Dr AASITA BALI
MCS, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Fake News and Social Media: Indian Perspective Media Watch / 10 / 3 / 737 - 750 0976-0911 01-Sep-2019
2 An Exploratory Study on The Representation of Transgender Characters as Disgraceful and Disabled Beings in Gaming Media Journal of Tianjin University / 54 / 1 / - 0493-2137 19-Nov-2021
3 Teaching Special Education during the COVID-19 Pandemic: An Exploratory Study World Journal of English Language / 12 / 1 / 246 - 257 1925-0711 01-Mar-2022
4 Significant Difference, Cultural Distance, And Cultural Humility In Children?S Media Research Journal of Content, Community & Communication / / 20 / - 2395-7514 17-Jun-2024
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Handbook of Research on Media Literacy in Higher Education Environments AASITA BALI,ANIL JOSEPH PINTO,JAYNE CUBBAGE 978-1-5225-4059-5 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 International conference on Cinema Cultures in South India CONFERENCES Beyond the Regional: Tamil and Bhojpuri Cinemas in South Asia PRESENTER) C-PRACSISThrissur 13/10/2012
2 National Conference on "Literature & Cinema" CONFERENCES Indian Independence struggle facts and fiction in Cinema PRESENTER) Sheth P.T.Mahila College of Arts & Home ScienceSurat 03/09/2012
3 History goes to cinema SEMINARS PANELIST) Department of History, Christ UniversityBangalore 14/02/2013
4 Madhyam SEMINARS PARTICIPANT) Department of Media StudiesBangalore 01/02/2013
5 Translation: Issues & Perspectives CONFERENCES Translating religion on screen portrayal of Muslim women in popular Hindi film - Case study on Shyam Benegal's Films PRESENTER) Maharshi Dayanand CollegeMumbai 21/09/2013
6 International conference 'Literature, Language and Communciation' CONFERENCES English beyond boundaries-case study of a gujarati film 'Desh re joya dada pardesh joya' PRESENTER) Amity UniversityLucknow 09/12/2013
7 Bounds of Ethics CONFERENCES Violence in cinema: An Ethical Dilemma PRESENTER) Christ University, Bangalore 06/01/2014
8 Madhyam SEMINARS PARTICIPANT) Department of media studiesBangalore 17/02/2014
9 National conference CONFERENCES MODERATOR) Jain UniversityBangalore 02/02/2015
10 National Seminar on ?Social Media-360 ยบ" SEMINARS Politics of Twitter Engagement PRESENTER) Garden City CollegeBangalore 21/09/2015
11 International Conference on ?Narrativising Indigeneity Looking to the future ? CONFERENCES Narrative and Identity of Gujarati Cinema PRESENTER) Centurion UniversityParalekhmudi, Odisha 24/02/2016
12 Feminine Genius: Women Leadership for a Just and Compassionate Society CONFERENCES Changing Representation of Women in Recent Bollywood Films PRESENTER) Journal of Dharma and Globethics.netBengaluru 29/07/2016
13 Mediatron- 2-17 SEMINARS MODERATOR) Jyoti Nivas College AutonomousBengaluru 02/02/2017
14 Maya Bazaar - National Seminar on reframing Hero SEMINARS MODERATOR) Christ University and Suchitra Film SocietyBangalore 16/03/2017
15 Media Meet CONFERENCES MODERATOR) Bangalore 28/07/2017
16 Mediatron August 2017 SEMINARS MODERATOR) Jyoti Niwas CollegeBangalore 31/08/2017
17 International Conference On The Image CONFERENCES Image politics, Women and Indian cinema PRESENTER) Venice International UniversitySan Servolo, Venice 30/10/2017
18 International Communications Management Conference (ICMC),Media & Entertainment Disruptions & Beyond CONFERENCES ) Mudra Institute of CommunicationAhmedabad 11/01/2018
19 26th AMIC Annual Conference; Disturbing the Asian Millennial: Some Creative Response CONFERENCES Changing India and Millennial PRESENTER) Manipal 07/06/2018
20 Issues and Challenges in Doctoral Research CONFERENCES PARTICIPANT) ITM UniversityBangalore 25/08/2018
21 Digitality and Communication:The Cultural Logic of Data Societies CONFERENCES Millenial, Media and Politics PRESENTER) The English and Foreign Languages UniversityHyderabad 05/09/2018
22 Communication, Technology and New Humanism CONFERENCES Wellness and Smartphone Apps PRESENTER) Chulalongkorn University, BangkokBangkok, Thailand 17/06/2019
23 Perspectives on Gandhian Ideology SEMINARS PANELIST) PG Department of History & Research Centre, Assumption College Autonomous, ChanganasseryChanganassery 19/07/2019
24 'Visual Cultures in Context: Affect, Subversion and Resistance' CONFERENCES MODERATOR) CPRACSIS & CHRISTBangalore 19/02/2020
25 Contemporary Cinema at International Film Festivals Global Intersections and Interventions SEMINARS Film Festivals, Youth and Social Identity PRESENTER) Indian Institute of Technology Madrasonline 07/12/2021
26 31st Annual Convention of National Academy of Psychology CONFERENCES Indian Matchmaking and Attitude towards Arranged Marriage PRESENTER) IIT BombayOnline 04/03/2022
27 6th National Media Conclave CONFERENCES May the Queen Rest in Peace: Coverage of her death in select Podcasts PRESENTER) Utkal UniversityBhuvaneshwar 21/11/2022
28 IAMCR CONFERENCES Cultural Narratives of Resilience in Climate Change Discourse on YouTube PRESENTER) Nanyang Technological UniversitySingapore 13/07/2025
29 IAMCR CONFERENCES Coverage of COP29 in the Indian Media: A Study Using Caney's Approach to Climate Justice PRESENTER) Nanyang Technological UniversitySingapore 13/07/2025
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Documentary film 'Empathy' Screening of 'Empathy' 23/09/2013 Department of Psychology
2 Moderator for Paper Presentations Maya Bazaar - Reviewing 100 years of Indian cinema 19/02/2014 Department of English
3 Judging an event Sambandh 22/08/2014 Department of Sociology
4 Documentary film making Workshop 05/09/2014 Jain University
5 Chair a session for conference National Conference on New Age Communication and Media 03/02/2015 Jain University
6 Cinema and Theater Guest lecture 16/12/2015 Christ University
7 Representation of Gender Roles in Popular Culture Human Rights 08/07/2015 School of Law
8 Access to Information and Mass Communication Access to Information in a Global Village 26/09/2020 REVA University
9 Film Festival, Youth and Social Identity Contemporary Cinema at International Film Festivals Global Intersections and Interventions 07/12/2021 IIT Madras
10 Applicability of Agenda Setting in Instagram workshop 27/10/2021 Shri Shankarlal Sundarbali Shashun Jain College for Women
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Uses and Gratification of Indian News portal - Indiatimes, HT and DC Vidisha Dsouza SUPERVISOR Ongoing
2 Analysing filmmaking Undergraduate Programme among select universities in India Cyril T Christ University SUPERVISOR Notification Issued February 2020
3 ROLE OF HUMANOID ROBOTS IN ENHANCING COMMUNICATION AND SOCIAL SKILLS AMONG STUDENTS WITH MILD AUTISM LEENA PHILIP Christ University SUPERVISOR Awarded December 2023
4 Role of Social Media in Higher Education ANITHA H S Christ University SUPERVISOR Ongoing January 2023
5 CLIMATE CHANGE COMMUNICATION IN INDIA: A MIXED METHODS STUDY VARSHA M JOSEPH Christ University SUPERVISOR Ongoing March 2024
6 STRATEGIC COMMUNICATION: A STUDY OF GOVERNMENT WELFARE SCHEMES THROUGH PRINT ADVERTISEMENTS IN INDIA HIMANSHU DHANDA Christ University SUPERVISOR Ongoing August 2024
7 . ROSHNI RAJAGOPAL Christ University SUPERVISOR Ongoing April 2025
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Trajectory of the image of female body in Indian Cinema AASITA BALI Internal
2 Design and development of customized multi featured backpacks for long distance bikers and trekkers AASITA BALI Internal
3 Women dancers (item girls) and Negative female lead (vamps) in Bollywood. AASITA BALI Internal
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Collaborate Effectively for Professional Success IBM, Coursera International Participant 03/07/2024
2 Qualitative Research Method Indian Institute of Human Settlement, Indian Institute of Human Settlement Regional Participant 16/11/2022
3 QIP-Thinking Through Interdisciplinary Academic Staff College,  Participant 17/05/2018
4 Neuromarketing Workshop CHRIST Consulting Group,  Institutional Participant 08/03/2018
5 Out Bound Training Christ University,  Institutional Participant & Presenter 20/11/2015
6 Research in Curriculum Department of Media Studies, Christ University,  Organiser & Participant 26/09/2015
7 FDP - Kengeri Christ University,  Institutional Participant 28/05/2015
8 Workshop on Publication in Humanities and Social Sciences Taylor and Francis,  Institutional Participant 23/09/2014
9 Film Appreciation Department of English,  Institutional Participant 15/02/2014
10 Business ethics and Shakespeare and Business Communication and Language Amity University and Shakespeare Society of Eastern India, Amity University and Shakespeare Society of Easter International Participant 09/12/2013
11 Psychoanlysis: An introduction to the theraputic Process' Department of Psychology,  Institutional Participant 16/10/2013
12 FDP - Kengeri Christ University,  Institutional Participant 31/05/2013
13 Quality Improvement Program Department of Media Studies,  Institutional Participant 15/04/2013
14 SPSS workshop Department of media studies,  Institutional Participant 14/03/2013
15 Orientation programme Christ University,  Institutional Participant 04/03/2013
16 Author workshop Springer and Christ University,  Institutional Participant 28/01/2013
17 OBT Christ University,  Institutional Participant 27/01/2013
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Visiting Scholar Grant The grant supports research collaboration between two universities in the area of communication, journalism and film studies University of Cincinnati 20 October 2024