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Dr MUDITA SINHA

MMM, PGPBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 How Social Media Marketing Impacts Relationship Quality for Masstige Brands Journal of Relationship Marketing 26-May-2025 / / 1-31

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,MALLIKA SRIVASTAVA
Title of Article How Social Media Marketing Impacts Relationship Quality for Masstige Brands
Name of Journal Journal of Relationship Marketing
Volume No
Issue No
Page No 1-31
URL https://www.tandfonline.com/journals/wjrm20
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 26-May-2025
2 Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility Journal of Global Fashion Marketing 11-Feb-2025 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,DR MALLIKA SRIVASTAVA
Title of Article Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
Name of Journal Journal of Global Fashion Marketing
Volume No
Issue No
Page No -
URL https://www.scopus.com/record/display.uri?eid=2-s2.0-85217851145&origin=recordpage
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 11-Feb-2025
3 Employee relations: a comprehensive theory based literature review and future research agenda Management Review Quarterly 29-Dec-2024 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,RADHA YADAV,ANUGAMINI SRIVASTAVA
Title of Article Employee relations: a comprehensive theory based literature review and future research agenda
Name of Journal Management Review Quarterly
Volume No
Issue No
Page No -
URL https://link.springer.com/journal/11301
Indexing Agency ABDC, SCOPUS and Web of Science
Date of Publication 29-Dec-2024
4 WOW Skin Science: strategic adaptation for responsible advertising Emerald Emerging Markets Case Studies 27-Aug-2024 14 / 3 / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,MAYANK JAIN
Title of Article WOW Skin Science: strategic adaptation for responsible advertising
Name of Journal Emerald Emerging Markets Case Studies
Volume No 14
Issue No 3
Page No -
URL https://www.scopus.com/sourceid/21100942398
Indexing Agency Scopus
Date of Publication 27-Aug-2024
5 Augmented Reality: New Future of Social Media Influencer Marketing Vision: The Journal of Business Perspective 13-Jun-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,MALLIKA SRIVASTAVA
Title of Article Augmented Reality: New Future of Social Media Influencer Marketing
Name of Journal Vision: The Journal of Business Perspective
Volume No
Issue No
Page No -
URL https://journals.sagepub.com/home/vis
Indexing Agency Scopus
Date of Publication 13-Jun-2023
6 The visibility challenge: digital platforms giving a face to Indian small and medium enterprises International Journal of Technoentrepreneurship 20-Nov-2022 4 / 3 / 180-197

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article The visibility challenge: digital platforms giving a face to Indian small and medium enterprises
Name of Journal International Journal of Technoentrepreneurship
Volume No 4
Issue No 3
Page No 180-197
URL https://www.inderscienceonline.com/journal/ijte
Indexing Agency Scopus
Date of Publication 20-Nov-2022
7 Sustainable Interior Designing in the 21st Century - a Review ECS Transactions 01-Jun-2022 107 / 1 / 6801-6823

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Sustainable Interior Designing in the 21st Century - a Review
Name of Journal ECS Transactions
Volume No 107
Issue No 1
Page No 6801-6823
URL https://iopscience.iop.org/article/10.1149/10701.6801ecst/meta
Indexing Agency Scopus
Date of Publication 01-Jun-2022
8 Factors Affecting Digital Visibility of Small and Medium Enterprises in India Vision Journal of Business Perspective 04-Dec-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Factors Affecting Digital Visibility of Small and Medium Enterprises in India
Name of Journal Vision Journal of Business Perspective
Volume No
Issue No
Page No -
URL https://journals.sagepub.com/eprint/YTA2SICZD9I448IIBHU7/full
Indexing Agency Scopus
Date of Publication 04-Dec-2021
9 Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers Journal of Promotion Management 29-Nov-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,DR MALLIKA SRIVASTAVA
Title of Article Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers
Name of Journal Journal of Promotion Management
Volume No
Issue No
Page No -
URL https://www.tandfonline.com/toc/wjpm20/current
Indexing Agency Scopus and Indian Citation Index
Date of Publication 29-Nov-2021
10 Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk Informatica, An International Journal of Computing and Informatics 07-Oct-2021 45 / 6 / 45-52

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,KANDAPPAN BALASUBRAMANIAN,PUVANESWARAN KUNASEKARAN,NEETHIAHNANTHAN ARI RAGAVAN,MOHD HAFIZ HANAFIAH
Title of Article Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk
Name of Journal Informatica, An International Journal of Computing and Informatics
Volume No 45
Issue No 6
Page No 45-52
URL http://www.informatica.si
Indexing Agency Scopus
Date of Publication 07-Oct-2021
11 Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis International Journal of Psychosocial Rehabilitation 11-Mar-2020 24 / 7 / 139-151

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,MALLIKA CHOUGULE
Title of Article Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis
Name of Journal International Journal of Psychosocial Rehabilitation
Volume No 24
Issue No 7
Page No 139-151
URL https://www.psychosocial.com/
Indexing Agency Scopus
Date of Publication 11-Mar-2020
12 Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour Test engineering and management Journal 28-Feb-2020 82 / -- / 16592-16600

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LEENA N FUKEY,MUDITA SINHA,LIKHITA
Title of Article Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour
Name of Journal Test engineering and management Journal
Volume No 82
Issue No --
Page No 16592-16600
URL http://testmagzine.biz/index.php/testmagzine/issue/archive
Indexing Agency Scopus
Date of Publication 28-Feb-2020
13 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 / 926-944

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LEENA N FUKEY,MUDITA SINHA
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No 926-944
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 08-Jan-2020
14 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 / 926-944

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,LEENA N FUKEY,TEJINDER SINGH D
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No 926-944
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 08-Jan-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Reference book Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization ISBN: 978-1-83549-419-6, eISBN: 978-1-83549-418-9 May 2025

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ
Title of Book Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Title of Book/Chapter/Article/Case Study)
Month/Year May/2025
ISBN ISBN: 978-1-83549-419-6, eISBN: 978-1-83549-418-9
Pages
Publishing Company/Institution Emerald
Indexing Agency Scopus
Level International publisher
2 Reference book Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape ISBN: 978-1-83662-561-2, eISBN: 978-1-83662-560-5 May 2025

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,DR ARABINDA BHANDARI,DR SAMANT SHANT PRIYA,DR SAJAL KABIRAJ
Title of Book Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape
Title of Book/Chapter/Article/Case Study)
Month/Year May/2025
ISBN ISBN: 978-1-83662-561-2, eISBN: 978-1-83662-560-5
Pages
Publishing Company/Institution Emerald
Indexing Agency Scopus
Level International publisher
3 Reference book Improving service quality and customer engagement with marketing intelligence Improving service quality and customer engagement with marketing intelligence 9798369368138 Jul 2024

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,DR ARABINDA BHANDARI,DR SAMANT SHANT PRIYA,DR SAJAL KABIRAJ
Title of Book Improving service quality and customer engagement with marketing intelligence
Title of Book/Chapter/Article/Case Study) Improving service quality and customer engagement with marketing intelligence
Month/Year Jul/2024
ISBN 9798369368138
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
4 Reference book Future of customer engagement through marketing intelligence 979-836932368-7 May 2024

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ
Title of Book Future of customer engagement through marketing intelligence
Title of Book/Chapter/Article/Case Study)
Month/Year May/2024
ISBN 979-836932368-7
Pages
Publishing Company/Institution IGI
Indexing Agency Scopus
Level International publisher
5 Reference book HR Analytics in an Era of Rapid Automation 9781668489420 Aug 2023

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Editor
Author Name (s) RADHA YADAV,MUDITA SINHA,JOSEPH VARGHESE
Title of Book HR Analytics in an Era of Rapid Automation
Title of Book/Chapter/Article/Case Study)
Month/Year Aug/2023
ISBN 9781668489420
Pages
Publishing Company/Institution IGI Publishing USA
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Synergizing digital learning with customer engagement in digital era 978-183662560-5, 978-183662561-2 Jun 2025

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) THIRUPATHI MANICKAM,SAMRIDDHA D.P.,RAVI V.,KALENAHALLI, DEVARAJANAYAKA,MUDITA SINHA
Title of Book Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape
Title of Book/Chapter/Article/Case Study) Synergizing digital learning with customer engagement in digital era
Month/Year Jun/2025
ISBN 978-183662560-5, 978-183662561-2
Pages
Publishing Company/Institution Emerald
Indexing Agency Scopus
Level International publisher
2 Reference book Role of artificial intelligence in customer engagement and experience 978-183549418-9, 978-183549419-6 Jun 2025

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) THIRUPATHI MANICKAM,NAYAK, SHAKTI SWARUPA,GIRI, HIMANSHI R.,SRIRAM ANANTHAN,MUDITA SINHA
Title of Book Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Title of Book/Chapter/Article/Case Study) Role of artificial intelligence in customer engagement and experience
Month/Year Jun/2025
ISBN 978-183549418-9, 978-183549419-6
Pages
Publishing Company/Institution emerald
Indexing Agency Scopus
Level International publisher
3 Text book Natural processing language: Business strategy in marketing intelligence 978-183549418-9, 978-183549419-6 Jun 2025

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) THIRUPATHI MANICKAM,RAGHUNANDAN G,KANKITHA MUKHERJEE,SRIRAM ANANTHAN,MUDITA SINHA
Title of Book Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Title of Book/Chapter/Article/Case Study) Natural processing language: Business strategy in marketing intelligence
Month/Year Jun/2025
ISBN 978-183549418-9, 978-183549419-6
Pages
Publishing Company/Institution Emerald Publishers
Indexing Agency Scopus
Level International publisher
4 Reference book Synergizing digital learning with customer engagement in digital era 978-183662560-5,978-183662561-2 Jun 2025

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RAVI V,THIRUPATHI MANICKAM,MUDITA SINHA
Title of Book Marketing Intelligence (Part B)
Title of Book/Chapter/Article/Case Study) Synergizing digital learning with customer engagement in digital era
Month/Year Jun/2025
ISBN 978-183662560-5,978-183662561-2
Pages
Publishing Company/Institution Emerald
Indexing Agency Scopus
Level International publisher
5 Text book Natural processing language: Business strategy in marketing intelligence 978-183549418-9, 978-183549419-6 May 2025

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RAGHUNANDAN G,THIRUPATHI MANICKAM,ANANTHAN S,KANKITHA MUKHERJEE,MUDITA SINHA
Title of Book Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Title of Book/Chapter/Article/Case Study) Natural processing language: Business strategy in marketing intelligence
Month/Year May/2025
ISBN 978-183549418-9, 978-183549419-6
Pages 175 - 193
Publishing Company/Institution Emerald Publishing
Indexing Agency Scopus
Level International publisher
6 Reference book Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects 978-183549418-9, 978-183549419-6 May 2025

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) NARASIMHA MURTHY H ,MUDITA SINHA,BHANDARI A,PRIYA S S,KABIRAJ
Title of Book Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects
Title of Book/Chapter/Article/Case Study) Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects
Month/Year May/2025
ISBN 978-183549418-9, 978-183549419-6
Pages
Publishing Company/Institution Emerald Publishers
Indexing Agency Scopus
Level International publisher
7 Text book Enhancing Academic Credential Verification Through Blockchain Technology Adoption in University Academic Management Systems 9798369368138 Jul 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHANMUGAM SUBRAMANIAN,RAGHAVENDRA A N,VIJAYAKUMAR G,MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ
Title of Book Improving Service Quality and Customer Engagement With Marketing Intelligence
Title of Book/Chapter/Article/Case Study) Enhancing Academic Credential Verification Through Blockchain Technology Adoption in University Academic Management Systems
Month/Year Jul/2024
ISBN 9798369368138
Pages 276 - 292
Publishing Company/Institution IGI Global Publishing
Indexing Agency Scopus
Level International publisher
8 Reference book A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts 9798369327548 Jun 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,THEODORE K. TARNANIDIS,NIKOLAOS SKLAVOUNOS
Title of Book New Trends in Marketing and Consumer Science
Title of Book/Chapter/Article/Case Study) A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
Month/Year Jun/2024
ISBN 9798369327548
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
9 Reference book Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework 9798369323670 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ
Title of Book Future of Customer Engagement Through Marketing Intelligence
Title of Book/Chapter/Article/Case Study) Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework
Month/Year May/2024
ISBN 9798369323670
Pages 96 - 115
Publishing Company/Institution IGI
Indexing Agency Scopus
Level International publisher
10 Reference book ARise to the Occasion: Elevating Customer Engagement 9798369323670 May 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DINESH KUMAR R,MUDITA SINHA
Title of Book Future of Customer Engagement Through Marketing Intelligence
Title of Book/Chapter/Article/Case Study) ARise to the Occasion: Elevating Customer Engagement
Month/Year May/2024
ISBN 9798369323670
Pages 184 - 203
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
11 Reference book Energy-Efficient Smart Cities with Green Internet of Things. 978-3-030-73295-0 Sep 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ELIZABETH CHACKO,PRIYA MAKHIJA, SABAYASACHI,MUDITA SINHA,CHINMAY CHAKRABORTY
Title of Book Green Technological Innovation for Sustainable Smart Societies.
Title of Book/Chapter/Article/Case Study) Energy-Efficient Smart Cities with Green Internet of Things.
Month/Year Sep/2022
ISBN 978-3-030-73295-0
Pages 345 - 361
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
12 Reference book AI Based Technologies for Digital and Banking Fraud During Covid-19 978-3-030-99079-4 Jun 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ELIZABETH CHACKO,PRIYA MAKHIJA,ESSAM HALIM,MOHAMED ABD,DIEGO OLIVA LAITH ABUALIGA
Title of Book Studies in Computational Intelligence
Title of Book/Chapter/Article/Case Study) AI Based Technologies for Digital and Banking Fraud During Covid-19
Month/Year Jun/2022
ISBN 978-3-030-99079-4
Pages 443 - 449
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
13 Reference book AI Based Technologies for Digital and Banking Fraud During Covid-19 978-3-030-99079-4 Jun 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ELIZABETH CHACKO,MUDITA SINHA,PRIYA MAKHIJA,ESSAM HALIM HOUSSEIN, DR. MOHAMED ABD ELAZIZ, PROF
Title of Book Integrating Meta-Heuristics and Machine Learning for Real-World Optimization Problems
Title of Book/Chapter/Article/Case Study) AI Based Technologies for Digital and Banking Fraud During Covid-19
Month/Year Jun/2022
ISBN 978-3-030-99079-4
Pages 443 - 459
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
14 Reference book Transforming Financial Sector Through Financial Literacy and Fintech Revolution. 978-981-16-2652-4 Oct 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ELIZABETH CHACKO,MUDITA SINHA,PRIYA MAKHIJA,DR. ANANDA S., DHARMENDRA SINGH
Title of Book Financial Inclusion in Emerging Markets
Title of Book/Chapter/Article/Case Study) Transforming Financial Sector Through Financial Literacy and Fintech Revolution.
Month/Year Oct/2021
ISBN 978-981-16-2652-4
Pages 239 - 255
Publishing Company/Institution Palgrave
Indexing Agency Scopus
Level International publisher
15 Reference book Toward sustainability 4.0: A comprehensive analysis of sustainability in corporate environment ISBN 978-3-030-73294-3 Sep 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY,VARYNIA WANKHAR,CHINMAY CHAKRABORTY
Title of Book Green Technological Innovation for Sustainable Smart Societies
Title of Book/Chapter/Article/Case Study) Toward sustainability 4.0: A comprehensive analysis of sustainability in corporate environment
Month/Year Sep/2021
ISBN ISBN 978-3-030-73294-3
Pages 67 - 87
Publishing Company/Institution Springer International Publishing
Indexing Agency Scopus
Level International publisher
16 Reference book Energy-Efficient smart cities with green internet of things ISBN 978-3-030-73294-3 Sep 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,ELIZABETH CHACKO,PRIYA MAKHIJA,CHINMAY CHAKRABORTY
Title of Book Green Technological Innovation for Sustainable Smart Societies Post Pandemic Era
Title of Book/Chapter/Article/Case Study) Energy-Efficient smart cities with green internet of things
Month/Year Sep/2021
ISBN ISBN 978-3-030-73294-3
Pages 345 - 361
Publishing Company/Institution Springer International Publishing
Indexing Agency Scopus
Level International publisher
17 Reference book AI in E-Learning 978-1-83953-121-7 Mar 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY,MUKTA GOYAL,RAJLAKSHMI KRISHNAMURTHI,DIVAKAR YADAV
Title of Book E-Learning Methodologies-Fundamentals, technologies and application
Title of Book/Chapter/Article/Case Study) AI in E-Learning
Month/Year Mar/2021
ISBN 978-1-83953-121-7
Pages
Publishing Company/Institution IET-The institution of Engineering and Technology
Indexing Agency Scopus
Level International publisher
18 Reference book Artificial Intelligence and Internet of Things readiness: Inclination for hotels to support a sustainable environment 978-032385769-7 Nov 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY,DR MAMTA MITTAL
Title of Book Cognitive Computing for Human Robot Interaction: Principles and Practices"
Title of Book/Chapter/Article/Case Study) Artificial Intelligence and Internet of Things readiness: Inclination for hotels to support a sustainable environment
Month/Year Nov/2020
ISBN 978-032385769-7
Pages
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
19 Reference book AI Based Technologies For Digital And Banking Fraud During Covid -19 Not generated yet Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACO,DR DIEGO OLIVA,ALI WAGDY
Title of Book Artificial Intelligence for COVID-19
Title of Book/Chapter/Article/Case Study) AI Based Technologies For Digital And Banking Fraud During Covid -19
Month/Year Oct/2020
ISBN Not generated yet
Pages
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Business, Economics and Management (ICBEM2025) AI in Customer Contexts: Developing an Analysis Framework for Trustful and Responsible AI-Integration 27/05/2025 College Of Business Management, Chihlee University Of Technology International
2 Conference Presenter International Sustainability Conference Assessing the Role of ESG Practices in Sustainable Business: A Comprehensive Bibliometric Review 24/04/2025 IIM Banaglore International
3 Conference Presenter IIM Nagpur- IVY case conference 2024 Sinha?s Dilemma - The need for metaverse digital transformation strategy 20/12/2024 IIM Nagpur International
4 Conference Presenter International conference on exploring the future of work:Adapting to technological, social and economic transformations Building Strong consumer relationships through Social Media Marketing:A Focus on masstige brands 26/09/2024 Kristujayanti College International
5 Conference Presenter SVKM's NMIMS Case Study Conference 2024 "Towards Metaverse:The dilemma of establishing a value-driven digital transformation strategy for the Telecom Industry" 01/03/2024 NMIMS Mumbai International
6 Conference Presenter International conference The journey of influencer to influence (AR) marketing for enhancing customer brand engagement: The moderating role of credibility 30/01/2024 IIM shillong International
7 Conference Presenter International Conference on "Leveraging Contemporary Management Practices for Sustainable Development Augmented Reality on Purchase Intention in Sports Industry: Mediating role of User Experience 22/12/2023 Dayananda Sagar University International
8 Seminar Presenter Sex workers and their Children: Legal, educational and health rights Stigmatization and Marginalization in the Indian Society: Issues and Challenges 13/12/2023 Christ University National
9 Conference Presenter INDAM 2023 Augmented reality for enhancing customer brand engagement 06/01/2023 NMIMS Mumbai International
10 Conference Presenter INDAM 2023 Augmented reality for enhancing customer brand engagement 06/01/2023 NMIMS Mumbai International
11 Conference Presenter ISDSI-Global Conference 2021 Consumers Intention to use Contactless Payment Systems (CPS) in New Normal 27/12/2022 IIM Nagpur International
12 Conference Presenter 2nd PRITAM SINGH MEMORIAL (PRISM) CONFERENCE Augmented Reality: New Future of Social Media In 17/11/2022 IIM Nagpur International
13 Conference Presenter International Research Conference on Sustainable Goal s Sustainable Packaging -The moderating role of willingness to pay 16/09/2022 Indian Institute of Management Bodhgaya International
14 Conference Presenter International Conference on sustainable goals Sustainable Packaging-Moderating role of willingness to pay 16/09/2022 IIM Bodhgaya International
15 Conference Presenter 8th PAN-IIM Word Management Conference Will the Behavioural Intention toward Collaborative Consumption of Shared Services change Post Covid-19 among young consumers? 16/12/2021 IIM Kohzikode International
16 Conference Presenter FORE International Marketing Conference, 2021 ?Determinants of Continuance Intention to use Game-Based Pedagogy Post Covid-19: Moderating effect of Flow Experience? 26/11/2021 Fore School of Management International
17 Conference Presenter International Management Conference on Post Covid Management Strategies: Consumers' Online Shopping Behaviour post COVID Analysis in India::Recovery, Resilience and Adaptation 23/04/2021 IIM Bodhgaya International
18 Conference Presenter International Conference Factors affecting people's choice for leisure tourism destination 10/04/2021 Subharti University International
19 Conference Presenter International Conference o on R -inventing Business, Entrepreneurship and sustainability in the era of challenge Experiential Marketing for enhanced brand value in airlines industry: A review agenda 26/02/2021 Manav Rachana International Institute of Research and Studies International
20 Conference Presenter Three Day International e-Conference Sustainable Interior Designing in the 21st Century - A Review 23/09/2020 NIZAM COLLEGE A Constituent College of Osmania University International
21 Seminar Presenter National Seminar on Mixed Methods in Social Science Research Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging 28/11/2019 Government Arts and Science College,Ollur National
22 Conference Presenter International Conference on Happiness in Higher Education for Excellence and Holistic Development A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants 21/11/2019 Jain Deemed to be University International
23 Conference Presenter International Conference on Rise of Disembedded Unilateral Economy Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour 08/11/2019 Krupanidhi Group of Institution International
24 Conference Presenter International Conference Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis 06/09/2019 Bangalore Institute of Management International
25 Conference Presenter Tenth International Conference on"Developing Organizations For The Future:Re-interpreting the modern business Landscape Impact of Digital Marketing and customer purchase intention with respect to jewelry industry 27/06/2019 IBS Bangalore International
26 Conference Presenter International Conference-Fusion 2019 Prevailing E Governanace Senario in India 15/02/2019 IFIM Bangalore International
27 Conference Presenter Future of Learning Conference 2019 Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation 04/01/2019 IIM BAngalore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 The art of formulating research problem 05/03/2024 Jain University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 SYNTHESIZING THE CRITICAL DRIVERS OF METAVERSE TO ESTABLISH THE DIGITAL TRANSFORMATION STRATEGY FOR THE TELECOMMUNICATION INDUSTRY ALOK KUMAR SINHA Christ University July 2023
2 The Effect Of Gamification Elements And Consumer Motivation On Mobile Application Engagement Mr. DINESH V J P Vellore Institute of Technology
Sl.No. Title of Invention Inventor(s) Filing Date
1 VIRTUAL REALITY CLASSROOM SIMULATION DEVICE FOR TEACHER TRAINING MUDITA SINHA 19-Sep-2024

Additional information

Title of Invention VIRTUAL REALITY CLASSROOM SIMULATION DEVICE FOR TEACHER TRAINING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA
Type of Specification Complete
Type of Patent
Granted/Awarded Date 15-Nov-2024
Publication/Application Date 15-Nov-2024
Application/Filing Date 19-Sep-2024
IPC Number
Publication Number 431038-001
Patent Number 217118
Field of Invention Computer Science
2 WRIST BAND FOR WOMAN SECURITY MUDITA SINHA,MS. GHAZALA ANSARI,MR. VINAY KUMAR SHARMA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH,DR.BELSAM JEBA ANANTH,MR. M.SUDHARSAN, MR. PANKAJ AGRAWAL,DR. HARIKUMAR PALLATHADKA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH 31-Oct-2023

Additional information

Title of Invention WRIST BAND FOR WOMAN SECURITY
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA,MS. GHAZALA ANSARI,MR. VINAY KUMAR SHARMA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH,DR.BELSAM JEBA ANANTH,MR. M.SUDHARSAN, MR. PANKAJ AGRAWAL,DR. HARIKUMAR PALLATHADKA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH
Type of Specification Complete
Type of Patent
Granted/Awarded Date 26-Oct-2023
Publication/Application Date 27-Oct-2023
Application/Filing Date 31-Oct-2023
IPC Number
Publication Number 394194-001
Patent Number 394194-001
Field of Invention computer science
3 Business Analytics data-driven management: empirical evidence from new tourist businesses MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA 27-Sep-2022

Additional information

Title of Invention Business Analytics data-driven management: empirical evidence from new tourist businesses
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 07-Oct-2022
Application/Filing Date 27-Sep-2022
IPC Number
Publication Number 202241055254A
Patent Number 202241055254
Field of Invention COMPUTER SCIENCE
4 MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO 01-Aug-2022

Additional information

Title of Invention MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 12-Aug-2022
Application/Filing Date 01-Aug-2022
IPC Number
Publication Number 202211043969
Patent Number 202211043969 A
Field of Invention Communication
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Cultivating Authentic Persuasion: A Cross-Cultural Exploration of Micro-Influencers and User-Generated Content to raise awareness about eco-friendly practices and Conscious Living MUDITA SINHA, MUDITA.SINHADR CHRISTINA IIUZADA Texas International Education Fund External
2 Preserving Cultural Heritage: Transforming the Livelihoods of Women Handloom Weavers in Karnataka Region MUDITA SINHA, LEENA N FUKEY,DIPPI VERMA,RAMEESHA KALRA Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 On Indian Knowledge System Malaviya Mission Teachers Training Center University of Mysore National Participant 03/03/2025
2 PhD Supervisor Training Program Meerashpa Learning Solution International Participant 10/02/2025
3 7 Days National Virtual Faculty Development programme on Innovative Education: Integration of SDGs in curriculum framework Kristu Jayanti College National Participant 17/09/2024
4 Marketing Analytics Foundation Course era International Participant 13/08/2024
5 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development College Christ University Institutional Participant 05/12/2022
6 has participated in ? One Week Virtual FDP on Advanced Machine Learning Algorithms for Real Time Applications using R and Python? RV Institute of Management International Participant 01/08/2022
7 Constructive Teaching Expertise in Phygital Era Sushant University International Participant 18/07/2022
8 Faculty Development Programme on ?Personal Investment and Tax Planning? Presidency University International Participant 26/04/2022
9 INDAM 2022 Workshop-Introduction to PLS-SEM Using SmartPLS INDAM International Participant 21/03/2022
10 Online MDP on Role of Business in Sustainable Development RV Institute of Management Participant 24/01/2022
11 Data Analytics for Research and Publication IIM Vishakapatnam National Participant 04/10/2021
12 Innovation Incubation Start ups and Research Challenges QIS college of Engineering and Technology International Participant 14/06/2021
13 Research Methodology Workshop IIM Bodhgaya International Participant 21/04/2021
14 Online Faculty Development Programe on"Implications of COVID-19 on World Economy" RV Institute of Management National Participant 20/05/2020
15 Three day online Faculty Development Program on ?Recent Trends In Research Methodology? BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY National Participant 19/05/2020
16 Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures Global Institute of Management Sciences National Participant 09/05/2020
17 National Webinar on Use of Elsevier Tools in Research Workflow University of Madras-School of Business and Management. Department of Commerce National Participant 05/05/2020
18 International Webinar on How to Publish our Research in Top Tier Journals Dr MGR Educational and Research Institute-Deemed to be University International Participant 30/04/2020
19 Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY? K.J. Somaiya College of Science & Commerce in collaboration with Elsevier National Participant 25/04/2020
20 Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs Ramanujan College-Delhi University International Participant 20/04/2020
21 Conquer PCOS Department of Hotel Management,CHRIST (Deemed to be University) Institutional Organiser & Participant 30/01/2020
22 Work shop on Nvivo Department of Hotel Management,CHRIST(Deemed to be University) Institutional Organiser & Participant 19/12/2019
23 Management Development Programme on Consultancy CHRIST (Deemed to be University) National Organiser & Participant 02/12/2019
24 Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation CHRIST (Deemed to be University) International Participant 28/11/2019
25 Workshop on Neuro marketing Arihanth Group of Institutions Institutional Invited Resource Person/Trainer 24/08/2019
26 Faculty Development Programme MLA Academy of Higher Learning National Participant 31/07/2019
27 National Level FDP on Scientific Writing and Research Publication Jain University National Participant 25/01/2019
28 FDP on Case Study Analysis and Writing CMS Business School Jain Deemed to be University National Participant 27/11/2018
29 five days Orientation Program Christ University Participant 17/08/2018
30 Faculty Development Program on Blended MOOCs IIM Bangalore Institutional Participant 11/08/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Resource Person for International Conference Invited as Technical session chair in International Conference DSI-Dayananda Sagar Business Academy 29 March 2019
2 Gurupnishad Samman The award has been given for performance in teaching field. Charles Walter Society for Innovation & Research 13 December 2020
3 Track Session Chair Awarded for being the session chair in International conference he Oxford College of Business Management 30 June 2022
4 Resource person for a session on Recent Trend in Marketing Conducted a session on :Recent Trends of Marketing" for the bridge program of Dayananda Sagar Business Academy Dayananda Sagar Business Academy 12 September 2022
5 Best paper award second position in the international conference IIM shillong 31 January 2024
6 Editorial Board member Editorial Board member of Scopus-indexed journal named Acta Comercii Acta Commercii 20 March 2024
7 National Advisory Committe National Advisory Committee for second International Conference on EMERGING TECHNOLOGIES & SUSTAINABLE BUSINESS PRACTICES ICETSBP-24 Chandigarh University 19 March 2024
8 Expert Panel Member of Doctoral committee As a part of Doctoral Committee member I will be evaluating the progress of the PhD Studnets as ISME ISME(International School of Business Excellence) 12 September 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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