CHRIST (Deemed to University), Bangalore

DEPARTMENT OF ENGLISH AND CULTURAL STUDIES

School of Arts and Humanities

Syllabus for
BA (Psychology, English/Honours/Honours with Research)
Academic Year  (2024)

 
1 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA133 STOCK MARKET PRICE ACTION INVESTING Add On Courses 4 3 50
BLS143 AN INTRODUCTION TO CLIMATE CHANGE Multidisciplinary Courses 3 03 100
COM142 BRAND MANAGEMENT Multidisciplinary Courses 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 45 3 100
COM144 FINANCIAL LITERACY Multidisciplinary Courses 3 3 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 3 3 100
CS189-1 GOOGLE WORKSPACE - 1 1 50
DMT141 DANCE MOVEMENT THERAPY Multidisciplinary Courses 3 3 100
DMT142 INTRODUCTION TO CARNATIC MUSIC Multidisciplinary Courses 3 3 100
DMT143 INTRODUCTION TO ACTING Multidisciplinary Courses 2 3 100
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG182-1 DEVELOPING ACADEMIC SKILLS - I Ability Enhancement Compulsory Courses 2 2 50
EST101-1 LITERARY STUDIES: IDEAS AND GENRES Major Core Courses 4 4 100
HIS141 HISTORY AND CINEMA Multidisciplinary Courses 3 3 100
LAW141 CYBER LAW Multidisciplinary Courses 4 3 100
MED143 CELEBRITY PR Multidisciplinary Courses 3 3 100
MED145 SOCIAL MEDIA Multidisciplinary Courses 3 3 100
PHY142 ANALOG AND DIGITAL ELECTRONICS Multidisciplinary Courses 3 3 100
PHY143 JOURNEY THROUGH THE COSMOS Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
POL144 INDIA AND THE WORLD Multidisciplinary Courses 3 2 100
PSY101-1 INTRODUCTION TO PSYCHOLOGY Major Core Courses 4 4 100
PSY161-1 LIFE-SKILL EDUCATION Skill Enhancement Courses 3 3 100
SOC142 CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES Multidisciplinary Courses 3 3 50
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE Multidisciplinary Courses 3 3 100
SW142 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR Multidisciplinary Courses 3 3 50
SW143 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Multidisciplinary Courses 3 3 50
2 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A ADVERTISING AND SALES PROMOTION TECHNIQUES - 3 3 50
BBA142B EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS - 3 3 50
BBA142C FUNDAMENTALS OF DIGITAL MARKETING - 3 3 50
BBA142E WORKING WITH SPREAD SHEETS - 3 3 100
BLS143 AN INTRODUCTION TO CLIMATE CHANGE - 3 03 100
CHE142 DECODING THE SCIENCE OF FOOD AND HEALTH - 2 03 50
COM142 BRAND MANAGEMENT - 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT - 45 3 100
COM144 FINANCIAL LITERACY - 3 3 100
COM145 CREATIVE ADVERTISEMENT - 3 3 100
COM150 FINANCIAL LITERACY - 3 03 50
COM151 DIGITAL MARKETING - 3 3 50
CSC143 WEB DESIGNING USING HTML, PHP AND MYSQL - 3 3 100
DMT141 DANCE MOVEMENT THERAPY - 3 3 100
DMT142 INTRODUCTION TO CARNATIC MUSIC - 3 3 100
DMT143 INTRODUCTION TO ACTING - 2 3 100
DPS141 UNDERSTANDING THE MODERN INDIAN SOCIETY - 3 3 50
DPS142 ENVIRONMENTAL AND SOCIAL POLICY - 3 3 100
ECO143 DEMOCRACY AND ECONOMY - 3 3 50
ECO146 GENDER AND DEVELOPMENT - 3 2 50
ECO147 THINKING THROUGH THE ENVIRONMENT - 3 3 100
ENG182-2 DEVELOPING ACADEMIC SKILLS - II - 2 2 50
EST103-2 INTRODUCTION TO CULTURAL STUDIES - 4 4 100
EST201-2 POETRY AND PROSE - 4 4 100
HIS141 HISTORY AND CINEMA - 3 3 100
HIS144 AESTHETICS OF ANCIENT INDIAN ART AND ARCHITECTURE - 3 3 50
LAW141 CYBER LAW - 4 3 100
MED143 CELEBRITY PR - 3 3 100
MED145 SOCIAL MEDIA - 3 3 100
MED147 MIDDLE CINEMA IN INDIA - 3 3 100
MED148 LANGUAGE OF CINEMA: A VISUAL APPROACH - 45 3 100
MED149 INTRODUCTION TO SEMIOTICS - 45 3 100
PHY141A INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS - 3 3 100
PHY141B RENEWABLE ENERGY - 3 3 100
PHY142 ANALOG AND DIGITAL ELECTRONICS - 3 3 100
PHY143 JOURNEY THROUGH THE COSMOS - 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES - 2 2 100
POL144 INDIA AND THE WORLD - 3 2 100
POL243 POLITICS AND SOCIETY OF INDIA AFTER INDEPENDENCE - 3 3 100
PSY201-2 PERSONALITY AND INDIVIDUAL DIFFERENCES - 4 4 100
PSY202-2 BRAIN AND BEHAVIOUR - 4 4 100
SOC141 INTRODUCTION TO WOMEN?S STUDIES - 3 3 50
SOC142 CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES - 3 3 50
SOC143 SOCIOLOGY THROUGH CINEMA - 3 3 50
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE - 3 3 100
SW142 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR - 3 3 50
SW143 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT - 3 3 50
3 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA133 STOCK MARKET PRICE ACTION INVESTING Add On Courses 2 3 50
EST161-3 CREATIVE EXPRESSION Skill Enhancement Courses 3 3 100
EST201-3 FICTION AND DRAMA Major Core Courses 4 4 100
FRE181-3 FRENCH Ability Enhancement Compulsory Courses 2 2 50
GER181-3 GERMAN Ability Enhancement Compulsory Courses 2 2 50
HIN181-3 BASIC HINDI Ability Enhancement Compulsory Courses 2 2 50
HIN281-3 HINDI (ADVANCED) Ability Enhancement Compulsory Courses 2 2 50
KAN181-3 FOUNDATION KANNADA Ability Enhancement Compulsory Courses 2 2 50
KAN281-3 KANNADA (ADVANCED) Ability Enhancement Compulsory Courses 2 2 50
KOR281-3 KOREAN Ability Enhancement Compulsory Courses 2 2 50
PSY181-3 SERVICE LEARNING Internship 2 2 50
PSY301-3 BASIC COGNITIVE PROCESS Major Core Courses 4 4 100
PSY361-3 EXPERIMENTAL PSYCHOLOGY Skill Enhancement Courses 4 3 100
SAN181-3 BASIC SANSKRIT Ability Enhancement Compulsory Courses 2 2 50
SAN281-3 SANSKRIT (ADVANCED) Ability Enhancement Compulsory Courses 2 2 50
SPA181-3 SPANISH Ability Enhancement Compulsory Courses 2 2 50
TAM281-3 TAMIL (ADVANCED) Ability Enhancement Compulsory Courses 2 2 50
4 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
EST301-4 LITERARY THEORY - 4 4 100
EST304-4 MIND, CULTURE, SOCIETY - 4 4 100
FRE181-4 FRENCH - 2 2 50
GER181-4 GERMAN - 2 2 100
HIN181-4 BASIC HINDI - 2 2 50
HIN281-4 HINDI (ADVANCED) - 2 2 50
KAN181-4 FOUNDATION KANNADA - 2 2 50
KAN281-4 KANNADA (ADVANCED) - 2 2 50
KOR281-4 KOREAN - 2 2 50
PSY301-4 DEVELOPMENTAL PSYCHOLOGY - 4 4 100
PSY302-4 BASIC SOCIAL PSYCHOLOGY - 4 4 100
SAN181-4 BASIC SANSKRIT - 2 2 50
SAN281-4 SANSKRIT (ADVANCED) - 2 2 50
SPA181-4 SPANISH - 2 2 50
TAM281-4 TAMIL (ADVANCED) - 2 02 50
    

    

Introduction to Program:

Psychology is offered as a major in BA dual majors programmes with an option of doing a Honours in psychology with or without research in the fourth year of the undergraduate programme. The courses in psychology are aimed at introducing students to the fundamental processes underlying human behaviour and familiarising them with a few emerging fields and branches of psychology. There are also practicum and skill-building courses like experimental psychology practicum and life-skills education as part of psychology majors. Students can take specialised electives from the fifth semester onwards from a pool of courses. Students are given an opportunity to undertake research projects and internships as part of the four-year BA programme.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Demonstrate a coherent understanding and comprehensive knowledge of the fundamental theories and concepts in the discipline of psychology in a multidisciplinary learning context

PO2: Demonstrate critical thinking, scientific inquiry and problem-solving skills by applying psychological theories and research to real-world scenarios.

PO3: Demonstrate an understanding of appropriate values and ethical standards in research, practice, and academic contexts

PO4: Demonstrate communication skills, digital and psychological literacy to achieve personal, professional, and community goals.

PO5: Demonstrate an understanding of literatures in English and translation and appreciate the role that historical context plays in the creation and interpretation of literary works.

PO6: Apply critical and theoretical approaches to the reading and analysis of literary and cultural texts in multiple genres.

PO7: Develop critical thinking and imagination through fiction and nonfiction and to familiarize students with cultural diversity.

PO8: Analyze the role that intersections among race, gender, class, sexuality, and/or national or global history play in literary studies.

Assesment Pattern

As detailed in the University student handbook

Examination And Assesments

CIA I,II, III and ESE 

 

As detailed in the University student handbook

BBA133 - STOCK MARKET PRICE ACTION INVESTING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:4
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

 

 

The course seeks to unlock the mysterious world of the stock market with the objective of

 

providing complete knowledge of how the market operates and how retailers , big money institutions and private equity firms go about their business. It aims to take a stride towards enhancing practical financial literacy amongst the masses. With India set to be an emerging economy in the years to follow many investment opportunities would present itself. However in this scenario a comprehensive understanding of the investment world would allow citizens to capitalise and grow their wealth over a period of time. The focus would be to orient people towards rule based investing with appropriate knowledge of technical analysis (Chart reading) ,fundamental analysis and market psychology.

 

 

Eligibility - Students should have a strong desire to understand how stock market operations work. Discipline and commitment to learn is the demand of the market and so would the students be required to dedicate their time to understand how multiple investing styles can lead to getting positive outcomes in the stock and commodity market .

 

Course Objective:

 

 

 

To identify and evaluate various alternative sources of income beyond traditional employment.

 

To emphasize the significance of saving and the potential of compounding.

 

To analyse stock through fundamental and technical techniques.

 

To design a personal investment plan.

 

Course Outcome

CLO1: Showcase understanding for an alternate source of income to meet their financial needs.

CLO2: Understand the importance of the habit of saving and the compounding potential of the market to generate better returns on savings.

CLO3: Demonstrate art of trading stocks and investing in index funds with the various strategies at their disposal.

CLO4: Develop a personal investment plan in a much better way.

Unit-1
Teaching Hours:10
Introduction to Stock Market
 

Investing instruments and different Market Participants , Fundamental vs Technical Analysis, Philosophy and basics of reading Price – Anatomy of Candlesticks, Understanding the role of volumes and volume spread , Wyckoff Market Cycles.

 

Unit-2
Teaching Hours:10
Technicals of Investing
 

Elliott Wave Theory, Technical Analysis for Investing - Chart Patterns Mark Minervini Volatility Contraction Pattern, Stan Weinstein 30WMA, Darvas Box, Moving Averages and Mean Reversion, Picking Market themes and Sister Stocks by Jesse Livrmore

 

Unit-3
Teaching Hours:10
Stock Selection and Fundamentals
 

Investing - Art of stock selection Fundamental Analysis - Analysing Balance Sheets, Competition Analysis, Assessment role of macro economic factors in company’s

 

revenue, Important Fundamental Ratios ,Qualitative analysis of stocks. Correlation of Dollar Index and Gold prices and the Stock Market. Systematic Investment Planning

 

Unit-4
Teaching Hours:7
Positional and Swing Trading
 

Price Action (Beginners to Advance) , Balance and out of balance charts ,Concept of Relative Strength,Trading Fibonacci, Support and Resistance Trading , Pullback Trading , Gap Trading, Breakout Trading, Trend Lines.

 

Spotting Reversals

 

Unit-5
Teaching Hours:8
Advance Price Action
 

Big Player Momentum (Smart Money Concept) , Trading Strategies(Market Psychology , Predicting Range Bound Markets and high momentum days , Level to Level Trading. Risk Management, Learning when to book Profits .Option Trading - Basics - Option Buying and Option Selling, Nifty and Bank Nifty composition , Option Chain Analysis

 

Text Books And Reference Books:

Recommended Books

 

1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance

 

2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013

 

3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,

 

1991, 1988 by The McGraw-Hill Companies, Inc.

 

4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016

 

5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)

 

6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC

 

7.  Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC

 

8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company

 

Essential Reading / Recommended Reading

Recommended Books

 

1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance

 

2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013

 

3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,

 

1991, 1988 by The McGraw-Hill Companies, Inc.

 

4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016

 

5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)

 

6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC

 

7.  Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC

 

8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company

 

Evaluation Pattern

CIA I - 25 Marks

CIA II - 20 Marks

Class Attendance - 05 Marks

CS189-1 - GOOGLE WORKSPACE (2024 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Course Description

 

The main objective of this course is to introduce the fundamentals of cloud computing and best practices to use the cloud services for scalable application development and deployment.

 

Course Objectives​

 

  • Describe basic characteristics of cloud computing

  • Demonstrate application development using fundamental cloud services

Course Outcome

CO1: Understand the applications of google work space

CO2: Apply the various tools in google workspace for collaborative work.

CO3: Create google space contents for effective office management..

Unit-1
Teaching Hours:3
Chrome Browser, Drive, Calendar and Gmail
 

GOOGLE WORKSPACE: Chrome Browser - Browser settings  - Browser Extensions- Chrome Apps. GMail - Communicate with Gmail - Mail , Chat , Spaces , Meet - Basic Settings  - Advanced settings  - Labeling / Grouping Emails - Scheduling an Email, Confidential Email - Search Email -Task in Gmail - Templates / Signature - Cancel / Undo the sent email 

 

Calendar - Basic settings - Organize your Events  - Setup- Notifications - Add       task  Video Conferencing Meeting / Study Groups - Share calendar / Add calendar (Co-workers)  - Book an appointment. Drive - Cloud storage - opening Drive - through email / direct link - Create Folder - Upload Files / Folder - Share the file / Collaborate – settings - Create Files / Folder (color the folder) - Delete Files.

Unit-2
Teaching Hours:4
GOOGLE DOCS
 

GOOGLE DOCS - Basic Docs  - Template -add style to your text - font , style , alignment - enhance your document - Image / Table / Drawing / Link/ chart / bookmark / table of Content  - share your document / collaborate with your team - Voice input/ @ options  / Comments / Explore options  - citations - building blocks / emoji/ dropdown / watermark / equation - export the document - docx, PDF, Publish to web -shortcuts

Unit-3
Teaching Hours:4
GOOGLE SHEETS
 

GOOGLE SHEETS: Basic Sheets / Spreadsheets  - Create New file  - Import data / Work with data - Format data / Publish data - Manage data in Sheets - Basic operations - search for data - Restrict data sharing - keyboard shortcuts. Analyse the data - Add charts - Get automatic charts - add chart to docs and slides - Function in sheets - add pivot tables - get automatic pivot tables. Export sheets - Export to excel / PDF - download in different formats - Make a copy  - Email a copy

Unit-4
Teaching Hours:4
GOOGLE SLIDES
 

GOOGLE SLIDES: Basics of Presentation / Slides - Create a basic presentation - Add/ edit images - add flowchart / diagram - insert / edit charts  - Import Powerpoint slides - use theme  - collaborate / share / download different formats /  set expiry date for access  - embed presentation / Publish for web - Presentation with Q&A option 

 

Explore option to make your presentation professional 

Text Books And Reference Books:

GOOGLE WORKSPACE FOR BEGINNERS: The Complete User Guide from Beginner to Expert Level with Useful Tips & Tricks to Master Google Cloud Computing & Collaborative Apps in Less Than 7 Days, By TABINA HENDRICK

Essential Reading / Recommended Reading

https://workspace.google.com/intl/en_in

Evaluation Pattern

CIA - 50

ECO145 - ECOLOGY AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course aims to provide a holistic and a deeper understanding of the very trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course therefore seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front.  

Course Outcome

CO1: To evoke a sense of deep ecology and social justice.

CO2: To provoke students with the development paradigms and how it affects the ecology. This would subsequently make them fit to propose an action plan.

CO3: To understand the problematic behind value designations.

Unit-1
Teaching Hours:12
Ecology and Value
 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should

We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics

Unit-2
Teaching Hours:12
Ecology and Development
 

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation

Unit-4
Teaching Hours:11
Action Plans
 

 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley-Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

 

 

Text Books And Reference Books:

1.     Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

2.     Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge.

1.     Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

2.     Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

3.     Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

4.     Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

1.     Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

2.     Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.     Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164

1.     Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

2.     Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

3.     Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

4.     Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

5.     Viswanathan.S &Palmer. (2022). Reading Ecology, Reinventing Democracy The Gadgil Report on the Western Ghats. Economic and Political Weekly

6.     On the road to equity and Justice – Medha Patkarhttps://youtu.be/Gca-BlALkt0

Essential Reading / Recommended Reading

G. Tyler Miller and Scott Spoolman (2018) “Living in the Environment”, International Edition

Eldon D. Enger (2016) “Environmental Science: A study of interrelationships”

 Richard T. Wright, Dorothy F. Boorse (2017) Environmental Science: Toward A Sustainable Future, Pearson, 13th Edition 

Evaluation Pattern

CIA I and CIA 2

These are assessments to check the general and up to date knowledge that students possess on the ecology and development front. These assessments intend to drive students to look at ecology from a inter-disciplinary background keeping the contemporary nature of development very much in the loop. As a result it will provide the students a platform to bridge the theoretical contours of ecology and development explained through classroom lectures with practical knowledge of theirs with their own everyday lived life and media reports.

CIA 3

This will be an assessment based on a question paper formulated on the basis of classroom lectures following the syllabus for 50 marks. Certain questions on the contemporary environment debates also will be included.

ENG182-1 - DEVELOPING ACADEMIC SKILLS - I (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Academic Skills are a blend of theoretical ability to recognize the nuances of language aspects and hands-on training to exercise the acquired knowledge in reasoning, reading and writing. Academic Skills focus on developing research skills through careful reading and critical writing that are considered foundational and crucial in textual scholarship and knowledge production. The participants of this course will determine their areas of interest in conceptualizing their seminal work and constructing a reasoned argument. This course prompts the participants to take their learning-receptive skills and productive skills in a purpose-driven and practice-oriented mode on a contextual basis.

The course deals with receptive skills (reading) and productive skills (writing). In fact listening and speaking skills are not directly involved but act as a higher cognitive process. This course facilitates the participants with varied practices, tasks, exemplars, sample papers to practice with context-driven reading material. It runs for one full academic year with specific learning outcomes which are two-fold – conceptual grasp and textual application. The whole course and its structure involve Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis.

Objectives

To enable the learner

       acquire higher order receptive and productive skills

       develop reading skills at the higher education level

       be aware of functional grammar to improve research writing skills

       grasp and apply the mechanics in academic writing skills

       use study skills for research-based knowledge dissemination (writing a paper or presentation)

 

 

Course Outcome

CO1: Different approaches to knowledge, critical and creative bent of mind, that leads to content-based investigation. Integration of problem-based learning and need-based learning

CO2: Working knowledge of different purposes of writing, especially persuasive (argumentative), analytical, and informative writings paves the way for research-based reading and writing.

CO3: Application of functional grammar and mechanics that enhance conceptual clarity, communicative style, and style of writing. Experiential learning through participatory learning and service learning

CO4: Hands-on experience in a research culture which is discipline-specific in nature

Unit-1
Teaching Hours:5
Basic skills
 

To enable learners to fine tune their expressions through better choice of words and sentence structures with clarity of idea.

Introduction to the course Developing Academic Skills

Vocabulary nuances (verb and noun forms)

Subject-verb agreement

Literary devices

Figures of speech

 

Concept mapping

Unit-2
Teaching Hours:5
Reading skills
 

To enable students to develop appropriate reading comprehension skills through nuanced understanding of reading techniques.

Previewing

Reading for Main Ideas

Active and Passive reading

 

Skimming/Scanning for Details

Unit-3
Teaching Hours:5
Study Skills
 

To enable students to use basic study skills to organize knowledge received and to streamline their ideas into appropriate academic discourse.

Annotation

Outlining

Summarising

 

Paraphrasing

Unit-4
Teaching Hours:5
Listening skills
 

to enable students to understand and appreciate different kinds of literature and express their understanding in the form of short paragraphs or essays

Approaches to LS

Features of LS

Importance of LS at university level education

 

Practical sessions

Unit-5
Teaching Hours:5
Language Skills
 

To enable students to listen to lectures and take notes and organize these to discuss or write about concepts or show application of knowledge

Note taking types

Note making

Introduction to Mnemonics

 

Types of mnemonics

Unit-6
Teaching Hours:4
Critical Reading
 

To enable students to develop the art of critical reading through close reading formulas

Finding oppositions

Critical Appreciation

 

Developing an argument

Unit-7
Teaching Hours:1
portfolio organisation
 

Set of hours for application

Exemplars

(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)

Text Books And Reference Books:

1.      Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.

2.      Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.

3.      Robitaille, J. and Connelly, R. (2002).  Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.

Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference.

 

Essential Reading / Recommended Reading

Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference. (through google classroom) 

 

Evaluation Pattern

CIA I – 20 MARKS- Tasks done in the portfolio based on Unit I

CIA II- 50 Marks- Tasks done in the portfolio based on Unit I and II

CIA III- 20 Marks- Tasks done in the portfolio based on Unit III

ESE Portfolio Submission

 

EST101-1 - LITERARY STUDIES: IDEAS AND GENRES (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course offers an understanding to literary movements and genres. The focus is on form, structure and terminologies in literature. It enables students to interpret and critique texts and to understand that literature is representational. This course also examines texts in their socio-political context to engage with the historical context and cultural production of literature.

Course Objectives: This course aims to 

1.    offer a comprehensive understanding of the text and the contexts. 

2.     develop analytical and critical reading strategies

3.     enhance students to understand texts from multiple perspectives.

4.     develop analytical writing skills and to understand methods of interpretation

5.     acquire a literary vocabulary to read and write academic essays

Course Outcome

CO1: Students will be able - to articulate and analyze literary texts critically

CO2: to apply multiple interpretative methods

CO3: to analyze texts from different perspectives

CO4: to write academic essays using the acquired literary vocabulary

Unit-1
Teaching Hours:15
Classical and Medieval Literature
 

Evolution from myths and folk tales

Ovid Metamorphoses (Book I excerpts)

Caedmon’s Hymn (Excerpts)

Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)

Thomas Malory - Morte Darthur (excerpts)

Unit-2
Teaching Hours:20
Literary Renaissance
 

The Revival of Learning and Bible Translations

Johannes Gutenberg and the Print Culture

William Caxton and the English Press

Mystery, miracle and morality plays (festival of Corpus Christi)

Emergence of tragedies and comedies – from translations to English plays

Thomas More- Utopia (excerpts)

Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)

William Shakespeare – King Lear

Unit-3
Teaching Hours:10
The Enlightenment Period
 

Voltaire’s - Letters on the English (excerpts)

Rousseau – Discourse on Inequality (excerpts)

Thomas Paine – Rights of Man (excerpts)

Unit-4
Teaching Hours:15
The Romantic Period/ American Transcendentalism
 

Preface to Lyrical Ballads (excerpts)

Maria Edgeworth -  Letters for Literary Ladies (excerpts)

Shelley – To Skylark

R W Emerson – Self- reliance

Nathaniel Hawthorne – The Scarlett Letter

Unit-5
Teaching Hours:10
Modernism
 

William Faulkner - The Sound and The Fury

Virginia Woolf - A Room of One’s Own

T.S Eliot – Ash Wednesday

Text Books And Reference Books:

Ovid Metamorphoses (Book I excerpts)

Caedmon’s Hymn (Excerpts)

Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)

Thomas Malory - Morte Darthur (excerpts)

Thomas More- Utopia (excerpts)

Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)

William Shakespeare – King Lear

Voltaire’s - Letters on the English (excerpts)

Rousseau – Discourse on Inequality (excerpts)

Thomas Paine – Rights of Man (excerpts)

Preface to Lyrical Ballads (excerpts)

Maria Edgeworth -  Letters for Literary Ladies (excerpts)

Shelley – To Skylark

R W Emerson – Self- reliance

Nathaniel Hawthorne – The Scarlett Letter

William Faulkner - The Sound and The Fury

Virginia Woolf - A Room of One’s Own

T.S Eliot – Ash Wednesday

Essential Reading / Recommended Reading

M. H. A. Abrams, A Glossary of Literary Terms, 7th edition (1999) 

The Penguin Dictionary of Literary Terms and Literary Theory, 4th edition (1999)

The Norton Anthology of Poetry, 5th edition

An Outline History of English Literature, William Henry Hudson (1999)

Evaluation Pattern

Examination & Assessment

CIA I - 20 Marks 

1. A class test based on the text

2. Essay on concepts and its application

3. A book/film/media review

CIA III - 20 Marks, the students can be asked

1. To prepare group presentations on topics relevant to the units

2. To put up an exhibition/display of

 

MSE - 50 Marks - Centralized Exam

(5 out of 7) x 10=50 Marks

 

ESE - 50 Marks - Centralized Exam

(5 out of 7) x 10=50 Marks 

 

 

 

 

PSY101-1 - INTRODUCTION TO PSYCHOLOGY (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This first-semester course introduces undergraduate psychology majors to the scientific study of human nature. The student would be able to understand how psychologists ask questions from several different perspectives. Students will learn about the various scientific methods psychologists use to study behaviour and become acquainted with many of psychology's important findings and theoretical approaches. Further, students will be able to appreciate the shape that contemporary psychology has taken. The aim is to build a familiarity with psychology’s intellectual origins and to foster an awareness of its many false steps, dead-ends, and alternative pathways to appreciating the social, cultural, and psychological influences on theorising in psychology. The course will equip the student with knowledge and scope for careers in psychology and develop an understanding of the professional skills required for such a career. Students will have learned to think critically about psychological evidence through journal clubs and class discussions embedded in the course.

Course Outcome

CO1: Explain the fundamental concepts, principles, and scientific approaches in psychology.

CO2: Evaluate the history of psychology and how it has impacted today's society.

CO3: Reflect on the different career paths, roles, challenges, and responsibilities of a psychologist

CO4: Critically analyse psychological research and different psychological issues with evidence-based reasoning.

Unit-1
Teaching Hours:15
CO1. Explain the fundamental concepts, principles and scientific approaches in psychology.
 

Definition, Goals, Principles of psychology. Psychology as a science: Objectivity versus subjectivity. mind-body connection; Why study behaviour; Thinking like a psychologist about psychological information; Myths and misconceptions about psychology

Unit-2
Teaching Hours:15
CO2. Evaluate the history of psychology and how it has impacted today?s society.
 

Roots of psychology: Schools and perspectives of psychology, including Structuralism, Functionalism, Psychodynamic, Biological, Behaviouristic, Gestalt, Cognitive, Humanistic, Cross-cultural and Evolutionary. Eastern philosophies broader perspectives– Confucius and Taoism, Indian - Buddhism, (special comparing Eastern and Western principles in major concepts like consciousness and meditation). Psychology in modern India (Indigenous nature) 

Unit-3
Teaching Hours:15
CO3. Reflect on the different roles, challenges and responsibilities of the psychologist
 

Why study psychology? what is the scope Describe the value of psychology and possible career paths for those who study psychology? Specific focus on opportunities after BA; Allied professionals -social work, public health Broad focus on professional skills (especially as a practitioner and researcher) essential to be a psychologist and discuss the temper required to pursue psychology as a career. What can students do at BA to pursue a career in psychology? Multicultural and ethical issues; professional responsibility- Personal and professional roles.

Unit-4
Teaching Hours:15
CO4: Critically analyse psychological research and different psychological issues with evidence-based reasoning
 

Methods – use of scientific methods in psychology; scientific temper. How to review literature- discuss current issues and trends- Mental health literacy, psychological literacy, Current trends in Psychology, and issues discussed in CO 1,2 or 3

Writing and communicating using APA standards -Critically reviewing academic texts (books, journal articles etc.). APA style of writing Basic APA formatting for articles, APA referencing style, Academic writing skills.  

Text Books And Reference Books:

Feldman, R. S. (2011). Understanding Psychology. Tata McGraw Hill.

Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Cengage Learning. 

American Psychological Association. (2020). Publication manual of the American Psychological Association (7th Ed.).https://doi.org/10. 1037/0000165-000

Essential Reading / Recommended Reading

Ciccarelli, S.K. & White, J. N. (2012). Psychology (3rd edition). Pearson Education. 

Dalal, A. K., & Misra, G. (2010). The core and context of Indian psychology. Psychology and developing societies, 22(1), 121-155.

Brennan, J.F. (2003). History and systems of psychology (6thEdn.).New Delhi: Pearson Education Inc.

Hergenhahn, B.R. & Henley, T. (2013). An Introduction to the History of Psychology. Belmont, CA: Cengage Learning.

Hockenbury, D. H. & Hockenbury, S. E. (2011). Discovering Psychology (5th edition). Worth Publishers 

 Showman, A., Cat, L. A., Cook, J., Holloway, N., & Wittman, T. (2013). Five essential skills for every undergraduate researcher. Council on Undergraduate Research Quarterly, 33(3), 16+. https://link.gale.com/a pps/doc/A324399343/ AONE?u=monash&sid =googleScholar&xid= a3697d9b

Evaluation Pattern

CIA (Continuous Internal Assessment)-Total Marks - 50

CIA-1: Activity-based Individual Assignment- 10 Marks

CIA-2: Mid sem Exam-Case/Scenario-based Question- 25 Marks 

CIA-3: Individual Assignment - 10 Marks

Attendance - 5 Marks

CIAs + Attendance = 45+5=50 marks

ESE (End Semester Examination) Total Marks- 50, 02 HOURS

ESE Question paper pattern

Section A- (Short Answers) 02 marks x5Qs =10 Marks

Section B- (Essay Type) 10 marks x 3Qs = 30 Marks

Section C-(Compulsory: Case Study) 10 marks x 1Q =10 Marks

 

Grand Total = CIAs + Attendance + ESE = 45+5+50 = 100 Marks

PSY161-1 - LIFE-SKILL EDUCATION (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered to undergraduate students as a skill-enhancement course. Basically, the course follows the WHO life skills model. Where life skills education is well developed and practised, it enhances the well-being of young minds and promotes a positive outlook and healthy behaviour. The life skills model facilitates the overall development of the individual, and this course will help the learner to translate knowledge, attitude, skills, and values into action. Hence the course adopts an experiential learning pedagogy providing students with an opportunity for personal development.

Course Outcome

CO1: Explain the significance and major aspects of Life Skills Education

CO2: Apply life skills in their day-to-day life situations

Unit-1
Teaching Hours:15
Explain the significance and major aspects of Life Skill Education
 

Definition and Importance of life skills, life skills approach and Life skill education, Core life skills according to WHO - Personal/social Skills, Cognitive skills and Coping skills, quality education and life skills; Life skills for self and others 

Unit-2
Teaching Hours:30
Apply life skills in their day-to-day life situations
 

Interpersonal Skills and Conflict Resolution, multicultural awarenessSWOC analysis, Johari window, -Discuss issuesBehave responsibly and which leads to healthy living; Promote risk-free behaviour. Effective communication and listening skills, Emotional Intelligence, Conflict resolution strategies, and Teamwork. Life Skills for self-development- Improve self-perception through building self-confidence, self-esteem and self-worth Stress management and strategies, mindfulness and relaxation technique

Text Books And Reference Books:

WHO (1997). Life Skills for Children and Adolescents.

WHO (1999). Partners in Life Skills Education: Conclusions from a United Nations Inter-Agency Meeting, WHO, Geneva.

 

Essential Reading / Recommended Reading

UNESCO (2005). Quality Education and Life Skills: Darkar Goals, UNESCO, Paris.  

Evaluation Pattern

CIA 1 & 2 will be individual assignments; 5 marks for class engagement and supervisor feedback  - 50 marks

CIA 3- Department level -submission, viva/presentation - 50 marks

 

Total = 50 + 50 =100 Marks

BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.  This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing. 

 Course Objectives: This course intends

  • Describe the history of the advertising industry and its relation to today’s marketplace.
  • List the roles and responsibilities of various advertising, marketing, and promotions professionals.
  • Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

Course Outcome

CLO 1: Understand fundamental concepts of Advertisement and Sales promotion.

CLO 2: Understand importance of Integrated Marketing Communications strategies.

CLO 3: Explain about creative Process in Advertisement ans Sales Promotion.

CLO 4: Critically examine and evaluate existing marketing strategies and tactics.

CLO 5: Learn to use sales promotions to push sales and attract buyers.

Unit-1
Teaching Hours:8
Introduction to Marketing Communication
 

Level of knowledge: Conceptual

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process, communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Unit-2
Teaching Hours:6
Marketing Communication Strategy
 

Level of knowledge: Conceptual

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Unit-3
Teaching Hours:6
Advertising
 

Level of knowledge: Conceptual

Meaning, elements, Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising. Role of Advertising in 21st Century.

Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
 

Level of knowledge: Conceptual

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of colour in advertising.

Unit-5
Teaching Hours:10
Advertisement Development
 

Level of knowledge: Conceptual

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, storyboard, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies.

Unit-6
Teaching Hours:7
Sales Promotions
 

Level of knowledge: Conceptual

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives, tools and techniques to boost sales.

Text Books And Reference Books:
  • Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
  • William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading
  • Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
  • K. D. Koirala, Marketing Communications, Buddha Publications.
  • Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
  • Advertising Management, Jethwaney, Jain, Oxford.
  • Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson
Evaluation Pattern

CIA 1 -20 marks

CIA 2 -20 marks

CIA 3 -50 marks

Total= 90 marks (Converted into 45 marks)

Attendance-5 marks

Total Marks on Marks card is 50 marks.

BBA142B - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.

Course Outcome

CO1: Explain the role of EI at the workplace

CO2: Identify triggers in self and others that can precipitate emotional deregulation

CO3: Examine reasons for interpersonal conflict at the workplace

CO4: Select emotionally intelligent behaviours in personal and professional interactions

Unit-1
Teaching Hours:8
Introduction to Emotions
 

Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life.

Unit-2
Teaching Hours:8
Emotional Awareness and Regulation
 

Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness.

Unit-3
Teaching Hours:8
Understanding the Self
 

Examining "Success":   Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation

Unit-4
Teaching Hours:8
Interpersonal Success & Empathy
 

Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.

Unit-5
Teaching Hours:8
EI at the workplace
 

EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations.   Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader

Unit-6
Teaching Hours:5
EI for Lifelong learning
 

Contemporary science of EI; EI training for teams: Methods, activities and assessment

Text Books And Reference Books:

1.  King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking.

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

Essential Reading / Recommended Reading

1.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.

2.  Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology17(3), 715–734. https://doi.org/10.1017/S0954579405050340

Evaluation Pattern

MDC Assessment Details

Sl. No

CIA Details

Marks Details

1

CIA I

20

2

CIA II

20

3

CIA III

50

Total

90

Converted to

45

Attendance

5

Total Marks

50

BBA142C - FUNDAMENTALS OF DIGITAL MARKETING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:  

This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms.

Course Objectives: 

 

  1. To understand the role of digital marketing in driving business growth
  2. To get familiarized with the various modes of getting business online
  3. To use E-Marketing Campaigns effectively 
  4. To leverage the benefits of Social Media Marketing
  5. To get insights on various digital marketing strategies

Course Outcome

CO1: Understand about Digital Marketing

CO2: Analyse various Content Management System to select the appropriate one for Website Design

CO3: Design E-Mail marketing campaigns

CO4: Analyse the potential of Social Media Marketing

CO5: Analyse and select appropriate digital marketing strategies

Unit-1
Teaching Hours:7
Introduction to Digital Marketing
 

Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan

Unit-2
Teaching Hours:7
Online Presence
 

Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans

Unit-3
Teaching Hours:8
E-Mail Marketing
 

E-Mail Marketing: Significance, Process, E-Mail Marketing Strategy, E-Mail Marketing Campaign with MailChimp

Unit-4
Teaching Hours:8
Social Media Marketing
 

Overview of Social Media Platforms, Selecting Channels, Publishing Content, Twitter Marketing, LinkedIn Marketing, YouTube Marketing 

Unit-5
Teaching Hours:7
Digital Marketing Strategies
 

Content Marketing, Video Marketing, Affiliate Marketing, Web Remarketing, Podcast Marketing

Unit-6
Teaching Hours:8
Practical / Hands on Sessions
 

Online Campaigning  (5hrs) - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Content Creation (10hrs) - Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- campaign creation-promotion- video-image- based-content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] / Website Analytics Reporting using SEM Rush.

 

 

Text Books And Reference Books:
  1. Seema Gupta, “Digital Marketing, 3rd  edition”, McGraw Hill (2022)
  2. Jeremy Kagan , Siddharth Shekhar Singh, “Digital Marketing: Strategy & Tactics”, Wiley (2020)
  3. Puneet Bhatia, “Fundamentals of Digital Marketing, 2nd Edition”, Pearson (2019)
  4. Ryan Deiss, Russ Henneberry, “Digital Marketing for Dummies”, Wiley (2020)
  5. Simon Kingsnorth, “Digital Marketing Strategy: An Integrated Approach to Online Marketing” Kogan Page
Essential Reading / Recommended Reading
  1. Seema Gupta, “Digital Marketing, 3rd  edition”, McGraw Hill (2022)
Evaluation Pattern
  1. Evaluation Pattern
     

    CIA 1- 20 marks

    CIA 2- 20 marks

    CIA 3- 50 marks

    Converted to 45 marks.

    Attendance : 5 marks

    Total 50 marks

BBA142E - WORKING WITH SPREAD SHEETS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: In this course, you will learn the basic and advanced functions of excel through guided demonstration. Each week you will build on your excel skills and be provided with an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a mini-project. Please note, the content in this course was developed using a Windows version of Excel 2013 and 2016.

Course Objectives:

       To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

       To compare and contrast formulas and functions in Excel.

       To examine, interpret and analyse data using the database functions of Excel.

  • To model the chart function of Excel to represent numeric data in multiple formats.

Course Outcome

CLO1: Students are able to demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

CLO2: Students are able to compare and contrast between formulas and functions in Excel.

CLO3: Students are able to examine and interpret data using the database functions of Excel.

CLO4: Students are able to model the chart function of Excel to represent numeric data in multiple formats.

Unit-1
Teaching Hours:7
Introduction to Spread Sheet Level of Knowledge: Application
 

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets, Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Unit-2
Teaching Hours:7
Fundamental tools in Spreadsheet Level of Knowledge: Application
 

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting, Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Unit-3
Teaching Hours:7
Functions in Spreadsheet Level of Knowledge: Application
 

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions, Using Text to Columns, the Paste Special Function, Tracking Changes in Excel, Merging and Compare Excel Workbooks, Data Validation, Subtotals and Grouping, Consolidating Data

Unit-4
Teaching Hours:8
Spreadsheet for Analysis Level of Knowledge: Application
 

Scenario Analysis, Data Tables in Scenario Analysis, What-if Analysis, Mats and Trig Functions, Text Functions in Excel, Using Lookup Functions, Vlookups, HLookups, Using Statistical Functions, Database Functions, Formula Auditing and Error Tracing, Hyperlinks in Excel, Linking Data

Unit-5
Teaching Hours:8
Data Visualization using tables and charts Level of Knowledge: Application
 

Understanding Pivot Tables, Using Pivot Charts, Workbook Properties, Protecting and Sharing Worksheets, Understanding to Macros, Custom Number Formats in Excel, Using Custom Lists, Working with Templates, Data Encrypting and Finalising Workbooks, Data analysis in Excel using classic tools, such as pivot tables, pivot charts, and slicers, on data that is already in a worksheet / grid data, Excel data model, DAX expression

Unit-6
Teaching Hours:8
Foundations of SQL
 

Power Query add-in in Excel 2013, build an Excel data model from a single flat table, import multiple tables from a SQL database, Create a mash-up between data from text-files and data from a SQL database. Cube functions, Timelines, Hierarchies, Slicer and Assessment (MCQ)

Text Books And Reference Books:
  1. “Microsoft Excel 2019: Data Analysis and Business Model” by L. Winston Wayne, PHI Learning Publishers, ISBN: 978-9389347180.
  2. “Excel 2019 All-in-One: Master the new features of Excel 2019/Office 365”, by Lokesh Lalwani, ISBN: 978-9388511582.
Evaluation Pattern

CIA DETAILS      MARKS DETAILS

CIA 1                        20

CIA II                       20

CIA III                     50

Attendance marks will be added as per the attendance policy

BLS143 - AN INTRODUCTION TO CLIMATE CHANGE (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

 

This course aims to provide “almost everything you would like to know” about the basics of climate change. It covers climate change science, impacts, implications and solutions. It includes a legal and policy section as well as a practical class activity. The course is designed in six units. The first part has five units of explanatory classes, each taking 6 hours to complete; and the second part has one unit of exploratory classes comprising a total of 15 hours.

 

Course Outcome

CO1: Students will be able to explain the fundamentals of climate change science.

CO2: Students will be able to understand relevant international framework and explore key issues under negotiation.

CO3: Students will be able to Explain the anticipated impacts of climate change and various adaptation measures.

CO4: Students will be able to Understand the urgency of climate change mitigation and propose actions.

Unit-1
Teaching Hours:6
Up in the air: the science
 

 

What is climate change? What are climate projections? How do scientists study climate? What causes climate change? What are the impacts?

 
Unit-2
Teaching Hours:6
Breaking bad: Legal and normative framework to deal with global warming
 

An outline of the normative, legal and policy aspects of climate action. The last three hours will be dedicated to national and relevant state policies.

 

 
Unit-3
Teaching Hours:6
Adjust, transition, or transform: Climate change adaptation options
 

Necessity of adaptation in the face of extreme weather, uncertainties, disasters, livelihood stresses, and various adaptation measures that people take. The life sciences aspects, including ecological and biodiversity stresses and solutions will get special attention. 

 

 
Unit-4
Teaching Hours:6
Cutting carbon: climate change mitigation
 

This unit will explore zero carbon, smart and renewable solutions and practices. Particular focus will be given to Indian and Bangalore initiatives that might be relevant to future research and career of students. Unit 4 will also include a planning session for the unit 6 class projects.

 

 
Unit-5
Teaching Hours:6
Money, money, money: Climate change finance
 

The focus here is on how climate action is funded. The classes will explore various funding avenues and what is possible closer to home, including within campus. 

 

 
Unit-6
Teaching Hours:15
Getting your feet wet: designing your own climate action
 

This is the students’ chance to put their knowledge into action. In groups, the students will explore a climate adaptation, mitigation or policy activity. The task is to design a rigorous, creative, workable plan with realistic resources and timeline. It could be the design for a small rain harvesting system, a balcony forest, or a weather news website or Facebook page. This is envisaged as a drawing-board activity – however if a micro-scale project includes field demonstration (eg.  a bird feeder with a clear biodiversity/adaptation rationale), it may be allowed based on practicality, and assessed on par with other designs. 

 

 
Text Books And Reference Books:
  1.  ICCI (2023) State of the Cryosphere 2023 – Two Degrees is Too High, Stockholm: International Cryosphere Climate Initiative

  2. Mutter, J.C. (2020) Climate Change Science: A Primer for Sustainable Development, Series. New York:  Columbia University Earth Institute

 
Essential Reading / Recommended Reading
  1. Essential watching 

    1. A Life on our planet (Netflix) 

    2. Don’t look up (Netflix)

    Recommended watching 

    1. The boy who harnessed the wind (Netflix)

    2. Before the flood (YouTube)

    3. An inconvenient truth (Amazon Prime)

    (There will be options for screening these films in campus) 

 
Evaluation Pattern

Attendance and Class Participation- 10%

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

 

 

CHE142 - DECODING THE SCIENCE OF FOOD AND HEALTH (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:50
Credits:03

Course Objectives/Course Description

 

Course description: This course is designed to provide an overview of the field of food science, its safety aspects and health benefits.

Course Outcome

CO1: Understand the scientific principles of food processing.

CO2: Identify various food groups.

CO3: Apply principles of food safety and hygiene in handling and storing food.

Unit-1
Teaching Hours:6
Food Safety
 

Unsafe foods, microbial hazards, food poisoning, expiration date, food preservation, preservatives, safety in home, pesticides and other contaminants, natural toxins, allergies and food sensitivities.

Unit-2
Teaching Hours:8
Healthiness of Foods
 

Healthy and unhealthy foods, energy from foods, food and disease, popular diets, food fads, fake fats, popular diets, fasting, eating disorders, dietary supplements, nutraceuticals, functional foods, natural, organic and whole foods, designing a healthy diet.

Unit-3
Teaching Hours:6
Processed Food
 

Introduction, processing steps, Types of food processes-heating, freezing, drying, concentration, curing, milling, extracting, fermenting, irradiation, nonthermal processing; consequences of processing- shelf life, nutrition, quality, safety.

Unit-4
Teaching Hours:8
Formulated Foods
 

Benefits and consequences, formulation steps; Types of ingredients and their function-plant proteins, fats and oils, sweeteners, fat replacers, flavorants and colorants, stabilizers, preservatives; Formulated products- baked goods, pasta and noodles, gluten-free products, beverages, confections, frozen desserts, functional foods.

Unit-5
Teaching Hours:5
Sustainability and Distribution
 

Supply chains, sustainability systems from farm to consumer, life cycle analysis, value chain, processing efficiency, sustainability of packaging materials, distributor sustainability, consumer responsibility, sustainability index.

Unit-6
Teaching Hours:6
Scientific Principles
 

Chemistry of our foods-water, carbohydrates, lipids, proteins, enzymes, vitamins, minerals, preservatives, food additives, colors and flavors; Sources of food chemicals- plants and animals; Toxic compounds in food.

Unit-7
Teaching Hours:6
Nutrition 6 Hrs
 

Nutrients in food- proteins, lipids, carbohydrates, vitamins, minerals, water and electrolytes; Nutrient compositions of foods- grains, vegetables, fruits, diary, protein foods, oils; antioxidants, supplements, anti-nutrients, deficiency diseases, obesity.

Text Books And Reference Books:

1. Robert L. Shewfelt, Alicia Orta-Ramirez and Andrew D. Clarke, Introducing Food Science, 2 nd

Edn, CRC Press, 2016.

2. Anju Singh, Chemistry of Food, Oxford Book Company, 2019.

Essential Reading / Recommended Reading

1. Richard Owusu-apenten, Introduction to Food Chemistry, CRC Press, 2018.

Evaluation Pattern

Sl no.

CIA Details

Marks Details

1.

CIA I

20

2.

CIA II

20

3.

CIA III

50

Total

90

Converted to

45

Attendance

05

Display of Total marks in marks card (Under CIA)

50

COM142 - BRAND MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The Brand Management course will enable students to have a fundamental understanding of how to build, measure, and manage a brand.

Course Outcome

CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.

CO2: Evaluate the taxonomy in designing brands.

CO3: Summarise the measures and manage brand-equity and extension.

Unit-1
Teaching Hours:10
Strategic Brand Management Process
 

Brands – Brands Vs Products – Different Product Levels - Things that can be branded. Branding Challenges and Opportunities – Strategic Brand Management Process,

PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding.

Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
 

Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand

consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names –

Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands.

Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
 

Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles

– Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding

strategies, Managing online brand reputation.

Unit-4
Teaching Hours:10
Brand Equity and Brand Communication
 

Customer-Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behaviour on brand management, Consumer

decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns,

Measuring and analyzing advertising effectiveness.

Unit-5
Teaching Hours:5
Brand Extension and International Brand Management
 

Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the

challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios

Text Books And Reference Books:

Keller, M. (4th Edition). Brand Management. Delhi: Pearson Education India.

Essential Reading / Recommended Reading

Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science

Publisher

Evaluation Pattern

CIA -1- MCQ and individual assignment ( 20 marks)

CIA-2- Group Assignment and viva voce ( 30 marks)

CIA-3-  Written Examination ( 50 marks)

 

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is designed to immerse students into the entrepreneurial process of new venture creation. The course therefore provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. The purpose of the course is that the students acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities. The students develop the ability of analyzing various aspects of entrepreneurship – especially of taking over the risk, and the specificities as well as the pattern of entrepreneurship development and finally, to contribute to their entrepreneurial and managerial potentials. The major piece of assessment is the writing of a comprehensive BUSINESS PLAN for a new venture. And central to the learning experience is a semester long series of business conceptualization and planning projects where students, working in small teams, will have the opportunity to develop their new venture creation and management skills under the tutelage of experts in each domain.

Course Outcome

CO1: Develop an understanding of the nature of entrepreneurship.

CO2: Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these.

CO3: Identify and understand the driving forces of new venture success and to develop skills in innovation and business planning for entrepreneurial ventures

CO4: Understand the ethical and legitimacy challenges that face entrepreneurs with new ventures.

CO5: To increase students' ability to work in multidisciplinary teams and to provide entrepreneurial leadership in organizations.

Unit-1
Teaching Hours:5
Small Business Enterprise
 

 

Small Business framework – concept and definition - nature and characteristics – relationship between small and large business – scope and types of small business – rationale and objectives – small business as seed bed of Entrepreneurship

 

Unit-2
Teaching Hours:5
Unit II : Entrepreneurship:
 

Entrepreneur - Entrepreneurship concept – distinction between business and entrepreneurship – developing entrepreneurial competencies – functions – types (including social entrepreneurs, women and rural), Entrepreneurial Decision Process, Caselets and Case studies of Entrepreneurs, Role Models, Mentors and Support System building entrepreneurship culture. Entrepreneurship ethics, and barriers to entrepreneurship.

Unit-3
Teaching Hours:6
Unit III : Organising A Small Enterprise:
 

Generation and screening the project ideas – Environment Scanning, Opportunity Recognition, Competitor and Industry Analysis, Project identification and selection - Market feasibility – Technical /operational feasibility, and Financial feasibility analysis (up to cost of production), Project formulation – assessment of overall Project Feasibility – Preparation of a Project Report.

Unit-4
Teaching Hours:6
Unit IV: Innovation Management and Entrepreneurship:
 

Meaning and Definition, Creativity and Innovation, Traditional v/s Creative Thinking, Design Thinking, Product Innovation, Types of Innovation, Phases of Innovation, Developing Entrepreneurial Innovation, Techniques of Innovation, Need and Importance of Innovation.  Blue Ocean Strategy and Innovation.  Lean Management and Innovation.

Unit-5
Teaching Hours:5
Unit V: Preparing a Business Plan:
 

Business Plan – need and importance – Content and format, Preparing a business model using canvanizer.com, and leanstack.com.

 

Unit-6
Teaching Hours:5
Unit VI: New Venture Financing:
 

 

Sources of Finance – Financial Support to small Business – Institutional Support – Venture Capital, Various incentives and subsidies – Central and State Government Schemes – Financial Planning and Control

Unit-7
Teaching Hours:7
Unit VII: Launching, Growth and Exit Strategy:
 

 

Choosing the legal form of new venture, protection of patent, copyright, trademark, trade secrets, intellectual property, licensing, franchising, entrepreneurship Innovations and marketing the new venture, growth strategy for small business – need for growth – types of growth strategy – expansion – diversification - sub contracting, and exit strategies for entrepreneurs.

 

Unit-8
Teaching Hours:6
Unit VIII: Business Pitch:
 

                   

Business Pitch, what banks and investors look for in a Business Pitch, Template for Business Pitch, Persuasive Presentation and Effective Pitching – Strategies and Delivery, Ideas for creating leads and customers.

Text Books And Reference Books:

Essential Reading

1. Desai, D. V. (2010). Fundamentals of Entrepreneurship and Small Business Management. Mumbai: Himalaya Publications.

 

 

Essential Reading / Recommended Reading

Recommended Reading

1. Scarborough, N. M. (2010). Essentials of Entrepreneurship and Small Business Management. New Jersey: Prentice hall.

Evaluation Pattern

CIA 1 20 Marks (MCQ's and group assignement)

CIA 2 20 Marks ( Group Assignment  and Viva Voce)

CIA 3 50 Marks ( written exam)

COM144 - FINANCIAL LITERACY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest 

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning: The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Unit-5
Teaching Hours:10
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), 

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
  3. Websites:

    https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Essential Reading / Recommended Reading
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
  2. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
  3. Websites:

    https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

Evaluation Pattern

CIA 1  20 MARKS (MCQs and Group Assignment)

CIA 2  20 MARKS (Group Assignment and Viva-voce)

CIA 3  50 MARKS (Written Exam)

 

COM145 - CREATIVE ADVERTISEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO 1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO 2: To become familiar with the approaches and forms of advertising.

CO 3: To gain technical knowledge in the development of advertising for a company.

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and

non-creative mind- Patterns of thoughts indicating creativity- How to bring out your creative

genius- Philosophy of Aesthetics - Introduction to Creative works of the century.

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of

Branding and Advertising- Meaning of Advertising, Creative Ad Makers and Advertising

Agencies in India and the World - Indian and Foreign creative advertisements, the controversial

advertisements- The most memorable advertisements - Highly impactful and Creative

advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives;

DAGMAR approach; Advertising campaign planning process. The art of copywriting;

Advertising copy testing; Creativity in communication; motivational approaches; types of

appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction,

Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple 

ideas- Creative concept development process- creative brainstorming- creative differences-

editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad-

choosing –-choosing layout- -choosing Typefaces.

Text Books And Reference Books:

Batra, A. M. (2022). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

1. Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

2. Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

CIA - 1 - 20 Marks (MCQ's, individual assignments)

CIA - 2 - 20 Marks (Group Assignments ) 

CIA - 3 - 20 Marks (Group Assignments)

CIA -4- 20 Marks (Individual assignments)

CIA - 5 - 20 Marks (Group Assignments and Viva Voce) 

COM150 - FINANCIAL LITERACY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
: Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – Fintech, TechFin, Regtech, sandbox, Mobile-based Banking – post offices – Savings Vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest- 

Unit-2
Teaching Hours:5
: Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning: The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

 

 

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Unit-5
Teaching Hours:10
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS), 

Text Books And Reference Books:

Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education

Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

 

 

Essential Reading / Recommended Reading

Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.

Evaluation Pattern

CIA 120 Marks

CIA II 20 Marks

CIA III 50 Marks

COM151 - DIGITAL MARKETING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

 

Course Objectives

To help students identify the importance of the digital marketing and frame strategies for the online business.

To give practical insights to create a digital marketing plan, starting from Keyword research, making a blog, run a Google Ad.

 

To enhance student knowledge through a practical insight to work with Google analytics for analysis.

Course Outcome

CO1: Recall the concepts of Digital Marketing

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Unit-1
Teaching Hours:12
Basics of Digital Marketing:
 

 

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing

Unit-2
Teaching Hours:12
Search Engine Optimization (SEO) and Search Engine Marketing:
 

 

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Unit-3
Teaching Hours:6
Implementing & managing advertisement campaign through Google AdSense
 

 

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.

Unit-4
Teaching Hours:6
Social Media Marketing
 

 

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Facebook Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Unit-5
Teaching Hours:6
Data driven decision making using analytics and insights
 

 

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

Text Books And Reference Books:

Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.

 

Essential Reading / Recommended Reading

 

Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.

Evaluation Pattern

CIA-1 20 MARKS

CIA-2-20 MARKS

CIA-3- 50 MARKS

CSC143 - WEB DESIGNING USING HTML, PHP AND MYSQL (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the fundamentals of HTML and PHP for web development. Students will learn HTML tags for content structuring and essential PHP scripting concepts, including variables, conditional statements, and error handling. Additionally, they will explore form handling, loops, and MySQL database interactions using PHP. By the end, students will be equipped to create dynamic web applications and understand the essentials of web programming.

Course Outcome

CO1: Understand and apply HTML basics, including tags for structure, lists, images, hyperlinks, and tables.

CO2: Develop PHP scripts with variables, data types, conditional statements, and error handling techniques.

CO3: Utilize PHP for form handling, switch-case statements, loop structures, and working with arrays in MySQL database.

Unit-1
Teaching Hours:9
Unit-1
 

 

Basic HTML tags- HTML, HEAD, BODY, TITLE, Paragraphs, Headings, Line Breaks, Dividers- P, H1, …H6, BR, HR, Character Entity References- Quotes, ampersands, angle brackets, and non-breaking spaces Lists- OL, UL, DL, Formatting-URL and Paths, Images- IMG, Hyperlinks, Table-TABLE, TR, TD, TH, Form-FORM, INPUT, TEXTAREA, SELECT, OPTION, Frames-FRAMESET, FRAME

Unit-2
Teaching Hours:9
PHP Basic
 

Writing PHP scripts - Writing PHP scripts, learn about PHP code structure, how to write and execute a simple PHP script and to add comments within your code.

Variables and Data Types- Learn about Variables, values and Data Types in PHP: boolean, integer, float, string, array, object, Resource, null.

Numbers and mathematical Operators- Introducing Numbers and mathematical 0perators, some PHP functions for more complex operations with numbers.

PHP Strings- Working with strings, using simple and double quotes, escaping quotes and other characters, concatenating strings, some functions for strings.

 Constants- Introducing Constants, syntax for defining constants, differences between variables and defined constants.

PHP Error Handling and Debugging-Error Handling, debugging and trigger errors and how to adjust the level of error reporting, handling exceptions.

 

If ... Else conditionals, Comparative and Logical operators - Make PHP script takes decisions with If, Else, Elseif conditional statements. Compare two values with Comparative and Logical operators. The ternary operator.

Unit-3
Teaching Hours:9
Unit-3
 

Using HTML Forms - Using HTML Forms, PHP form handling, get data sent from form fields through GET and POST method, form validation.

$_GET, $_POST Variables - How to send data with get and post methods to a PHP script and access it with superglobal $_GET, $_POST variables.

Switch ... Case ... - PHP MySQL course - Switch ... Case ... conditional statement, switch with break and default instructions.

While Loops - Using While and Do Wile Loops. End the While loops with the break instruction. Syntax and examples.

For and For each Loops - Using for () and for each () Loops. End the "For" loops with the break instruction. Syntax and examples.

 

PHP Arrays - Creating Numeric (indexed) Arrays and Associative arrays. Accessing, modifying and traversing array elements.

Unit-4
Teaching Hours:9
Unit-4
 

PHP MySQL Introduction, Data Types - PHP MySQL Introduction, database structure, tables. MySQL naming rules, and column's data types.

PHP MySQL - INSERT INTO - Insert data in MySQL table, INSERT INTO query. Insert data from a form into a database.

 

PHP MySQL - SELECT, ORDER BY - Retrieve and display data from a MySQL table, SELECT SQL command. Determine the number of records. Sort query results with ORDER BY clause (ASC and DESC).

Unit-5
Teaching Hours:9
Unit-5
 

PHP MySQL - WHERE and LIKE - Selecting specific data from a database with the WHERE clause and Conditionals. Check for string matching with LIKE and NOT LIKE terms.

PHP MySQL – UPDATE - UPDATE query to edit / change existing records in MySQL table.

 

PHP MySQL – DELETE - The DELETE statement, used to entirely remove records from a database table.

Text Books And Reference Books:

[1] Powell, HTML & XHTM: The Complete Reference, 4th Edition, Tata McGraw-Hill Edition
[2] Steven Holzner, PHP: The Complete Reference, McGraw-Hill Higher Education, 2008


Essential Reading / Recommended Reading

 

[1] Robin Nixon, Learning PHP, My SQL and Java Script, Kindle Edition, O'Reilly Media 2009.

Evaluation Pattern

CIA 50%

ESE 50%

DMT141 - DANCE MOVEMENT THERAPY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized in order to understand and explore Dance Movement Therapy, a discipline that is supported by a solid theoretical and technical background. It has huge applicability: it works in the clinical, social, educational, and artistic fields. At the same time, the different matrices, like artistic, anthropology, psychiatric, and psychodynamic – make Dance Movement Therapy one of the most holistic disciplines for the ability to combine and include elements from different subjects.

Course Outcome

CO1: Demonstrate practical understandings about dance: from ancient social function to performance, from performance to therapy

CO2: Demonstrate human body expression through the Gross Motor Skills Development, and the Global Motor Coordination Schemes according to Bartenieff, the Effort/Shape system of movement analysis according Laban.

CO3: Demonstrate how to work on the body schema, body image, and physical self-concept.

CO4: Apply the body schema, body image and physical self-concepts to express emotion through dance approaches, improving confidence and self-esteem.

CO5: Discuss how Dance Movement Therapy deals with life: instances of different social areas in which DMT is practiced

Unit-1
Teaching Hours:15
Introduction, Outline, and Overview
 

 

Brief history of Dance Movement Therapy history and different methodologies
To understand and to gain practical understanding about the human body expression through the Gross Motor Skills Development through specific dance patterns of movement 

 

Unit-2
Teaching Hours:15
Human Body Expressions
 

Exploration of the Six Fundamentals of Bartenieff

Rhythmic in a structured and semi-structured warm-up

Structured warm -up

Imitative warm-up

Which music for Dance Movement Therapy

Size and dynamic of different groups: small, medium, large group

Unit-3
Teaching Hours:15
Human Body Expression
 

Introduction to some of the props used in Dance Movement Therapy: strings, sticks, balls.

Unit-4
Teaching Hours:10
The Artistic Matrix of Dance Movement
 

How to create sequence of dance choreography 

Text Books And Reference Books:

A body among other bodies. Relational Expressive Dance Movement Therapy, A&G CUECM, 2020

Essential Reading / Recommended Reading

Bartenieff I., Lewis D., Body Movement : Coping with the Environment. Gordon and Breach, 1980.

Evaluation Pattern

 

 

Task

Marks Allocated

Weighting Adjustment

CIA

No CIA I, II & III

 

 

ESE

End of semester Practical Examination

50 Marks

45 Marks

 

Attendance

 

5 Marks

 

Total Mark

 

50 Marks

 

DMT142 - INTRODUCTION TO CARNATIC MUSIC (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Introduction to Carnatic music focus on the basic fundamentals of Carnatic music. This course helps to improve the vocal quality as the lessons works as voice culture to the begginner.

Course Outcome

CO1: Ability to render the Swara-s in three speeds

CO2: Ability to identify and render the 7 Swara-s

CO3: Ability to render Sarala, Janta, Dhatu, Tarasthayi, and Alankara-s in three speeds.

Unit-1
Teaching Hours:10
Svaravali varisas and Janti varisas
 

Lessons in three speeds

Unit-2
Teaching Hours:10
Tarasthayi and Dhattu varisas
 

All the lessons in to three speeds

Unit-3
Teaching Hours:10
Alankaras and Geethams
 

Sapta tala alankaras and any for geethams

Text Books And Reference Books:

Carnatic music reader by Panchapakesha Iyer

Essential Reading / Recommended Reading

Ganamrutha Bodhini

Evaluation Pattern

Final assessment for 100 Marks

DMT143 - INTRODUCTION TO ACTING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.

Course Outcome

CO1: Recognise and explain the basics of acting.

CO2: Demonstrate and interpret the interrelationship between speech, movement and text.

CO3: Relate and experiment with the interconnection between text and acting design.

CO4: Apprise and critique the role of the actor as a performing medium.

CO5: Design and develop original piece of work.

Unit-1
Teaching Hours:15
Voice and Speech
 

This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.

Unit-2
Teaching Hours:15
Actor and the Stage
 

This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.

Unit-3
Teaching Hours:15
Actor and the Text
 

This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions. 

Text Books And Reference Books:

Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.

Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.

 

Essential Reading / Recommended Reading

Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.

Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.

 

Evaluation Pattern

Mode of Assessment - Final Assessment

  • Performance Presentation - 100 Marks

DPS141 - UNDERSTANDING THE MODERN INDIAN SOCIETY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description: Understanding the Modern Indian Society is a multidisciplinarycourse which touches upon the areas of agricultural and agrarian crisis, Labour rights, role of press and social media, politics, tax reforms, commerce of conflict, nationalism and the Indian constitution and is well-grounded the manifold issues which have a high impact on the modern indian society.  The course is designed to raise awareness among learners on the on-going changes in the social, political, economic and technological frontiers of India and enable them to be involved in critical and meaningful discussion and debates.    

 

Course Outcome

CO1: Understand the agrarian crisis and the politics of ownership of forest/ agricultural lands in India

CO2: Identify forms of evasion of labour rights, and the human cost of careerism and automation

CO3: Discern the threats to press freedom in India, including corporatisation of the media

CO4: Gauge the need for net neutrality, data security, and curbing disinformation in the digital age

CO5: Discuss significant unethical business practices, including public corruption, and key electoral/ direct tax reforms to address socio-economic disparities in India

CO6: Critique the underlying economic interests of war and conflict, and the impact of violence perpetuated by state and non-state actors

CO7: Recognise the value of diversity and dissent in sustaining Indian democracy

Unit-1
Teaching Hours:6
Land, Agriculture and Property Rights
 

a.                Rationale for land reforms in India

b.               Land Acquisition Act: Rehabilitation and Resettlement

c.                Case Study: Narmada Bachao Andolan

d.               Agrarian distress: Swaminathan Commission, minimum support price, crop insurance, right to work, debate on farm loan waivers

e.                Visual text: Nero’s Guests (2009)

f.                Forest lands and tribal rights: constitutional protection, Naxalbari movement, Forest Rights Act 

g.               Intellectual property and cultural rights of adivasis (examples)

Unit-2
Teaching Hours:7
Labour and Human Dignity
 

a.                Constitutional Labour Rights, Framework of Labour Law in India

b.               Politics of migrant labourers, debates on universal/ minimum basic income, gig economy and circumvention of labour laws

c.                Case studies: cab aggregators, e-commerce ‘delivery boys’, collective bargaining in the software industry

d.               Karl Marx: Commodity fetishism

e.                Critiquing careerism and performative workaholism; right to disconnect; corporate India’s mental health epidemic

f.                Artificial intelligence, automation, and the future of work

Unit-3
Teaching Hours:6
Corporate Media and Press Freedom
 

a.                Democratic function of the fourth estate; speaking truth to power

b.               Corporatisation, new media, and evolving funding models

c.                Noam Chomsky: Manufacturing consent (in brief)

d.               Press freedom in India: paid news, criminal defamation/ SLAPP, hate campaigns, political intimidation, state propaganda, killings (examples)

Unit-4
Teaching Hours:7
Data and Digital Age
 

a.                Internet penetration, data discrimination, and net neutrality

b.               Case study:  India’s rejection of Facebook Free Basics

c.                Evolution of Aadhaar: right to privacy; concerns of identity theft, data security, surveillance, profiling; exclusions from welfare schemes

d.               Personal data: commercial exploitation, need for protection laws

e.                Big data and the dangers of algorithmic bias

f.                Disinformation/ falsehoods on social media: virality, social costs

Unit-5
Teaching Hours:7
Political Nexus and Direct Tax Reforms
 

a.                Lobbying, cronyism, public corruption; Introduction to Josy Joseph’s A Feast of Vultures: The Hidden Business of Democracy in India

b.               Case study: Public sector banking frauds

c.                Political funding: electoral bonds and transparency, recommendations of the Election Commission of India

d.               Black money ecosystem (in brief): gold, benami properties, offshore bank accounts, participatory notes, round-tripping, over-invoicing

e.                International tax reforms: tax havens, treaty shopping, transfer pricing

f.                Domestic direct tax reforms: progressive rates; wealth tax; taxing gifts/ transfers to relatives, inheritances, agricultural income of rich farmers

Unit-6
Teaching Hours:6
Politics and Commerce of Conflict
 

a.                Security vs. war psychosis: arms race and military exhibitionism