Faculty

Profile

Dr SREEDHARA R

PGDBM, PhD
PROFESSOR

BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Users' Perception and Barriers to Using Self-Driven Rental Bikes Indian Journal of Marketing 20-Dec-2023 52 / 12 / 58-70

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,SUBRAMANAIAN MEENAKSHINATHAN
Title of Article Users' Perception and Barriers to Using Self-Driven Rental Bikes
Name of Journal Indian Journal of Marketing
Volume No 52
Issue No 12
Page No 58-70
URL https://www.indianjournalofmarketing.com/index.php/ijom/issue/view/9764
Indexing Agency Scopus
Date of Publication 20-Dec-2023
2 After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry Research in Transportation Business & Management 12-Aug-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry
Name of Journal Research in Transportation Business & Management
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/search?qs=Rajni&pub=Research%20in%20Transportation%20Business%20%26%20Management&cid=270702
Indexing Agency Scopus
Date of Publication 12-Aug-2022
3 Customer Service Failures: After-sales services in the Home Appliances Industry Indian Journal of Economics and Business 22-Oct-2021 20 / 2 / 343-358

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,RAJNI GUPTA
Title of Article Customer Service Failures: After-sales services in the Home Appliances Industry
Name of Journal Indian Journal of Economics and Business
Volume No 20
Issue No 2
Page No 343-358
URL http://www.ashwinanokha.com/ijeb-v20-3-2021.php
Indexing Agency Scopus
Date of Publication 22-Oct-2021
4 A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers Test Engineering and Management 04-Jan-2020 82 / NA / 461-476

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 461-476
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
5 Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / NA / 508-520

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,MANJEERA VUTUKURI,VEDHA BALAJI
Title of Article Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 508-520
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
6 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 / 508-524

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 508-524
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
7 A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases Journal of Advanced Research in Dynamical and Control Systems 27-Oct-2019 11 / 6 / 1808-1815

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 6
Page No 1808-1815
URL https://www.scopus.com/sourceid/20500195215
Indexing Agency Scopus
Date of Publication 27-Oct-2019
8 Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore Indian Journal of Management 05-Jul-2016 46 / 07 / 23-35

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore
Name of Journal Indian Journal of Management
Volume No 46
Issue No 07
Page No 23-35
URL http://www.indihttps://www.scopus.com/sourceid/21100241711anjournalofmarketing.com/index.php/ijom/article/view/97125
Indexing Agency Scopus
Date of Publication 05-Jul-2016
9 Visual Merchandising: Soul of Retailing Pacific Business Review International 10-Feb-2015 7 / 6 / 47-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Visual Merchandising: Soul of Retailing
Name of Journal Pacific Business Review International
Volume No 7
Issue No 6
Page No 47-54
URL https://mjl.clarivate.com/search-results
Indexing Agency Web of Science
Date of Publication 10-Feb-2015
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter RUPT - New Appraoches towards Development of Business and the Economy Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis 07/03/2024 Jyothi Nivas College Autonomous National
2 Conference Presenter RUPT - NEW APPROACHES TOWARDS DEVELOPMENT OF BUSINESS AND THE ECONOMY Assessing the Impact of UPI Adoption on Consumer Spending 07/03/2024 JYOTHI NIVAS COLLEGE AUTONOMOUS National
3 Conference Presenter COGNOSCO 2024 Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited 04/01/2024 Christ University National
4 Conference Presenter COGNOSCO 2024 Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market 04/01/2024 Christ University National
5 Conference Presenter COGNOSCO 2024 Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore 04/01/2024 Christ University National
6 Conference Presenter COGNOSCO 2024 Harvesting Success:Fertile Fields' Digital Revolution 04/01/2024 Christ University National
7 Conference Presenter COGNOSCO 2024 From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future 04/01/2024 Christ University National
8 Conference Presenter COGNOSCO 2024 Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category 04/01/2024 Christ University National
9 Conference Presenter COGNOSCO 2024 Navigating Transformation: Regain Retail and Journey 04/01/2024 Christ University National
10 Conference Presenter COGNOSCO 2024 Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market 04/01/2024 Christ University National
11 Conference Presenter COGNOSCO 2024 Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence 04/01/2024 Christ University National
12 Conference Presenter COGNOSCO 2024 Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors 04/01/2024 Christ University National
13 Conference Presenter International Conference on Innovation and Digital Transformation-2023 Marketing Channel Conflicts in the FMCG Sector in Ernakulam District of Kerala: A Pilot Study 11/08/2023 GIBS Business School, Bangalore International
14 Conference Co-presenter International Conference on "Innovation, Technology and Sustainability: Shaping the future of Business and Society" 16/03/2023 We School, Bangalore International
15 Conference Co-presenter International Conference on Sustainable Marketing - Delivering Value (SMDV 22) 22/04/2022 University of Engineering and Management, Kolkata International
16 Conference Presenter International Conference on Sustainable Marketing -Delivering Value 2022 A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore 22/04/2022 University of Engineering and Management, Kolkata International
17 Conference Presenter International conference on "Changing Global Economic Landscape: Sustainable Strategies for the new Normal Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers 23/03/2022 Christ University International
18 Conference Presenter 9th International Conference on Contemporary Issues in Management Factors Affecting Channel Conflicts in The Value Chain of FMCG Sector 26/02/2021 ISME, Bangalore International
19 Conference Presenter National Conference on Emerging Trends in Business Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students 27/02/2020 Christ University National
20 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
21 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainabilty 04/10/2019 Christ University International
22 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International
23 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International
24 Conference Co-presenter International Conference on "Developing Organisations for the Future: Re-Interpreting the Modern Business Landscape" 27/06/2019 IBS, Bangalore International
25 Conference Co-presenter International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences - 2019 14/06/2019 IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia International
26 Conference Co-presenter International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences ? 2019 14/06/2019 IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia International
27 Conference Co-presenter Inetrnational Conference - Fusion 2018 12/01/2018 IFIM College, Bangalore International
28 Conference Presenter International Conference on "Sustaining a Competitve Edge in the Challenging Global Scenario: Challenges, Practices and Innvations" Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers 07/02/2017 Christ University International
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