Dr SREEDHARA R
PGDBM, PhD
PROFESSOR
PGDBM, PhD
PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Users' Perception and Barriers to Using Self-Driven Rental Bikes | Indian Journal of Marketing / 52 / 12 / 58 - 70 | 0973-8703 | 20-Dec-2023 |
| 2 | After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry | Research in Transportation Business & Management / / / - | 2210-5395 | 12-Aug-2022 |
| 3 | Customer Service Failures: After-sales services in the Home Appliances Industry | Indian Journal of Economics and Business / 20 / 2 / 343 - 358 | 0972-5784 | 22-Oct-2021 |
| 4 | A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers | Test Engineering and Management / 82 / NA / 461 - 476 | 0193-4120 | 04-Jan-2020 |
| 5 | Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study | Test Engineering and Management / 82 / NA / 508 - 520 | 0193-4120 | 04-Jan-2020 |
| 6 | Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study | Test Engineering and Management / 82 / 1 / 508 - 524 | 0193-4120 | 04-Jan-2020 |
| 7 | A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases | Journal of Advanced Research in Dynamical and Control Systems / 11 / 6 / 1808 - 1815 | 1943-023X | 27-Oct-2019 |
| 8 | Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore | Indian Journal of Management / 46 / 07 / 23 - 35 | 0973-8703 | 05-Jul-2016 |
| 9 | Visual Merchandising: Soul of Retailing | Pacific Business Review International / 7 / 6 / 47 - 54 | 0974-438X | 10-Feb-2015 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Inclusive Business Approaches in Tourism Stakeholder Engagement | BINDI VARGHESE,ELANGOVAN N,SREEDHARA R,JOSEPH C C,MAXIMILIANO E. KORSTANJE | 979-8-89113-988-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | ONE DAY NATIONAL CONFERENCE ON "ADVANCING SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN THE CORPORATE SECTOR: STRATEGIES AND INNOVATIONS" | Conference | Exploring the role of Inclusivity in shaping Indian Consumers' Purchase Intentions in the Fashion Industry | Presenter) | KARPAGAM ACADEMY OF HIGHER EDUCATION (Deemed to be University)Coimbatore | 10/03/2025 |
| 2 | Xenova' 25 | Conference | Challenges faced by Consumers in using AI driven Virtual Fasion Assistants and their influence on Product choices in Indian Online Fasion Retail | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 3 | Xenova' 25 | Conference | The Psychological Factors influencing the Excessive Credit Card Usage in Buying Electronics and Debt Accumulation by Middle class Citizens | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 4 | Xenova' 25 | Conference | The Effect of Nastalgia factors on Repeat Viewership abd Longevity of Re-releases and Reboots in Cinema | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 5 | Xenova' 25 | Conference | The Influence of Dark Humour on Gen Z's User Engagement on Social Media Platforms | Presenter) | Christ UniversityBangalore | 07/03/2025 |
| 6 | ACBSP Region 10 Conference 2025 | Conference | Perception of Students towards Use of Generative AI Tools in Higher Education in India | Presenter) | We School, BangaloreBangalore | 27/02/2025 |
| 7 | International Conference on Recent Advances in the field of Economics, Finance, Management and Technology | Conference | The Effect of Influencer Marketing on Holistic Consumer Experience | Presenter) | CMR UniversityBangalore | 05/04/2024 |
| 8 | 'National conference on Best Practices in Business Management" | Conference | Online Grocery Shopping - The Problems Faced By (Big Basket, Blink It, Amazon Pantry) | Presenter) | y Gandhian Institute of Technology And Management, Visakhapatnam GITAM, Visakhapatnam | 10/03/2024 |
| 9 | RUPT - New Appraoches towards Development of Business and the Economy | Conference | Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis | Presenter) | Jyothi Nivas College AutonomousBangalore | 07/03/2024 |
| 10 | RUPT - NEW APPROACHES TOWARDS DEVELOPMENT OF BUSINESS AND THE ECONOMY | Conference | Assessing the Impact of UPI Adoption on Consumer Spending | Presenter) | JYOTHI NIVAS COLLEGE AUTONOMOUS BANGALORE | 07/03/2024 |
| 11 | Young Scholar Forum 2024 on RUPT - New Approaches towards Development of and the Economy | Conference | Investigating the Problems faced by Consumers with Food Delivery apps in Bangalore | Presenter) | Jyothi Nivas College, BangaloreBangalore | 07/03/2024 |
| 12 | COGNOSCO 2024 | Conference | Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 13 | COGNOSCO 2024 | Conference | Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 14 | COGNOSCO 2024 | Conference | Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 15 | COGNOSCO 2024 | Conference | Harvesting Success:Fertile Fields' Digital Revolution | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 16 | COGNOSCO 2024 | Conference | From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 17 | COGNOSCO 2024 | Conference | Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 18 | COGNOSCO 2024 | Conference | Navigating Transformation: Regain Retail and Journey | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 19 | COGNOSCO 2024 | Conference | Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market | Presenter) | Christ UniversityBangalore | 04/01/2024 |
| 20 | COGNOSCO 2024 | Conference | Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence | Presenter) | Christ UniversityBANGALORE | 04/01/2024 |
| 21 | COGNOSCO 2024 | Conference | Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors | Presenter) | Christ UniversityBANGALORE | 04/01/2024 |
| 22 | International Conference on "Innovation, Technology and Sustainability: Shaping the future of Business and Society" | Conference | Co-presenter) | We School, BangaloreBangalore | 16/03/2023 | |
| 23 | International Conference on Sustainable Marketing - Delivering Value (SMDV 22) | Conference | Co-presenter) | University of Engineering and Management, KolkataUniversity of Engineering and Management, Kolkata | 22/04/2022 | |
| 24 | International conference on "Changing Global Economic Landscape: Sustainable Strategies for the new Normal | Conference | Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers | Presenter) | Christ UniversityBangalore | 23/03/2022 |
| 25 | National Conference on Marketing Paradigm after Covid-19 | Conference | Organizer) | Christ UniversityBangalore | 20/01/2022 | |
| 26 | National Conference on Emerging Trends in Business | Conference | Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students | Presenter) | Christ UniversityBangalore | 27/02/2020 |
| 27 | National Conference on Emerging Trends in Business 2020 | Conference | Moderator/Chair) | Christ UniversityBangalore | 27/02/2020 | |
| 28 | National Conference on Emerging Trends in Business | Conference | Co-presenter) | Christ UniversityBangalore | 27/02/2020 | |
| 29 | International Conference on "Harmonising People, Planet, and Profits - Sustainable Strategies and Ethical Considerations in the 21st Century | Conference | Moderator/Chair) | Christ UniversityBangalore Central Campus | 20/01/2020 | |
| 30 | National Seminar on Education, Neuroscience, Technology and Pedagogy: Neuro-Systemic Influence on Learning | Seminar | Panelist) | Christ UniversityCentre for Education Beyond Curriculum (CEDBEC), CHRIST (Deemed to be University) | 12/11/2019 | |
| 31 | International Conference on Transformational Strategies for Business Sustainabilty | Conference | Co-presenter) | Christ UniversityBangalore | 04/10/2019 | |
| 32 | International Conference on Transformational Strategies for Business Sustainability | Conference | Co-presenter) | Christ UniversityBangalore | 04/10/2019 | |
| 33 | International Conference on Transformational Strategies for Business Sustainability | Conference | Co-presenter) | Christ UniversityBangalore | 04/10/2019 | |
| 34 | International Conference on "Developing Organisations for the Future: Re-Interpreting the Modern Business Landscape" | Conference | Co-presenter) | IBS, BangaloreBangalore | 27/06/2019 | |
| 35 | International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences - 2019 | Conference | Co-presenter) | IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM AustraliaMysore, Karnataka | 14/06/2019 | |
| 36 | International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences ? 2019 | Conference | Co-presenter) | IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM AustraliaMysore, Karnataka | 14/06/2019 | |
| 37 | Inetrnational Conference - Fusion 2018 | Conference | Co-presenter) | IFIM College, BangaloreBanaglore | 12/01/2018 | |
| 38 | Synthesize: An Interdisciplinary Conference on Management & Social Sciences | Conference | Moderator/Chair) | Christ UniversityChrist University, Bannergatta Campus, Banaglore | 10/03/2017 | |
| 39 | International Conference on Emerging Trends in Business ICETB-2017 | Conference | Moderator/Chair) | Christ UniversityBanaglore | 16/02/2017 | |
| 40 | International Conference on "Sustaining a Competitve Edge in the Challenging Global Scenario: Challenges, Practices and Innvations" | Conference | Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers | Presenter) | Christ UniversityChrist University, Bangalore | 07/02/2017 |
| 41 | Conference | Strategies to Revive Management Education | Presenter) | Karnataka State Open University, Manasagangotri, Mysore. | - | |
| 42 | Conference | HR Strategies During Global Recession | Presenter) | Mysore | - | |
| 43 | Conference | HR Practices in Organised Food and Grocery Retailing"- An Empirical Study | Presenter) | New Horizon College of Engineering, Bangalore | - | |
| 44 | Managing Retailing | Managing Retailing | Participant) | Indian Institute if Management, Ahmedabad | - | |
| 45 | Train the Trainer Workshop | Train the Trainer Workshop | Participant) | Christ University, Bangalore | - | |
| 46 | Conference on Emerging Trends in Business | Conference on Emerging Trends in Business | Participant) | Department of Management Studies | - | |
| 47 | ICIER-IIMB INTERNATIONAL CONFERENCE | ICIER-IIMB INTERNATIONAL CONFERENCE | Participant) | IIMB | - |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital Solution for Reducing Packaged Food Wastage | National Conference on Emerging Trends in Business (NCETB 2018) | 19/02/2018 | Christ University |
| 2 | Marketing Analytics | Refresher Course in Commerce and Management | 06/12/2017 | UGC - Human Resource Development Centre, University of Mysore |
| 3 | Data Analysis using SPSS | One Day Workshop on ?Research Methodology and SPSS? | 28/11/2017 | CMR University, Bangalore |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A study of the Influence of User-Generated content in Online Media, on the Purchase Intention of Consumers for Fashion products in Bangalore | V. Nithya | Christ University | Supervisor | Awarded | May 2015 |
| 2 | IMPACT OF PERSONAL AND ORGANISATIONAL FACTORS ON ATTITUDE TOWARDS RELATIONSHIP MARKETING AND ITS ADOPTION | Vijay Agawane | Christ University | Examiner | ||
| 3 | Study on Customer Perception towards Service Recovery Strategies of Consumer Durable Retailers in relation to Customer Satisfaction, Purchase Intention and Loyalty | Shukla Riddhi Gajendra | Christ University | Supervisor | Awarded | April 2016 |
| 4 | Consumers' Attitude towards Online Private Label Brands using Tri-Component Attitude Model | Ruchita Pangriya | Christ University | Examiner | ||
| 5 | Effect of Packaging Attributes of E-retailers on Re-Purchase Intention | Alex Nero | Christ University | Supervisor | Ongoing | October 2016 |
| 6 | Impact of Personal and Organizational Factors on Attitude towards Relationship Markting and its Adoption | Vijay Agawane | Christ University | Examiner | ||
| 7 | A Study on Impact of Cognitive Dissonance on Post Purchase Behavior of Online Shoppers | Garima Jyoti Srivastava | Christ University | Supervisor | Awarded | May 2018 |
| 8 | Effect of brand Engagement Techniques on Brand Recall and Brand Loyalty - A Study on Telecom Companies Operating in India | Revathi A Menon | Christ University | Supervisor | Awarded | May 2018 |
| 9 | Relationship between Competencies and Performance of Management Teachers of B-Schools in Bengaluru City | VINAYAK | Christ University | Supervisor | Awarded | April 2021 |
| 10 | DRIVERS OF CHANNEL CONFLICTS AND THEIR INFLUENCE ON CHANNEL SATISFACTION IN FAST MOVING CONSUMER GOODS SECTOR IN KERALA |
DEEPAK JOY MAMPILLY | Christ University | Supervisor | Ongoing | March 2019 |
| 11 | AFTER-SALE SERVICE FAILURES AND THEIR INFLUENCE ON CUSTOMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES | RAJNI GUPTA | Christ University | Supervisor | Awarded | November 2023 |
| 12 | . | ALEX NERO | Christ University | Supervisor | Awarded | February 2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | ENHANCING SALES FORCE PERFORMANCE | INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD, | International | Participant | 19/02/2024 |
| 2 | Innovative Teaching and Learning Methods | School of Business and Management (MBA), | Institutional | Participant & Presenter | 19/06/2023 |
| 3 | Faculty Development Program 1 - 2021 | Centre for Education beyond Curriculum (CEDBEC) and Human Resource Development Centre (HRDC), | Institutional | Participant | 16/06/2021 |
| 4 | Market Research and Consumer Behaviour | Coursera, IE Business School | International | Participant | 25/04/2020 |
| 5 | Management Development Program on Marketing for Sales and Business Development Professionals | Institute of Management, | National | Participant | 16/01/2020 |
| 6 | Pedagogical Leadershoip: Sharpening the Saw & Digitisation of Pedagogy | CHRIST Institute of Management, | Participant | 20/05/2019 | |
| 7 | Management Development Programme (MDP) | Institute of Management, | Regional | Participant | 18/01/2019 |
| 8 | Marketing Insights for Sales and Business Development Professionals | Institute of Management, Bangalore, | Regional | Participant & Presenter | 12/01/2018 |
| 9 | Strategic Thinking using Scenario Planning | Institute of Management, | National | Participant | 05/01/2018 |
| 10 | ?Business Decision Making using R? | Institute of Management, Bangalore, | National | Participant | 07/12/2017 |
| 11 | ?TRANSFROMED PEDAGOGY: CASE BASED TEACHING / WRITING? | Christ Institute of Management, LAVASA, Christ Institute of Management, LAVASA | Regional | Participant | 15/07/2017 |
| 12 | Faculty Development Program on Business Analytics | Institute of Management, | Regional | Participant | 07/07/2017 |
| 13 | Quality Improvement Program on "Innovative Practices in Teaching, Learning and Evaluation" | CU - Academic Staff College, | Participant | 24/05/2017 | |
| 14 | IBM CE - Enablement Program - Descriptive Analytics | IBM / Institute of Management, | Institutional | - | 28/01/2015 |
| 15 | IBM CE - Enablement Program - Predictive Analysis Analytics | IBM / Institute of Management, | Institutional | - | 21/12/2014 |
| 16 | IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights | IBM / Institute of Management, | Institutional | - | 13/12/2014 |
| 17 | IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights | IBM / Institute of Management, | Institutional | - | 15/11/2014 |
| 18 | Contemporary Development in Management & Business | Institute of Management, | - | 26/05/2014 | |
| 19 | Continuing Educating Programme on "National Workshop on Research Methods" | Department of Management Studies, IIT Madras, Chennai, | National | - | 20/08/2011 |
| 20 | Management Development Programme on "Learning for Results: Education a Question?" | Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore, | Institutional | - | 04/08/2011 |
| 21 | Learning Curve Certification Program (Cross Functional Decision Making & Business Impact) | enParadigm Knowledge Solutions, CIIE, IIM Ahmadabad, held at Institute of Management, Christ University, Bangalore, | Regional | - | 24/05/2011 |
| 22 | "Competency and Skill of Management teachers" | Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore., | Regional | - | 15/05/2011 |
| 23 | Workshop on "Effective Classroom Communication and Teaching Skills for College teachers " | Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore, | Institutional | - | 11/05/2011 |
| 24 | Workshop on "Research Methods" | SRN Adarsh College, Bangalore, | Regional | - | 27/02/2009 |
| 25 | Development program on "Strategic Brand Management" | Dayananda Sagar College of Management & Information Technology, Bangalore, | Regional | - | 19/12/2008 |
| 26 | "DSI Entrepreneurship Lecture Series 2008 | Dayananda Sagar College of Management & Information Technology, Bangalore, | Regional | - | 02/12/2008 |
| 27 | Participated in the 3rd Karnataka State level ISTE student | Reva Institute of Technoogy & Management, Bangalore in association with VTU, Belgaum and Indian Society for Technical Education, New Delhi., | Regional | - | 11/11/2006 |
| 28 | Workshop on "Empowered Leadership Program" | Centre for Innovation & Leadership, at Dayananda Sagar College, Bangalore., | Regional | - | - |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Issue Editor | Ushus - JOURNAL OF BUSINESS MANAGEMENT | Christ Univerisiy, Bangalore | Oct - Dec, 2014 |
| 2 | Organised International Conference on Transformational Strategies for Business Sustainability | As the conference convener, organized two days' international conference on Transformational Strategies for Business Sustainability during 4-5th, October, 2019. We had 15 international speakers plus 55 papers presentations. The authors had come from across India. | Institute of Management | 05 October 2019 |
| 3 | Panel member - Question Paper Scruitiny Team | Acharya Bangalore B-School | 19 October 2024 |