Faculty Details

faculty

Dr MALLIKA SANKAR M

Speciliazation : Management

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2024

Name of Journal: Theoretical and Practical Research in Economic Fields

Date Of Publication: 01-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/1/17 - 30

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M

URL: https://journals.aserspublishing.eu/tpref/index

Indexing Agency: Scopus

Blog

Invited Talks

2021

Name of the Program: National Webinar

Date: 2021-11-13 00:00:00

Name of the Institutions: Carmel College

Name of the Program: Expert Session

Date: 2021-11-09 00:00:00

Name of the Institutions: Allama Iqbal Institute of Management

Name of the Program: Webinar

Date: 2021-08-14 00:00:00

Name of the Institutions: International School of Management Excellence

Name of the Program: Webinar

Date: 2021-02-27 00:00:00

Name of the Institutions: Karpagam Academy of higher education (Deemed to be University)

Name of the Program: INFINITY 2021

Date: 2021-01-12 00:00:00

Name of the Institutions: St. Francis De Sales College

2020

Name of the Program: Workshop on Practical Insights to Business Analytics

Date: 2020-10-15 00:00:00

Name of the Institutions: Kochi Business School

2019

Name of the Program: Expert Session

Date: 2019-10-14 00:00:00

Name of the Institutions: Mangalam College of Engineering

2018

Name of the Program: One day seminar

Date: 2018-11-30 00:00:00

Name of the Institutions: Ettumanoorappan College

Name of the Program: Induction and orientation program

Date: 2018-08-29 00:00:00

Name of the Institutions: Saintgits College of Applied Sciences

Name of the Program: Induction and orientation program

Date: 2018-06-26 00:00:00

Name of the Institutions: Saintgits College of Applied Sciences

2017

Name of the Program: Expert Session

Date: 2017-07-05 00:00:00

Name of the Institutions: Saintgits College of Applied Sciences

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2022

Name of Student: LAKSHMI RAJ

Institutions: Christ University

Month & Year: May 2022

Name of Student: JAIS V THOMAS

Institutions: Christ University

Month & Year: January 2022

2023

Name of Student: SOUMITRA SINGHA

Institutions: Christ University

Month & Year: July 2023

Research Project

1

Investigator(s): MALLIKA SANKAR M, JAIS MERLIN P AUGUSTINE,BHARATH SURESH KUMAR

Sponsors: ICSSR

External

Investigator(s): SREEDEVI R S, MAYA K,TARU SAIGAL,MALLIKA SANKAR M

Sponsors: ICSSR

External

Investigator(s): MALLIKA SANKAR M, SUMATHI A,JAIS MERLIN P AUGUSTINE,YESHASWINI V

Sponsors: The Association of Asian Social Science Research Councils (AASSREC)

External
2

Investigator(s): , MALLIKA SANKAR M,SHANI S. HAMEED,DR MANJU KOSHY,DR SMARTY MUKUNDAN,DR R. ANANTHI

Sponsors: ICSSR

External

Workshop / FDP / Training Programme

2022

Name of the Workshop/FDP/Training Programme: Faculty Development Programme

Name of the Organiser: Presidency College, Bangalore

Level: National

Role: Invited Resource Person/Trainer

Date: 2022-04-25

2021

Name of the Workshop/FDP/Training Programme: FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" -

Name of the Organiser: ALL INDIA COUNCIL FOR TECHNICAL EDUCATION

Level: National

Role: Invited Resource Person/Trainer

Date: 2021-12-02

Name of the Workshop/FDP/Training Programme: Structural Equation Model using AMOS

Name of the Organiser: S S Jain College for Women

Level: National

Role: Participant

Date: 2021-08-30

Name of the Workshop/FDP/Training Programme: Faculty Development Programme I - 2021

Name of the Organiser: Centre for Education Beyond Curriculum

Level: Institutional

Role: Participant

Date: 2021-06-16

Name of the Workshop/FDP/Training Programme: Data Analytics in Business Decesions

Name of the Organiser: St. Joseph's College of Engineering

Level: National

Role: Participant

Date: 2021-06-16

Name of the Workshop/FDP/Training Programme: Foundations of Everyday Leadership

Name of the Organiser: University of Illinois at Urbana-Champaign

Level: Institutional

Role: Presenter

Date: 2021-05-10

Name of the Workshop/FDP/Training Programme: International Faculty Development Program on Research Methodology and Scientific Tools

Name of the Organiser: B K Birla Institute of Engineering & Technology

Level: International

Role: Participant

Date: 2021-04-13

Name of the Workshop/FDP/Training Programme: Hypothesis Testing Using Non-Parametric Tests in SPSS

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2021-03-17

Name of the Workshop/FDP/Training Programme: Workshop on Qualitative Data Analysis using NVivo12

Name of the Organiser: Christ (Deemed to be University)

Level: National

Role: Participant

Date: 2021-02-27

2020

Name of the Workshop/FDP/Training Programme: Statistical Analysis Using R

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2020-07-13

Name of the Workshop/FDP/Training Programme: FDP on "Being a Super Teacher"

Name of the Organiser: Bannari Amman Institute of Technology

Level: National

Role: Participant

Date: 2020-07-06

Name of the Workshop/FDP/Training Programme: International Faculty Development Program on "Teachers Leadership Quality in Higher Education"

Name of the Organiser: Sairam Institute of Management Studies

Level: International

Role: Participant

Date: 2020-06-24

Name of the Workshop/FDP/Training Programme: Introduction to Business Analytics: Communicating with Data

Name of the Organiser: University of Illinois at Urbana-Champaign

Level: Institutional

Role: Participant

Date: 2020-05-01

2019

Name of the Workshop/FDP/Training Programme: Innovative Methods in Teaching & Research Orientation for Beginners

Name of the Organiser: Marian International Institute of Management, Kuttikkanam

Level: National

Role: Participant

Date: 2019-02-07

2017

Name of the Workshop/FDP/Training Programme: Recalibrating the Management Education Eco System of Kerala

Name of the Organiser: Xavier Institute of Management & Entrepreneurship, Kochi

Level: National

Role: Participant

Date: 2017-06-09

2016

Name of the Workshop/FDP/Training Programme: Structural Equation Modeling (SEM)

Name of the Organiser: BASELIUS COLLEGE, KOTTAYAM

Level: National

Role: Participant

Date: 2016-05-30

Name of the Workshop/FDP/Training Programme: Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II)

Name of the Organiser: CHRIST UNIVERSITY

Level: National

Role: Participant

Date: 2016-05-13

2015

Name of the Workshop/FDP/Training Programme: Statistical Tools for Research

Name of the Organiser: Sree Narayana Gurukulam College of Engineering

Level: Regional

Role: Participant

Date: 2015-03-26

Name of the Workshop/FDP/Training Programme: QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS

Name of the Organiser: CHRIST UNIVERSITY

Level: National

Role: Participant

Date: 2015-01-26

2012

Name of the Workshop/FDP/Training Programme: RESEARCH METHODS AND DATA ANALYSIS USING SPSS

Name of the Organiser: MUSALIAR INSTITUTE OF MANAGEMENT

Level: National

Role: Participant

Date: 2012-08-16

Name of the Workshop/FDP/Training Programme: Management Teacher-2015 - New Age Teacher

Name of the Organiser: Association of Indian Management Schools

Level: National

Role: Participant

Date: 2012-07-12

2011

Name of the Workshop/FDP/Training Programme: Research Methodology and Data Analysis

Name of the Organiser: Institute for Competency Advancement of Teachers

Level: National

Role: Participant

Date: 2011-04-27

Awards / Achievements /Others

Books

Book Chapters

2024

Type of Book: Chapter

Title : Smart Cities and Circular Economy

ISBN: 978-1-83797-958-5

Month/Year: Nov 2024

Type of Book: Chapter

Title : Harnessing AI, Machine Learning, and IoT for Intelligent Business

ISBN: 978-3-031-67889-9

Month/Year: Nov 2024

Type of Book: Chapter

Title : Technological Innovations for Business, Education and Sustainability

ISBN: 978-1-83753-107-3

Month/Year: May 2024

Type of Book: Chapter

Title : Driving Green Marketing in Fashion and Retail

ISBN: ISBN13: 9798369330494

Month/Year: May 2024

Type of Book: Chapter

Title : Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity

ISBN: 78-981-99-7798-7_43

Month/Year: Apr 2024

Type of Book: Chapter

Title : Technical and Vocational Education and Training: Issues, Concerns and Prospects

ISBN: 978-981-99-6909-8

Month/Year: Feb 2024

Type of Book: Chapter

Title : Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises

ISBN: 9798369320655

Month/Year: Jan 2024

2023

Type of Book: Chapter

Title : Green Blockchain Technology for Sustainable Smart Cities

ISBN: 978-0-323-95407-5

Month/Year: May 2023

Type of Book: Chapter

Title : Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments

ISBN: 9781668473535

Month/Year: May 2023

Type of Book: Chapter

Title : Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship

ISBN: 9781668475782

Month/Year: May 2023

Type of Book: Chapter

Title : Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship

ISBN: 978-166847580-5, 978-166847578-2

Month/Year: May 2023

2022

Type of Book: Chapter

Title : Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

ISBN: 9781668446454

Month/Year: Oct 2022

Type of Book: Chapter

Title : Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

ISBN: 9781668446454

Month/Year: Oct 2022

Type of Book: Chapter

Title : EdTech Economy and the Transformation of Education

ISBN: 9781799889045

Month/Year: Jun 2022

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Is there a dark side to Work Passion? Insights on Wellbeing and Performance in the evolving knowledge eonomy


Date: 2025-05-02


Organising Institution: Indian Institute of Management (IIM) - Indore


Level: International


2024

Type of the Program: Seminar


Role: Presenter


Title: Sustainable Entrepreneurship: Unlocking potential through the scope of Digital Content Marketing


Date: 2024-01-22


Organising Institution: Indian Institute of Management, Sambalpur


Level: International


2023

Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2023-07-10


Organising Institution: International Association for Media and Communication Research (IAMCR)


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2023-07-10


Organising Institution: International Association for Media and Communication Research (IAMCR)


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2023-07-10


Organising Institution: International Association for Media and Communication Research (IAMCR)


Level: International


Type of the Program: Conference


Role: Presenter


Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru


Date: 2023-06-09


Organising Institution: Indian Institute of Management, Indore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay


Date: 2023-06-09


Organising Institution: Indian Institute of Management, Indore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator


Date: 2023-06-09


Organising Institution: Indian Institute of Management, Indore


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt


Date: 2023-06-09


Organising Institution: Indian Institute of Management, Indore


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study on Color Psychology Branding: Evidence from Body Care Products


Date: 2023-06-09


Organising Institution: Indian Institute of Management, Indore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring the role of Digital Content Marketing in Marketing Practices


Date: 2023-04-14


Organising Institution: IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2023-04-04


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector.


Date: 2023-04-03


Organising Institution: Rajagiri College of Social Science and Rajagiri Business School


Level: International


Type of the Program: Conference


Role: Presenter


Title: Redefining Organisational Sustainability Through Revamping Digital Capital


Date: 2023-02-06


Organising Institution: Ahlia University, Manama - Bahrain


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Affinity Towards Positive and Negative News: A Critique View


Date: 2022-09-10


Organising Institution: SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH


Level: International


Type of the Program: Seminar


Role: Keynote Speaker


Title: Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business


Date: 2022-06-25


Organising Institution: ST. FRANCIS DE SALES COLLEGE


Level: National


Type of the Program: Conference


Role: Presenter


Title: Blockchain Technology in Indian Banking Sector: A conceptual overview


Date: 2022-02-25


Organising Institution: International School of Management Excellence


Level: International


Type of the Program: Conference


Role: Presenter


Title: Blockchain Technology in Indian Banking Sector: A conceptual overview


Date: 2022-02-25


Organising Institution: ISME Bangalore


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning


Date: 2021-10-08


Organising Institution: Binary University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Goals of Feminism over the Decades ? A Theoretical Impression


Date: 2021-09-30


Organising Institution: The Oxford College of Business Management


Level: National


Type of the Program: Conference


Role: Presenter


Title: A Post Pandemic Outlook on Technology Induced Travel


Date: 2021-08-06


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values


Date: 2021-07-31


Organising Institution: Apolo Arts and Science College, Chennai


Level: International


Type of the Program: Conference


Role: Presenter


Title: Ambush Marketing in Sports Events: A Conceptual Overview


Date: 2021-05-08


Organising Institution: Presidency University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices


Date: 2021-04-27


Organising Institution: Central University of Tamil Nadu


Level: National


Type of the Program: Conference


Role: Presenter


Title: Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z


Date: 2021-04-22


Organising Institution: Adhiyamaan College of Engineering (Autonomous)


Level: National


Type of the Program: Conference


Role: Presenter


Title: Online education during COVID-19 pandemic - challenges and best practices for online teaching


Date: 2021-04-20


Organising Institution: Dr. D.Y. Patil College of Education


Level: International


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2021-04-19


Organising Institution: Loyola College (Autonomous)


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector


Date: 2021-04-19


Organising Institution: Loyola College (Autonomous)


Level: International


Type of the Program: Seminar


Role: Keynote Speaker


Title: HR in the age of Disruptions


Date: 2021-03-26


Organising Institution: Mar Ivanios College


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: A conceptual study on changing goals of feminism over the decades


Date: 2020-01-23


Organising Institution: Marian International Institute of Management


Level: International


2013

Type of the Program: Conference


Role: Participant


Title:


Date: 2013-01-10


Organising Institution: Berchmans Institute of Management Studies, S B College, Changanassery


Level: National


2010

Type of the Program: Seminar


Role: Participant


Title:


Date: 2010-12-20


Organising Institution: Saintgits Institute of Management


Level: National


Own MPhil / PhD Thesis

1970

Guide Name: Dr. M H Salim

Institution: Bharathiar University

Month Year: January 1970

Consultancy

Copyright

2024

Applicants: MALLIKA SANKAR M

Registration No: TXu 2-417-914

Date Published: 13/03/2024

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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