The Bachelor of Business Administration (BBA) in Marketing and Tourism at Christ University, Bangalore, offers a unique blend of marketing and tourism education, preparing students for dynamic careers in these industries. This four-year program, spread across eight semesters, integrates essential subjects from marketing management, financial management, accounting, and consumer behaviour with specialized tourism courses such as destination management, geography, hospitality management, aviation, and event management. A key highlight of the program is its strong industry association, providing students with practical exposure to the core areas of study. Through industrial visits, internships, and live projects, students gain hands-on experience and insights into both marketing and tourism sectors, bridging the gap between theoretical knowledge and industry practices.

Additionally, the course emphasizes experiential learning through student-organized trips and field visits to various destinations, fostering leadership, project management, and organizational skills. These conclusive learning experiences encourage collaboration and creativity, equipping students with the ability to handle real-world challenges effectively. Graduates of this program will emerge as versatile professionals with a comprehensive understanding of marketing strategies and tourism dynamics, ready to excel in roles such as destination managers, marketing consultants, event coordinators, and more.