Faculty Details

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Dr AASITA BALI

Speciliazation : Media Studies

Qualification : MCS, MPhil, PhD

Department : SCHOOL OF SOCIAL SCIENCES

Campus : BANGALORE CAMPUS

Aasita Bali is an Associate Professor in the Department of Media Studies at Christ University, Bangalore. She is also the PhD Program Coordinator for the department. Her expertise spans Film Studies, International and Global Communication, Media Theories, Advertising, and Pop Culture. She has designed and taught courses on Harry Potter, Critical Thinking, and more. Aasita has presented and published articles on Indian Cinema, Gender, Political Communication, and Social Media. Her research also includes Celebrity Advertising and Fake News. She holds a master's degree in Mass Communication and Journalism and is an alumna of Maharaja Sayajirao University of Baroda. In 2024, she was awarded the Visiting Scholar Grant by the University of Cincinnati.

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ORCID

Articles in Periodicals

Articles in Journels

2021

Name of Journal: Journal of Tianjin University

Date Of Publication: 19-Nov-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 54/1

Sole Authored /Co Authored: Co-Author

Author Name (s): AASITA BALI,RONIT GEORGE

URL: https://oversea.onlinecnki.net/KNavi/JournalDetail2.html?DBCode=CJFD&BaseID=GLGL

Indexing Agency: Scopus

2024

Name of Journal: Journal of Content, Community & Communication

Date Of Publication: 17-Jun-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: /20

Sole Authored /Co Authored: Co-Author

Author Name (s): AASITA BALI,NANCY JENNINGS

URL: https://www.amity.edu/gwalior/jccc/june2024.html

Indexing Agency: Scopus

2019

Name of Journal: Media Watch

Date Of Publication: 01-Sep-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/3/737 - 750

Sole Authored /Co Authored: Co-Author

Author Name (s): AASITA BALI,PRATHIK DESAI

URL: http://www.mediawatchjournal.in/

Indexing Agency: Scopus

2022

Name of Journal: World Journal of English Language

Date Of Publication: 01-Mar-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 12/1/246 - 257

Sole Authored /Co Authored: Co-Author

Author Name (s): AASITA BALI

URL: https://www.sciedupress.com/journal/index.php/wjel

Indexing Agency: Scopus

Blog

Invited Talks

2025

Name of the Program: Faculty Development Program

Date: 2025-03-18 00:00:00

Name of the Institutions: Montford College

2021

Name of the Program: Contemporary Cinema at International Film Festivals Global Intersections and Interventions

Date: 2021-12-07 00:00:00

Name of the Institutions: IIT Madras

Name of the Program: workshop

Date: 2021-10-27 00:00:00

Name of the Institutions: Shri Shankarlal Sundarbali Shashun Jain College for Women

2020

Name of the Program: Access to Information in a Global Village

Date: 2020-09-26 00:00:00

Name of the Institutions: REVA University

2015

Name of the Program: Guest lecture

Date: 2015-12-16 00:00:00

Name of the Institutions: Christ University

Name of the Program: Human Rights

Date: 2015-07-08 00:00:00

Name of the Institutions: School of Law

Name of the Program: National Conference on New Age Communication and Media

Date: 2015-02-03 00:00:00

Name of the Institutions: Jain University

2014

Name of the Program: Workshop

Date: 2014-09-05 00:00:00

Name of the Institutions: Jain University

Name of the Program: Sambandh

Date: 2014-08-22 00:00:00

Name of the Institutions: Department of Sociology

Name of the Program: Maya Bazaar - Reviewing 100 years of Indian cinema

Date: 2014-02-19 00:00:00

Name of the Institutions: Department of English

2013

Name of the Program: Screening of 'Empathy'

Date: 2013-09-23 00:00:00

Name of the Institutions: Department of Psychology

Films / Videos / Documentaries

gender:

Producer:

Copyrights:

MPhil/PhD Guided/Adjudicated

2024

Name of Student: VARSHA M JOSEPH

Institutions: Christ University

Month & Year: March 2024

Name of Student: HIMANSHU DHANDA

Institutions: Christ University

Month & Year: August 2024

2023

Name of Student: ANITHA H S

Institutions: Christ University

Month & Year: January 2023

Name of Student: LEENA PHILIP

Institutions: Christ University

Month & Year: December 2023

2020

Name of Student: Cyril T

Institutions: Christ University

Month & Year: February 2020

2025

Name of Student: ROSHNI RAJAGOPAL

Institutions: Christ University

Month & Year: April 2025

Unknown

Name of Student: Vidisha Dsouza

Institutions: Christ University

Month & Year:

Research Project

1

Investigator(s): AASITA BALI

Sponsors:

Internal

Investigator(s): AASITA BALI

Sponsors:

Internal

Investigator(s): AASITA BALI

Sponsors:

Internal

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Collaborate Effectively for Professional Success

Name of the Organiser: IBM

Level: International

Role: Participant

Date: 2024-07-03

2022

Name of the Workshop/FDP/Training Programme: Qualitative Research Method

Name of the Organiser: Indian Institute of Human Settlement

Level: Regional

Role: Participant

Date: 2022-11-16

2018

Name of the Workshop/FDP/Training Programme: QIP-Thinking Through Interdisciplinary

Name of the Organiser: Academic Staff College

Level:

Role: Participant

Date: 2018-05-17

Name of the Workshop/FDP/Training Programme: Neuromarketing Workshop

Name of the Organiser: CHRIST Consulting Group

Level: Institutional

Role: Participant

Date: 2018-03-08

2015

Name of the Workshop/FDP/Training Programme: Out Bound Training

Name of the Organiser: Christ University

Level: Institutional

Role: Participant & Presenter

Date: 2015-11-20

Name of the Workshop/FDP/Training Programme: Research in Curriculum

Name of the Organiser: Department of Media Studies, Christ University

Level:

Role: Organiser & Participant

Date: 2015-09-26

Name of the Workshop/FDP/Training Programme: FDP - Kengeri

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2015-05-28

2014

Name of the Workshop/FDP/Training Programme: Workshop on Publication in Humanities and Social Sciences

Name of the Organiser: Taylor and Francis

Level: Institutional

Role: Participant

Date: 2014-09-23

Name of the Workshop/FDP/Training Programme: Film Appreciation

Name of the Organiser: Department of English

Level: Institutional

Role: Participant

Date: 2014-02-15

2013

Name of the Workshop/FDP/Training Programme: Business ethics and Shakespeare and Business Communication and Language

Name of the Organiser: Amity University and Shakespeare Society of Eastern India

Level: International

Role: Participant

Date: 2013-12-09

Name of the Workshop/FDP/Training Programme: Psychoanlysis: An introduction to the theraputic Process'

Name of the Organiser: Department of Psychology

Level: Institutional

Role: Participant

Date: 2013-10-16

Name of the Workshop/FDP/Training Programme: FDP - Kengeri

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-05-31

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Department of Media Studies

Level: Institutional

Role: Participant

Date: 2013-04-15

Name of the Workshop/FDP/Training Programme: SPSS workshop

Name of the Organiser: Department of media studies

Level: Institutional

Role: Participant

Date: 2013-03-14

Name of the Workshop/FDP/Training Programme: Orientation programme

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-03-04

Name of the Workshop/FDP/Training Programme: Author workshop

Name of the Organiser: Springer and Christ University

Level: Institutional

Role: Participant

Date: 2013-01-28

Name of the Workshop/FDP/Training Programme: OBT

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2013-01-27

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Visiting Scholar Grant

Description: The grant supports research collaboration between two universities in the area of communication, journalism and film studies

Organisation: University of Cincinnati

Month/Year: 20 October 2024

Books

Book Chapters

2018

Type of Book: Chapter

Title : Handbook of Research on Media Literacy in Higher Education Environments

ISBN: 978-1-5225-4059-5

Month/Year: May 2018

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2022

Type of the Program: Conference


Role: Presenter


Title: May the Queen Rest in Peace: Coverage of her death in select Podcasts


Date: 2022-11-21


Organising Institution: Utkal University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Indian Matchmaking and Attitude towards Arranged Marriage


Date: 2022-03-04


Organising Institution: IIT Bombay


Level: International


2021

Type of the Program: Seminar


Role: Presenter


Title: Film Festivals, Youth and Social Identity


Date: 2021-12-07


Organising Institution: Indian Institute of Technology Madras


Level: International


2020

Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2020-02-19


Organising Institution: CPRACSIS & CHRIST


Level: International


2019

Type of the Program: Seminar


Role: Panelist


Title:


Date: 2019-07-19


Organising Institution: PG Department of History & Research Centre, Assumption College Autonomous, Changanassery


Level: International


Type of the Program: Conference


Role: Presenter


Title: Wellness and Smartphone Apps


Date: 2019-06-17


Organising Institution: Chulalongkorn University, Bangkok


Level: International


2018

Type of the Program: Conference


Role: Presenter


Title: Millenial, Media and Politics


Date: 2018-09-05


Organising Institution: The English and Foreign Languages University


Level: Institutional


Type of the Program: Conference


Role: Participant


Title:


Date: 2018-08-25


Organising Institution: ITM University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Changing India and Millennial


Date: 2018-06-07


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2018-01-11


Organising Institution: Mudra Institute of Communication


Level: International


2017

Type of the Program: Conference


Role: Presenter


Title: Image politics, Women and Indian cinema


Date: 2017-10-30


Organising Institution: Venice International University


Level: International


Type of the Program: Seminar


Role: Moderator/Chair


Title:


Date: 2017-08-31


Organising Institution: Jyoti Niwas College


Level: Regional


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2017-07-28


Organising Institution: Christ University


Level: National


Type of the Program: Seminar


Role: Moderator/Chair


Title:


Date: 2017-03-16


Organising Institution: Christ University and Suchitra Film Society


Level: National


Type of the Program: Seminar


Role: Moderator/Chair


Title:


Date: 2017-02-02


Organising Institution: Jyoti Nivas College Autonomous


Level: National


2016

Type of the Program: Conference


Role: Presenter


Title: Changing Representation of Women in Recent Bollywood Films


Date: 2016-07-29


Organising Institution: Journal of Dharma and Globethics.net


Level: International


Type of the Program: Conference


Role: Presenter


Title: Narrative and Identity of Gujarati Cinema


Date: 2016-02-24


Organising Institution: Centurion University


Level: International


2015

Type of the Program: Seminar


Role: Presenter


Title: Politics of Twitter Engagement


Date: 2015-09-21


Organising Institution: Garden City College


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2015-02-02


Organising Institution: Jain University


Level: National


2014

Type of the Program: Seminar


Role: Participant


Title:


Date: 2014-02-17


Organising Institution: Department of media studies


Level: Regional


Type of the Program: Conference


Role: Presenter


Title: Violence in cinema: An Ethical Dilemma


Date: 2014-01-06


Organising Institution: Christ University


Level: International


2013

Type of the Program: Conference


Role: Presenter


Title: English beyond boundaries-case study of a gujarati film 'Desh re joya dada pardesh joya'


Date: 2013-12-09


Organising Institution: Amity University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Translating religion on screen portrayal of Muslim women in popular Hindi film - Case study on Shyam Benegal's Films


Date: 2013-09-21


Organising Institution: Maharshi Dayanand College


Level: National


Type of the Program: Seminar


Role: Panelist


Title:


Date: 2013-02-14


Organising Institution: Department of History, Christ University


Level: Institutional


Type of the Program: Seminar


Role: Participant


Title:


Date: 2013-02-01


Organising Institution: Department of Media Studies


Level: Institutional


2012

Type of the Program: Conference


Role: Presenter


Title: Beyond the Regional: Tamil and Bhojpuri Cinemas in South Asia


Date: 2012-10-13


Organising Institution: C-PRACSIS


Level: International


Type of the Program: Conference


Role: Presenter


Title: Indian Independence struggle facts and fiction in Cinema


Date: 2012-09-03


Organising Institution: Sheth P.T.Mahila College of Arts & Home Science


Level: National


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Working Paper

Title: Trajectory of the image of female body in Indian cinema

Abstract Objectives: Since the early days of cinema, the image of woman‟s body portrayed on screen has undergone transition as well as transformation. Be it from a being a voluptuous full bloom figure or size zero, the body portrayed on screen has also been influenced by the socio-economic situation of India. This paper attempts to see the trajectory of the image of female body in Indian cinema with specific reference to the popular actresses‟ body type and see if socio-economic situation was /is an influencing factor for the shift from a full body to thin waistline or higher navel which is the current fad.

Type: Working Paper

Sponsors: Christ University

Chapters / Articles in Books

Conferences / Seminars Attended

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