Faculty Publications

Sl.No. Name Title of the Paper Name of Journal / Vol. No / Issue No / Page Nos ISSN URL Academic Year
1 Aasita Bali Understanding Railways Through Politics & Bollywood Songs Shodh Sarita / / / - 2348-2397

2020
2 Naresh Rao H Media Narratives And The Resultant Public Perception: Brand Modi Journal of Critical Reviews / 07 / 11 / 3727 - 3738 2394-5125

2020
3 Shantharaju S Declining Bargain Power: Streaming, Production, and Entertainment Labour Artha / 19 / 3 / 21 - 36 0975-329X

2020
4 Suparna Naresh Mirror, Mirror On the Wall, Who?s the Better of Them All?? Fashion Magazines: A Social Tool of Empowerment or Enslavement? International Journal of Social Science and Human Research / 03 / 10 / 229 - 234 2644-0695

2020
5 Suparna Naresh Media Narratives And The Resultant Public Perception: Brand Modi Journal of Critical Reviews / 07 / 11 / 3727 - 3738 2394-5125

2020
6 Aasita Bali Fake News and Social Media: Indian Perspective Media Watch / 10 / 3 / 737 - 750 0976-0911

2019
7 Alex P Joseph Role of Management Education in Developing Basic Values and Skills among Professionals - A Review TEST Engineering and Management / 82 / / 8931 - 8936 0193-4120

2019
8 Kannan S Change in Portrayal of Women in Select Indian TV Advertisements ? A Multidimensional Approach TEST Engineering and Management / 82 / / 12240 - 12251 0193-4120

2019
9 Shantharaju S Indian Child Labour Laws And Their Treatment By The Indian Television Industry International Journal of Research and Analytical Reviews / 6 / 2 / 616 - 622 E-ISSN 2348-1269, P- ISSN 2349-5138

2019
10 Suparna Naresh Map the shift from offline to online International Journal of Research and Analytical Reviews / 6 / 2 / 1 - 6 ISSN 2349-5138 E-ISSN 2348-1269

2019
11 Aasita Bali Analysis on Director Ram's Films International Journal of Research in Humanities, Arts and Literature / 6 / 12 / 155 - 166 ISSN(Print): 2347-4564 ; ISSN(Online): 2321-8878

2018
12 Joel M Jacob The Art of Storytelling: An Impact Measurement Tool and Instigation for Framing New Management Strategy International Multidisciplinary Research Journal Research Chronicler / VI / Special Issue I / 23 - 27 2347-503X

2018
13 Joel M Jacob Crisis Management in the Tourism Industry - The Role of Social Media Platforms ATNA, Journal of Tourism Studies / 14 / 1 / 83 - 96 0975-3281

2018
14 Kannan S Depiction Of Beauty In Indian Television Advertisements Of Cosmetics And Its Perception Among College Girls International Journal of Research and Analytical Reviews / 6 / 1 / 459 - 474 23495138

2018
15 Kannan S The Role Of Hegemony In Select News Stories In Western Broadcast Media International Journal of Research and Analytical Reviews / 6 / 1 / 896 - 901 2348-1269

2018
16 Kannan S Representation of Odiyan Community in the Malayalam Film, ?Odiyan?. International Journal of Research and Analytical Reviews / 6 / 2 / 122 - 128 2348 -1269

2018
17 Naresh Rao H The Role of New Media in Political Campaigns: A Case Study of Social Media Campaign for the 2019 General Elections Asian Journal of Multidimensional Research / 8 / 4 / 228 - 240 2278-4853

2018
18 Naresh Rao H Content Analysis of Newspaper Framing of Chief Minister of Karnataka Journal of Advanced Research in Journalism and Mass Communication / 5 / 3 / 1 - 7 2395-3810

2018
19 Padmakumar M M The Narrativising of BJP in the INC'S Twitter Posts International Journal Of Research And Analytical Reviews / 6 / 2 / 713 - 720 E-ISSN 2348-1269, P- ISSN 2349-5138

2018
20 Rajesh A Aaram Thampuran - The Archetypal Celebration of Upper-Caste Hegemony International Journal of Research in Humanities, Arts and Literature / 7-2 / / 275 - 282 2347-4564, ISSN(Online): 2321-8878

2018
21 Shantharaju S Content Analysis of Newspaper Framing of Chief Minister of Karnataka Journal of Advanced Research in Journalism and Mass Communication / 5 / 3 / 1 - 7 2395-3810

2018
22 Shantharaju S The effectiveness of the Service-Learning component in Media Programmes: A case study International Journal of Research and Analytical Reviews (IJRAR) / 6 / 1 / 404 - 407 E-ISSN 2348-1269, P- ISSN 2349-5138

2018
23 Shantharaju S A Critical Study On The Depiction Of Female Characters In Game Of Thrones International Journal of Research and Analytical Reviews (IJRAR) / 6 / 2 / 102 - 108 2349-5138

2018
24 Suparna Naresh Of Mach Men & Wimpy Women- Exploring the Sexist World of Advertising Universal Review Journal / 8 / 4 / 291 - 298 2277-2723

2018
25 Suparna Naresh Sexism in Contemporary Advertising International Journal of Advanced Scientific Research and Management (IJASRM) / 4 / 4 / 260 - 266 2455-6378

2018
26 Biju K C Symbols of Chittara and its Contextual Relevance in the Society Asian Academic Research Journal of Multidisciplinary / 4 / 10 / 101 - 132 2319 - 2801

2017
27 Meljo Thomas Professional Freedom and Satisfaction of Young Journalists in Kerala, India Communication and Journalism Research / 6 / 2 / 49 - 62 2348 - 5663

2017
28 Shantharaju S The Jallikattu Fiasco: Week Long Protest against the Ban Enforced and the Role Played by Print Media Artha / 16 / 3 / 1 - 15 0975-329X

2017
29 Shantharaju S Manifestation of Misogynic connotations in Digital Age: an empirical study of Social media users in the context of Gender Trolling Research Journal of Humanities and Social Sciences / 9 / 1 / - 2321-5828

2017
30 Shantharaju S A Study on Persuasion by Media Coverage on Sustainable Waste (garbage) Management in Bengaluru Journal of Research and Development A Multidisciplinary International Level Refereed Journal / 8 / 4 / 25 - 34 2230-9578

2017
31 Suparna Naresh Role of Interpersonal Communication and Employee Involvement in The Construction Sector: A Case Study Of SEWA International Journal of Creative Research Thoughts / 6 / 1 / 119 - 121 2320-2882

2017
32 Suparna Naresh 'The Business of God'- Understanding the relevance of 'The Speaking Tree', a Times of India supplement on spirituality International Journal of Creative Research Thoughts / 6 / 1 / 880 - 884 2320-2882

2017
33 Suparna Naresh Towards a Knowledge Society- State Contribution in Higher Education Journal of Advanced Research in Journalism & Mass Communication / 5 / 3 / 22 - 25 2395-3810

2017
34 Aasita Bali Use of social media in India and Political Communication International Journal of Humanities & Social Science Studies / 3 / 4 / 243 - 253 2349-6959

2016
35 Aasita Bali Song sequences and female representation in V. Ravichandra?select Kannada films International Journal of Research in Social Sciences (IJRSS) / 7 / 4 / - 2249-2496

2016
36 Aasita Bali A Study on Celebrity Advertising of Online Brands International Journal of Research in Social Sciences & Humanities / 7 / 1 / 96 - 103 2249-4642

2016
37 Amutha Manavalan The IPL Model: Sports Marketing and Product Placement Sponsorship IJHSSI / 6 / 2 / 44 - 61 2319-7722

2016
38 Naresh Rao H The Award Wapsi Controversy: The Rise of Intolerance during the 2015 Bihar Elections Elixir International Journal / - / 105 / 46146 - 46149 2229-712X

2016
39 Padmakumar M M Narrativising an English Department Artha Journal of Social Sciences / 15 / 38 / 41 - 65 0975-329X

2016
40 Shantharaju S A Perspective Study on Fame of Pakistani Tele-Serials In India IOSR Journal Of Humanities And Social Science (IOSR - JHSS) / 21 / 9 / 8 - 13 2279-0837

2016
41 Shantharaju S A Conceptual Analysis of the Competency of Television Music Reality Show Participants International Journal of Innovative Research and Development / 5 / 14 / 11 - 14 ISSN 2278 ? 0211 (Online)

2016
42 Suparna Naresh OF VODKA MARTINI AND ASTON MARTIN-THE LURE OF THE BIG SCREEN: A CLOSER LOOK AT PRODUCT PLACEMENTS AS A PROMOTION OPTION- A CASE STUDY OF ?FASHION? AND ?AISHA? North Asian International Research Journals / Volume 3 / Issue 4 / 45 - 61 ISSN:2454 - 9827

2016
43 Suparna Naresh Role of Communication in Human Resource Management-An Explorative Study Imperial Journal of Interdisciplinary Research (IJIR) / 3 / 5 / 385 - 391 2454-1362

2016
44 Amutha Manavalan Understanding the emerging Integrated Marketing Strategies used in Marketing Tamil Films Journal of Humanities and Social Science (IOSR-JHSS) / 21 / 2 / 33 - 37 2279-0837

2015
45 Amutha Manavalan An Analogical Study of the Narrative Techniques Used In the Film Paradesi (2013) an Adaptation of Tamil Translation (Eriyum Panikaadu) of the Novel'Red Tea' International Journal of Humanities and Social Science Invention / Vol 5 / Issue 3 / 1 - 6 2319-7722

2015
46 Kannan S Cultural constructs in popular television cartoon programs ? A content analysis International Journal of Research in Engineering and Social Sciences / 6 / 5 / 35 - 49 2249-9482

2015
47 Meljo Thomas Journalist's Job Satisfaction: A Systematic Review of Theories, Determinants, and Measurements Communication and Journalism Research / 1 & 2 / 4 / 25 - 40 2348 - 5663

2015
48 Suparna Naresh Sex, Sleaze and the Sinister-What the viewer wants from Hindi Horror Films? International Journal of Scientific and Research Publications / 5 / 6 / 1 - 5 2250 - 3153

2015
49 Suparna Naresh The Nation Wants to Know- How Prime Time News Hour is Being Stage-Managed to Pander to the Ego of Big Names: A case Study of Arnab Goswami's News Hour International Journal of Humanities & Social Science Studies (IJHSSS) / II / V / 163 - 170 2349-6959

2015
50 Suparna Naresh New Media Usage among School Children of Bangalore Artha / 14 / 03 / 21 - 37 0975-329X

2015
51 Aasita Bali FEMALE BODY IN INDIAN CINEMA-A REFLECTION Lingua- International Journal Linguistics, Literature and Culture / 1 / 1 / 93 - 108

2014
52 Aasita Bali Politics of Twitter Engagement Media Matters / 4 / 1 / 25 - 31 2249-2542

2014
53 Biju K C An Experimental Study on the Effectiveness of Mind-Mapping Samyoga / 10 / 1 / 1 - 9 2231-3362

2014
54 Kannan S Educational Satellite Programmes Needs Fresh Life Communication Today / - / - / 27 - 34 0975-217X

2014
55 Meljo Thomas Exposure of Journalism Students from Kerala and Karnataka: A Comparative Study Communication and Journalism Research / 3 / 1 & 2 / 139 - 147 2348 - 5663

2014
56 Naresh Rao H Audience Perception of the Credibility Local News Channels International Journal of Scientific and Research Publications / 5 / 2 / 1 - 11 2250-3153

2014
57 Naresh Rao H Net Credibility: How the Young Increasingly Trust the News Online International Journal of Physical and Social Sciences (IJPSS) / 5 / 4 / 241 - 256 2249-5894

2014
58 Naresh Rao H Role of the Press in a Democracy: India Votes for Newspapers, Only Just Global Journal for Research Analysis / 4 / 3 / 1 - 3 2277 - 8160

2014
59 Padmakumar M M An Ecology Intervention in an English Studies Programme: Contexts, Complexities and Choices Journal of Dharma / 39 / 1 / 1 - 20 0253-7222

2014
60 Shantharaju S The Intermix of Social in Propelling the Social Change Indian Journal of Applied Research / 4 / 7 / 27 - 29 2249-555X

2014
61 Shantharaju S THE CHANGING PARADIGM IN GENDER CONSTRUCTED TEXTS IN MEDIA - A SEMIOTIC APPROACH International Journal of Advanced Research in Management and Social Sciences / 3 / 7 / 139 - 150 2278 - 6236

2014
62 Suparna Naresh Celebrity PR in India-A Closer Look At Salman's Khan's PR Strategies Communication Today / 16 / 03 / 102 - 117 0975-217X

2014
63 Suparna Naresh Public Relations,Corporate Communication and Development Communication Today / 17 / 04 / 97 - 112 0975-217X

2014
64 Suparna Naresh Public Relations and Corporate Identities:Corporate Social Responsibilities-Genuine Concern or Mere Image Building? Artha, Journal of Social Sciences / 13 / 03 / 53 - 68 0975-329X

2014
65 Suparna Naresh Marketing Films Through Social Realities: Shyam Benegal's 'Welcome To Sajjanpur'- A case Study International Journal of Scientific and Research Publications / 5 / 2 / 01 - 08 ISSN 2250 - 3153

2014
66 Aasita Bali GULAAB GANG: IS IT ABOUT THE BATTLE OF SEXES OR WOMEN EMPOWERMENT OR CLICHES? Indian Research Journal / 1 / 7 / - 2347-7695

2013
67 Amutha Manavalan Globalization and Contemporary Tamil Cinema: The face of change Artha, Journal of social sciences / 12 / 3 / 103 - 114 0975-329X

2013
68 Kannan S Depiction of Indian Cultural Values in the Popular Cartoon Program ?Chhota Bheem? ? A Content Analysis Global Journal for Research Analysis / 3 / 4 / - 2277-8160

2013
69 Meljo Thomas Kerala Journalists: Satisfied and Passion-led Professionals Communication and Journalism Research / 2 / 1 / 35 - 43 2348 - 5663

2013
70 Meljo Thomas Perceived Literacy on News Media: A Study on Educated Youth Communication and Journalism Research / 2 / 2 / 45 - 57 2348 - 5663

2013
71 Meljo Thomas Radio and Community Development: A Case Study of Radio Benziger, Community Radio for Fisher Folks Communication and Journalism Research / 2 / 2 / 10 - 18 2348 - 5663

2013
72 Nirmala M N Out of Frame: The State and Film Labour in the Indian Film Industry The Indian Journal of Labour Economics / vol.56, No.3, 2013 / Vol.56, No.3, 2013 / - 00195308

2013
73 Shantharaju S Shifting mold of Media Technology and Content with Main Trust on Pandora's Box Journal of Media an Social Development / 2 / 1 / 171 - 190 2320-8244

2013
74 Padmakumar M M An Exploration of the Betweens and Beyonds in the Student-Teacher relationship: Toward Pedagogic Progress Excellence Through Innovation: Curriculum, Teaching, Learning, Research and Evaluation in Higher Edu / / / 108 - 113

2012
75 Padmakumar M M From Feminity to Feminism, a review of Provoked Artha journal of Social Sciences / 6 / 1 / 129 - 130

2012
76 Kannan S Role of Children in Family Purchase Decision Making Mass Communicator: International Journal of Communication Studies / 6 / 3 / 30 - 36 09739688

2011
77 Kannan S Education, Employment and Empowerment The Journal of Media Studies / 1 / 1 / 117 - 125 09740384

2009
Sl.No. Author/Co-Author Type of Work Title of the Paper Title of Book/Chapter/Article/Case Study ISSN Academic Year
1 SHANTHARAJU S Reference book Handbook of Research on Social and Cultural Dynamics in Indian Cinema Shadowing Lines of Stardom and Politics: Deconstructing Image of ?Rebel Star? Ambareesh ISBN13: 9781799835110|ISBN10: 1799835111|EISBN13: 2020
2 AASITA BALI,SANSTHITA BISWAS,AASITA BALI,JUBY THOMAS Reference book Gender and Media: Critical Perspectives Changing Representation of women in Bollywood Films 979-8656195942 2020
3 KANNAN S,MERIN PAUL,KANNAN S Conference Proceedings Proceedings of ASAR International Conference The Role of Social Media During Crisis Situation: A Case Study on Kerala Flood 978-93-89469-15-8 2019
4 AASITA BALI Reference book Research Methodology Development of Research Design 978-81-935740-2-7 2018
5 KANNAN S Conference Proceedings Network Social Traces Digital Electronic communication Communication Through Social Media: The Perspective of Teenage Students 978-2-9557005-1-8 2018
6 SHANTHARAJU S,SHANTHARAJU S,KRISHNA MV Reference book Birds of Discovery Village The entire book 2017
7 SHANTHARAJU S Conference Proceedings Media And Visual Literacy An Expository Study on Affective Attitude by Television Crime Shows on Youth considering two popular crimes of Colors TV 9789381992746 2016
8 NIRMALA M N Reference book Gender in the Market Economy Feminine Representation and Identity as the vulnerable workforce in the Indian Cinema Industry 97881731607053 2015
9 AMUTHA MANAVALAN,JOSEPH DEVITO Text book Human Communication: The Basic Course ,13th Edition - 98781292057101 2015
10 AMUTHA MANAVALAN,BEEBE IVY Reference book Ivy's Communication : Principles for a lifetime 6e GE - 2015
11 SHANTHARAJU S Reference book Social Networking Media: Boon or Bane? The Carving of Social Media: An analysis of Social Media in the Milieu of Social change 978-81-926593-0-5 2014
12 AASITA BALI Reference book Proceedings of the one day national seminar. Translation:Issues and Perspectives 978-81-925005-1-5 2013
13 AASITA BALI Reference book Inception - A Journal of Research Articles by Third Year Communication and Media Students 2013
14 SHANTHARAJU S Reference book Journalism and Society A Qualitative Study on Teaching of Journalism at Undergraduate Level: A case Study of Bangalore University 978-93-82877-00-4 2013
15 KANNAN S Reference book Effectiveness of Animated Characters in TV Commercials Mass Communication & Art of Advertisement 978-81-907473-1-8 2009
Sl.No. Title URL Subject Month Year
1 Personal Indulgence

Films
2 Random Thoughts

Politics
3 Frankly Speaking

current affairs 2012
4 Commentsonmedialaws

media laws 2012 onwards
5 Calling Card

Personal musings on various issues 2009

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