Popular culture is more than entertainment, it is a reflection of society. PopComm is an annual cultural festival that explores the evolving intersections of media, culture, technology, identity, and communication through contemporary themes and critical dialogue. Bringing together scholars, practitioners, and students, it encourages interdisciplinary conversations that decode trends, challenge narratives, and examine the cultural forces shaping everyday life. By bridging theory with practice, PopComm creates a vibrant space for intellectual engagement, creative inquiry, and meaningful exchange.

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