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Dr SENTHILMURUGAN P

MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 01-May-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Indexing Agency Web of Science
Date of Publication 01-May-2023
2 A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils 25-Oct-2021 8 / 4 / 287-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN
Title of Article A study on the weak form of Efficiency of Metal & Mining sector in BSE
Name of Journal Natural Volatiles & Essential Oils
Volume No 8
Issue No 4
Page No 287-296
URL https://www.nveo.org/index.php/journal/article/view/168
Indexing Agency Scopus
Date of Publication 25-Oct-2021
3 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / 1 / 3309-3313

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 1
Page No 3309-3313
URL https://www.ijitee.org/download/volume-9-issue-1/
Indexing Agency Scopus
Date of Publication 01-Nov-2019
4 Implication of Social Media Marketing in Growing Healthcare Industry International Journal on Applied Engineering Research 15-Apr-2014 22 / Special issue / 7448-7456

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Implication of Social Media Marketing in Growing Healthcare Industry
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7448-7456
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 15-Apr-2014
5 Consumer Preferences towards Organized Retailing with reference to Big Bazaar International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Consumer Preferences towards Organized Retailing with reference to Big Bazaar
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 14-Apr-2014
6 A study on the influence of promotional activities for TATA ARIA among consumers in Chennai International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 7572-7578

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article A study on the influence of promotional activities for TATA ARIA among consumers in Chennai
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7572-7578
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 14-Apr-2014
7 Purchase and Repeat purchase intention of Aawin Customers in Chennai city International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Purchase and Repeat purchase intention of Aawin Customers in Chennai city
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 11-Apr-2014
8 Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd. International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 7367-7375

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd.
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7367-7375
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 11-Apr-2014
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Impact of Content-Driven Online Sensory Marketing on Customers FoodBuying Intentions Dec 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SENTHILMURUGAN P,ROSHNA THOMAS,MANISHA SAXENA,ISHIKA PARASRAMKA,ANSHUL GARG
Title of Book Technological Innovations in the Food Service Industry
Title of Book/Chapter/Article/Case Study) Impact of Content-Driven Online Sensory Marketing on Customers FoodBuying Intentions
Month/Year Dec/2024
ISBN
Pages 175 - 196
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
2 Reference book The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App ISBN13: 9798369330494 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SENTHILMURUGAN P,SHIKHA BHAGAT,ROSHNA THOMAS,MALLIKA SANKAR M,SANJANA S HOTHUR,THEODORE K. TARNANIDIS, EVRIDIKI PAPACHRISTOU, MICHAIL KARYPIDIS, VASILEIOS ISMYRLIS
Title of Book Driving Green Marketing in Fashion and Retail
Title of Book/Chapter/Article/Case Study) The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
Month/Year May/2024
ISBN ISBN13: 9798369330494
Pages 131 - 147
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
3 Text book Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities 978-0-323-95407-5 May 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SATHISH P,SENTHILMURUGAN P,ANUBHA SRIVASTAVA,SARAVANAN KRISHNAN, ANNA UNIVERSITY ,RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA
Title of Book Green Blockchain Technology for Sustainable Smart Cities
Title of Book/Chapter/Article/Case Study) Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities
Month/Year May/2023
ISBN 978-0-323-95407-5
Pages 187 - 198
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Technology Disruption in Business and Tourism: Decisive Strategies Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis 24/01/2025 Christ University International
2 Conference Presenter International Conference on Technology Disruption in Business and Tourism: Decisive Strategies Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis 24/01/2025 Christ University International
3 Conference Presenter International Conference on Technology Disruption in Business and Tourism Exploring Human Perspective of Towards AI-BOT Chat GPT: A Twitter Based Analysis 24/01/2025 Christ University International
4 Conference Presenter 12th International Conference on Contemporary Issues in Management Level Of Willingness Among Consumers To Adopt Ondc Over Platform Centric Apps A Conceptual Framework 23/03/2024 International School of Management Excellence (ISME) International
5 Seminar Keynote Speaker Webinar on Research Intern's Guide Webinar on Research Intern's Guide: Navigating Your Academic Journey with Precision. 21/03/2024 Christ University Institutional
6 Conference Moderator/Chair International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism 05/10/2023 Christ University International
7 Conference Presenter 4th International Rajagiri Management Conference The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
8 Conference Presenter Emerging research in Business,technology, entrepreneurship and economy for sustainable development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sai Ram Institute of Management studies International
9 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
10 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
11 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
12 Seminar Participant Webinar on National Education Policy (NEP-2020) - A Road Ahead 27/01/2022 Christ University Institutional
13 Conference Presenter Contemporary issues in Advanced Business Management A study on the Weak Form Efficiency of Metals and Mining sector in BSE 18/06/2021 Malla Reddy College of Engineering and Technology International
14 Conference Presenter National Conferences on Recent Advances in Science, Engineering and Management Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry 05/03/2020 Tagore Engineering College National
15 Seminar Participant Step-Up in Quality Higher Education 19/01/2019 Vidya Sagar Women's College National
16 Conference Presenter AIMS International Conference on Management Self- Concept and Self-Care through physical fitness 03/01/2019 SIMS Pune International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 A workshop on "The Rise of Ethical Consumerism: How Environmental & Ethical Awareness are shaping modern consumer Behavior" Workshop for Consumer Rights Day 12/03/2025 Reva University
2 Enhancing Business Research publication skills among Undergraduate students Guest Lecture 10/03/2025 St. Claret Autonomous College
3 Leveraging Digital Media for Business Success "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning" 21/08/2023 Sri S Ramasamy Naidu Memorial College
4 Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students 17/12/2020 Tagore Engineering College
5 Marketing Strategies in the Turbulent times Webinar 20/07/2020 SA Engineering College, Chennai
6 Emerging Trends in Industry - Marketing strategies in COVID Emerging Trends in Industry - Webinar series 12/07/2020 Tagore Engineering College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Buyers' Purchase Decision of Residential Houses with Reference to Chennai Real Estate Market Dr. N. Mohan Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 AI in Education: Leveraging ChatGPT for Teaching University of Pennsylvania International Participant 12/04/2025
2 Innovative Teaching with ChatGPT Vanderbilt University International Participant 04/04/2025
3 Transforming pathways: Strategies for Managing Gen Z New Horizon College Institutional Participant 18/02/2025
4 "Empowering Research Skills with Technology" Presidency College International Participant 16/09/2024
5 Training program on ?Scaffolding Adult Learning Through Learner-Centered Approach? held on March 1 and 2, 2024, Christ University Institutional Participant 01/03/2024
6 Scaffolding Adult Learning Through Learner-Centered Approach? Christ University Institutional Participant 01/03/2024
7 Webinar on Research Intern's Guide: Navigating Academic Journey with Precision Christ University Institutional Invited Resource Person/Trainer 21/02/2024
8 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Christ University Institutional Participant 05/12/2022
9 One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement Sri Sai Ram Institute of Management Studies International Participant 23/08/2022
10 Faculty Development Program - 1 Centre for Education Beyond Curriculum Institutional Participant 06/07/2022
11 30M Training Christ University Institutional Participant 21/06/2021
12 Online Faculty Development Program on Security Analysis and Portfolio Management SRM Valliammai Engineering College, Chennai National Participant 07/06/2021
13 "Five Days Online Quality Improvement Programme on Professional Development in the New Normal" Christ University Participant 03/05/2021
14 Quality Improvement Program on Hybrid Teaching Staff Development College Participant 02/03/2021
15 5 Days FDP on Emerging Technologies in Transforming Business Models SJB Institute of Technology Regional Participant 24/11/2020
16 Being a Supper Teacher Bannari Amman Institute of Technology National Participant 06/07/2020
17 Teachers' Leadership Quality in Higher Education Sri Sairam Institute of Management International Participant 24/06/2020
18 Orientation Program Christ Demeed to be University Participant 05/08/2019
19 Enhancing Pedagogic Practices, Research and Consultancy Christ University Participant 20/05/2019
20 Creative Pedagogy: Fostering student Creativity and Innovation Indian Institute of Technology, Madras Institutional Participant 27/11/2014
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Global Immersion Program, Dubai BBA Finance and International Business students were taken to the Global Immersion Program in Dubai under the supervision of me. This program was planned and scheduled by me in association with the Ureka Global Innovation Hub. There were workshops on innovations, industrial visits, and hands-on assignments given to the students. Ureka Global Innovation Hub 02 December 2024
Sl.No. Faculties Theme of Consultancy Type
1 SENTHILMURUGAN P,SREERAMAN NANDHI Product Review and Taste Testing Paid
Sl.No. Applicants Title Date Published

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