Dr SHRINIVAS
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth | International Journal of Management Practice / / / - | 1741-8143, 1477-9064 | 12-Jan-2021 |
| 2 | Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth | International Journal of Management Practice / 15 / 2 / 205 - 234 | 1477-9064 | 09-Feb-2022 |
| 3 | Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life | International Journal of Professional Business review / 7 / 2 / 1 - 19 | 2525-3654 | 01-May-2022 |
| 4 | Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender | Pacific Business Review (International) / 17 / 1 / - | 0974-438X | 30-Jul-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | 2023 4th International Conference on Computation, Automation and Knowledge Management | SHRINIVAS,PRIYA VINOD,IEEE, JAYANTHI, NANDHINI B | 979-835039324-8 | / |
| 2 | International Conference for Technological Engineering and its Applications in Sustainable Development, ICTEASD 2023 | MANASA NAGARAJA,MEGHA PANDEY, PRIYA VINOD, SHRINIVAS,HUSAIN SAIF, INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS, JEYALAXMI M, MULTANI FAIM, RITWIKA S | 979-835033647-4 | / |
| 3 | Cases on Effective Digital Marketing for Competitive Organizations | BARANIDHARAN,SHRINIVAS | 9798369353974 | / |
| 4 | Artificial Intelligence‐Based System Models in Healthcare | SHRINIVAS,A. JOSE ANAND, K. KALAISELVI, JYOTIR MOY CHATTERJE | 9781394242528 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International conference on sustainable development through business strategy and social sciences | CONFERENCES | Emerging trends in green marketing- Need, Importance and challenges | PRESENTER) | bangalore | 27/03/2015 |
| 2 | Emerging indian scenario harnessing the opportunities | CONFERENCES | Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities | PRESENTER) | SVITBangalore | 06/02/2015 |
| 3 | Emerging trends in commerce and management | CONFERENCES | Stress management in work place- causes, problem and techniques of stress management | PRESENTER) | S.E.A College, KR PuramBangalore | 29/01/2015 |
| 4 | Changing Role of HRM - The Strategic Opportunities and Challenges | CONFERENCES | The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time | PRESENTER) | Jain UniversityBangalore | 03/03/2016 |
| 5 | ICSTEM'17 | CONFERENCES | The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU | PRESENTER) | KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGYBENGALURU | 03/03/2017 |
| 6 | 7th International conference on Managing Human resources at the workplace | CONFERENCES | A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. | PRESENTER) | Shri Dharmasthala manjunatheshwara Institute for Management DevelopmentMysore | 14/12/2018 |
| 7 | Synthesize 2019 | CONFERENCES | PANELIST) | Bangalore | 11/12/2019 | |
| 8 | International Conference on Recent Advances in Social Sciences, Humanities,Management and Scientific Research (RAMAS 2021) | CONFERENCES | A Study on Influence of Korean Drama on Indian Consumer Behaviour in Gen Z w.r.t Food & Beverage Industry | PRESENTER) | Eudexia Research centre,IndiaAssam, Guwahati | 05/06/2021 |
| 9 | 2nd International conference on emerging trends in science,engineering and management | CONFERENCES | Change in Consumer Behaviour towards Online Delivery during Covid-19 Pandemic: Shift from Offline purchase to online shopping | PRESENTER) | GM Institute of TechnologyDavangere,Karnataka | 15/07/2021 |
| 10 | Business accreditation seminar | SEMINARS | PARTICIPANT) | AACSBHyderabad | 14/05/2023 | |
| 11 | International conference on reforms in business practices & redefined role of banks- Contemporary issues, challenges & remedies" | CONFERENCES | Does psychological capital moderate the relationship between financial attitude and investment decision making? | PRESENTER) | JNN college of engineeringShimoga, Karnataka | 08/12/2023 |
| 12 | International conference on reforms in business-Contemporary issues challenges and remedies practices and redefined role of banks | CONFERENCES | Does Psychological capital moderate the relationship between financial attitude and investement decision making? | PRESENTER) | JNNC EngineeringJNNC Shimoga | 08/12/2023 |
| 13 | Digital tranformation-opportunities and challenges in modern world | CONFERENCES | PARTICIPANT) | Sheshadripuram first grade collegebangalore | 23/11/2024 | |
| 14 | International Conference on Behavioural Economics (ICBE 2025) | CONFERENCES | Deep Connectedness: Leveraging LSTM Networks to Forecast and Explain NIFTY 50 -Sector Volatility Spillovers | PRESENTER) | CHRIST (Deemed to be University) | 02/09/2025 |
| 15 | International Conference on Behavioural Economics (ICBE 2025) | CONFERENCES | International Conference on Behavioural Economics (ICBE 2025) | MODERATOR) | CHRIST (Deemed to be University)bangalore | 01/09/2025 |
| 16 | The International Conference on Sustainable Synerg | CONFERENCES | A Framework for Hybrid Intelligence in Education: A Systematic Review of Human-Al Collaboration Models (2019-2025) | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 27/11/2025 |
| 17 | "Innovation For Impact: Digital and Mobile Technol | CONFERENCES | Human-Ai Collaboration In Education: Systematic Review of Hybrid Intelligence Frameworks | PRESENTER) | Manipal Academy of Higher EducationBangalore | 10/12/2025 |
| 18 | National Seminar on the Climate Change and Sustainable Development Goals: Is the World ready to achieve Agenda 2030? | SEMINARS | SPACE APPLICATIONS: REMOTE SENSING AND GIS IN CLIMATE CHANGE IMPACTS AND SOLUTIONS | PRESENTER) | Department of Economics, Babasaheb Bhimrao Ambedkar University Lucknow, Uttar PradeshLucknow | 22/12/2025 |
| 19 | "Tradition x Transformation: Knowledge, Technology and Inclusive Futures" | CONFERENCES | "Tradition x Transformation: Knowledge, Technology and Inclusive Futures" | CHAIR) | Sheshadripuram College,BengaluruBangalore | 06/03/2026 |
| 20 | The Global Canvas: Integrating Technology, Law and Governance for a Sustainable Future | CONFERENCES | DIGITAL TRANSFORMATION OF HIGHER EDUCATION TO BRIDGE THE WORKFORCE SKILLS GAP AND DRIVE ECONOMIC GROWTH: URBAN YOUTH AS CATALYSTS FOR SUSTAINABLE DEVELOPMENT: EXPLORING SOCIAL ENTREPRENEURSHIP PATHWAYS | PRESENTER) | Gitarattan International Business SchoolDelhi | 10/01/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Career Guidance | Career Guidance | 31/05/2023 | Carmel Academy |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A STUDY ON EFFECTIVENESS OF TRADITIONAL INSTRUCTIONAL METHODS AND LARGE LANGUAGE MODEL-DRIVEN LEARNING APPROACHES ON STUDENT LEARNING IN HIGHER EDUCATION | BHARATH R | Christ University | SUPERVISOR | Ongoing | September 2024 |
| 2 | . | VENKATAGIRI DITTAKAVI | Christ University | SUPERVISOR | Ongoing | September 2025 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | SMART TELEVISION | PRIYA VINOD, SHRINIVAS | 17-Nov-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Empirical Study on Understanding the impact and importance of College Uniform (Dress code) | SHRINIVAS | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Administrative excellence:Training in office managementand team work | St Pauls College, Bangalore, St Pauls College, Bangalore | Institutional | Invited Resource Person/Trainer | 24/06/2025 |
| 2 | Faculty Development Program (FDP) on Data Analytics and Visualization | CHRIST(Deemed to be University), | Institutional | Participant | 02/12/2024 |
| 3 | 1 Day training program for HOD?Coordinators | CHRIST(Deemed to be University), | Institutional | Participant | 07/07/2023 |
| 4 | FDP-I 2023 | CHRIST(Deemed to be University), | Institutional | Participant | 26/06/2023 |
| 5 | 7 Day National Level Online Faculty Development Program on ChatGPT & AI Tools for Educators | Marian College Kuttikkanam (Autonomous), Marian College Kuttikkanam (Autonomous) | National | Participant | 14/06/2023 |
| 6 | 7 Day National Level Online Faculty Development Program on Outcome Based Education (OBE) | Nirmala College,Muvattupuzha, | National | Participant | 10/05/2023 |
| 7 | Data analysis using R Programming through online | BALA's VV Academy, BALAs VV Academy | National | Participant | 23/02/2023 |
| 8 | The CU regulation for Prevention,Prohibition and redressal of sexual harassment | CHRIST(Deemed to be University), | Participant | 14/02/2023 | |
| 9 | Curriculum Design and Revision with specific focus on OBE | CHRIST(Deemed to be University), | National | Participant | 05/12/2022 |
| 10 | ICT applications in teaching learning | BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT, BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT | International | Invited Resource Person/Trainer | 16/09/2021 |
| 11 | FDP I -2021 | CEDBEC,HRDC,CHRIST (Deemed to be University), | International | Participant | 16/06/2021 |
| 12 | QIP on hybrid teaching | Staff Development College, CHRIST (Deemed to be University), | Participant | 02/03/2021 | |
| 13 | Research Training -Online | Ministry of Micro,Small and Medium Enterprises-Technology Development Centre (PPDC), Ministry of Micro,Small and Medium Enterprises-Tec | International | Participant | 22/02/2021 |
| 14 | Brand and Product management | Coursera.org, Ie Business School, Spain | International | Participant | 01/10/2020 |
| 15 | Market research and Consumer behaviour | Corsera.org, Ie Business School, Spain | International | Participant | 07/09/2020 |
| 16 | Innovation Ecosystem& Technology, Business Incubation | Dayananda Sagar College of Arts Science and Commerce, Innivation and Incubation Cell, IQAC, DSAC | Regional | Presenter | 12/08/2020 |
| 17 | Research writing and Publication | XIME,Kochi, | International | Participant | 23/06/2020 |
| 18 | Supply Chain Logistics | Rutgers University, Rutgers University | International | Participant | 01/05/2020 |
| 19 | Marketing Analytics | University of Virginia, University of Virginia | International | Participant | 01/04/2020 |
| 20 | Factor Analysis and Structural equation Modeling | Sindhi College, Sindhi College | National | Participant | 23/09/2019 |
| 21 | Enhancing Pedagogic Practice, Research and consultancy | CHRIST(Deemed to be University), | Participant & Presenter | 27/05/2019 | |
| 22 | Enhancing Pedagogic Practice, Research and consultancy | CHRIST(Deemed to be University), | Participant & Presenter | 20/05/2019 | |
| 23 | Teaching-Learning and Evaluation | Christ University, | Participant | 17/05/2017 | |
| 24 | QIP on Multidicilinary research and academic research | Christ University, | Participant | 23/05/2016 | |
| 25 | QIP on Contemporary Developments in management education | Christ University, | Participant | 30/09/2015 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | SHRINIVAS | Market research and profiling, define personas |