Bangalore Central Campus

Bachelor of Commerce (Branding
and Entrepreneurship)

Open from: 08-Dec-2025 | Open until: 04-May-2026

Entrepreneurship and Startup Development Digital Marketing and Consumer Analytics
0
Semester
Specialisations
0 Yrs
Duration
Top 50
B-School India
Applications OpenUntil 04-May-2026
100 %
pLACEMENT
Programme Overview

About the Programme

The Bachelor of Commerce (Branding and Entrepreneurship) at CHRIST University is a specialized undergraduate programme designed to combine the analytical foundation of commerce with the creative and strategic dimensions of branding and entrepreneurship.The programme emphasizes academic rigor, industry integration, and practical learning through projects, internships, and business simulations. Unlike traditional commerce programmes focused primarily on accounting and finance, this programme introduces students to branding strategy, startup ecosystems, consumer behaviour, advertising, innovation, and digital marketing. Students are trained to think creatively, build entrepreneurial capabilities, and understand how brands create value in competitive markets. The curriculum also develops communication skills, leadership competencies, and digital business expertise relevant to modern industries.

Industry-Integrated Learning

The programme combines classroom knowledge with practical industry exposure through internships, live projects, workshops, and business simulations, enabling students to develop real-world business competencies. .

Entrepreneurial Mindset Development

Students are encouraged to cultivate innovation, problem-solving, and leadership abilities while learning how to identify market opportunities and build sustainable business ventures.

Creative Branding and Digital Expertise

The curriculum focuses on modern branding practices, digital marketing strategies, consumer engagement, and content-driven communication to prepare students for evolving digital business environments.

Holistic Professional Growth

Beyond technical business knowledge, the programme enhances communication, teamwork, critical thinking, and strategic decision-making skills necessary for long-term professional success

Why BCOMBE at Bangalore Central Campus

Why Choose This Programme?

Industry-Relevant Learning

The programme integrates branding, entrepreneurship, commerce, and digital business practices aligned with evolving industry requirements.

Entrepreneurial Ecosystem
Students gain exposure to startup culture, innovation labs, business ideation, and entrepreneurial mentoring.

Practical Exposure
Internships, live projects, case studies, campaigns, and experiential learning form a core part of the curriculum.

Creative + Commerce Integration
The programme uniquely combines analytical commerce knowledge with creative branding and communication strategies.

Digital Business Orientation
Students learn digital marketing, social media branding, consumer engagement, and emerging business technologies.

Holistic Skill Development
The programme develops communication, leadership, teamwork, analytical thinking, and strategic decision-making skills.

Areas of Specialisation

Choose Your Track

Branding and Advertising

Focus on brand communication, storytelling, advertising campaigns, consumer psychology, and brand positioning. .

Entrepreneurship and Innovation

Develop startup ideas, business models, innovation frameworks, and entrepreneurial leadership skills.

Digital Marketing and Media

Learn social media marketing, influencer marketing, analytics, SEO, digital campaigns, and online consumer engagement.

Strategic Business Development

Understand market expansion, customer acquisition, sales strategy, and growth management

Learning Outcomes

What You Will Learn

Brand Development: Expertise in crafting compelling brand stories and identities. Understanding of brand positioning and management strategies.
Entrepreneurial Mindset: Skills to identify, evaluate, and capitalize on business opportunities. Knowledge of startup frameworks and innovation techniques.
Strategic Marketing: Competence in modern marketing techniques, including digital and experiential marketing. Mastery in consumer behaviour analysis to inform branding strategies.
Financial Acumen: Insights into financial planning, budgeting, and risk management tailored for entrepreneurs. Knowledge of funding mechanisms and financial resource mobilization.
Critical Thinking and Problem-Solving: Ability to tackle complex business challenges with strategic solutions.
Skills to navigate ambiguity and make data-driven decisions.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Introduction to Marketing and Brand Management
AECEnglish – I AEC Credits
AECLanguages – AEC Credits
COREIntroduction to Marketing and Brand Management Credits
COREFinancial Accounting Credits
COREIntroduction to Management & Entrepreneurship Credits
Leadership Through Theatre - Multidisciplinary Credits
SECAgency M Practicum: SKILL FOUNDATIONS IN BRANDING Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — Introduction to Integrated Marketing Communication
AECEnglish – II Credits
AECLanguages – AEC Credits
COREConsumer Behaviour Credits
COREIntroduction to Integrated Marketing Communication Credits
COREBusiness Economics Credits
ELECLeadership Through Theatre - II Credits
SECAgency M Practicum: Not for Profit/NGOs Credits
Semester 3 — Cost and Management Accounting
CORECost and Management Accounting Credits
COREModern Advertising Management Credits
COREMarket Research Credits
CORELegal aspects of business Credits
COREThe Art of Storytelling I Credits
ELECSwayam Course Credits
SECAgency M Practicum: Retail Business & Kirana Stores Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — Content Management
COREContent Management Credits
COREEntrepreneurial Venture Management Credits
COREConsumer Insights Credits
COREFinancial Management Credits
COREThe Art of Storytelling II Credits
COREBrand Designing Credits
SPECAgency M Internship: Lifestyle & Wellness Brands Credits
Semester 5 — Campaign Management
COREESG for Entrepreneurs Credits
CORECampaign Management Credits
COREDigital Marketing Credits
COREMedia Planning and PR Credits
COREWorkplace Psychology for Entrepreneurs Credits
SPECAgency M Internship: Small and Medium Manufacturers Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 6 — Marketing Analytics
COREMarketing Analytics Credits
COREFundamentals of Ad Film Making Credits
CORETaxation Laws & Practice Credits
COREEntrepreneurial Venture in Digital Marketing/Analytics Credits
SPECAgency M Practicum: Startups & Tech-Driven Businesses Credits
Semester 7 — International Business
COREInternational Business Credits
COREBusiness Valuation Credits
COREMartech and Business Credits
CORECampaign Performance Assessment Credits
COREBusiness Strategy Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — Risk Management
CORERisk Management Credits
CORECorporate Governance Credits
COREManaging Stakeholders and Shareholders Relations Credits
COREBusiness Leadership Credits
COREThe Art of Negotiation Credits
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
Personalised Path

Your Career Roadmap

Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.

S1-S2
Foundation in business and branding

Commerce fundamentals and communication skills

Foundation in business and branding
Branding and Advertising Track — Career Outcomes
S1-S2
Internship-ready professional skills

Branding, digital marketing, and entrepreneurship exposure

Internship-ready professional skills
Entrepreneurship and Innovation Track — Career Outcomes
S1-S2
Internship-ready professional skills

Internship-ready professional skills

Internship-ready professional skills
Digital Marketing and Media Track — Career Outcomes
Strategic Business Development Track — Career Outcomes
From the Department

Message from the HOD

HOD Name
Dr Soumya V
Professional Studies)
Bangalore Central Campus

Welcome to the Department of Professional Studies!

Nestled in the heart of India’s thriving startup ecosystem and Silicon Valley, the Department of Professional Studies offers some of the most specialized programs in commerce, management, accountancy, actuarial sciences, and entrepre

Read more...

Professional Studies, Bangalore Central Campus
×

Message from the HOD

Welcome to the Department of Professional Studies!

Nestled in the heart of India’s thriving startup ecosystem and Silicon Valley, the Department of Professional Studies offers some of the most specialized programs in commerce, management, accountancy, actuarial sciences, and entrepreneurship. We take pride in being a diverse and dynamic department, deeply committed to social responsibility and nation-building.
With a distinguished faculty comprising seasoned academicians, accomplished researchers, industry experts, and practicing professionals, we bring a wealth of domain expertise—from commerce to actuarial sciences. Our approach is both proactive and evolutionary, ensuring that our students remain at the forefront of academic excellence and professional success.

Beyond our esteemed faculty, our curriculum is seamlessly integrated with global and national professional bodies, ensuring academic rigor, relevance, and real-world applicability. Our student-centered pedagogy emphasizes conceptual knowledge alongside practical implementation in real-world scenarios. We foster a holistic learning experience by blending academics with corporate exposure and societal engagement through internships, volunteering, extracurricular activities, community projects, and industry interactions. This strategic approach yields profound and lasting benefits, shaping students into well-rounded professionals while making a meaningful impact on academia, society, and industry.

Our department takes immense pride in its illustrious alumni, who hold key positions across the globe, as well as our strong collaborations with professional bodies and corporate partners. Our commitment to nation-building is evident in flagship initiatives such as the Pan-India Insurance Literacy Project, Financial Literacy Project, and Digital Skilling Mission, all of which have garnered national and global recognition from ranking and regulatory bodies, as well as industry leaders.

As you explore your options for higher education, we invite you to become a part of the Department of Professional Studies and embark on a transformative journey toward academic and professional excellence.

How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 04-May-2026.

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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