Bangalore Yeshwanthpur Campus

Bachelor of Business Administration (BBA) (Strategy and Business
Analytics/Honours/Honours with Research)

Open from: 08-Dec-2025 | Open until: 31-Mar-2026

Global Exposure Developing Analytical and Strategic mindset Industry Integrated Learning Training on the Skillset Industrial certifications Adopting to BI Tools.
8
Semester
4
Specialisations
4 Yrs
Duration
Top 50
B-School India
Applications OpenUntil 31-Mar-2026
70 %
Placement
26
Industry Partners (in numbers)
2
Specialisations (in numbers)
8
Semestersrn
Programme Overview

About the Programme

The BBA in Strategy and Business Analytics is a single major program at the School of Business and Management. Businesses in today's fast-paced, fiercely competitive environment need leaders who can offer value and drive great performance at all levels of corporate responsibility. Organisations are using analytics and sophisticated strategies to increase efficiency, improve customer service, and identify risks and opportunities across all sectors. This program is for undergraduate students who want to learn how to use data, numbers and strategies to help their companies make decisions. This Program is intended assist students in creating and putting into practise strategies and data for diverse enterprises and organisations. Strategy and Business analytics will teach students the techniques and methods required to build and manage a successful business, particularly in the modern age of globalisation.

 

Data-Driven Decision Making

The programme equips students with the ability to interpret complex datasets and translate insights into actionable business strategies across Industries.

Strategic Thinking & Problem Solving

Students develop a structured approach to identifying business challenges, evaluating alternatives, and crafting competitive strategies suited to dynamic market environments.

Digital & Emerging Technologies

Exposure to cutting-edge tools and platforms prepares students to navigate digital transformation, leveraging technology for smarter business and analytical outcomes.

Professional & Leadership Development

Beyond technical skills, the programme nurtures confident communicators and future-ready leaders through workshops, mentorship, and collaborative real-world projects.

Why BBASBHR at Bangalore Yeshwanthpur Campus

Why Choose This Programme?

Analytics - First Curriculum: 
A future-focused programme built around real-world analytics tools like Python, SQL, Tableau, and Power BI — ensuring graduates are job-ready from day one.

Cross - Industry Relevance: 
The programme is designed to be applicable across diverse industries — equipping students with versatile skills that translate seamlessly into any business environment.

Hands on Learning Experience: 
From live projects and internships to industry visits and simulations, every semester integrates practical exposure that bridges classroom learning with professional reality.

Strategy Meets Data: 
A unique blend of business strategy and advanced analytics trains students to not just read data but to make bold, informed decisions that drive organisational growth.

Career Ready Skill Set: 
Graduates emerge with a versatile toolkit spanning data analysis, strategic thinking, communication, and leadership skills sought after across industries and functions.

Strong Industry Connect: 
Collaborations with leading organisations offer students access to mentors, guest lectures, internship pipelines, and placement opportunities from the very start.

Areas of Specialisation

Choose Your Track

The Analyst

This track sharpens quantitative, research, and reporting skills preparing graduates for roles such as Business Analyst, Data Analyst, and Research Associate.

The Strategist

This track builds competitive thinking, planning, and leadership capabilities preparing graduates for roles such as Strategy Consultant, Business Development Manager, and Corporate Planner.

Learning Outcomes

What You Will Learn

Gain hands-on proficiency in industry-leading tools including Python, R, SQL, Tableau, and Power BI to collect, analyse, and present data with precision and clarity.
Apply analytical frameworks and strategic models to live business challenges through case studies, industry projects, and internship experiences.
Develop a cross-functional, industry-agnostic skill set that enables you to contribute meaningfully in sectors ranging from technology and finance to retail, consulting, and beyond.
Develop the confidence and competence to move beyond intuition — using data, evidence, and analytical reasoning to make informed and impactful business decisions.
Transform complex datasets into compelling visual stories and actionable insights that influence decisions at every level of an organisation.
Present findings, strategies, and recommendations clearly and persuasively to diverse stakeholders through reports, dashboards, and presentations.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — S1
COREManagement and Behavioural Process3 Credits
COREMarketing Management3 Credits
COREFinancial Accounting3 Credits
COREFundamentals of Business Mathematics3 Credits
MDCMDC: Non Commerce and Management3 Credits
AECEnglish I2 Credits
SECFoundation of Artificial Intelligence and Spreadsheet2 Credits
VACHolistic Education1 Credits
VACEnvironmental Studies1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — S2
COREFinancial Management3 Credits
COREBusiness Economics3 Credits
COREBusiness Statistics3 Credits
COREIntroduction to Strategic Thinking and Framework3 Credits
MDCMDC : Non Commerce and Management3 Credits
AECEnglish II2 Credits
SECFoundations of SQL2 Credits
VACHolistic Education1 Credits
VACUnderstanding of India1 Credits
Management practices through social intervention1 Credits
Semester 3 — S3
CORECost Accounting3 Credits
COREHuman Resource Management3 Credits
COREApplied Business Data Analysis3 Credits
COREStrategies for Business Negotiation3 Credits
COREDesign Thinking3 Credits
AECBusiness Communication I2 Credits
SECIntroduction to Python2 Credits
MDCIndian Knowledge System (Any one) - Ancient Wisdom for Modern Management | Rashtra The nation as an Enterprise | Indian Town Planning and Architecture | Swasthya Samhita: Holistic Wellness Management3 Credits
VACValue Added Courses Elective (Any one) - Yoga for Wellness | Sports Management | National Cadet Corps | Community Engagement | Disaster Management | Civic Administration 2 Credits
VACHolistic Education1 Credits
MDCMDC SWAYAM (Any one) (For ABC)3 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — S4
COREStrategic Management3 Credits
COREEntrepreneurship Development3 Credits
COREResearch Methodology3 Credits
COREPython for Data Analytics 3 Credits
COREStrategic Innovation Management3 Credits
COREOpinion Mining and Text Analytics3 Credits
AECBusiness Communication II2 Credits
SECData visualization using Power BI2 Credits
VACHolistic Education1 Credits
Industry Review Project1 Credits
Semester 5 — S5
CORETaxation Laws and Practice3 Credits
SECR programming2 Credits
Internship project (12 weeks)6 Credits
DSEStrategy Basket (select two courses) - Strategic Brand Management | Strategic Human Resource Management | Strategic and game Theory for Management | Strategic Financial Management 3 Credits
DSEAnalytics Basket (select two courses) - Marketing Analytics | Predictive Analytics | Customer Analytics and Relationship Management | Human Resource Analytics3 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 6 — S6
COREManagement Accounting3 Credits
CORELaw, Governance and Ethics3 Credits
SECDecision Intelligence for Business Strategy2 Credits
Research project3 Credits
Capstone3 Credits
DSEStrategy Basket (Select two courses) - Applied strategic Marketing | Marketing research | Strategic leadership and management | Strategic cost management 3 Credits
DSEAnalytics Basket (Select two courses) - Financial Analytics | Supply Chain Analytics | Digital Analytics and E commerce Strategy | Social Media Analytics 3 Credits
Semester 7 — S7
COREBusiness Model Innovations4 Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits
CORECrisis Management and Resilience4 Credits
Internship4 Credits
DSEService operation strategy4 Credits
VACVAC (ANY ONE) - Digital Transformation | Introduction to digital marketing | Identifying, Attracting, and Growing Your Digital Audience| Digital Business Models | Foundations of Information Systems for Business2 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Business Analyst
Data Analyst
Strategy consultant
Market Research Analyst
Financial Analyst
Operational Analyst
Product Analyst
Business Development Executive
Digital Marketing Analyst
Management Trainee
Entrepreneur
Supply chain Analyst
Personalised Path

Your Career Roadmap

Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.

S1-S2
Track 1

Management & Behavioural Process, Marketing Management, Financial Accounting, Business Mathematics, Business Statistics, Introduction to Strategic Thinking, Foundation of AI & Spreadsheet, Foundations of SQL Build quantitative and business fundamentals to support data-driven thinking.
 

Foundation Phase
S3-S4
Track 1A

Applied Business Data Analysis, Introduction to Python, Python for Data Analytics, Research Methodology, Data Visualisation using Power BI, Opinion Mining & Text Analytics Develop hands-on proficiency in analytics tools and data interpretation techniques.

Core Specialisation
S5-S6
Track 1B

Predictive Analytics, Marketing Analytics, Customer Analytics & Relationship Management, Human Resource Analytics, Financial Analytics, Supply Chain Analytics, Digital Analytics & E-commerce Strategy, R Programming, Internship Project (12 weeks) Apply analytics skills to real-world datasets through electives and live industry internship.

Applied Specialisation
S7-S8
Track 1C

Artificial Intelligence for Data-Driven Decisions, Machine Learning Applications in Business Strategy, Business Process Improvement, Decision Intelligence for Business Strategy, Capstone Project Master advanced analytics and AI tools to deliver strategic business solutions.

Advanced & Capstone
The Analyst Track — Career Outcomes
S1-S2
Track 2

Management & Behavioural Process, Marketing Management, Financial Management, Business Economics, Introduction to Strategic Thinking & Frameworks, Business Statistics, English I & II Build a strong foundation in business functions, economics, and strategic frameworks.

Foundation Phase
S3-S4
Track 2A

Strategic Management, Strategies for Business Negotiation, Design Thinking, Entrepreneurship Development, Research Methodology, Business Communication I & II, Industry Review ProjectDevelop critical thinking, negotiation, and strategic planning capabilities.

Core Specialisation
S5-S6
Track 2B

Strategic Brand Management, Strategic HRM, Strategic & Game Theory for Management, Strategic Financial Management, Applied Strategic Marketing, Strategic Leadership & Management, Strategic Cost Management, Internship (12 weeks) Apply strategic frameworks across business functions through specialised electives and industry exposure.

Applied Specialisation
S7-S8
Track 2C

Business Model Innovations, Crisis Management & Resilience, Global Leadership & Sustainability, Business Consulting & Problem Solving, Service Operation Strategy, Capstone Project Lead with strategic foresight — solving complex business problems at an organisational level.

Advanced & Capstone
The Strategist Track — Career Outcomes
From the Department

Message from the HOD

HOD Name
Dr Shrinivas
Business and Management)
Bangalore Yeshwanthpur Campus

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler
Welcome to the School of Business Management, As the Head of this dynamic and forward-thinking department, At the School of Business Management, we strive to empower our students with the knowledge and skills they need to make a significant impact in the global business landscape.

Read more...

Business and Management, Bangalore Yeshwanthpur Campus
×

Message from the HOD

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler
Welcome to the School of Business Management, As the Head of this dynamic and forward-thinking department, At the School of Business Management, we strive to empower our students with the knowledge and skills they need to make a significant impact in the global business landscape.

We are proud of the vibrant, supportive community we have built at the School of Business Management. Our students, faculty, and staff are dedicated to pushing the boundaries of what is possible and achieving excellence in all that we do.

As we look to the future, I invite you to join us on this exciting journey. Whether you are a prospective student, a current member of our community, or a valued partner, your involvement and support are crucial to our success.

Thank you for being part of our mission to inspire, innovate, and lead.

How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 31-Mar-2026.

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