Faculty Publications

Sl.No. Name Title of the Paper Name of Journal / Vol. No / Issue No / Page Nos ISSN URL Academic Year
1 Aarthy C Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 International Journal of Information and Education Technology / / / - 2010-3689

2022
2 Anand Patil A Study on Impact of Covid-19 on the Fintech Adoption in India Rabindra Bharati Journal of Philosophy / XXIII / 25 / 93 - 99 0973-0087

2022
3 Arjun B S Changing customer mindset in adopting digital financial services during the COVID-19 pandemic: Evidence from India Banks and Bank Systems / 17 / 03 / 58 - 71 1991-7074

2022
4 Bina Celine Dorathy M India's Transshipment Drive Korea Review Of International Studies / 15 / 38 / 158 - 163 1226-4741

2022
5 Bina Celine Dorathy M Extended Gate- A Contemporary Approach to Port Hinterland Connectivity Empirical Economics Letters / 21 / 2 / 315 - 324 1681 8997

2022
6 Deepika S R Determinants of success in the equity derivatives market: An empirical study JIMS8M The Journal of Indian Management & Strategy / 27 / 4 / 27 - 32 0973-9343

2022
7 John Paul Raj V Adoption of Human Resource Analytics in Information Technology and Information Technology Enabled Services Industry in India Journal Of Data Science, Informetrics, And Citation Studies / 1 / 1 / 50 - 57 2583-5440

2022
8 Jyothi Kumar Financial capability and financial wellbeing of women in community-based organizations: mediating role of decision-making ability Managerial Finance / / EarlyCite / - 0307-4358

2022
9 Jyothi Kumar Book Review: Lexi Stadlen, Nine Paths: A Year in the Life of an Indian Village (Penguin Random House UK, 2022), 300 pp., `493, ISBN: 978-1-473-58454-9 Vision: The Journal of Business Perspective / / / - 0972-2629

2022
10 Lakshmy Priya K Psychological Capital And Optimism As A Predictor Of Workplace Happiness In Service-based Industries In India IITM Journal of Business Studies / 10 / 1 / 362 - 372 2393-9451

2022
11 Mallika Sankar M Redefining Digital Social Entrepreneurship by Engaging Technology Organization Environment Framework: An Initiative under Aatamnirbhar Bharat (Make-in-India) for Rural Development of India Empirical Economics Letters / 21 / 2 / - 1681 8997

2022
12 Manikandan M K M Aggression As A Predictor Of General Well-Being Among Public Health Workers Asia-Pacific Journal of Health Management / 17 / 2 / 58 - 65 2204-3136

2022
13 Muthu Gopala Krishnan M Does Liquidity Affect a Firm?s Profitability? A Case of Automobile Companies in India MUDRA: Journal of Finance and Accounting / 9 / 1 / 129 - 151 2347-4467, 2395-2598

2022
14 Rashmi Rai Psychological Capital And Optimism As A Predictor Of Workplace Happiness In Service-based Industries In India IITM Journal of Business Studies / 10 / 1 / 362 - 372 2393-9451

2022
15 Sathish P Dynamic Inter-Linkages Among Emerging Stock Markets: An Empirical Analysis of Select Stock Market Indices of BRICS countries South Asian Journal of Management / 29 / 2 / 37 - 59 0971-5428

2022
16 Sathish P Determinants of success in the equity derivatives market: An empirical study JIMS8M The Journal of Indian Management & Strategy / 27 / 4 / 27 - 32 0973-9343

2022
17 Shikha Bhagat Private Label Brands Endearing Over National Brands: An Elaborated Empirical Review Shanlax International of Management / 10 / 2 / 70 - 83 2581-9402

2022
18 Shikha Bhagat Evaluation Of Factors Driving Private Label Brands Success In Hypermarkets- A Consumer Perspective Study Journal of General Management Research / 9 / 2 / 55 - 72 2348-5434

2022
19 Shilpa Sarvani Ravi Evaluation Of Factors Driving Private Label Brands Success In Hypermarkets- A Consumer Perspective Study Journal of General Management Research / 9 / 2 / 55 - 72 2348-5434

2022
20 Shivi Khanna The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research / 5 / 2 / - 2585-9188

2022
21 Sridharan A Strengthening Supply Chain Management through Technology SOUTH INDIA JOURNAL OF SOCIAL SCIENCES / XXI, / 1 / 51 - 56 0972-8945

2022
22 Sumathi A Influence of perceived equity, job enrichment, and burnout among educators in Indian private universities on job satisfaction and the desire to quit Frontiers in Education / / / 1 - 9 2504-284X

2022
23 Sumathi A Managing with humour during COVID 19: Managers? humour style and its influence on team members? stress and job satisfaction using non-hierarchical cluster analysis Journal of Contemporary Issues in Business and Government / 28 / 03 / 1454 - 1469 1323-6903

2022
24 Sunita Kumar A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type Academic Journal of Interdisciplinary Studies / 11 / 6 / 313 - 323 2281-3993

2022
25 Sunita Kumar The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising Media Literacy and Academic Research / 5 / 2 / - 2585-9188

2022
26 Sunita Kumar Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews International Journal of Management and Sustainability / 12 / 1 / - 2306-0662

2022
27 Sunita Kumar Strengthening Supply Chain Management through Technology SOUTH INDIA JOURNAL OF SOCIAL SCIENCES / XXI, / 1 / 51 - 56 0972-8945

2022
28 Aarthy C Influence of Performance Appraisal and Training on Job Satisfaction: A study on Private Banks Journal of Management & Entrepreneurship / 15 / 4 / - 2229-5348

2021
29 Aarthy C Role of Artificial Intelligence in reducing U5CMR in India Clinics in Mother and Child Health / 18 / 6 / 1 - 8 2090-7214

2021
30 Aarthy C Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research / 5 / 1 / 230 - 252 2585-8726

2021
31 Aishwarya N Influence of Performance Appraisal and Training on Job Satisfaction: A study on Private Banks Journal of Management & Entrepreneurship / 15 / 4 / - 2229-5348

2021
32 Aishwarya N Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research / 5 / 1 / 230 - 252 2585-8726

2021
33 Anand Patil A Study On The Impact Of Microfinance On Women Empowerment Purana / Vol. LXIV, No. 1, 20 / 2 / 7 - 22 0555-7860

2021
34 Anand Patil Impact of Ease of Doing Business on FDI Inflows Across Different Economies YMER / 21 / 5 / 194 - 216 0044-0477

2021
35 Arjun B S Financial and Commodity Market Reaction to Covid-19 Pandemic: Quantitative Measure Through ARDL Approach ANVESAK / 51 / 1 / 58 - 62 0378-4568

2021
36 Bina Celine Dorathy M Maritime Education And Training (Met) In India - An Overview Korea Review Of International Studies / Volume 15 / 05 / 102 - 105 1226-4741

2021
37 Bina Celine Dorathy M Adoption of Electric Vehicles (EVs) In Last Mile Delivery - A Milestone Towards Sustainable Logistics Empirical Economics Letters / 20 / 2 / 1 - 8 1681-8997

2021
38 Deepika S R A Study on the Factors that Influence Trading Success among Individual Equity Derivative Traders in Bengaluru City Ushus - Journal of Business Management / 20 / 3 / 37 - 53 0975-3311

2021
39 Fezeena Khadir Consumer preference towards choosing EBO vs. MBO with special reference to apparel retailing International Journal of Current Science Research and Review / 4 / 6 / 532 - 547 2581-8341

2021
40 Fezeena Khadir Impact Of Mobile Applications In Online Bus Ticket Reservation: A Two-State Study In Karnataka And Kerala National Research Journal of Information Technology & Information Science / 8 / 1 / 1 - 7 2350-1278

2021
41 Fezeena Khadir Customer perception towards online food delivery apps and its impacts on restaurant business National Research Journal of Sales & Marketing Management / 8 / 1 / 1 - 12 2349-2015

2021
42 Fezeena Khadir Green Orientation and Customer-Based Brand Equity in FMCG Industry in India ECS transactions / 107 / 1 / 11733 - 11746 1938-5862, 1938-6737

2021
43 Gowri Shankar R Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654

2021
44 John Paul Raj V Women Empowerment Through Self Helf Group Vidyabharati International Interdisciplinary Research Journal / Special Issue / Special Issue / 3569 - 3574 2319-4979

2021
45 John Paul Raj V Multifaceted Destination Personality Traits: A Short Communication on Understanding from Tourists Perspective Indian Journal of Marketing / 52 / 3 / 50 - 59 0973-8703

2021
46 Jyothi Kumar The Women in CBOs A Resource-based Approach for COVID-19 Management in Kerala Economic and Political Weekly / 57 / 4 / 15 - 17 0012-99,2349-88

2021
47 Lakshmy Priya K Corporate social responsibility dimensions and online purchase intention: an exploration in the Indian context INTENTION: AN EXPLORATION IN THE INDIAN CONTEXT Manager: The British Journal of Administrative Management / 58 / 146 / 99 - 110 1746 1278

2021
48 Lakshmy Priya K Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654

2021
49 Mallika Sankar M Online education during COVID-19 Pandemic ? challenges and Best Practices for Online Teaching Educational Resurgence Journal / 3 / Special issue / 160 - 164 2581-9100

2021
50 Mallika Sankar M Price Consciousness and Cognitive Dissonance: Cues From GEN Z NIU International Journal of Human Rights / 8 / III / 302 - 308 2394-0298

2021
51 Mallika Sankar M Green Marketing Practices: An eye opener to purchase decision of consumers Journal of the Maharaja Sayajirao University of Baroda / 55 / 1(VII) / 124 - 130 0025-0422

2021
52 Mallika Sankar M Impact of Digital Marketing Channels on Consumer Buying Decision Process: Evidence from Passenger Car/Bikes Segment Wesleyan Journal of Research / 14 / 1(XXIX) / 1 - 10 0975-1386

2021
53 Mallika Sankar M The Impact of Price Sensitivity on Purchase Intention: Signals from Gen Z Marketing Master Mind / XVIII / 4 / 33 - 43 0972-5156

2021
54 Manikandan M K M Student Engagement Methods and Assessments- A Systematic Review Shodh Samhita / VIII / 1 (IV) / 143 - 154 2277-7067

2021
55 Manikandan M K M Gender as a Predictor in the Perception of Sexual Harassment Definition ECS Transactions / 107 / 1 / - 1938-5862

2021
56 Mary Metilda J Is selected large cap growth fund performing well? - a study on Indian stock market Academy of Accounting and Financial Studies Journal / 26 / 2 / 1 - 13 1528-2635

2021
57 Muthu Gopala Krishnan M Does Covid ? 19 Pandemic Affect The Sentiments Of Foreign Portfolio Investors In India ? A Structural Break Analysis Manager - The British Journal of Administrative Management / 57 / 145 / 126 - 134 1746-1278

2021
58 Neetha Mary Avanesh A study on Xenophobia towards the Chinese and its impact on consumer buying behavior towards Chinese electronics Utkal Historical Research Journal (print only) / 34 / XXI / 249 - 256 0976-2132

2021
59 Neetha Mary Avanesh Influence of default payment methods on Gen Z?s buying decisions Utkal Historical Research Journal (print only) / 34 / XXI / 99 - 106 0976-2132

2021
60 Neetha Mary Avanesh Implications of Workplace Spirituality on Positive Organizational Behavior in the New Normal - A Conceptual Framework Journal of Education: Rabindrabharati University (Print Only) / XXIII / / 348 - 354 0972-7175, 0972-7175

2021
61 Rajani R Hycons Renewable Private limited: Decision to Accept or Reject an Equity Investment Emerald Emerging Markets Case Studies / 12 / 2 / 1 - 13 2045-0621

2021
62 Rajani R Divine Consulting Services: A sinking ship or back to land safely? Asian Case Research Journal / 26 / 01 / 101 - 109 0218-9275

2021
63 Rajani R Towards An Ecosystem Of Operational Supply Chain Finance For Msmes: An Exploratory Case Study On GNA Gears Ltd, India Social Sciences Research Network(SSRN) Elsevier / / / 1 - 11 1556-5068

2021
64 Rajani R Sterlite Technologies Ltd. ? To buy or Not to Buy is the Question Asian Case Research Journal / / / - 0218-9275

2021
65 Rajani R Hycons Renewable Pvt Ltd: Viable Bio-Gas Production from Paddy Straws - A Capital Budgeting Decision Asian Journal Of Management / 25 / 2 / - 0972-8201

2021
66 Rashmi Rai Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review / 7 / 2 / 1 - 19 2525-3654

2021
67 Roshna Thomas Litchi inflicted child mortality in Bihar-a whistle blower to the pathetic public health system and other contributory factors. Ethics, Medicine and Public Health / 18 / Sept 2021 / - 2352-5525

2021
68 Sathish P Influence of Performance Appraisal and Training on Job Satisfaction: A study on Private Banks Journal of Management & Entrepreneurship / 15 / 4 / - 2229-5348

2021
69 Sathish P Is selected large cap growth fund performing well? - a study on Indian stock market Academy of Accounting and Financial Studies Journal / 26 / 2 / 1 - 13 1528-2635

2021
70 Sathish P Do the Macroeconomic Factors Influence the Volatility of Gold Price: An Empirical Study Journal of Commerce and Accounting Research / 11 / 2 / 37 - 44 2277-2146

2021
71 Senthilmurugan P A study on Technical analysis using Candlestick pattern of selected Large cap stocks listed in National Stock Exchange (NSE, India with reference to steel sector GSI Journal Serie B: Advancement in Business and Economics / 3 / 2 / 62 - 71 2652-2580

2021
72 Senthilmurugan P A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils / 8 / 4 / 287 - 296 2148-9637

2021
73 Aarthy C Impact of FDI Promotions on Various Sectors of The Indian Economy Tathapi / 19 / 24 / 88 - 109 2320-0693

2020
74 Aarthy C Consumer Perception and Purchasing Behavior towards Counterfeit Products- Effect on Original Brand Image International Journal of Research and Review / 7 / 9 / 128 - 136 2349-9788

2020
75 Aarthy C Impact of Global Advertisement over Local Societies International Journal of Scientific and Research Publications / 11 / 1 / 157 - 169 2250-3153

2020
76 Aarthy C A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations International Journal of Marketing and Technology / 11 / 1 / 1 - 7 2249-1058

2020
77 Aarthy C Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications / 174 / 12 / 25 - 31 0975-8887

2020
78 Aarthy C Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry Journal of Critical Reviews / 7 / 19 / 9775 - 9784 2394-5125

2020
79 Aarthy C The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government / 28 / 2 / - 1323-6903, 2204-1990

2020
80 Aarthy C Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government / 27 / 2 / 1054 - 1058 1323-6903, 2204-1990

2020
81 Aishwarya N Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry Journal of Critical Reviews / 7 / 19 / 9775 - 9784 2394-5125

2020
82 Aishwarya N The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government / 28 / 2 / - 1323-6903, 2204-1990

2020
83 Aishwarya N Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications / 174 / 12 / 25 - 31 0975-8887

2020
84 Aishwarya N A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations International Journal of Marketing and Technology / 11 / 1 / 1 - 7 2249-1058

2020
85 Aishwarya N Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government / 27 / 2 / 1054 - 1058 1323-6903, 2204-1990

2020
86 Arjun B S Do ESG Ratings of companies improve its Financial Performance? : An empirical evidence from NIFTY50 companies Shodh Sanchar Bulletin / 11 / 41 / 239 - 245 2229-3620

2020
87 Deepika S R A study on the influence of trading behavior on trading success in equity F&O market with special reference to individual traders in Bengaluru City Asian Journal of Research in Banking and Finance / 11 / 4 / 1 - 8 2249-7323

2020
88 Fezeena Khadir Inpatient complaining behaviour: a study on the overt and covert behaviour of inpatients in indian hospitals Studies on ethno-medicine / 14(1-2) / 30-40 / 30 - 40 0973-5070, 2456-6772

2020
89 Fezeena Khadir Role of psychology in improving the longevity of user interaction with Interface design Research Review International Journal of Multidisciplinary / 5 / 8 / 46 - 49 2455-3085

2020
90 Fezeena Khadir Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact International Journal of Advanced Science and Technology / 9 / 12s / 463 - 470 2005-4238

2020
91 Fezeena Khadir Impact of colours of FMCG packaging on consumer buying behavior Ushus-Journal of Business Management / 19 / 2 / 31 - 48 0975-3311

2020
92 Fezeena Khadir Impact of digital marketing on consumer purchase behaviour Utkal historical research journal / 34 / XXII / 107 - 116 0976-2132

2020
93 Fezeena Khadir Factors that influence users in selecting mobile apps- a study on Facebook and Facebook Lite Journal of Public Value and Administrative Insight / 4 / 1 / 24 - 36 2663-919X

2020
94 John Paul Raj V Factors Influencing Undergraduate Generation Z In India: Empirical Study On Campus Placements In India: Empirical Study On Campus Placements? International Journal of Management / 12 / 1 / 759 - 766 0976-6502

2020
95 John Paul Raj V The Advent of Big Data Analytics in Human Resource Management Juni Khyat / 11 / 01 / 223 - 236 2278-4632

2020
96 John Paul Raj V Influence of Workplace Health and Safety Policies on a Company's Employer Brand Post - Covid 19. Bankura Christian College / 14 / 1 / 147 - 157 0975-1386

2020
97 Lakshmy Priya K Leading the Gen Z Workforce ? Analogy on Communicative and Transformational Leadership Principles from the Bhagavad Gita IPE Journal of Management / 10 / 1 Jan2020-June2020 / 88 - 100 2249-9040

2020
98 Mallika Sankar M Navigating the Insight of Gender Disparity Issues in Tourism: A Conceptual Study Atna Journal of Tourism Studies / 15 / 1 / - 0975-3281

2020
99 Mallika Sankar M The Impact of Celebrity Endorsement on Purchase Decisions in Gen-Z: Endorsing Snack Food Sector Utkal Historical Research Journal / 34 / XXII / 147 - 164 0976-2132

2020
100 Mallika Sankar M Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government / 27 / 2 / 1054 - 1058 1323-6903, 2204-1990

2020
101 Mary Metilda J Strategic Vs Operational Human Resource role Model: An Empirical study Journal of Xi'an Shiyou University, Natural Science Edition / Volume 17, issue 5 / 5 / 39 - 45 1673-064X

2020
102 Mary Metilda J A review on behavioral biases and its impact on investor decisions International Journal of Academic Research / 8 / 1(6) / 1 - 5 2348-7666

2020
103 Praveen Babu P Self-congruity and brand loyalty - An innovation of diffusion approach International Journal of Electronic Marketing and Retailing / 11 / 4 / 343 - 351 1741-1025

2020
104 Praveen Babu P A Text Mining Analysis of Customers' Opinion on Unorganized Retail Stores Signage Semiotics Sambodhi: Indological Research Journal of L. D. I. I. / 44 / 01 / 161 - 165 2249-6661

2020
105 Rajani R Hycons Renewable Pvt ltd: Decision to accept or reject an Equity Investment Emerald Emerging Market Case Studies / / / - 2045-0621

2020
106 Rajani R Sterlite Technologies Ltd. To buy or Not to Buy is the Question post COVID19 Emerald Emerging Market Case Studies / / / - 2045-0621

2020
107 Rajani R Hycons Renewable Pvt ltd: Decision to accept or reject an Equity Investment Emerald Emerging Market Case Studies / / / - 2045-0621

2020
108 Ramesh Kumar M Employee engagement as an antecedent of organizational commitment ? A study on Indian seafaring officers The Asian Journal of Shipping and Logistics / 36 / 03 / 105 - 112 2092-5212

2020
109 Rashmi Rai Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication Journal of Content, Community and Communication / 12 / / 159 - 168 2456-9011

2020
110 Roshna Thomas Financial Literacy And Its Impact on Investment Decisions Utkal Historical Research Journal / 34 / XXI / 31 - 36 0976-2132

2020
111 Roshna Thomas Nexus Between Financial Inclusion & Gender Bias Utkal Historical Research Journal / 34 / XXIII / 125 - 130 0976-2132

2020
112 Senthilmurugan P Impact of COVID-19 in the field of Information Technology Kala Sarovar / 24 / 1 / 49 - 59 0975-4520

2020
113 Senthilmurugan P Purchase Intention of Indian Consumers on Chinese Consumer Electronics Products Wesleyan Journal of Research / 14 / 1 (xv) / 90 - 98 0976-1386

2020
114 Senthilmurugan P The Effect of Consumer Attitude on Dynamic Luxury Fashion Trends in Indian Metropolitan Cities Wesleyan Journal of Research / 14 / 1(XV) / 79 - 89 0975-1386

2020
115 Senthilmurugan P Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government / 27 / 2 / 1054 - 1058 1323-6903, 2204-1990

2020
116 Senthilmurugan P Influence of Packaging on Consumers Purchase Intention of FMCG Products. Utkal Historical Research Journal / 34 / 22 / 81 - 88 0976-2132

2020
117 Senthilmurugan P How Different Marketing Tools Affect Consumer Purchase Making Decision in Textile Industry Juni Khyat / 11 / 01-2021 / 207 - 222 2278-4632

2020
118 Senthilmurugan P Impact of Social Media on Electoral Votes Wesleyan Journal of Research / 14 / 1(XXIX) / 39 - 47 0975-1386

2020
119 Senthilmurugan P Purchase Intention of Indian Consumers on Chinese Consumer Electronic Products Wesleyan Journal of Research / 14 / 1 (XV) / 90 - 98 0975-1386

2020
120 Senthilmurugan P The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government / 28 / 2 / - 1323-6903, 2204-1990

2020
121 Shikha Bhagat D2C (Direct To Consumer) Business Model: Efficacious Strategy for the Businesses to Grow During COVID-19 Scenario. International Journal of Research and Review / 7 / 11 / 499 - 508 2349-9788

2020
122 Shikha Bhagat Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing / 50 / 12 / 24 - 39 0973-8703

2020
123 Shikha Bhagat Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications / 174 / 12 / 25 - 31 0975-8887

2020
124 Shivi Khanna An Empirical Analysis Of The Dissonance Between India's Stock Markets And The Indian Economy During The Covid-19 Pandemic PIMT Journal of Research / 13 / 3 / 87 - 93 2278-7925

2020
125 Sumathi A Pedagogical Exploration for Generation Z Students: Experiments Using Student-Developed Video Case Studies, Gamification, Student-Developed Case Simulation and a Movie Reflection Exercise in an Organizational Behaviour Course Journal of Organizational Behavior Education / 13 / 13: 2020 / 143 - 168 1649-7627, 2047-9999

2020
126 Sumathi A Pedagogical Exploration for Generation Z Students: Experiments Using Student-Developed Video Case Studies, Gamification, Student-Developed Case Simulation and a Movie Reflection Exercise in an Organizational Behaviour Course Journal of Organizational Behavior Education - JOBE / 13 / / 143 - 168 1649-7627

2020
127 Aarthy C An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology / 12 / 12 / 1 - 5 0974-3154

2019
128 Aarthy C Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies / 13 / 1 / 1 - 25 1558-7894

2019
129 Aarthy C Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore nternational Journal of Research and Analytical Reviews / 6 / 2 / 859 - 868 2349-5138

2019
130 Aishwarya N Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore nternational Journal of Research and Analytical Reviews / 6 / 2 / 859 - 868 2349-5138

2019
131 Aishwarya N Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) / 10 / 11 / 1255 - 1260 0976-0245

2019
132 Aishwarya N Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) / 10 / 11 / 1255 - 1260 0976-0245

2019
133 Aishwarya N An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology / 12 / 12 / 1 - 5 0974-3154

2019
134 Anand Patil Analysis of Trends and Patterns of Investments among the NRIs Living in Muscat City International Journal of Advance and Innovative Research / 6 / 4(1) / 97 - 106 2394-7780

2019
135 Anand Patil Social Responsibility Accounting: A Conceptual Framework for Universal Acceptance International Journal of Recent Technology and Engineering (IJRTE) / 8 / 4 / 2342 - 2348 2277-3878

2019
136 Anand Patil Social Responsibility Accounting - A Conceptual Framework for Universal Acceptance Internatonal Journal of Recent Technology and Engineering (IJRTE) / 8 / 4 / 2342 - 2348 2277-3878

2019
137 Bina Celine Dorathy M Port integration for enhancing competitive advantage International Journal of Innovative Technology and Exploring Engineering / 8 / 9S2 / 278 - 280 2278-3075

2019
138 Bina Celine Dorathy M How Organizational and Trainee Characteristics Influence the Training Program of Employees in Djibouti Port International Journal of Innovative Technology and Exploring Engineering, / 8 / 9 S2 / 269 - 277 2278-3075

2019
139 Fezeena Khadir Challenges faced by established women fashion entrepreneurs in Kerala during initial business stage Journal of Marketing Vistas / 9 / 1 / 13 - 20 2249-9067

2019
140 Fezeena Khadir Service Quality of B-Schools - A Gap Analysis of Post Graduate Management Institutes Journal of Advanced Research in Dynamical and Control Systems / 11 / 03- Special issue / 1176 - 1184 1943-023X

2019
141 Fezeena Khadir Service Quality of Healthcare Industry- A Gap Analysis of Private Hospitals Journal of Advanced Research in Dynamical and Control Systems / 11 / 03-Special Issue / 1192 - 1197 1943-023X

2019
142 Fezeena Khadir Service Quality of Retail Cafes - A Gap Analysis of Coffee Hangouts Journal of Advanced Research in Dynamical and Control Systems / 11 / 03-Special issue / 1185 - 1191 1943-023X

2019
143 Fezeena Khadir Lack of visibility of eco-labels: a study on consumer deception International Journal of Psychosocial Rehabilitation / 24 / 2 / 533 - 543 1475-7192

2019
144 John Paul Raj V Perceptions of Menstruation Leaves between genders among the future workforce International Management Review / 16 / 1 / 90 - 97 1551-6849

2019
145 John Paul Raj V Effect of Social Media on Team Communication Studies in Indian Place Names / 40 / 16 / 223 - 234 2394-3114

2019
146 John Paul Raj V A Study on the Fast Food Consumption Pattern of Millennial and Gen Z Studies in Indian Place Names / 40 / 71 / 2506 - 2523 2394-3114

2019
147 John Paul Raj V Effectiveness, awareness and consumer perception towards online behavioural Advertisements: a micro level study focusing gen z Studies in Indian Place Names / 40 / 29 / 211 - 222 2394-3114

2019
148 Jyothi Kumar Innovations in Teaching-Learning and Evaluation: An Overview of Processes Undertaken at CHRIST (Deemed to be University) Journal of Xi'an University of Architecture & Technology / XI / XII / 797 - 807 1006-7930

2019
149 Lakshmi Karthikeyan To identify loopholes in accounting standards that facilitate creative accounting and assessing its impact on investors: A case study on Reliance JIO International Journal of Research and Analytical Review / 7 / 1 / 996 - 1000 2349-5138

2019
150 Lakshmy Priya K What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research / 8 / 11 / 367 - 373 2277-8616

2019
151 Manikandan M K M Store Brand and perceived risk on private label brand attitude Journal of Indian Business Research / 12 / 1 / 133 - 150 1755-4209

2019
152 Manikandan M K M Consumer Perception After Rebranding Exercise International Journal of Management and Social Sciences / 8 / 2.6 / 19 - 22 2349-9761

2019
153 Muthu Gopala Krishnan M Trading Behavior of DIIs and FIIs and their Impact on Stock Market Movement and Market Capitalization with reference to BSE and NSE Adalya Journal / 8 / 13012746 / 222 - 230 1301-2746

2019
154 Muthu Gopala Krishnan M Social Responsibility Accounting - A Conceptual Framework for Universal Acceptance Internatonal Journal of Recent Technology and Engineering (IJRTE) / 8 / 4 / 2342 - 2348 2277-3878

2019
155 Muthu Gopala Krishnan M Exploring the Causal and Co integration relationship between Savings, Capital Formation and Economic Growth in India ? An Empirical Analysis Journal of Xi'an University of Architecture & Technology / IX / XII / 1844 - 1852 1006-7930

2019
156 Muthu Gopala Krishnan M Customers Satisfaction Towards Online Banking Services Of Public Sector Banks International Journal of Scientific & Technology Research / 9 / 04 / 3368 - 3372 2277-8616

2019
157 Muthu Gopala Krishnan M A Study on Share Price Dynamic Linkages between Companies in NSE CNX Nifty it Index TEST Engineering and Management / / / 14738 - 14744 0193-4120

2019
158 Muthu Gopala Krishnan M Analysis of Trends and Patterns of Investments among the NRIs Living in Muscat City International Journal of Advance and Innovative Research / 6 / 4(1) / 97 - 106 2394-7780

2019
159 Muthu Gopala Krishnan M Social Responsibility Accounting: A Conceptual Framework for Universal Acceptance International Journal of Recent Technology and Engineering (IJRTE) / 8 / 4 / 2342 - 2348 2277-3878

2019
160 Neetha Mary Avanesh Does happiness impact academic achievement? Glimpses from undergraduate students in affiliated colleges of Bangalore Central University International Journal of Psychosocial Rehabilitation / 24 / 6 / 8421 - 8437 1475-7192

2019
161 Neetha Mary Avanesh Does Psychological Contract impact Job Satisfaction and Intention to leave amongst nursing staff in Bangalore hospitals? Journal of Xi'an University of Architecture & Technology / XII / IV / 3474 - 3485 1006-7930

2019
162 Neetha Mary Avanesh Impact of Happiness on Job Performance of Employees in the hospitality industry in United Arab Emirates Studies in Indian Place Names / 40 / 60 / 3301 - 3306 2394-3114

2019
163 Ramesh Kumar M A Study On Problems On-Board And Its Relationship With Workforce Diversity With Special Reference To Indian Ship Officers Journal of Emerging Technologies and Innovative Research / 6 / 6 / 202 - 211 2349-5162

2019
164 Rashmi Rai What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research / 8 / 11 / 367 - 373 2277-8616

2019
165 Rashmi Rai Innovation and Sustainability: The Story of Indian QSR Foodbox IITM Journal of Business Studies (JBS) / 6 / 1 / 48 - 55 2393-9451

2019
166 Roshna Thomas Regulations governing mobile banking services in India and latest amendments Sankalpa / 9 / 1 / 35 - 38 2231-1904

2019
167 Roshna Thomas The Non Biological Victims of Covid-19 Pandemic from the Indian Society: Migrant Laborers in the Unorganized Sector. GIS Business / 15 / 4 / 1362 - 1371 1430-3663

2019
168 Roshna Thomas Critical features in Mobile Banking Service Responsible in Discriminating between Users and Non-Users of the Service Tathapi / 19 / 15 / 12 - 29 2320-0693

2019
169 Senthilmurugan P A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) / 9 / 1 / 3309 - 3313 2278-3075

2019
170 Senthilmurugan P Influence of various factors affecting the Purchase intention of cars in Bangalore International Journal of Information Technology & Knowledge management / 13 / 2 / - 0973-4414

2019
171 Senthilmurugan P Impact Of Transformational Leadership On Followers Development On The Basis Of Their Hierarchy In The Service Sectors Studies in Indian Place Names / 40 / 40 / - 2394-3114

2019
172 Senthilmurugan P Brand Image factor influence in Purchase Decision of Residential Houses ? An Empirical Analysis in Chennai Real Estate Market Shanlax International Journal Of Management / 7 / 1 / - 2581-9402

2019
173 Shivi Khanna Household Waste Management Policy and Practices in Bengaluru International Journal of Recent Technology and Engineering / 8 / 3 / 5059 - 5066 2277-3878

2019
174 Sunita Kumar Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing / 49 / 7 / - 0973-8703

2019
175 Aarthy C Export Barriers in Indian Garment Sector- An Overview Journal of Emerging Technologies and Innovative Research / 6 / 1 / 207 - 211 2349-5162

2018
176 Aishwarya N Potential Impact of Blockchain on HR and People Management Journal of Emerging Technologies and Innovative Research / 5 / 9 / 127 - 130 2349-5162

2018
177 Aishwarya N Rise of Facebook as a Social Media Marketing tool among Momtrepreneurs IJREISS / 8 / 10 / 145 - 151 2250-0588

2018
178 Aishwarya N Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district Journal of Applied Science and Computations / 6 / 1 / 1830 - 1835 1076-5131

2018
179 Aishwarya N Psychological Contract and Organisational Commitment of the employees in Indian Aviation Sector Asian Journal of Management / 10 / 2 / 109 - 114 2321-5763

2018
180 Anand Patil Impact Of Macroeconomic Variables On Banks Profitability Review of Research / 7 / 12 / 1 - 12 2249-894X

2018
181 Anand Patil A Study on Optimal Porftfolio Construction with special reference to NSE CNX NIFTY Pharma INdex International Journal of Civil Engineering and Technology (IJCIET) / 9 / 13 / 13551363 - 1355163 0976-6316

2018
182 Anand Patil The Trend of Digitalization In Marketing and Its Impact on The Customers International Journal of Trend in Scientific Research and Development (IJTSRD) International Open Ac / Conf. Issue Oct 2018 / Conference Issue / 13 - 22 2456-6470

2018
183 Anand Patil Digital Transformation I in Financial Services and Challenges &Opportunities International Journal of Trend in Scientific Research and Development (IJTSRD) International Open Ac / Oct 2018 Confernce / Conference Issue / 10 - 12 2456-6470

2018
184 Arjun B S Construction Of Corporate Social Responsibility Index: Measurement Of Mandatory Disclosure Journal of Emerging Technologies and Innovative Research / 6 / 1 / 620 - 625 2349-5162

2018
185 Arjun B S Qualitative And Quantitative Csr Disclosure And Financial Performance: An Econometric Analysis International Journal of Research and Analytical Reviews / 6 / 1 / 525 - 532 2348-1269

2018
186 Arjun B S A Study on Relation of FMCG and Textile Stock Prices with Macro Economic Variables International Journal of Management, Technology And Engineering / 9 / 3 / 2260 - 2280 2249-7455

2018
187 Arjun B S A Study On Equity Valuation Of IPOs And Its Performance International Journal of Management, Technology And Engineering / 9 / 3 / 3332 - 3345 2249-7455

2018
188 Deepika S R A Review on the Rising Significance of Algo Trading(AT): The Hot Talk of the Financial Town International Journal of Management Technology and Engineering / 9 / 5 / 964 - 970 2249-7455

2018
189 Deepika S R A Study on the Efficiency of the Information Content of Option?s Open Interest, Volume and Volatility: Evidence from the Indian Equity Options Market SURAJ PUNJ JOURNAL FOR MULTIDISCIPLINARY RESEARCH / 9 / 3 / 632 - 639 2394-2886

2018
190 John Paul Raj V Mediating Effect of Quality of work life between Teacher effectiveness and emotional stability of college teachers in Karnataka SS International Journal of Economics and Management / 9 / 3 / 36 - 46 2231-4962

2018
191 Lakshmy Priya K Building the Leadership pipeline-A study on Non profit sector International Multidisplinary quarterly reserach journal Ajanta / VIII / 1 / 288 - 296 2277-5730

2018
192 Manikandan M K M Consumer Purchase Behaviour on Mobile Applications based Online Portals DJAME Journal of Management Research / 1 / 1 / 29 - 35 0972-5814

2018
193 Mary Metilda J Entrepreneurship and Cognitive Biases: A Review on Over Confidence and Illusion of Control Bias International Journal of Research in Humanities, Arts and Literature / 7 / 4 / 365 - 370 2321-8878

2018
194 Muthu Gopala Krishnan M Study On Testing The Stationarity and Co-Integration Among The Sectoralcointegration among the sectoral indices of National Stock Exchange of India Indices Of National Stock Exchange Of India International Journal of Mechanical Engineering and Technology (IJMET) / 9 / 7 / 505 - 515 0976-6340

2018
195 Muthu Gopala Krishnan M Customer satisfaction towards online banking in Public Sector Banks in India Padmashree Journal of Management / 11 / 01 / 14 - 21 2231-2145

2018
196 Muthu Gopala Krishnan M Effectiveness of Information and Communication Technologies on the Learning Outcomes of Management Graduates in Public and Private Sector Institutes Journal of Advanced Research in Dynamical and Control Systems / 11 / 04 / 738 - 741 1943-023X

2018
197 Muthu Gopala Krishnan M A Study on Optimal Porftfolio Construction with special reference to NSE CNX NIFTY Pharma INdex International Journal of Civil Engineering and Technology (IJCIET) / 9 / 13 / 13551363 - 1355163 0976-6316

2018
198 Neetha Mary Avanesh Implications of Psychological Contract on Organizational Effectiveness - An Exploratory Study International Journal of Research and Analytical Reviews / - / Special Issue / 33 - 37 2349-5138

2018
199 Niranjan L R Healthy Working Environment in Accounting firms: Ergonomic Solution International Journal for Research in Engineering Application & Management (IJREAM) / Special issue / NSRTCM-2018 / 9 - 12 2454-9150

2018
200 Niranjan L R Participatory Ergonomics-An Exemplary Paradigm in Work-Place Design International Journal of Management, IT & Engineering / 9 / 2 / 34 - 42 2249-0558

2018
201 Rajani R Thomas Cook's acquisition of Sterling Resorts: A win-win The International Journal Of Research And Analytical Reviews / 6 / 1 / 440 - 444 2348-1269, 2349-5138

2018
202 Rajani R Revenue recognition from gift cards: What and How? Perspectiva: A Case Research Journal / 5 / / 77 - 81 2394-9961, 2454-7034

2018
203 Rajani R Building the Leadership pipeline-A study on Non profit sector International Multidisplinary quarterly reserach journal Ajanta / VIII / 1 / 288 - 296 2277-5730

2018
204 Rashmi Rai Work Stress and Family Imbalance in Healthcare Industry IJASRM / 3 / 8 / 35 - 38 2455-6378

2018
205 Rashmi Rai Role of Employee Engagement Measures in Managing Attrition:A Study of Hospitality Industry Amity Global HRM Review / 8 / / 31 - 35 2250-060X

2018
206 Rashmi Rai Dark Leadership and Abusive Supervision: Investigating Moderate Effects of Various Work Spans and Pay Satisfaction International Journal of Research in Engineering, IT and Social Sciences / 9 / 2 / 78 - 84 2250-0588

2018
207 Roy Mathew Performance Of Teachers Among Higher Educational Management Institutions In Bengaluru International Research journal of Management Sociology Humanities / 9 / 11 / 75 - 89 2277-9809, 2348-9359

2018
208 Shikha Bhagat Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing / 48 / 9 / 40 - 54 0973-8703

2018
209 Shivi Khanna Analysis of financial performance of selected public and private banks IOSR Journal of Business and Management / 21 / 4 / 13 - 16 2319-7668

2018
210 Sunita Kumar Product Adaptation in International Market Advances in Economics and Business Management(AEBM) / 5 / 4 / - 23236 2394-1545

2018
211 Sunita Kumar Co-Creation A New Method Of Building Brand Loyalty & Innovation International Journal of Management / 9 / 6 / 13 - 23 0976-6510, 0976-6502

2018
212 Arjun B S Relationship between Financial Position and Corporate Social Responsibility Expenditure of Pharmaceutical Companies in India International Journal of Research in Management, Economics and Commerce, / 8 / 4 / 147 - 150 2250-057X

2017
213 Bina Celine Dorathy M Green Shipping - A plethora of business opportunities for ecopreneurs International Journal of Civil Engineering and Technology / 8 / 5 / 189 - 198 0976-6308

2017
214 Gowri Shankar R A study on the impact of extrovert personality traits on the IT working professionals stock investment decision IJIACS / 7 / 3 / 227 - 232 2347-8616

2017
215 Gowri Shankar R A Study on the Impact of Big Five Personality Traits and Demographics on the it Working Professionals Stock Investment Decision International Journal of Innovations & Advancement in Computer Science / 7 / 3 / 111 - 120 2347-8616

2017
216 John Paul Raj V The Impact of Job Workload on College Teacher Effectiveness in Bangalore SS International Journal of Economics and Management / 7 / 5 / 1 - 8 2231-4962

2017
217 Jyothi Kumar Effect of divestiture on company?s share prices: A case with specific reference to Marico Ltd Methodological Developments in Business Research / 1 / 1 / 46 - 55

2017
218 Lakshmi Karthikeyan A study of age and gender on various factors of investment decisions Journal of advanced management research / 6 / 2 / 137 - 148 2393-9664

2017
219 Lakshmi Karthikeyan Determinants of Investment Attitude The Indian Journal of Economics / XCVIII / 390 / 497 - 510 0019-5170

2017
220 Lakshmy Priya K Direct Selling And Multilevel Marketing - Its Implications On Boundary Management Among Mompreneurs International Journal of Research in Commerce,IT & Management / 8 / 5 / 28 - 32 2231-5756

2017
221 Muthu Gopala Krishnan M Financial Performance and Bankruptcy Analysis of Automobile Industry in India Using Z Score International Journal of Research in Management, Economics and Commerce / 8 / 2 / 265 - 274 2250-057X

2017
222 Praveen Babu P Infusing Ethical Perspectives in the Marketing Supply Chain International Research Journal of Commerce and Law / 3 / 1 / 22 - 24 2349-705X

2017
223 Rajani R Effect of divestiture on company?s share prices: A case with specific reference to Marico Ltd Methodological Developments in Business Research / 1 / 1 / 46 - 55

2017
224 Rajani R Post-Merger Integration Issues in Human Capital Management CASTLE- The Case Journal of Jansons School of Business / 2 / 1 / 123 - 126 2321-8673

2017
225 Rashmi Rai Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study Prabandhan: Indian Journal of Management / 10 / 10 / 53 - 61 0975-2854

2017
226 Rashmi Rai Are Organisational Cultural Values Associated with Employee Performance? : A Study on Indian IT Employees International Journal of Research in Management, Economics and Commerce / 7 / 7 / 19 - 23 2250-057X

2017
227 Roy Mathew Influence of Retention Strategies on Satisfaction Level of Teachers: A Regression Model Ushus-Journal of Business Management / 15 / 3 / 33 - 40 0975-3311

2017
228 Roy Mathew A Study on Performance of Teachers in Management Institutions in Bengaluru: A Factor Analysis Approach. International Research journal of Management Sociology & Humanities / 9 / 2 / 21 - 33 2277-9809, 2348-9359

2017
229 Roy Mathew Factors influencing consumer buying behavioural and positioning of iron and steel products in the retail market IJMH International Journal of Management and Humanities / 5 / 2 / 4 - 8 2349-7270, 2349-7289

2017
230 Shikha Bhagat Influence of Merchandising and Pricing strategies on Consumer Buying Behaviour-A cross sectional study of Hypermarkets in Bangalore City International Journal of Management / 8 / 3 / 180 - 189 0976-6502

2017
231 Shivi Khanna An Emperical Study on the evolving organized retail industry in India International Journal for Computer and Mathematical Application / 6 / 12 / 24 - 25 2347-8527

2017
232 Shivi Khanna An Emperical Study on Social Media and its Business Implications in India. IJETSR / 4 / 11 / 512 - 513 2394-3386

2017
233 Shivi Khanna A Study on the cause and Relationship[ of Stock Exchange Rate , Inflation Rate, Industrial Production Index and Oil Price in India IJETSR / 4 / 12 / 472 - 482 2394-3386

2017
234 Shivi Khanna Best Practices Across the Globe for Solid Waste Management IOSR / 19 / 11 / 62 - 63 2278-487X

2017
235 Shivi Khanna An Empirical study on the evolving organized retail industry in India International Journal of Computer & Mathematical Sciences / 6 / 12 / 24 - 25 2347-8527

2017
236 Shivi Khanna An Empirical study on Social Media and its Business Implications in India 512 Prof Sayani Saha , Dr Shivi Khanna International Journal of Engineering Technology Science and R / 4 / 11 / 512 - 513 2394-3386

2017
237 Aishwarya N Competency Mapping - A Strategic HR Tool in globalized era Shanlax International Journal of Commerce / 5 / 1 / 300 - 306 2320-4168

2016
238 Aishwarya N Competency Mapping for Engineering college Lecturers : A Study in Madurai District Indian Journal of Applied Research / 06 / 9 / 14 - 16 2249-555X

2016
239 Arjun B S Risk - Return and Volatility analysis of Sustainability Indices of S&P BSE International Journal of Research in Finance and Marketing / 6 / 10 / 65 - 72 2231-5985

2016
240 Arjun B S Corporate Social Behaviour Of Automobile Companies: Evidence From India International Journal of Management Research & Review / 6 / 11 / 1625 - 1631 2249-7196

2016
241 Arjun B S Risk - Return and Volatility analysis of Sustainability Indices of S&P BSE International Journal of Research in Finance and Marketing / / / 65 - 72 2231-5985

2016
242 Arjun B S Corporate Social Behaviour of Automobile Companies: Evidence from India International Journal of Management Research & Review / / / 1625 - 1631 2249-7196

2016
243 Bina Celine Dorathy M Differentiation Strategy For an Emerging port - A Case of Kattupalli Port Under PPP Model In India International Journal of Civil Engineering and Technology / 8 / 4 / 1831 - 1839 0976-6316

2016
244 Gowri Shankar R A study of holiday effect on sensex returns in the Indian Market International journal of Research in Finance and ,marketing / 6 / 11 / 63 - 67 2231-5985

2016
245 Gowri Shankar R A study of holiday effect on sensex returns in the Indian Market International journal of Research in Finance and ,marketing / 6 / 11 / 63 - 67 2231-5985

2016
246 John Paul Raj V The Effect of Cross Cultural training on the cultural adaptation of expatriates interncontinental journal of Human resouce research review / 5 / 2 / 32 - 41 2347-1662

2016
247 John Paul Raj V Determination Of Relationship Between Job Satisfaction And Job Performance Of An Expatriate Before, During And After An International Assignment International Educational Scientific Research Journal / 3 / 3 / 32 - 39 2455-295X

2016
248 Jyothi Kumar Cost of Equity Model - A Review BULMIM Journal of Management and Research / 2 / 1 / 5 - 9 2455-3298

2016
249 Lakshmi Karthikeyan A Study on the low volatility anomaly of equity shares with respect to Indian stock markets / 2 / / - 2394-9112

2016
250 Lakshmi Karthikeyan A Study on factor employer branding and its inter-relationship International Journal of Management and Social Science Research Review / 1 / 4 / - 2349-6738, 2349-6746

2016
251 Mallika Sankar M Impact of organizational culture on strategic behaviour outcome among the members of self financing business schools in Kerala Primax International Journal of Human Resources / 3 / 2 / 33 - 43 2394-3114

2016
252 Manikandan M K M Sports Retailing in India: A Case of Sports Retailer Decathlon India South Asian Journal of Business and Management Cases / 5 / 2 / 181 - 188 2321-0303

2016
253 Manikandan M K M Factors Influencing the Shopping Experience for Furniture Products Asian Journal of Research in Social Sciences and Humanities / 6 / 10 / 1507 - 1515 2249-7315

2016
254 Manikandan M K M Role of retailer equity on private lable brand's attitude A SEM approach Asian Journal of Research in Social Sciences and Humanities / 3 / 8 / 533 - 546 2249-7315

2016
255 Muthu Gopala Krishnan M Analysis of Financial Performance of Pharmaceutical Companies Using Z Score Model Shanlax International Journal of Management / 4 / 2 / 93 - 100 2321-4643

2016
256 Muthu Gopala Krishnan M Equity Analysis of Automobile Industry in Indian Stock Market International Journal of Advance Research, Ideas and Innovations in Technology / 2 / 5 / 166 - 171 XXX-XXXX

2016
257 Muthu Gopala Krishnan M A Study on Risk Return Analysis of Pharmaceutical Industries in Indian Stock Market Imperial Journal of Interdisciplinary Research / 3 / 5 / 1869 - 1874 2454-1362

2016
258 Muthu Gopala Krishnan M Performance Analysis of Initial Public Offerings in Indian Stock Market Indian Streams Research Journal / 6 / 6 / 87 - 100 2230-7850

2016
259 Niranjan L R HR issues in business houses Paradigm Shift in Innovative Business Management / / 1 / 113 - 122 978-93-80430-14-0

2016
260 Rashmi Rai Emotions and Performance: Role of Emotional Intelligence N M I M S Management Review / XXXIV / 1 / 94 - 104 0971-1023

2016
261 Rashmi Rai Organisational Factors Affecting Employee Job Performance: An Empirical Study Aspirare an international journal of commerce & management / 3 / - / 0 - 0 2394-0484

2016
262 Roy Mathew Retention Strategies and Performance of Teachers: A Path Analytic Approach Elixir International Journal / / / 45546 - 45551 2229-712X

2016
263 Shikha Bhagat An Empirical analysis on customer satisfaction level in Fast Food Industry among the major competitor?s [Delhi- NCR] International Journal of Advanced Scientific Research and Management / 1 / 10 / 23 - 29 2455-6378

2016
264 Shivi Khanna Solid Waste Management Practices in Bengaluru IJBMI / 6 / 2 / - 2319-8028

2016
265 Shivi Khanna Literature Review of Stakeholders in Solid Waste Management IJBMI / 6 / 3 / 52 - 53 2319-8028

2016
266 Sridharan A a study on the socio economic characteristics of contract farmers associated with suguna broilers in Coimbatore district International Journal of Business & Management Invention / 6 / 2 / 10 - 13 2319-8028

2016
267 Sumathi A Study on Occupational Stress and Job Satisfaction International Journal of Business Innovation and Research (IJBIR), Inderscience Publications / 11 / 3 / 417 - 430 1751-0252

2016
268 Sunita Kumar Shock Advertising and its Impact on the Younger Generation Advances in Economics and Business Management / 3 / 6 / - 653657 2394-1545

2016
269 Sunita Kumar Representation of Women in Advertisements International Journal of Advanced Scientific Technologies in Engineering an d Management Science / 3 / 1 / 25 - 28 2454-356X

2016
270 Sunita Kumar Innovation and Brand Building through co-creation International Journal of Management And Social Science Research Review (IJMSRR) / 2 / 4 / 18 - 21 2349-6738

2016
271 Sunita Kumar Influence of Product Placements in Films and Television on Consumers Brand Awareness Archives of Business Research / / / - 2054-7404

2016
272 Arjun B S Influence of Foreign Institutional Investments On Indian Economy ZENITH International Journal of Multidisciplinary Research / 6 / 1 / 106 - 109 2231-5780

2015
273 Arjun B S Return Efficiency Level Approach Through Dupont Analysis In Personal Care Sector International Journal of Management, IT & Engineering / 6 / 2 / 298 - 304 2249-0558

2015
274 Gowri Shankar R A study on Dependency of certain selected Indices on the yellow Metal International Journal of Engineering Technology,Management and Applied Sciences / 3 / 7 / 46 - 50 2349-4476

2015
275 John Paul Raj V People Without Jobs and Jobs without People: A conceptual framework for developing soft skills for employability Research Journal of English language and Literature / 4 / 1.2016 / 321 - 325 2395-2636

2015
276 John Paul Raj V The impact of work load and autonomy on personal effectiveness of college teachers of higher education International Journal of Organizational Behaviour and Management Practices / 5 / 1 / 104 - 108 2279-0950

2015
277 Jyothi Kumar Intensifying the Social performance and sustainability of micro finance institutions to address the social challenges of sanitation: an Indian case study Waterlines, an international journal of water, sanitation and waste / 34 / 4 / 424 - 434 0262-8104

2015
278 Jyothi Kumar Social performance and sustainability of Indian Micro finance institution: an interrogation Journal of sustainable finance and investment / / / 38 - 50 2043-0795

2015
279 Jyothi Kumar The Cross listing culture The international journal of business and management / 3 / 9 / 335 - 338 2321-8916

2015
280 Jyothi Kumar The Cross Listing Culture The International Journal of Business and Management / 3 / 9 / 335 - 338 2321-8916

2015
281 Lakshmi Karthikeyan Determinants of Investment Attitude (Does Information Availability and News Media Really Affect Investment Decision?) International Research Journal of Business and Management / 9 / 4 / - 2322-083X

2015
282 Mallika Sankar M A Study on Institutional Factors Leading to Well-Being among Faculty Members of Self Financing Business Schools in Kerala Sumedha Journal of Management / 5 / 1 / 118 - 128 2277-6753

2015
283 Mary Metilda J A study on the impact of investment experience, gender, and level of education on overconfidence and self-attribution bias IIMB Management Review / 27 / 4 / 214 - 218 0970-3896

2015
284 Muthu Gopala Krishnan M A Study on the Credit Appraisal Procedures and Disbursement of Retail Lending in Lakshmi Vilas Bank Ltd Indian Journal of Research in Commerce Management Engineering and Applied Science / 1 / 1 / 98 - 100 2454-6593

2015
285 Muthu Gopala Krishnan M A Study on the Performance of the Initial Public Offerings in Indian Stock Market International Journal of Business and Administration Research Review / 2 / 11 / 24 - 30 2348-0653

2015
286 Muthu Gopala Krishnan M History of Consolidation in Banking Industry Through Mergers and Acquisitions Primax International Journal of Finance / 3 / 1 / 49 - 57 2348-0475

2015
287 Praveen Babu P The Need for Infusing Cross-Culturedness in Indian Management Education? A Faculty Perspective International Journal of Social Science & Interdisciplinary Research (IJSSIR) / 5 / 3 / 20 - 26 2277-3630

2015
288 Rashmi Rai Does Quality of Work Life Have Effect on Job Performance? - A Study on Indian IT Professionals SAMVAD: SIBM Pune Research Journal / X / - / 93 - 99 2249-1880

2015
289 Rashmi Rai Building employee engagement through organizational culture: an empirical study of Indian IT industry Prestige International Journal of Management and Research / 8 / 2 / 15 - 20 -

2015
290 Rashmi Rai An Empirical Study of Organizational Culture and its Impact on Job Satisfaction Pragyaan: Journal of Management / 13 / 1 / 1 - 6 0974-5505

2015
291 Roy Mathew Influence of superior support and leadership on satisfaction level of teachers among Management Institutions in Bengaluru: A stepwise regression model. international Journal of Engineering, Technology,science,and Research / 2 / 10 / 27 - 39 2394-3386

2015
292 Roy Mathew An Empirical Study Of Association Between Job Satisfaction And Performance Of Teachers Among Unaided Management Institutions In Bengaluru International Journal in Management and Social Science / 4 / 4 / 354 - 362 2321-1784

2015
293 Shivi Khanna Is International Portfolio Diversification Beneficial For Investors? International Journall for emerging research in management and technoligy / 5 / 2 / 12 - 14 2278-9359

2015
294 Shivi Khanna Financial Crisis Effect on Cointegration of Indian Stock Market with UK and Japan International journal of Emerging Research in Management and Technology / 5 / 2 / 20 - 26 2278-9359

2015
295 Sridharan A A Study On Factors Determining Income Levels Of Poultry Farmers With Special Reference To Suguna Broiler Contract Farms In Coimbatore District Management Wisdom / 3 / 2 / 1 - 9 2230 - 7257

2015
296 Sridharan A Agrarian Crisis in Select Regions of India : An Analysis Management Wisdom / 4 / 2 / 1 - 15 2230-7257

2015
297 Sunita Kumar Influence of Technology on online Shopping behaviour and Brand Loyalty Advances in Economics and Business Management / 2 / 10 / 992 - 998 2394-1545

2015
298 Sunita Kumar Neuromarketing: The New Science of Advertising Universal Journal of Management / 3 / 12 / 524 - 531 2331-950X, 2331-9577

2015
299 Arjun B S Analysis of Working Capital position of IT companies in India. Indian Journal of Managment Science / IV / 3 / 68 - 71 2249-0280

2014
300 Arjun B S Foreign Direct Investment and Economic Growth: Empirical Evidence from BRICS Economies Researchers World / VI / 2(2) / 58 - 62 2231-4172

2014
301 Bina Celine Dorathy M One Person Company (OPC) - The New Business Format For Small Retailers in India Management Journal of Contemporary Management Issues oblik poslovanja u maloprodaji u Indiji / 20 / 1 / 173 - 181 1846-3363

2014
302 Gowri Shankar R Can FII Play Trick in BSE and NSE Turnover? International Journal of Research in Finance and Marketing / 5 / 4 / 1 - 8 2249-7382

2014
303 John Paul Raj V Employee Satisfaction of Employee Engagement Initiatives in Retail Industry with special reference to Bangalore International Journal of Organiztional Behaviour and Management PerspectivesManag / 3 / 4 / 1299 - 1302 2279-0950, 2279-0969

2014
304 Jyothi Kumar Effect of corporate restructuring on performance: A case with specific reference to ICICI bank and Bank of Rajastan International Journal of Engineering Technology Science and Research / 2 / 2 / - 2394-3386

2014
305 Jyothi Kumar Effect of Corporate Restructuring on Shareholder?s Value in the Information Technology Sector International Review of Research in Emerging Markets and the Global Economy / 1 / 1 / 33 - 39 2311-3200

2014
306 Muthu Gopala Krishnan M A Historical Enquiry on the Development of Industries in Sivakasi Town ABBS Management Business and Entrepreneurship Review / 6 / 1 / 42 - 48 0976-3341

2014
307 Praveen Babu P An Empirical Study On Perception Of Mba Faculty Members Towards The Institutions Management Practices ACADEMICIA: An International Multidisciplinary Research Journal / 4 / 9 / 13 - 28 2249-7137

2014
308 Rajani R Effect of capital adequacy ratio on profitability: A case with specific reference to SBI bank. International Journal of Business, Management and Social Sciences / III / 12 / 121 - 127 2249-7463

2014
309 Rashmi Rai A Study on QWL and its effects on Job Performance Apeejay - Journal of Management Sciences a nd Technology / 2 / 2 / 33 - 42 2347-5005

2014
310 Rashmi Rai A Study of Employee Engagement and its Effect on Employee Productivity: Case Study on Telecommunication Sector International Journal of Advance Research in Computer Science and Management Studies / - / - / 470 - 475 2321-7782, 2347-1778

2014
311 Rashmi Rai Role of organisational climate on employee job satisfaction: a critical study on Indian IT industries International Journal of Management, IT and Engineering / 4 / 3 / 1 - 14 2231-3699

2014
312 Rashmi Rai Role conflict and in pursuit of balance: a study on dual career couple South Asian Journal of Marketing & Management Research : South Asian Academic Research Journals / 4 / 10 / 35 - 46 2249-877X

2014
313 Roy Mathew An empirical study of faculty retention strategies and impact on length of service among Management Institutions in Bengaluru. International Journal of Research in Social Sciences. / 5 / 1 / 762 - 768 2249-2496

2014
314 Sunita Kumar Brand Consolidation for Market Positioning Anukriti / 4 / 5 / 131 - 134 2250-1193

2014
315 Sunita Kumar A Study on Consumer Perception Regarding Private Label Branding in India Branding in India European Journal of Business and Management / 7 / 10 / 225 - 231 2222-1905

2014
316 Sunita Kumar ATM Usage Price in India IUP publication / XIII / 3 / 65 - 72

2014
317 Deepika S R An Empirical Study on the Behaviour of Nifty Index by Examining the Derivative Contract Indian Journal of Finance / 7 / 6 / 5 - 15 0973-8711

2013
318 Gowri Shankar R Does INR/USD Fluctuation really affect Indian IT and Automobile company's share price Erudition / 7 / 2 / 15 - 21 0973-7839

2013
319 Manikandan M K M A Study on Identification of Consumer Groups buying at Apparel Retail Store ? A Cluster Analysis Ushus-Journal of Business Management / 12 / 4 / 105 - 114 0975-3311

2013
320 Manikandan M K M Factors Influencing Consumers on Shopping in a Mall-Based Store - An Empirical Study International Journal of Marketing and Technology / 2 / 6 / 158 - 166 2248-1058

2013
321 Mary Metilda J Mutual Fund Investor and Loss Aversion:A Study on the Influence of Gender, Experience and Investor International Business Management / 8 / 1 / 30 - 35 1993-5250

2013
322 Muthu Gopala Krishnan M Optimal Portfolio Selection Using Sharpe's Single Index Model Indian Journal of Applied Research / 4 / 1 / 37 - 39 2249-555X

2013
323 Muthu Gopala Krishnan M An Analysis of Investors Attitude Towards Various Tax Saving Schemes PRIMAX International Journal of Finance / 1 / 1 / 13 - 24 2348-0475

2013
324 Muthu Gopala Krishnan M Redesigning Management Education for the Next Decade MSR Journal of Management - A Journal of Applied Research / 1 / 2 / 94 - 97 2321-7383

2013
325 Neetha Mary Avanesh A study on bio-medical waste management in hospitals based in Bangalore Shree Ram Institute's International Journal of Commerce & Management / 1 / 1 / 52 - 55 2321-5631

2013
326 Praveen Babu P Breaking The Career Plateau Of Teaching Faculty Members In The Indian Higher Education Industry International Journal Of Social Science & Interdisciplinary Research (IJSSIR) / 3 / 1 / 25 - 31 2277-3630

2013
327 Rajani R Effect of Corporate Restructuring on Performance: A Case with Specific Reference to ICICI Bank and Bank of Rajasthan International Journal of Engineering, Technology, Science and Research / 2 / 1 / 1 - 15 2394-3386

2013
328 Shivi Khanna The Jigsaw of Capital Structure European Journal of Business and Management / 5 / 13 / 192 - 197 2222-288X

2013
329 Sridharan A A Study on Motivating Factors Determining the reasons for entering into Poultry Farming by Farmers with special reference to Suguna Broiler Contract Farms in Coimbatore District The Intrnational Journal's Research Journal of Economics & Business Studies / 03 / 5 / 61 - 68 2251-1555

2013
330 Sumathi A Emotional labour models: differing perspectives International Journal of Enterprise Network Management / 6 / 1 / 14 - 29 1748-1252

2013
331 Sumathi A A study on job satisfaction among employees in an automobile sales and service company Prabandhan: Indian Journal of Management / 7 / 1 / 15 - 26 0975-2854

2013
332 Sunita Kumar The Impact of Television Advertisement on Children in the process of Family purchase decision International Juornal of Marketing and Technology / 3 / 7 / 182 - 192 2249-1058

2013
333 Sunita Kumar Children Influence in the Process of Family Purchase Decision for High, Low and Child centric Products Researchers world- Journal of Arts, science and Commerce / 4 / 3(1) / 34 - 44 2229-4686, 2231-4172

2013
334 Sunita Kumar The Role of Major-Sport event Cricket with Respect to Consumer Perception and Attitude towards Ambush Marketing International Journal of Business and Management Invention / 2 / 10 / 76 - 81 2319-8028

2013
335 Jyothi Kumar Creating and sustaining Organizations: The challenges of sustainability. Global Journal of Finance and Management / 4 / 1 / 78 - 81 0975-6477

2012
336 Jyothi Kumar Organizational Culture and its linkages to Organizational Sustainability: A study on employee's perception, in Corporate Organizations World Journal of Social Sciences / 1 / 3 / 29 - 49 1838-3785

2012
337 Muthu Gopala Krishnan M Volatility of Indian Stock Market - A study of Post and Pre Recession Period Namex International Journal of Management Research / 3 / 1 / 132 - 143 2250-2076

2012
338 Praveen Babu P A Study on Customer Satisfaction and Service Gap Analysis with Special Reference to the after Sales Service of Bajaj two wheelersin Tamilnadu Journal of Marketing & Communication / 8 / 1 / 27 - 34 0973-2330

2012
339 Rajani R Risk and return performance: A case of selected non-banking financial companies. international research journal of commerce, business and social sciences. / 1 / 12(1) / 8 - 11 2277-9310

2012
340 Rashmi Rai A Study on the Importance of Workplace Flexibility to Meet the Needs of Changing Workforce Journal of Research im Commerce and Management / 1 / 12 / 25 - 36 2277-1166

2012
341 Roy Mathew Human Resource development Climate and its impact on stess among teachers in unaided management Institutions in Bangalore Global Journal of Finance and Management / 4 / 4 / 33 - 36 0975-6477

2012
342 Shivi Khanna The Capital Structure Puzzle International Journal for Research in Commerce and Management / 4 / 3 / 134 - 136 0976-2183

2012
343 Shivi Khanna Determinants of capital Structure in Indian manufacturing Sector Asia Pacific Journal of Management Research and Innovation / 8 / 3 / 265 - 270 2319-510X

2012
344 Sridharan A A Study on Economic Returns on Poultry Farming with Special Reference to Suguna Broiler Contract Farms in Coimbatore District International Journal of Research in Computer Application & Management / 3 / 02 / 76 - 79 2231-1009

2012
345 Sridharan A A Study on Satisfaction Levels of Poultry Farms Associated with Suguna Broiler in Coimbatore District STC-Rural Empowerment for Sustainable Development / 1 / 1 / 196 - 199 978-93-82570-05-9

2012
346 Sridharan A A Study on Farmers' Reasons to enter into Poultry Farming with Special Reference to Suguna Broiler Contract Farms in Coimbatore District Zenith International Journal of Business Economics and Management Research / 3 / 4 / 314 - 319 2249-8826

2012
347 Sridharan A A Study on the Socio Economic Characteristics of Contract Farmers Associated with Suguna Broilers in Coimbatore District Radix International Journal of Economics & Business Management / 2 / 4 / 1 - 12 2277-1018

2012
348 Sunita Kumar Influence of electronic word of mouth High value product's purchase decision Zenith International Journal of Business Economics & Management Research / 3 / 1 / 34 - 43 2249-8826

2012
349 Sunita Kumar Degree of Children Influence on Parents Buying Decision Process European Journal of Business and Management / 4 / 12 / 49 - 57 2222-1905

2012
350 Aishwarya N A study on customer satisfaction on delivery mechanism of public distribution system in select districts of Tamilnadu Asian Journal of Research in Banking and Finance / 1 / 1 / 79 - 91 2249-7323

2011
351 Jyothi Kumar Cultural Influences on Corporate Social Responsibility Ushus - A Journal of Business Management / 16 / / - 0975-3311

2011
352 Muthu Gopala Krishnan M Positioning for Customer Satisfaction - A Study with Reference to Life Insurance Corporation of India Business Review / 5 / 1 / 77 - 84 0973-9076

2011
353 Rashmi Rai Emotional Intelligence & Work Family conflict International journal of Retailing & Marketing / 2 / 2 / 169 - 173 0976-318X

2011
354 Neetha Mary Avanesh A study on Succession Planning and its impact on Organizational Performance in the IT sector Journal of Art Science and Commerce / 2 / 1 / 165 - 177 2229-4686

2010
355 Sridharan A A Study on Poultry Farming with Special Reference to Broiler Contract Farms of SPF in Coimbatore District Nehru Journal of Management Rnd Research / 1 / 1 / 120 - 123 2230-7974

2010
356 Sridharan A Subhiksha - The Retail Phenomenon that Flattered to Deceive Prerana Journal of Management Thought and Practice Thought and Practice / 3 / 1 / 47 - 49 0974-908X

2010
357 Sridharan A Supply Chain Management- Some Insights from Poultry Industry in Coimbatore District Nehru Journal of Management and Research / 1 / 2 / 33 - 37 2230-7974

2010
358 Muthu Gopala Krishnan M Common SAARC Currency - Feasible? SAMYOGA / 3 / 1 / 20 - 23 -

2008
359 Muthu Gopala Krishnan M Impact of Legendary Invasion in Indian Retail: A Conceptual Framework Research Journal of Philosophy and Social Sciences / XXXV / 2 / 69 - 77 0048-7325

2008
360 Manikandan M K M Theory Building on Private Label Brands- A Literature Review IUP Journal of Brand Management / 9 / 2 / 64 - 77 0972-9097

Sl.No. Author/Co-Author Type of Work Title of the Paper Title of Book/Chapter/Article/Case Study ISSN Academic Year
1 AISHWARYA N (2576) Text book Competency Mapping in Information Technology Sector 939299536-9 2023
2 ANAND PATIL,PRATHIBHA RAJ M S ,ROSHNA THOMAS,BIDISHA SARKAR,PANKAJ DHAUNDIYAL,SANA MOID Reference book ICT as a Driver of Women?s Social and Economic Empowerment Role of ICT in Economic Empowerment of Women by Being an Effective Facilitator for Women Entrepreneurship. 9781668461181 2023
3 MUTHU GOPALA KRISHNAN M,ANAND PATIL,ASHITA BAGADI,VENKATAMUNI REDDY,DR. ANAND S Conference Proceedings Enhancing Economic Competitiveness in the Digital Era: Innovative Models and Strategies Listing and Long term Performance of Initial Public Offerings: Paradigm shift and determinants 2023
4 AISHWARYA N,AVANTIKA R,DR R KARUPPASAMY Text book Effectiveness Of Social Media And Customer Engagement Understanding In-Film Branding and Co-Branding in a global context 978-81-951473-4-2 2023
5 AISHWARYA N,ANOUSHKA KHATTRI,DR R KARUPPASAMY Text book Effectiveness Of Social Media And Customer Engagement Evaluating The Impact Of Consumers? Perception Of Influencers? Authenticity On Consumer Buying Behavior & Brand Image: Indian Context And Customer Engagement 978-81-951473-4-2 2023
6 AARTHY C,ISHITA SABARWAL,DR. KARUPASAMY Text book Effectiveness of Social Media and Customer Engagement Consumer Decision Making: The cultural Aspects in Gen Z 9788195147342 2023
7 MALLIKA SANKAR M,SENTHILMURUGAN P,FEZEENA KHADIR, CUSAT, KOCHI,MANSURALI A,P. MARY JEYANTHI Reference book Marketing Analytics: A Machine Learning Approach Web and Social Media Analytics 9781774910887 2023
8 SHIKHA BHAGAT,VIDHI CHANDHOKE,CHIRAG TANEJA Text book Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions 978-81-951473-4-2 2023
9 SUNITA KUMAR,NABANITA GHOSH,SHIVI KHANNA,OğUZ DOğAN,ANTALYA BILIM Reference book Global Perspectives on the Opportunities and Future Directions of Health Tourism Study on the Development of Medical Tourism in India: A Rendition of Classical and Contemporary Medical Facilities 9781668466926 2023
10 PRIYAKRUSHNA MOHANTY,AZIZUL HASSAN,JAMES KENNELL,ANUKRATI SHARMA Reference book Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads 9781003295839 2022
11 PRIYAKRUSHNA MOHANTY,ANUBHA MAHENDER SINGH,SARAH HUSSAIN,MAHENDER REDDY GAVINOLLA,JAMES KENNELL,AZIZUL HASSAN,ANUKRATI SHARMA Reference book Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads COVID-19 and Changing Realities in Food & Beverage Sector: Exhibiting the Indian Chefs? Perspective 9781003295839 2022
12 AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN Text book Lecture Notes in Networks and Systems Modelling the Intention to Use AI Healthcare chatbot in Indian Context 978-3-031-20429-6 2022
13 BINA CELINE DORATHY M (3538) Reference book Futuristic Trends in Management The Shipping Container Crisis 978-93-95632-95-9 2022
14 PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,AZIZUL HASSAN,JAMES KENNELL Reference book The Emerald Handbook on Destination Recovery in Tourism and Hospitality 978-1-80262-074-0 2022
15 RASHMI RAI,SAQIB SAEED,ABDULLAH M. ALMUHAIDEB,NEERAJ KUMAR,NOOR ZAMAN,YOUSAF BIN ZIKRIA Reference book Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications Perceived Cyber Security Challenges in Adoption and Diffusion of FinTech Services in India 9781668452875 2022
16 MALLIKA SANKAR M,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA Text book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition Exploring the Role of Social Media Influencer Marketing in the Tourism Sector 9781668446454 2022
17 MALLIKA SANKAR M,PRIYANKA MICHAEL,SUJA MOL JOHN,HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA Text book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition Sustainable Practices in Indian Aviation 9781668446454 2022
18 JYOTHI KUMAR,ANUPAMA NAYAR C V,DIVYA SUNDARAM,ARADHANA SATISH NAIR,HEIDI L. SCHNACKENBERG SUNY PLATTSBURGH, USA Reference book Women in Higher Education and the Journey to Mid-Career: Challenges and Opportunities Mid-Career Dilemmas of Female Academics: An Indian Perspective 9781668444511 2022
19 ANAND PATIL (2449) Text book Mutual Funds and Investment Management 9798843372989 2022
20 LAKSHMY PRIYA K,RASHMI RAI,ROLI RAGHUVANSHI,MOHAMMAD IZHAR HASSAN, SHOURASENI SEN ROY, UDAY CH Reference book Social Morphology, Human Welfare, and Sustainability An Invisible Race from Exclusiveness to Inclusiveness of Queer Employees at Workplace 978-3-030-96760-4 2022
21 NEETHA MARY AVANESH,JYOTI S PATTANSHETTI,PUSHPALATA TRIMUKHE,SAPNA KASLIWAL,BINTI DUA Reference book Advances in Literature, Social Science, Commerce and Management Finding me in the Workplace: Mindsets and goals set for a desired state of being. Understanding a case narrative through theoretical lens 978-93-91768-78-2 2022
22 NEETHA MARY AVANESH,MINU ZACHARIAH ,SATYA NANDINI ARJUNAN,PAULA CRISTINA NUNES FIGUEIREDO ,EDUARDO LUÍS DE CAMPOS SOARES TOMÉ ,JOSÉ CARLOS DIAS ROUCO Reference book Handbook of Research on Challenges for Human Resource Management in the COVID-19 Era Future of Work Places: A Hybrid Approach 9781799898405 2022
23 PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,JEETESH KUMAR,BAKHODIR TURAEV Reference book Festival And Event Tourism Building Resilience and Promoting Sustainability 978-1-78924-866-1 2022
24 MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK) Text book EdTech Economy and the Transformation of Education Exploring the Role of Social Media Marketing in the Education Sector 9781799889045 2022
25 MALMARUGAN DEVANATHAN,MALLIKA KRISHNASWAMI,CYRIL JOHN ,LAKSHMI SHANKAR IYER,MANUEL B. GARCIA Reference book Socioeconomic Inclusion During an Era of Online Education Countering Educational Disruptions Through an Inclusive Approach: Bridging the Digital Divide in Distance Education 9781668443682 2022
26 MALMARUGAN DEVANATHAN,MANUEL B. GARCIA Reference book Socioeconomic Inclusion During an Era of Online Education Advancing Equity in Digital Classrooms: A Personalized Learning Framework for Higher Education Institutions 9781668443682 2022
27 MALMARUGAN DEVANATHAN,MALLIKA KRISHNASWAMI,LAKSHMI SHANKAR IYER,CYRIL JOHN ,MANUEL B. GARCIA (FEU INSTITUTE OF TECHNOLOGY, PHI Reference book Socioeconomic Inclusion During an Era of Online Education Countering Educational Disruptions Through an Inclusive Approach: Bridging the Digital Divide in Distance Education 9781668443644 2022
28 RASHMI RAI,DR PRIYANKA SINGH,ARTURAS KAKLAUSKAS,AJITH ABRAHAM,KINGSLEY OKOYE,SHANKRU GUGGARI Reference book LESSONS FROM COVID-19 Impact on Healthcare Systems and Technology Revisiting the efficacy of policies in the Indian primary healthcare sector: Interventions and approaches during the COVID-19 pandemic 978-0-323-99878-9 2022
29 PRIYAKRUSHNA MOHANTY,ANUKRATI SHARMA,AZIZUL HASSAN Reference book COVID-19 and the Tourism Industry: Sustainability, Resilience and New Directions 9781032075020 2022
30 AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX Text book Computer Networks, Big Data and IoT An Overview of Augmenting AI Application in Healthcare Application 2367-4512 2022
31 SENTHILMURUGAN P,MAANASA MADHU,DR.M. KRISHNAMOORTHI,DR.P.VENKATESH,DR.T.VENKATESAN Reference book Contemporary Research in Social Science Celebrity Athlete Endorsements on Consumer Purchase Behavior and Brand Loyalty 978-81-956844-0-3 2022
32 MALLIKA SANKAR M,AISHWARYA N,SENTHILMURUGAN P,AARTHY C,DR. DANIEL ALEMNEH Text book Handbook of Research on Global View of Open Access and Scholarly Communications Best Practices and Navigating Effects of Open Access Journals in Scholastic Publication 9781799898054 2022
33 NIRANJAN L R (856) Text book Trends in Business and Technology Is Hybrid the future of workplace? 978-93-91199-24-1 2022
34 SATHISH P,MARY METILDA J,ANIL JOSEPH PINTO,DANIEL GELAW ALEMNEH (UNIVERSITY OF NORTH TEXAS, U Text book Handbook of Research on the Global View of Open Access and Scholarly Communications Article Processing Charges and Their Impact in Open Access Publishing 9781799898054 2022
35 AARTHY C,SUREKHA NAYAK,SANGEETHA R,KAVITHA R ,ANURADHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYA Reference book Blockchain Based Internet of Things Leveraging Block Chain Technology for Internet of Things Powered Banking Sector 9789811692604 2022
36 MALLIKA SANKAR M,NAVAL GARG DELHI TECHNOLOGICAL UNIVERSITY,BIJENDER PUNIA JAMBHESHWAR UNIVERSITY Text book Handbook of Research on Integrating Spirituality in Modern Workplaces Integrating Spirituality in Modern Workplaces: Reviewing the Spirituality at Work During COVID-19 9781668425350 2022
37 RASHMI RAI,LAKSHMY PRIYA K,NADIA MANSOUR , LORENZO M. BUJOSA VADELL Reference book Finance, Law and the Crisis of COVID-19 An Interdisciplinary Perspective Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks 978-3-030-89415-3 2022
38 SATHISH P,SARAVANAN V,PROF.SAJI KURIAKOSE, AHAMED RIAZ & JOSEPH Conference Proceedings International Conference on Emerging Trends in Business & Management Investment in Mutual Funds as a Strategy for Tax Savings Under ELSS-An Empirical Study 978-81-953059-2-6 2022
39 LAKSHMY PRIYA K,RASHMI RAI,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T,KUDAL P Reference book Pandemic, Lockdown, and Digital Transformation Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 2022
40 RASHMI RAI,LAKSHMY PRIYA K,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T Reference book Pandemic, Lockdown, and Digital Transformation Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 2022
41 MALLIKA SANKAR M,MS. ATHIRA NAIR,MS. DIYA SURESH,DR. ARUN LAWRENCE,DR. BEENAMOLE T. Conference Proceedings Disruptive Technology and Business Emerging Challenges and Models New Paradigms in Customer Purchase Behaviour Amidst Covid-19 978-81-948892-3-6 2022
42 JYOTHI KUMAR,VINEETH M,VIJI B,JOSEPH C C Text book Democracy and Economy 9788195581023 2022
43 SUMATHI A,NIRANJAN L R,AMY E. HURLEY-HANSON, PHD CHAPMAN UNIVERSITY, USA,CRISTINA M. GIANNANTONIO, PHD CHAPMAN UNIVERSITY, Reference book Generation A: Perspectives on Special Populations and International Research on Autism in the Workplace Generation A: Life Perspectives, Potentials, Challenges and Future of Neurodiverse Stars in India 1802622640 (ISBN13: 9781802622645) 2021
44 RASHMI RAI,DR SHRUTI TRIPATHI,INGRID VAN ROMPAY-BARTELS Reference book Quality of Life : An Interdisciplinary Perspective 9780367433994 2021
45 NEETHA MARY AVANESH,DR MANI TYAGI,DR AMIT KUMAR ARORA Conference Proceedings Advancing Management Innovation Engagement and Impact in the post COVID era Finding me in the Workplace: Mindsets and Goals set for a Desired State of being. Understanding through Theoretical Lens 978-81-953535-9-0 2021
46 FEZEENA KHADIR,ANAMIKA CHAUHAN,ROHIT BANSAL,RAJKUMAR,KULDEEP CHAUDHARY,JAGDEEP SINGLA,RASHMI Text book Customer engagement: changing landscape of marketing Influence of automated interaction on consumer service and consumer experience 978-3-96492-284-7 2021
47 SATHISH P, G. CHANDRAKALA,DR.SAROJ MAHAJAN,DR.TEJENDRA A.RAJPUT,PROF.NEHA SHARAMA,DR.POLLOBI DUARA Text book Covid-19: Impact and Response Volume III FLUCTUATIONS OF WEST TEXAS INTERMEDIATE (WTI) OIL PRICE ? PRE AND DURING COVID-19 TIMES: AN EVENT STUDY 978-81-953600-9-3 2021
48 FEZEENA KHADIR,PAVITHRA SHETTY,ANANDA DAS GUPTA,BARKATHUNISSA A,JEEVANANDA S,LEENA JAMES,KUMAR CHANDAR S,SREEDHARA R,SUNANDA VINCENT JAIWANT Conference Proceedings Industry 4.0: Innovation, Transformation & Business Strategies Mapping the Micro Moments Behaviour of Consumers, to Leverage a Competitive Marketing Edge 978-93-91413-03-3 2021
49 FEZEENA KHADIR,THEJASWINI MC,ANANDA DAS GUPTA,BARKATHUNISSA A,JEEVANANDA S,LEENA JAMES,KUMAR CHANDAR S,SREEDHARA R,SUNANDA VINCENT JAIWANT Conference Proceedings Industry 4.0: Innovation, Transformation & Business Strategies The Spike in Sales: A conceptual study on Gray Market Sales on e-commerce Platforms 978-93-91413-03-3 2021
50 PRAVEEN BABU P,KALYANI V,GLADY AGNES L,SURJIT SINHA Case Report Impact of Covid-19 on Economy, Business, Education and Social Life Adaptation towards Online Purchases of FMCG and Home Essential goods during the Pandemic - An Overview 9788195096381 2021
51 NEETHA MARY AVANESH (2626) Conference Proceedings Redefining Human Resource and Marketing Management Perspectives Implications of Workplace Spirituality on Positive Organizational Behavior in the New Normal: A Conceptual Framework 2021
52 JYOTHI KUMAR,DR. ANANDA S Reference book Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth Microfinance sector and the supportive role of regulator in its transformation: A case study of Indian State 978-981-16-2652-4 2021
53 JYOTHI KUMAR,SURAKSHA GUPTA Reference book Managing and Strategizing Global Business in Crisis Resolve, Resilience, Return, Re-imagination & Reforms ( R''s) ". Resilience and Recovery of Indian Start-ups: Preparing for New Normal to be published 2021
54 RASHMI RAI,DR LISE AND DR ANNET Reference book Integrating the Organization of Health Services, Worker Wellbeing and Quality of Care Healthy Healthcare Systems in India: A Prognosis 978-3-030-59466-4 2021
55 MUTHU GOPALA KRISHNAN M,PRATHIBHA RAJ M S ,NAGARAJ Text book Financial Management Full Complete Book 9 788195 009206 2020
56 MUTHU GOPALA KRISHNAN M,DR RAJA,DR NAGARAJ Text book Accounting for Managers Full Book 978819374034 2020
57 MUTHU GOPALA KRISHNAN M,KIRAN G,DHANALAKSHMI,XU HUI Text book Indian Studies - China India Relations The role of Business Development Management Consultants in Construction Industry in India 9789388789939 2020
58 MALLIKA SANKAR M,NEETHA MARY AVANESH Text book Quick Access Assignments Research Methodology: Exercises to Enhance Learnability Quick Access Assignments Research Methodology: Exercises to Enhance Learnability 979-8561624834 2020
59 AARTHY C,VENKATESH J Text book Enabling System Oriented Global Business Process Enabling System Oriented Global Business Process 978-620-2-51231-2 2020
60 JYOTHI KUMAR Reference book Redesigning Teaching, Leadership, and Indigenous Education in the 21st Century Innovations in Teaching-Learning and Evaluation: An Overview of Processes Undertaken at CHRIST (Deemed to be University) 9781799855576 2020
61 SENTHILMURUGAN P Conference Proceedings Management & Engineering Research Tome Purchase decision making process in Buying Residential houses - Gender Role influences in Chennai Real Estate Market 978-93-89515-20-6 2020
62 MUTHU GOPALA KRISHNAN M,DR MARIPPAN RAJA Text book Corporate Accounting Corporate Accounting 978-620-2-79915-7 2020
63 ANAND PATIL,DR. V.K SAWANT,VIJAYAKITTU MANDA LEAD CONSULTANT VIJAY TECHNOLOG Text book Perspectives On Business Management & Economics Comparative Analysis Of Smes Hedging And Not Hedging The Exchange Rate Fluctuations 978-81-946245-3-0 2020
64 FEZEENA KHADIR,SUJAYA M.S.,SAIKUSUM GUTTINA,RAM SINGH,ROHIT BANSAL Text book Emerging issues in business management Effects of sexual appeal in advertising 978-81-944303-9-1 2020
65 PRAVEEN BABU P,KALYANI V,SURJIT SINGHA Case Report Impact of COVID-19 on Economy, Business, Education and Social Life Individuals, labor workforce vs the pandemic covid-19 ? An opinion 978-81-947458-2-2 2020
66 FEZEENA KHADIR,SOFIYA KHAN,RHEA KAPOOR,DR. KIRANDEEP KAUR,DR. B.B SINGLA,DR. PRIYAKA KHANNA Text book New Horizons in Commerce, IT & Social Sciences Volume-1 Influence of Social Media On Consumer Purchase Behaviour 978-81-944303-5-3 2020
67 AJAI KRISHNAN G,DR. M NANDHINI,DR. A MARTIN JAYARAJ,DR. C SAGUNTHALA,MRS. G SUMANTHI Conference Proceedings INNOVATION DRIVEN BUSINESS TO FOSTER SUSTAINABLE DEVELOPMENT IN INDIAN ECONOMY Inculcation of Sustainable Development Notion Among Students with Particular Indication to Higher Educational Institutions 978-93-54063-02-2 2020
68 AISHWARYA N Reference book Advances in Intelligent Systems and Computing Business and Environmental Perspectives of Submarine Cables in Global Market 978-3-030-39444-8 2020
69 AARTHY C,JESSY NAIR,YOUCEF Text book ITC for an Inclusive World Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 2020
70 AARTHY C,AISHWARYA N,PAVITHRA Text book Business and Environment Green Marketing and Sustainability- Company cases in India 9781648285950 2020
71 AARTHY C,JESSY NAIR Conference Proceedings ITC for an Inclusive World Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 2020
72 AARTHY C,JESSY NAIR,MEHDI KHOSROW-POUR Reference book Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications Technological Change Perspective for ERP Implementation in Small and Medium Enterprises 9781799817604 2020
73 NEETHA MARY AVANESH,USHA DEVI N,JAIN DEEMED TO BE UNIVERSITY & INURTURE EDUCATION Conference Proceedings Happiness in Higher Education for Excellence and Holistic Development Impact of Happiness on Academic Achievement: A study with reference to undergraduate students in affiliated colleges of Bangalore Central University 2019
74 FEZEENA KHADIR,AMRUTHA DALVI,INDRANI CHOWDHURY,ANURADHA MUKHERJEE,NEERA THAKUR,J.K. SHARMA,GAURAV SOOD Conference Proceedings Global Business Strategies for Sustainability- Driving Business Excellence through Digital Transformation User Perception and Attitude towards Online Dating Apps 978-81-942473-8-8 2019
75 MUTHU GOPALA KRISHNAN M,PROF T RAJESWARI,PROF S BALAMURALI Reference book Contemporary Issues of Business in Emerging Market Economies Contemporary Issues of Business in Emerging Market Economies 978-81-941390-0-3 2019
76 MUTHU GOPALA KRISHNAN M,DR RAJA M Reference book Contemporary Issues of Business in Emerging Market Economies Customers Satisfaction on Online Banking Services offered by Select Private and Pubic Sector Banks in Chennai City 978-81-941390-0-3 2019
77 ANAND PATIL,MUTHU GOPALA KRISHNAN M,M RAJA Text book Fundamentals of Accounting Complete Book 9780359982318271 2019
78 FEZEENA KHADIR,SUJAYA M.S.,SAIKUSUM GUTTINA,SANYUKTA BASAK,LAKSHMIPRIYA S.,PROF. Y. K. BHUSHAN Conference Proceedings Re-imagining marketing: Confluence of creativity and technology Effects of sexual appeal in advertising 9788193390849 2019
79 MUTHU GOPALA KRISHNAN M,DR RAJA M,DR K V RAMANATHAN Reference book Rethinking Commerce and Management in the Digital Era Testing Informational Efficiency of Indian Stock Market - A Study with reference to FMCGs Industry 978-81-942153-8-7 2019
80 SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR,MUTHU MATHIRAJAN Conference Proceedings Business Analytics and Intelligence 2018 (ICBAI-2018) Enterprise Anomaly detection in Cloud environment 978-93-86768-21-6 2018
81 MUTHU GOPALA KRISHNAN M Conference Proceedings Paradigm Shifts in Commerce and Management - 2018 Performance of the Initial Public Offerings in Indian Stock Market 9789385101670 2018
82 ARJUN B S,GOWRI SHANKAR R,BINDI VARGHESE Case Report Evolving Paradigms in Tourism and Hospitality in Developing Countries : A Case Study of India Socially Responsible Investment: A New Paradigm in the Tourism and Hospitality Sector: An Indian Scenario 978-1-315-10304-4 978-1-77188-630-7 2018
83 SUNITA KUMAR Conference Proceedings Management 2022 Growth And Sustainability Challenges Consumer Preference Towards Private Label Brands 9789386724083 2017
84 SAYANI DAS,MINNIE MATHEW Conference Proceedings Drive for Equal Access: Access and Participation of Women and Girls to Nutrition & Health, Education & Training, Science & Technolog CAN WOMEN'S STUDIES REDUCE DROPOUT? SURVEY RESPONSES FROM TERTIARY-LEVEL FEMALE STUDENTS 978-1-4828-5760-3 2017
85 SAYANI DAS,MINNIE MATHEW Conference Proceedings Drive for Equal Access: Access and Participation of Women and Girls to Nutrition & Health, Education & Training, Science & Technology Full Book 978-1-4828-5760-3 2017
86 SUNITA KUMAR Conference Proceedings BUSINESS ANALYTICS AND INTELLIGENCE A COMPENDIUM Fraud Analytics: Fraud detection of Tax refund using Advance Analytics in India 978-93-85909-54-2 2016
87 FEZEENA KHADIR,SWAMYNATHAN R.,INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Conference Proceedings International Conference on Marketing, Technology & Society- Book of abstracts Overt and Covert Complaining Behaviour of Dissatisfied Inpatients 2016
88 NIRANJAN L R,MAYA SALIMATH Reference book Employee Engagement-Research Anthology Employee Engagement-A panacea for disengaged employees,leading to attrition 978-93-85882-80-7 2016
89 AJAI KRISHNAN G,DR M NANDHINI,PAWAN KUMAR CHUGAN,DEEPAK K SRIVASTAVA,NIKUNJ PATEL,NIRMAL CHANDRAKANT SONI Conference Proceedings Inter-Disciplinary Issues for Empowering TRADE, INDUSTRY AND SOCIETY Effect of Advertisement on consumer buying behavior towards bathing soap with special reference to consumers in Kottayam District Kerala 978-93-85777-06-6 2016
90 MUTHU GOPALA KRISHNAN M,RAVIRAJ HEGDE,S MANIKANDAN Conference Proceedings Innovation - An Engine for Inclusive Growth and Sustainable Growth Need for Innovations in Higher Education eith Special Reference to Management Education in India 978-93-84262-06-8 2015
91 MUTHU GOPALA KRISHNAN M,DR RAVIRAJ HEGDE,DR S KRISHNAMOORYHI,T VENKATESAN,DR S PASUPATHI Conference Proceedings Impact of Globalisation on the Prospects of Indian Banking Sector Economics of Retail Banking and it's products in Indian Banking Sector - An Analysis 9380657293 2015
92 SUNITA KUMAR Conference Proceedings Outcome based competitive strategies:Issue and challenges A Conceptual model that addresses consumer value perception of using the internet vis a vis the brick and mortar distribution 978-81-8429-109-4 2014
93 MUTHU GOPALA KRISHNAN M,S KRISHNAMOORTHI,T VENKATESAN,S PASUPATHI Conference Proceedings Impact of Globalisation on Indian Financial System Securitization of Assets in India - An Alaysis 9789380686905 2014
94 MUTHU GOPALA KRISHNAN M Conference Proceedings Financial Inclusion - Strength Weakness and Trend Micro ATMs in Indian Banking - A Tool for Financial Inclusion - A Conceptual Framework 978-93-80530-55-0 2014
95 SRIDHARAN A Reference book India Specific Challenges in Global Growth Dynamism - A Management Perspective A Study on challenges and solutions in Indian Logistic Operations 978-93-82570-33-2 2014
96 MUTHU GOPALA KRISHNAN M Conference Proceedings Applied Research in Commerce and Management Role of Small Industries Development Bank of India in Financing Micro Small and Medium Enterprises 978-93-80767-38-3 2014
97 MUTHU GOPALA KRISHNAN M Reference book Attitude of Policyholders and Agents Towards Life Insurance Business Attitude of Policyholders and Agents Towards Life Insurance Business 978-3-659-39588-8 2013
98 JOHN PAUL RAJ V EMERGING DIMENSIONS IN MANAGEMENT Consumer behavior towards instant cooking food products in Madurai city - An empirical study 9789382338383 2013
99 AJAI KRISHNAN G,LIGO KOSHY,G MURUGANANTHAM Conference Proceedings Marketing Dynamics Effect of Celebrity Endorsement on Customers? Buying Behaviour Towards Gold Ornaments - A Descriptive Study Conducted at Kottayam, Kerala 978-93-81790-93-9 2013
100 ARJUN B S Conference Proceedings Reinventing issues in Business Management and Research Radio Advertisements and Promotion of Insurance and Mutual Funds Products 978-93-81212-49-3 2013
101 JYOTHI KUMAR Creating a Sustainable Business: Managerial Implications and Challenges: Sustaining The Profits: A panel Data and Technical Efficiency analysis of Economic Sustainability 978-93-82563-51-8 2012
102 JYOTHI KUMAR Conference Proceedings Sustainable Development and Governance: Building Commerce and Communities. Social and Environmental Sustainability: An Analysis of Employees Perception and its Compatibility with Decision Makers Perception 978-81-924422-2-8 2012
103 SUNITA KUMAR Reference book Recent Trends in Business Management & Information Systems Conceptual Model that Addresses Consumer value Perceptions of using the internet vis a vis the Brick and Motor distribution model 978-93-82563-39-6 2012
104 FEZEENA KHADIR,K. HARIHARAN,SUBHASH SHARMA,DEBABRATA DAS,RITESH JAIN,POONAM SINGH SANGWAN Conference Proceedings India Emerging: Opportunities and Challenges Service Quality and Customer Satisfaction in the Indian Healthcare Sector 978-93-80397-24-5 2011
105 FEZEENA KHADIR,K. HARIHARAN,R.P.C.S RAJARAM Conference Proceedings International Conference on Globalisation and Consumer Protection- Challenges and Strategies Consumer Education, Awareness and Protection in the Service Sector: Hospital Industry 978-81-905380-1-5 2011
106 FEZEENA KHADIR,DR. K. HARIHARAN,DR. T. KANNADASAN,DR. M. SARAVANAKUMAR Conference Proceedings Emerging Trends in Contemporary Management Research Informed or Victimised: The Flawed Fortune of Targeting Children Through Advertisements 978-93-80697-12-3 2010
107 MUTHU GOPALA KRISHNAN M Reference book Research Methodology in Social Sciences A Study on the Socio Economic Conditions of the Members of Self Help Groups in Krishnagiri District 978-81-910426-1-0 2010
108 NEETHA MARY AVANESH,USHA DEVI N.,UMA KANTH,PROF. SHEETAL MAHENDHER Conference Proceedings Leadership Challenges & Business Strategies in Emerging Markets Quality practice of leadership style and its impact on quality costs in corporate scenario of India - A diagnostic study 2009
109 NEETHA MARY AVANESH,USHA DEVI N.,MEENA PANDEY Conference Proceedings Business Potential of India in a Global Recession Scenario Gaming Industry in India - Prospects, Problems & Promotion 2009
110 FEZEENA KHADIR Conference Proceedings International Marketing Conference- Marketing and Society Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 2007
111 AARTHY C,SHRUTI A K,KARUPASAMY Text book Effectiveness of Social Media and Customer Engagement A study on Impact of Artificial Intellligence on Consumer Behaviour in Ecommerce in India 9788195147342 2003
Sl.No. Title URL Subject Month Year
1 Impact of block chain on banking and financial sector

Finance.. Block chain...
2 Cardless ATM withdrawals a reality ? SBI?s YONO Cash Points

Finance - Banking

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