| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children | Cleaner and Responsible Consumption | 01-Jun-2023 | 9 / / - | ||||||||||||||||||||||
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| 2 | Will Users Continue Using Banking Chatbots? The Moderating Role of Perceived Risk | FIIB Business Review | 11-May-2023 | / / - | ||||||||||||||||||||||
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| 3 | The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model | Psychology, Health & Medicine | 13-Dec-2022 | / / - | ||||||||||||||||||||||
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| 4 | Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective | International Journal of Electronic Commerce Studies | 30-Sep-2022 | 13 / 3 / 99-118 | ||||||||||||||||||||||
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| 5 | Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore | Thailand and the world economy | 22-Aug-2022 | 40 / 3 / 109-128 | ||||||||||||||||||||||
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| 6 | Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model | Journal of International Food and Agribusiness Marketingthis link is disabled | 20-Feb-2022 | 34 / 1 / 01-27 | ||||||||||||||||||||||
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| 7 | Post pandemic school reluctance - Do children require attention, support, and intervention? | Asian Journal of Psychiatry | 24-Nov-2021 | 67 / / - | ||||||||||||||||||||||
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| 8 | Battle fatigue of Covid 19 warriors ? Heal the healers | Journal of Affective Disorders | 22-Jul-2021 | 294 / / 477-478 | ||||||||||||||||||||||
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| 9 | Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands | The Journal of Distribution Science | 05-Jan-2021 | 19 / 1 / 105-113 | ||||||||||||||||||||||
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| 10 | Can bot be my mental health therapist? ? A pandemic panorama | Journal of Psychiatric Research | 19-Dec-2020 | 134 / / 30-31 | ||||||||||||||||||||||
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| 11 | An empirical observation of factors leading to subscription of EdTech services | Materials Today:Proceedings | 28-Nov-2020 | / / - | ||||||||||||||||||||||
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| 12 | Work from home in the pandemic era: Loss of mental equilibrium? | Asian Journal of Psychiatry | 21-Nov-2020 | 55 / / 102490- | ||||||||||||||||||||||
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| 13 | Investigating the Antecedents of Customer Citizenship Behaviour. | Adalya Journal | 23-Oct-2019 | 8 / 10 / 178-184 | ||||||||||||||||||||||
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| 14 | Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones | International Journal of Recent Technology and Engineering (IJRTE) | 30-Sep-2019 | 8 / 3 / 3894-3902 | ||||||||||||||||||||||
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| 15 | Brand awareness of "generation y" customers towards doughnut retail outlets in India | Journal of Business & Retail Management Research | 01-Jul-2017 | 11 / 4 / 108-113 | ||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Conference Proceedings | Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore | 978-981-16-7818-9 | Feb 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | Young Scholar Forum | Impact of Social-Oriented Chatbots in Service Recovery Leading to Consumer Trust and Satisfaction | 07/03/2024 | Jyoti Nivas College | International |
| 2 | Symposium | Presenter | IRSSM India Chapter Annual Symposium | Consumer's Choice Behaviour Towards Plant Based Protein | 06/01/2024 | IRSSM | International |
| 3 | Conference | Panelist | Cognosco | 04/01/2024 | Christ University | National | |
| 4 | Symposium | Presenter | IRSSM India Annual Symposium 2022 | Exploring the Consumer and Brand Perspectives of Metaverse | 17/12/2022 | IRSSM India | International |
| 5 | Conference | Moderator/Chair | World Management Congress | 16/12/2022 | Christ University | International | |
| 6 | Conference | Presenter | 5th International Conference on Challenges in Emerging Economies | Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced Customer Citizenship Behavior | 10/12/2022 | KJ Somaiya Institute of Management, Somaiya Vidyavihar University | International |
| 7 | Conference | Presenter | 5th General Management Area Conference | Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced customer citizenship behaviour - A Quasi-experiment | 10/12/2022 | K J Somaiya Institute of Management | International |
| 8 | Conference | Moderator/Chair | International Conference on Digital Marketing Experiences | 27/10/2021 | CMS Business School, Jain(Deemed to be University) | International | |
| 9 | Conference | Presenter | Drivers of Global Economy | Investigating Factors Leading to Quality of Worklife at Garment Industry in Bangalore South - A Resolve for Labour Market Issues | 23/04/2021 | Maharaja Agrasen Institute of Management studies | International |
| 10 | Conference | Keynote Speaker | International Virtual Colloquium on rebooting strategies for post Covid-19 | Changing dynamics of sales and marketing in the pandemic scenario | 30/03/2021 | Vivekananda College of Arts and Science for Women | International |
| 11 | Conference | Presenter | International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations | Analyzing mobile advergaming effectiveness: Purchase intention and brand advocacy | 30/03/2021 | Vivekananda College of Arts and Science for Women | International |
| 12 | Conference | Presenter | International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations | Customer Incentive Expectations From Electronic Brands With Respect To E-Waste Recycling Intention | 30/03/2021 | Vivekanandha College of Arts and Science for Women | International |
| 13 | Conference | Presenter | 2nd International Conference on ?Management Skills and Growth Strategies in the Post-Pandemic Period? | A Study on factors that make the youths to influence parents for the usage of M-wallet services | 21/01/2021 | Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai | International |
| 14 | Conference | Presenter | TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India | Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry | 03/12/2020 | Nandha College | National |
| 15 | Conference | Presenter | Cognosco 2020 | Crunchy Cookies - A -dent-urous journey towards the market | 20/11/2020 | Christ University | National |
| 16 | Conference | Participant | Teacher's Conference on the Theme 'Empowering Educators' | 19/09/2020 | The Institute of Company Secretaries of India | International | |
| 17 | Conference | Presenter | AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India | Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology | 15/09/2020 | Nandha College of Technology (AICTE Sponsored) | International |
| 18 | Seminar | Participant | Webinar on ?Negotiation Landscape in COVID-19 World: Work and Career Perspective? | 28/08/2020 | Christ University | International | |
| 19 | Conference | Presenter | Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies | Sustainability Performance in Educational Institution | 25/07/2020 | Maharaja Agrasen Institute of Management Studies | International |
| 20 | Seminar | Participant | Webinar on Unleash the Power of Mind for Unlimited Success | 24/07/2020 | Christ University | Institutional | |
| 21 | Conference | Presenter | 4th International Online Conference on Recent Advancements in Interdisciplinary Research | Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants | 08/05/2020 | City University, Malaysia | International |
| 22 | Conference | Presenter | International Conference on Innovative Practices in Management and Entrepreneurship | Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India | 27/12/2019 | BNM Institute of Technology | International |
| 23 | Conference | Presenter | International Conference On Rise Of Disembedded Unilateral Economy | Impact Of Technology On Sales Conversion Cycle - A B2b Perspective | 08/11/2019 | Krupanidhi School Of Management | International |
| 24 | Conference | Presenter | International Conference on Value Driven Marketing | Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India | 18/10/2019 | SDMIMD, MYSORE | International |
| 25 | Seminar | Presenter | International Conference on Value Driven Marketing | Antecedents of Online Shopping in India with respect to Fashion Apparels | 18/10/2019 | SDMIMD, MYSORE | International |
| 26 | Conference | Presenter | 9th International conference on Spirituality, Peace Economics & Peace Science | Investigating the antecedents of customer citizenship behaviour | 02/10/2019 | ACHARYA BANGALORE B SCHOOL | International |
| 27 | Conference | Presenter | XIII International Conference on Applied Research in Engineering and Management Sciences | Social Media Marketing And Purchase Intention Of Gen Y Customers | 17/08/2019 | Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - Singapore | International |
| 28 | Conference | Presenter | AMITY-BSMED-DSU-ARC 2019 | Social Media Marketing and Purchase Intention of Gen Y Customers | 17/08/2019 | AMITY Global Institute Singapore | International |
| 29 | Conference | Participant | Cognosco - Sixth National Conference on Case Studies | 21/09/2017 | Christ University | National |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | Retail Marketing Mix And Purchase Behavior Of Customers In Hypermarkets | Dr.V.M.SENTHILKUMAR | Bharathiar University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | INVESTIGATING PRIVACY CONCERNS IN AI-DRIVEN MARKETING: BALANCING CUSTOMER EXPERIENCE WITH DATA AUTONOMY AND PRIVACY BY DESIGN | SUNDARAVEL E | Christ University | August 2024 |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | Faculty Development Program on Lean Six Sigma for Higher Education Institution | AICTE TRAINING AND LEARNING ACADEMY | National | Participant | 11/12/2023 |
| 2 | Faculty Development Program 2023 | School of Business and Management | Institutional | Organiser & Presenter | 19/06/2023 |
| 3 | Faculty Development Programme 1- 2022 | CEDBEC and IQAC | Institutional | Participant | 06/07/2022 |
| 4 | Faculty Development program in Pedagogy and Research Methods | IIM Ahmedabad | International | Participant | 20/04/2022 |
| 5 | Faculty Development Program - I | Center for Education Beyond Curriculum and Human Resource Development Center | Institutional | Participant | 16/06/2021 |
| 6 | FDP on Emotional Intelligence | NITTR & AICTE Training and Learning Academy | National | Participant | 07/06/2021 |
| 7 | Marketing Innovative Products and Services | University of Maryland | International | Participant | 28/04/2021 |
| 8 | Quality Improvement Program | Staff Development College, Christ University | Participant | 02/03/2021 | |
| 9 | FDP on Productivity Enhancement | NIT Warangal & AICTE - ATAL Academy | National | Participant | 03/11/2020 |
| 10 | FDP on Design Thinking | AICTE Training And Learning (ATAL) Academy | National | Participant | 14/09/2020 |
| 11 | International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling" | Sri Ramakrishna Institute of Technology | International | Participant | 07/09/2020 |
| 12 | Training on Microsoft Teams | 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University) | Institutional | Participant | 10/07/2020 |
| 13 | Social Media Marketing Boot Camp | Prof.Seema Gupta | International | Participant | 08/07/2020 |
| 14 | Online Faculty Development Program on Outcome Based Learning Approach in Higher Education | Kristu Jayanti College | National | Participant | 23/04/2020 |
| 15 | Two weeks faculty development programme on "Managing online classes and co-creating Moocs? | Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching | National | Participant | 20/04/2020 |
| 16 | Learning to Teach Online | MOOC course by Coursera | International | Participant | 16/04/2020 |
| 17 | Channel Management and Retailing | Coursera | International | Participant | 14/04/2020 |
| 18 | Marketing Analytics for Retail Business Management | Udemy | International | Participant | 01/04/2020 |
| 19 | Management Development Program | CHRIST Institute of Management | National | Participant | 16/01/2020 |
| 20 | Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy | Academic Staff College, CHRIST (Deemed to be University) | Participant | 20/05/2019 | |
| 21 | Intensive Workshop on Case Teaching, Writing and Research | Christ Institute of Management, Lavsa, Pune | Institutional | Participant | 17/01/2019 |
| 22 | IBM Career Education Program | IBM and Institute of Management, Christ(Deemed to be University) | Institutional | Participant | 02/08/2018 |
| 23 | Revisiting Management:Thoughts and Practices | Academic Staff College | Participant | 21/05/2018 | |
| 24 | Faculty Development Program on Business Simulation | IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland | International | Participant | 24/04/2017 |
| 25 | National Level Summer Workshop on AMOS ( Basic) | Centre for Advanced Research and Training, Christ University | National | Participant | 17/04/2017 |
| 26 | Story Based Learning Workshop | Centre for Education Beyond Curriculum, Christ University | Institutional | Participant | 17/03/2017 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | BEST PAPER AWARD | Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy" | Krupanidhi group of Institutions | 09 November 2020 |
| 2 | Best Case Award | Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing | School of Business and Management & Centre for Case Research and development | 21 November 2020 |
| 3 | Best Paper Award | Won the best paper award in the International Conference | Maharaja Agrasen Institute of Management Studies | 23 April 2021 |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | VASUDEVAN M | Strategic Management for Business Excellence for MSME Business Leaders | Paid |
| Sl.No. | Applicants | Title | Date Published |
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Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
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