Faculty Details

faculty-image

Dr MUDITA SINHA

Speciliazation : Agricultural Economics

Qualification : MMM, PGPBA, PhD

Department : SCHOOL OF HUMANITIES AND PERFORMING ARTS

Campus : BANGALORE CAMPUS

Dr. Mudita Sinha is a highly experienced academic and researcher with over 12 years in teaching, research, and international sales. She received a prestigious grant of USD 4000 from the Texas International Education Fund for a COIL project on eco-friendly practices with Baylor University. Dr. Sinha has filed patents on several innovative solutions, including a ?Wrist Band for Women?s Security,? cybersecurity models, and business analytics for data-driven management. Her research covers advanced topics like augmented reality in influencer marketing, AI in e-learning, and the circular economy. Dr. Sinha has authored multiple Scopus-indexed books, such as Improving Service Quality and Customer Engagement with Marketing Intelligence and HR Analytics in an Era of Rapid Automation. She has presented her work at various international conferences, focusing on consumer behavior, sustainability, and digital transformation. Dr. Sinha also leads major conferences and workshops, fostering interdisciplinary research and collaboration.

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ORCID

Articles in Periodicals

Articles in Journels

2021

Name of Journal: Journal of Promotion Management

Date Of Publication: 29-Nov-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,DR MALLIKA SRIVASTAVA

URL: https://www.tandfonline.com/toc/wjpm20/current

Indexing Agency: Scopus and Indian Citation Index

Name of Journal: Informatica, An International Journal of Computing and Informatics

Date Of Publication: 07-Oct-2021

Category: Article in Research Journal

Volume No/Issue No/Page No: 45/6/45 - 52

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY,KANDAPPAN BALASUBRAMANIAN,PUVANESWARAN KUNASEKARAN,NEETHIAHNANTHAN ARI RAGAVAN,MOHD HAFIZ HANAFIAH

URL: http://www.informatica.si

Indexing Agency: Scopus

Name of Journal: Vision Journal of Business Perspective

Date Of Publication: 04-Dec-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY

URL: https://journals.sagepub.com/eprint/YTA2SICZD9I448IIBHU7/full

Indexing Agency: Scopus

2024

Name of Journal: Management Review Quarterly

Date Of Publication: 29-Dec-2024

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,RADHA YADAV,ANUGAMINI SRIVASTAVA

URL: https://link.springer.com/journal/11301

Indexing Agency: ABDC, SCOPUS and Web of Science

Name of Journal: Emerald Emerging Markets Case Studies

Date Of Publication: 27-Aug-2024

Category: Case Studies

Volume No/Issue No/Page No: 14/3

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,MAYANK JAIN

URL: https://www.scopus.com/sourceid/21100942398

Indexing Agency: Scopus

2020

Name of Journal: Test engineering and management Journal

Date Of Publication: 28-Feb-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 82/--/16592 - 16600

Sole Authored /Co Authored: Co-Author

Author Name (s): LEENA N FUKEY,MUDITA SINHA,LIKHITA

URL: http://testmagzine.biz/index.php/testmagzine/issue/archive

Indexing Agency: Scopus

Name of Journal: International Journal of Psychosocial Rehabilitation

Date Of Publication: 11-Mar-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 24/7/139 - 151

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY,MALLIKA CHOUGULE

URL: https://www.psychosocial.com/

Indexing Agency: Scopus

Name of Journal: International journal of advance science and technology

Date Of Publication: 08-Jan-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 28/20/926 - 944

Sole Authored /Co Authored: Co-Author

Author Name (s): LEENA N FUKEY,MUDITA SINHA

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

Name of Journal: International journal of advance science and technology

Date Of Publication: 08-Jan-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 28/20/926 - 944

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY,TEJINDER SINGH D

URL: https://www.scopus.com/sourceid/21100829147

Indexing Agency: Scopus

2025

Name of Journal: Journal of Relationship Marketing

Date Of Publication: 26-May-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: /1 - 31

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,MALLIKA SRIVASTAVA

URL: https://www.tandfonline.com/journals/wjrm20

Indexing Agency: ABDC, SCOPUS and Web of Science

Name of Journal: Journal of Global Fashion Marketing

Date Of Publication: 11-Feb-2025

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,DR MALLIKA SRIVASTAVA

URL: https://www.scopus.com/record/display.uri?eid=2-s2.0-85217851145&origin=recordpage

Indexing Agency: ABDC, SCOPUS and Web of Science

2022

Name of Journal: International Journal of Technoentrepreneurship

Date Of Publication: 20-Nov-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 4/3/180 - 197

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY

URL: https://www.inderscienceonline.com/journal/ijte

Indexing Agency: Scopus

Name of Journal: ECS Transactions

Date Of Publication: 01-Jun-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 107/1/6801 - 6823

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,LEENA N FUKEY

URL: https://iopscience.iop.org/article/10.1149/10701.6801ecst/meta

Indexing Agency: Scopus

2023

Name of Journal: Vision: The Journal of Business Perspective

Date Of Publication: 13-Jun-2023

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MUDITA SINHA,MALLIKA SRIVASTAVA

URL: https://journals.sagepub.com/home/vis

Indexing Agency: Scopus

Blog

Invited Talks

2024

Name of the Program:

Date: 2024-03-05 00:00:00

Name of the Institutions: Jain University

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2023

Name of Student: ALOK KUMAR SINHA

Institutions: Christ University

Month & Year: July 2023

Unknown

Name of Student: Mr. DINESH V J P

Institutions: Vellore Institute of Technology

Month & Year:

Research Project

1

Investigator(s): MUDITA SINHA, MUDITA.SINHADR CHRISTINA IIUZADA

Sponsors: Texas International Education Fund

External

Investigator(s): MUDITA SINHA, LEENA N FUKEY,DIPPI VERMA,RAMEESHA KALRA

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: On Indian Knowledge System

Name of the Organiser: Malaviya Mission Teachers Training Center University of Mysore

Level: National

Role: Participant

Date: 2025-03-03

Name of the Workshop/FDP/Training Programme: PhD Supervisor Training Program

Name of the Organiser: Meerashpa Learning Solution

Level: International

Role: Participant

Date: 2025-02-10

2024

Name of the Workshop/FDP/Training Programme: 7 Days National Virtual Faculty Development programme on Innovative Education: Integration of SDGs in curriculum framework

Name of the Organiser: Kristu Jayanti College

Level: National

Role: Participant

Date: 2024-09-17

Name of the Workshop/FDP/Training Programme: Marketing Analytics Foundation

Name of the Organiser: Course era

Level: International

Role: Participant

Date: 2024-08-13

2022

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: Staff Development College Christ University

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: has participated in ? One Week Virtual FDP on Advanced Machine Learning Algorithms for Real Time Applications using R and Python?

Name of the Organiser: RV Institute of Management

Level: International

Role: Participant

Date: 2022-08-01

Name of the Workshop/FDP/Training Programme: Constructive Teaching Expertise in Phygital Era

Name of the Organiser: Sushant University

Level: International

Role: Participant

Date: 2022-07-18

Name of the Workshop/FDP/Training Programme: Faculty Development Programme on ?Personal Investment and Tax Planning?

Name of the Organiser: Presidency University

Level: International

Role: Participant

Date: 2022-04-26

Name of the Workshop/FDP/Training Programme: INDAM 2022 Workshop-Introduction to PLS-SEM Using SmartPLS

Name of the Organiser: INDAM

Level: International

Role: Participant

Date: 2022-03-21

Name of the Workshop/FDP/Training Programme: Online MDP on Role of Business in Sustainable Development

Name of the Organiser: RV Institute of Management

Level:

Role: Participant

Date: 2022-01-24

2021

Name of the Workshop/FDP/Training Programme: Data Analytics for Research and Publication

Name of the Organiser: IIM Vishakapatnam

Level: National

Role: Participant

Date: 2021-10-04

Name of the Workshop/FDP/Training Programme: Innovation Incubation Start ups and Research Challenges

Name of the Organiser: QIS college of Engineering and Technology

Level: International

Role: Participant

Date: 2021-06-14

Name of the Workshop/FDP/Training Programme: Research Methodology Workshop

Name of the Organiser: IIM Bodhgaya

Level: International

Role: Participant

Date: 2021-04-21

2020

Name of the Workshop/FDP/Training Programme: Online Faculty Development Programe on"Implications of COVID-19 on World Economy"

Name of the Organiser: RV Institute of Management

Level: National

Role: Participant

Date: 2020-05-20

Name of the Workshop/FDP/Training Programme: Three day online Faculty Development Program on ?Recent Trends In Research Methodology?

Name of the Organiser: BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY

Level: National

Role: Participant

Date: 2020-05-19

Name of the Workshop/FDP/Training Programme: Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures

Name of the Organiser: Global Institute of Management Sciences

Level: National

Role: Participant

Date: 2020-05-09

Name of the Workshop/FDP/Training Programme: National Webinar on Use of Elsevier Tools in Research Workflow

Name of the Organiser: University of Madras-School of Business and Management. Department of Commerce

Level: National

Role: Participant

Date: 2020-05-05

Name of the Workshop/FDP/Training Programme: International Webinar on How to Publish our Research in Top Tier Journals

Name of the Organiser: Dr MGR Educational and Research Institute-Deemed to be University

Level: International

Role: Participant

Date: 2020-04-30

Name of the Workshop/FDP/Training Programme: Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY?

Name of the Organiser: K.J. Somaiya College of Science & Commerce in collaboration with Elsevier

Level: National

Role: Participant

Date: 2020-04-25

Name of the Workshop/FDP/Training Programme: Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs

Name of the Organiser: Ramanujan College-Delhi University

Level: International

Role: Participant

Date: 2020-04-20

Name of the Workshop/FDP/Training Programme: Conquer PCOS

Name of the Organiser: Department of Hotel Management,CHRIST (Deemed to be University)

Level: Institutional

Role: Organiser & Participant

Date: 2020-01-30

2019

Name of the Workshop/FDP/Training Programme: Work shop on Nvivo

Name of the Organiser: Department of Hotel Management,CHRIST(Deemed to be University)

Level: Institutional

Role: Organiser & Participant

Date: 2019-12-19

Name of the Workshop/FDP/Training Programme: Management Development Programme on Consultancy

Name of the Organiser: CHRIST (Deemed to be University)

Level: National

Role: Organiser & Participant

Date: 2019-12-02

Name of the Workshop/FDP/Training Programme: Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation

Name of the Organiser: CHRIST (Deemed to be University)

Level: International

Role: Participant

Date: 2019-11-28

Name of the Workshop/FDP/Training Programme: Workshop on Neuro marketing

Name of the Organiser: Arihanth Group of Institutions

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2019-08-24

Name of the Workshop/FDP/Training Programme: Faculty Development Programme

Name of the Organiser: MLA Academy of Higher Learning

Level: National

Role: Participant

Date: 2019-07-31

Name of the Workshop/FDP/Training Programme: National Level FDP on Scientific Writing and Research Publication

Name of the Organiser: Jain University

Level: National

Role: Participant

Date: 2019-01-25

2018

Name of the Workshop/FDP/Training Programme: FDP on Case Study Analysis and Writing

Name of the Organiser: CMS Business School Jain Deemed to be University

Level: National

Role: Participant

Date: 2018-11-27

Name of the Workshop/FDP/Training Programme: five days Orientation Program

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2018-08-17

Name of the Workshop/FDP/Training Programme: Faculty Development Program on Blended MOOCs

Name of the Organiser: IIM Bangalore

Level: Institutional

Role: Participant

Date: 2018-08-11

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Best paper award

Description: second position in the international conference

Organisation: IIM shillong

Month/Year: 31 January 2024

Name of the Awards/Achievements/Others: Editorial Board member

Description: Editorial Board member of Scopus-indexed journal named Acta Comercii

Organisation: Acta Commercii

Month/Year: 20 March 2024

Name of the Awards/Achievements/Others: National Advisory Committe

Description: National Advisory Committee for second International Conference on EMERGING TECHNOLOGIES & SUSTAINABLE BUSINESS PRACTICES ICETSBP-24

Organisation: Chandigarh University

Month/Year: 19 March 2024

Name of the Awards/Achievements/Others: Expert Panel Member of Doctoral committee

Description: As a part of Doctoral Committee member I will be evaluating the progress of the PhD Studnets as ISME

Organisation: ISME(International School of Business Excellence)

Month/Year: 12 September 2024

2022

Name of the Awards/Achievements/Others: Track Session Chair

Description: Awarded for being the session chair in International conference

Organisation: he Oxford College of Business Management

Month/Year: 30 June 2022

Name of the Awards/Achievements/Others: Resource person for a session on Recent Trend in Marketing

Description: Conducted a session on :Recent Trends of Marketing" for the bridge program of Dayananda Sagar Business Academy

Organisation: Dayananda Sagar Business Academy

Month/Year: 12 September 2022

2019

Name of the Awards/Achievements/Others: Resource Person for International Conference

Description: Invited as Technical session chair in International Conference

Organisation: DSI-Dayananda Sagar Business Academy

Month/Year: 29 March 2019

2020

Name of the Awards/Achievements/Others: Gurupnishad Samman

Description: The award has been given for performance in teaching field.

Organisation: Charles Walter Society for Innovation & Research

Month/Year: 13 December 2020

Books

2025

Type of Book: Book

Title of Book/Chapter/Article:

ISBN: ISBN: 978-1-83549-419-6, eISBN: 978-1-83549-418-9

Month/Year: May 2025

Type of Book: Book

Title of Book/Chapter/Article:

ISBN: ISBN: 978-1-83662-561-2, eISBN: 978-1-83662-560-5

Month/Year: May 2025

2024

Type of Book: Book

Title of Book/Chapter/Article: Improving service quality and customer engagement with marketing intelligence

ISBN: 9798369368138

Month/Year: Jul 2024

Type of Book: Book

Title of Book/Chapter/Article:

ISBN: 979-836932368-7

Month/Year: May 2024

2023

Type of Book: Book

Title of Book/Chapter/Article:

ISBN: 9781668489420

Month/Year: Aug 2023

Book Chapters

2025

Type of Book: Chapter

Title : Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape

ISBN: 978-183662560-5, 978-183662561-2

Month/Year: Jun 2025

Type of Book: Chapter

Title : Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

ISBN: 978-183549418-9, 978-183549419-6

Month/Year: Jun 2025

Type of Book: Chapter

Title : Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

ISBN: 978-183549418-9, 978-183549419-6

Month/Year: Jun 2025

Type of Book: Chapter

Title : Marketing Intelligence (Part B)

ISBN: 978-183662560-5,978-183662561-2

Month/Year: Jun 2025

Type of Book: Chapter

Title : Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

ISBN: 978-183549418-9, 978-183549419-6

Month/Year: May 2025

Type of Book: Chapter

Title : Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects

ISBN: 978-183549418-9, 978-183549419-6

Month/Year: May 2025

2024

Type of Book: Chapter

Title : Improving Service Quality and Customer Engagement With Marketing Intelligence

ISBN: 9798369368138

Month/Year: Jul 2024

Type of Book: Chapter

Title : New Trends in Marketing and Consumer Science

ISBN: 9798369327548

Month/Year: Jun 2024

Type of Book: Chapter

Title : Future of Customer Engagement Through Marketing Intelligence

ISBN: 9798369323670

Month/Year: May 2024

Type of Book: Chapter

Title : Future of Customer Engagement Through Marketing Intelligence

ISBN: 9798369323670

Month/Year: May 2024

2022

Type of Book: Chapter

Title : Green Technological Innovation for Sustainable Smart Societies.

ISBN: 978-3-030-73295-0

Month/Year: Sep 2022

Type of Book: Chapter

Title : Studies in Computational Intelligence

ISBN: 978-3-030-99079-4

Month/Year: Jun 2022

Type of Book: Chapter

Title : Integrating Meta-Heuristics and Machine Learning for Real-World Optimization Problems

ISBN: 978-3-030-99079-4

Month/Year: Jun 2022

2021

Type of Book: Chapter

Title : Financial Inclusion in Emerging Markets

ISBN: 978-981-16-2652-4

Month/Year: Oct 2021

Type of Book: Chapter

Title : Green Technological Innovation for Sustainable Smart Societies

ISBN: ISBN 978-3-030-73294-3

Month/Year: Sep 2021

Type of Book: Chapter

Title : Green Technological Innovation for Sustainable Smart Societies Post Pandemic Era

ISBN: ISBN 978-3-030-73294-3

Month/Year: Sep 2021

Type of Book: Chapter

Title : E-Learning Methodologies-Fundamentals, technologies and application

ISBN: 978-1-83953-121-7

Month/Year: Mar 2021

2020

Type of Book: Chapter

Title : Cognitive Computing for Human Robot Interaction: Principles and Practices"

ISBN: 978-032385769-7

Month/Year: Nov 2020

Type of Book: Chapter

Title : Artificial Intelligence for COVID-19

ISBN: Not generated yet

Month/Year: Oct 2020

Case Study

Patents

2024

Inventors: MUDITA SINHA

Type of Specification: Complete

Granted/Awarded Date: 15-Nov-2024

Publication/Application Date: 15-Nov-2024

Application/Filing Date: 19-Sep-2024

Publication Number: 431038-001

Patent Number: 217118

Field of Invention: Computer Science

2023

Inventors: MUDITA SINHA,MS. GHAZALA ANSARI,MR. VINAY KUMAR SHARMA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH,DR.BELSAM JEBA ANANTH,MR. M.SUDHARSAN, MR. PANKAJ AGRAWAL,DR. HARIKUMAR PALLATHADKA,DR. NRUPURA RAMNATH DIXIT,LT.(DR) SEEMA SINGH

Type of Specification: Complete

Granted/Awarded Date: 26-Oct-2023

Publication/Application Date: 27-Oct-2023

Application/Filing Date: 31-Oct-2023

Publication Number: 394194-001

Patent Number: 394194-001

Field of Invention: computer science

2022

Inventors: MUDITA SINHA,MR. ANSHUL MANDAWAT,DR. PRASANTA CHATTERJEE BISWAS,MR. SAUMYABRATA NATH,MR. ABHISHEK BHARDWAJ,DR. K.RAJARAJESWARI,DR. POYAM SHARMA,DR. RITESH KUMAR SINGHAL,DR. SUSHIL KUMAR MAURYA,DR. SUBHASHINI S,DR. K.SIVAPERUMAL,DR. HARIKUMAR PALLATHADKA

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 07-Oct-2022

Application/Filing Date: 27-Sep-2022

Publication Number: 202241055254A

Patent Number: 202241055254

Field of Invention: COMPUTER SCIENCE

Inventors: MUDITA SINHA,DR. PRIYANKA KAUSHIK,DR. BEENU MAGO,DR JAGRITI JAISWAL,SAURABH PRATAP SINGH RATHORE,DR.C.SAHILA,MR JAYANTH H,DR. BUDDESAB,DR.PANDHARI NARAYANRAM WAGH,ER. KRANTI KUMAR JAIN,DR. HARIKUMAR PALLATHADKA,DR PRIYANKA KAUSHIK,DR BENU MAGO

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 12-Aug-2022

Application/Filing Date: 01-Aug-2022

Publication Number: 202211043969

Patent Number: 202211043969 A

Field of Invention: Communication

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: AI in Customer Contexts: Developing an Analysis Framework for Trustful and Responsible AI-Integration


Date: 2025-05-27


Organising Institution: College Of Business Management, Chihlee University Of Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Assessing the Role of ESG Practices in Sustainable Business: A Comprehensive Bibliometric Review


Date: 2025-04-24


Organising Institution: IIM Banaglore


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Sinha?s Dilemma - The need for metaverse digital transformation strategy


Date: 2024-12-20


Organising Institution: IIM Nagpur


Level: International


Type of the Program: Conference


Role: Presenter


Title: Building Strong consumer relationships through Social Media Marketing:A Focus on masstige brands


Date: 2024-09-26


Organising Institution: Kristujayanti College


Level: International


Type of the Program: Conference


Role: Presenter


Title: "Towards Metaverse:The dilemma of establishing a value-driven digital transformation strategy for the Telecom Industry"


Date: 2024-03-01


Organising Institution: NMIMS Mumbai


Level: International


Type of the Program: Conference


Role: Presenter


Title: The journey of influencer to influence (AR) marketing for enhancing customer brand engagement: The moderating role of credibility


Date: 2024-01-30


Organising Institution: IIM shillong


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Augmented Reality on Purchase Intention in Sports Industry: Mediating role of User Experience


Date: 2023-12-22


Organising Institution: Dayananda Sagar University


Level: International


Type of the Program: Seminar


Role: Presenter


Title: Stigmatization and Marginalization in the Indian Society: Issues and Challenges


Date: 2023-12-13


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Augmented reality for enhancing customer brand engagement


Date: 2023-01-06


Organising Institution: NMIMS Mumbai


Level: International


Type of the Program: Conference


Role: Presenter


Title: Augmented reality for enhancing customer brand engagement


Date: 2023-01-06


Organising Institution: NMIMS Mumbai


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Consumers Intention to use Contactless Payment Systems (CPS) in New Normal


Date: 2022-12-27


Organising Institution: IIM Nagpur


Level: International


Type of the Program: Conference


Role: Presenter


Title: Augmented Reality: New Future of Social Media In


Date: 2022-11-17


Organising Institution: IIM Nagpur


Level: International


Type of the Program: Conference


Role: Presenter


Title: Sustainable Packaging -The moderating role of willingness to pay


Date: 2022-09-16


Organising Institution: Indian Institute of Management Bodhgaya


Level: International


Type of the Program: Conference


Role: Presenter


Title: Sustainable Packaging-Moderating role of willingness to pay


Date: 2022-09-16


Organising Institution: IIM Bodhgaya


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: Will the Behavioural Intention toward Collaborative Consumption of Shared Services change Post Covid-19 among young consumers?


Date: 2021-12-16


Organising Institution: IIM Kohzikode


Level: International


Type of the Program: Conference


Role: Presenter


Title: ?Determinants of Continuance Intention to use Game-Based Pedagogy Post Covid-19: Moderating effect of Flow Experience?


Date: 2021-11-26


Organising Institution: Fore School of Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Consumers' Online Shopping Behaviour post COVID Analysis in India::Recovery, Resilience and Adaptation


Date: 2021-04-23


Organising Institution: IIM Bodhgaya


Level: International


Type of the Program: Conference


Role: Presenter


Title: Factors affecting people's choice for leisure tourism destination


Date: 2021-04-10


Organising Institution: Subharti University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Experiential Marketing for enhanced brand value in airlines industry: A review agenda


Date: 2021-02-26


Organising Institution: Manav Rachana International Institute of Research and Studies


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Sustainable Interior Designing in the 21st Century - A Review


Date: 2020-09-23


Organising Institution: NIZAM COLLEGE A Constituent College of Osmania University


Level: International


2019

Type of the Program: Seminar


Role: Presenter


Title: Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging


Date: 2019-11-28


Organising Institution: Government Arts and Science College,Ollur


Level: National


Type of the Program: Conference


Role: Presenter


Title: A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants


Date: 2019-11-21


Organising Institution: Jain Deemed to be University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour


Date: 2019-11-08


Organising Institution: Krupanidhi Group of Institution


Level: International


Type of the Program: Conference


Role: Presenter


Title: Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis


Date: 2019-09-06


Organising Institution: Bangalore Institute of Management


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact of Digital Marketing and customer purchase intention with respect to jewelry industry


Date: 2019-06-27


Organising Institution: IBS Bangalore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Prevailing E Governanace Senario in India


Date: 2019-02-15


Organising Institution: IFIM Bangalore


Level: International


Type of the Program: Conference


Role: Presenter


Title: Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation


Date: 2019-01-04


Organising Institution: IIM BAngalore


Level: International


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