About the Programme
The Bachelor of Commerce (Branding and Entrepreneurship) at CHRIST University is a specialized undergraduate programme designed to combine the analytical foundation of commerce with the creative and strategic dimensions of branding and entrepreneurship.The programme emphasizes academic rigor, industry integration, and practical learning through projects, internships, and business simulations. Unlike traditional commerce programmes focused primarily on accounting and finance, this programme introduces students to branding strategy, startup ecosystems, consumer behaviour, advertising, innovation, and digital marketing. Students are trained to think creatively, build entrepreneurial capabilities, and understand how brands create value in competitive markets. The curriculum also develops communication skills, leadership competencies, and digital business expertise relevant to modern industries.
Industry-Integrated Learning
The programme combines classroom knowledge with practical industry exposure through internships, live projects, workshops, and business simulations, enabling students to develop real-world business competencies. .
Entrepreneurial Mindset Development
Students are encouraged to cultivate innovation, problem-solving, and leadership abilities while learning how to identify market opportunities and build sustainable business ventures.
Creative Branding and Digital Expertise
The curriculum focuses on modern branding practices, digital marketing strategies, consumer engagement, and content-driven communication to prepare students for evolving digital business environments.
Holistic Professional Growth
Beyond technical business knowledge, the programme enhances communication, teamwork, critical thinking, and strategic decision-making skills necessary for long-term professional success
Why Choose This Programme?
Industry-Relevant Learning
The programme integrates branding, entrepreneurship, commerce, and digital business practices aligned with evolving industry requirements.
Entrepreneurial Ecosystem
Students gain exposure to startup culture, innovation labs, business ideation, and entrepreneurial mentoring.
Practical Exposure
Internships, live projects, case studies, campaigns, and experiential learning form a core part of the curriculum.
Creative + Commerce Integration
The programme uniquely combines analytical commerce knowledge with creative branding and communication strategies.
Digital Business Orientation
Students learn digital marketing, social media branding, consumer engagement, and emerging business technologies.
Holistic Skill Development
The programme develops communication, leadership, teamwork, analytical thinking, and strategic decision-making skills.
Choose Your Track
Focus on brand communication, storytelling, advertising campaigns, consumer psychology, and brand positioning. .
Develop startup ideas, business models, innovation frameworks, and entrepreneurial leadership skills.
Learn social media marketing, influencer marketing, analytics, SEO, digital campaigns, and online consumer engagement.
Understand market expansion, customer acquisition, sales strategy, and growth management
What You Will Learn
Programme Structure
The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.
Semester 1 — Introduction to Marketing and Brand Management
Semester 2 — Introduction to Integrated Marketing Communication
Semester 3 — Cost and Management Accounting
Semester 4 — Content Management
Semester 5 — Campaign Management
Semester 6 — Marketing Analytics
Semester 7 — International Business
Semester 8 — Risk Management
Eligibility & Fee Structure
Your Career Roadmap
Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.
Commerce fundamentals and communication skills
Branding, digital marketing, and entrepreneurship exposure
Internship-ready professional skills
Message from the HOD
Bangalore Central Campus
Welcome to the Department of Professional Studies!
Nestled in the heart of India’s thriving startup ecosystem and Silicon Valley, the Department of Professional Studies offers some of the most specialized programs in commerce, management, accountancy, actuarial sciences, and entrepre
Message from the HOD
Welcome to the Department of Professional Studies!
Nestled in the heart of India’s thriving startup ecosystem and Silicon Valley, the Department of Professional Studies offers some of the most specialized programs in commerce, management, accountancy, actuarial sciences, and entrepreneurship. We take pride in being a diverse and dynamic department, deeply committed to social responsibility and nation-building.
With a distinguished faculty comprising seasoned academicians, accomplished researchers, industry experts, and practicing professionals, we bring a wealth of domain expertise—from commerce to actuarial sciences. Our approach is both proactive and evolutionary, ensuring that our students remain at the forefront of academic excellence and professional success.
Beyond our esteemed faculty, our curriculum is seamlessly integrated with global and national professional bodies, ensuring academic rigor, relevance, and real-world applicability. Our student-centered pedagogy emphasizes conceptual knowledge alongside practical implementation in real-world scenarios. We foster a holistic learning experience by blending academics with corporate exposure and societal engagement through internships, volunteering, extracurricular activities, community projects, and industry interactions. This strategic approach yields profound and lasting benefits, shaping students into well-rounded professionals while making a meaningful impact on academia, society, and industry.
Our department takes immense pride in its illustrious alumni, who hold key positions across the globe, as well as our strong collaborations with professional bodies and corporate partners. Our commitment to nation-building is evident in flagship initiatives such as the Pan-India Insurance Literacy Project, Financial Literacy Project, and Digital Skilling Mission, all of which have garnered national and global recognition from ranking and regulatory bodies, as well as industry leaders.
As you explore your options for higher education, we invite you to become a part of the Department of Professional Studies and embark on a transformative journey toward academic and professional excellence.
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications for the 2026 batch are open. Deadline: 04-May-2026.