Dr SHIKHA BHAGAT
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields / 15 / 1 / 17 - 30 | 2068-7710 | 01-Apr-2024 |
| 2 | Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market | JIMS8M The Journal of Indian Management & Strategy / 28 / 2 / - | 0973-9335 | 03-Aug-2023 |
| 3 | Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption | Journal of Coastal life Medicine / / / 939 - 956 | 2309-5288 | 01-May-2023 |
| 4 | Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. | Indian Journal of Marketing / 50 / 12 / 24 - 39 | 0973-8703 | 05-Dec-2020 |
| 5 | Health Drink Analysis:What is Satisfying Consumer's Thirst? | Indian Journal of Marketing / 48 / 9 / 40 - 54 | 0973-8703 | 08-Sep-2018 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Future of Customer Engagement Through Marketing Intelligence | LAKSHMY PRIYA K,SHIKHA BHAGAT,RASHMI RAI,SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY | 9798369323670 | / |
| 2 | Driving Green Marketing in Fashion and Retail | SENTHILMURUGAN P,SHIKHA BHAGAT,ROSHNA THOMAS,MALLIKA SANKAR M,SANJANA S HOTHUR,THEODORE K. TARNANIDIS, EVRIDIKI PAPACHRISTOU, MICHAIL KARYPIDIS, VASILEIOS ISMYRLIS | ISBN13: 9798369330494 | / |
| 3 | Technology-Driven Business Innovation, Studies in Systems, Decision and Control | AARTHY C,ADITI GUPTA,SAANYA PRANATHI,MICHELLE BINNY,AISHWARYA N,SATHISH P,SHIKHA BHAGAT,RIM EL KHOURY | 978-3-031-51997-0 | / |
| 4 | IoT, Machine Learning and Data Analytics for Smart Healthcare | SHIKHA BHAGAT,SHILPA SARVANI RAVI,RASHMI RAI,MOURADE AZROUR,JAMAL MABROUKI | 9781003430735 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | The Arab world and Indian Cinema | Seminar | Participant) | Public Relations Society of India- Chennai ChapterChennai | 06/12/2025 | |
| 2 | Smart Marketing 2.0- Automating Customer Journeys across every channel | Seminar | Participant) | Public Relations Society of India- Chennai ChapterChennai | 07/11/2025 | |
| 3 | Fourth International Conference on Economics, Business and Sustainablility | Conference | Understanding the consumer perception towards shifted Fashion: A sustainable practice | Presenter) | Kristu Jayanti (Deemed to be University)Bangalore, Karnataka | 16/10/2025 |
| 4 | Fourth International Conference on Economics, Business and Sustainablility | Conference | A Study on sustainability in Skin care: Examining shifts in consumer preference towards vegan products in India. | Presenter) | Kristu Jayanti (Deemed to be University)Bangalore, Karnataka | 16/10/2025 |
| 5 | Empowering Educators | Conference | Participant) | Institute of Company Secretaries of IndiaBangalore, Karnataka | 20/08/2025 | |
| 6 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | Conference | Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis | Presenter) | Christ UniversityBangalore, Karnataka | 24/01/2025 |
| 7 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | Conference | Moderator/Chair) | Christ UniversityBangalore, Karnataka | 24/01/2025 | |
| 8 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | Conference | Participant) | Christ UniversityBangalore, Karnataka | 24/01/2025 | |
| 9 | Effective Communication Techniques in Research writing | Seminar | Participant) | Public Relation Society of India, Chennai ChapterBangalore | 10/10/2024 | |
| 10 | What is Branding | Seminar | Participant) | Public Relations Society of India, Chennai ChapterBangalore | 28/09/2024 | |
| 11 | Fourth International Conference on " Contemporary Research in Entrepreneurship and Management" | Conference | An empirical Study on the role of User-generated content in shaping brand loyalty in E commerce. A cross platform Analysis | Presenter) | Kamaraj CollegeThoothukudi, TamilNadu | 27/08/2024 |
| 12 | Fourth International Conference on " Contemporary Research in Entrepreneurship and Management" | Conference | The influence of Social Media Algorithms on consumer buying behavior. | Presenter) | Kamaraj CollegeThoothukudi, TamilNadu | 27/08/2024 |
| 13 | Innovation in AI Tools for Effective PR Communication | Seminar | Participant) | Sathyabama Institute of science & TechnologyChennai | 27/04/2024 | |
| 14 | Third International Conference on Strategies and Competitiveness in Entrepreneurship"(SCE '24) | Conference | Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search | Presenter) | Kamaraj CollegeThoothukudi, TamilNadu | 16/04/2024 |
| 15 | The 4th International Conference on Business and Technology (ICBT?2023) | Conference | Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact | Presenter) | EuroMid Academy of Business and Technology Istanbul - Turkey | 01/11/2023 |
| 16 | International Conference on Interdisciplinary Engagement and social innovations in Business and Tourism | Conference | Moderator/Chair) | Christ UniversityBangalore | 05/10/2023 | |
| 17 | Goal Setting | Seminar | Participant) | McGraw Hill EducationBangalore | 15/09/2023 | |
| 18 | International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? | Conference | The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement? | Presenter) | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGEBangalore | 02/08/2023 |
| 19 | International Conference "ICRAIBM 2023" titled "Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy" | Conference | Influence of Animated Advertisements on consumer buying behaviour | Presenter) | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGEBengaluru | 02/08/2023 |
| 20 | Innovative techniques in Digital Media Production | Seminar | Participant) | Sathyabama Institute of Science and TechnologyChennai | 21/07/2023 | |
| 21 | Innovative Techniques in Digital Media Production | Seminar | Participant) | Sathyabama Institute of Science and TecjnologyChennai | 21/07/2023 | |
| 22 | ICESCE'22 - Second International Conference on "Effectiveness of Social Media and Customer Engagement | Conference | Customer attitude towards sustainability and its impact on their purchasing decisions | Presenter) | Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, IndiaTamil Nadu | 28/02/2023 |
| 23 | Har Ghar Dhyan Session | Seminar | Participant) | Ministry of Culture Govt of IndiaBangalore | 11/02/2023 | |
| 24 | Consumer Behaviour | Seminar | Participant) | McGraw HillBangalore | 22/12/2022 | |
| 25 | Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development | Conference | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | Presenter) | Sai Ram Institute of Management StudiesChennai | 16/12/2022 |
| 26 | Emerging research in Business,technology, entrepreneurship and economy for sustainable development | Conference | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | Presenter) | Sai Ram Institute of Management studiesChennai | 16/12/2022 |
| 27 | At the Tri-junction of Fragility & Vulnerability - The Andaman & Nicobar story | Seminar | Participant) | Christ UniversityBangalore | 21/10/2022 | |
| 28 | National conference on "Emerging trends in Business, Economics and social sciences" | Conference | Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review | Presenter) | Jyothi Nivas College AutonomousBangalore | 07/10/2022 |
| 29 | Latest trends in Digital Marketing | Seminar | Participant) | Mc Graw HillOnline | 04/10/2022 | |
| 30 | Empirical Case Based Research | Seminar | Participant) | Christ UniversityBangalore | 08/04/2021 | |
| 31 | MATLAB and Optimization Techniques for Researchers | Seminar | Participant) | Christ UniversityBangalore | 28/11/2020 | |
| 32 | National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance | Seminar | Participant) | Christ UniversityBangalore | 13/09/2020 | |
| 33 | Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 | Symposium | Participant) | Christ UniversityBangalore | 24/08/2020 | |
| 34 | Metamorphosis of Modern Management and Research | Conference | Brand Centric Transmutation:A way to enhance customers loyalty | Presenter) | Bannari Anman Institute of TechnologySathyamangalam, Tamil Nadu | 13/08/2020 |
| 35 | Metamorphosis of Modern Management and Research | Conference | Co-presenter) | Bannari Amman Institute of TechnologySathyamangalam, Tamil Nadu | 13/08/2020 | |
| 36 | Work life Balance:Entrepreneuring in Time of Crisis | Seminar | Participant) | Christ UniversityDelhi | 01/08/2020 | |
| 37 | International Symposium on current trends in Research and innovation | Symposium | Participant) | Christ UniversityBangalore | 25/07/2020 | |
| 38 | Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures | Seminar | Participant) | Christ UniversityBangalore | 23/07/2020 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Breaking Into Global Markets: Trade and Business Strategies | 14/03/2025 | Kamaraj College, Thoothukudi |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | . | SOURAV KHANNA | Christ University | Supervisor | Ongoing | April 2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Introduction to Business Analytics | Coursera, Tableau Learning Partner | International | Participant | 23/09/2025 |
| 2 | EMPOWERING RESEARCH THROUGH ARTIFICIAL INTELLIGENCE: TOOLS, TECHNIQUES AND APPLICATIONS? | BISHOP AMBROSE COLLEGE, | National | Participant | 28/07/2025 |
| 3 | Scientific Writing and Data Analysis using Artificial Intelligence | Institute for scholarly research and training, Institute for scholarly research and training | National | Presenter | 26/05/2025 |
| 4 | Faculty Development Programme 2025 | Human Resource Development Centre, | Institutional | Participant | 19/05/2025 |
| 5 | Systematic Literature Review for PhD Research | Institute for scholarly research and training, Institute for scholarly research and training | International | Participant | 03/05/2025 |
| 6 | Work Smarter, Not Harder: Time Management for Personal & Professional Productivity | Coursera- Division of Continuing Education, | International | Participant | 29/01/2025 |
| 7 | Exploring the dynamics of Structural Equation Models using AMOS | Institute for scholarly research and training, Institute for scholarly research and training | National | Participant | 16/11/2024 |
| 8 | Online Photography Contest | Public Relations Society of India, | National | Participant | 26/10/2024 |
| 9 | Anchor Pricing Strategies | Enparadigm, | Institutional | Participant | 14/10/2024 |
| 10 | Enhancing Research Activities in Higher Education | Internal Quality Assurance Cell, | Participant | 28/09/2024 | |
| 11 | GenAI for Educators-Transforming Education | Centre for Artificial Intelligence, | Institutional | Participant | 25/07/2024 |
| 12 | From Excel to Power BI | Coursera, | International | Participant | 10/07/2024 |
| 13 | International Business II | Coursera, The University of New MEXICO | International | Participant | 04/06/2024 |
| 14 | Scaffolding Adult Learning Through Learner-Centered Approach | Christ( Deemed to be University), | Institutional | Participant | 01/03/2024 |
| 15 | International Level Virtual Smartphone photography competition 2k23 | Sathyabama Institute of Science and Technology-Department of Visual Communication, Sathyabama Institute of Science and Technology | International | Participant | 18/11/2023 |
| 16 | Strategic Plan 2023-2026 | Staff Development College and The Centre for Education Beyond Curriculum, | Institutional | Participant | 26/06/2023 |
| 17 | NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS | Nesamony Memorial Christian College, | National | Participant | 07/03/2023 |
| 18 | International Level Virtual Smartphone one minute video competition | Department of Visual Communication, Sathyabama Institute of Science and Technology | International | Participant | 18/02/2023 |
| 19 | Curriculum Design and Revision with specific focus on OBE | Staff Development College, | Institutional | Participant | 05/12/2022 |
| 20 | Faculty Development Programme 1-2022 | The Centre of Education Beyond Curriculum & IQAC, | Institutional | Participant | 06/07/2022 |
| 21 | RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education | Christ(Deemed to be University), | Participant | 30/05/2022 | |
| 22 | ?The Art of Doing Research? | Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia, | International | Participant | 12/07/2021 |
| 23 | Ouriginal | 30M Training in association with Teaching Learning Enhancement Cell, | Institutional | Participant | 21/06/2021 |
| 24 | "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING? | SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE, SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE | National | Participant | 21/06/2021 |
| 25 | Faculty Development Programme | Christ(Deemed to be University), | Institutional | Participant | 16/06/2021 |
| 26 | Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE, | National | Participant | 15/06/2021 |
| 27 | Hybrid Teaching | Christ University, | Participant | 02/03/2021 | |
| 28 | ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? | Department of MBA, SJB Institute of Technology | Regional | Participant | 24/11/2020 |
| 29 | Statistical Analysis using R | School of Business and Management, | Institutional | Participant | 13/07/2020 |
| 30 | Say no to depression | Vishwas- Guidance & counselling Center Jain(Deemed to be University), | Institutional | Participant | 11/07/2020 |
| 31 | Microsoft teams | 30 M Training powered by Media studies & IT services, | Institutional | Participant | 09/07/2020 |
| 32 | Being a Super teacher | Bannari Amman Institute of Technology, | National | Participant | 06/07/2020 |
| 33 | Quality Improvement Program | Christ University, | Participant | 22/04/2020 | |
| 34 | Marketing Analytics | Coursera, University of Virginia | International | Participant | 14/04/2020 |
| 35 | Orientation Program | Christ University, | Participant | 05/08/2019 | |
| 36 | QIP | Christ University, | Participant | 20/05/2019 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | E-Quiz on marketing | Successfully attemped the online quiz and secured 80% marks | St.Joseph College | 14 July 2020 |
| 2 | Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour | 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | 03 August 2023 |
| 3 | India Inspires State Level Quiz Competition | DISHA BHARAT | 03 October 2024 | |
| 4 | Best paper Presentation Award | Kamaraj Collge, Department of Business Administration | 27 August 2024 | |
| 5 | outstanding performance as a JUDGE in the Intercampus Sustainable Fest NIRVAAH 25 | Christ (Deemed to be University) | 04 September 2025 | |
| 6 | Empanelled as an Auditor for the Annual Academic Audit 2024-25 | Christ (Deemed to be University) | 15 September 2025 | |
| 7 | Empanelled as an Auditor for the Annual Academic Audit 2023-24 | Christ (Deemed to be University) | 16 October 2024 | |
| 8 | Global Immersion Programme 2025 | Ureka Global Innovation Hub | 20 September 2025 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SHIKHA BHAGAT,SENTHILMURUGAN P,AISHWARYA N,SHILPA SARVANI RAVI,Aarthy Chellasamy | Marketing to Millennials | - |