Faculty Details

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Dr SHRINIVAS

Speciliazation : Management

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
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ORCID

Articles in Periodicals

Articles in Journels

2024

Name of Journal: Pacific Business Review (International)

Date Of Publication: 30-Jul-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 17/1

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,DR. M. GURUPANDI , DR. R.S.V. RAMA SWATHI, DR. VIN,SHRINIVAS

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

2021

Name of Journal: International Journal of Management Practice

Date Of Publication: 12-Jan-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SHRINIVAS,LEENA JAMES

URL: https://www.inderscience.com/jhome.php?jcode=ijmp

Indexing Agency: Scopus

2022

Name of Journal: International Journal of Management Practice

Date Of Publication: 09-Feb-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/2/205 - 234

Sole Authored /Co Authored: Co-Author

Author Name (s): SHRINIVAS,LEENA JAMES

URL: https://www.inderscience.com/jhome.php?jcode=ijmp

Indexing Agency: Scopus

Name of Journal: International Journal of Professional Business review

Date Of Publication: 01-May-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 7/2/1 - 19

Sole Authored /Co Authored: Co-Author

Author Name (s): RASHMI RAI,SHRINIVAS,LAKSHMY PRIYA K,LEENA JAMES,GOWRI SHANKAR R

URL: https://www.openaccessojs.com/JBReview/issue/view/18

Indexing Agency: Scopus

Blog

Invited Talks

2023

Name of the Program: Career Guidance

Date: 2023-05-31 00:00:00

Name of the Institutions: Carmel Academy

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2024

Name of Student: BHARATH R

Institutions: Christ University

Month & Year: September 2024

Research Project

1

Investigator(s): SHRINIVAS

Sponsors:

Internal

Investigator(s): RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS

Sponsors:

Internal

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Faculty Development Program (FDP) on Data Analytics and Visualization

Name of the Organiser: CHRIST(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2024-12-02

2023

Name of the Workshop/FDP/Training Programme: 1 Day training program for HOD?Coordinators

Name of the Organiser: CHRIST(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2023-07-07

Name of the Workshop/FDP/Training Programme: FDP-I 2023

Name of the Organiser: CHRIST(Deemed to be University)

Level: Institutional

Role: Participant

Date: 2023-06-26

Name of the Workshop/FDP/Training Programme: 7 Day National Level Online Faculty Development Program on ChatGPT & AI Tools for Educators

Name of the Organiser: Marian College Kuttikkanam (Autonomous)

Level: National

Role: Participant

Date: 2023-06-14

Name of the Workshop/FDP/Training Programme: 7 Day National Level Online Faculty Development Program on Outcome Based Education (OBE)

Name of the Organiser: Nirmala College,Muvattupuzha

Level: National

Role: Participant

Date: 2023-05-10

Name of the Workshop/FDP/Training Programme: Data analysis using R Programming through online

Name of the Organiser: BALA's VV Academy

Level: National

Role: Participant

Date: 2023-02-23

Name of the Workshop/FDP/Training Programme: The CU regulation for Prevention,Prohibition and redressal of sexual harassment

Name of the Organiser: CHRIST(Deemed to be University)

Level:

Role: Participant

Date: 2023-02-14

2022

Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: CHRIST(Deemed to be University)

Level: National

Role: Participant

Date: 2022-12-05

2021

Name of the Workshop/FDP/Training Programme: ICT applications in teaching learning

Name of the Organiser: BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT

Level: International

Role: Invited Resource Person/Trainer

Date: 2021-09-16

Name of the Workshop/FDP/Training Programme: FDP I -2021

Name of the Organiser: CEDBEC,HRDC,CHRIST (Deemed to be University)

Level: International

Role: Participant

Date: 2021-06-16

Name of the Workshop/FDP/Training Programme: QIP on hybrid teaching

Name of the Organiser: Staff Development College, CHRIST (Deemed to be University)

Level:

Role: Participant

Date: 2021-03-02

Name of the Workshop/FDP/Training Programme: Research Training -Online

Name of the Organiser: Ministry of Micro,Small and Medium Enterprises-Technology Development Centre (PPDC)

Level: International

Role: Participant

Date: 2021-02-22

2020

Name of the Workshop/FDP/Training Programme: Brand and Product management

Name of the Organiser: Coursera.org

Level: International

Role: Participant

Date: 2020-10-01

Name of the Workshop/FDP/Training Programme: Market research and Consumer behaviour

Name of the Organiser: Corsera.org

Level: International

Role: Participant

Date: 2020-09-07

Name of the Workshop/FDP/Training Programme: Innovation Ecosystem& Technology, Business Incubation

Name of the Organiser: Dayananda Sagar College of Arts Science and Commerce

Level: Regional

Role: Presenter

Date: 2020-08-12

Name of the Workshop/FDP/Training Programme: Research writing and Publication

Name of the Organiser: XIME,Kochi

Level: International

Role: Participant

Date: 2020-06-23

Name of the Workshop/FDP/Training Programme: Supply Chain Logistics

Name of the Organiser: Rutgers University

Level: International

Role: Participant

Date: 2020-05-01

Name of the Workshop/FDP/Training Programme: Marketing Analytics

Name of the Organiser: University of Virginia

Level: International

Role: Participant

Date: 2020-04-01

2019

Name of the Workshop/FDP/Training Programme: Factor Analysis and Structural equation Modeling

Name of the Organiser: Sindhi College

Level: National

Role: Participant

Date: 2019-09-23

Name of the Workshop/FDP/Training Programme: Enhancing Pedagogic Practice, Research and consultancy

Name of the Organiser: CHRIST(Deemed to be University)

Level:

Role: Participant & Presenter

Date: 2019-05-27

Name of the Workshop/FDP/Training Programme: Enhancing Pedagogic Practice, Research and consultancy

Name of the Organiser: CHRIST(Deemed to be University)

Level:

Role: Participant & Presenter

Date: 2019-05-20

2017

Name of the Workshop/FDP/Training Programme: Teaching-Learning and Evaluation

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2017-05-17

2016

Name of the Workshop/FDP/Training Programme: QIP on Multidicilinary research and academic research

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2016-05-23

2015

Name of the Workshop/FDP/Training Programme: QIP on Contemporary Developments in management education

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2015-09-30

Awards / Achievements /Others

Books

Book Chapters

2024

Type of Book: Chapter

Title : Artificial Intelligence‐Based System Models in Healthcare

ISBN: 9781394242528

Month/Year: Oct 2024

2023

Type of Book: Article

Title : 2023 4th International Conference on Computation, Automation and Knowledge Management

ISBN: 979-835039324-8

Month/Year: Dec 2023

Type of Book: Article

Title : International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023

ISBN: 979-835033647-4

Month/Year: Nov 2023

Case Study

2025

Type of Book: Case Study

Title of Case Study: Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success

ISBN: 9798369353974

Month/Year: Mar 2025

Patents

2023

Inventors: PRIYA VINOD,SHRINIVAS,VINITHA,ANJU

Type of Specification: Complete

Granted/Awarded Date: 13-Jan-2024

Publication/Application Date: 15-Jan-2024

Application/Filing Date: 17-Nov-2023

Publication Number: 400132-001

Patent Number: 400132-001

Field of Invention: MARKETING

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Preparing the Workforce for the Future: A Review of Innovative Educational Models


Date: 2025-02-20


Organising Institution: Kalasalingam University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Seasonality and the month -of-the-year effect: Evidence from the indian stock market


Date: 2025-01-07


Organising Institution: St Claret college


Level: International


2024

Type of the Program: Conference


Role: Participant


Title:


Date: 2024-11-23


Organising Institution: Sheshadripuram first grade college


Level: National


2023

Type of the Program: Conference


Role: Presenter


Title: Does psychological capital moderate the relationship between financial attitude and investment decision making?


Date: 2023-12-08


Organising Institution: JNN college of engineering


Level: National


Type of the Program: Conference


Role: Presenter


Title: Does Psychological capital moderate the relationship between financial attitude and investement decision making?


Date: 2023-12-08


Organising Institution: JNNC Engineering


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2023-05-14


Organising Institution: AACSB


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: Change in Consumer Behaviour towards Online Delivery during Covid-19 Pandemic: Shift from Offline purchase to online shopping


Date: 2021-07-15


Organising Institution: GM Institute of Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: A Study on Influence of Korean Drama on Indian Consumer Behaviour in Gen Z w.r.t Food & Beverage Industry


Date: 2021-06-05


Organising Institution: Eudexia Research centre,India


Level: International


2019

Type of the Program: Conference


Role: Panelist


Title:


Date: 2019-12-11


Organising Institution: Christ University


Level: International


2018

Type of the Program: Conference


Role: Presenter


Title: A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru.


Date: 2018-12-14


Organising Institution: Shri Dharmasthala manjunatheshwara Institute for Management Development


Level: International


2017

Type of the Program: Conference


Role: Presenter


Title: The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU


Date: 2017-03-03


Organising Institution: KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY


Level: International


2016

Type of the Program: Conference


Role: Presenter


Title: The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time


Date: 2016-03-03


Organising Institution: Jain University


Level: National


2015

Type of the Program: Conference


Role: Presenter


Title: Emerging trends in green marketing- Need, Importance and challenges


Date: 2015-03-27


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities


Date: 2015-02-06


Organising Institution: SVIT


Level: National


Type of the Program: Conference


Role: Presenter


Title: Stress management in work place- causes, problem and techniques of stress management


Date: 2015-01-29


Organising Institution: S.E.A College, KR Puram


Level: National


Own MPhil / PhD Thesis

1970

Guide Name: Dr leena James

Institution: Pacific Academy of Higher Education

Month Year: January 1970

Guide Name: Dr Leena james

Institution: Pacific Academy of higher Education and Research

Month Year: January 1970

Consultancy

Sole

Faculties: SHRINIVAS,

Theme of Consultancy: Market research and profiling, define personas

Type: Paid

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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