“If you can, be first. If you can’t be first, create a new category in which you can be first”
-Al Ries and Jack Trout, The 22 Immutable laws of Marketing.

OBJECTIVES:

The broad objectives of the marketing club are to help students connect marketing theories with real time application. It also helps the future marketing leaders to be all the more contemporary in the space of marketing.

Activities:

On an on-going basis marketing club organizes corporate interfaces, quizzes, workshops, and seminars.  The club also facilitates interaction with the alumni.

The marketing club  initiatives  involves publishing e-magazine titled The Horizon Times (Central campus)  M-ask(Kengeri campus)  and the blog – marketingclubmouthpiece.blogspot.in.

To connect with the corporate world and budding entrepreneurs the marketing club also drives the initiative of organizing Online Media Enthusiast (OME) meet and SPORTS MEET  every month at the Christ campus.

In a snapshot, we had distinguished speaker series, workshops for skills & career development, newsletters & blog, interface with external professional organizations etc.

In our distinguished speaker series we had more than 20 speakers from the corporate world talking to our marketing students both at our main & kengeri campus. Some of them include K.Ramakrishnan, President - Marketing, Cafe Coffee Day, Amit Kakker, Senior Vice president,Toyota, Biju Alexander, Head Titan Eye care & Vasanth Kumar,CEO, MAX Fashions.

Workshops were conducted in wide range of marketing areas that included Basic sales skills, Business strategy & Technology marketing. The stand out program was by Suresh  Subramani, Senior Principal, Mu- Sigma, Analytics on business strategy.

To top this up we had Harvard case studies & marketing simulation games at both the campuses on an ongoing basis.

In both of our campuses, marketing students, this academic year undertook more than 100 live projects from January 2013 to march 2013. Some of the companies include, Levis, Titan, Shoppers Stop,Nielsen, Jet airways etc.

On the lighter side we had also organized cycling events & sports management event  where we had celebrities like Jude Felix, Arjun halappa, Nisha Millet gracing the event.

The club as its blog marketingclubmouthpiece.blogspot.in