CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Master of Business Administration
Academic Year  (2024)

 
1 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 BUSINESS AND CURRENT AFFAIRS Skill Enhancement Courses 3 1 50
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS Core Courses 3 3 100
MBA132 MANAGERIAL ECONOMICS Core Courses 3 3 100
MBA133 PRINCIPLES OF MANAGEMENT Core Courses 1 3 100
MBA134 STATISTICS FOR BUSINESS Core Courses 45 3 100
MBA135 ORGANIZATIONAL BEHAVIOUR Core Courses 3 3 100
MBA136 MANAGEMENT OF DIGITAL BUSINESS SYSTEMS Core Courses 3 3 100
MBA181 ORGANIZATION STRUCTURE TRAINING Project 3 2 100
2 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 BUSINESS COMMUNICATION MASTERY Skill Enhancement Courses 3 2 100
MBA231 MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES Core Courses 3 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES Core Courses 3 3 100
MBA234 FINANCIAL MANAGEMENT Core Courses 3 3 100
MBA235 OPERATIONS MANAGEMENT Core Courses 3 3 100
MBA236 FUNDAMENTALS OF BUSINESS ANALYTICS Core Courses 3 3 100
MBA238 MANAGEMENT SCIENCE Core Courses 3 3 100
MBA281 SOCIAL CONCERN PROJECT Project 2 1 50
3 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA311 BUSINESS INSIGHTS ESSENTIALS - 3 1 50
MBA332 RESEARCH METHODOLOGY - 3 3 100
MBA341B BUSINESS DATA MANAGEMENT - 3 3 100
MBA341F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - 3 3 100
MBA341H INDUSTRIAL RELATIONS - 30 3 100
MBA341L QUALITY MANAGEMENT SYSTEMS - 3 3 100
MBA341M SALES AND DISTRIBUTION MANAGEMENT - 3 3 100
MBA342B PROGRAMMING WITH PYTHON - 3 3 100
MBA342F MANAGEMENT OF BANKS - 3 3 100
MBA342H TALENT MANAGEMENT - 3 3 100
MBA342L BUSINESS ANALYSIS AND PROCESS MODELLING - 3 3 100
MBA342M MARKETING RESEARCH AND ANALYTICS - 3 3 100
MBA343B EXPLORATORY DATA ANALYSIS - 3 3 100
MBA343F FINANCIAL REPORTING AND ANALYSIS - 3 3 100
MBA343H LEARNING AND DEVELOPMENT - 3 3 100
MBA343L LEAN OPERATIONS MANAGEMENT - 3 3 100
MBA343M BUSINESS TO BUSINESS MARKETING - 3 3 100
MBA361F MACRO ECONOMICS - 3 3 100
MBA361H MANAGING CONFLICTS AND NEGOTIATIONS - 3 3 100
MBA361M DIGITAL MARKETING - 3 3 100
MBA361S LEADERSHIP - 3 3 100
MBA362B APPLIED STATISTICS FOR BUSINESS - 3 3 100
MBA362EI ENTREPRENEURIAL FINANCE - 3 3 100
MBA362F FINANCE THROUGH FILMS - 3 3 100
MBA362L ENTERPRISE RESOURCE PLANNING - 3 3 100

MBA111 - BUSINESS AND CURRENT AFFAIRS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:This course offers students comprehension of economic indices, currency baskets, exchange rates, and market analysis tools such as Sensex, engage in discussions surrounding the most recent advancements in technology, business, and economics. They will explore topics related to management, current affairs, and societal trends. Students will have the opportunity to review and present insights from renowned management and self-improvement literature, fostering reflective learning and personal growth.

Course Outcome

CO1: Understand and analyze economic indices, currency baskets, exchange rates, and market analysis tools, such as Sensex.

CO2: Evaluate recent advancements in technology, business, and economics and their impact on markets and societal trends.

CO3: Demonstrate reflective learning and personal growth through the review and presentation of insights from prominent management and self-improvement literature.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Text Books And Reference Books:

Business Magazine

Essential Reading / Recommended Reading

Economic Times

Evaluation Pattern

As per Course plan

S. No.

Particulars

Marks

1

CIA-1

15

2

CIA-II

20

4

Class Participation

15

TOTAL

50

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Course Outcome

CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them

CO2: Analyze the effects of transactions on the accounting equation

CO3: Understand the financial statements and the items appearing therein.

CO4: Assess the flow of cash in the business through cash flow statement.

CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N. Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

 

Component

Description

Units

Max Marks

Weightage (in the total marks)

Total

CIA-I

Business Transactions Analysis

1,2

15

15%

15

CIA-II

Mid-term exam

1,2 & 3

25

25%

25

CIA-III

Financial Statement Analysis

4,5

15

15%

15

End – Term

End-Term Exam

1,2,3,4, & 5

50

30%

30

Class Participation

 

 

15

15%

15

Total

 

 

 

100

100

MBA132 - MANAGERIAL ECONOMICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

1.   To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.

2.   To analyse market forces, i.e. demand and supply, and compute the elasticity of demand and supply.

3.   To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.

4.   To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.

5.   To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Course Outcome

CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost.

CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand.

CO3: Analyse consumer behaviour with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CO4: Deduce the cost, revenue, and production functions for business implications.

CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Text Books And Reference Books:

Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning.

Essential Reading / Recommended Reading
  1.   D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications.
  2. Paul G Keat, Philip Ky Young, Sreejata Banarjee (2016) Managerial Economics (6h Edition), Pearson Publications.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

(in the total

marks)

Total

 

 

CIA1

a)     MCQ

I, II

5

5%

5

b)    Individual Report on Estimation of Impact of Elasticity of Demand and its Types on Pricing Decisions of Managers.

II

10

10%

10

CIA2

Case Analysis (Mid-term Examination)

I, II, III

25

25%

25

CIA3

Video Interview of the Entrepreneur on Unit Economics

IV, V

15

15%

15

ETE

End Term Exam

I, II, III, IV, V.

50

30%

30

Class Participation

Class Participation

I, II, III, IV, V.

15

15%

15

Total Evaluation

 

 

 

 

100

MBA133 - PRINCIPLES OF MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:1
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses.

Course Outcome

CO1: Understand the evolution of management approaches

CO2: Demonstrate planning techniques

CO3: Able to work and manage dynamic teams in organizations

CO4: Build the ability for leading a Business

CO5: Formulate best controlling techniques and become adaptable

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Text Books And Reference Books:

1.    Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications.

2.    Stephen P. Robbins, David A. Decenzo, 2016. Fundamentals of Management, Pearson Education, 9th Edition

Essential Reading / Recommended Reading

1.    Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.

2.    Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.   

3.  Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage (inthetotal marks)

Total

CIA 1

Individual Assignment

1

15

100%

15

CIA 2

Mid trimester Exam

1,2,3

25

100%

25

CIA 3

Scenario Analysis

4,5

15

100%

15

ETE

ETE

1, 2, 3,4 & 5

50

60%

30

Class Participation

Participation based on Case study discussion, decision sheet, Role play and MCQ

 

15

100%

15

Total Marks

100

MBA134 - STATISTICS FOR BUSINESS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a common core course for 3 credit hours. It will discuss both conceptual and application perspective using basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. 

Course Objectives: 

At the end of the course the students will be able:

  1. To develop the knowledge of Descriptive Statistics and data visualization.
  2. To apply probability distribution to business data.
  3. To examine sampling techniques in the context of decision making.
  4. To assess statistical data in order to support fact-based decision making.
  5. To determine models for analyzing relationships between variables

Course Outcome

CO1: Apply Descriptive Statistics and Construct suitable visualizations for business data

CO2: Identify appropriate probability distributions for the given business problem.

CO3: Select suitable statistical tests for business data.

CO4: Analyse statistical data to support fact-based decision making.

CO5: Evaluate models to predict relationships between variables.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading
  1. Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2017).Statistics for management. New Delhi: Prentice Hall India Publications.
  2. Doane, D. P., & Seward, L. W. (2017). Applied statistics in business and economics. New York, NY: McGraw-Hill.
  3. McClave, J. T., Benson, P. G., Sincich, T., & Sincich, T. (2017). Statistics for business and economics. Pearson
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Descriptive Statistics and data Visualization

I

15

     15%

15

CIA2

Mid-term

II, III

25

     25%

25

CIA3

Group Assignment

III, IV, V

15

     15%

15

Class Participation

MCQ each unit

I,II,III,IV,V

15

     15%

15

ETE

End-term

All units

50

     30%

30

Total

 

 

 

 

100

MBA135 - ORGANIZATIONAL BEHAVIOUR (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

  1. Identify the challenges of OB in terms of ethical, and cultural aspects
  2. Apply the concepts of personality, perception, and learning in Organizations.
  3. Examine the impact of attitude, values, and job satisfaction on business decisions.
  4. Appraise motivation techniques to address business problems
  5. Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Course Outcome

CO1: Identify the challenges of OB in terms of ethical, and cultural aspects

CO2: Apply the concepts of personality, perception, and learning in Organizations.

CO3: Examine the impact of attitude, values, and job satisfaction on business decisions.

CO4: Appraise motivation techniques to address business problems

CO5: Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Text Books And Reference Books:

Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence-based approach. 13 th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.
  3. Hellriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2013). Organizational Behavior. Macmillan.
Evaluation Pattern

*

MBA136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

1.    To assist in identifying the factors of information systems that interact with the organisation.

  1. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
  2. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
  3. To enable working knowledge of data management components in business scenarios.

To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Outcome

CO1: Identify the factors of information systems that interact with the organization.

CO2: Apply concepts in managing and developing secure information systems for organizational. competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Apply working knowledge of data management concepts in business scenarios.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Text Books And Reference Books:
  1. De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd
Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education. 
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm (Last accessed on 6th July 2021)
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern
  • As per the course plan

MBA181 - ORGANIZATION STRUCTURE TRAINING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

  • Vision, mission and objectives of business organization
  • Organizational structure in business organizations
  • Business functions in a business firm
  • Organization type  the business under study fits in
  • SWOT analysis for a business organization
  • Key Result Areas of a business organization
  • Business growth over years with appreciation of enablers and barriers

Course Outcome

CO1: Identify the essential details and characteristics of the business organization and the industry it operates in.

CO2: Examine the organizational structure and functions in a business organization

CO4: Examine OST project information to present to an audience

CO5: Explain information in the report in the appropriate manner and style

Unit-1
Teaching Hours:0
-
 

-

Text Books And Reference Books:

 

SHRM. (2023). Understanding Organizational Structures. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understanding-organizational-structures.aspx

 

 

Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

Regularity and progress report to mentor  20 marks 

Project report 30 marks 

Completion Certificate :10 marks 

Presentation 20marks 

Quiz :20 marks 

MBA211 - BUSINESS COMMUNICATION MASTERY (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

The course aims to equip students with the essential skills needed to communicate effectively in a business environment using English. Through a combination of theoretical knowledge and practical exercises, students will develop proficiency in various aspects of business communication, including email writing, presentation skills, and vocabulary development.

Course Outcome

CLO1: Develop proficiency in business English communication.

CLO2: Enhance presentation skills and effectively communicating business plans.

CLO3: Showcase communication skills across various social media platforms.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

As per the course plan

MBA231 - MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core course offered by Marketing Specialisation to the second trimester students. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

 Course Objectives:

 

At the end of the course, students should be able:

 

1.    To identify the Macro and Micro marketing environment and its impact on Business sectors.

 

2.    To apply the bases of Segmentation, Targeting and Positioning.

 

3.    To utilize the factors influencing Consumer and Business markets for buying decisions.

 

4.    To analyze the strategies for Product and Price mix.

To recommend Promotional and Distribution mix strategies.

Course Outcome

CLO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors.

CLO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market.

CLO3: Utilize the factors influencing consumer and business market for buying decision. (PLO 2.1, PLG 2)

CLO4: Analyze the product and pricing strategies and its impact on global business communities. (PLO 5.1, 5.2, PLG 5)

CLO5: Recommend promotion and distribution strategies to operate effectively in a multi-cultural economic and legal environment.(PLO 5.3, PLG 5)

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Text Books And Reference Books:

Essential Reference:

1.      Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi

 

Essential Reading / Recommended Reading

Recommended References:

1.      Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021),1stEd, Wiley

Ramaswamy V.S. & Namakumari,  Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi

Evaluation Pattern

As per course plan

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is an introduction to the human resources function. It covers the key areas in the employee life cycle management. It aims to give a broad overview of critical people management activities that all managers will need to be aware of as well as an insight into the depth of the Human Resource Management function. The course includes the evolution of the human resource philosophy of people management as well as approaches dealing with talent management and industrial relations, thereby setting the foundation for effective management of human resources.

Course Objectives: This course attempts to enable students:

 

·        To apply the concepts of human resource management.

 

·        To plan talent acquisition processes.

 

·        To inspect the business impact of HR decisions.

 

·        To distinguish the processes in compensation, training and development and performance appraisal.

To develop Employee Relations at the workplace.

Course Outcome

CLO1: Identify the concepts of HRM in a given context

CLO2: Apply talent acquisition processes

CLO3: Examine business impact of HRM practices

CLO4: Examine business impact of HRM practices

CLO5: Propose a solution for HRM issues

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Text Books And Reference Books:

Dessler, G &Varkey,B. (2020). Human resource management. 16 Edition Pearson 

Essential Reading / Recommended Reading

·        Martocchio, J. J. (2019). Human Resource management. New York: Pearson.

·        Collings, D. G., Wood, G., &Szamosi, L. T. (2019). Human resource management: A critical approach (Second edition.). Oxon: Routledge.

·        Prasad, L. M. (2019). Human resource management. New Delhi: Sultan chand and sons.

·        Sharma, Jyotsna. (2019). Introduction to human resource management. Jaipur: Horizon press.

Pande, Sharon, &Basak, Swapnalekha. (2018). Human resource management: Text and cases (2nd ed.). Noida: Vikas publishing house pvt ltd.

Evaluation Pattern

as per course plan

MBA234 - FINANCIAL MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like the Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision-making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision-making.

Course Outcome

CLO1: Apply the time value concepts for basic financial decision-making.

CLO2: Evaluate the impact of the cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CLO3: Appraise projects using capital budgeting techniques.

CLO4: Analyse the impact of different kinds of dividends on shareholder wealth.

CLO5: Evaluate the working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Text Books And Reference Books:
  • Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading
  • 1.    Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications

    Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition

Evaluation Pattern

 

As per course plan

   

30

MBA235 - OPERATIONS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

  1. To enable comprehension of operations strategy design process in a competitive environment.
  2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
  3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
  4. To determine the root causes of quality defects through statistical and non-statistical methods.

To enable comprehension of emerging areas in lean, sustainability, and project management

Course Outcome

CO1: Identify the factors influencing operations strategy and demand forecasting in a competitive

CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.

CO5: Outline emerging trends in lean, sustainability, and project management

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2

    2.    Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.

    3.    Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill. 

    4.    Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.

    5.    Buffa, E.S., & Sarin, R.K. (2008). Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.

    6.    Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.

    7.    Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.

    8.    Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.

    Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education 
Evaluation Pattern

as per course plan

MBA236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Common Core during the second trimester for all MBA students. Business analytics is an integral part of modern management — this course aims to impart the foundation concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding and implementing machine learning models and the way it is used by organizations.

Course Objectives: 

·        Identify the basic concepts of Visualization

·        Apply the concepts and types of Business Analytics

·        Analyse the implications of AI in Analytics

·        Analyse the implications of AI in Business

Appraise the concepts of Machine Learning

Course Outcome

CLO1: Identify the basic concepts Visualization

CLO2: Apply the concepts of business Analytics and its types

CLO3: Analyse the implications of AI in Analytics

CLO4: Analyse the implications of AI in Business

CLO5: Appraise the concepts of Machine Learning

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Text Books And Reference Books:

Data Mining concepts and Techniques - Han & Kamber - Elsevier 2012

Essential Reading / Recommended Reading
  1. 1.    Fundamentals of Business Analytics. Seema Acharya, R N Prasad. (2016). 2e. Wiley

    2.    Machine Learning, Saikat Dutt Subramanian Chandramouli (2018), First Edition

    3.    Artificial Intelligence: A Modern Approach, Peter Norvig

    4.    Artificial Intelligence Basics, Tom Taulli

Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

25

3

CIA-III 

15

4.

Class participation

15

4

End Trimester

30

 

Total

100

MBA238 - MANAGEMENT SCIENCE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a common core course in the fifth trimester. It develops and nurtures an analytical attitude and prepares students for careers in all possible walks of life. It portrays and formulates optimization methods for different business situations. The course has two approaches – mathematical and probabilistic.

Course Objectives: 

At the end of the course, students should be able:

1.    To solve Linear Programming Problems.

2.    To apply techniques of solving Transportation and Assignment problems in business scenarios.

3.    To examine Game theory problems in the context of business competitors.

4.    To discover optimum job sequences and simulation techniques.

5. To estimate market share in the short and long-term using Markov chains

 

Course Outcome

CLO-1: Develop the knowledge of Linear Programming Problems.

CLO-2: Build transportation and assignment problems in business scenarios.

CLO-3: Analyze business problems using Game theory.

CLO-4: Examine job sequencing and simulation problems.

CLO-5: Evaluate market share in the short and long term using Markov chains.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Text Books And Reference Books:
  1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Martin, K. (2016). Quantitative Methods for Business, 12th Edition. Boston: Cengage Learning.
Essential Reading / Recommended Reading
  1. Vohra N D (2010). Quantitative Techniques in Management (4 ed.). New Delhi: McGraw Hill Ed.
  2. Hillier, F. S. & Hillier, M.S. (2014). Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education.
  3. Hillier, F.S.& Lieberman, G.J. (2015). Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.
  4. Taha, H.A. (2017).  Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd.
  5. Pradeep Prabhakar Pai (2012). Operations Research Principles and Practice. Oxford Higher Education.
Evaluation Pattern

As per course plan

MBA281 - SOCIAL CONCERN PROJECT (2024 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives: This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Course Outcome

CO1: Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India.

CO2: Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems.

CO3: Pursue a research methodology to develop a practicable solution to societal problems.

CO4: Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per coiurse plan

MBA311 - BUSINESS INSIGHTS ESSENTIALS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:This course provides opportunities to examine the latest trends shaping the global business landscape. Students will explore current global business trends, industry-specific dynamics, technological innovations, consumer behavior shifts, environmental and social considerations, economic indicators, and regulatory developments.

Course Outcome

CO1: Analyze global business trends and industry-specific trends.

CO2: Explore technology, demographic, and consumer trends.

CO3: Analyze environmental, social, economic, and regulatory trends

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Text Books And Reference Books:

Economic Times, Business Magazines

Essential Reading / Recommended Reading

Economic Times, Business Magazines

Evaluation Pattern

As per course plan

 

MBA332 - RESEARCH METHODOLOGY (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

Course Outcome

CO1: Develop the research proposal for the selected research problem.

CO2: Apply different methods of research based on the selected research problem

CO3: Identify suitable measures and sources of information for data collection.

CO4: Construct research instruments for collecting the required data.

CO5: Determine fact-based decisions, based on statistical analysis of the data.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Text Books And Reference Books:

Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi

Essential Reading / Recommended Reading
  1. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson education. Harlow
  2. Cooper, D., & Schindler, P. (2009). Business research methods (4thed.). New Delhi: Tata McGraw Hill Publications.
  3. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
  4. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2003). Business research methods 7th ed. Thomson/South-Western: Appendices.
  5. Field, A. (2016). Discovering statistics using IBM SPSS statistics. Sage
Evaluation Pattern

*

MBA341B - BUSINESS DATA MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:  

This is a three-credit course offered as a Functional Core during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and data management using SQL. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the components of Database Management System

  2. To experiment with Database Model with its relationships

  3. To discover Data Definition and Manipulation using SQL

  4. To evaluate different Databases and its influence in various applications in a global environment

  5. To evaluate knowledge of Query Language using SQL

Course Outcome

CLO1: Identify components of Database Management System

CLO2: Identify relationships in Database models

CLO3: Examine manipulation methods using SQL along with data definition

CLO5: Evaluate different databases and investigate challenges and opportunities in global communities

CLO6: Evaluate knowledge extracted by querying using SQL

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Text Books And Reference Books:

 

Cengage eBook support- Database Systems: Design, Implementation, and Management, 13th Edition by Carlos Coronel; Steven Morris (2017)

Essential Reading / Recommended Reading

 

A, P. A., Jain, N. R., & Vasgi, B. P. (2021). Database Management System. Technical Publications.

Evaluation Pattern

*Refer to the Course Plan

MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets.

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

Course Outcome

CLO1: Comprehend the functioning of securities market and its functioning from a global Perspective

CLO2: Compute risk and return of different securities

CLO3: Evaluate Capital market securities that is equity and bond

CLO4: Create optimum portfolios of different securities

CLO5: Appraise Emerging trends in the Securities markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Text Books And Reference Books:
  1. Bodie, Kane, Marcus and Mohanty., Investments (10th ed.). Tata McGraw Hill Publications.
Essential Reading / Recommended Reading
  1. Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.
  2. Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi: Tata McGraw – Hill Publications. 
  3. Fischer.,& Jordan., Security analysis and portfolio management. Prentice Hall Publications.
  4. Bhalla, V. K., Investment management, S. Chand & Co Publications.
  5. Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.
  6. Brealey.,& Myers., Principles of corporate finance (7th ed.). Tata McGraw Hill Publications
Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions, mock trading, excel computations 

MBA341H - INDUSTRIAL RELATIONS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

 The course is offered as a human resource specialization subject during the third trimester. The course helps to understand the legal aspect of the Human resources in the organization in compliance angle. The course develops the awareness about the various acts and legal compliances required for smooth functioning of the organization, which is essential for all HR managers, and upcoming mangers of various organizations.

 

 

Course Objectives: This course is designed to help students of management  navigate diverse work settings more effectively and provide them with the tools to deepen their understanding of the differences around them, overcome barriers to creating inclusion, manage and communicate with people from different backgrounds, and identify and implement approaches for managing diversity.

Course Outcome

CO1: To develop awareness on Factories Act, 1948 and Industrial Disputes Act, 1947.

CO2: To apply the Karnataka Shops and Establishments Act.

CO3: To analyze Child Labor and Contract labor regulation and abolition acts.

CO4: To verify Payment of wages act and Payment of bonus act.

CO5: To evaluate Minimum wages act, Apprentices ship act and employment exchanges act.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Text Books And Reference Books:

1. Kapoor N.D. (2018). Elements of industrial law (15th ed.). New Delhi: Sultan Chand & Sons.

 

2. Kumar, H.L. (2018). Labor Laws Everybody should know (12th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd.

Essential Reading / Recommended Reading

Sarma A.M., (2018). Industrial Relations and Labour Laws (4th ed.). Mumbai: Himalaya Publishing House.

PADHI, P. (2019). Labour and industrial laws (4th ed.). PHI Learning Pvt.

Srivastava, S. (2020). Employee relations and labour laws (for MBA). Shanti Publication.


Evaluation Pattern

As per to the course plan

MBA341L - QUALITY MANAGEMENT SYSTEMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a functional core course in the third trimester to LOS students. This course emphasizes the importance of total quality management in all areas of business and organizations. Students develop and specialize on the various approaches to quality and problem-solving methodology using quality tools. This course includes emerging trends like data driven quality, use of disruptive technology and non-invasive quality management. Students apply the concepts of continuous improvement and understand the importance of organizational learning as a process driven outcome.

Course Objectives: 

At the end of the course, students should be able:

  1. To understand foundation concepts of TQM
  2. To analyse the implementation of Cost of Quality / Cost of Poor Quality for strategic planning.
  3. To appraise the business implications of implementation of TQM
  4. To explore qualitative and quantitative tools for quality management.
  5. To organizational learning frameworks for continuous improvement of business processes

Course Outcome

CO1: Understand the foundational concepts and current industry practices in Total Quality Management (TQM).

CO2: Analyse cost of quality in real life business scenarios for system improvement and strategic planning.

CO3: Analyse the strategic implications of TQM for effective decision making in real life business scenarios.

CO4: Examine qualitative and quantitative tools for quality management.

CO5: Apply organizational learning frameworks for continuous improvement of business processes

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Text Books And Reference Books:

Besterfield, D. H, & Besterfield, M.C., et al. (2018). Total Quality Management. 5th Edition, Pearson Publications.

Essential Reading / Recommended Reading
  1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications.
  2. Bhatt, S. (2007). Total Quality Management. New Delhi: Himalaya Publications. 
  3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition
  4. Shoji Shiba & David Walden (2007). Four Practical Revolutions in Management. Productivity Press  
Evaluation Pattern

*As per to the course plan.

MBA341M - SALES AND DISTRIBUTION MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective: 

At the end of the course, students should be able:

  1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.
  2.  Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. 
  3. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making. 
  4. Appraise the concept of Channel power, relationship and channel economics and its impact on “Go to market strategy.
  5. Explain the concept of sales force motivation, productivity and performance.

Course Outcome

CO1: Explain the importance of sales management dimensions including sales structure, market potential estimation and forecasting.

CO2: Construct templates on Territory management, permanent journey plan, annual operating plans and set sales targets and manage quota.

CO3: Appoint right channel members who would meet organizational goals.

CO4: Develop and orchestrate effective marketing mix for various channel types.

CO5: Demonstrate higher levels of selling and distribution skills

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Text Books And Reference Books:

Spiro, L.R., Stanton, J. W.  & Rich, A.G. (2013). Management of a sales force (15thed.). Irwin: McGraw –Hill.

Essential Reading / Recommended Reading

Rosenbloom, B. (2004). Marketing channels (8thed.). New Delhi: Cengage Learning Reprint (2015).

Evaluation Pattern

* As per to the course plan

MBA342B - PROGRAMMING WITH PYTHON (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify various data types in python
  2. To apply various types of string operations for data processing
  3. To utilize functions for efficient programming.
  4. To analyze the data using Numpy and Pandas.
  5. To apply various data visualizations to capture data characteristics.

Course Outcome

CO1: Outline Python programs for various scenarios using expressions, text or strings

CO2: Construct data structures of various types using Python programs.

CO3: Construct Python programs for data manipulation using NumPy and Pandas

CO4: Develop efficient Python programs using functions.

CO5: Design Python programs to visualize business data using matplotlib, Pandas and seaborn

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Text Books And Reference Books:
  1. Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley
  2. Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning.
Essential Reading / Recommended Reading

McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.

Evaluation Pattern

As per Course plan

MBA342F - MANAGEMENT OF BANKS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks

Course Outcome

CO1: Understand the linkages between banking system and the economy

CO2: Evaluate the impact of interest rate changes to the banking sector

CO3: Measure the financial performance of banks

CO4: Examine the ethical, social and governance dimensions concerning banking industry

CO5: Develop an integrative thinking of the functioning of the banking industry with the rest of the economy.

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Text Books And Reference Books:

RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking.

Essential Reading / Recommended Reading
  1. MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian:  Cengage learning. 
  2. R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions.    8th edition,  Publisher: Himalaya Publications.
  3. Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition,  Wiley India edition. 
  4. Bhattacharya Hrishikesh.,Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework.   Oxford University Publications.
  5. Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.
Evaluation Pattern

*As per to the course plan

MBA342H - TALENT MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management 

This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.

 

Course Objectives

At the end of the course, the student should be able to  

 

  • apply the principles of talent management in the business setting 
  • examine recruitment and selection strategies for smooth business operations
  • design performance management system to assess employees
  • develop a comprehensive approach to career management 
  • To develop talent management strategies to develop and retain talents

Course Outcome

CLO1: Make use of talent management concepts in organizations

CLO2: Examine recruitment and selection strategies

CLO3: List suitable approaches to measure performance

CLO4: Decide on various approaches to career management

CLO5: Choose appropriate talent management strategies for retention of employees

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Text Books And Reference Books:

 

  1. Dessler, G and Varkkey, B. (2020)   Human Resource Management 16 edition: Pearson 
  2. Rao, V.S.P Human Resource Management(2010) 3rd Edition Excel Publishers
Essential Reading / Recommended Reading

 

  1. Aguinis Herman (2019) Performance Management.  Fourth Edition Pearson Education.
  2. Berger, L.A &. Berger, D.R (2018) The Talent Management Hand Book, Making Culture, A Competitive Advantage by Acquiring, Identifying, Developing  and Promoting the Best People  Tata McGraw Hill, Third  edition.
  3. Cook, M. (2016). Personnel selection: Adding value through people (5th ed.). Hoboken, NJ: J. Wiley & Sons. 
  4. Martocchio, J. J. (2019). Human Resource management.15 Edition  New York: Pearson
  5. Murugan, A. (2018). Human Resource Planning And Development. New Delhi: Discovery Publishing House
Evaluation Pattern

 

This course uses multiple pedagogies like interactive lecture, students discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA342L - BUSINESS ANALYSIS AND PROCESS MODELLING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a functional core course offered in the third trimester to students of Lean Operations and Systems specialization. In this course, students learn the approach, tools, and techniques required to facilitate the definition of stakeholders and Requirements for providing IT solutions to business problems, with a specific focus on modeling the business processes.

Course Objectives: 

At the end of the course, students should be able:

 

  1. To relate the Business Analysis concepts and Process Modeling Techniques in business context 
  2. To solicit the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.
  3. To bid Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.
  4. To appraise Business Rules and User Experience principles in the business context
  5. To Recognize ethical challenges of business analyst, the emerging technologies and trends.

Course Outcome

CLO1: Apply the Business Analysis concepts and Process Modeling Techniques in business context.

CLO2: Apply the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.

CLO3: Apply Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.

CLO4: Evaluate Business Rules and User Experience principles in the business context

CLO5: Identify ethical challenges of business analysts, the emerging technologies and trends

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Text Books And Reference Books:
  1. IIBA (2015). A Guide to the Business Analysis Body of Knowledge Version 3.0 (BABOK Guide, Version 3.0)
  2. Bittner, K. and Spence, I. (2006) Use case modelling, Pearson Education
Essential Reading / Recommended Reading
  1. Wiegers K., and Beatty J. (2013). Software Requirements. 3rd ed.) Microsoft Press.
  2. Hull, E., Jackson, K.., and Dick, J. (2011) Requirements Engineering. (3rd ed.) Springer.
  3. Carkenord, B.A.. (2009) Seven steps to mastering business analysis. Cengage.
  4. Leffingwell, D., Widrig, D. (2003). Managing Software Requirements. (2nd ed.) Pearson.
Evaluation Pattern

As per course plan.

MBA342M - MARKETING RESEARCH AND ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

Course Objectives: 

At the end of the course, students should be able:

  1. To Understand the Marketing Analytics, 
  2. To collect data for appropriately for analysis,
  3. To framework for data analysis,
  4. To Analyse the marketing Data using statistical techniques,
  5. To apply analytics in Marketing decisions.

Course Outcome

CLO1: Identify the ways to do marketing analytics

CLO2: Apply the marketing analytics techniques for solving marketing problems.

CLO3: Analyse data by Compiling, Disassembling, And Reassembling data

CLO4: Present the Results from analytical approach.

CLO5: Decide about appropriate marketing strategy based on the results. n the Research report to Share with Others.

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Text Books And Reference Books:

Hair Jr., J. F., Black, W. C., Babin, B. J., & Black, A. C. (2019). Multivariate Data Analysis. Delhi: Cengage Learning India Private Limited.

Essential Reading / Recommended Reading

Williams, T. A., Anderson, D. R., Sweeny, D. J., Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2020). An Introduction to Management Science - Quantitative Approaches to Decision Making. Delhi: Cengage Learning India Private Limited.

Evaluation Pattern

*

MBA343B - EXPLORATORY DATA ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Functional Core during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: 

At the end of the course, a student should be able:

 

  1. 1.     Toorganizedata for Analysis  

    2.     Toapply analyticaltechniques

    3.     Toidentifypatternsfromdata.

    4.     Todiscover Businessinsightsfromdata.

    5. To conduct Statistical  analysis

Course Outcome

CLO1: Demonstrate data preparation

CLO2: Apply data analysis techniques.

CLO3: Infer data graphically.

CLO4: Draw business insights from data.

CLO5: Make use of statistical analysis.

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Text Books And Reference Books:

Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media.

Essential Reading / Recommended Reading
  1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in.
  2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in.
  3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in.
Evaluation Pattern

As per course plan

MBA343F - FINANCIAL REPORTING AND ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis.

Course Outcome

CLO1: Compare the financial reporting regulations of India with international standards.

CLO2: Analyze the financial health of the business through financial statements information.

CLO3: Evaluate financial reporting and disclosures

CLO4: Examine the effect of accounting standards on the financial numbers

CLO5: Apprise the accounting standards on assets and debt with respect to the impact on the financials

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Text Books And Reference Books:

Krishna G. Palepu , Paul M. Healy (2015). 5th Edition, Business Analysis and Valuation: Using Financial Statements, Cengage Publications 

Essential Reading / Recommended Reading

Contemporary articles from professional bodies and magazines

Evaluation Pattern

 

This course uses multiple pedagogies like interactive lectures, case studies, research papers analysis and link to the real world by extracting and analyzing data from corporate databases 

MBA343H - LEARNING AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description This mandatory course is designed for students specializing in Human Resources during the third trimester. It aims to cultivate expertise and proficiency in the swiftly evolving field of learning and development. Participants will enhance their comprehension, practical abilities, and utilization of training, learning methodologies, and diverse developmental functions associated with the learning process. The course discusses design factors, alternative teaching techniques, and challenges in implementation. Emphasis is placed on refining skills for implementing L&D processes, especially within the global landscape, while fostering a mindset of social responsibility and ethical awareness.

Course Objectives: This course attempts to impart knowledge, understanding, and application about the training function with a special emphasis on L&D, training processes, design considerations, alternative methods of instruction, implementation issues, and training evaluation to the students.

Course Outcome

CLO1: Evaluate the strategic importance of L&D

CLO2: Analyze training and learning needs analysis

CLO3: Create engaging and effective learning materials.

CLO4: Evaluate effectiveness of L&D interventions.

CLO5: Assess ethical and sustainability issues in L & D.

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Text Books And Reference Books:
  1. Noe, A. R. (2008).  Employee training and development.  The McGraw-Hill Companies
Essential Reading / Recommended Reading
  1. Anderson, A.H. (2000).  Training in practice: Successful implementation of plans.   Infinity Books 

  2. Irwin, L. Goldstain. L. I., & Ford, J. K. (2002).  Training in organization: Needs assessment, development, and evaluation (4th ed.). Thomson Learning

  3. Janakiram, B. (2007).  Training & development, Biztantra innovations in management.  Dreamtech press.

  4. Mcgrath, E. H. (2008).  Training for life and leadership in industry. Prentice Hall of India Pvt Ltd. 

  5. Phillips, J. J. (2004).   Handbook of training evaluation and measurement methods.  Jaico Publishing House

  6. Senge, P. M. (1997). The fifth discipline. Measuring business excellence, 1(3), 46-51.

Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA343L - LEAN OPERATIONS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This course is offered as a core specialization paper for the students of Lean Operations & Systems in the third trimester. This paper emphasizes the importance of Lean management practices to improve productivity and profitability. It develops an insight into the current trends and latest concepts of lean management,  both in the manufacturing and service sectors.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the importance of a lean manufacturing system 
  2. To identify measurement systems in lean management practices 
  3. To examine the lean concept and different types of lean tools
  4. To determine the different faces of change improvement and innovation
  5. To develop an organizational master plan for a lean management system

Course Outcome

CLO1: Identify the importance of a lean manufacturing system

CLO2: Distinguish measurement system in lean management practices

CLO3: Examine the lean concept and different types of lean tools

CLO4: Determine the different faces of change in improvement and innovation

CLO5: Develop organizational master plan for a lean management system

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Text Books And Reference Books:

Rich Charron et al., (2015), The Lean Management Systems Hand Book, Taylor & Francis Group, LLC 

Essential Reading / Recommended Reading
  1. David Mann (1947) Creating a lean culture: tools to sustain lean conversions, Productivity Press.
  2. Jeffrey Liker (2017), Toyota Way - 14 Management Principles. First Edition. McGraw Hill Education
  3. Pascal Dennis(2015)  Lean Production Simplified: A Plain-Language Guide to the World's Most Powerful Production System, 3rd edition (23 October 2015), Productivity Press.
  4. James P Womack and Daniel T Jones. (2003). Lean Thinking. 
  5. Simon & Schuster. Yasuhiro Monden. (2011). Toyota Production System - An integrated approach to Just-in-time
  6. Yasuhiro Monden, Toyota Production System - An integrated approach to Just-in-time: 
  7. James Womack et al.  (2007) The machine that changed the world
Evaluation Pattern

As per Course plan

MBA343M - BUSINESS TO BUSINESS MARKETING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This paper is offered as a marketing subject in the third trimester and it emphasizes the importance of the B2B industry. Approaching organizational buyers requires developing unique sets of marketing knowledge. TheB2B sector has phenomenally grown in the past decade and are increasingly using AI to automate certain functions. The customer revolution, the business environment, global players have brought in tremendous changes to the B2B industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the B2B sector.

Course Objectives: To impart knowledge needed to understand the trends and unique characters of B2B marketing. 

 

To develop the skills among students required for a career in B2B marketing.

Course Outcome

CLO1: Apply knowledge of management theories and practices to solve business problems with specific reference to marketing strategy used in B2B sector.

CLO2: Foster Analytical and critical thinking abilities for data based decision making.

CLO3: Discover, analyze and communicate global, economic, legal and ethical aspects of business.

CLO4: Apply existing theories, methods and interpretations and work independently on practical and theoretical problems.

CLO5: Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Text Books And Reference Books:

Hutt Michael and Speh  Thomas (2023) Business Marketing Management, 13th ed, Cengage Learning

 

 

 

 

 

 

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per course plan

MBA361F - MACRO ECONOMICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This is cross functional elective course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at firm level so as to operate accordingly in changing economic environment.

Course Objectives: This course attempts to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making.

Course Outcome

CLO1: Identify the various macroeconomic indicators of economic performance.

CLO2: Inspect the determinants of national income in the economy from different perspective.

CLO3: Interpret the equilibrium condition in product market and money market.

CLO4: Assess the impact of fiscal and monetary policy in product market and money market

CLO5: Demonstrate sensitivity to sustainability issues and green economy.

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Text Books And Reference Books:

Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning

Essential Reading / Recommended Reading
  1. Dwivedi, D. N. (2015). Macro Economics Theory and Policy. 4th Ed, New Delhi: TATA McGraw Hill Education Private limited.

  2. D Souza, E. (2008). Macro Economics. New Delhi: Pearson Education.
  3. Dornbusch, R., Fischer, S., & Startz, R. (2005). Macro Economics. New Delhi: Tata McGraw Hill.
  4. Samuelson, P. A. (2012). Macro Economics. New Delhi: Tata McGraw Hill.
  5. The Wall Street Journal (http://online.wsj.com/)   
  6. Vivek Moorthy.(2019), Applied Macro Economics Employment-Growth-Inflation, I.K.International Publishing House Pvt. Ltd, New Delhi
Evaluation Pattern

*As per the course plan.

MBA361H - MANAGING CONFLICTS AND NEGOTIATIONS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a generic elective in the fourth trimester. In this course students learn to recognize how differences and conflicting situations affect work relationships and learn strategies for responding productively and positively to these differences & resolve conflicts. The course also provides for an understanding of the process and tactics used for effective negotiations in various situations. Students get a perspective on how culture could influence international negotiations as well.

This course is designed to help students:

  • Make use of various dimensions of conflict
  • Identify the approaches of conflict resolution as a means for improving relationships at work
  • Examine the practical understanding of the process of negotiation
  • Utilize various approaches available to manage negotiations
  • Examine cross-cultural understanding to negotiation situations

Course Outcome

CO1: Identify the dimensions of conflicts

CO2: Organize information relevant for a negotiation

CO3: Recommend action for win-win negotiations

CO4: Apply cross-cultural management principles

CO5: Analyze impact of cultural dimensions

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Text Books And Reference Books:
  1. Lewicki R. J., Barry, B., &Saunders,D. M. (2019). Negotiation,8th   Edition, McGraw Hill.
Essential Reading / Recommended Reading
  1. Anandamurugan, S. (2019). Negotiation Skills. New Delhi: Global Vision Publishing House.
  2. Brien,Terry O'. (2017). Perfect Negotiation. New Delhi: Rupa Publications.
  3. Stark, P. B., & Flaherty, J. (2017). The Only Negotiating Guide You'll Ever Need: 101 Ways To Win Every Time In Any Situation. United States: Crown Publishing.
  4. Dawson, R. (2017). Secrets of power negotiating: Inside secrets from a master negotiator: updated for the 21st century (15th anniversary ed.). Pompton Plains, NJ: Macmillan.
  5. Reilly, S. (2016). Negotiating with Tough Customers: Never take no for a final answer, and other tactics to win at the bargaining table. Delhi: Jaico Publishing House.
  6. Weiss, J. A. (2016). HBR guide to negotiating. Boston: HBR Press.

 

Evaluation Pattern

Component

 

Description

Units

Total

CIA1

MCQs

1

20

CIA2

Group Assignment - Report

2

20

CIA3

Group Assignment –  Movie based Role Play

1, 2,3

20

CIA4

Book Talk

3, 4, 5

15

CIA5

MCN Pulse Survey- Report and Viva

1,2,3,4,5

20

Attendance

 

 

5

TOTAL

100

MBA361M - DIGITAL MARKETING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Developing a successful digital marketing strategy and implementation is both an art and science. It involves in-depth knowledge of dynamics of new media (Social Media, Mobile) and utilizing the right resources and marketing skills to design and launch successful customer engagement campaigns. Digital Marketing course has been designed to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. The course also helps students gain an insight how to plan and implement Digital Marketing initiatives

Course Objectives: This course attempts to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns.

Course Outcome

CO1: Outline the basics of digital marketing and digital marketing plan.

CO2: Utilize the concepts of display ads and e-mail marketing in digital campaigns.

CO3: Choose the appropriate social media for achieving the objectives of the campaign

CO4: Appraise the SEO and SEM efforts of any business organization.

CO5: Explain Mobile Marketing and Web Analytics pertaining to any business.

CO6: Design and run a digital marketing campaign for a client.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Text Books And Reference Books:

Seema Gupta. (2020). Digital Marketing (2nd Ed). Tata Mc Graw Hill.

Essential Reading / Recommended Reading
  1. Kerpen, D., Berk, R., Greenbaum, M. (2019). Likeable social media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter. United Kingdom: McGraw-Hill Education.
  2. Puthussery, A. (2020). Digital Marketing: An Overview. Notion Press.
  3. Herman, J., Butow, E., Allton, M., Liu, S., Robinson, A. (2020). Ultimate Guide to Social Media Marketing. United States: Entrepreneur Press.
  4. Marshall, P., Rhodes, M., Todd, B. (2020). Ultimate Guide to Google Ads. United States: Entrepreneur Press.
Evaluation Pattern

* As per to the course plan

MBA361S - LEADERSHIP (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces the leadership concept by examining different types of leadership and theories. It enables students to manage leadership in teams by being creative and innovative. The course also discusses emerging leadership trends.

Course Outcome

CO1: Identify best qualities of effective leaders

CO2: Able to differentiate participative style of leadership with delegation and empowerment

CO3: Appraise the current status of working in team and able to apply various team building activities

CO4: Determine skills for leadership development

CO5: Discuss the emerging future leadership trends

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers

Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership ,  Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management

 

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory

Unit-2
Teaching Hours:6
Leadership Communication
 

 

Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business,  Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, 

Unit-3
Teaching Hours:6
Leadership in Teams
 

Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams  - Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity, Creativity and Innovation

 

Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent

Unit-4
Teaching Hours:6
Ethical leadership and Leadership development
 

Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity                                              

 

Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in  Leadership - Scope, importance, benefits, digital leadership skills.

Text Books And Reference Books:
  1. Yukl, G., Gardner, W. L., & Uppal, N. (2019). Leadership in Organizations, 9th Edition. Pearson.
  2. Dubrin, A.J. (2016). Leadership, Research findings, Practice and Skills, 8th Edition. Cengage Learning.
Essential Reading / Recommended Reading
  1. Daft, R. L. (2018). Leadership Experience, 7th edition. Cengage Learning.
  2. Northouse, P. G. (2021). Leadership: Theory and practice, 8th Edition. Sage Publications.
Evaluation Pattern

*

MBA362B - APPLIED STATISTICS FOR BUSINESS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a generic elective subject for 3 credits for the students of fifth trimester. The course offers a perspective of the life cycle of a business problem solving for students with the application of powerful statistical techniques. This course helps students sharpen their analytical capabilities to solve a plethora of business problems encountered during the execution of master thesis and capstone projects.

Course Objectives: 

At the end of the course, students should be able:

  1. Construct business problems in statistical terms.
  2. Make use of predictive techniques for decision making under uncertainties
  3. Develop time series models for business decisions
  4. Discover hidden patterns in data with suitable unsupervised multivariate methods

Discover the strength of relationships between variables using Structural Equation Modelling. 

Course Outcome

CLO1: Identify specialized multivariate analysis techniques appropriate for the given problem.

CLO2: Apply appropriate predictive mining techniques to a business problem

CLO3: Analyze time series data using appropriate time series models

CLO4: Classify the data using appropriate data reduction technique

CLO5: Determine the significant relationship between variables using Structural Equation models.

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Text Books And Reference Books:

Richard A. Johnson, Dean W. Wichern (2015), Applied Multivariate Statistical Analysis, 6th Edition, Pearson Education India.

Essential Reading / Recommended Reading

Hair, J.F., Black, W.C.Jr., Babin, B.J., Anderson, R.E. (2018).Multivariate Data Analysis, 7th Edition. Pearson Education India.

Evaluation Pattern

* As per the course plan

MBA362EI - ENTREPRENEURIAL FINANCE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Without finance, no business can start or sustain. Hence, this course will equip students to understand the various aspects of raising finance for the new enterprises.

Course Outcome

CO1: Define the relation between entrepreneurial finance and value creation in a business.

CO2: Identify the sources of finance for new ventures.

CO3: Analyze the financial performance of an entrepreneurial initiative.

CO4: Evaluate an entrepreneurial perspective on management of short-term funds.

CO5: Compare and contrast the VC/PE industry across the world

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Text Books And Reference Books:

Leach, J., & Melicher, R. Entrepreneurial finance. Nelson Education

Essential Reading / Recommended Reading

Stancill, J.M. Entrepreneurial Finance, Thomson South Western: Ohio

Smith, J.K, and Smith, R.L. Entrepreneurial Finance, John Wiley: New Jersey

Evaluation Pattern

As per course plan

MBA362F - FINANCE THROUGH FILMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will familiarise students with the functioning of the capital markets and money markets. It also intends to give a good knowledge about the financial systems, products, services and financial institutions. Students will gain insights on the role of regulations and regulators for the smooth and efficient functioning of the financial system. All these concepts will be described through contemporary global events that are reflected in some of the films chosen to support the pedagogy of this course. Importance of ethics in finance will be highlighted throughout the course.

Course Outcome

CO1: Understand the structure of capital markets and money markets.

CO2: Analyse the functioning of financial systems.

CO3: Review the regulatory framework in financial markets.

CO4: Appraise the ethical dimensions of actions from market participants.

CO5: Evaluate performance of different markets at a basic level.

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

Shortlisted Films for this course

  1. The Big Short
  2. Inside Job
  3. Too Big to Fail
  4. Margin Call
  5. Wall Street
  6. Wall Street: Money Never Sleeps
  7. Rogue Trader
  8. The Wolf of Wall Street
  9. Enron – The Smartest Guys in the Room
  10. The Big Bull
  11. Bad Boy Billionaires
  12. The Pursuit of Happyness
Evaluation Pattern

*As per to the course plan

MBA362L - ENTERPRISE RESOURCE PLANNING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a generic elective paper offered in third trimester of MBA degree. The subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization with its integrated approach on appropriate implementation of Enterprise Resource Planning Systems like SAP and Open Source ERPs. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

This course subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization. The objectives are:

  1. Communicate the relevance and evolution of modern Enterprise applications.
  2. Convey an understanding of the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.
  3. Explain the ERP Lifecycle challenges and success factors.
  4. Inform the latest trends in Enterprise Applications.
  5. Guide the configuration of the business processes in open source ERP and SAP.

Course Outcome

CLO1: Identify the relevance and evolution of modern Enterprise applications.

CLO2: Examine the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.

CLO3: Identify the ERP Lifecycle challenges and success factors.

CLO4: Apply the latest trends in Enterprise Applications.

CLO5: Build and configure business process in open source ERP.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Text Books And Reference Books:
  1. Bradford, Marianne. Modern Erp: Select, Implement and Use Today’s Advanced Business Systems. Morrisville, NC: Lulu, 2015. Print.
  2. Leon, Alexis. Enterprise Resource Planning. (Fourth Edition) New Delhi: McGraw-Hill Education (India) Pte Ltd, 2019. Print.
Essential Reading / Recommended Reading
  1. Monk, Ellen & Wagner, Bret. Concepts in Enterprise Resource Planning (3rd Edition), 2011.
  2. Leon, Alexis. ERP Demystified. , 2014. Print.
  3. Ray, Rajesh. Enterprise Resource Planning-Text & Cases. McGraw-Hill Education (India) Pte Ltd, 2011. Print.
  4. K. Ganesh & Sanjay Mohapatra & S. P. Anbuudayasankar & P. Sivakumar, "Enterprise Resource Planning," Management for Professionals, Springer, edition 127, number 978-3-319-05927-3, August. 2014. 
Evaluation Pattern

* As per to the course plan