Dr SENTHILMURUGAN P
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector | International Journal of Innovative Technology and Exploring Engineering (IJITEE) / 9 / 1 / 3309 - 3313 | 2278-3075 | 01-Nov-2019 |
| 2 | A study on the weak form of Efficiency of Metal & Mining sector in BSE | Natural Volatiles & Essential Oils / 8 / 4 / 287 - 296 | 2148-9637 | 25-Oct-2021 |
| 3 | Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption | Journal of Coastal life Medicine / / / 939 - 956 | 2309-5288 | 01-May-2023 |
| 4 | Consumer Preferences towards Organized Retailing with reference to Big Bazaar | International Journal on Applied Engineering Research / 22 / Special issue / 4722 - 4733 | 0973-4562 | 14-Apr-2014 |
| 5 | A study on the influence of promotional activities for TATA ARIA among consumers in Chennai | International Journal on Applied Engineering Research / 22 / Special issue / 7572 - 7578 | 0973-4562 | 14-Apr-2014 |
| 6 | Implication of Social Media Marketing in Growing Healthcare Industry | International Journal on Applied Engineering Research / 22 / Special issue / 7448 - 7456 | 0973-4562 | 15-Apr-2014 |
| 7 | Purchase and Repeat purchase intention of Aawin Customers in Chennai city | International Journal on Applied Engineering Research / 22 / Special issue / 4722 - 4733 | 0973-4562 | 11-Apr-2014 |
| 8 | Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd. | International Journal on Applied Engineering Research / 22 / Special issue / 7367 - 7375 | 0973-4562 | 11-Apr-2014 |
| 9 | Decoding Employee Turnover: How Job Satisfaction, Commitment, Work-Life Balance, and Compensation Shape Intentions in Malaysia’s Service Industry | Journal of Cultural Analysis and Social Change / 10 / 2 / 4412 - 4428 | 25891316 | 25-Nov-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Green Blockchain Technology for Sustainable Smart Cities | MALLIKA SANKAR M,ANUBHA SRIVASTAVA, SATHISH P, SENTHILMURUGAN P,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA, RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA, SARAVANAN KRISHNAN, ANNA UNIVERSITY | 978-0-323-95407-5 | / |
| 2 | Driving Green Marketing in Fashion and Retail | SENTHILMURUGAN P,MALLIKA SANKAR M, ROSHNA THOMAS, SHIKHA BHAGAT,EVRIDIKI PAPACHRISTOU, MICHAIL KARYPIDIS, SANJANA S HOTHUR, THEODORE K. TARNANIDIS, VASILEIOS ISMYRLIS | ISBN13: 9798369330494 | / |
| 3 | Technological Innovations in the Food Service Industry | SENTHILMURUGAN P,MANISHA SAXENA, ROSHNA THOMAS,ANSHUL GARG, ISHIKA PARASRAMKA | / | |
| 4 | Prioritizing Environmental Sustainability in Local Industrial Systems | SHIKHA BHAGAT,SENTHILMURUGAN P, SHILPA SARVANI RAVI,ABDUD DAIYAAN KHAN, MOHAN N | 9798337364353 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Step-Up in Quality Higher Education | SEMINARS | PARTICIPANT) | Vidya Sagar Women's CollegeChengalpattu | 19/01/2019 | |
| 2 | AIMS International Conference on Management | CONFERENCES | Self- Concept and Self-Care through physical fitness | PRESENTER) | SIMS PunePune | 03/01/2019 |
| 3 | National Conferences on Recent Advances in Science, Engineering and Management | CONFERENCES | Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry | PRESENTER) | Tagore Engineering CollegeChennai | 05/03/2020 |
| 4 | Contemporary issues in Advanced Business Management | CONFERENCES | A study on the Weak Form Efficiency of Metals and Mining sector in BSE | PRESENTER) | Malla Reddy College of Engineering and TechnologyHyderabad | 18/06/2021 |
| 5 | 10th International Conference on Contemporary Issues in Management | CONFERENCES | Blockchain Technology in Indian Banking Sector: A conceptual overview | PRESENTER) | ISME BangaloreBengaluru | 25/02/2022 |
| 6 | Webinar on National Education Policy (NEP-2020) - A Road Ahead | SEMINARS | PARTICIPANT) | Online | 27/01/2022 | |
| 7 | Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development | CONFERENCES | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | PRESENTER) | Sai Ram Institute of Management StudiesChennai | 06/12/2022 |
| 8 | Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development | CONFERENCES | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | PRESENTER) | Sri Sairam Institute of Management StudiesChennai | 16/12/2022 |
| 9 | 12th International Conference on Contemporary Issues in Management | CONFERENCES | Level Of Willingness Among Consumers To Adopt Ondc Over Platform Centric Apps A Conceptual Framework | PRESENTER) | International School of Management Excellence (ISME)Bengaluru | 23/03/2024 |
| 10 | Webinar on Research Intern's Guide | SEMINARS | Webinar on Research Intern's Guide: Navigating Your Academic Journey with Precision. | KEYNOTE_SPEAKER) | Bangalore, Yeshwantour Campus | 21/03/2024 |
| 11 | International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism | CONFERENCES | MODERATOR) | 05/10/2023 | ||
| 12 | International Conference on Technology Disruption in Business and Tourism | CONFERENCES | Exploring Human Perspective of Towards AI-BOT Chat GPT: A Twitter Based Analysis | PRESENTER) | 24/01/2025 | |
| 13 | Teacher's Conference on the theme of "Empowering Educators" | CONFERENCES | Teacher's Conference on the theme of "Empowering Educators" | PARTICIPANT) | The Institute of Company Secretaries of IndiaBRC Campus, Bangalore | 20/08/2025 |
| 14 | International Conference On Sustainable Innovation In Business And Economics (SIBE 2025) Sustainability through Business Innovation | CONFERENCES | International Conference On Sustainable Innovation In Business And Economics (SIBE 2025) Sustainability through Business Innovation | PANELIST) | British University, Vietnam CampusBritish University, Vietnam Campus | 15/10/2025 |
| 15 | Two Days International Conference on “ESG: Sustainable Business Models - Industry to Economy | CONFERENCES | "Study On Analysing the Nature of the Relationship Between S&P500 And NASDAQ Returns With VIX, BTC, ETH, US Treasury Bonds and COMEX Micro Gold Futures" | PRESENTER) | Mar Ivanios College (Autonomous), ThiruvananthapuramThiruvananthapuram | 06/01/2026 |
| 16 | International Conference on Inclusive and Resilient Pathways to Achieve Sustainable Development Goals (SDGs) in Business and Tourism, School of Business and Management, BRC | CONFERENCES | International Conference on Inclusive and Resilient Pathways to Achieve Sustainable Development Goals (SDGs) in Business and Tourism, School of Business and Management, BRC | CHAIR) | CHRIST (Deemed to be University)Bangalore | 23/01/2026 |
| 17 | Internationalisation for Excellence and Sustainable Impact in Higher Education | SEMINARS | Internationalisation for Excellence and Sustainable Impact in Higher Education | PARTICIPANT) | CHRIST (Deemed to be University)Bangalore | 19/02/2026 |
| 18 | Student International Conference on AI And The New World Order: Innovation, Sustainability, and Strategy in a Disrupted Global Landscape | CONFERENCES | Innovation Without Reflection: Environmental and Creative Consequences of Al Integration in Academia" | CO_PRESENTER) | Jain University, BangaloreBangalore | 14/03/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Emerging Trends in Industry - Marketing strategies in COVID | Emerging Trends in Industry - Webinar series | 12/07/2020 | Tagore Engineering College |
| 2 | Marketing Strategies in the Turbulent times | Webinar | 20/07/2020 | SA Engineering College, Chennai |
| 3 | Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students | AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students | 17/12/2020 | Tagore Engineering College |
| 4 | Leveraging Digital Media for Business Success | "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning" | 21/08/2023 | Sri S Ramasamy Naidu Memorial College |
| 5 | Enhancing Business Research publication skills among Undergraduate students | Guest Lecture | 10/03/2025 | St. Claret Autonomous College |
| 6 | A workshop on "The Rise of Ethical Consumerism: How Environmental & Ethical Awareness are shaping modern consumer Behavior" | Workshop for Consumer Rights Day | 12/03/2025 | Reva University |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | MOOC- Introduction to AI | Coursera, Google | International | Participant | 30/09/2025 |
| 2 | Leveraging AI and Workforce 5.0 for Circular and Sustainable economy : Synergies for operational Excellence | AICTE, AICTE & LIBA | National | Participant | 18/08/2025 |
| 3 | Journal Identification for Publication in Scopus/WoS/ABDC and Research Profile Creation organized by the School of Business and Management | Christ University, | National | Participant | 31/05/2025 |
| 4 | Faculty Development Program 2025 | Christ University, | Institutional | Participant | 19/05/2025 |
| 5 | AI in Education: Leveraging ChatGPT for Teaching | University of Pennsylvania, Coursera | International | Participant | 12/04/2025 |
| 6 | Innovative Teaching with ChatGPT | Vanderbilt University, Coursera | International | Participant | 04/04/2025 |
| 7 | Transforming pathways: Strategies for Managing Gen Z | New Horizon College, New Horizon College | Institutional | Participant | 18/02/2025 |
| 8 | "Empowering Research Skills with Technology" | Presidency College, Presidency College | International | Participant | 16/09/2024 |
| 9 | Training program on ?Scaffolding Adult Learning Through Learner-Centered Approach? held on March 1 and 2, 2024, | Christ University, | Institutional | Participant | 01/03/2024 |
| 10 | Scaffolding Adult Learning Through Learner-Centered Approach? | Christ University, | Institutional | Participant | 01/03/2024 |
| 11 | Webinar on Research Intern's Guide: Navigating Academic Journey with Precision | Christ University, | Institutional | Invited Resource Person/Trainer | 21/02/2024 |
| 12 | Faculty Development Program on Curriculum Design and Revision with specific focus on OBE | Christ University, | Institutional | Participant | 05/12/2022 |
| 13 | One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement | Sri Sai Ram Institute of Management Studies, Sri Sai Ram Institutions | International | Participant | 23/08/2022 |
| 14 | Faculty Development Program - 1 | Centre for Education Beyond Curriculum, | Institutional | Participant | 06/07/2022 |
| 15 | 30M Training | Christ University, | Institutional | Participant | 21/06/2021 |
| 16 | Online Faculty Development Program on Security Analysis and Portfolio Management | SRM Valliammai Engineering College, Chennai, SRM Valliammai Engineering College, Chennai | National | Participant | 07/06/2021 |
| 17 | "Five Days Online Quality Improvement Programme on Professional Development in the New Normal" | Christ University, | Participant | 03/05/2021 | |
| 18 | Quality Improvement Program on Hybrid Teaching | Staff Development College, | Participant | 02/03/2021 | |
| 19 | 5 Days FDP on Emerging Technologies in Transforming Business Models | SJB Institute of Technology, SJB Institute of Technology | Regional | Participant | 24/11/2020 |
| 20 | Being a Supper Teacher | Bannari Amman Institute of Technology, | National | Participant | 06/07/2020 |
| 21 | Teachers' Leadership Quality in Higher Education | Sri Sairam Institute of Management, | International | Participant | 24/06/2020 |
| 22 | Orientation Program | Christ Demeed to be University, | Participant | 05/08/2019 | |
| 23 | Enhancing Pedagogic Practices, Research and Consultancy | Christ University, | Participant | 20/05/2019 | |
| 24 | Creative Pedagogy: Fostering student Creativity and Innovation | Indian Institute of Technology, Madras, Indian Institute of Technology, Madras | Institutional | Participant | 27/11/2014 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Global Immersion Program, Dubai | BBA Finance and International Business students were taken to the Global Immersion Program in Dubai under the supervision of me. This program was planned and scheduled by me in association with the Ureka Global Innovation Hub. There were workshops on innovations, industrial visits, and hands-on assignments given to the students. | Ureka Global Innovation Hub | 02 December 2024 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | SENTHILMURUGAN P,,SREERAMAN NANDHI | Product Review and Taste Testing |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SHIKHA BHAGAT,AISHWARYA N,SENTHILMURUGAN P,SHILPA SARVANI RAVI,Aarthy Chellasamy | Marketing to Millennials | - |