Role of Supply Shocks; The Cost of Reducing Inflation Rational Expectations and the Possibility of Costless Disinflation. | |||
Unit-7 |
Teaching Hours:8 |
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Six Debates over Macroeconomic Policy
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Economic Stabilization - Monetary vs. Fiscal Policy; Handling Recession - Higher Spending vs. Tax Cuts; Monetary Policy - Rule vs. Discretion Based; Central Bank Goal: Zero vs. Non-zero Inflation; Government Budget- Balanced vs. Unbalanced; Tax Laws for Savings – Reformed vs. Not Reformed. | |||
Text Books And Reference Books: Mankiw, G.N. (2018). Principles of Macroeconomics (8th ed.). Cengage Learning India. | |||
Essential Reading / Recommended Reading Abel, A. B. & Bernanke, B. S. (2011). Macroeconomics (7th ed.). Pearson Education. Blanchard, O. (2009). Macroeconomics (5th ed.). Pearson Education. Dornbusch, R., Fischer, S., & Startz, R. (2015). Macroeconomics (11th ed.). McGraw Hill Education. Froyen, R. (2014). Macroeconomics: Theories and Policies (10th ed.). Pearson Education. Mishkin, F. S. (2016). Macroeconomics: Policy & Practice (2nd ed.). Pearson Education. | |||
Evaluation Pattern CIA1, CIA2 , CIA3 and End Sem | |||
BBH211 - EXPRESSIVE SKILLS (2021 Batch) | |||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:0 |
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Course Objectives/Course Description |
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Course Outcome |
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CO1: Articulate own or others? feelings, experiences, imaginations, ideas, and opinions.
CO2: Evaluate and meet social and cultural expectations in oral and written communications pertaining to different contexts. |
Unit-1 |
Teaching Hours:17 |
Oral Expression
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Level of Knowledge: Conceptual Oral Expression – receptive vs. expressive language, thinking vs. acting skills, ideation vs. innovation, visualisation, experience sharing and storytelling, opinion and debate, negotiation and conflict resolution.
EVALUATION–I 3 Hrs Individual Activity Joy of Expression – Think of a ‘happiest moment’ in your life! Trace the history of events or surprising circumstance/s that made you feel immense joy. Note down the background details and your reactions to happiness for a short or long time. Create a visualisation chart (using creative aids) on your happiest moment. Feel the happiness again by sharing the moment and its impact upon you with your classmates. | |
Unit-2 |
Teaching Hours:13 |
Art in Writing
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Level of Knowledge: Conceptual Written Expression – formal and informal letter writing; email and text message writing; essay, report and case-study writing; creative, narrative and persuasive writing; blog and social media writing.
EVALUATION–II 3 Hrs Group Activity (3 member team) Art in Writing – A team of 3 students will be given a picture of modern art. Together they have to interpret the art and identify relationships and fine distinctions apparent or hidden. Team has to collaborate and develop a well written communication on the original meaning of the art for public dissemination. Present your team art and its meaning to the class and get feedback. | |
Text Books And Reference Books: Sakyong Mipham. The Lost Art of Good Conversation: A Mindful Way to Connect with Others and Enrich Everyday Life. USA: Harmony Books, 2017 (editions in Hardcover, Kindle, Audiobook) | |
Essential Reading / Recommended Reading 1. Kathleen Adams, Expressive Writing: Classroom and Community. Rowman & Littlefield Publishers, 2014 (editions in Hardcover, Paperback, Kindle). | |
Evaluation Pattern EVALUATION–I 3 Hrs Individual Activity Joy of Expression – Think of a ‘happiest moment’ in your life! Trace the history of events or surprising circumstance/s that made you feel immense joy. Note down the background details and your reactions to happiness for a short or long time. Create a visualisation chart (using creative aids) on your happiest moment. Feel the happiness again by sharing the moment and its impact upon you with your classmates. EVALUATION–II 3 Hrs Group Activity (3 member team) Art in Writing – A team of 3 students will be given a picture of modern art. Together they have to interpret the art and identify relationships and fine distinctions apparent or hidden. Team has to collaborate and develop a well written communication on the original meaning of the art for public dissemination. Present your team art and its meaning to the class and get feedback.
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BBH281 - SOCIAL RESPONSIBILITY PROJECT (2021 Batch) | |
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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This project will sensitize students on social issues. |
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Course Outcome |
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CO1: This project will sensitize students on social issues. |
Unit-1 |
Teaching Hours:0 |
Guidelines for report writing
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Guidelines for SRP Report · Students are required to report on the work done with an NGO for 25 hours (mandatory) · Submit report – rough draft to Class Co-Ordinators · After approval- Two Final Copy to be Submit in Spiral Bound (one for student and one for University). · Font : Times New Roman, Text Size 12; Tiles Font 14 · No signature in Acknowledgement · Normal A4 Size Sheets to be used; Glazing Sheets and Thick Sheets not allowed · No Header and Footer except for page numbers · Borders only to be in Initial Certificates and Cover Pages · No Logo expect Christ University, NGO Logo on regular pages only on Certificate | |
Text Books And Reference Books: NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern PROJECT:25 MARKS VIVA:25 MARKS | |
EVS221 - ENVIRONMENT STUDIES (2021 Batch) | |
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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To sensitize students on environmental issues |
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Course Outcome |
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C01: o sensitize students on environmental issues |
Unit-1 |
Teaching Hours:0 |
TO SENSITIVE STUDENTS ON ENVIRONMENTAL ISSUE
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TO SENSITIVE STUDENTS ON ENVIRONMENTAL ISSUE | |
Text Books And Reference Books: na | |
Essential Reading / Recommended Reading na | |
Evaluation Pattern CIA 1 CIA 2 CIA3 | |
FIB221 - FRENCH (2021 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Students should be able to comprehend and respond with grammatical accuracy to spoken and written French as well as demonstrate cultural awareness. |
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Course Outcome |
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CO1: Emphasis is on the development of basic listening, speaking, reading, and writing skills. Specific vocabulary around holidays, sightseeing, accommodation and methods of travel, Build confidence in dealing with foreign visitors and organisations. CO2: Students can satisfy requirement of everyday situations. CO3: Students can understand most speech on a familiar topic. CO4: Students can narrate and describe in past, present tense. Writing articles, brochures, blog posts and advertisements in French Language. |
Unit-1 |
Teaching Hours:12 |
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Talking about the Seasons
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Savoir – faire: talking about the Seasons, discussing the weather Forcast,locating a place, hobbies,….etc..
Grammaire:; Pronom Y and on .simple future..
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Unit-2 |
Teaching Hours:12 |
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Its my choice
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Savoir – faire: describing once dress, appreciating and criticizing the way of dressing, giving suggestions, choosing a gift for someone Someone dress. Grammaire: Partitive Article, definit and indefinite articles, pronom complement object direct and indirect. | |||||||||||
Unit-3 |
Teaching Hours:12 |
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Living in the city
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Savoir-faire: Asking the price of an article & protesting against the price. Giving orders, locating a place, saying whether a suggestion is stupid or strange. Grammaire: expressing in quantity, pronom en, Imperative tense. Construction of phrases with the infinitive. | |||||||||||
Unit-4 |
Teaching Hours:9 |
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Living Environment
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Savoir – Faire:looking for an accomadation , negociating the price,... Grammaire: Depuis / il ya , imperative tense, past tense, and present tense. | |||||||||||
Text Books And Reference Books: Alter Ego +: la méthode de référence en FLE dans le monde entier!! | |||||||||||
Essential Reading / Recommended Reading Alter Ego +: la méthode de référence en FLE dans le monde entier!! | |||||||||||
Evaluation Pattern CIA - Evaluation Pattern
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FIB222 - THOUGHT AND WRITING (2021 Batch) | |||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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As a continuation of the course on writing, this course will specifically aim toward developing a nuanced sense of the visuality we have come to inhabit today. The course is specifically designed to help students read, interpret and deploy visuals effectively for their business requirements.
Course Objectives: The course has been conceptualized with the following objectives:
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Course Outcome |
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CO1: Demonstrate the ability to analyse and interpret visual data and reflect that through various writing activities. CO2: Create meaningful and relevant visual data in the form of posters, videos etc. for business contexts. CO3: Develop an awareness about the social, cultural, and political contexts of the creation and reception of visuals and demonstrate it through the creation of visual content. |
Unit-1 |
Teaching Hours:15 |
Reading Images
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This unit will introduce the visual field as an important field of inquiry in business contexts. The unit will provide a detailed understanding of the elements of visuality. Skill Focus : 1. Understanding how ideas in a visual text are linked 2. Locating and positioning speaker emphasis | |
Unit-2 |
Teaching Hours:15 |
Interpreting and Analysing Visual Content
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This unit will facilitate students to be able to read, analyse and interpret visual fields. A wide range of data from the visual context including infographics, advertisements, films, documentaries, social media, fashion, among others will be used to train students to develop modes of critical, analytical and written skills to analyse and interpret the data. Social, political and cultural factors that determine the creation, dissemination and interpretation of visuals in our contemporary context. Skill Focus: 1. Recognising the writer’s stance 2. Inferring implicit ideas 3. Analysing and critiquing images 4. Evaluation of visuality in images | |
Unit-3 |
Teaching Hours:15 |
Creating effective visual content
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This unit will facilitate students to create meaningful, critically informed and culturally sensitive visual content that will aid in their business contexts. Mind mapping techniques, Advertisements, photo essays, documentaries, and other forms of visual infographics and vlogs will be facilitated as newer modes of engaging with business today. Skill Focus 1. Creating effective visual content 2. Familiarity with a wide range of visual genres for content creation 3. Recognising the purpose of visual content creation 4. Determining the right visuality to represent given data 5. Use visuals to effectively interpret, analyse and generate data | |
Text Books And Reference Books: Readings will be provided as a compilation by the course Instructor at the beginning of the course. | |
Essential Reading / Recommended Reading Readings will be provided as a compilation by the course Instructor at the beginning of the course. | |
Evaluation Pattern
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FIB234 - CORPORATE ACCOUNTING (2021 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Accounting is one of the most important aspects of the finance function which is, in fact, one of the very vital areas of functions of management. In today’s globalised economy, a joint-stock form of business organizations (JSCs) contributes and occupy in a large manner in any economy. Thus the knowledge of accounting practices of such joint-stock companies becomes very much essential for the undergraduates in business. By keeping these points in mind, this course titled ‘Corporate Accounting’ is designed as a basic course on corporate accounting. This course focuses on the basics of company and preparation of financial statements of Joint Stock Companies as per the Companies Act 2013. This course also focuses on various methods of Valuation of goodwill and shares. It also deals with accounting practice and procedure for amalgamation, absorption, internal and external reconstruction of joint-stock companies. |
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Course Outcome |
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CO1: Read, understand and prepare financial statements of companies CO2: Find out Profit or loss prior to incorporation of a company CO3: Value goodwill and shares of a company by applying appropriate methods CO4 : Properly account the corporate merger and acquisitions CO5: Carry out accounting procedures with respect to the reconstruction of companies |
Unit-1 |
Teaching Hours:8 |
Introduction to Company Accounts
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Meaning - Features – Importance –Types – Capital Structure of Joint Stock Companies - Forms of Capital Structure – Issue of Share capital - Different Methods of Issue of Shares – Accounting for issue of shares and debentures. | |
Unit-2 |
Teaching Hours:12 |
Final Accounts of Joint Stock Companies
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Meaning, Statutory Provisions regarding preparation and Components of Financial Statements of Joint Stock Companies – Various items in Statement of Profit and Loss and Balance Sheet – Treatment of various special items and adjustments in preparation of final accounts of Joint Stock Companies - Preparation of Statement of Profit and Loss and Balance Sheet of Joint Stock Companies in accordance with Schedule III of Companies Act 2013 | |
Unit-3 |
Teaching Hours:6 |
Profit or Loss Prior to Incorporation
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Meaning and importance of pre and post incorporation period - Basis of apportionment of expenses and income - Ascertainment of profit or loss prior and post incorporation | |
Unit-4 |
Teaching Hours:7 |
Valuation of Goodwill
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Meaning, Definition, Features and Types of goodwill – Factors determining the value of goodwill – Circumstances for valuation of goodwill - Methods of valuation of goodwill – Ascertainment of goodwill under Average profit method, Capitalization method, Super profit method and Annuity method. | |
Unit-5 |
Teaching Hours:7 |
Valuation of shares
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Meaning of valuation and valuation shares – Circumstances necessitating valuation of shares – Factors to be considered while valuing shares – Methods of valuation of shares – Calculation of value of shares under Intrinsic value method, Yield method, Earning capacity method and Fair value of shares. | |
Unit-6 |
Teaching Hours:12 |
Mergers and Acquisitions
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Meaning of Amalgamation and Acquisition – Types of Amalgamation – Amalgamation in the nature of Merger – Amalgamation in the nature of Purchase - Purchase Consideration - Methods of Calculating Purchase Consideration –Calculation of Purchase Consideration- Net asset Method - Net Payment Method - Accounting for Amalgamation on both the methods (Pooling of Interest Method and business purchase method) - Journal entries and Ledger accounts in the Books of Transferor and Transferee Company – Preparation of new Balance sheet | |
Unit-7 |
Teaching Hours:8 |
Capital Restructuring
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Meaning- Purpose- Process -Bonus Issue, Rights Issue and Buy-back of shares – Legal Provisions and Accounting Entries - Preparation of Restructured Balance Sheet. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading 1. Dr. M. A. Arulanandam andDr. K. S. Raman(2019). 7th Edition, Advanced Accounting Vol – II, Himalaya Publishing House Pvt Ltd, Mumbai
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FIB261 - SOCIETY, BUSINESS AND CULTURE (2021 Batch) | |
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper introduces students to the discipline of Sociology with special focus on Society and Culture in India and its impact on business. It has been designed to enable the learner to understand the significance of Society and Culture, the diversity in Indian society, and to focus on the forces driving the transformations in Indian society and business environment. |
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Course Outcome |
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CO1: Explain their views with clarity on the changing conditions of ?glocal? societies. CO2: Identify the intersections present in society and between society, culture, business. CO3: Examine critical understanding of the complexities of social structure through multiple modes of engagements. CO4: Appraise various concerns raised in the course and assess its applicability in the socio-political-economic contexts. CO5: Plan for organising events to raise awareness about various socio-cultural issues related to workplace and industrial relations. |
Unit-1 |
Teaching Hours:10 |
Understanding Society and Culture
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Society here is understood as a group of interacting individuals who may come together and share a common culture. The unit attempts to engage in a discussion on society and culture and its various components and elements.
1. Understanding the concepts of Society and Culture
Introduction to Society and Culture for business students Interactions between society and culture Distinctions between society and culture
2. Culture and its various components Beliefs, Values, Customs, Norms, Mores, Sanctions, and Language Narrative discussion on personal experiences from own cultural context Language and symbols shaping thought and action
3. Socialization – the process of internalizing the norms and ideologies of society.
Agents of Socialization: Family, Peer Groups, Schools, Workplace, Mass Media, Adult Socialization.
4. Social Stratification – The various systems of stratification in the society and ranking of people and community in hierarchical categories.
Class, Caste, Religion, Race, Ethnicity, Identity, Gender, Sexuality, Age, Disability
5. Various Elements of Culture
Ethnocentrism, Cultural Shock, Cultural Lag and the need for cultural relativism. Cultural Change and the idea of global culture. Discussion on Accommodation, Assimilation, and Acculturation of multiple practices leading to global culture. | |
Unit-2 |
Teaching Hours:9 |
Relation of Society and Culture with Business
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The unit discusses how business interacts as an integral part of ‘social system’ whereby its parts are dependent on each other and function as a whole. Business is influenced by the different elements of society and culture, which, in turn, are affected by the business operation. 1. Business as a Social System Meaning, elements, characteristics, types, and functions of social system Industry and business are shaped by society and culture Society and culture are in-turn shaped by in industry and business
2. Socio-Cultural Environment of Business Relation between Business and Society and Business and Culture Indian Business Culture – diversity and multiculturalism Culture and Organizational Behavior and Organizational Change
3. Political Environment of Business Political Environment and Economic system Indian Constitution and Business Business, Indian Political System and other government bodies Politics of labor and collective bargain
4. Corporate Social Responsibility Meaning and need for social responsibility of business Social responsibility of business towards social inequalities in India Outcome and Challenges of social responsibility
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Unit-3 |
Teaching Hours:8 |
Impact of Society and Culture on Global Business
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The unit will explore the multiple social and cultural factors affecting business, like - belief systems, values, norms and practices, customs and traditions, language/symbols and behaviours of its stakeholders, as the members of society and culture, influencing actions and decisions in the interest of business and industry. 1. Social and cultural factors affecting business 2. Understanding how culture influences business practices 3. Effects of cultural differences on international business Case studies of transnational and multinational companies Case studies of impact of globalization on national and local companies 4. Equal Opportunity, Diversity and Inclusion, Good Corporate Governance Policies
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Unit-4 |
Teaching Hours:9 |
Prospects and Consequences of Industrialization and Privatization
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This unit will focus on the key concepts and theories of industrial and corporate sociology. Sociology focuses on groups, organizations, and human interactions and therefore complementary to business and industry. Sociological knowledge and skills enhance business person’s ability to understand the way people operate in the workplace. Sociological understanding helps in managing social relations with employers, co-workers, superiors, subordinates, customers, competitors, vendors and all others in the supply chain.
1. Key themes in the study of industrial society
Summary of main issues from Emile Durkheim, Karl Marx, Max Weber: integration, anomie; alienation, class struggle, transition from feudalism to capitalism; impersonality, rationalization, bureaucratization, specialization.
Modernization theory, dependency and world system theories, state-weberian theories.
2. Industrialization and postindustrial society
Organizations - the core of modern work, formal knowledge, meritocracy, consumer society, cultural industry, service economy, reflexive modernity.
Science and technology, job loss, unemployment, nepotism, corruption, inequality. | |
Unit-5 |
Teaching Hours:9 |
Social Change and Sustainable Development
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This unit will focus on the much-disputed connotations of “development and social change” to help foster the understanding that socio-economic growth needs to be situated within a sustainable framework. Discussions will, therefore, focus on topics such as modernization, westernization, capitalism, consumerism, waste imperialism. 1. Understanding the correlation between modernization, westernization, and capitalism. The series, “A Cluttered Life: Middle-Class Abundance” (2013) to be used to highlight the material culture guiding the middle class in the West (specifically the American middle class). This could serve as a frame of reference to understand similar trends in the Indian context. 2. Examining the socio-economic repercussions of mass consumerism and waste imperialism. Andrew Morgan’s documentary, “The True Cost” (2015) to be used to understand the environmental and social adversities of global capitalism.
Nissim Mannathukkaren’s “Garbage as our alter ego” (2013) to be used to initiate discussions on waste imperialism; focus would be on the misplaced notion that waste production and disposal is primarily a ‘third-world problem’. 3. Understanding the need for a sustainable approach for socio-economic change and development. United Nations Sustainable Development Goals (SDGs) – a new social contract
Social Business opportunities and Social Enterprises
Business and Civil Society (NGO/CBO/NPO) Partnership
The Centre for Social Action (CSA) of Christ University would also be used as a case study to offer students with a first-hand experience on sustainable social development. | |
Text Books And Reference Books: Rao, C. N. Shankar. Sociology: Principles of Sociology with an Introduction to Social Thought. New Delhi: S. Chand, 2019 (latest edition). Grint, Keith and Darren Nixon. The Sociology of Work. Wiley, 2016 (fourth edition). Handel, Michael J. (edited). The Sociology of Organizations: Classic, Contemporary, and Critical Readings. New Delhi: Sage, 2003. | |
Essential Reading / Recommended Reading Abraham, M. Francis. Contemporary Sociology: An introduction to Concepts and Theories. India: Oxford University Press, 2006. Macionis, John J. Sociology.USA: Prentice Hall, 2010. Watson, Tony. Sociology, Work and Industry. Taylor & Francis e-Library, 2003 (fifth edition). | |
Evaluation Pattern CIA1, CIA2 , CIA3 and End Sem | |
BBA331 - FINANCIAL MANAGEMENT (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing, and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems. Course Objectives:
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Course Outcome |
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CO1: Understand the principles and concepts of financial management. CO2: Demonstrate the motives behind financial decision-making. CO3: Interpret the relevant theories and concepts of various practices of financial management. CO4: Analyze the relationship among capital structure cost of capital, dividend decisions, and value of the business. CO5: Evaluate and decide on the long-term assets which are profitable to the business by applying capital budgeting techniques |
Unit-1 |
Teaching Hours:6 |
Introduction to financial management
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Level of knowledge: Basic Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager. | |
Unit-2 |
Teaching Hours:9 |
Sources of finance and Capitalization
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Level of knowledge: Conceptual Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading | |
Unit-3 |
Teaching Hours:10 |
Capital Structure
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Level of knowledge: Conceptual Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing | |
Unit-4 |
Teaching Hours:12 |
Cost of capital and Leverages
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Level of knowledge: Conceptual / Analytical Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems | |
Unit-5 |
Teaching Hours:10 |
Capital budgeting
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Level of knowledge: Conceptual / Analytical Meaning of capital budgeting, Importance, Need, Time value of money, capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, rate of return, NPV method , Profitability index, IRR methods | |
Unit-6 |
Teaching Hours:6 |
Dividend policy decisions
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Level of knowledge: Conceptual/ Analytical Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only) | |
Unit-7 |
Teaching Hours:7 |
Management of working capital
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Level of knowledge: Conceptual/ Analytical Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash. Management of inventory and debtors – theory only. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA I 20 Marks (20% Weightage) CIA II MSE 50 Marks (25% Weightage) CIA III 20 Marks (20% Weightage) ESE 50 Marks (30%) Attendance 5 Marks (5%) | |
BBA332 - HUMAN RESOURCE MANAGEMENT (2020 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: This subject is comprehensive learning on what management is all about and different schools of thoughts on management. It gives a clear understanding of management practices and the various functions of management and also gives away the principles of management developed by eminent management thinkers. The syllabus is structured to provide basic conceptual knowledge on the principles of planning, organizing, staffing, motivation, leadership, controlling and to offer orientation to the recent dynamics of managerial practice. Course Objectives: •To develop understanding of conceptual foundations of HRM •To understand the processes and practices in HR functions •To explain important labour laws and its implications •To identify contemporary trends and challenges in the field of HRM
•To assess the application of appropriate HR intervention in conjunction with organization need.
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Course Outcome |
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CO1: To develop understanding of conceptual foundations of HRM CO2: To understand the processes and practices in HR functions CO3: To understand important labor laws and its implications CO4: To assess the application of appropriate HR intervention in conjunction with organization need. CO5: To identify contemporary trends and challenges in the field of HRM |
Unit-1 |
Teaching Hours:6 |
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Introduction
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Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM. | |||||||||
Unit-2 |
Teaching Hours:10 |
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Job Analysis and Human Resource Planning
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Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics. Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce. | |||||||||
Unit-3 |
Teaching Hours:8 |
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Recruitment and Selection
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Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program. | |||||||||
Unit-4 |
Teaching Hours:8 |
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Learning & Development and Career Mobility
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Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees. | |||||||||
Unit-5 |
Teaching Hours:12 |
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Performance Appraisal & Compensation Management
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Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance Appraisals, Process of Performance Appraisal, Components of compensation, incentive payments, scope of incentive schemes, types of incentives, group incentives, managing employee benefits and services | |||||||||
Unit-6 |
Teaching Hours:8 |
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Introduction to Industrial Relations & Labour laws
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Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures | |||||||||
Unit-7 |
Teaching Hours:8 |
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Contemporary issues and trends in HRM
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Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM | |||||||||
Text Books And Reference Books: Dessler, G. (2010). Human Resource Management. New Delhi: Prentice Hall. | |||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA333 - MARKETING MANAGEMENT (2020 Batch) | |||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing. Course Objectives: This course intends •To identify target markets and environments by analysing demographics and consumer behaviour •To create a detailed marketing plan and implementation schedule for a company, or critically evaluate existing marketing strategies and tactics. •To develop a team-prepared written project and they can make a persuasive, effective presentation of their project. •To develop the strategies used within each of the marketing mixes
•To list best practices for responsible marketing and how to manage marketing efforts
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Course Outcome |
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CO1: Students will demonstrate an ability to analyze the situation facing a company and perform tasks in segmentation, targeting, and positioning, and developing a marketing mix.
CO2: Students will demonstrate an ability to analyze the situation facing a company and perform tasks in developing a marketing mix. CO3: Students will demonstrate an ability to create a detailed marketing plan and implementation schedule for a company
CO4: Students will demonstrate an ability to critically evaluate existing marketing strategies and tactics.
CO5: Students will demonstrate that (a) they can communicate effectively among team members to develop a team-prepared written project and (b) they can make a persuasive, effective presentation of their project
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Unit-1 |
Teaching Hours:8 |
Introduction to Marketing Fundamentals
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Meaning Definition marketing, scope of marketing, core marketing concepts, Marketing and Customer Value. | |
Unit-2 |
Teaching Hours:10 |
Connecting with Customers
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Models of Consumer Behavior, characteristics Affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Buyer Decision Process for New Products; Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage. | |
Unit-3 |
Teaching Hours:10 |
Product Decision
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Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, BCG Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process. | |
Unit-4 |
Teaching Hours:8 |
Pricing
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Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing. | |
Unit-5 |
Teaching Hours:8 |
Distribution Channels
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Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution. | |
Unit-6 |
Teaching Hours:10 |
Promotion
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An overview, Advertising, sales promotion, personal selling and sales management. Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model, Significance of Integrated Marketing Communication | |
Unit-7 |
Teaching Hours:6 |
Socially Responsible Marketing
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Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics. | |
Text Books And Reference Books: |