Dr VASUDEVAN M
MA, MBA, PhD
ASSOCIATE PROFESSOR
MA, MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Brand awareness of "generation y" customers towards doughnut retail outlets in India | Journal of Business & Retail Management Research / 11 / 4 / 108 - 113 | 1751-8202 | 01-Jul-2017 |
| 2 | Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones | International Journal of Recent Technology and Engineering (IJRTE) / 8 / 3 / 3894 - 3902 | 2277-3878 | 30-Sep-2019 |
| 3 | Investigating the Antecedents of Customer Citizenship Behaviour. | Adalya Journal / 8 / 10 / 178 - 184 | 1301-2746 | 23-Oct-2019 |
| 4 | Work from home in the pandemic era: Loss of mental equilibrium? | Asian Journal of Psychiatry / 55 / / 102490 - | 1876-2018 | 21-Nov-2020 |
| 5 | Can bot be my mental health therapist? ? A pandemic panorama | Journal of Psychiatric Research / 134 / / 30 - 31 | 0022-3956 | 19-Dec-2020 |
| 6 | An empirical observation of factors leading to subscription of EdTech services | Materials Today:Proceedings / / / - | 2214-7853 | 28-Nov-2020 |
| 7 | Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands | The Journal of Distribution Science / 19 / 1 / 105 - 113 | 2093-7717 | 05-Jan-2021 |
| 8 | Battle fatigue of Covid 19 warriors ? Heal the healers | Journal of Affective Disorders / 294 / / 477 - 478 | 0165-0327 | 22-Jul-2021 |
| 9 | Post pandemic school reluctance - Do children require attention, support, and intervention? | Asian Journal of Psychiatry / 67 / / - | 1876-2018 | 24-Nov-2021 |
| 10 | Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model | Journal of International Food and Agribusiness Marketingthis link is disabled / 34 / 1 / 1 - 27 | 0897-4438 | 20-Feb-2022 |
| 11 | Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore | Thailand and the world economy / 40 / 3 / 109 - 128 | 2630-0931 | 22-Aug-2022 |
| 12 | The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model | Psychology, Health & Medicine / / / - | 1354-8506 | 13-Dec-2022 |
| 13 | Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective | International Journal of Electronic Commerce Studies / 13 / 3 / 99 - 118 | 2073-9729 | 30-Sep-2022 |
| 14 | Will Users Continue Using Banking Chatbots? The Moderating Role of Perceived Risk | FIIB Business Review / / / - | 2319-7145 | 11-May-2023 |
| 15 | Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children | Cleaner and Responsible Consumption / 9 / / - | 2666-7843 | 01-Jun-2023 |
| 16 | Optimising lead qualification through machine learning: A customer data-driven approach | Applied Marketing Analytics: The Peer-Reviewed Journal / 10 / 3 / 255 - 270 | 2059-7177 | 10-Jan-2025 |
| 17 | The role of service customisation and process innovation in enhancing customer satisfaction and engagement in pet care services: Evidence from India and the UAE | Quality Management Journal / / / - | 2565-6222 | 03-Apr-2025 |
| 18 | Influence of advertisement?s controversial element and emotional appeal on customer intention to buy | International Journal of Business and Globalisation / 39 / 3 / 415 - 441 | 1753-3627 | 02-Jun-2025 |
| 19 | Privacy over instant messaging platforms: are users making the right decisions? | International Journal of Public Sector Performance Management / 16 / 3 / 367 - 385 | 1741-105X | 15-Sep-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Achieving $5 Trillion Economy of India | KRISHNAKISHORE S V,JAYANTA BANERJEE, VASUDEVAN M,ARTI CHANDANI, J. K. NAYAK, PRABHA KIRAN, RAJIV DIVEKAR | 978-981-16-7818-9 | / |
| 2 | Pharma Marketing and Pharmacoeconomics | KRISHNAKISHORE S V,VASUDEVAN M,PRAMOD KUMAR, RISHABHA MALVYA, SHASHIKANT | 978-177491686-5 | / |
| 3 | Perspectives in Agile Sustainable Practices and Business Value | KRISHNAKISHORE S V,VASUDEVAN M,JAYANTA BANERJEE, PRABHA KIRAN | 9781003619918 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Cognosco - Sixth National Conference on Case Studies | CONFERENCES | PARTICIPANT) | IMCU, Kengeri | 21/09/2017 | |
| 2 | International Conference on Innovative Practices in Management and Entrepreneurship | CONFERENCES | Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India | PRESENTER) | BNM Institute of TechnologyBangalore | 27/12/2019 |
| 3 | XIII International Conference on Applied Research in Engineering and Management Sciences | CONFERENCES | Social Media Marketing And Purchase Intention Of Gen Y Customers | PRESENTER) | Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - SingaporeSingapore | 17/08/2019 |
| 4 | 9th International conference on Spirituality, Peace Economics & Peace Science | CONFERENCES | Investigating the antecedents of customer citizenship behaviour | PRESENTER) | ACHARYA BANGALORE B SCHOOLBangalore | 02/10/2019 |
| 5 | International Conference on Value Driven Marketing | CONFERENCES | Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India | PRESENTER) | SDMIMD, MYSOREMysore | 18/10/2019 |
| 6 | International Conference on Value Driven Marketing | SEMINARS | Antecedents of Online Shopping in India with respect to Fashion Apparels | PRESENTER) | SDMIMD, MYSOREMysore | 18/10/2019 |
| 7 | International Conference On Rise Of Disembedded Unilateral Economy | CONFERENCES | Impact Of Technology On Sales Conversion Cycle - A B2b Perspective | PRESENTER) | Krupanidhi School Of ManagementBANGALORE | 08/11/2019 |
| 8 | Webinar on Unleash the Power of Mind for Unlimited Success | SEMINARS | PARTICIPANT) | Bangalore | 24/07/2020 | |
| 9 | AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India | CONFERENCES | Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology | PRESENTER) | Nandha College of Technology (AICTE Sponsored)Erode | 15/09/2020 |
| 10 | 4th International Online Conference on Recent Advancements in Interdisciplinary Research | CONFERENCES | Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants | PRESENTER) | City University, MalaysiaMalaysia | 08/05/2020 |
| 11 | Webinar on ?Negotiation Landscape in COVID-19 World: Work and Career Perspective? | SEMINARS | PARTICIPANT) | CHRIST (Deemed to be University), Bangalore | 28/08/2020 | |
| 12 | Teacher's Conference on the Theme 'Empowering Educators' | CONFERENCES | PARTICIPANT) | The Institute of Company Secretaries of IndiaFaridabad | 19/09/2020 | |
| 13 | Cognosco 2020 | CONFERENCES | Crunchy Cookies - A -dent-urous journey towards the market | PRESENTER) | Bangalore | 20/11/2020 |
| 14 | 2nd International Conference on ?Management Skills and Growth Strategies in the Post-Pandemic Period? | CONFERENCES | A Study on factors that make the youths to influence parents for the usage of M-wallet services | PRESENTER) | Prin. L.N. Welingkar Institute of Management Development and Research, MumbaiMumbai | 21/01/2021 |
| 15 | International Virtual Colloquium on rebooting strategies for post Covid-19 | CONFERENCES | Changing dynamics of sales and marketing in the pandemic scenario | KEYNOTE_SPEAKER) | Vivekananda College of Arts and Science for Women | 30/03/2021 |
| 16 | International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations | CONFERENCES | Analyzing mobile advergaming effectiveness: Purchase intention and brand advocacy | PRESENTER) | Vivekananda College of Arts and Science for WomenNamakkal | 30/03/2021 |
| 17 | International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations | CONFERENCES | Customer Incentive Expectations From Electronic Brands With Respect To E-Waste Recycling Intention | PRESENTER) | Vivekanandha College of Arts and Science for WomenNamakkal | 30/03/2021 |
| 18 | International Conference on Digital Marketing Experiences | CONFERENCES | MODERATOR) | CMS Business School, Jain(Deemed to be University)Bangalore | 27/10/2021 | |
| 19 | IRSSM India Annual Symposium 2022 | SYMPOSIUM | Exploring the Consumer and Brand Perspectives of Metaverse | PRESENTER) | IRSSM IndiaIRSSM India | 17/12/2022 |
| 20 | 5th General Management Area Conference | CONFERENCES | Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced customer citizenship behaviour - A Quasi-experiment | PRESENTER) | K J Somaiya Institute of ManagementMumbai | 10/12/2022 |
| 21 | World Management Congress | CONFERENCES | MODERATOR) | Bangalore | 16/12/2022 | |
| 22 | IRSSM India Chapter Annual Symposium | SYMPOSIUM | Consumer's Choice Behaviour Towards Plant Based Protein | PRESENTER) | IRSSM | 06/01/2024 |
| 23 | Young Scholar Forum | CONFERENCES | Impact of Social-Oriented Chatbots in Service Recovery Leading to Consumer Trust and Satisfaction | PRESENTER) | Jyoti Nivas CollegeBangalore | 07/03/2024 |
| 24 | Cognosco | CONFERENCES | PANELIST) | Bangalore | 04/01/2024 | |
| 25 | Cognosco - 15th Annual Case Study Conference | CONFERENCES | Finding a Right Fit: The Recruitment Dilemma of an E-Commerce Company | PRESENTER) | Bangalore | 23/01/2025 |
| 26 | Cognosco - 15th Annual Case Study Conference | CONFERENCES | Distribution dynamics and Challenges - Haldiram's Market Expansion in Coimbatore | PRESENTER) | Bangalore | 23/01/2025 |
| 27 | Digital Infrastructure and Environmental Sustainability | SEMINARS | MODERATOR) | Periyar University, SalemSalem | 23/01/2025 | |
| 28 | Cognosco-15th Annual Case Study Conference | CONFERENCES | PANELIST) | Bangalore | 23/01/2025 | |
| 29 | National Level Conference on Bridging the Gap: Gender Inequality, eductaion and the pursuits of sustainability in emerging economies | CONFERENCES | Impulse Buying and its Aftermath:Understanding Return behaviour in Consumer Electronics | PRESENTER) | St Joseph's UniversityBangalore | 17/03/2025 |
| 30 | National Level Conference on Bridging the Gap: Gender Inequality, eductaion and the pursuits of sustainability in emerging economies | CONFERENCES | Examining the Impact of Service Quality and Perceived Value in Ride-Hailing Services | PRESENTER) | St Joseph's UniversityBangalore | 17/03/2025 |
| 31 | National Level Conference on Bridging the Gap: Gender Inequality, eductaion and the pursuits of sustainability in emerging economies | CONFERENCES | Exploring the Determinants of Green FMCG Purchase Behaviour among Generation Z | PRESENTER) | St Joseph's UniversityBangalore | 17/03/2025 |
| 32 | Cognosco - Annual Case Study Conference | CONFERENCES | Memory Sip - Crisis brewing in Kochi - Rajesh's Distribution Dilemma | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 11/12/2025 |
| 33 | COGNOSCO 2025- ANNUAL CASE STUDY CONFERENCE | CONFERENCES | Optimizing the distribution channels for increased market penetration and sales growth of Haldirams in Chennai | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 11/12/2025 |
| 34 | COGNOSCO 2025- 16th Annual Case Study Conference | CONFERENCES | Digital Truth Vs Ground Reality: A Sales Audit of CavinKare Karnataka | PRESENTER) | CHRIST (Deemed to be University)Banagalore | 11/12/2025 |
| 35 | Cognosco 2025 - 16th Annual case Study Conference | CONFERENCES | Cracking the Code: Nestle India's dilemma in reaching Gen -Z while strengthening trade promotion | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 11/12/2025 |
| 36 | International Conference on AI and the New World Order: Innovation, Sustainability, and Strategy in a Disrupted Global Landscape | CONFERENCES | International Conference on AI and the New World Order: Innovation, Sustainability, and Strategy in a Disrupted Global Landscape | CHAIR) | JAIN (Deemed to be University)Bangalore | 13/03/2026 |
| 37 | Green Banking: Exploring Possibilities for Sustainable Growth | SEMINARS | Green Banking: Exploring Possibilities for Sustainable Growth | KEYNOTE_SPEAKER) | Sri Vasavi College, ErodeErode | 20/02/2026 |
| 38 | Advancing Technology: Converting Visionary Ideas into Real-World Solutions | CONFERENCES | Advancing Technology: Converting Visionary Ideas into Real-World Solutions | CHAIR) | JAIN (Deemed to be University)Bangalore | 21/08/2025 |
| 39 | Connaissance 2026 - A National level Research Seminar | SEMINARS | Smart Pet Parenting : The Influence of Technology Readiness and Trust on the Adoption of Online Pet Care Services in Tier 1 Cities | CO_PRESENTER) | CHRIST (Deemed to be University)Bangalore | 06/02/2026 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | INVESTIGATING PRIVACY CONCERNS IN AI-DRIVEN MARKETING: BALANCING CUSTOMER EXPERIENCE WITH DATA AUTONOMY AND PRIVACY BY DESIGN | SUNDARAVEL E | Christ University | SUPERVISOR | Ongoing | August 2024 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Pro-environmental Behaviour of Higher Education Professionals with reference to Christ University, Bengaluru | ROSEWINE JOY,VASUDEVAN M | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Empowering Educators for the Digital Future | IIM Bangalore, IIMBX & Swayam | National | Participant | 26/04/2025 |
| 2 | Generative AI for University Leaders | Coursera, Vanderbilt University | International | Participant | 15/03/2025 |
| 3 | Customer Understanding and Digital Marketing Channels | Coursera, Unilever | International | Participant | 01/02/2025 |
| 4 | Case Method: Teaching, Writing and Simulation | Center for Case Research and Development and SBM - MBA, | National | Organiser & Presenter | 28/11/2024 |
| 5 | Faculty Development Program on Lean Six Sigma for Higher Education Institution | AICTE TRAINING AND LEARNING ACADEMY, | National | Participant | 11/12/2023 |
| 6 | Faculty Development Program 2023 | School of Business and Management, | Institutional | Organiser & Presenter | 19/06/2023 |
| 7 | Faculty Development Programme 1- 2022 | CEDBEC and IQAC, | Institutional | Participant | 06/07/2022 |
| 8 | Faculty Development program in Pedagogy and Research Methods | IIM Ahmedabad, IIM Ahmedabad | International | Participant | 20/04/2022 |
| 9 | Faculty Development Program - I | Center for Education Beyond Curriculum and Human Resource Development Center, | Institutional | Participant | 16/06/2021 |
| 10 | FDP on Emotional Intelligence | NITTR & AICTE Training and Learning Academy , NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING | National | Participant | 07/06/2021 |
| 11 | Marketing Innovative Products and Services | University of Maryland, University of Maryland/ edX Course | International | Participant | 28/04/2021 |
| 12 | Quality Improvement Program | Staff Development College, Christ University, | Participant | 02/03/2021 | |
| 13 | FDP on Productivity Enhancement | NIT Warangal & AICTE - ATAL Academy, NIT Warangal | National | Participant | 03/11/2020 |
| 14 | FDP on Design Thinking | AICTE Training And Learning (ATAL) Academy, Vellore Institute of Technology | National | Participant | 14/09/2020 |
| 15 | International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling" | Sri Ramakrishna Institute of Technology, Sri Ramakrishna Institute of Technology,Coimbatore | International | Participant | 07/09/2020 |
| 16 | Training on Microsoft Teams | 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University), | Institutional | Participant | 10/07/2020 |
| 17 | Social Media Marketing Boot Camp | Prof.Seema Gupta, IIM - Bangalore | International | Participant | 08/07/2020 |
| 18 | Online Faculty Development Program on Outcome Based Learning Approach in Higher Education | Kristu Jayanti College, IQAC - Kristu Jayanti College | National | Participant | 23/04/2020 |
| 19 | Two weeks faculty development programme on "Managing online classes and co-creating Moocs? | Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching, Teaching Learning Centre, Ramanujan College,Univer | National | Participant | 20/04/2020 |
| 20 | Learning to Teach Online | MOOC course by Coursera, UNSW, Sydney | International | Participant | 16/04/2020 |
| 21 | Channel Management and Retailing | Coursera, IE Business School | International | Participant | 14/04/2020 |
| 22 | Marketing Analytics for Retail Business Management | Udemy, UDEMY - Start Tech Academy | International | Participant | 01/04/2020 |
| 23 | Management Development Program | CHRIST Institute of Management, | National | Participant | 16/01/2020 |
| 24 | Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy | Academic Staff College, CHRIST (Deemed to be University), | Participant | 20/05/2019 | |
| 25 | Intensive Workshop on Case Teaching, Writing and Research | Christ Institute of Management, Lavsa, Pune, Christ Institute of Management, Lavasa, Pune | Institutional | Participant | 17/01/2019 |
| 26 | IBM Career Education Program | IBM and Institute of Management, Christ(Deemed to be University), | Institutional | Participant | 02/08/2018 |
| 27 | Revisiting Management:Thoughts and Practices | Academic Staff College, | Participant | 21/05/2018 | |
| 28 | Faculty Development Program on Business Simulation | IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland, | International | Participant | 24/04/2017 |
| 29 | National Level Summer Workshop on AMOS ( Basic) | Centre for Advanced Research and Training, Christ University, | National | Participant | 17/04/2017 |
| 30 | Story Based Learning Workshop | Centre for Education Beyond Curriculum, Christ University, | Institutional | Participant | 17/03/2017 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | BEST PAPER AWARD | Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy" | Krupanidhi group of Institutions | 09 November 2020 |
| 2 | Best Case Award | Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing | School of Business and Management & Centre for Case Research and development | 21 November 2020 |
| 3 | Best Paper Award | Won the best paper award in the International Conference | Maharaja Agrasen Institute of Management Studies | 23 April 2021 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | VASUDEVAN M | Strategic Management for Business Excellence for MSME Business Leaders | |
| 2 | VASUDEVAN M | Management and Leadership for NBCLC | |
| 3 | VASUDEVAN M | Advanced Leadership Coaching |