Faculty

Profile

Dr DANISH HUSSAIN

MBA,PhD
ASSISTANT PROFESSOR

PUNE LAVASA CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations Asia-Pacific Journal of Business Administration. Emerald 08-Jan-2021 13 / 2 / 159-188

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DANISH HUSSAIN,ARHAM ADNAN,MAAZ HASAN KHAN
Title of Article Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations
Name of Journal Asia-Pacific Journal of Business Administration. Emerald
Volume No 13
Issue No 2
Page No 159-188
URL https://www.emeraldgrouppublishing.com/journal/apjba
Indexing Agency Scopus
Date of Publication 08-Jan-2021
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1 Seminar Presenter SAMSHODHAN 2023 - National Level Research Seminar on theme "Accelerating Research and Solutions for attaining Business Resilience and Sustainability? A study on Gender, Financial Literacy, and Stock Market Participation 07/03/2023 Christ University National
2 Conference Presenter International Conference on Insights in Marketing held at Rajagiri Business School, Kochi Celebrity portrayal and its impact on advertising effectiveness 03/02/2023 Rajagiri Business School Kochi International
3 Conference Moderator/Chair International Conference on Insights in Marketing held at Rajagiri Business School, Kochi 03/02/2023 Rajagiri Business School International
4 Conference Organizer IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT-22) 13/10/2022 Christ University International
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1 Conducting one-way ANOVA in SPSS Faculty Development Program titled- Research in Social Sciences? 12/11/2020 Glocal University
Sl.No. Title Genre Producer Copyrights
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1 The Use and Effectiveness of Celebrities in Indian Advertising Prof. Kaleem M. Khan FMSR, Aligarh Muslim University
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1 ?REIMAGINING KIRANA SHOPS IN URBAN AND RURAL SETTLEMENTS BASED ON ATTACHMENT THEORY AND IDENTIFYING KEY DIFFERENTIATORS FOR ITS GROWTH: A STUDY IN PUNE DIVISION OF MAHARASHTRA, INDIA? PRADEEP ALEX Christ University November 2022
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