About the Programme
The Bachelor of Business Administration (BBA) in Marketing and Tourism at Christ University, Bangalore, offers a unique blend of marketing and tourism education, preparing students for dynamic careers in these industries. This four-year program, spread across eight semesters, integrates essential subjects from marketing management, financial management, accounting, and consumer behaviour with specialized tourism courses such as destination management, geography, hospitality management, aviation, and event management. A key highlight of the program is its strong industry association, providing students with practical exposure to the core areas of study. Through industrial visits, internships, and live projects, students gain hands-on experience and insights into both marketing and tourism sectors, bridging the gap between theoretical knowledge and industry practices.
Additionally, the course emphasizes experiential learning through student-organized trips and field visits to various destinations, fostering leadership, project management, and organizational skills. These conclusive learning experiences encourage collaboration and creativity, equipping students with the ability to handle real-world challenges effectively. Graduates of this program will emerge as versatile professionals with a comprehensive understanding of marketing strategies and tourism dynamics, ready to excel in roles such as destination managers, marketing consultants, event coordinators and more.
Industry-Integrated Learning
At Christ University, learning goes beyond classrooms through internships, industrial visits, and live projects that connect students directly with the real world of marketing and tourism. Students gain practical exposure that helps them build confidence, professional skills, and industry readiness from the very beginning.
Experiential Travel & Field Exposure
The program encourages students to explore destinations through field visits and student-led trips, turning travel into a powerful learning experience. These activities develop leadership, teamwork, planning, and problem-solving skills while creating unforgettable learning moments.
Dual Expertise in Marketing & Tourism
This unique BBA program blends core business and marketing knowledge with specialized tourism education, creating versatile professionals for a fast-changing global industry .From consumer behaviour and branding to hospitality, aviation, and destination management, students develop a well-rounded skill set.
Career-Ready Professional Development
The curriculum is designed to prepare students for exciting careers in marketing, tourism, hospitality, events, and travel management. Graduates emerge with strong communication, strategic thinking, and managerial abilities that help them stand out in competitive industries.
Why Choose This Programme?
Dynamic Curriculum:
Hands-On Learning:
Sustainability Orientation:
Lead Your Journey:
Close Industry Connections:
Boundless Career Possibilities:
What You Will Learn
Programme Structure
The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.
Semester 1 — Courses
Semester 2 — Courses
Semester 3 — Courses
Semester 4 — Courses
Semester 5 — Courses
Semester 6 — Courses
Semester 7 — Courses
Semester 8 — Courses
Eligibility & Fee Structure
Career Paths
Message from the HOD
Bangalore Bannerghatta Road Campus
With immense pleasure, I extend a warm welcome to all of you to the School of Business and
Management. Our School is committed to nurturing future-ready professionals through
academic excellence, industry-integrated learning, and holistic development. Supported by a
team of highly qualified faculty, we strive to create an enriching environment that blends
strong theoretical foundations with practical exposure. Through learner-centric approaches,
Bloomberg-enabled learning experiences, industry-oriented certifications, capstone projects,
research initiatives, and corporate collaborations, we equip students with the knowledge,
analytical abilities, and professional competencies required in t
Message from the HOD
With immense pleasure, I extend a warm welcome to all of you to the School of Business and
Management. Our School is committed to nurturing future-ready professionals through
academic excellence, industry-integrated learning, and holistic development. Supported by a
team of highly qualified faculty, we strive to create an enriching environment that blends
strong theoretical foundations with practical exposure. Through learner-centric approaches,
Bloomberg-enabled learning experiences, industry-oriented certifications, capstone projects,
research initiatives, and corporate collaborations, we equip students with the knowledge,
analytical abilities, and professional competencies required in today’s dynamic business
environment. Our capstone projects provide students with opportunities to work on real-world
business challenges, strengthening problem-solving abilities, teamwork, decision-making, and
industry readiness. Our focus extends beyond academics, with excellent sports facilities, co-
curricular engagement, and leadership opportunities that contribute to the overall growth of
our students.
As a community of learners, innovators, and future leaders, we remain dedicated to fostering
excellence, integrity, and lifelong learning. Together, let us continue to shape meaningful
careers and create lasting impact in business and on society.
Dr. Anand Patil
hod.sbm.bgr@christuniversity.in
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications for the 2026 batch are open. Deadline: 24-May-2026.