Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	WOW Skin Science: strategic adaptation for responsible advertising	Emerald Emerging Markets Case Studies / 14 / 3 / -	2045-0621	27-Aug-2024
2	Augmented Reality: New Future of Social Media Influencer Marketing	Vision: The Journal of Business Perspective / / / -	0972-2629, 2249-5304	13-Jun-2023
3	The visibility challenge: digital platforms giving a face to Indian small and medium enterprises	International Journal of Technoentrepreneurship / 4 / 3 / 180 - 197	1746-5389	20-Nov-2022
4	Sustainable Interior Designing in the 21st Century - a Review	ECS Transactions / 107 / 1 / 6801 - 6823	19385862	01-Jun-2022
5	Factors Affecting Digital Visibility of Small and Medium Enterprises in India	Vision Journal of Business Perspective / / / -	2249-5304	04-Dec-2021
6	Augmented Reality-enabled Instagram Game Filters: Key to Engaging Customers	Journal of Promotion Management / / / -	1049-6491	29-Nov-2021
7	Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk	Informatica, An International Journal of Computing and Informatics / 45 / 6 / 45 - 52	0868-4952	07-Oct-2021
8	Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis	International Journal of Psychosocial Rehabilitation / 24 / 7 / 139 - 151	1475-7192	11-Mar-2020
9	Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour	Test engineering and management Journal / 82 / -- / 16592 - 16600	0193-4120	28-Feb-2020
10	Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction	International journal of advance science and technology / 28 / 20 / 926 - 944	2005-4238	08-Jan-2020
11	Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction	International journal of advance science and technology / 28 / 20 / 926 - 944	2005-4238	08-Jan-2020

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape	THIRUPATHI MANICKAM,SAMRIDDHA D.P.,RAVI V.,KALENAHALLI, DEVARAJANAYAKA,MUDITA SINHA	978-183662560-5, 978-183662561-2	/
2	Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization	THIRUPATHI MANICKAM,NAYAK, SHAKTI SWARUPA,GIRI, HIMANSHI R.,SRIRAM ANANTHAN,MUDITA SINHA	978-183549418-9, 978-183549419-6	/
3	Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization	THIRUPATHI MANICKAM,RAGHUNANDAN G,KANKITHA MUKHERJEE,SRIRAM ANANTHAN,MUDITA SINHA	978-183549418-9, 978-183549419-6	/
4	Marketing Intelligence (Part B)	RAVI V,THIRUPATHI MANICKAM,MUDITA SINHA	978-183662560-5,978-183662561-2	/
5	Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape	SANGEETHA R,SHIMMY FRANCIS,MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIR	978-1-83662-560-5	/
6	Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization	RAGHUNANDAN G,THIRUPATHI MANICKAM,ANANTHAN S,KANKITHA MUKHERJEE,MUDITA SINHA	978-183549418-9, 978-183549419-6	/
7	Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects	NARASIMHA MURTHY H ,MUDITA SINHA,BHANDARI A,PRIYA S S,KABIRAJ	978-183549418-9, 978-183549419-6	/
8	Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization	MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ	ISBN: 978-1-83549-419-6, eISBN: 978-1-83549-418-9	/
9	Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape	MUDITA SINHA,DR ARABINDA BHANDARI,DR SAMANT SHANT PRIYA,DR SAJAL KABIRAJ	ISBN: 978-1-83662-561-2, eISBN: 978-1-83662-560-5	/
10	Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization	AISHWARYA N,ELANGOVAN N,SUNDARAVEL ELANGOVAN,AARTHY CHELLASAMY,SANGEETHA R,MUDITA SINHA	978-1-83549-419-6	/
11	World Scientific Series on New Paradigms in Sustainable Business Economics in Emerging Markets: Volume 1 Market Dynamics and Strategies in a Post-Crisis World	MUDITA SINHA,MALLIKA SRIVASTAVA,BIRANCHI NARAYAN SWAR,VINITA S SAHAY (IIM BODHGAYA), CHANDAN PARSAD (IIM BODHGAYA),RAVEESH KRISHNANKUTTY (IIM BODHGAYA),AVIRAL KUMAR TIWARI (IIM BODHGAYA)	E copy:978-9811292118 , hard: 978-981-12-9209-5	/
12	Improving service quality and customer engagement with marketing intelligence	MUDITA SINHA,DR ARABINDA BHANDARI,DR SAMANT SHANT PRIYA,DR SAJAL KABIRAJ	9798369368138	/
13	Improving Service Quality and Customer Engagement With Marketing Intelligence	SHANMUGAM SUBRAMANIAN,RAGHAVENDRA A N,VIJAYAKUMAR G,MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ	9798369368138	/
14	New Trends in Marketing and Consumer Science	MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,THEODORE K. TARNANIDIS,NIKOLAOS SKLAVOUNOS	9798369327548	/
15	Future of customer engagement through marketing intelligence	MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ	979-836932368-7	/
16	Future of Customer Engagement Through Marketing Intelligence	MUDITA SINHA,ARABINDA BHANDARI,SAMANT SHANT PRIYA,SAJAL KABIRAJ	9798369323670	/
17	Future of Customer Engagement Through Marketing Intelligence	DINESH KUMAR R,MUDITA SINHA	9798369323670	/
18	HR Analytics in an Era of Rapid Automation	RADHA YADAV,MUDITA SINHA,JOSEPH VARGHESE	9781668489420	/
19	Green Technological Innovation for Sustainable Smart Societies.	ELIZABETH CHACKO,PRIYA MAKHIJA, SABAYASACHI,MUDITA SINHA,CHINMAY CHAKRABORTY	978-3-030-73295-0	/
20	Studies in Computational Intelligence	MUDITA SINHA,ELIZABETH CHACKO,PRIYA MAKHIJA,ESSAM HALIM,MOHAMED ABD,DIEGO OLIVA LAITH ABUALIGA	978-3-030-99079-4	/
21	Integrating Meta-Heuristics and Machine Learning for Real-World Optimization Problems	ELIZABETH CHACKO,MUDITA SINHA,PRIYA MAKHIJA,ESSAM HALIM HOUSSEIN, DR. MOHAMED ABD ELAZIZ, PROF	978-3-030-99079-4	/
22	Financial Inclusion in Emerging Markets	ELIZABETH CHACKO,MUDITA SINHA,PRIYA MAKHIJA,DR. ANANDA S., DHARMENDRA SINGH	978-981-16-2652-4	/
23	Green Technological Innovation for Sustainable Smart Societies	MUDITA SINHA,LEENA N FUKEY,VARYNIA WANKHAR,CHINMAY CHAKRABORTY	ISBN 978-3-030-73294-3	/
24	Green Technological Innovation for Sustainable Smart Societies Post Pandemic Era	MUDITA SINHA,ELIZABETH CHACKO,PRIYA MAKHIJA,CHINMAY CHAKRABORTY	ISBN 978-3-030-73294-3	/
25	E-Learning Methodologies-Fundamentals, technologies and application	MUDITA SINHA,LEENA N FUKEY,MUKTA GOYAL,RAJLAKSHMI KRISHNAMURTHI,DIVAKAR YADAV	978-1-83953-121-7	/
26	Cognitive Computing for Human Robot Interaction: Principles and Practices"	MUDITA SINHA,LEENA N FUKEY,DR MAMTA MITTAL	978-032385769-7	/
27	Artificial Intelligence for COVID-19	MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACO,DR DIEGO OLIVA,ALI WAGDY	Not generated yet	/

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1	10 PAN-IIM WORLD MANAGEMENT CONFERENCE (WMC) 2025	Conference	The Role of Awe in Sustainable Consumption Behaviour: A Systematic Literature Review	Presenter)	IIM RachiIIM Rachi	27/11/2025
2	Association for Business Communication 90th Annual International Conference	Conference	Collaborative Online International Learning Programs: The Mediating Role of Cultural Intelligence for Business Skill Development	Presenter)	Association of Business Communication	15/10/2025
3	International Sustainability Conference	Conference	Assessing the Role of ESG Practices in Sustainable Business: A Comprehensive Bibliometric Review	Presenter)	IIM BanagloreIIM Bangalore	24/04/2025
4	IIM Nagpur- IVY case conference 2024	Conference	Sinha?s Dilemma - The need for metaverse digital transformation strategy	Presenter)	IIM Nagpur	20/12/2024
5	International conference on exploring the future of work:Adapting to technological, social and economic transformations	Conference	Building Strong consumer relationships through Social Media Marketing:A Focus on masstige brands	Presenter)	Kristujayanti CollegeBangalore	26/09/2024
6	SVKM's NMIMS Case Study Conference 2024	Conference	"Towards Metaverse:The dilemma of establishing a value-driven digital transformation strategy for the Telecom Industry"	Presenter)	NMIMS MumbaiHybrid	01/03/2024
7	International conference	Conference	The journey of influencer to influence (AR) marketing for enhancing customer brand engagement: The moderating role of credibility	Presenter)	IIM shillongIIM Shillong	30/01/2024
8	International Conference on "Leveraging Contemporary Management Practices for Sustainable Development	Conference	Augmented Reality on Purchase Intention in Sports Industry: Mediating role of User Experience	Presenter)	Dayananda Sagar UniversityBangalore	22/12/2023
9	INDAM 2023	Conference	Augmented reality for enhancing customer brand engagement	Presenter)	NMIMS MumbaiMumbai	06/01/2023
10	INDAM 2023	Conference	Augmented reality for enhancing customer brand engagement	Presenter)	NMIMS MumbaiMumbai	06/01/2023
11	ISDSI-Global Conference 2021	Conference	Consumers Intention to use Contactless Payment Systems (CPS) in New Normal	Presenter)	IIM NagpurIIM Nagpur	27/12/2022
12	2nd PRITAM SINGH MEMORIAL (PRISM) CONFERENCE	Conference	Augmented Reality: New Future of Social Media In	Presenter)	IIM NagpurNagpur	17/11/2022
13	International Conference on sustainable goals	Conference	Sustainable Packaging-Moderating role of willingness to pay	Presenter)	IIM BodhgayaHybrid	16/09/2022
14	8th PAN-IIM Word Management Conference	Conference	Will the Behavioural Intention toward Collaborative Consumption of Shared Services change Post Covid-19 among young consumers?	Presenter)	IIM KohzikodeIIM Kohzikode	16/12/2021
15	FORE International Marketing Conference, 2021	Conference	?Determinants of Continuance Intention to use Game-Based Pedagogy Post Covid-19: Moderating effect of Flow Experience?	Presenter)	Fore School of ManagementOnline	26/11/2021
16	International Management Conference on Post Covid Management Strategies:	Conference	Consumers' Online Shopping Behaviour post COVID Analysis in India::Recovery, Resilience and Adaptation	Presenter)	IIM BodhgayaVirtual	23/04/2021
17	International Conference	Conference	Factors affecting people's choice for leisure tourism destination	Presenter)	Subharti UniversityOnline	10/04/2021
18	International Conference o on R -inventing Business, Entrepreneurship and sustainability in the era of challenge	Conference	Experiential Marketing for enhanced brand value in airlines industry: A review agenda	Presenter)	Manav Rachana International Institute of Research and StudiesVirtual	26/02/2021
19	Three Day International e-Conference	Conference	Sustainable Interior Designing in the 21st Century - A Review	Presenter)	NIZAM COLLEGE A Constituent College of Osmania UniversityVirtual	23/09/2020
20	National Seminar on Mixed Methods in Social Science Research	Seminar	Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging	Presenter)	Government Arts and Science College,OllurThrissur	28/11/2019
21	International Conference on Happiness in Higher Education for Excellence and Holistic Development	Conference	A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants	Presenter)	Jain Deemed to be UniversityBangalore	21/11/2019
22	International Conference on Rise of Disembedded Unilateral Economy	Conference	Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour	Presenter)	Krupanidhi Group of InstitutionBangalore	08/11/2019
23	International Conference	Conference	Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis	Presenter)	Bangalore Institute of ManagementBangalore	06/09/2019
24	Tenth International Conference on"Developing Organizations For The Future:Re-interpreting the modern business Landscape	Conference	Impact of Digital Marketing and customer purchase intention with respect to jewelry industry	Presenter)	IBS BangaloreIBS Bangalore	27/06/2019
25	International Conference-Fusion 2019	Conference	Prevailing E Governanace Senario in India	Presenter)	IFIM BangaloreIFIM Bangalore	15/02/2019
26	Future of Learning Conference 2019	Conference	Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation	Presenter)	IIM BAngaloreIIM Bangalore	04/01/2019

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	The art of formulating research problem		05/03/2024	Jain University

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	SYNTHESIZING THE CRITICAL DRIVERS OF METAVERSE TO ESTABLISH THE DIGITAL TRANSFORMATION STRATEGY FOR THE TELECOMMUNICATION INDUSTRY	ALOK KUMAR SINHA	Christ University	Supervisor	Ongoing	July 2023
2	The Effect Of Gamification Elements And Consumer Motivation On Mobile Application Engagement	Mr. DINESH V J P	Vellore Institute of Technology	Examiner
3	.	ARDRA T DAYANAND	Christ University	Supervisor	Ongoing	October 2025

Sl.No.	Title of Invention	Inventor(s)	Filing Date
1	VIRTUAL REALITY CLASSROOM SIMULATION DEVICE FOR TEACHER TRAINING	MUDITA SINHA	19-Sep-2024
2	WRIST BAND FOR WOMAN SECURITY	MUDITA SINHA,MS. GHAZALA ANSARI,MR. VINAY KUMAR SHARMA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH,DR.BELSAM JEBA ANANTH,MR. M.SUDHARSAN, MR. PANKAJ AGRAWAL,DR. HARIKUMAR PALLATHADKA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH	31-Oct-2023
3	Business Analytics data-driven management: empirical evidence from new tourist businesses	MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA	27-Sep-2022
4	MODELS OF CYBER SECURITY AND DATA PRIVACY ANALYSIS FOR INDIAN CONSUMERS' E-COMMERCE DECISION MAKING	MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO	01-Aug-2022

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	Cultivating Authentic Persuasion: A Cross-Cultural Exploration of Micro-Influencers and User-Generated Content to raise awareness about eco-friendly practices and Conscious Living	MUDITA SINHA, MUDITA.SINHADR CHRISTINA IIUZADA	Texas International Education Fund	External
2	Preserving Cultural Heritage: Transforming the Livelihoods of Women Handloom Weavers in Karnataka Region	MUDITA SINHA, LEENA N FUKEY,DIPPI VERMA,RAMEESHA KALRA		Internal

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	On Indian Knowledge System	Malaviya Mission Teachers Training Center University of Mysore, Malaviya Mission Teachers Training Center Universi	National	Participant	03/03/2025
2	PhD Supervisor Training Program	Meerashpa Learning Solution,	International	Participant	10/02/2025
3	7 Days National Virtual Faculty Development programme on Innovative Education: Integration of SDGs in curriculum framework	Kristu Jayanti College,	National	Participant	17/09/2024
4	Marketing Analytics Foundation	Course era,	International	Participant	13/08/2024
5	Faculty Development Program on Curriculum Design and Revision with specific focus on OBE	Staff Development College Christ University,	Institutional	Participant	05/12/2022
6	has participated in ? One Week Virtual FDP on Advanced Machine Learning Algorithms for Real Time Applications using R and Python?	RV Institute of Management,	International	Participant	01/08/2022
7	Constructive Teaching Expertise in Phygital Era	Sushant University,	International	Participant	18/07/2022
8	Faculty Development Programme on ?Personal Investment and Tax Planning?	Presidency University, Presidency University	International	Participant	26/04/2022
9	INDAM 2022 Workshop-Introduction to PLS-SEM Using SmartPLS	INDAM,	International	Participant	21/03/2022
10	Online MDP on Role of Business in Sustainable Development	RV Institute of Management,		Participant	24/01/2022
11	Data Analytics for Research and Publication	IIM Vishakapatnam,	National	Participant	04/10/2021
12	Innovation Incubation Start ups and Research Challenges	QIS college of Engineering and Technology, QIS college of Engineering and Technology	International	Participant	14/06/2021
13	Research Methodology Workshop	IIM Bodhgaya, IIM Bodhgaya	International	Participant	21/04/2021
14	Online Faculty Development Programe on"Implications of COVID-19 on World Economy"	RV Institute of Management,	National	Participant	20/05/2020
15	Three day online Faculty Development Program on ?Recent Trends In Research Methodology?	BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY ,	National	Participant	19/05/2020
16	Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures	Global Institute of Management Sciences, Global Institute of Management Sciences	National	Participant	09/05/2020
17	National Webinar on Use of Elsevier Tools in Research Workflow	University of Madras-School of Business and Management. Department of Commerce, University of Madras-School of Business and Manage	National	Participant	05/05/2020
18	International Webinar on How to Publish our Research in Top Tier Journals	Dr MGR Educational and Research Institute-Deemed to be University, Dr MGR Educational and Research Institute-Deemed t	International	Participant	30/04/2020
19	Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY?	K.J. Somaiya College of Science & Commerce in collaboration with Elsevier,	National	Participant	25/04/2020
20	Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs	Ramanujan College-Delhi University, Ramanujan College-Delhi University	International	Participant	20/04/2020
21	Conquer PCOS	Department of Hotel Management,CHRIST (Deemed to be University),	Institutional	Organiser & Participant	30/01/2020
22	Work shop on Nvivo	Department of Hotel Management,CHRIST(Deemed to be University),	Institutional	Organiser & Participant	19/12/2019
23	Management Development Programme on Consultancy	CHRIST (Deemed to be University),	National	Organiser & Participant	02/12/2019
24	Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation	CHRIST (Deemed to be University),	International	Participant	28/11/2019
25	Workshop on Neuro marketing	Arihanth Group of Institutions, Arihanth Group of Institution	Institutional	Invited Resource Person/Trainer	24/08/2019
26	Faculty Development Programme	MLA Academy of Higher Learning, MLA Academy of Higher Learning Malleshwaram	National	Participant	31/07/2019
27	National Level FDP on Scientific Writing and Research Publication	Jain University,	National	Participant	25/01/2019
28	FDP on Case Study Analysis and Writing	CMS Business School Jain Deemed to be University,	National	Participant	27/11/2018
29	five days Orientation Program	Christ University,		Participant	17/08/2018
30	Faculty Development Program on Blended MOOCs	IIM Bangalore,	Institutional	Participant	11/08/2018

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	Resource Person for International Conference	Invited as Technical session chair in International Conference	DSI-Dayananda Sagar Business Academy	29 March 2019
2	Gurupnishad Samman	The award has been given for performance in teaching field.	Charles Walter Society for Innovation & Research	13 December 2020
3	Track Session Chair	Awarded for being the session chair in International conference	he Oxford College of Business Management	30 June 2022
4	Resource person for a session on Recent Trend in Marketing	Conducted a session on :Recent Trends of Marketing" for the bridge program of Dayananda Sagar Business Academy	Dayananda Sagar Business Academy	12 September 2022
5	Best paper award	second position in the international conference	IIM shillong	31 January 2024
6	Editorial Board member	Editorial Board member of Scopus-indexed journal named Acta Comercii	Acta Commercii	20 March 2024
7	National Advisory Committe	National Advisory Committee for second International Conference on EMERGING TECHNOLOGIES & SUSTAINABLE BUSINESS PRACTICES ICETSBP-24	Chandigarh University	19 March 2024
8	Expert Panel Member of Doctoral committee	As a part of Doctoral Committee member I will be evaluating the progress of the PhD Studnets as ISME	ISME(International School of Business Excellence)	12 September 2024

Sl.No.	Applicants	Title	Date Published
1	MUDITA SINHA	"Enhancing the generative artificial intelligence in education research agenda insights from the Indian continental region	-