| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation | Indian Journal of Marketing | 15-Apr-2024 | 54 / 4 / 60-79 | ||||||||||||||||||||||
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| 2 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields | 29-Mar-2024 | 15 / 1 / 17-30 | ||||||||||||||||||||||
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| 3 | Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market | JIMS8M The Journal of Indian Management & Strategy | 03-Aug-2023 | 28 / 2 / - | ||||||||||||||||||||||
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| 4 | Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption | Journal of Coastal life Medicine | 01-May-2023 | / / 939-956 | ||||||||||||||||||||||
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| 5 | Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. | Indian Journal of Marketing | 05-Dec-2020 | 50 / 12 / 24-39 | ||||||||||||||||||||||
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| 6 | Health Drink Analysis:What is Satisfying Consumer's Thirst? | Indian Journal of Marketing | 08-Sep-2018 | 48 / 9 / 40-54 | ||||||||||||||||||||||
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| 7 | Analysis of Health Drinks: What is Satisfying Consumer's Thirst? | Indian Journal of Management | 01-Sep-2018 | 48 / 9 / 40-54 | ||||||||||||||||||||||
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| Sl.No. | Title | URL | Subject | Month Year |
| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Reference book | Service Industry Alchemy: A Symphony of Digital Innovations in Customer Engagement | 9798369323670 | Jun 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 2 | Reference book | The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App | ISBN13: 9798369330494 | May 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 3 | Reference book | Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact | 978-3-031-51997-0 | Apr 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 4 | Reference book | Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices | 9781003430735 | Jan 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Seminar | Participant | What is Branding | 28/09/2024 | Public Relations Society of India, Chennai Chapter | Regional | |
| 2 | Seminar | Participant | Innovation in AI Tools for Effective PR Communication | 27/04/2024 | Sathyabama Institute of science & Technology | National | |
| 3 | Conference | Presenter | Third International Conference on Strategies and Competitiveness in Entrepreneurship"(SCE '24) | Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search | 16/04/2024 | Kamaraj College | International |
| 4 | Conference | Presenter | The 4th International Conference on Business and Technology (ICBT?2023) | Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact | 01/11/2023 | EuroMid Academy of Business and Technology | International |
| 5 | Conference | Moderator/Chair | International Conference on Interdisciplinary Engagement and social innovations in Business and Tourism | 05/10/2023 | Christ University | Institutional | |
| 6 | Seminar | Participant | Goal Setting | 15/09/2023 | McGraw Hill Education | National | |
| 7 | Conference | Presenter | International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? | The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement? | 02/08/2023 | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | International |
| 8 | Conference | Presenter | International Conference "ICRAIBM 2023" titled "Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy" | Influence of Animated Advertisements on consumer buying behaviour | 02/08/2023 | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | International |
| 9 | Seminar | Participant | Innovative techniques in Digital Media Production | 21/07/2023 | Sathyabama Institute of Science and Technology | International | |
| 10 | Seminar | Participant | Innovative Techniques in Digital Media Production | 21/07/2023 | Sathyabama Institute of Science and Tecjnology | International | |
| 11 | Conference | Presenter | ICESCE'22 - Second International Conference on "Effectiveness of Social Media and Customer Engagement | Customer attitude towards sustainability and its impact on their purchasing decisions | 28/02/2023 | Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India | International |
| 12 | Seminar | Participant | Har Ghar Dhyan Session | 11/02/2023 | Ministry of Culture Govt of India | National | |
| 13 | Seminar | Participant | Consumer Behaviour | 22/12/2022 | McGraw Hill | National | |
| 14 | Conference | Presenter | Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | 16/12/2022 | Sai Ram Institute of Management Studies | International |
| 15 | Conference | Presenter | Emerging research in Business,technology, entrepreneurship and economy for sustainable development | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | 16/12/2022 | Sai Ram Institute of Management studies | International |
| 16 | Conference | Presenter | Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | 16/12/2022 | Sri Sairam Institute of Management Studies | International |
| 17 | Conference | Presenter | Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | 06/12/2022 | Sai Ram Institute of Management Studies | International |
| 18 | Seminar | Participant | At the Tri-junction of Fragility & Vulnerability - The Andaman & Nicobar story | 21/10/2022 | Christ University | Institutional | |
| 19 | Conference | Presenter | National conference on "Emerging trends in Business, Economics and social sciences" | Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review | 07/10/2022 | Jyothi Nivas College Autonomous | National |
| 20 | Seminar | Participant | Latest trends in Digital Marketing | 04/10/2022 | Mc Graw Hill | National | |
| 21 | Seminar | Participant | Empirical Case Based Research | 08/04/2021 | Christ University | Institutional | |
| 22 | Seminar | Participant | MATLAB and Optimization Techniques for Researchers | 28/11/2020 | Christ University | Institutional | |
| 23 | Seminar | Participant | National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance | 13/09/2020 | Christ University | National | |
| 24 | Symposium | Participant | Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 | 24/08/2020 | Christ University | National | |
| 25 | Conference | Presenter | Metamorphosis of Modern Management and Research | Brand Centric Transmutation:A way to enhance customers loyalty | 13/08/2020 | Bannari Anman Institute of Technology | International |
| 26 | Conference | Co-presenter | Metamorphosis of Modern Management and Research | 13/08/2020 | Bannari Amman Institute of Technology | International | |
| 27 | Conference | Presenter | Metamorphosis of Modern Management Research | Impact Of Technology In Supply-Chain Industry | 13/08/2020 | Bannari Amman Institute of Technology | International |
| 28 | Seminar | Participant | Work life Balance:Entrepreneuring in Time of Crisis | 01/08/2020 | Christ University | Institutional | |
| 29 | Symposium | Participant | International Symposium on current trends in Research and innovation | 25/07/2020 | Christ University | International | |
| 30 | Seminar | Participant | Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures | 23/07/2020 | Christ University | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | A critical analysis on Franchising as a strategy for business growth in Fast Food industry with particular reference of Mc Donalds and Pizza Hut in Delhi(NCR region). | Dr Daryab Singh | Noida International University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | GenAI for Educators-Transforming Education | Centre for Artificial Intelligence | Institutional | Participant | 25/07/2024 |
| 2 | From Excel to Power BI | Coursera | International | Participant | 10/07/2024 |
| 3 | International Business II | Coursera | International | Participant | 04/06/2024 |
| 4 | Scaffolding Adult Learning Through Learner-Centered Approach | Christ( Deemed to be University) | Institutional | Participant | 01/03/2024 |
| 5 | International Level Virtual Smartphone photography competition 2k23 | Sathyabama Institute of Science and Technology-Department of Visual Communication | International | Participant | 18/11/2023 |
| 6 | Strategic Plan 2023-2026 | Staff Development College and The Centre for Education Beyond Curriculum | Institutional | Participant | 26/06/2023 |
| 7 | NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS | Nesamony Memorial Christian College | National | Participant | 07/03/2023 |
| 8 | International Level Virtual Smartphone one minute video competition | Department of Visual Communication | International | Participant | 18/02/2023 |
| 9 | Curriculum Design and Revision with specific focus on OBE | Staff Development College | Institutional | Participant | 05/12/2022 |
| 10 | Faculty Development Programme 1-2022 | The Centre of Education Beyond Curriculum & IQAC | Institutional | Participant | 06/07/2022 |
| 11 | RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education | Christ(Deemed to be University) | Participant | 30/05/2022 | |
| 12 | ?The Art of Doing Research? | Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia | International | Participant | 12/07/2021 |
| 13 | Ouriginal | 30M Training in association with Teaching Learning Enhancement Cell | Institutional | Participant | 21/06/2021 |
| 14 | "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING? | SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE | National | Participant | 21/06/2021 |
| 15 | Faculty Development Programme | Christ(Deemed to be University) | Institutional | Participant | 16/06/2021 |
| 16 | Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | National | Participant | 15/06/2021 |
| 17 | Hybrid Teaching | Christ University | Participant | 02/03/2021 | |
| 18 | ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? | Department of MBA | Regional | Participant | 24/11/2020 |
| 19 | Statistical Analysis using R | School of Business and Management | Institutional | Participant | 13/07/2020 |
| 20 | Say no to depression | Vishwas- Guidance & counselling Center Jain(Deemed to be University) | Institutional | Participant | 11/07/2020 |
| 21 | Microsoft teams | 30 M Training powered by Media studies & IT services | Institutional | Participant | 09/07/2020 |
| 22 | Being a Super teacher | Bannari Amman Institute of Technology | National | Participant | 06/07/2020 |
| 23 | Quality Improvement Program | Christ University | Participant | 22/04/2020 | |
| 24 | Marketing Analytics | Coursera | International | Participant | 14/04/2020 |
| 25 | Orientation Program | Christ University | Participant | 05/08/2019 | |
| 26 | QIP | Christ University | Participant | 20/05/2019 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | E-Quiz on marketing | Successfully attemped the online quiz and secured 80% marks | St.Joseph College | 14 July 2020 |
| 2 | Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour | 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | 03 August 2023 |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| Sl.No. | Applicants | Title | Date Published |
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