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1 Semester - 2024 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA111 | BUSINESS AND CURRENT AFFAIRS | Skill Enhancement Courses | 3 | 1 | 50 |
MBA131 | FINANCIAL ACCOUNTING FOR MANAGERS | Core Courses | 3 | 3 | 100 |
MBA132 | MANAGERIAL ECONOMICS | Core Courses | 3 | 3 | 100 |
MBA133 | PRINCIPLES OF MANAGEMENT | Core Courses | 1 | 3 | 100 |
MBA134 | STATISTICS FOR BUSINESS | Core Courses | 45 | 3 | 100 |
MBA135 | ORGANIZATIONAL BEHAVIOUR | Core Courses | 3 | 3 | 100 |
MBA136 | MANAGEMENT OF DIGITAL BUSINESS SYSTEMS | Core Courses | 3 | 3 | 100 |
MBA181 | ORGANIZATION STRUCTURE TRAINING | Project | 3 | 2 | 100 |
2 Semester - 2024 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA211 | BUSINESS COMMUNICATION MASTERY | Skill Enhancement Courses | 3 | 2 | 100 |
MBA231 | MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES | Core Courses | 3 | 3 | 100 |
MBA232 | MANAGEMENT OF HUMAN RESOURCES | Core Courses | 3 | 3 | 100 |
MBA234 | FINANCIAL MANAGEMENT | Core Courses | 3 | 3 | 100 |
MBA235 | OPERATIONS MANAGEMENT | Core Courses | 3 | 3 | 100 |
MBA236 | FUNDAMENTALS OF BUSINESS ANALYTICS | Core Courses | 3 | 3 | 100 |
MBA238 | MANAGEMENT SCIENCE | Core Courses | 3 | 3 | 100 |
MBA281 | SOCIAL CONCERN PROJECT | Project | 2 | 1 | 50 |
3 Semester - 2024 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MBA311 | BUSINESS INSIGHTS ESSENTIALS | - | 3 | 1 | 50 |
MBA332 | RESEARCH METHODOLOGY | - | 3 | 3 | 100 |
MBA341B | BUSINESS DATA MANAGEMENT | - | 3 | 3 | 100 |
MBA341F | SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT | - | 3 | 3 | 100 |
MBA341H | INDUSTRIAL RELATIONS | - | 30 | 3 | 100 |
MBA341L | QUALITY MANAGEMENT SYSTEMS | - | 3 | 3 | 100 |
MBA341M | SALES AND DISTRIBUTION MANAGEMENT | - | 3 | 3 | 100 |
MBA342B | PROGRAMMING WITH PYTHON | - | 3 | 3 | 100 |
MBA342F | MANAGEMENT OF BANKS | - | 3 | 3 | 100 |
MBA342H | TALENT MANAGEMENT | - | 3 | 3 | 100 |
MBA342L | BUSINESS ANALYSIS AND PROCESS MODELLING | - | 3 | 3 | 100 |
MBA342M | MARKETING RESEARCH AND ANALYTICS | - | 3 | 3 | 100 |
MBA343B | EXPLORATORY DATA ANALYSIS | - | 3 | 3 | 100 |
MBA343F | FINANCIAL REPORTING AND ANALYSIS | - | 3 | 3 | 100 |
MBA343H | LEARNING AND DEVELOPMENT | - | 3 | 3 | 100 |
MBA343L | LEAN OPERATIONS MANAGEMENT | - | 3 | 3 | 100 |
MBA343M | BUSINESS TO BUSINESS MARKETING | - | 3 | 3 | 100 |
MBA361F | MACRO ECONOMICS | - | 3 | 3 | 100 |
MBA361H | MANAGING CONFLICTS AND NEGOTIATIONS | - | 3 | 3 | 100 |
MBA361M | DIGITAL MARKETING | - | 3 | 3 | 100 |
MBA361S | LEADERSHIP | - | 3 | 3 | 100 |
MBA362B | APPLIED STATISTICS FOR BUSINESS | - | 3 | 3 | 100 |
MBA362EI | ENTREPRENEURIAL FINANCE | - | 3 | 3 | 100 |
MBA362F | FINANCE THROUGH FILMS | - | 3 | 3 | 100 |
MBA362L | ENTERPRISE RESOURCE PLANNING | - | 3 | 3 | 100 |
MBA111 - BUSINESS AND CURRENT AFFAIRS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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CourseDescription:This course offers students comprehension of economic indices, currency baskets, exchange rates, and market analysis tools such as Sensex, engage in discussions surrounding the most recent advancements in technology, business, and economics. They will explore topics related to management, current affairs, and societal trends. Students will have the opportunity to review and present insights from renowned management and self-improvement literature, fostering reflective learning and personal growth. |
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Course Outcome |
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CO1: Understand and analyze economic indices, currency baskets, exchange rates, and market analysis tools, such as Sensex. CO2: Evaluate recent advancements in technology, business, and economics and their impact on markets and societal trends. CO3: Demonstrate reflective learning and personal growth through the review and presentation of insights from prominent management and self-improvement literature. |
Unit-1 |
Teaching Hours:10 |
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Economic Analysis and Market Tools (10 hours)
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Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices. | ||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Technology, Business, and Economic Trends (10 hours)
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Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends. | ||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Reflective Learning and Personal Growth (10 hours)
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Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals. | ||||||||||||||||
Text Books And Reference Books: Business Magazine | ||||||||||||||||
Essential Reading / Recommended Reading Economic Times | ||||||||||||||||
Evaluation Pattern As per Course plan
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MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2024 Batch) | ||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis. |
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Course Outcome |
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CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them CO2: Analyze the effects of transactions on the accounting equation CO3: Understand the financial statements and the items appearing therein. CO4: Assess the flow of cash in the business through cash flow statement. CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information. |
Unit-1 |
Teaching Hours:3 |
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Introduction to Accounting and Transaction Processing
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Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Financial Statements
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Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:7 |
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Depreciation, Inventory Valuation
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Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
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Cash Flow Statement
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Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
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Analysis of Financial Statements
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Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA132 - MANAGERIAL ECONOMICS (2024 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions. Course Objectives: At the end of the course the students will be able: 1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions. 2. To analyse market forces, i.e. demand and supply, and compute the elasticity of demand and supply. 3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost. 4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run. 5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions. |
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Course Outcome |
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CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost. CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand. CO3: Analyse consumer behaviour with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income. CO4: Deduce the cost, revenue, and production functions for business implications. CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly. |
Unit-1 |
Teaching Hours:3 |
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Introduction to Managerial Economics
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Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process. Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject. | ||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Demand and Supply Analysis
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Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply. Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses. Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. | ||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Consumer Behaviour
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Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Concepts, importance and Advantages Application of Indifference curve analyses in policy making. | ||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
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Analysis of Production, Costs and Revenues
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Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits. | ||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Market Structures and Decision Making
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Market types, characteristics, Perfect competition features Price determination and equilibrium in the short run and the long run. Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features. Oligopoly - Cartels as one of the features of Oligopoly. Sustainability Business model - Circles of Sustainability | ||||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning. | ||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA133 - PRINCIPLES OF MANAGEMENT (2024 Batch) | ||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:1 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses. |
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Course Outcome |
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CO1: Understand the evolution of management approaches CO2: Demonstrate planning techniques CO3: Able to work and manage dynamic teams in organizations CO4: Build the ability for leading a Business CO5: Formulate best controlling techniques and become adaptable |
Unit-1 |
Teaching Hours:3 |
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Nature, Purpose and Evolution of Management Thought
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Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:2 |
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Planning
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Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.
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Unit-3 |
Teaching Hours:2 |
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Organizing and Staffing
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Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization, Understanding authority and responsibility, principles of delegation, and reengineering. Industry5.0 Organizational Structure· Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:1 |
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Leading
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Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:2 |
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Controlling and Change Management
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Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications. 2. Stephen P. Robbins, David A. Decenzo, 2016. Fundamentals of Management, Pearson Education, 9th Edition | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications. 2. Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons. 3. Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications. | |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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MBA134 - STATISTICS FOR BUSINESS (2024 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:45 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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This is a common core course for 3 credit hours. It will discuss both conceptual and application perspective using basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Course Objectives: At the end of the course the students will be able:
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Course Outcome |
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CO1: Apply Descriptive Statistics and Construct suitable visualizations for business data CO2: Identify appropriate probability distributions for the given business problem. CO3: Select suitable statistical tests for business data. CO4: Analyse statistical data to support fact-based decision making. CO5: Evaluate models to predict relationships between variables. |
Unit-1 |
Teaching Hours:3 |
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Data Visualization
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Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data types (Levels of Measurement), Data Visualization. Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Introduction to Probability and Probability Distributions
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Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications. Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Sampling Methods Estimation and Testing Statistical Hypothesis
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Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem. Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach. Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
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Chi-square Test and Analysis of Variance
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Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures. Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs. t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Correlation and Regression
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Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations. Correlation and Regression using MS Excel. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA135 - ORGANIZATIONAL BEHAVIOUR (2024 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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The course is offered as a mandatory core course for all students in Trimester I. The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science. Course Objectives: At the end of the course the student are able:
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Course Outcome |
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CO1: Identify the challenges of OB in terms of ethical, and cultural aspects CO2: Apply the concepts of personality, perception, and learning in Organizations. CO3: Examine the impact of attitude, values, and job satisfaction on business decisions. CO4: Appraise motivation techniques to address business problems CO5: Evaluate frameworks to address challenges related to groups and team dynamics in the workplace |
Unit-1 |
Teaching Hours:5 |
Introduction to Organizational Behaviour
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Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour. Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age. | |
Unit-2 |
Teaching Hours:10 |
Individual Behaviour ? Personality, Perception and Learning
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Personality: Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool. | |
Unit-3 |
Teaching Hours:6 |
Attitudes, Values & Job Satisfaction
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Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes Values: meaning, importance, source and types, and applications in organizations. Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace. | |
Unit-4 |
Teaching Hours:4 |
Motivation
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Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications | |
Unit-5 |
Teaching Hours:5 |
Groups & Teams
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Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making. Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. | |
Text Books And Reference Books: Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India. | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern * | |
MBA136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc. Course Objectives: 1. To assist in identifying the factors of information systems that interact with the organisation.
To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues. |
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Course Outcome |
|
CO1: Identify the factors of information systems that interact with the organization. CO2: Apply concepts in managing and developing secure information systems for organizational. competitiveness. CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment. CO4: Apply working knowledge of data management concepts in business scenarios. CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues. |
Unit-1 |
Teaching Hours:3 |
Introduction and Overview
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Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. | |
Unit-2 |
Teaching Hours:6 |
Managing & Developing Information Systems, Innovation & Strategy
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Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT. | |
Unit-3 |
Teaching Hours:5 |
Information Systems for Business
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Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR. | |
Unit-4 |
Teaching Hours:5 |
Managing Data Resources
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Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts | |
Unit-5 |
Teaching Hours:11 |
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
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Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends. $ Including practical sessions on SQL and Query by Example. * Self Learning Topics/Module | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern
| |
MBA181 - ORGANIZATION STRUCTURE TRAINING (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
|
This course is undertaken by the students as a self-study project. The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days. At the end of the course, students should have the knowledge and application of
|
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Course Outcome |
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CO1: Identify the essential details and characteristics of the business organization and the industry it operates in. CO2: Examine the organizational structure and functions in a business organization CO4: Examine OST project information to present to an audience CO5: Explain information in the report in the appropriate manner and style |
Unit-1 |
Teaching Hours:0 |
-
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- | |
Text Books And Reference Books:
SHRM. (2023). Understanding Organizational Structures. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understanding-organizational-structures.aspx
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern Regularity and progress report to mentor 20 marks Project report 30 marks Completion Certificate :10 marks Presentation 20marks Quiz :20 marks | |
MBA211 - BUSINESS COMMUNICATION MASTERY (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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The course aims to equip students with the essential skills needed to communicate effectively in a business environment using English. Through a combination of theoretical knowledge and practical exercises, students will develop proficiency in various aspects of business communication, including email writing, presentation skills, and vocabulary development. |
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Course Outcome |
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CLO1: Develop proficiency in business English communication. CLO2: Enhance presentation skills and effectively communicating business plans. CLO3: Showcase communication skills across various social media platforms. |
Unit-1 |
Teaching Hours:10 |
Business English Communication and Email Writing
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Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone. | |
Unit-2 |
Teaching Hours:10 |
Presentation Skills and Business Plan Communication
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Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner. | |
Unit-3 |
Teaching Hours:10 |
Leveraging media platforms for networking and self-promotion
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Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts. | |
Unit-4 |
Teaching Hours:3 |
Vision 2030
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Topics related to Science, Environment, Business, Society, Government, Technology | |
Unit-5 |
Teaching Hours:3 |
Social Concern Project
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Identify projects, Report writing | |
Text Books And Reference Books: NA | |
Essential Reading / Recommended Reading NA | |
Evaluation Pattern As per the course plan | |
MBA231 - MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
Course Description: This is a core course offered by Marketing Specialisation to the second trimester students. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing. Course Objectives:
At the end of the course, students should be able:
1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
2. To apply the bases of Segmentation, Targeting and Positioning.
3. To utilize the factors influencing Consumer and Business markets for buying decisions.
4. To analyze the strategies for Product and Price mix. To recommend Promotional and Distribution mix strategies. |
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Course Outcome |
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CLO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors. CLO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market. CLO3: Utilize the factors influencing consumer and business market for buying decision. (PLO 2.1, PLG 2) CLO4: Analyze the product and pricing strategies and its impact on global business communities. (PLO 5.1, 5.2, PLG 5) CLO5: Recommend promotion and distribution strategies to operate effectively in a multi-cultural economic and legal environment.(PLO 5.3, PLG 5) |
Unit-1 |
Teaching Hours:4 |
Contemporary Practices and Introduction to Marketing
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Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment; | |
Unit-2 |
Teaching Hours:6 |
Market Segmentation, Targeting & Positioning using Data sets
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Levels of Segmentation; Bases for Segmenting; Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation | |
Unit-3 |
Teaching Hours:6 |
Consumer & Business markets
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Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships. | |
Unit-4 |
Teaching Hours:6 |
Product & Pricing strategy
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Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes | |
Unit-5 |
Teaching Hours:8 |
Place and Promotion Mix
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Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing; | |
Text Books And Reference Books: Essential Reference: 1. Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi
| |
Essential Reading / Recommended Reading Recommended References: 1. Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021),1stEd, Wiley Ramaswamy V.S. & Namakumari, Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi | |
Evaluation Pattern As per course plan | |
MBA232 - MANAGEMENT OF HUMAN RESOURCES (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
Course Description: This course is an introduction to the human resources function. It covers the key areas in the employee life cycle management. It aims to give a broad overview of critical people management activities that all managers will need to be aware of as well as an insight into the depth of the Human Resource Management function. The course includes the evolution of the human resource philosophy of people management as well as approaches dealing with talent management and industrial relations, thereby setting the foundation for effective management of human resources. Course Objectives: This course attempts to enable students:
· To apply the concepts of human resource management.
· To plan talent acquisition processes.
· To inspect the business impact of HR decisions.
· To distinguish the processes in compensation, training and development and performance appraisal. To develop Employee Relations at the workplace. |
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Course Outcome |
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CLO1: Identify the concepts of HRM in a given context CLO2: Apply talent acquisition processes CLO3: Examine business impact of HRM practices CLO4: Examine business impact of HRM practices CLO5: Propose a solution for HRM issues |
Unit-1 |
Teaching Hours:4 |
Human Resource Management
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Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner. | |
Unit-2 |
Teaching Hours:5 |
Human Resource Planning and Job Analysis
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Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification. | |
Unit-3 |
Teaching Hours:6 |
Recruitment, Selection and Retention
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|
Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees. | |
Unit-4 |
Teaching Hours:9 |
Human Resource Development
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Meaning, Objectives and scope of human resource development
Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.
Performance Management and Appraisal: Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management. Compensation
Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation. | |
Unit-5 |
Teaching Hours:6 |
Industrial Relations and employee relations
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Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations. | |
Text Books And Reference Books: Dessler, G &Varkey,B. (2020). Human resource management. 16 Edition Pearson | |
Essential Reading / Recommended Reading · Martocchio, J. J. (2019). Human Resource management. New York: Pearson. · Collings, D. G., Wood, G., &Szamosi, L. T. (2019). Human resource management: A critical approach (Second edition.). Oxon: Routledge. · Prasad, L. M. (2019). Human resource management. New Delhi: Sultan chand and sons. · Sharma, Jyotsna. (2019). Introduction to human resource management. Jaipur: Horizon press. Pande, Sharon, &Basak, Swapnalekha. (2018). Human resource management: Text and cases (2nd ed.). Noida: Vikas publishing house pvt ltd. | |
Evaluation Pattern as per course plan | |
MBA234 - FINANCIAL MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like the Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision-making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision-making. |
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Course Outcome |
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CLO1: Apply the time value concepts for basic financial decision-making. CLO2: Evaluate the impact of the cost of capital in financing decisions and design the optimum capital structure for a business or a project. CLO3: Appraise projects using capital budgeting techniques. CLO4: Analyse the impact of different kinds of dividends on shareholder wealth. CLO5: Evaluate the working capital effectiveness of a firm. |
Unit-1 |
Teaching Hours:9 |
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Overview of Financial Management and Time Value of Money
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||||
Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders
Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems. | ||||
Unit-2 |
Teaching Hours:5 |
|||
Cost of Capital
|
||||
Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights. | ||||
Unit-3 |
Teaching Hours:5 |
|||
Capital Budgeting
|
||||
Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques. | ||||
Unit-4 |
Teaching Hours:5 |
|||
Capital Structure, Leverages and Dividends
|
||||
Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage
Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases. | ||||
Unit-5 |
Teaching Hours:6 |
|||
Working Capital
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||||
Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget. | ||||
Text Books And Reference Books:
| ||||
Essential Reading / Recommended Reading
| ||||
Evaluation Pattern
As per course plan
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MBA235 - OPERATIONS MANAGEMENT (2024 Batch) | ||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
||||
This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields. Course Objectives:
To enable comprehension of emerging areas in lean, sustainability, and project management |
||||
Course Outcome |
||||
CO1: Identify the factors influencing operations strategy and demand forecasting in a competitive CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup. CO3: Examine inventory patterns and models for optimizing value in a supply chain. CO4: Discover the causes of quality defects through statistical and non-statistical methods. CO5: Outline emerging trends in lean, sustainability, and project management |
Unit-1 |
Teaching Hours:6 |
Introduction and Operations Strategy
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Unit I Introduction and Operations Strategy 6 Hours Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.
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Unit-2 |
Teaching Hours:5 |
Unit II Planning and Design
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Unit II Planning and Design 5 Hours Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing. | |
Unit-3 |
Teaching Hours:8 |
Inventory Management and Supply Chain Management
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Unit III Inventory Management and Supply Chain Management 8 Hours Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM. | |
Unit-4 |
Teaching Hours:6 |
Quality Management
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Unit IV Quality Management 6 Hours Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability. | |
Unit-5 |
Teaching Hours:5 |
Unit V Project Management and current trends
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Unit V Project Management and current trends 5 Hours Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations. | |
Text Books And Reference Books: Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition. | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern as per course plan | |
MBA236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
|
This is a three-credit course offered as a Common Core during the second trimester for all MBA students. Business analytics is an integral part of modern management — this course aims to impart the foundation concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding and implementing machine learning models and the way it is used by organizations. Course Objectives: · Identify the basic concepts of Visualization · Apply the concepts and types of Business Analytics · Analyse the implications of AI in Analytics · Analyse the implications of AI in Business Appraise the concepts of Machine Learning |
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Course Outcome |
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CLO1: Identify the basic concepts Visualization CLO2: Apply the concepts of business Analytics and its types CLO3: Analyse the implications of AI in Analytics CLO4: Analyse the implications of AI in Business CLO5: Appraise the concepts of Machine Learning |
Unit-1 |
Teaching Hours:6 |
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Unit I. Introduction to Visualization
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Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling | ||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Introduction to Business Analytics
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Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management. | ||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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AI in Business
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||||||||||||||||||||||
Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment | ||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
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Unit IV. Business Applications of AI
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Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries | ||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Introduction to Machine Learning
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Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models | ||||||||||||||||||||||
Text Books And Reference Books: Data Mining concepts and Techniques - Han & Kamber - Elsevier 2012 | ||||||||||||||||||||||
Essential Reading / Recommended Reading
| ||||||||||||||||||||||
Evaluation Pattern
| ||||||||||||||||||||||
MBA238 - MANAGEMENT SCIENCE (2024 Batch) | ||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: This paper is offered as a common core course in the fifth trimester. It develops and nurtures an analytical attitude and prepares students for careers in all possible walks of life. It portrays and formulates optimization methods for different business situations. The course has two approaches – mathematical and probabilistic. Course Objectives:
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Course Outcome |
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CLO-1: Develop the knowledge of Linear Programming Problems. CLO-2: Build transportation and assignment problems in business scenarios. CLO-3: Analyze business problems using Game theory. CLO-4: Examine job sequencing and simulation problems.
CLO-5: Evaluate market share in the short and long term using Markov chains. |
Unit-1 |
Teaching Hours:7 |
Introduction to Operations Research and LPP
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Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel. | |
Unit-2 |
Teaching Hours:8 |
Transportation and Assignment Problems
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Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems. Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems. | |
Unit-3 |
Teaching Hours:3 |
Game Theory
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Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem. | |
Unit-4 |
Teaching Hours:4 |
Sequencing and Simulation
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Sequencing: Processing n jobs through 2 and 3 machines. Simulation: Introduction - random number generation - Monte Carlo Technique - application.
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Unit-5 |
Teaching Hours:8 |
Application of Markov Chains and Queuing Theory
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Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity. | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern As per course plan | |
MBA281 - SOCIAL CONCERN PROJECT (2024 Batch) | |
Total Teaching Hours for Semester:15 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
|
This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen. Course Objectives: This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen. |
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Course Outcome |
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CO1: Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India. CO2: Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems. CO3: Pursue a research methodology to develop a practicable solution to societal problems. CO4: Explore the concept and viability of social entrepreneurship which the students may pursue as a career path. |
Unit-1 |
Teaching Hours:15 |
SOCIAL CONCERN PROJECT
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Course Execution:
| |
Text Books And Reference Books: * | |
Essential Reading / Recommended Reading * | |
Evaluation Pattern As per coiurse plan | |
MBA311 - BUSINESS INSIGHTS ESSENTIALS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
|
CourseDescription:This course provides opportunities to examine the latest trends shaping the global business landscape. Students will explore current global business trends, industry-specific dynamics, technological innovations, consumer behavior shifts, environmental and social considerations, economic indicators, and regulatory developments. |
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Course Outcome |
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CO1: Analyze global business trends and industry-specific trends. CO2: Explore technology, demographic, and consumer trends. CO3: Analyze environmental, social, economic, and regulatory trends |
Unit-1 |
Teaching Hours:10 |
Global business trends and industry-specific trends
|
|
Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance). | |
Unit-2 |
Teaching Hours:10 |
Technology, demographic, and consumer trends
|
|
Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends. | |
Unit-3 |
Teaching Hours:10 |
Environmental, social, economic, regulatory and policy trends
|
|
Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics. | |
Text Books And Reference Books: Economic Times, Business Magazines | |
Essential Reading / Recommended Reading Economic Times, Business Magazines | |
Evaluation Pattern As per course plan
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MBA332 - RESEARCH METHODOLOGY (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project. Course Objectives: At the end of the course, students should be able: 1.To identify management problems and convert them into research problems. 2.To choose appropriate research methods based on the research problem. 3.To identify suitable measures and sources of information for literature review and data collection. 4.To construct research instruments for collecting the required data. 5.To recommend suitable courses of action, based on statistical analysis of the data. |
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Course Outcome |
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CO1: Develop the research proposal for the selected research problem. CO2: Apply different methods of research based on the selected research problem CO3: Identify suitable measures and sources of information for data collection. CO4: Construct research instruments for collecting the required data. CO5: Determine fact-based decisions, based on statistical analysis of the data.
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Unit-1 |
Teaching Hours:3 |
Introducing Business Research and Proposal
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Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal: Purpose, Proposal development, types, structuring the proposal and valuation. | |
Unit-2 |
Teaching Hours:6 |
Research Design & Ethics in Business Research
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Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness. | |
Unit-3 |
Teaching Hours:6 |
Data Measurement, Sources and Collection
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Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. | |
Unit-4 |
Teaching Hours:6 |
Scaling & Instrument Design & Experimentation
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Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). | |
Unit-5 |
Teaching Hours:9 |
Analysis of Research Data & Report Presentation
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Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written. | |
Text Books And Reference Books: Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi | |
Essential Reading / Recommended Reading
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Evaluation Pattern * | |
MBA341B - BUSINESS DATA MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Outcome |
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CLO1: Identify components of Database Management System
CLO2: Identify relationships in Database models
CLO3: Examine manipulation methods using SQL along with data definition
CLO5: Evaluate different databases and investigate challenges and opportunities in global communities
CLO6: Evaluate knowledge extracted by querying using SQL
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Unit-1 |
Teaching Hours:6 |
Database Management Systems- Overview
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Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases. | |
Unit-2 |
Teaching Hours:6 |
Database Management Design
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Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. | |
Unit-3 |
Teaching Hours:6 |
Querying and Retrieval
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Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators. | |
Unit-4 |
Teaching Hours:9 |
Advanced Querying
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Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions | |
Unit-5 |
Teaching Hours:3 |
Database Management-Administration
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Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions
Emerging Trends: Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data | |
Text Books And Reference Books:
Cengage eBook support- Database Systems: Design, Implementation, and Management, 13th Edition by Carlos Coronel; Steven Morris (2017) | |
Essential Reading / Recommended Reading
A, P. A., Jain, N. R., & Vasgi, B. P. (2021). Database Management System. Technical Publications. | |
Evaluation Pattern *Refer to the Course Plan | |
MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets. Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. |
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Course Outcome |
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CLO1: Comprehend the functioning of securities market and its functioning from a global Perspective CLO2: Compute risk and return of different securities CLO3: Evaluate Capital market securities that is equity and bond CLO4: Create optimum portfolios of different securities CLO5: Appraise Emerging trends in the Securities markets |
Unit-1 |
Teaching Hours:6 |
Introduction: The Investment Background
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Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets | |
Unit-2 |
Teaching Hours:6 |
Risk and Return Analysis
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Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium. An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory | |
Unit-3 |
Teaching Hours:6 |
Asset Valuation
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Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators | |
Unit-4 |
Teaching Hours:6 |
Portfolio Theory and Practice
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Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets; Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation | |
Unit-5 |
Teaching Hours:6 |
Portfolio revision and rebalancing strategies
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Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern This course uses multiple pedagogies like interactive lecture, student’s discussions, mock trading, excel computations | |
MBA341H - INDUSTRIAL RELATIONS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:30 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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The course is offered as a human resource specialization subject during the third trimester. The course helps to understand the legal aspect of the Human resources in the organization in compliance angle. The course develops the awareness about the various acts and legal compliances required for smooth functioning of the organization, which is essential for all HR managers, and upcoming mangers of various organizations.
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Course Outcome |
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CO1: To develop awareness on Factories Act, 1948 and Industrial Disputes Act, 1947. CO2: To apply the Karnataka Shops and Establishments Act. CO3: To analyze Child Labor and Contract labor regulation and abolition acts. CO4: To verify Payment of wages act and Payment of bonus act.
CO5: To evaluate Minimum wages act, Apprentices ship act and employment exchanges act. |
Unit-1 |
Teaching Hours:9 |
Factories Act, 1948.
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Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures. | |
Unit-1 |
Teaching Hours:9 |
Karnataka Shops and Establishments Act 1961,
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Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka. Documents to be filed for registration and its process. | |
Unit-2 |
Teaching Hours:4 |
Industrial Dispute Act, 1947
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Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal. | |
Unit-2 |
Teaching Hours:4 |
Industrial Dispute Act, 1947
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Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent, Compliance in the digital age and Organizational activities, which are socially responsible.
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Unit-3 |
Teaching Hours:4 |
Child Labor Act, 1986 and Contract Labour
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Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety . Welfare and Health Measures for Children, Penalties if Children are Employed. | |
Unit-3 |
Teaching Hours:4 |
Child Labor Act, 1986 and Contract Labour
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Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment. Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.
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Unit-4 |
Teaching Hours:5 |
Payment of wages act, 1948, Bonus Act
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Bonus act 1965 - [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties
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Unit-4 |
Teaching Hours:5 |
Payment of wages act, 1948, Bonus Act 7.5 Hours
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Payment of wages act, 1948
[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties. | |
Unit-5 |
Teaching Hours:8 |
Unit V Minimum Wages Act 1948 and Apprentices ActT
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B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties. | |
Unit-5 |
Teaching Hours:8 |
Unit V Minimum Wages Act 1948 and Apprentices Act
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Minimum Wages Act 1948 A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.
Apprentices act 1961 | |
Text Books And Reference Books: 1. Kapoor N.D. (2018). Elements of industrial law (15th ed.). New Delhi: Sultan Chand & Sons.
2. Kumar, H.L. (2018). Labor Laws Everybody should know (12th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd. | |
Essential Reading / Recommended Reading Sarma A.M., (2018). Industrial Relations and Labour Laws (4th ed.). Mumbai: Himalaya Publishing House. PADHI, P. (2019). Labour and industrial laws (4th ed.). PHI Learning Pvt. Srivastava, S. (2020). Employee relations and labour laws (for MBA). Shanti Publication. | |
Evaluation Pattern As per to the course plan | |
MBA341L - QUALITY MANAGEMENT SYSTEMS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper is offered as a functional core course in the third trimester to LOS students. This course emphasizes the importance of total quality management in all areas of business and organizations. Students develop and specialize on the various approaches to quality and problem-solving methodology using quality tools. This course includes emerging trends like data driven quality, use of disruptive technology and non-invasive quality management. Students apply the concepts of continuous improvement and understand the importance of organizational learning as a process driven outcome. Course Objectives: At the end of the course, students should be able:
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Course Outcome |
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CO1: Understand the foundational concepts and current industry practices in Total Quality Management (TQM). CO2: Analyse cost of quality in real life business scenarios for system improvement and strategic planning. CO3: Analyse the strategic implications of TQM for effective decision making in real life business scenarios. CO4: Examine qualitative and quantitative tools for quality management. CO5: Apply organizational learning frameworks for continuous improvement of business processes |
Unit-1 |
Teaching Hours:4 |
Introduction to Quality
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Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles. | |
Unit-2 |
Teaching Hours:3 |
Cost of Quality
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Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure. Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management. | |
Unit-3 |
Teaching Hours:8 |
Quality Frameworks, Teamwork and Leadership
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Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM. | |
Unit-4 |
Teaching Hours:8 |
Quality Management Tools and Techniques
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Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality. | |
Unit-5 |
Teaching Hours:7 |
Continuous Improvement and Organizational Learning
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Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning. Hoshin Management concepts of participation & improvement. | |
Text Books And Reference Books: Besterfield, D. H, & Besterfield, M.C., et al. (2018). Total Quality Management. 5th Edition, Pearson Publications. | |
Essential Reading / Recommended Reading
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Evaluation Pattern *As per to the course plan. | |
MBA341M - SALES AND DISTRIBUTION MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively. Course Objective: At the end of the course, students should be able:
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Course Outcome |
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CO1: Explain the importance of sales management dimensions including sales structure, market potential estimation and forecasting. CO2: Construct templates on Territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. CO3: Appoint right channel members who would meet organizational goals. CO4: Develop and orchestrate effective marketing mix for various channel types. CO5: Demonstrate higher levels of selling and distribution skills |
Unit-1 |
Teaching Hours:6 |
Sales Management
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Nature and importance of sales management, Dimensions of sales management. Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques. Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department. Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method. Closing call: Types of sales closures. | |
Unit-2 |
Teaching Hours:9 |
Management of the Sales Force
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Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase. Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan. Restructuring quotas due to changes in organization, product portfolio, and geographical coverage. Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity. | |
Unit-3 |
Teaching Hours:6 |
Developing the Marketing Channel
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Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels. Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members | |
Unit-4 |
Teaching Hours:9 |
Managing the Marketing Channel
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Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members. Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets). Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit. | |
Unit-5 |
Teaching Hours:0 |
Additional Perspectives on Marketing Channels
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(Self-learning module) Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling | |
Text Books And Reference Books: Spiro, L.R., Stanton, J. W. & Rich, A.G. (2013). Management of a sales force (15thed.). Irwin: McGraw –Hill. | |
Essential Reading / Recommended Reading Rosenbloom, B. (2004). Marketing channels (8thed.). New Delhi: Cengage Learning Reprint (2015). | |
Evaluation Pattern * As per to the course plan | |
MBA342B - PROGRAMMING WITH PYTHON (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems. Course Objectives: At the end of the course, students should be able:
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Course Outcome |
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CO1: Outline Python programs for various scenarios using expressions, text or strings CO2: Construct data structures of various types using Python programs. CO3: Construct Python programs for data manipulation using NumPy and Pandas CO4: Develop efficient Python programs using functions. CO5: Design Python programs to visualize business data using matplotlib, Pandas and seaborn
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Unit-1 |
Teaching Hours:3 |
Introduction to Python
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Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing. | |
Unit-2 |
Teaching Hours:6 |
String Operations and Data Structures
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Strings and text files: string concatenation, subscript operator, indexing, slicing a string; string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file. Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries. | |
Unit-3 |
Teaching Hours:6 |
Design with Functions
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Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions. Simple student management system using python constructs and files. | |
Unit-4 |
Teaching Hours:9 |
Data Manipulation using Numpy and Pandas
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The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query (). | |
Unit-5 |
Teaching Hours:6 |
Data Visualisation
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Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media. | |
Evaluation Pattern As per Course plan | |
MBA342F - MANAGEMENT OF BANKS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly. Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks |
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Course Outcome |
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CO1: Understand the linkages between banking system and the economy CO2: Evaluate the impact of interest rate changes to the banking sector CO3: Measure the financial performance of banks CO4: Examine the ethical, social and governance dimensions concerning banking industry CO5: Develop an integrative thinking of the functioning of the banking industry with the rest of the economy. |
Unit-1 |
Teaching Hours:8 |
Overview of the Banking Industry & Regulation
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Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment. Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.
Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. | |
Unit-2 |
Teaching Hours:6 |
Evaluating Bank Performance
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Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.
Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks. | |
Unit-3 |
Teaching Hours:6 |
Risks in banking and Credit and NPA Management
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Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects.
NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code | |
Unit-4 |
Teaching Hours:6 |
Market Risks- Interest Rate Risk and Liquidity Risk
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Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account | |
Unit-5 |
Teaching Hours:4 |
Contemporary Topics
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Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system. Recent trends in banking. | |
Text Books And Reference Books: RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking. | |
Essential Reading / Recommended Reading
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Evaluation Pattern *As per to the course plan | |
MBA342H - TALENT MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.
Course Objectives At the end of the course, the student should be able to
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Course Outcome |
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CLO1: Make use of talent management concepts in organizations CLO2: Examine recruitment and selection strategies CLO3: List suitable approaches to measure performance CLO4: Decide on various approaches to career management CLO5: Choose appropriate talent management strategies for retention of employees |
Unit-1 |
Teaching Hours:5 |
Talent Management: Concept and frame work
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Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems | |
Unit-2 |
Teaching Hours:7 |
Talent Acquisition
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Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding | |
Unit-3 |
Teaching Hours:7 |
Talent Management & Performance Management System
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Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends | |
Unit-4 |
Teaching Hours:7 |
Career Management
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Definition of a career, career management. Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. | |
Unit-5 |
Teaching Hours:4 |
Talent engagement and Retention
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Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers. Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
This course uses multiple pedagogies like interactive lecture, students discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning. | |
MBA342L - BUSINESS ANALYSIS AND PROCESS MODELLING (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is a functional core course offered in the third trimester to students of Lean Operations and Systems specialization. In this course, students learn the approach, tools, and techniques required to facilitate the definition of stakeholders and Requirements for providing IT solutions to business problems, with a specific focus on modeling the business processes. Course Objectives: At the end of the course, students should be able:
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Course Outcome |
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CLO1: Apply the Business Analysis concepts and Process Modeling Techniques in business context. CLO2: Apply the concepts of Scope Modeling & Requirements Modeling to develop context diagrams. CLO3: Apply Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process. CLO4: Evaluate Business Rules and User Experience principles in the business context CLO5: Identify ethical challenges of business analysts, the emerging technologies and trends |
Unit-1 |
Teaching Hours:6 |
Introduction to Business Analysis
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Overview of Business Analysis. Introduction to IIBA and BABOK. Business Analysis Core Concept Model (BACCM). Six Knowledge Areas and Five Perspectives of Business Analysis. Classification of requirements. Requirements Elicitation – Process, Techniques. Non functional requirements: definition, types, practices in eliciting NFR. Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications | |
Unit-1 |
Teaching Hours:6 |
Introduction to Business Case and Business Process Management
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Need for a Business Case, Preparation and Presentation of a Business Case Business Process Management lifecycle - Process Identification, Process Architecture, Process Modeling and Process Performance measurement. Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model. | |
Unit-2 |
Teaching Hours:6 |
Scope Modeling and Requirements Modeling
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Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams. Requirements Modeling – Specify, Model, Verify and Validate Requirements -
Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes | |
Unit-3 |
Teaching Hours:5 |
Use Case Modeling and Business Domain Modeling
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Use case Modeling: Use Case overview - Modeling principles and relationships Business Domain Modeling – basic and advanced principles Use case specification- Capturing Assumptions, Interface requirements, and dependencies | |
Unit-4 |
Teaching Hours:5 |
Business Rules and User Experience principles
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Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification | |
Unit-5 |
Teaching Hours:3 |
Ethical Perspectives and Trends
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Ethical Challenges while playing the role of Business Analyst Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern As per course plan. | |
MBA342M - MARKETING RESEARCH AND ANALYTICS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course. Course Objectives: At the end of the course, students should be able:
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Course Outcome |
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CLO1: Identify the ways to do marketing analytics CLO2: Apply the marketing analytics techniques for solving marketing problems. CLO3: Analyse data by Compiling, Disassembling, And Reassembling data CLO4: Present the Results from analytical approach. CLO5: Decide about appropriate marketing strategy based on the results. n the Research report to Share with Others. |
Unit-1 |
Teaching Hours:3 |
ANALYTICS IN MARKETING
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Role of analytics in marketing, Current trends and industry practices, Success stories | |
Unit-2 |
Teaching Hours:3 |
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
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Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models. | |
Unit-3 |
Teaching Hours:6 |
DATA MANAGEMENT
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Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model | |
Unit-4 |
Teaching Hours:6 |
LOSS FUNCTIONS
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Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE) | |
Unit-5 |
Teaching Hours:9 |
APPLICATIONS OF ANALYTICS IN MARKETING
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Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis | |
Text Books And Reference Books: Hair Jr., J. F., Black, W. C., Babin, B. J., & Black, A. C. (2019). Multivariate Data Analysis. Delhi: Cengage Learning India Private Limited. | |
Essential Reading / Recommended Reading Williams, T. A., Anderson, D. R., Sweeny, D. J., Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2020). An Introduction to Management Science - Quantitative Approaches to Decision Making. Delhi: Cengage Learning India Private Limited. | |
Evaluation Pattern * | |
MBA343B - EXPLORATORY DATA ANALYSIS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is a three-credit course offered as a Functional Core during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling. Course Objectives: At the end of the course, a student should be able:
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Course Outcome |
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CLO1: Demonstrate data preparation CLO2: Apply data analysis techniques. CLO3: Infer data graphically. CLO4: Draw business insights from data. CLO5: Make use of statistical analysis.
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Unit-1 |
Teaching Hours:3 |
Introduction to EDA
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Importingdata– textfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution | |
Unit-2 |
Teaching Hours:7 |
Data Preparation
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Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.
The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.
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Unit-3 |
Teaching Hours:8 |
Data Exploration
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Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs. | |
Unit-4 |
Teaching Hours:6 |
Data Visualization
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FrequencytablesandCross-tabulation. Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays. Advancedplotcustomization,othergraphicssystems. Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function | |
Unit-5 |
Teaching Hours:6 |
Application of PCA for product analytics
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Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA) | |
Text Books And Reference Books: Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media. | |
Essential Reading / Recommended Reading
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Evaluation Pattern As per course plan | |
MBA343F - FINANCIAL REPORTING AND ANALYSIS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements. Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis. |
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Course Outcome |
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CLO1: Compare the financial reporting regulations of India with international standards. CLO2: Analyze the financial health of the business through financial statements information. CLO3: Evaluate financial reporting and disclosures CLO4: Examine the effect of accounting standards on the financial numbers CLO5: Apprise the accounting standards on assets and debt with respect to the impact on the financials |
Unit-1 |
Teaching Hours:3 |
Overview and Regulatory Framework
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The regulatory and conceptual framework of preparation and presentation of financial statements- National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System- Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of intangible assets – Human resources and brand valuation | |
Unit-2 |
Teaching Hours:12 |
Applied Financial Statement Analysis
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Modified Dupont analysis- Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges- Earnings management motives- Accounting shenanigans | |
Unit-3 |
Teaching Hours:6 |
Inference from Annual Reports
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Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description risk, contingencies - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures- Format of Auditors Report- Audit Qualifications | |
Unit-4 |
Teaching Hours:6 |
Analysis of Accounting standards on tax and revenue
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Revenue recognition- alternate source of income AS -for Income Tax – Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies | |
Unit-5 |
Teaching Hours:3 |
Analysis of assets and debts
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Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios. | |
Text Books And Reference Books: Krishna G. Palepu , Paul M. Healy (2015). 5th Edition, Business Analysis and Valuation: Using Financial Statements, Cengage Publications | |
Essential Reading / Recommended Reading Contemporary articles from professional bodies and magazines | |
Evaluation Pattern
This course uses multiple pedagogies like interactive lectures, case studies, research papers analysis and link to the real world by extracting and analyzing data from corporate databases | |
MBA343H - LEARNING AND DEVELOPMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Outcome |
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CLO1: Evaluate the strategic importance of L&D CLO2: Analyze training and learning needs analysis CLO3: Create engaging and effective learning materials. CLO4: Evaluate effectiveness of L&D interventions. CLO5: Assess ethical and sustainability issues in L & D. |
Unit-1 |
Teaching Hours:8 |
UNIT 1
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Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler | |
Unit-2 |
Teaching Hours:8 |
UNIT 2
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Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis | |
Unit-3 |
Teaching Hours:7 |
UNIT 3
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Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology | |
Unit-4 |
Teaching Hours:4 |
UNIT 4
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Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments | |
Unit-5 |
Teaching Hours:3 |
UNIT 5
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Building a Culture of Learning. Setting Up the Learning Landscape | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern This course uses multiple pedagogies like interactive lecture, student’s discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning. | |
MBA343L - LEAN OPERATIONS MANAGEMENT (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course is offered as a core specialization paper for the students of Lean Operations & Systems in the third trimester. This paper emphasizes the importance of Lean management practices to improve productivity and profitability. It develops an insight into the current trends and latest concepts of lean management, both in the manufacturing and service sectors. Course Objectives: At the end of the course, students should be able:
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Course Outcome |
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CLO1: Identify the importance of a lean manufacturing system CLO2: Distinguish measurement system in lean management practices CLO3: Examine the lean concept and different types of lean tools CLO4: Determine the different faces of change in improvement and innovation CLO5: Develop organizational master plan for a lean management system |
Unit-1 |
Teaching Hours:6 |
Introduction and History of Lean Management
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Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques. Philosophers of lean (Self Study) House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision. | |
Unit-2 |
Teaching Hours:6 |
Lean Performance Measurement System
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Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste. Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system | |
Unit-3 |
Teaching Hours:6 |
Lean concepts, Tools and Methods
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Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma. | |
Unit-4 |
Teaching Hours:6 |
Three face of change: Kaizen, Kaikaku and Kakushin
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Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. | |
Unit-5 |
Teaching Hours:6 |
Lean Management System: Organizational Master Plan
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Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart. | |
Text Books And Reference Books: Rich Charron et al., (2015), The Lean Management Systems Hand Book, Taylor & Francis Group, LLC | |
Essential Reading / Recommended Reading
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Evaluation Pattern As per Course plan | |
MBA343M - BUSINESS TO BUSINESS MARKETING (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This paper is offered as a marketing subject in the third trimester and it emphasizes the importance of the B2B industry. Approaching organizational buyers requires developing unique sets of marketing knowledge. TheB2B sector has phenomenally grown in the past decade and are increasingly using AI to automate certain functions. The customer revolution, the business environment, global players have brought in tremendous changes to the B2B industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the B2B sector. Course Objectives: To impart knowledge needed to understand the trends and unique characters of B2B marketing.
To develop the skills among students required for a career in B2B marketing. |
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Course Outcome |
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CLO1: Apply knowledge of management theories and practices to solve business problems with specific reference to marketing strategy used in B2B sector. CLO2: Foster Analytical and critical thinking abilities for data based decision making. CLO3: Discover, analyze and communicate global, economic, legal and ethical aspects of business. CLO4: Apply existing theories, methods and interpretations and work independently on practical and theoretical problems. CLO5: Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment. |
Unit-1 |
Teaching Hours:6 |
Introduction to new generation Business-to-Business Marketing
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Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing. Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets. Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model. | |
Unit-2 |
Teaching Hours:4 |
Customer relationship management strategies for business markets
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Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage. | |
Unit-3 |
Teaching Hours:8 |
Segmenting the Business Market and Demand Analysis
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Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market. Organizational demand analysis, determining market and sales potential, Sales forecasting methods. | |
Unit-4 |
Teaching Hours:6 |
Managing Innovation and Marketing Mix
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Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing. Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management. | |
Unit-5 |
Teaching Hours:6 |
Strategic Perspectives in Business Marketing Planning
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Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization. | |
Text Books And Reference Books: Hutt Michael and Speh Thomas (2023) Business Marketing Management, 13th ed, Cengage Learning
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Essential Reading / Recommended Reading * | |
Evaluation Pattern As per course plan | |
MBA361F - MACRO ECONOMICS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is cross functional elective course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at firm level so as to operate accordingly in changing economic environment. Course Objectives: This course attempts to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. |
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Course Outcome |
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CLO1: Identify the various macroeconomic indicators of economic performance. CLO2: Inspect the determinants of national income in the economy from different perspective. CLO3: Interpret the equilibrium condition in product market and money market. CLO4: Assess the impact of fiscal and monetary policy in product market and money market CLO5: Demonstrate sensitivity to sustainability issues and green economy. |
Unit-1 |
Teaching Hours:6 |
Introduction, Measuring National Output/Income
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Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications | |
Unit-2 |
Teaching Hours:6 |
Theory of Employment and Keynes Determination of National Income and Multiplier
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The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier. | |
Unit-3 |
Teaching Hours:6 |
IS and LM Model
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Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM. | |
Unit-4 |
Teaching Hours:5 |
Inflation, Unemployment, and Macro-Economic Policies
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Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash. | |
Unit-5 |
Teaching Hours:7 |
Sustainable green economy and Recent Developments in the International Economy
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Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy. | |
Text Books And Reference Books: Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning | |
Essential Reading / Recommended Reading
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Evaluation Pattern *As per the course plan. | |
MBA361H - MANAGING CONFLICTS AND NEGOTIATIONS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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The course is offered as a generic elective in the fourth trimester. In this course students learn to recognize how differences and conflicting situations affect work relationships and learn strategies for responding productively and positively to these differences & resolve conflicts. The course also provides for an understanding of the process and tactics used for effective negotiations in various situations. Students get a perspective on how culture could influence international negotiations as well. This course is designed to help students:
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Course Outcome |
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CO1: Identify the dimensions of conflicts CO2: Organize information relevant for a negotiation CO3: Recommend action for win-win negotiations CO4: Apply cross-cultural management principles CO5: Analyze impact of cultural dimensions |
Unit-1 |
Teaching Hours:6 |
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Introduction to Conflict
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Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis | |||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Introduction to Negotiation
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Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context. | |||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Win-Win negotiations
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International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation | |||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
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Cross cultural management
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Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management | |||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
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Managing Communication across Cultures
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Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) | |||||||||||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MBA361M - DIGITAL MARKETING (2024 Batch) | |||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
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Max Marks:100 |
Credits:3 |
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Course Objectives/Course Description |
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Developing a successful digital marketing strategy and implementation is both an art and science. It involves in-depth knowledge of dynamics of new media (Social Media, Mobile) and utilizing the right resources and marketing skills to design and launch successful customer engagement campaigns. Digital Marketing course has been designed to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. The course also helps students gain an insight how to plan and implement Digital Marketing initiatives Course Objectives: This course attempts to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. |
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Course Outcome |
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CO1: Outline the basics of digital marketing and digital marketing plan. CO2: Utilize the concepts of display ads and e-mail marketing in digital campaigns. CO3: Choose the appropriate social media for achieving the objectives of the campaign CO4: Appraise the SEO and SEM efforts of any business organization. CO5: Explain Mobile Marketing and Web Analytics pertaining to any business. CO6: Design and run a digital marketing campaign for a client. |
Unit-1 |
Teaching Hours:5 |
Introduction to Digital Marketing
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Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan. Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000. | |
Unit-2 |
Teaching Hours:6 |
Display Advertising
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Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense.
Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health. | |
Unit-3 |
Teaching Hours:9 |
Social Media Marketing
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How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads | |
Unit-4 |
Teaching Hours:6 |
Email Marketing and Search Engine Advertising and Search Engine Optimization
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e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics
Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance | |
Unit-5 |
Teaching Hours:4 |
Mobile Marketing and Web Analytics
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Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes. | |
Text Books And Reference Books: Seema Gupta. (2020). Digital Marketing (2nd Ed). Tata Mc Graw Hill. | |
Essential Reading / Recommended Reading
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Evaluation Pattern * As per to the course plan | |
MBA361S - LEADERSHIP (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course introduces the leadership concept by examining different types of leadership and theories. It enables students to manage leadership in teams by being creative and innovative. The course also discusses emerging leadership trends. |
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Course Outcome |
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CO1: Identify best qualities of effective leaders CO2: Able to differentiate participative style of leadership with delegation and empowerment CO3: Appraise the current status of working in team and able to apply various team building activities CO4: Determine skills for leadership development CO5: Discuss the emerging future leadership trends
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Unit-1 |
Teaching Hours:6 |
Introduction to Leadership
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Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership , Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management
Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory | |
Unit-2 |
Teaching Hours:6 |
Leadership Communication
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Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business, Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, | |
Unit-3 |
Teaching Hours:6 |
Leadership in Teams
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Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams - Gender and leadership, Women Leadership, Multicultural leadership, Managing leadership diversity, Creativity and Innovation
Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent | |
Unit-4 |
Teaching Hours:6 |
Ethical leadership and Leadership development
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Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity
Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs | |
Unit-5 |
Teaching Hours:6 |
Emerging Leadership trends
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Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in Leadership - Scope, importance, benefits, digital leadership skills. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern * | |
MBA362B - APPLIED STATISTICS FOR BUSINESS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Course Description: This paper is offered as a generic elective subject for 3 credits for the students of fifth trimester. The course offers a perspective of the life cycle of a business problem solving for students with the application of powerful statistical techniques. This course helps students sharpen their analytical capabilities to solve a plethora of business problems encountered during the execution of master thesis and capstone projects. Course Objectives: At the end of the course, students should be able:
Discover the strength of relationships between variables using Structural Equation Modelling. |
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Course Outcome |
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CLO1: Identify specialized multivariate analysis techniques appropriate for the given problem. CLO2: Apply appropriate predictive mining techniques to a business problem CLO3: Analyze time series data using appropriate time series models CLO4: Classify the data using appropriate data reduction technique CLO5: Determine the significant relationship between variables using Structural Equation models. |
Unit-1 |
Teaching Hours:5 |
Exploratory Data Analysis for Decision Making
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Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front. | |
Unit-2 |
Teaching Hours:7 |
Applied Predictive Mining
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Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.
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Unit-3 |
Teaching Hours:6 |
Business Forecasting
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Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.
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Unit-4 |
Teaching Hours:7 |
Extracting Hidden Patterns
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Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses. | |
Unit-5 |
Teaching Hours:5 |
Confirmatory Analysis
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Causal modeling, Path Analysis and Structural Equation modeling using JMP software | |
Text Books And Reference Books: Richard A. Johnson, Dean W. Wichern (2015), Applied Multivariate Statistical Analysis, 6th Edition, Pearson Education India. | |
Essential Reading / Recommended Reading Hair, J.F., Black, W.C.Jr., Babin, B.J., Anderson, R.E. (2018).Multivariate Data Analysis, 7th Edition. Pearson Education India. | |
Evaluation Pattern * As per the course plan | |
MBA362EI - ENTREPRENEURIAL FINANCE (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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Without finance, no business can start or sustain. Hence, this course will equip students to understand the various aspects of raising finance for the new enterprises. |
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Course Outcome |
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CO1: Define the relation between entrepreneurial finance and value creation in a business. CO2: Identify the sources of finance for new ventures. CO3: Analyze the financial performance of an entrepreneurial initiative. CO4: Evaluate an entrepreneurial perspective on management of short-term funds. CO5: Compare and contrast the VC/PE industry across the world |
Unit-1 |
Teaching Hours:5 |
The Entrepreneurial Environment
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Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture | |
Unit-2 |
Teaching Hours:10 |
Creating and Recognizing Venture Value
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Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures | |
Unit-3 |
Teaching Hours:8 |
Structuring Finances for Growing Ventures
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Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime | |
Unit-4 |
Teaching Hours:5 |
Exit and Turnaround Strategies
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Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures | |
Unit-5 |
Teaching Hours:2 |
Development and Growth of VC/PE Industry
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Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc. | |
Text Books And Reference Books: Leach, J., & Melicher, R. Entrepreneurial finance. Nelson Education | |
Essential Reading / Recommended Reading Stancill, J.M. Entrepreneurial Finance, Thomson South Western: Ohio Smith, J.K, and Smith, R.L. Entrepreneurial Finance, John Wiley: New Jersey | |
Evaluation Pattern As per course plan | |
MBA362F - FINANCE THROUGH FILMS (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This course will familiarise students with the functioning of the capital markets and money markets. It also intends to give a good knowledge about the financial systems, products, services and financial institutions. Students will gain insights on the role of regulations and regulators for the smooth and efficient functioning of the financial system. All these concepts will be described through contemporary global events that are reflected in some of the films chosen to support the pedagogy of this course. Importance of ethics in finance will be highlighted throughout the course. |
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Course Outcome |
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CO1: Understand the structure of capital markets and money markets. CO2: Analyse the functioning of financial systems. CO3: Review the regulatory framework in financial markets. CO4: Appraise the ethical dimensions of actions from market participants. CO5: Evaluate performance of different markets at a basic level. |
Unit-1 |
Teaching Hours:6 |
Overview of Financial Systems and markets
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Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies | |
Unit-2 |
Teaching Hours:4 |
Regulations in the Indian Financial System
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Analysis of regulatory environment and framework SEBI and its framework on regulating capital markets, insider trading, LODR | |
Unit-3 |
Teaching Hours:8 |
Financial systemic collapses and remedies
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Unit-4 |
Teaching Hours:6 |
Loopholes in financial systems and ramifications
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Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme | |
Unit-5 |
Teaching Hours:6 |
Wealth creation strategies during market crisis
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Distressed investing Investment strategies for crisis times, Deep value investing approach | |
Text Books And Reference Books: * | |
Essential Reading / Recommended Reading Shortlisted Films for this course
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Evaluation Pattern *As per to the course plan | |
MBA362L - ENTERPRISE RESOURCE PLANNING (2024 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:3 |
Max Marks:100 |
Credits:3 |
Course Objectives/Course Description |
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This is a generic elective paper offered in third trimester of MBA degree. The subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization with its integrated approach on appropriate implementation of Enterprise Resource Planning Systems like SAP and Open Source ERPs. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields. Course Objectives: This course subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization. The objectives are:
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Course Outcome |
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CLO1: Identify the relevance and evolution of modern Enterprise applications. CLO2: Examine the basic concepts of Process Mapping and Business Process Reengineering in an ERP context. CLO3: Identify the ERP Lifecycle challenges and success factors. CLO4: Apply the latest trends in Enterprise Applications. CLO5: Build and configure business process in open source ERP. |
Unit-1 |
Teaching Hours:8 |
ERP Introduction, Technology & Functional Modules
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Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM. | |
Unit-2 |
Teaching Hours:5 |
Business Process Redesign and Mapping
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Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping. | |
Unit-3 |
Teaching Hours:6 |
ERP Life Cycle: Selection an Implementation
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Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies, ERP Implementation Strategies, methodologies and challenges, ERP implementation lifecycle, Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system. | |
Unit-4 |
Teaching Hours:3 |
ERP Market and Trends
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ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP. | |
Unit-5 |
Teaching Hours:8 |
ERP Packages
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SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern * As per to the course plan |