Faculty Details

Name of Journal: Indian Journal of Marketing

Date Of Publication: 15-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 54/4/60 - 79

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI,M V RAM PRASAD

URL: https://indianjournalofmarketing.com/index.php/ijom/index

Indexing Agency: ABDC and SCOPUS

Name of Journal: Theoretical and Practical Research in Economic Fields

Date Of Publication: 01-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/1/17 - 30

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M

URL: https://journals.aserspublishing.eu/tpref/index

Indexing Agency: Scopus

Name of Journal: Indian Journal of Marketing

Date Of Publication: 08-Sep-2018

Category: Article in Research Journal

Volume No/Issue No/Page No: 48/9/40 - 54

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI

URL: http://indianjournalofmarketing.com/index.php/ijom/search/search

Indexing Agency: Scopus

Name of Journal: Indian Journal of Management

Date Of Publication: 01-Sep-2018

Category: Article in Research Journal

Volume No/Issue No/Page No: 48/9/40 - 54

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/index.php/ijom/article/view/131441/0

Indexing Agency: ABDC and SCOPUS

Name of Journal: Indian Journal of Marketing

Date Of Publication: 05-Dec-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 50/12/24 - 39

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI

URL: https://www.scopus.com/sourceid/21100241711

Indexing Agency: Scopus and Indian Citation Index

Name of Journal: Indian Journal of Marketing

Date Of Publication: 01-Mar-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 50/3/33 - 46

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/

Indexing Agency: ABDC and SCOPUS

Name of Journal: Indian Journal of Marketing

Date Of Publication: 01-Dec-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 50/12/24 - 39

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/

Indexing Agency: ABDC and SCOPUS

Name of Journal: JIMS8M The Journal of Indian Management & Strategy

Date Of Publication: 03-Aug-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 28/2

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,AISHWARYA N,AARTHY C

URL: https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc

Indexing Agency: Web of Science and Indian Citation Index

Name of Journal: Journal of Coastal life Medicine

Date Of Publication: 01-May-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: /939 - 956

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY

URL: https://www.jclmm.com/index.php/journal

Indexing Agency: Web of Science

Name of the Program:

Date: 2025-03-14 00:00:00

Name of the Institutions: Kamaraj College, Thoothukudi

Name of Student: SOURAV KHANNA

Institutions: Christ University

Month & Year: April 2025

Name of the Workshop/FDP/Training Programme: Scientific Writing and Data Analysis using Artificial Intelligence

Name of the Organiser: Institute for scholarly research and training

Level: National

Role: Presenter

Date: 2025-05-26

Name of the Workshop/FDP/Training Programme: Faculty Development Programme 2025

Name of the Organiser: Human Resource Development Centre

Level: Institutional

Role: Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Systematic Literature Review for PhD Research

Name of the Organiser: Institute for scholarly research and training

Level: International

Role: Participant

Date: 2025-05-03

Name of the Workshop/FDP/Training Programme: Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

Name of the Organiser: Coursera- Division of Continuing Education

Level: International

Role: Participant

Date: 2025-01-29

Name of the Workshop/FDP/Training Programme: Exploring the dynamics of Structural Equation Models using AMOS

Name of the Organiser: Institute for scholarly research and training

Level: National

Role: Participant

Date: 2024-11-16

Name of the Workshop/FDP/Training Programme: Online Photography Contest

Name of the Organiser: Public Relations Society of India

Level: National

Role: Participant

Date: 2024-10-26

Name of the Workshop/FDP/Training Programme: Anchor Pricing Strategies

Name of the Organiser: Enparadigm

Level: Institutional

Role: Participant

Date: 2024-10-14

Name of the Workshop/FDP/Training Programme: Enhancing Research Activities in Higher Education

Name of the Organiser: Internal Quality Assurance Cell

Level:

Role: Participant

Date: 2024-09-28

Name of the Workshop/FDP/Training Programme: GenAI for Educators-Transforming Education

Name of the Organiser: Centre for Artificial Intelligence

Level: Institutional

Role: Participant

Date: 2024-07-25

Name of the Workshop/FDP/Training Programme: From Excel to Power BI

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2024-07-10

Name of the Workshop/FDP/Training Programme: International Business II

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2024-06-04

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: Christ( Deemed to be University)

Level: Institutional

Role: Participant

Date: 2024-03-01

Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone photography competition 2k23

Name of the Organiser: Sathyabama Institute of Science and Technology-Department of Visual Communication

Level: International

Role: Participant

Date: 2023-11-18

Name of the Workshop/FDP/Training Programme: Strategic Plan 2023-2026

Name of the Organiser: Staff Development College and The Centre for Education Beyond Curriculum

Level: Institutional

Role: Participant

Date: 2023-06-26

Name of the Workshop/FDP/Training Programme: NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS

Name of the Organiser: Nesamony Memorial Christian College

Level: National

Role: Participant

Date: 2023-03-07

Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone one minute video competition

Name of the Organiser: Department of Visual Communication

Level: International

Role: Participant

Date: 2023-02-18

Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: Faculty Development Programme 1-2022

Name of the Organiser: The Centre of Education Beyond Curriculum & IQAC

Level: Institutional

Role: Participant

Date: 2022-07-06

Name of the Workshop/FDP/Training Programme: RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education

Name of the Organiser: Christ(Deemed to be University)

Level:

Role: Participant

Date: 2022-05-30

Name of the Workshop/FDP/Training Programme: ?The Art of Doing Research?

Name of the Organiser: Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia

Level: International

Role: Participant

Date: 2021-07-12

Name of the Workshop/FDP/Training Programme: Ouriginal

Name of the Organiser: 30M Training in association with Teaching Learning Enhancement Cell

Level: Institutional

Role: Participant

Date: 2021-06-21

Name of the Workshop/FDP/Training Programme: "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING?

Name of the Organiser: SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE

Level: National

Role: Participant

Date: 2021-06-21

Name of the Workshop/FDP/Training Programme: Faculty Development Programme

Name of the Organiser: Christ(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2021-06-16

Name of the Workshop/FDP/Training Programme: Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS

Name of the Organiser: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

Level: National

Role: Participant

Date: 2021-06-15

Name of the Workshop/FDP/Training Programme: Hybrid Teaching

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2021-03-02

Name of the Workshop/FDP/Training Programme: ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS?

Name of the Organiser: Department of MBA

Level: Regional

Role: Participant

Date: 2020-11-24

Name of the Workshop/FDP/Training Programme: Statistical Analysis using R

Name of the Organiser: School of Business and Management

Level: Institutional

Role: Participant

Date: 2020-07-13

Name of the Workshop/FDP/Training Programme: Say no to depression

Name of the Organiser: Vishwas- Guidance & counselling Center Jain(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2020-07-11

Name of the Workshop/FDP/Training Programme: Microsoft teams

Name of the Organiser: 30 M Training powered by Media studies & IT services

Level: Institutional

Role: Participant

Date: 2020-07-09

Name of the Workshop/FDP/Training Programme: Being a Super teacher

Name of the Organiser: Bannari Amman Institute of Technology

Level: National

Role: Participant

Date: 2020-07-06

Name of the Workshop/FDP/Training Programme: Quality Improvement Program

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2020-04-22

Name of the Workshop/FDP/Training Programme: Marketing Analytics

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2020-04-14

Name of the Workshop/FDP/Training Programme: Orientation Program

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2019-08-05

Name of the Workshop/FDP/Training Programme: QIP

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2019-05-20

Name of the Awards/Achievements/Others: Best paper Presentation Award

Description:

Organisation: Kamaraj Collge, Department of Business Administration

Month/Year: 27 August 2024

Name of the Awards/Achievements/Others: India Inspires State Level Quiz Competition

Description:

Organisation: DISHA BHARAT

Month/Year: 03 October 2024

Name of the Awards/Achievements/Others: E-Quiz on marketing

Description: Successfully attemped the online quiz and secured 80% marks

Organisation: St.Joseph College

Month/Year: 14 July 2020

Name of the Awards/Achievements/Others: Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour

Description: 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour

Organisation: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

Month/Year: 03 August 2023

Type of Book: Chapter

Title : Future of Customer Engagement Through Marketing Intelligence

ISBN: 9798369323670

Month/Year: Jun 2024

Type of Book: Chapter

Title : Driving Green Marketing in Fashion and Retail

ISBN: ISBN13: 9798369330494

Month/Year: May 2024

Type of Book: Chapter

Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control

ISBN: 978-3-031-51997-0

Month/Year: Apr 2024

Type of Book: Chapter

Title : IoT, Machine Learning and Data Analytics for Smart Healthcare

ISBN: 9781003430735

Month/Year: Jan 2024

Type of the Program: Conference

Role: Presenter

Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis

Date: 2025-01-24

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Moderator/Chair

Title:

Date: 2025-01-24

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis

Date: 2025-01-24

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Participant

Title:

Date: 2025-01-24

Organising Institution: Christ University

Level: International

Type of the Program: Conference

Role: Presenter

Title: Exploring Human Perspective of Towards AI-BOT Chat GPT: A Twitter Based Analysis

Date: 2025-01-24

Organising Institution: Christ University

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2024-10-10

Organising Institution: Public Relation Society of India, Chennai Chapter

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2024-09-28

Organising Institution: Public Relations Society of India, Chennai Chapter

Level: Regional

Type of the Program: Conference

Role: Presenter

Title: An empirical Study on the role of User-generated content in shaping brand loyalty in E commerce. A cross platform Analysis

Date: 2024-08-27

Organising Institution: Kamaraj College

Level: International

Type of the Program: Conference

Role: Presenter

Title: The influence of Social Media Algorithms on consumer buying behavior.

Date: 2024-08-27

Organising Institution: Kamaraj College

Level: International

Type of the Program: Conference

Role: Presenter

Title: An Empirical Study on the Role of User-Generated Content in Shaping Brand Loyalty in e-Commerce. A cross-platform Analysis

Date: 2024-08-27

Organising Institution: Kamraj College

Level: International

Type of the Program: Conference

Role: Presenter

Title: The influence of Social Media algorithms on consumer buying behaviour

Date: 2024-08-27

Organising Institution: Kamraj College

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2024-04-27

Organising Institution: Sathyabama Institute of science & Technology

Level: National

Type of the Program: Conference

Role: Presenter

Title: Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search

Date: 2024-04-16

Organising Institution: Kamaraj College

Level: International

Type of the Program: Conference

Role: Presenter

Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact

Date: 2023-11-01

Organising Institution: EuroMid Academy of Business and Technology

Level: International

Type of the Program: Conference

Role: Moderator/Chair

Title:

Date: 2023-10-05

Organising Institution: Christ University

Level: Institutional

Type of the Program: Seminar

Role: Participant

Title:

Date: 2023-09-15

Organising Institution: McGraw Hill Education

Level: National

Type of the Program: Conference

Role: Presenter

Title: The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement?

Date: 2023-08-02

Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

Level: International

Type of the Program: Conference

Role: Presenter

Title: Influence of Animated Advertisements on consumer buying behaviour

Date: 2023-08-02

Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2023-07-21

Organising Institution: Sathyabama Institute of Science and Technology

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2023-07-21

Organising Institution: Sathyabama Institute of Science and Tecjnology

Level: International

Type of the Program: Conference

Role: Presenter

Title: Customer attitude towards sustainability and its impact on their purchasing decisions

Date: 2023-02-28

Organising Institution: Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2023-02-11

Organising Institution: Ministry of Culture Govt of India

Level: National

Type of the Program: Seminar

Role: Participant

Title:

Date: 2022-12-22

Organising Institution: McGraw Hill

Level: National

Type of the Program: Conference

Role: Presenter

Title: Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption

Date: 2022-12-16

Organising Institution: Sai Ram Institute of Management Studies

Level: International

Type of the Program: Conference

Role: Presenter

Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework

Date: 2022-12-16

Organising Institution: Sai Ram Institute of Management studies

Level: International

Type of the Program: Conference

Role: Presenter

Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework

Date: 2022-12-16

Organising Institution: Sri Sairam Institute of Management Studies

Level: International

Type of the Program: Conference

Role: Presenter

Title: Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption

Date: 2022-12-06

Organising Institution: Sai Ram Institute of Management Studies

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2022-10-21

Organising Institution: Christ University

Level: Institutional

Type of the Program: Conference

Role: Presenter

Title: Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review

Date: 2022-10-07

Organising Institution: Jyothi Nivas College Autonomous

Level: National

Type of the Program: Seminar

Role: Participant

Title:

Date: 2022-10-04

Organising Institution: Mc Graw Hill

Level: National

Type of the Program: Seminar

Role: Participant

Title:

Date: 2021-04-08

Organising Institution: Christ University

Level: Institutional

Type of the Program: Seminar

Role: Participant

Title:

Date: 2020-11-28

Organising Institution: Christ University

Level: Institutional

Type of the Program: Seminar

Role: Participant

Title:

Date: 2020-09-13

Organising Institution: Christ University

Level: National

Type of the Program: Symposium

Role: Participant

Title:

Date: 2020-08-24

Organising Institution: Christ University

Level: National

Type of the Program: Conference

Role: Presenter

Title: Brand Centric Transmutation:A way to enhance customers loyalty

Date: 2020-08-13

Organising Institution: Bannari Anman Institute of Technology

Level: International

Type of the Program: Conference

Role: Co-presenter

Title:

Date: 2020-08-13

Organising Institution: Bannari Amman Institute of Technology

Level: International

Type of the Program: Conference

Role: Presenter

Title: Impact Of Technology In Supply-Chain Industry

Date: 2020-08-13

Organising Institution: Bannari Amman Institute of Technology

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2020-08-01

Organising Institution: Christ University

Level: Institutional

Type of the Program: Symposium

Role: Participant

Title:

Date: 2020-07-25

Organising Institution: Christ University

Level: International

Type of the Program: Seminar

Role: Participant

Title:

Date: 2020-07-23

Organising Institution: Christ University

Level: International

Guide Name: Dr Daryab Singh

Institution: Noida International University

Month Year: January 1970