Bangalore Yeshwanthpur Campus

Master of Arts (Digital Media
with Analytics)

Open from: 08-Dec-2025 | Open until: 07-Jun-2026

Artificial Intelligence & Media Analytics Digital Storytelling & Multimedia Production Social Media Strategy & Audience Insights Data Journalism & Visualization Techniques UI/UX, AR/VR & Emerging Media Technologies
4
Semester
1
Specialisations
2 Yrs
Duration
Top 50
B-School India
Banner
Applications OpenUntil 07-Jun-2026
85 %
Placement
15 +
Industry Partners
4
Semesters
3
Internships
Programme Overview

About the Programme

The MA Digital Media with Analytics (MADMA) is a cutting-edge postgraduate programme designed to equip students with a comprehensive skill set in digital media, data analytics, storytelling, emerging technologies, and strategic communication. The programme combines creative content production, AI-driven media practices, social media strategy, data visualization, UI/UX, and research methodologies to prepare students for leadership roles in the evolving digital economy.

 

AI & Data-Driven Media Learning

Develop expertise in artificial intelligence, data analytics, visualization tools, Bloomberg analytics, and audience insights for digital media industries.

Creative Digital Storytelling

Learn storytelling, audio-video production, podcasting, web development, visual communication, and immersive media production across platforms.

Emerging Media Technologies

Gain practical exposure to AR/VR, UI/UX, cyberculture, digital communities, social media analytics, and platform studies.

Industry, Research & Entrepreneurship

Build professional portfolios through internships, capstone projects, industry connect modules, research publications, and entrepreneurship incubation.

Why MADMA at Bangalore Yeshwanthpur Campus

Why Choose This Programme?

Interdisciplinary Digital Media Curriculum
The programme blends media production, analytics, AI, storytelling, communication strategy, and emerging technologies into one integrated learning ecosystem.

Industry-Focused Learning
Students work on live projects, internships, industry workshops, digital portfolios, and production-oriented assignments aligned with contemporary media industries.

AI & Analytics Integration
Learn AI-driven communication, data journalism, social media analytics, Bloomberg-based analytics, and visualization tools essential for future media careers.

Emerging Technology Exposure
Gain hands-on experience in AR/VR, UI/UX, digital platforms, immersive storytelling, and web technologies shaping the next generation of media.

Research & Innovation Ecosystem
Students engage in dissertations, publication projects, media research, innovation labs, and entrepreneurial incubation initiatives.

Career-Oriented Portfolio Development
The programme emphasizes professional portfolio creation, internships, production practice, strategic communication, and industry networking for employability.

Areas of Specialisation

Choose Your Track

AI, Analytics & Data Strategy

Learn how artificial intelligence, analytics, audience insights, and data-driven decision-making are transforming digital media industries and communication practices.

Digital Media Production & Storytelling

Develop creative and technical expertise in storytelling, visual design, audio-video production, podcasting, immersive media, and multimedia communication.

Media Innovation, Branding & Entrepreneurship

Understand strategic communication, branding, platform ecosystems, digital marketing, media management, and entrepreneurship within the digital economy.

Learning Outcomes

What You Will Learn

Advanced digital storytelling, media production, and multimedia communication skills.
AI-driven media practices, analytics, and data visualization techniques for digital industries.
Social media strategy, audience analytics, branding, and digital consumer behaviour.
UI/UX, AR/VR, immersive storytelling, and web technologies for emerging media ecosystems.
Professional skills in podcasting, audio-video production, digital publishing, and visual communication.
Media ethics, cyberculture, digital rights, and responsible communication practices.
Research methodologies, dissertation writing, publication projects, and analytical thinking.
Industry readiness through internships, digital portfolios, capstone projects, and entrepreneurship incubation.
Leadership, strategic communication, innovation, and problem-solving skills for digital media industries.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — S1 — Digital Foundations & Creative Media
COREDigital Communities and Rights Core4 Credits
COREVisual Design and Analysis in Digital Media4 Credits
SECPhilosophy of Digital Media2 Credits
SECAudio and Digital Production2 Credits
SECWriting for Digital Media2 Credits
SECMedia Storytelling2 Credits
SECWeb Technologies and Development2 Credits
VACTheatre for Change2 Credits
VACPhysical and Digital WellBeing1 Credits
Internship & Industry Exposure Credits
Internship (Campus)2 Credits
VACEvent Management1 Credits
VACIndustry Connect-I1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — S2 — Data, Platforms & Media Systems
CORECyberculture, Law and Ethics4 Credits
COREData Analytics with Bloomberg4 Credits
COREMoving Images in Contemporary Media Practice4 Credits
SECMedia and Consumer Behaviour2 Credits
SECUI/UX for Digital Media2 Credits
SECCredit Seminar1 Credits
DSEData Journalism4 Credits
DSEPlatform Studies4 Credits
Internship & Industry Exposure Credits
Internship (Service Learning)2 Credits
SECEntrepreneurship with Incubation Centre-I1 Credits
SECIndustry Connect-II1 Credits
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Digital Media Strategist
AI Media Analyst
Data Journalist
Social Media Analyst
UI/UX Media Designer
Digital Marketing Strategist
Multimedia Producer
AR/VR Media Developer
Brand Communication Specialist
Media Research Analyst
Content & Platform Strategist
Media Entrepreneur
Personalised Path

Your Career Roadmap

Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.

S1-S2
Track 1

Develop foundations in digital ecosystems, data literacy, consumer behaviour, digital rights, and analytics-oriented communication.
 

Foundation Phase
S3-S4
Track 1A

Build expertise in AI-driven communication, analytics tools, visualization systems, immersive media, and research-based strategy.
 

Core Specialisation
AI, Analytics & Data Strategy Track — Career Outcomes
AI Media Analyst Data Journalist Audience Analytics Specialist Social Media Analyst Media Intelligence Researcher Digital Strategy Consultant
Average Starting Package: ₹ 6LPA - 12LPA
S1-S2
Track 2

Learn storytelling, visual communication, podcasting, audio-video production, and digital publishing techniques.
 

Foundation Phase
S3-S4
Track 2A

Apply immersive storytelling, AR/VR, multimedia production, portfolio building, and industry-based production workflows.
 

Core Specialisation
Digital Media Production & Storytelling Track — Career Outcomes
Multimedia Producer Digital Content Creator Podcast Producer AR/VR Media Associate Visual Storytelling Specialist Creative Media Consultant
Average Starting Package: ₹ 5LPA - 10LPA
S1-S2
Track 3

Understand digital branding, audience engagement, media innovation, web ecosystems, and strategic communication.
 

Foundation Phase
S3-S4
Track 3A

Develop entrepreneurial, managerial, and innovation-driven approaches to media strategy and communication industries.
 

Core Specialisation
Media Innovation, Branding & Entrepreneurship Track — Career Outcomes
Brand Strategist Media Entrepreneur Digital Marketing Manager Platform Communication Specialist Innovation Consultant Corporate Communication Associate
Average Starting Package: ₹ 6LPA - 14LPA
From the Department

Message from the HOD

HOD Name
Dr Nirmala M N
Media Studies)
Bangalore Yeshwanthpur Campus

We, at the Department of Media Studies at CHRIST (Deemed to be University – BYC) Bangalore Campus are committed to providing an inclusive learning environment that combines theory and practice. Our strength is the diversity of students and faculty and their collective power to transform into responsible storytellers in the contemporary media ecosystem. Our democracy rests on the media and how it documents the lived experiences of our times and we are dedicated to this mission by educating the next generation of  media professionals towards excelling in an increasingly complex 21st century. With this vision the courses offered in the department are an interdisciplinary nature and media prog

Read more...

Media Studies, Bangalore Yeshwanthpur Campus
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 07-Jun-2026.

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 80 4012 9100 / 9600

Fax: +91 80 4012 9000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

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Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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