Dr SHIKHA BHAGAT
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Loneliness Is Not a Personal Failure—It’s a Social Justice Issue | Countercurrents.org | DAILY | 29/07/2026 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Health Drink Analysis:What is Satisfying Consumer's Thirst? | Indian Journal of Marketing / 48 / 9 / 40 - 54 | 0973-8703 | 08-Sep-2018 |
| 2 | Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. | Indian Journal of Marketing / 50 / 12 / 24 - 39 | 0973-8703 | 05-Dec-2020 |
| 3 | Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption | Journal of Coastal life Medicine / / / 939 - 956 | 2309-5288 | 01-May-2023 |
| 4 | Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market | JIMS8M The Journal of Indian Management & Strategy / 28 / 2 / - | 0973-9335 | 03-Aug-2023 |
| 5 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields / 15 / 1 / 17 - 30 | 2068-7710 | 01-Apr-2024 |
| 6 | SUSTAINABLE CHOICES, GENERATIONAL VOICES: UNRAVELING THE GREEN BUYING BEHAVIOR OF MILLENNIALS AND ZOOMERS USING THE THEORY OF PLANNED BEHAVIOR | Journal of Environmental Science and Sustainable Development / 9 / 1 / 129 - 151 | 2655-6847 | 26-May-2026 |
| 7 | The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation | Indian Journal of Marketing / 54 / 4 / 60 - 79 | 0973-8703 | 15-Apr-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | IoT, Machine Learning and Data Analytics for Smart Healthcare | SHIKHA BHAGAT,RASHMI RAI, SHILPA SARVANI RAVI,JAMAL MABROUKI, MOURADE AZROUR | 9781003430735 | / |
| 2 | Technology-Driven Business Innovation, Studies in Systems, Decision and Control | AARTHY C,AISHWARYA N, SATHISH P, SHIKHA BHAGAT,ADITI GUPTA, MICHELLE BINNY, RIM EL KHOURY, SAANYA PRANATHI | 978-3-031-51997-0 | / |
| 3 | Future of Customer Engagement Through Marketing Intelligence | LAKSHMY PRIYA K,RASHMI RAI, SHIKHA BHAGAT, SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY | 9798369323670 | / |
| 4 | Driving Green Marketing in Fashion and Retail | SENTHILMURUGAN P,MALLIKA SANKAR M, ROSHNA THOMAS, SHIKHA BHAGAT,EVRIDIKI PAPACHRISTOU, MICHAIL KARYPIDIS, SANJANA S HOTHUR, THEODORE K. TARNANIDIS, VASILEIOS ISMYRLIS | ISBN13: 9798369330494 | / |
| 5 | Prioritizing Environmental Sustainability in Local Industrial Systems | SHIKHA BHAGAT,SENTHILMURUGAN P, SHILPA SARVANI RAVI,ABDUD DAIYAAN KHAN, MOHAN N | 9798337364353 | / |
| 6 | Reinventing Higher Education through Digital Transformation and Smart Campuses | SHIKHA BHAGAT,SENTHILMURUGAN P, SHILPA SARVANI RAVI,SAFNEY | 9798337368313 | / |
| 7 | Engaging Learners With Immersive Technologies and Game-Based Learning | SHIKHA BHAGAT | 9798337344652 | / |
| 8 | LGBTQIA+ Educators Shaping Modern Education: Identity, Institutional Expectations, and Pedagogical Responsibilities | SHIKHA BHAGAT | 9798337371948 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures | SEMINARS | PARTICIPANT) | Bangalore | 23/07/2020 | |
| 2 | International Symposium on current trends in Research and innovation | SYMPOSIUM | PARTICIPANT) | Bangalore | 25/07/2020 | |
| 3 | Metamorphosis of Modern Management and Research | CONFERENCES | Brand Centric Transmutation:A way to enhance customers loyalty | PRESENTER) | Bannari Anman Institute of TechnologySathyamangalam, Tamil Nadu | 13/08/2020 |
| 4 | Metamorphosis of Modern Management and Research | CONFERENCES | ) | Bannari Amman Institute of TechnologySathyamangalam, Tamil Nadu | 13/08/2020 | |
| 5 | Work life Balance:Entrepreneuring in Time of Crisis | SEMINARS | PARTICIPANT) | Delhi | 01/08/2020 | |
| 6 | Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 | SYMPOSIUM | PARTICIPANT) | Bangalore | 24/08/2020 | |
| 7 | National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance | SEMINARS | PARTICIPANT) | Bangalore | 13/09/2020 | |
| 8 | MATLAB and Optimization Techniques for Researchers | SEMINARS | PARTICIPANT) | Bangalore | 28/11/2020 | |
| 9 | Empirical Case Based Research | SEMINARS | PARTICIPANT) | Bangalore | 08/04/2021 | |
| 10 | Latest trends in Digital Marketing | SEMINARS | PARTICIPANT) | Mc Graw HillOnline | 04/10/2022 | |
| 11 | National conference on "Emerging trends in Business, Economics and social sciences" | CONFERENCES | Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review | PRESENTER) | Jyothi Nivas College AutonomousBangalore | 07/10/2022 |
| 12 | At the Tri-junction of Fragility & Vulnerability - The Andaman & Nicobar story | SEMINARS | PARTICIPANT) | Bangalore | 21/10/2022 | |
| 13 | Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development | CONFERENCES | Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption | PRESENTER) | Sai Ram Institute of Management StudiesChennai | 16/12/2022 |
| 14 | Emerging research in Business,technology, entrepreneurship and economy for sustainable development | CONFERENCES | A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework | PRESENTER) | Sai Ram Institute of Management studiesChennai | 16/12/2022 |
| 15 | Consumer Behaviour | SEMINARS | PARTICIPANT) | McGraw HillBangalore | 22/12/2022 | |
| 16 | Har Ghar Dhyan Session | SEMINARS | PARTICIPANT) | Ministry of Culture Govt of IndiaBangalore | 11/02/2023 | |
| 17 | ICESCE'22 - Second International Conference on "Effectiveness of Social Media and Customer Engagement | CONFERENCES | Customer attitude towards sustainability and its impact on their purchasing decisions | PRESENTER) | Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, IndiaTamil Nadu | 28/02/2023 |
| 18 | Innovative techniques in Digital Media Production | SEMINARS | PARTICIPANT) | Sathyabama Institute of Science and TechnologyChennai | 21/07/2023 | |
| 19 | Innovative Techniques in Digital Media Production | SEMINARS | PARTICIPANT) | Sathyabama Institute of Science and TecjnologyChennai | 21/07/2023 | |
| 20 | International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? | CONFERENCES | The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement? | PRESENTER) | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGEBangalore | 02/08/2023 |
| 21 | International Conference "ICRAIBM 2023" titled "Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy" | CONFERENCES | Influence of Animated Advertisements on consumer buying behaviour | PRESENTER) | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGEBengaluru | 02/08/2023 |
| 22 | Goal Setting | SEMINARS | PARTICIPANT) | McGraw Hill EducationBangalore | 15/09/2023 | |
| 23 | International Conference on Interdisciplinary Engagement and social innovations in Business and Tourism | CONFERENCES | MODERATOR) | Bangalore | 05/10/2023 | |
| 24 | The 4th International Conference on Business and Technology (ICBT?2023) | CONFERENCES | Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact | PRESENTER) | EuroMid Academy of Business and TechnologyIstanbul - Turkey | 01/11/2023 |
| 25 | Innovation in AI Tools for Effective PR Communication | SEMINARS | PARTICIPANT) | Sathyabama Institute of science & TechnologyChennai | 27/04/2024 | |
| 26 | Third International Conference on Strategies and Competitiveness in Entrepreneurship"(SCE '24) | CONFERENCES | Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search | PRESENTER) | Kamaraj CollegeThoothukudi, TamilNadu | 16/04/2024 |
| 27 | What is Branding | SEMINARS | PARTICIPANT) | Public Relations Society of India, Chennai ChapterBangalore | 28/09/2024 | |
| 28 | Effective Communication Techniques in Research writing | SEMINARS | PARTICIPANT) | Public Relation Society of India, Chennai ChapterBangalore | 10/10/2024 | |
| 29 | Fourth International Conference on " Contemporary Research in Entrepreneurship and Management" | CONFERENCES | An empirical Study on the role of User-generated content in shaping brand loyalty in E commerce. A cross platform Analysis | PRESENTER) | Kamaraj CollegeThoothukudi, TamilNadu | 27/08/2024 |
| 30 | Fourth International Conference on " Contemporary Research in Entrepreneurship and Management" | CONFERENCES | The influence of Social Media Algorithms on consumer buying behavior. | PRESENTER) | Kamaraj CollegeThoothukudi, TamilNadu | 27/08/2024 |
| 31 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis | PRESENTER) | Bangalore, Karnataka | 24/01/2025 |
| 32 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | MODERATOR) | Bangalore, Karnataka | 24/01/2025 | |
| 33 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | PARTICIPANT) | Bangalore, Karnataka | 24/01/2025 | |
| 34 | Empowering Educators | CONFERENCES | Empowering Educators | PARTICIPANT) | Institute of Company Secretaries of IndiaBangalore, Karnataka | 20/08/2025 |
| 35 | Fourth International Conference on Economics, Business and Sustainablility | CONFERENCES | Understanding the consumer perception towards shifted Fashion: A sustainable practice | PRESENTER) | Kristu Jayanti (Deemed to be University)Bangalore, Karnataka | 16/10/2025 |
| 36 | Fourth International Conference on Economics, Business and Sustainablility | CONFERENCES | A Study on sustainability in Skin care: Examining shifts in consumer preference towards vegan products in India. | PRESENTER) | Kristu Jayanti (Deemed to be University)Bangalore, Karnataka | 16/10/2025 |
| 37 | Smart Marketing 2.0- Automating Customer Journeys across every channel | SEMINARS | Smart Marketing 2.0- Automating Customer Journeys across every channel | PARTICIPANT) | Public Relations Society of India- Chennai ChapterChennai | 07/11/2025 |
| 38 | The Arab world and Indian Cinema | SEMINARS | The Arab world and Indian Cinema | PARTICIPANT) | Public Relations Society of India- Chennai ChapterChennai | 06/12/2025 |
| 39 | Viksit Bharat@2047-4th International Conference | CONFERENCES | Viksit Bharat@2047-4th International Conference | CO_PRESENTER) | CHRIST (Deemed to be University)Bangalore | 27/12/2025 |
| 40 | Viksit Bharat@2047- From Play to Play | CONFERENCES | Viksit Bharat@2047- From Play to Play | CO_PRESENTER) | Vedant Knowledge Systems Pvt LtdBangalore | 27/12/2025 |
| 41 | Brand Communication in the Attention Economy | SEMINARS | Brand Communication in the Attention Economy | PARTICIPANT) | Public Relations Society of India | 28/01/2026 |
| 42 | Strategic Communication: Media Strategy Meets Social Media | SEMINARS | Strategic Communication: Media Strategy Meets Social Media | PARTICIPANT) | Public Relations Society of IndiaBangalore | 02/02/2026 |
| 43 | Frames of Influence: Media, Innovation and the Entrepreneurial Mind | SEMINARS | Frames of Influence: Media, Innovation and the Entrepreneurial Mind | PARTICIPANT) | Public Relations Society of IndiaBangalore | 13/03/2026 |
| 44 | The House of Public Relations | SEMINARS | The House of Public Relations | PARTICIPANT) | Public Relations Society of IndiaBangalore | 15/05/2026 |
| 45 | Brand Marketing vs Performance Marketing | SEMINARS | Brand Marketing vs Performance Marketing | PARTICIPANT) | Public Relations Society of IndiaBangalore | 12/06/2026 |
| 46 | EduInspire 2026- From best practice to next practice: Recognising Educational Excellence | SEMINARS | EduInspire 2026- From best practice to next practice: Recognising Educational Excellence | PARTICIPANT) | SA college of Arts and ScienceChennai | 22/08/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Breaking Into Global Markets: Trade and Business Strategies | Breaking Into Global Markets: Trade and Business Strategies | 14/03/2025 | Kamaraj College, Thoothukudi |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | . | SOURAV KHANNA | Christ University | SUPERVISOR | Ongoing | April 2025 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | INTEGRATED FRAMEWORK FOR SMART URBAN GOVERNANCE AND POLITICAL-ADMINISTRATIVE RESILIENCE IN SMART CITY DEVELOPMENT | RASHMI RAI, SHIKHA BHAGAT, SHILPA SARVANI RAVI | 16-Oct-2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Creating Impactful Marketing Videos using Canva | Coursera, Coursera | Participant | 27/08/2026 | |
| 2 | FDP on Extensible AI for Smarter Research: Tools that Save Time and Improve Quality | Research Foundation of India & RFI-CARE, RAMA University | Participant | 20/07/2026 | |
| 3 | APPLIED RESEARCH WORKSHOP | Christ University, | Participant | 15/07/2026 | |
| 4 | AI Tools Workshop | be10X, | Participant | 07/06/2026 | |
| 5 | Faculty Development Programme | Human Resource Development Centre, | Participant | 07/05/2026 | |
| 6 | Quality Improvement Program (QIP) ON Quality Enhancement through Teaching and Learning | Christ University, | Participant | 11/03/2026 | |
| 7 | Digital Tools and Well-being | Arizona State University, | Participant | 15/01/2026 | |
| 8 | Google Analytics for Beginners: Marketing Essentials | Coursera, | Participant | 15/01/2026 | |
| 9 | Introduction to Business Analytics | Coursera, Tableau Learning Partner | International | Participant | 23/09/2025 |
| 10 | EMPOWERING RESEARCH THROUGH ARTIFICIAL INTELLIGENCE: TOOLS, TECHNIQUES AND APPLICATIONS? | BISHOP AMBROSE COLLEGE, | National | Participant | 28/07/2025 |
| 11 | Scientific Writing and Data Analysis using Artificial Intelligence | Institute for scholarly research and training, Institute for scholarly research and training | National | Presenter | 26/05/2025 |
| 12 | Faculty Development Programme 2025 | Human Resource Development Centre, | Institutional | Participant | 19/05/2025 |
| 13 | Systematic Literature Review for PhD Research | Institute for scholarly research and training, Institute for scholarly research and training | International | Participant | 03/05/2025 |
| 14 | Work Smarter, Not Harder: Time Management for Personal & Professional Productivity | Coursera- Division of Continuing Education, | International | Participant | 29/01/2025 |
| 15 | Exploring the dynamics of Structural Equation Models using AMOS | Institute for scholarly research and training, Institute for scholarly research and training | National | Participant | 16/11/2024 |
| 16 | Online Photography Contest | Public Relations Society of India, | National | Participant | 26/10/2024 |
| 17 | Anchor Pricing Strategies | Enparadigm, | Institutional | Participant | 14/10/2024 |
| 18 | Enhancing Research Activities in Higher Education | Internal Quality Assurance Cell, | Participant | 28/09/2024 | |
| 19 | GenAI for Educators-Transforming Education | Centre for Artificial Intelligence, | Institutional | Participant | 25/07/2024 |
| 20 | From Excel to Power BI | Coursera, | International | Participant | 10/07/2024 |
| 21 | International Business II | Coursera, The University of New MEXICO | International | Participant | 04/06/2024 |
| 22 | Scaffolding Adult Learning Through Learner-Centered Approach | Christ( Deemed to be University), | Institutional | Participant | 01/03/2024 |
| 23 | International Level Virtual Smartphone photography competition 2k23 | Sathyabama Institute of Science and Technology-Department of Visual Communication, Sathyabama Institute of Science and Technology | International | Participant | 18/11/2023 |
| 24 | Strategic Plan 2023-2026 | Staff Development College and The Centre for Education Beyond Curriculum, | Institutional | Participant | 26/06/2023 |
| 25 | NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS | Nesamony Memorial Christian College, | National | Participant | 07/03/2023 |
| 26 | International Level Virtual Smartphone one minute video competition | Department of Visual Communication, Sathyabama Institute of Science and Technology | International | Participant | 18/02/2023 |
| 27 | Curriculum Design and Revision with specific focus on OBE | Staff Development College, | Institutional | Participant | 05/12/2022 |
| 28 | Faculty Development Programme 1-2022 | The Centre of Education Beyond Curriculum & IQAC, | Institutional | Participant | 06/07/2022 |
| 29 | RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education | Christ(Deemed to be University), | Participant | 30/05/2022 | |
| 30 | ?The Art of Doing Research? | Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia, | International | Participant | 12/07/2021 |
| 31 | Ouriginal | 30M Training in association with Teaching Learning Enhancement Cell, | Institutional | Participant | 21/06/2021 |
| 32 | "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING? | SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE, SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE | National | Participant | 21/06/2021 |
| 33 | Faculty Development Programme | Christ(Deemed to be University), | Institutional | Participant | 16/06/2021 |
| 34 | Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE, | National | Participant | 15/06/2021 |
| 35 | Hybrid Teaching | Christ University, | Participant | 02/03/2021 | |
| 36 | ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? | Department of MBA, SJB Institute of Technology | Regional | Participant | 24/11/2020 |
| 37 | Statistical Analysis using R | School of Business and Management, | Institutional | Participant | 13/07/2020 |
| 38 | Say no to depression | Vishwas- Guidance & counselling Center Jain(Deemed to be University), | Institutional | Participant | 11/07/2020 |
| 39 | Microsoft teams | 30 M Training powered by Media studies & IT services, | Institutional | Participant | 09/07/2020 |
| 40 | Being a Super teacher | Bannari Amman Institute of Technology, | National | Participant | 06/07/2020 |
| 41 | Quality Improvement Program | Christ University, | Participant | 22/04/2020 | |
| 42 | Marketing Analytics | Coursera, University of Virginia | International | Participant | 14/04/2020 |
| 43 | Orientation Program | Christ University, | Participant | 05/08/2019 | |
| 44 | QIP | Christ University, | Participant | 20/05/2019 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | E-Quiz on marketing | Successfully attemped the online quiz and secured 80% marks | St.Joseph College | 14 July 2020 |
| 2 | Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour | 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | 03 August 2023 |
| 3 | India Inspires State Level Quiz Competition | DISHA BHARAT | 03 October 2024 | |
| 4 | Best paper Presentation Award | Kamaraj Collge, Department of Business Administration | 27 August 2024 | |
| 5 | outstanding performance as a JUDGE in the Intercampus Sustainable Fest NIRVAAH 25 | Christ (Deemed to be University) | 04 September 2025 | |
| 6 | Empanelled as an Auditor for the Annual Academic Audit 2024-25 | Christ (Deemed to be University) | 15 September 2025 | |
| 7 | Empanelled as an Auditor for the Annual Academic Audit 2023-24 | Christ (Deemed to be University) | 16 October 2024 | |
| 8 | Global Immersion Programme 2025 | Ureka Global Innovation Hub | 20 September 2025 | |
| 9 | WURI Evaluator 2026 | WURI Ranking Project Evaluator 2026 | The World University Rankings for Innovation | 07 May 2026 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SHIKHA BHAGAT,AISHWARYA N,SENTHILMURUGAN P,SHILPA SARVANI RAVI,Aarthy Chellasamy | Marketing to Millennials | - |