Dr MALLIKA SANKAR M
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields / 15 / 1 / 17 - 30 | 2068-7710 | 01-Apr-2024 |
| 2 | Is There a Dark Side to Work Passion? Insights on Well-Being and Performance in the Evolving Knowledge Economy | Prabandhan: Indian Journal of Management / 18 / 12 / 35 - 48 | 0975-2854 | 15-Dec-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | EdTech Economy and the Transformation of Education | MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK) | 9781799889045 | / |
| 2 | Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition | MALLIKA SANKAR M,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA, HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY | 9781668446454 | / |
| 3 | Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition | MALLIKA SANKAR M,SUJA MOL JOHN,BRYAN CHRISTIANSEN, GLOBAL RESEARCH SOCIETY, USA, HAKAN SEZEREL, ANADOLU UNIVERSITY, TURKEY, PRIYANKA MICHAEL | 9781668446454 | / |
| 4 | Green Blockchain Technology for Sustainable Smart Cities | MALLIKA SANKAR M,ANUBHA SRIVASTAVA, SATHISH P, SENTHILMURUGAN P,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA, RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA, SARAVANAN KRISHNAN, ANNA UNIVERSITY | 978-0-323-95407-5 | / |
| 5 | Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments | MALLIKA SANKAR M,ALEXANDRE DUARTE, ANDRADE, JOSÉ GABRIEL, PATRÍCIA DIAS, TARANNUM MALHOTRA, TERESA RUÃO | 9781668473535 | / |
| 6 | Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship | MALLIKA SANKAR M,VARGHESE K J ,ANTHONY ADEYANJU, BLESSING TAFIRENYIKA, WILFRED ISAK APRIL | 9781668475782 | / |
| 7 | Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises | SATHISH P,MALLIKA SANKAR M,ERUM SHAIKH SHAHEED BENAZIR BHUTTO UNIVERSITY, SAN, RAKSHNA NATAMAI SIVAKUMAR | 9798369320655 | / |
| 8 | Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity | MALLIKA SANKAR M,REEM KHAMIS HAMDAN, ALLAM HAMDAN, BAHAAEDDIN ALARE | 78-981-99-7798-7_43 | / |
| 9 | Technological Innovations for Business, Education and Sustainability | MALLIKA SANKAR M,ARJUN B S, DEEPIKA S R , NAGARJUNA G,ALLAM HAMDAN | 978-1-83753-107-3 | / |
| 10 | Technical and Vocational Education and Training: Issues, Concerns and Prospects | MALLIKA SANKAR M,ALLAM HAMDAN, COLLEGE OF BUSINESS AND FINANCE, AHL, BAHAAEDDIN ALAREENI,MIDDLE EAST TECHNICAL UNIVERSI, REEM KHAMIS HAMDAN, UNIVERSITY COLLEGE OF BAHRAIN, RIM EL KHOURY, NOTRE DAME UNIVERSITY, LEBANON | 978-981-99-6909-8 | / |
| 11 | Driving Green Marketing in Fashion and Retail | SENTHILMURUGAN P,MALLIKA SANKAR M, ROSHNA THOMAS, SHIKHA BHAGAT,EVRIDIKI PAPACHRISTOU, MICHAIL KARYPIDIS, SANJANA S HOTHUR, THEODORE K. TARNANIDIS, VASILEIOS ISMYRLIS | ISBN13: 9798369330494 | / |
| 12 | Smart Cities and Circular Economy | MALLIKA SANKAR M,ANUBHA SRIVASTAVA, ARJUN B S, SATHISH P,ERNESTO DR SANTIBANEZ-GONZALEZ, MANOJ KUMAR NALLAPANENI, PRASENJIT CHATTERJEE, VINAY KANDPAL | 978-1-83797-958-5 | / |
| 13 | Harnessing AI, Machine Learning, and IoT for Intelligent Business | MALLIKA SANKAR M,ALLAM HAMDAN, AHLIA UNIVERSITY,, UDO BRAENDLE, IMC UNIVERSITY OF APPLIED SCIENCES | 978-3-031-67889-9 | / |
| 14 | Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship | JOSEPH VARGHESE ,MALLIKA SANKAR M,ANTHONY ADEYANJU, BLESSING, WILFRED ISAK APRIL | 978-166847580-5, 978-166847578-2 | / |
| 15 | Technical and Vocational Education and Training | JUSTIN P VARGHESE,MALLIKA SANKAR M,REEM KHAMIS HAMDAN | 18713041 | / |
| 16 | Collective Flourishing in India: Culture, Social Cohesion and Community Well-being | JAIS MERLIN P AUGUSTINE,MALLIKA SANKAR M, SUMATHI A,LAKSHMI JAYAPRAKASH | 978-981952333-7, 978 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Emerging trends in Management | CONFERENCES | A conceptual study on changing goals of feminism over the decades | PRESENTER) | Marian International Institute of ManagementKuttikkanam, Kerala | 23/01/2020 |
| 2 | One Day Seminar on Environmental Management | SEMINARS | PARTICIPANT) | Saintgits Institute of ManagementKottayam | 20/12/2010 | |
| 3 | Management Facets: Quest and Fortuity | CONFERENCES | PARTICIPANT) | Berchmans Institute of Management Studies, S B College, ChanganasseryChanganassery | 10/01/2013 | |
| 4 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | CONFERENCES | A Post Pandemic Outlook on Technology Induced Travel | PRESENTER) | Bangalore | 06/08/2021 |
| 5 | International SEminar on Disruptive Technology and Business: Emerging Challenges and Model | SEMINARS | HR in the age of Disruptions | KEYNOTE_SPEAKER) | Mar Ivanios CollegeTrivandrum | 26/03/2021 |
| 6 | National Conference on Emerging Trends in Management Science and Technology | CONFERENCES | Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z | PRESENTER) | Adhiyamaan College of Engineering (Autonomous)Chennai | 22/04/2021 |
| 7 | National conference on Transformation of Technology in Higher Education | CONFERENCES | Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices | PRESENTER) | Central University of Tamil NaduTamil Nadu | 27/04/2021 |
| 8 | International Virtual Conference | CONFERENCES | MODERATOR) | Loyola College (Autonomous)Chennai | 19/04/2021 | |
| 9 | International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 | CONFERENCES | The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector | PRESENTER) | Loyola College (Autonomous)Chennai | 19/04/2021 |
| 10 | International Conference on Global Emerging Trends in Transformation of Education | CONFERENCES | Online education during COVID-19 pandemic - challenges and best practices for online teaching | PRESENTER) | Dr. D.Y. Patil College of EducationPune | 20/04/2021 |
| 11 | International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? | CONFERENCES | Ambush Marketing in Sports Events: A Conceptual Overview | PRESENTER) | Presidency UniversityBangalore | 08/05/2021 |
| 12 | Standing up to the post pandemic challenges in the global scenario | CONFERENCES | Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values | PRESENTER) | Apolo Arts and Science College, ChennaiChennai | 31/07/2021 |
| 13 | National level conference on Gender Equality and Women Empowerment | CONFERENCES | Goals of Feminism over the Decades ? A Theoretical Impression | PRESENTER) | The Oxford College of Business ManagementBangalore | 30/09/2021 |
| 14 | International Conference on Contemporary Issues in Management | CONFERENCES | Blockchain Technology in Indian Banking Sector: A conceptual overview | PRESENTER) | International School of Management ExcellenceBangalore | 25/02/2022 |
| 15 | International Conference | CONFERENCES | Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning | PRESENTER) | Binary UniversityMalaysia | 08/10/2021 |
| 16 | Tycoon 2022- Student National Seminar | SEMINARS | Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business | KEYNOTE_SPEAKER) | ST. FRANCIS DE SALES COLLEGEBangalore | 25/06/2022 |
| 17 | International conference on Developing Resilient and Sustainable Business | CONFERENCES | Affinity Towards Positive and Negative News: A Critique View | PRESENTER) | SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCHAhmedabad | 10/09/2022 |
| 18 | The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? | CONFERENCES | Redefining Organisational Sustainability Through Revamping Digital Capital | PRESENTER) | Ahlia University, Manama - BahrainManama - Bahrain | 06/02/2023 |
| 19 | 4th International Rajagiri Management Conference | CONFERENCES | MODERATOR) | Rajagiri College of Social Science and Rajagiri Business SchoolKochi | 04/04/2023 | |
| 20 | 4th International Rajagiri Management Conference | CONFERENCES | Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru | PRESENTER) | Rajagiri College of Social Science and Rajagiri Business SchoolkOCHI | 03/04/2023 |
| 21 | 4th International Rajagiri Management Conference | CONFERENCES | The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers | PRESENTER) | Rajagiri College of Social Science and Rajagiri Business SchoolKochi | 03/04/2023 |
| 22 | 4th International Rajagiri Management Conference | CONFERENCES | Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market | PRESENTER) | Rajagiri College of Social Science and Rajagiri Business SchoolKochi | 03/04/2023 |
| 23 | 4th International Rajagiri Management Conference | CONFERENCES | Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore | PRESENTER) | Rajagiri College of Social Science and Rajagiri Business SchoolKochi | 03/04/2023 |
| 24 | 4th International Rajagiri Management Conference | CONFERENCES | The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. | PRESENTER) | Rajagiri College of Social Science and Rajagiri Business SchoolKochi | 03/04/2023 |
| 25 | International Conference of Marketing on Consumer Experience in Digital Era | CONFERENCES | Exploring the role of Digital Content Marketing in Marketing Practices | PRESENTER) | IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, SwedenBodh Gaya | 14/04/2023 |
| 26 | Conference on Excellence in Research and Education (CERE) | CONFERENCES | Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru | PRESENTER) | Indian Institute of Management, IndoreIndore | 09/06/2023 |
| 27 | Conference on Excellence in Research and Education (CERE) | CONFERENCES | Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay | PRESENTER) | Indian Institute of Management, IndoreIndore | 09/06/2023 |
| 28 | Conference on Excellence in Research and Education (CERE) | CONFERENCES | Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator | PRESENTER) | Indian Institute of Management, IndoreIndore | 09/06/2023 |
| 29 | Conference on Excellence in Research and Education (CERE) | CONFERENCES | The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt | PRESENTER) | Indian Institute of Management, IndoreIndore | 09/06/2023 |
| 30 | Conference on Excellence in Research and Education (CERE) | CONFERENCES | A Study on Color Psychology Branding: Evidence from Body Care Products | PRESENTER) | Indian Institute of Management, IndoreIndore | 09/06/2023 |
| 31 | Annual Conference of IAMCR | CONFERENCES | ) | International Association for Media and Communication Research (IAMCR)France | 10/07/2023 | |
| 32 | Annual Conference of IAMCR | CONFERENCES | ) | International Association for Media and Communication Research (IAMCR)France | 10/07/2023 | |
| 33 | Annual Conference of IAMCR | CONFERENCES | ) | International Association for Media and Communication Research (IAMCR)France | 10/07/2023 | |
| 34 | 9th PAN IIM WORLD MANAGEMENT CONFERENCE - 2023 | SEMINARS | Sustainable Entrepreneurship: Unlocking potential through the scope of Digital Content Marketing | PRESENTER) | Indian Institute of Management, Sambalpur | 22/01/2024 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Practical insights to Business Analytics | Workshop on Practical Insights to Business Analytics | 15/10/2020 | Kochi Business School |
| 2 | Research and Analysis of Business Case-Studies for Successful Entrepreneurship | INFINITY 2021 | 12/01/2021 | St. Francis De Sales College |
| 3 | Scope of Business Analytics | One day seminar | 30/11/2018 | Ettumanoorappan College |
| 4 | Business Analytics and its applications | Expert Session | 14/10/2019 | Mangalam College of Engineering |
| 5 | Motivation and positive thinking | Induction and orientation program | 26/06/2018 | Saintgits College of Applied Sciences |
| 6 | Time Management | Induction and orientation program | 29/08/2018 | Saintgits College of Applied Sciences |
| 7 | Effective ways to clear Group Discussion and Interview | Expert Session | 05/07/2017 | Saintgits College of Applied Sciences |
| 8 | Practical insights on Business Analytics | Webinar | 27/02/2021 | Karpagam Academy of higher education (Deemed to be University) |
| 9 | Digital Transformation in HR | Webinar | 14/08/2021 | International School of Management Excellence |
| 10 | How to do a Research Project | National Webinar | 13/11/2021 | Carmel College |
| 11 | Confidence Building | Expert Session | 09/11/2021 | Allama Iqbal Institute of Management |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | DIGITAL CONTENT MARKETING OF EDTECH FIRMS: A STUDY ON THE EFFECT OF USES AND GRATIFICATION MOTIVES ON COURSE ENROLMENT INTENTION | LAKSHMI RAJ | Christ University | SUPERVISOR | Awarded | September 2025 |
| 2 | DECIPHERING THE ROLE OF THE DIGITAL DIVIDE AMONG THE HEALTHCARE PROFESSIONALS IN THE UNDERSTANDING OF DIGITAL CONGRUENCE | JAIS V THOMAS | Christ University | SUPERVISOR | Ongoing | January 2022 |
| 3 | ROLE OF DIGITAL LEADERSHIP IN REMOTE WORK MODEL ON OPERATIONAL EFFICIENCY FOR FINANCIAL SERVICES INDUSTRY | SOUMITRA SINGHA | Christ University | SUPERVISOR | Ongoing | July 2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Empowering the Unorganized Sector: Assessing the Impact of Pradhan Mantri Mudra Yojana on Financial Inclusion and Economic Growth in the North East Region of India | MALLIKA SANKAR M,BHARATH SURESH KUMAR,JAIS MERLIN P AUGUSTINE | ICSSR | External |
| 2 | Cultural Integration and Socio-Economic Welfare: A Comparative Analysis of Inter-State Migrant Workers in the Unorganised Sector of South Indian States | SREEDEVI R S,MALLIKA SANKAR M,MAYA K,TARU SAIGAL | ICSSR | External |
| 3 | Digital Literacy: Empowering Women in Informal Economy | MALLIKA SANKAR M,JAIS MERLIN P AUGUSTINE,SUMATHI A,YESHASWINI V,JAIS V THOMAS | The Association of Asian Social Science Research Councils (AASSREC) | External |
| 4 | Empowering Mothers of Autistic Children: Promoting Mental, Physical and Economic Well-being for Inclusive Social Development | MALLIKA SANKAR M,SHANI S. HAMEED | ICSSR | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Faculty Development Programme | Presidency College, Bangalore, Presidency College, Bangalore | National | Invited Resource Person/Trainer | 25/04/2022 |
| 2 | FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" - | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, SAINTGITS COLLEGE OF ENGINEERING | National | Invited Resource Person/Trainer | 02/12/2021 |
| 3 | Structural Equation Model using AMOS | S S Jain College for Women, S S Jain College for Women | National | Participant | 30/08/2021 |
| 4 | Faculty Development Programme I - 2021 | Centre for Education Beyond Curriculum , | Institutional | Participant | 16/06/2021 |
| 5 | Data Analytics in Business Decesions | St. Joseph's College of Engineering, | National | Participant | 16/06/2021 |
| 6 | Foundations of Everyday Leadership | University of Illinois at Urbana-Champaign, | Institutional | Presenter | 10/05/2021 |
| 7 | International Faculty Development Program on Research Methodology and Scientific Tools | B K Birla Institute of Engineering & Technology, | International | Participant | 13/04/2021 |
| 8 | Hypothesis Testing Using Non-Parametric Tests in SPSS | Christ University, | Institutional | Participant | 17/03/2021 |
| 9 | Workshop on Qualitative Data Analysis using NVivo12 | Christ (Deemed to be University), | National | Participant | 27/02/2021 |
| 10 | Statistical Analysis Using R | Christ University, | Institutional | Participant | 13/07/2020 |
| 11 | FDP on "Being a Super Teacher" | Bannari Amman Institute of Technology, Bannari Amman Institute of Technology | National | Participant | 06/07/2020 |
| 12 | International Faculty Development Program on "Teachers Leadership Quality in Higher Education" | Sairam Institute of Management Studies, Sairam Institute of Management Studies | International | Participant | 24/06/2020 |
| 13 | Introduction to Business Analytics: Communicating with Data | University of Illinois at Urbana-Champaign, | Institutional | Participant | 01/05/2020 |
| 14 | Innovative Methods in Teaching & Research Orientation for Beginners | Marian International Institute of Management, Kuttikkanam, Marian International Institute of Management | National | Participant | 07/02/2019 |
| 15 | Recalibrating the Management Education Eco System of Kerala | Xavier Institute of Management & Entrepreneurship, Kochi , Xavier Institute of Management & Entrepreneurship, | National | Participant | 09/06/2017 |
| 16 | Structural Equation Modeling (SEM) | BASELIUS COLLEGE, KOTTAYAM, BASELIUS COLLEGE, KOTTAYAM | National | Participant | 30/05/2016 |
| 17 | Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) | CHRIST UNIVERSITY, | National | Participant | 13/05/2016 |
| 18 | Statistical Tools for Research | Sree Narayana Gurukulam College of Engineering, Sree Narayana Gurukulam College of Engineering | Regional | Participant | 26/03/2015 |
| 19 | QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS | CHRIST UNIVERSITY, | National | Participant | 26/01/2015 |
| 20 | RESEARCH METHODS AND DATA ANALYSIS USING SPSS | MUSALIAR INSTITUTE OF MANAGEMENT, MUSALIAR INSTITUTE OF MANAGEMENT, PATHANAMTHITTA | National | Participant | 16/08/2012 |
| 21 | Management Teacher-2015 - New Age Teacher | Association of Indian Management Schools, DCSMAT, TRIVANDRUM | National | Participant | 12/07/2012 |
| 22 | Research Methodology and Data Analysis | Institute for Competency Advancement of Teachers, IGNOU, KOCHI | National | Participant | 27/04/2011 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | MALLIKA SANKAR M,JAIS V THOMAS | Questionnaire on deciphering the role of the digital divide among allopathic healthcare professionals in the understanding of digital congruence. | - |