Dr MUDITA SINHA
MMM, PGPBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology / 28 / 20 / 926 - 944 2005-4238 08-Jan-2020
2 Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour Test engineering and management Journal / 82 / -- / 16592 - 16600 0193-4120 28-Feb-2020
3 Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis International Journal of Psychosocial Rehabilitation / 24 / 7 / 139 - 151 1475-7192 11-Mar-2020
4 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology / 28 / 20 / 926 - 944 2005-4238 08-Jan-2020
5 Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk Informatica, An International Journal of Computing and Informatics / 45 / 6 / 45 - 52 0868-4952 07-Oct-2021
6 Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers Journal of Promotion Management / / / - 1049-6491 29-Nov-2021
7 Factors Affecting Digital Visibility of Small and Medium Enterprises in India Vision Journal of Business Perspective / / / - 2249-5304 04-Dec-2021
8 Sustainable Interior Designing in the 21st Century - a Review ECS Transactions / 107 / 1 / 6801 - 6823 19385862 01-Jun-2022
9 The visibility challenge: digital platforms giving a face to Indian small and medium enterprises International Journal of Technoentrepreneurship / 4 / 3 / 180 - 197 1746-5389 20-Nov-2022
10 Augmented Reality: New Future of Social Media Influencer Marketing Vision: The Journal of Business Perspective / / / - 0972-2629, 2249-5304 13-Jun-2023
11 WOW Skin Science: strategic adaptation for responsible advertising Emerald Emerging Markets Case Studies / 14 / 3 / - 2045-0621 27-Aug-2024
12 Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility Journal of Global Fashion Marketing / / / - 2093-2685 11-Feb-2025
13 How Social Media Marketing Impacts Relationship Quality for Masstige Brands Journal of Relationship Marketing / / / 1 - 31 1533-2667 26-May-2025
14 The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda Acta Psychologica / 260 / 105659 / 1 - 20 1873-6297 06-Oct-2025
15 Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women IIM Kozhikode Society & Management Review / / / - 2277-9752 28-Jan-2026
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Cognitive Computing for Human Robot Interaction: Principles and Practices" MUDITA SINHA,LEENA N FUKEY,DR MAMTA MITTAL 978-032385769-7 /
2 E-Learning Methodologies-Fundamentals, technologies and application MUDITA SINHA,LEENA N FUKEY,DIVAKAR YADAV, MUKTA GOYAL, RAJLAKSHMI KRISHNAMURTHI 978-1-83953-121-7 /
3 Artificial Intelligence for COVID-19 MUDITA SINHA,ALI WAGDY, DR DIEGO OLIVA, DR ELIZABETH CHACO, DR PRIYA MAKHIJA Not generated yet /
4 Studies in Computational Intelligence MUDITA SINHA,ELIZABETH CHACKO,, ESSAM HALIM,MOHAMED ABD,DIEGO OLIVA LAITH ABUALIGA, PRIYA MAKHIJA 978-3-030-99079-4 /
5 Green Technological Innovation for Sustainable Smart Societies MUDITA SINHA,LEENA N FUKEY,CHINMAY CHAKRABORTY, VARYNIA WANKHAR ISBN 978-3-030-73294-3 /
6 Green Technological Innovation for Sustainable Smart Societies Post Pandemic Era MUDITA SINHA,CHINMAY CHAKRABORTY, ELIZABETH CHACKO, PRIYA MAKHIJA ISBN 978-3-030-73294-3 /
7 HR Analytics in an Era of Rapid Automation RADHA YADAV,JOSEPH VARGHESE , MUDITA SINHA 9781668489420 /
8 Integrating Meta-Heuristics and Machine Learning for Real-World Optimization Problems ELIZABETH CHACKO,MUDITA SINHA,ESSAM HALIM HOUSSEIN, DR. MOHAMED ABD ELAZIZ, PROF, PRIYA MAKHIJA 978-3-030-99079-4 /
9 Green Technological Innovation for Sustainable Smart Societies. ELIZABETH CHACKO,MUDITA SINHA,CHINMAY CHAKRABORTY, PRIYA MAKHIJA, SABAYASACHI 978-3-030-73295-0 /
10 Financial Inclusion in Emerging Markets ELIZABETH CHACKO,MUDITA SINHA,DR. ANANDA S., DHARMENDRA SINGH, PRIYA MAKHIJA 978-981-16-2652-4 /
11 Future of customer engagement through marketing intelligence MUDITA SINHA,ARABINDA BHANDARI, SAJAL KABIRAJ, SAMANT SHANT PRIYA 979-836932368-7 /
12 Future of Customer Engagement Through Marketing Intelligence MUDITA SINHA,ARABINDA BHANDARI, SAJAL KABIRAJ, SAMANT SHANT PRIYA 9798369323670 /
13 New Trends in Marketing and Consumer Science MUDITA SINHA,ELANGOVAN N, JACOB JOSEPH K,NIKOLAOS SKLAVOUNOS, THEODORE K. TARNANIDIS 9798369327548 /
14 Improving service quality and customer engagement with marketing intelligence MUDITA SINHA,DR ARABINDA BHANDARI, DR SAJAL KABIRAJ, DR SAMANT SHANT PRIYA 9798369368138 /
15 Improving Service Quality and Customer Engagement With Marketing Intelligence SHANMUGAM SUBRAMANIAN,MUDITA SINHA, RAGHAVENDRA A N,ARABINDA BHANDARI,, SAJAL KABIRAJ, SAMANT SHANT PRIYA, VIJAYAKUMAR G 9798369368138 /
16 Future of Customer Engagement Through Marketing Intelligence DINESH KUMAR R,MUDITA SINHA 9798369323670 /
17 Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization RAGHUNANDAN G,MUDITA SINHA, THIRUPATHI MANICKAM,ANANTHAN S, KANKITHA MUKHERJEE 978-183549418-9, 978-183549419-6 /
18 Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape THIRUPATHI MANICKAM,MUDITA SINHA,KALENAHALLI, DEVARAJANAYAKA, RAVI V., SAMRIDDHA D.P. 978-183662560-5, 978-183662561-2 /
19 Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization THIRUPATHI MANICKAM,MUDITA SINHA,GIRI, HIMANSHI R., NAYAK, SHAKTI SWARUPA, SRIRAM ANANTHAN 978-183549418-9, 978-183549419-6 /
20 Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape MUDITA SINHA,DR ARABINDA BHANDARI, DR SAJAL KABIRAJ, DR SAMANT SHANT PRIYA ISBN: 978-1-83662-561-2, eISBN: 978-1-83662-560-5 /
21 World Scientific Series on New Paradigms in Sustainable Business Economics in Emerging Markets: Volume 1 Market Dynamics and Strategies in a Post-Crisis World MUDITA SINHA,AVIRAL KUMAR TIWARI (IIM BODHGAYA), BIRANCHI NARAYAN SWAR, CHANDAN PARSAD (IIM BODHGAYA), MALLIKA SRIVASTAVA, RAVEESH KRISHNANKUTTY (IIM BODHGAYA), VINITA S SAHAY (IIM BODHGAYA) E copy:978-9811292118 , hard: 978-981-12-9209-5 /
22 Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape SANGEETHA R,MUDITA SINHA,ARABINDA BHANDARI, SAJAL KABIR, SAMANT SHANT PRIYA, SHIMMY FRANCIS 978-1-83662-560-5 /
23 Strategic Leadership and Management MUDITA SINHA,MALLIKA SRIVASTAVA 978-104080547-3 /
24 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
25 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
26 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,BHAGABATI, SABITA, LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
27 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,LONGE, OLUMIDE BABATOPE, NWOGU, GODWIN AYODEJI, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
28 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,ADEOYE, SOLOMON OLUSEGUN, EGWAKHE, JOHNSON ASHIEMAMHO, LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
29 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,DIVYA D, LONGE, OLUMIDE BABATOPE, NARWAL, MAHABIR, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
30 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, ŞIMŞEK, AHMET BAHADIR, ŞIMŞEK, TUĞÇE, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
31 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,ARA, UMME, LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, PANDEY, SHIVANI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
32 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,AGAMALAFIYA, MARY, INOBEMHE, KELVIN, LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, SANTAS, TSEGYU, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
33 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,KUMAR, G., LONGE, OLUMIDE BABATOPE, OLUBIYI, TIMILEHIN OLASOJI, RAJA, R. VIJAY, SESHASAI, SALADI JASWANTH, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
34 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,AROGE, ISRAEL OLABODE, AYODEJI, OLAMIDE TITILAYO, IBIKUNLE, TITILAYO DORIS, LONGE, OLUMIDE BABATOPE, OBISANYA, ABIODUN RICHARD, OLUBIYI, TIMILEHIN OLASOJI A, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
35 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,AJAYI, MARY-ANN ONOSHIOKE, ISIAVWE, ROSETTA OKIEMUTE, JEJELOLA, FOLAJIMI OLAYIWOLA, LONGE, OLUMIDE BABATOPE, OLADELE, OLAYIWOLA OWOADE, OLUBIYI, TIMILEHIN OLASOJI, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
36 Contemporary Issues in Entrepreneurship Research - Resilience Strategies for Small Business in Industry 5.0 MUDITA SINHA,CHAUDHARY, KULDEEP, CHAUDHRY, RISHI, KUMAR, RAJ, LONGE, OLUMIDE BABATOPE, MALIK, NITIKA, OLUBIYI, TIMILEHIN OLASOJI, SHARMA, MOHIT, SUSELA DEVI, K. SUPPIAH 978-1-83662-406-6 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 Future of Learning Conference 2019 CONFERENCES Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation PRESENTER) IIM BAngaloreIIM Bangalore 04/01/2019
2 International Conference-Fusion 2019 CONFERENCES Prevailing E Governanace Senario in India PRESENTER) IFIM BangaloreIFIM Bangalore 15/02/2019
3 Tenth International Conference on"Developing Organizations For The Future:Re-interpreting the modern business Landscape CONFERENCES Impact of Digital Marketing and customer purchase intention with respect to jewelry industry PRESENTER) IBS BangaloreIBS Bangalore 27/06/2019
4 International Conference CONFERENCES Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis PRESENTER) Bangalore Institute of ManagementBangalore 06/09/2019
5 International Conference on Happiness in Higher Education for Excellence and Holistic Development CONFERENCES A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants PRESENTER) Jain Deemed to be UniversityBangalore 21/11/2019
6 International Conference on Rise of Disembedded Unilateral Economy CONFERENCES Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour PRESENTER) Krupanidhi Group of InstitutionBangalore 08/11/2019
7 National Seminar on Mixed Methods in Social Science Research SEMINARS Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging PRESENTER) Government Arts and Science College,OllurThrissur 28/11/2019
8 International Conference o on R -inventing Business, Entrepreneurship and sustainability in the era of challenge CONFERENCES Experiential Marketing for enhanced brand value in airlines industry: A review agenda PRESENTER) Manav Rachana International Institute of Research and StudiesVirtual 26/02/2021
9 Three Day International e-Conference CONFERENCES Sustainable Interior Designing in the 21st Century - A Review PRESENTER) NIZAM COLLEGE A Constituent College of Osmania UniversityVirtual 23/09/2020
10 International Conference CONFERENCES Factors affecting people's choice for leisure tourism destination PRESENTER) Subharti UniversityOnline 10/04/2021
11 International Management Conference on Post Covid Management Strategies: CONFERENCES Consumers' Online Shopping Behaviour post COVID Analysis in India::Recovery, Resilience and Adaptation PRESENTER) IIM BodhgayaVirtual 23/04/2021
12 FORE International Marketing Conference, 2021 CONFERENCES ?Determinants of Continuance Intention to use Game-Based Pedagogy Post Covid-19: Moderating effect of Flow Experience? PRESENTER) Fore School of ManagementOnline 26/11/2021
13 8th PAN-IIM Word Management Conference CONFERENCES Will the Behavioural Intention toward Collaborative Consumption of Shared Services change Post Covid-19 among young consumers? PRESENTER) IIM KohzikodeIIM Kohzikode 16/12/2021
14 ISDSI-Global Conference 2021 CONFERENCES Consumers Intention to use Contactless Payment Systems (CPS) in New Normal PRESENTER) IIM NagpurIIM Nagpur 27/12/2022
15 International Conference on sustainable goals CONFERENCES Sustainable Packaging-Moderating role of willingness to pay PRESENTER) IIM BodhgayaHybrid 16/09/2022
16 2nd PRITAM SINGH MEMORIAL (PRISM) CONFERENCE CONFERENCES Augmented Reality: New Future of Social Media In PRESENTER) IIM NagpurNagpur 17/11/2022
17 INDAM 2023 CONFERENCES Augmented reality for enhancing customer brand engagement PRESENTER) NMIMS MumbaiMumbai 06/01/2023
18 INDAM 2023 CONFERENCES Augmented reality for enhancing customer brand engagement PRESENTER) NMIMS MumbaiMumbai 06/01/2023
19 International conference CONFERENCES The journey of influencer to influence (AR) marketing for enhancing customer brand engagement: The moderating role of credibility PRESENTER) IIM shillongIIM Shillong 30/01/2024
20 International Conference on "Leveraging Contemporary Management Practices for Sustainable Development CONFERENCES Augmented Reality on Purchase Intention in Sports Industry: Mediating role of User Experience PRESENTER) Dayananda Sagar UniversityBangalore 22/12/2023
21 SVKM's NMIMS Case Study Conference 2024 CONFERENCES "Towards Metaverse:The dilemma of establishing a value-driven digital transformation strategy for the Telecom Industry" PRESENTER) NMIMS MumbaiHybrid 01/03/2024
22 International conference on exploring the future of work:Adapting to technological, social and economic transformations CONFERENCES Building Strong consumer relationships through Social Media Marketing:A Focus on masstige brands PRESENTER) Kristujayanti CollegeBangalore 26/09/2024
23 IIM Nagpur- IVY case conference 2024 CONFERENCES Sinha?s Dilemma - The need for metaverse digital transformation strategy PRESENTER) IIM Nagpur 20/12/2024
24 International Sustainability Conference CONFERENCES Assessing the Role of ESG Practices in Sustainable Business: A Comprehensive Bibliometric Review PRESENTER) IIM BanagloreIIM Bangalore 24/04/2025
25 Association for Business Communication 90th Annual International Conference CONFERENCES Collaborative Online International Learning Programs: The Mediating Role of Cultural Intelligence for Business Skill Development PRESENTER) Association of Business Communication 15/10/2025
26 10 PAN-IIM WORLD MANAGEMENT CONFERENCE (WMC) 2025 CONFERENCES The Role of Awe in Sustainable Consumption Behaviour: A Systematic Literature Review PRESENTER) IIM RachiIIM Rachi 27/11/2025
27 International Conference on Business Innovation and Transformation CONFERENCES How Awe shapes sustainable consumption behaviour: A systematic Literature review CO_PRESENTER) CHRIST (Deemed to be University) 18/02/2026
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 The art of formulating research problem 05/03/2024 Jain University
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 SYNTHESIZING THE CRITICAL DRIVERS OF METAVERSE TO ESTABLISH THE DIGITAL TRANSFORMATION STRATEGY FOR THE TELECOMMUNICATION INDUSTRY ALOK KUMAR SINHA Christ University SUPERVISOR Ongoing July 2023
2 The Effect Of Gamification Elements And Consumer Motivation On Mobile Application Engagement Mr. DINESH V J P EXAMINER
3 . ARDRA T DAYANAND Christ University SUPERVISOR Ongoing October 2025
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING MUDITA SINHA 01-Aug-2022
2 Business Analytics data-driven management: empirical evidence from new tourist businesses MUDITA SINHA 27-Sep-2022
3 WRIST BAND FOR WOMAN SECURITY MUDITA SINHA 31-Oct-2023
4 VIRTUAL REALITY CLASSROOM SIMULATION DEVICE FOR TEACHER TRAINING MUDITA SINHA 19-Sep-2024
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Cultivating Authentic Persuasion: A Cross-Cultural Exploration of Micro-Influencers and User-Generated Content to raise awareness about eco-friendly practices and Conscious Living MUDITA SINHA,DR CHRISTINA IIUZADA Texas International Education Fund External
2 Crafting Futures: Indigenous Weaving Practices as Tools for Women’s Empowerment and Heritage Preservation in Karnataka MUDITA SINHA,DIPPI VERMA,PARVATHY V K,SHINEY SAM Indian Council of Social Science Research (ICSSR) External
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 On Indian Knowledge System Malaviya Mission Teachers Training Center University of Mysore, Malaviya Mission Teachers Training Center Universi National Participant 03/03/2025
2 PhD Supervisor Training Program Meerashpa Learning Solution,  International Participant 10/02/2025
3 7 Days National Virtual Faculty Development programme on Innovative Education: Integration of SDGs in curriculum framework Kristu Jayanti College,  National Participant 17/09/2024
4 Marketing Analytics Foundation Course era,  International Participant 13/08/2024
5 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development College Christ University,  Institutional Participant 05/12/2022
6 has participated in ? One Week Virtual FDP on Advanced Machine Learning Algorithms for Real Time Applications using R and Python? RV Institute of Management,  International Participant 01/08/2022
7 Constructive Teaching Expertise in Phygital Era Sushant University,  International Participant 18/07/2022
8 Faculty Development Programme on ?Personal Investment and Tax Planning? Presidency University, Presidency University International Participant 26/04/2022
9 INDAM 2022 Workshop-Introduction to PLS-SEM Using SmartPLS INDAM,  International Participant 21/03/2022
10 Online MDP on Role of Business in Sustainable Development RV Institute of Management,  Participant 24/01/2022
11 Data Analytics for Research and Publication IIM Vishakapatnam,  National Participant 04/10/2021
12 Innovation Incubation Start ups and Research Challenges QIS college of Engineering and Technology, QIS college of Engineering and Technology International Participant 14/06/2021
13 Research Methodology Workshop IIM Bodhgaya, IIM Bodhgaya International Participant 21/04/2021
14 Online Faculty Development Programe on"Implications of COVID-19 on World Economy" RV Institute of Management,  National Participant 20/05/2020
15 Three day online Faculty Development Program on ?Recent Trends In Research Methodology? BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY ,  National Participant 19/05/2020
16 Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures Global Institute of Management Sciences, Global Institute of Management Sciences National Participant 09/05/2020
17 National Webinar on Use of Elsevier Tools in Research Workflow University of Madras-School of Business and Management. Department of Commerce, University of Madras-School of Business and Manage National Participant 05/05/2020
18 International Webinar on How to Publish our Research in Top Tier Journals Dr MGR Educational and Research Institute-Deemed to be University, Dr MGR Educational and Research Institute-Deemed t International Participant 30/04/2020
19 Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY? K.J. Somaiya College of Science & Commerce in collaboration with Elsevier,  National Participant 25/04/2020
20 Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs Ramanujan College-Delhi University, Ramanujan College-Delhi University International Participant 20/04/2020
21 Conquer PCOS Department of Hotel Management,CHRIST (Deemed to be University),  Institutional Organiser & Participant 30/01/2020
22 Work shop on Nvivo Department of Hotel Management,CHRIST(Deemed to be University),  Institutional Organiser & Participant 19/12/2019
23 Management Development Programme on Consultancy CHRIST (Deemed to be University),  National Organiser & Participant 02/12/2019
24 Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation CHRIST (Deemed to be University),  International Participant 28/11/2019
25 Workshop on Neuro marketing Arihanth Group of Institutions, Arihanth Group of Institution Institutional Invited Resource Person/Trainer 24/08/2019
26 Faculty Development Programme MLA Academy of Higher Learning, MLA Academy of Higher Learning Malleshwaram National Participant 31/07/2019
27 National Level FDP on Scientific Writing and Research Publication Jain University,  National Participant 25/01/2019
28 FDP on Case Study Analysis and Writing CMS Business School Jain Deemed to be University,  National Participant 27/11/2018
29 five days Orientation Program Christ University,  Participant 17/08/2018
30 Faculty Development Program on Blended MOOCs IIM Bangalore,  Institutional Participant 11/08/2018
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Resource Person for International Conference Invited as Technical session chair in International Conference DSI-Dayananda Sagar Business Academy 29 March 2019
2 Gurupnishad Samman The award has been given for performance in teaching field. Charles Walter Society for Innovation & Research 13 December 2020
3 Track Session Chair Awarded for being the session chair in International conference he Oxford College of Business Management 30 June 2022
4 Resource person for a session on Recent Trend in Marketing Conducted a session on :Recent Trends of Marketing" for the bridge program of Dayananda Sagar Business Academy Dayananda Sagar Business Academy 12 September 2022
5 Best paper award second position in the international conference IIM shillong 31 January 2024
6 Editorial Board member Editorial Board member of Scopus-indexed journal named Acta Comercii Acta Commercii 20 March 2024
7 National Advisory Committe National Advisory Committee for second International Conference on EMERGING TECHNOLOGIES & SUSTAINABLE BUSINESS PRACTICES ICETSBP-24 Chandigarh University 19 March 2024
8 Expert Panel Member of Doctoral committee As a part of Doctoral Committee member I will be evaluating the progress of the PhD Studnets as ISME ISME(International School of Business Excellence) 12 September 2024
Copyright
Sl.No. Applicants Title Date Published
1 MUDITA SINHA "Enhancing the generative artificial intelligence in education research agenda insights from the Indian continental region -