CHRIST (Deemed to be University) | Central Campus

Faculty Details

faculty

Dr NISHANT KUMAR

Specialization : Marketing

Qualification : MBA, PhD

Department : BUSINESS AND MANAGEMENT (MBA)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2026

Name of Journal: Markets, Globalization and Development Review

Date Of Publication: 13-Jan-2026

Category:

Volume No/Issue No/Page No: 10/3/1 - 31

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,AKHILESH TIWARI,KAMAL UPRETI,RITYRAJ JAIN

URL: https://digitalcommons.uri.edu/mgdr/

Indexing Agency: Scopus

2025

Name of Journal: International Journal of Basic and Applied Sciences

Date Of Publication: 26-Jul-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 14/2/678 - 690

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,KAMAL UPRETI

URL: https://ijobas.pelnus.ac.id/index.php/ijobas/hoj

Indexing Agency: Scopus

Name of Journal: Journal of Revenue and Pricing Management

Date Of Publication: 14-Aug-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: /1 - 10

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,KAMAL UPRETI,PRATIBHA GARG

URL: https://link.springer.com/article/10.1057/s41272-025-00549-2

Indexing Agency: Scopus

Name of Journal: Cogent Economics & Finance

Date Of Publication: 11-Jun-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 13/1/1 - 11

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SUPRIYA LAMBA SEHDEV

URL: https://www.tandfonline.com/journals/oaef20/about-this-journal

Indexing Agency: Scopus

Name of Journal: Journal of Revenue and Pricing Management

Date Of Publication: 03-Aug-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: /43 - 53

Sole Authored /Co Authored: Co-Author

Author Name (s): KAMAL UPRETI,NISHANT KUMAR,PRATIBHA GARG

URL: https://www.palgrave.com/gp/journal/41272

Indexing Agency: Web of Science

2024

Name of Journal: Tekstilec

Date Of Publication: 29-Apr-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 67/4 - 18

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,PRADEEP JOSHI

URL: https://journals.uni-lj.si/tekstilec/article/view/16473

Indexing Agency: Scopus

Name of Journal: Textile and Leather Review

Date Of Publication: 25-Jan-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 7/104 - 124

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,PRADEEP JOSHI

URL: https://www.tlr-journal.com/

Indexing Agency: Scopus

Name of Journal: Journal of Discrete Mathematical Sciences and Cryptography

Date Of Publication: 25-Dec-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 27/7/2053 - 2065

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,VIRENDRA SINGH

URL: https://www.tarupublications.com/doi/10.47974/JDMSC-2079

Indexing Agency: Scopus

Name of Journal: Baltic Region

Date Of Publication: 24-Sep-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 16/1/126 - 143

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SHAILENDER SINGH

URL: https://balticregion.kantiana.ru/en/jour/5574/49456/

Indexing Agency: Web of Science

Name of Journal: Research Square

Date Of Publication: 24-Jan-2024

Category: INTERNATIONAL_NON_REFEREED

Volume No/Issue No/Page No: /1 - 21

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SHAILENDER SINGH

URL: https://www.researchsquare.com/article/rs-3874752/v1

Indexing Agency: Scopus

Name of Journal: Blockchain in Healthcare Today

Date Of Publication: 16-Oct-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 7/2/1 - 4

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,GEETIKA JAIN

URL: https://blockchainhealthcaretoday.com/index.php/journal/article/view/336

Indexing Agency: Scopus

Name of Journal: Journal of Discrete Mathematical Sciences and Cryptography

Date Of Publication: 15-Oct-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 7/7/2053 - 2065

Sole Authored /Co Authored: Co-Author

Author Name (s): KAMAL UPRETI,AKHILESH TIWARI,NISHANT KUMAR,VIRENDRA SINGH KUSHWAH

URL: https://www.tarupublications.com/journal/JDMSC

Indexing Agency: Web of Science

Name of Journal: International Journal of System Assurance Engineering and Management

Date Of Publication: 10-Jul-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SINGH, VIKRANT VIKRAM

URL: https://www.springer.com/journal/13198

Indexing Agency: Web of Science

Name of Journal: Eastern European Economics

Date Of Publication: 03-Jun-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: /2 - 11

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SHAILENDER SINGH

URL: https://www.tandfonline.com/action/journalInformation?show=journalMetrics&journalCode=meee20

Indexing Agency: Web of Science

2023

Name of Journal: International Journal of System Assurance Engineering and Management

Date Of Publication: 27-Sep-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SHAILENDER SINGH

URL: https://www.springer.com/journal/13198

Indexing Agency: Scopus

Name of Journal: Journal of Science and Technology Policy Management sjr J

Date Of Publication: 07-Sep-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,GEETIKA JAIN

URL: https://www.emeraldgrouppublishing.com/journal/jstpm

Indexing Agency: Web of Science

Name of Journal: International Journal of Public Sector Performance Management

Date Of Publication: 07-Aug-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 12/1-2/46 - 66

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,GEETIKA JAIN

URL: https://www.inderscienceonline.com/journal/ijpspm

Indexing Agency: Scopus

2022

Name of Journal: Journal of Electronic Commerce in Organizations

Date Of Publication: 20-Sep-2022

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 20/1539-2937/1 - 21

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,HARJIT SINGH, GEETIKA JAIN, HASHIMY LOHA

URL: https://www.igi-global.com/gateway/journal/1076

Indexing Agency: Web of Science

Name of Journal: Journal of Nanomaterials

Date Of Publication: 14-Sep-2022

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 2022/1 - 10

Sole Authored /Co Authored: Co-Author

Author Name (s): NISHANT KUMAR,SANJAY SRIVASTAVA

URL: https://www.hindawi.com/journals/jnm/

Indexing Agency: Web of Science

Blog

Invited Talks

2023

Name of the Program: Advanced Research Methods and Data Analysis

Date: 2023-10-06 00:00:00

Name of the Institutions: CMR University Bangalore

Name of the Program: Research Methodology and Data Analysis

Date: 2023-08-11 00:00:00

Name of the Institutions: Shobhit University

Name of the Program: FDP on Research Methodology and Data Analysis

Date: 2023-03-29 00:00:00

Name of the Institutions: Tecnia Institute of Advanced Studies

2022

Name of the Program: Training session on applications of Quantitative Research Techniques

Date: 2022-12-27 00:00:00

Name of the Institutions: Symbiosis International (Deemed University)

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2024

Name of Student: SHAMEEM RAYHANA N

Institutions: Christ University

Month & Year: October 2024

Name of Student: Yogesh Kumar Jain

Institutions:

Month & Year: July 2024

Name of Student: HARSH PANWAR

Institutions: SHOBHIT UNIVERSITY

Month & Year:

Name of Student: Rimsha Ameer

Institutions:

Month & Year:

Name of Student: Bhumika Gambhir

Institutions: Christ University

Month & Year:

Research Project

1

Investigator(s): JOSSY P GEORGE,AKHILESH TIWARI,KAMAL UPRETI,NISHANT KUMAR

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Generative AI for University Leaders

Name of the Organiser: Vanderbilt University

Level: International

Role: Participant

Date: 2025-01-21

Name of the Workshop/FDP/Training Programme: BRAND IDENTITY AND STRATEGY

Name of the Organiser: IE Business School

Level: International

Role: Participant

Date: 2025-01-06

Name of the Workshop/FDP/Training Programme: Power BI A-Z: Hands-On Power BI Training For Data Science!

Name of the Organiser: UDEMY

Level: International

Role: Participant

Date: 2025-01-01

2024

Name of the Workshop/FDP/Training Programme: MANAGEMENT DEVELOPMENT PROGRAM (MDP)

Name of the Organiser: CHRIST UNIVERSITY

Level: National

Role: Invited Resource Person/Trainer

Date: 2024-11-22

Name of the Workshop/FDP/Training Programme: AI FOR RESEARCH

Name of the Organiser: DR V N BEDEKAR INSTITUTE OF MANAGEMENT STUDIES

Level: National

Role: Participant

Date: 2024-05-13

Name of the Workshop/FDP/Training Programme: BIBLIOMETRIC WORKSHOP

Name of the Organiser: ESSGEE DIGISKILLS

Level: National

Role: Participant

Date: 2024-05-09

Name of the Workshop/FDP/Training Programme: Workshop on reference management

Name of the Organiser: Mergen Biologics

Level: International

Role: Participant

Date: 2024-05-05

Name of the Workshop/FDP/Training Programme: AI in Marketing

Name of the Organiser: UDEMY

Level: International

Role: Participant

Date: 2024-02-13

Name of the Workshop/FDP/Training Programme: Building and Managing Brands in Present Era

Name of the Organiser: Indian Institute of Management Ahmedabad

Level: International

Role: Participant

Date: 2024-01-16

2023

Name of the Workshop/FDP/Training Programme: Certified behavior and mentoring analyst

Name of the Organiser: Talent Metrix

Level: Institutional

Role: Participant

Date: 2023-11-17

Name of the Workshop/FDP/Training Programme: Innovative teaching and learning methods

Name of the Organiser: CHRIST University

Level: Institutional

Role: Participant & Presenter

Date: 2023-06-19

Name of the Workshop/FDP/Training Programme: CUSTOMER ANALYTICS IN SPSS

Name of the Organiser: UDEMY

Level: International

Role: Participant

Date: 2023-04-04

2022

Name of the Workshop/FDP/Training Programme: Faculty Development Programme on ?Mixed-Method Research Design Using Qualitative and Quantitative Methods?

Name of the Organiser: Koach Scholar

Level: National

Role: Participant

Date: 2022-09-15

Name of the Workshop/FDP/Training Programme: Induction Program

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2022-07-28

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Reviewer recognition award

Description: Reviewer award for APPLIED COGNITIVE PSYCHOLOGY

Organisation: WILEY

Month/Year: 28 March 2024

Name of the Awards/Achievements/Others: Reviewer recognition award

Description: Reviewr recognition by Elsevier

Organisation: Elsevier

Month/Year: 20 May 2024

Name of the Awards/Achievements/Others: Reviewer recognition award

Description: Reviewer recognition from Taylor & Francis

Organisation: Taylor & Francis

Month/Year: 10 February 2024

Name of the Awards/Achievements/Others: Reviewer recognition certificate

Description: Guest reviewer for the Business Strategy and Development journal (Wiley)

Organisation: Strategy and Business Development

Month/Year: 04 March 2024

2023

Name of the Awards/Achievements/Others: Reviewer recognition certificate

Description: Reviewer recognition for reviewing the manuscript for the SCOPUS journal Human Behavior and Emerging Technology

Organisation: HINDAWI

Month/Year: 28 June 2023

Name of the Awards/Achievements/Others: Reviewer recognition certificate

Description: Reviewer recognition for reviewing the manuscript for the SCOPUS journal Human Behavior and Emerging Technology

Organisation: HINDAWI

Month/Year: 28 June 2023

Name of the Awards/Achievements/Others: WILEY Top Cited Article 2021-2022

Description:

Organisation: WILEY

Month/Year: 22 February 2023

Name of the Awards/Achievements/Others: Reviewer recognition certificate

Description: Reviewer recognition for reviewing the manuscript for the SCOPUS & WOS journal Cogent Business and Management

Organisation: Taylor & Francis

Month/Year: 15 July 2023

Name of the Awards/Achievements/Others: Reviewer recognition award

Description: Reviewer recognition from Taylor & Francis

Organisation: Taylor & Francis

Month/Year: 10 November 2023

Name of the Awards/Achievements/Others: Reviewer recognition award

Description: In recognition of the excellent contribution to EVERGREEN, with the review, this certificate is awarded.

Organisation: KYUSHU University, National University in Fukuoka JAPAN

Month/Year: 03 July 2023

Books

Book Chapters

2025

Type of Book: CHAPTER

Title : Big Data Analytics and Intelligent Applications for Smart and Secure Healthcare Services

ISBN: 9781003508618

Month/Year: Feb 2025

Type of Book: CHAPTER

Title : Big Data Analytics and Intelligent Applications for Smart and Secure Healthcare Services

ISBN: 978-104030115-9, 978-103283279-1

Month/Year: Feb 2025

Type of Book: CHAPTER

Title : Big Data Analytics and Intelligent Applications for Smart and Secure Healthcare Services

ISBN: 978-104030115-9, 978-103283279-1

Month/Year: Feb 2025

Type of Book: CHAPTER

Title : Convergence of Population Health Management, Pharmacogenomics, and Patient-Centered Care

ISBN: 9798369332603

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : 4th International Conference on Innovative Practices in Technology and Management

ISBN: 979-835030775-7

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : Exploring the impact of smart watches on health management for senior citizens: A qualitative study

ISBN: 978-104030115-9

Month/Year: Aug 2025

Type of Book: CHAPTER

Title : Web 3.0 Unleashed: Transforming Industries and Building Ethical Frameworks

ISBN: 978-183708728-0

Month/Year: Nov 2025

2024

Type of Book: CHAPTER

Title : Driving Decentralization and Disruption With Digital Technologies

ISBN: 979-836933254-2

Month/Year: Jul 2024

Type of Book: CHAPTER

Title : Advances in Data-Driven Computing and Intelligent Systems

ISBN: 978-981999530-1

Month/Year: Dec 2024

2023

Type of Book: CHAPTER

Title : IEEE UP Section Conference on Electrical Computer and Electronics (UPCON)

ISBN: 979-8-3503-8247-1

Month/Year: Dec 2023

2022

Type of Book: CHAPTER

Title : International Conference on Information Systems and Intelligent Applications

ISBN: 978-3-031-16865-9

Month/Year: Nov 2022

Case Study

Patents

2022

Inventors: NISHANT KUMAR

Type of Specification: GRANTED

Granted/Awarded Date: 14-Feb-2023

Publication/Application Date: 14-Nov-2022

Application/Filing Date: 12-Oct-2022

Publication Number: 372456-001

Patent Number: 372456-001

Field of Invention: Design patent

2023

Inventors: NISHANT KUMAR

Type of Specification: GRANTED

Granted/Awarded Date: 30-Jun-2023

Publication/Application Date: 30-Jun-2023

Application/Filing Date: 27-Mar-2023

Publication Number: 47999

Patent Number: 382361-001

Field of Invention: DESIGN PATENT

2024

Inventors: ANUSHA CHAUDHARY, KAMAL UPRETI, KHUSHBOO MALIK, NISHANT KUMAR, RAJESH VERMA, RAMESH CHANDRA POONIA

Type of Specification: GRANTED

Granted/Awarded Date: 08-Mar-2024

Publication/Application Date: 08-Mar-2024

Application/Filing Date: 17-Jan-2024

Publication Number: 404802-001

Patent Number: 404802-001

Field of Invention: Computer Science

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Innovation in retail: A comprehensive bibliometric analysis of immersive experiences


Date: 2026-02-07


Organising Institution: Delhi Institute of Advanced Studies


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: BIBLIOGRAPHIC MAPPING OF AI - AUGMENTED REALITY SYNERGIES IN RETAIL EVOLUTION CONDUCTED BY PRISMA: A QUARTER-CENTURY (2001-2025) ANALYSIS


Date: 2026-02-04


Organising Institution: KRISTU JAYANTI UNIVERSITY


Level:


2025

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Exploring research trends in AI and Augmented Reality in Retail: A systematic bibliometric review


Date: 2025-12-04


Organising Institution: CHRIST (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: MODERATOR


Title: 2025 Hong Kong International Conference of Project Management: ?Fusion Forward: Innovation in Creativity, Management, IT, and Fashion?


Date: 2025-10-10


Organising Institution: Technological and higher education institute in Hong kong


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Decoding consumer Behavior: Motivational Factor Driving Athlisure Purchase


Date: 2025-03-07


Organising Institution:


Level: NATIONAL


2024

Type of the Program: CONFERENCES


Role: MODERATOR


Title:


Date: 2024-11-29


Organising Institution: Universitas Pembangunan, Indonesia


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role:


Title:


Date: 2024-03-18


Organising Institution: Dayanand sagar college of arts science and commerce


Level: NATIONAL


Type of the Program: CONFERENCES


Role:


Title:


Date: 2024-03-18


Organising Institution: Dayanand sagar college of arts science and commerce


Level: NATIONAL


Type of the Program: CONFERENCES


Role: MODERATOR


Title:


Date: 2024-02-22


Organising Institution: JAYPEE BUSISNESS SCHOOL


Level: INTERNATIONAL


2023

Type of the Program: CONFERENCES


Role: MODERATOR


Title:


Date: 2023-11-17


Organising Institution: AIBPM


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: MODERATOR


Title:


Date: 2023-10-27


Organising Institution: Association of International Business and Professional Management


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Blockchain Integrated Pharmaceutical Cold Chain :An Adoption Perspective


Date: 2023-09-21


Organising Institution: BITS Pilani , K K Birla, Goa Campus, India


Level: INTERNATIONAL


2022

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Environmental Concern in TPB Model for Sustainable IT Adoption


Date: 2022-07-01


Organising Institution: The British University in Dubai, Dubai, UAE


Level: INTERNATIONAL


Own MPhil / PhD Thesis

Consultancy

COLLABORATIVE

Faculties: NISHANT KUMAR,,MANISH KUMAR SRIVASTAVA,VEDHA BALAJI

Theme of Consultancy: Gamification as a business strategy

Type:

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
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Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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