Dr. Senthilmurugan Paramasivan is a dedicated academic committed to management education excellence. He brings twenty-four years of combined experience in industry and academia. His expertise primarily lies in marketing and consumer behavior studies. He holds an MBA with specialization in Marketing. He is qualified in UGC-NET and SET-TN examinations. He earned a doctoral degree in Consumer Behavior. He currently serves as Associate Professor at the School of Business and Management. He also functions as Academic Coordinator for BBA Finance and International Programs. His industry exposure spans nine years across diverse marketing domains. He worked in branding, advertising, media, space marketing, and corporate sales. He has fifteen years of experience in teaching and academic research. He teaches consumer behavior, neuromarketing, marketing communications, and digital marketing. He also contributes to strategic management education and curriculum development. He has published articles in Scopus, Web of Science, and UGC-indexed journals. He has co-authored three academic books. He has presented research at national and international conferences. His research interests include consumer behavior, new media, and communication.
