Faculty Details

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Dr BARANIDHARAN

Speciliazation : Finance

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

2023

Name of Journal: Economic and Political Weekly

Date Of Publication: 25-Feb-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 58/8

Sole Authored /Co Authored: Sole Author

Author Name (s): BARANIDHARAN (4003)

URL: https://www.epw.in

Indexing Agency: Scopus

Name of Journal: Journal of Corporate Accounting & Finance

Date Of Publication: 24-Jun-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 00/1/1 - 17

Sole Authored /Co Authored: Sole Author

Author Name (s): BARANIDHARAN (4003)

URL: https://onlinelibrary.wiley.com/journal/10970053

Indexing Agency: Web of Science and Scopus

2024

Name of Journal: IRANIAN JOURNAL OF MANAGEMENT STUDIES

Date Of Publication: 17-Feb-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 17/1

Sole Authored /Co Authored: Co-Author

Author Name (s): BARANIDHARAN

URL: https://ijms.ut.ac.ir/article_91033.html

Indexing Agency: Web of Science

2019

Name of Journal: International Journal of Recent Technology and Engineering (IJRTE)

Date Of Publication: 04-Sep-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 8/3

Sole Authored /Co Authored: Co-Author

Author Name (s): BARANIDHARAN,N. DHIVYA ,A. ALEX

URL: https://www.ijrte.org

Indexing Agency: Scopus

2021

Name of Journal: Finance India

Date Of Publication: 01-Sep-2021

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): BARANIDHARAN,N. DHIVYA ,A. ALEX

URL: https://financeindia.org/volumes/v35no3.htm

Indexing Agency: ABDC and SCOPUS

Blog

URL: https://www.marketexpress.in/2024/11/gold-price-outlook-us-election-fed-policy-impact-on-india.html

Subject:

Month Year:

URL: https://www.preprints.org/manuscript/202409.0100/v1

Subject: Finance

Month Year:

URL: https://medium.com/@baranidharanphd/crypto-in-india-a-risky-allure-for-retail-investors-2c78a1f2f65f

Subject: Finance

Month Year:

URL: https://www.tumblr.com/barani900/751456307183304704/factor-etfs-a-strategic-approach-for-long-term?source=share

Subject: Finance

Month Year:

URL: https://www.marketexpress.in/2024/02/etfs-vs-gold-bonds-unveiling-the-superior-investment.html

Subject: Financial Economics

Month Year:

URL: https://medium.com/@baranidharanphd/the-impact-of-quarter-on-quarter-results-on-stock-prices-unraveling-the-dynamics-74a5f2c12802

Subject: Stock Market

Month Year:

URL: https://medium.com/@baranidharanphd/indias-race-to-the-bottom-the-dangers-of-long-working-hours-f8e63f728fa8

Subject: Labour Economics

Month Year:

URL: https://www.tumblr.com/barani900/734891289548668928/modern-way-of-social-finance-and-personal-finance?source=share

Subject: Social and Personal Finance

Month Year:

URL: https://medium.com/@baranidharanphd/the-unresolved-israeli-palestinian-conflict-a-complex-web-of-factors-1fc55e71d43a

Subject: International Economics

Month Year:

URL: https://medium.com/@baranidharanphd/transforming-banking-the-positive-and-negative-implications-of-qr-code-atms-bae7f97239ee

Subject: Banking

Month Year:

URL: https://medium.com/@baranidharanphd/imec-corridor-how-india-can-counter-chinas-clout-and-boost-its-trade-potential-8226e61e51c8

Subject: Political Economics

Month Year:

URL: https://medium.com/@baranidharanphd/the-brunt-of-g20-2023-in-india-161c160ac58f

Subject: Political Economics

Month Year:

URL: https://medium.com/@baranidharanphd/navigating-the-classroom-challenges-of-millennials-and-generation-z-unveiling-unique-obstacles-and-c8f5d3075be5

Subject: Education

Month Year:

URL: https://medium.com/@baranidharanphd/investing-in-government-shipping-companies-securities-in-india-ab9fe227965b

Subject: Political Economics

Month Year:

URL: https://myvoice.opindia.com/2023/08/indias-economic-resurgence-in-2023-unraveling-the-key-boosters/

Subject: Financial Economics

Month Year:

URL: https://myvoice.opindia.com/2023/07/the-impact-of-eu-carbon-tax-on-indian-exports-of-steel-iron-ore-and-cement/

Subject: Political Economics

Month Year:

URL: https://medium.com/@baranidharanphd/money-makes-money-in-mutual-funds-unlocking-the-potential-of-long-term-investing-d9fa479f6979

Subject: Personal Financial

Month Year:

URL: https://www.tumblr.com/blog/barani900

Subject: Personal Financial

Month Year:

URL: https://timesofindia.indiatimes.com/readersblog/financial-excel/harnessing-artificial-intelligence-for-personalized-upskilling-and-reskilling-56439/

Subject: Financial Economics

Month Year:

URL: https://timesofindia.indiatimes.com/readersblog/financial-excel/the-rise-of-financial-ai-transforming-and-assisting-individuals-lifestyles-56261/

Subject: Financial Economics

Month Year:

URL: https://timesofindia.indiatimes.com/readersblog/financial-excel/in-what-way-eu-carbon-tax-benefits-and-impact-on-indian-exports-of-steel-iron-ore-and-cement-56072/

Subject: Financial Economics

Month Year:

URL: https://timesofindia.indiatimes.com/readersblog/financial-excel/how-financial-economics-plays-an-indispensable-role-in-individual-life-55907/

Subject: Financial Economics

Month Year:

URL: https://myvoice.opindia.com/2023/06/resilience-and-growth-the-evolving-landscape-of-indias-modern-economy/

Subject: Financial Economics

Month Year:

Invited Talks

2024

Name of the Program: Awareness Program on Capital Market

Date: 2024-10-15 00:00:00

Name of the Institutions: Metropolitan Stock Exchange of India Limited and Central Depository Services (India) Limited, Karnataka

2023

Name of the Program: Regional Investor Awareness Program on Capital Market

Date: 2023-10-13 00:00:00

Name of the Institutions: Metropolitan Stock Exchange Ltd

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

1

Investigator(s): SONAL DEVESH, BARANIDHARAN,MALLIKA B K,CHIPPY MOHAN

Sponsors:

Internal

Investigator(s): PRIYA VINOD, BARANIDHARAN,CHIPPY MOHAN,SANDHYA D

Sponsors:

Internal

Investigator(s): SANDHYA D, CHIPPY MOHAN,BARANIDHARAN,SONAL DEVESH

Sponsors:

Internal
2

Investigator(s): CHIPPY MOHAN, BARANIDHARAN,PRIYA VINOD,MALLIKA B K

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: FDP 2025

Name of the Organiser: Human Resource Centre

Level: Institutional

Role: Participant

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Research Methodology and Publication Ethics

Name of the Organiser: Star International Foundation for Research and Education

Level: National

Role: Participant

Date: 2025-03-05

Name of the Workshop/FDP/Training Programme: LinkedIn Optimisation

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2025-02-07

2024

Name of the Workshop/FDP/Training Programme: Skill Training on Google Slide and CU presentation

Name of the Organiser: Media Studies & IT Services CHRIST (Deemed to be University

Level: Institutional

Role: Participant

Date: 2024-09-25

Name of the Workshop/FDP/Training Programme: Five Days International FDP on Outcome Based Education

Name of the Organiser: Velammal College of Engineering and Technology, and Allana Institute of Management Sciences

Level: Institutional

Role: Participant

Date: 2024-07-01

Name of the Workshop/FDP/Training Programme: Introduction to Data Analytics

Name of the Organiser: Simplilearn Skill Up

Level: National

Role: Participant

Date: 2024-05-16

Name of the Workshop/FDP/Training Programme: Power BI for Beginners

Name of the Organiser: Simplilearn Skill Up

Level: National

Role: Participant

Date: 2024-05-01

Name of the Workshop/FDP/Training Programme: Google Site Management and Applications

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2024-03-07

Name of the Workshop/FDP/Training Programme: Citation & Reference Management for Scholarly Writing

Name of the Organiser: NSB Bangalore

Level: International

Role: Participant

Date: 2024-02-26

Name of the Workshop/FDP/Training Programme: Citation & Reference Management for Scholarly Writing

Name of the Organiser: NSB Bangalore

Level: International

Role: Participant

Date: 2024-02-26

2023

Name of the Workshop/FDP/Training Programme: Faculty Indudction Program

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2023-09-19

Name of the Workshop/FDP/Training Programme: FDP-1

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2023-06-26

Awards / Achievements /Others

2025

Name of the Awards/Achievements/Others: Excellence in Reviewing

Description:

Organisation: Asian Journal of Economics, Finance and Management

Month/Year: 28 May 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 21 June 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Wiley

Month/Year: 20 January 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Cogent Economics & Finance

Month/Year: 10 March 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Journal of Intellectual Capital, Emerald

Month/Year: 06 February 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: WILEY

Month/Year: 06 February 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global

Month/Year: 04 March 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Cogent Business & Management (Open Research)

Month/Year: 01 April 2025

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global

Month/Year: 01 April 2025

2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 27 December 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Journal of Economics, Management and Trade

Month/Year: 26 September 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: South Asian Journal of Social Studies and Economics

Month/Year: 24 August 2023

Name of the Awards/Achievements/Others: Editorial Board Membership

Description:

Organisation: AJPO Journals USA LLC

Month/Year: 19 September 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 19 September 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Peer -Reviewing

Description:

Organisation: BP International

Month/Year: 16 December 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 13 September 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publishing

Month/Year: 13 November 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publishing

Month/Year: 13 November 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 13 December 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description: IGI Global

Organisation: IGI Global Publisher

Month/Year: 12 July 2023

Name of the Awards/Achievements/Others: Excellence in Peer Reviewing

Description:

Organisation: B P Internationals

Month/Year: 08 September 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 07 November 2023

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 07 December 2023

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: South Asian Journal of Social Studies and Economics

Month/Year: 03 October 2023

2024

Name of the Awards/Achievements/Others: Reviewer

Description:

Organisation: East Asia Forum

Month/Year: 26 September 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description: Reviewer Award

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 25 June 2024

Name of the Awards/Achievements/Others: Reviewer

Description:

Organisation: IGI Global Publisher

Month/Year: 23 October 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 23 April 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 23 April 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 22 July 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 22 July 2024

Name of the Awards/Achievements/Others: Reviewer Ceritificate

Description:

Organisation: IGI Global Publisher

Month/Year: 20 March 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Peer-Reviewing

Description:

Organisation: BP International

Month/Year: 19 November 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Peer-Reviewing

Description:

Organisation: BP International

Month/Year: 19 May 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Asian Journal of Economics, Business and Accounting

Month/Year: 19 April 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Applied Economics

Month/Year: 14 December 2024

Name of the Awards/Achievements/Others: Reviwer Cerificate

Description:

Organisation: Journal Human Behavior and Emerging Technologies. Wiley.

Month/Year: 13 November 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: Asian Journal of Probability and Statistics

Month/Year: 09 February 2024

Name of the Awards/Achievements/Others: Certificate of Reviewer

Description:

Organisation: F1000Research

Month/Year: 08 November 2024

Name of the Awards/Achievements/Others: Certificate of Excellence in Reviewing

Description:

Organisation: B P Internationals

Month/Year: 03 September 2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: IGI Global Publisher

Month/Year: 02 August 2024

2019

Name of the Awards/Achievements/Others: Associate Editorial Member

Description:

Organisation: SKIREC PUBLICATIONS

Month/Year: 17 December 2019

Books

Book Chapters

2025

Type of Book: Chapter

Title : Impact of AI and the Evolution of Future Ghost Kitchens

ISBN: 979-833730434-2, 979-833730432-8

Month/Year: Jun 2025

Type of Book: Chapter

Title : Addressing B5G and 6G Network Connectivity Issues in Rural Regions

ISBN: 979-836937790-1, 979-836937788-8

Month/Year: Jun 2025

Type of Book: Chapter

Title : Algorithmic Training, Future Markets, and Big Data for Finance Digitalization

ISBN: 979-836936388-1, 979-836936386-7

Month/Year: Jun 2025

Type of Book: Article

Title : Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 979-836937043-8, 979-836937041-4

Month/Year: Jun 2025

Type of Book: Chapter

Title : Neuroleadership Development and Effective Communication in Modern Business

ISBN: 9798369343517

Month/Year: May 2025

2024

Type of Book: Chapter

Title : Revolutionizing the Healthcare Sector with AI

ISBN: 9798369337318

Month/Year: Sep 2024

Type of Book: Article

Title : New Trends in Marketing and Consumer Science

ISBN: 9798369327548

Month/Year: Aug 2024

Type of Book: Chapter

Title : New Trends in Marketing and Consumer Science

ISBN: 9798369327548

Month/Year: Jul 2024

Type of Book: Chapter

Title : Digital Technologies in Modeling and Management: Insights in Education and Industry

ISBN: 9781668495780

Month/Year: Jun 2024

Type of Book: Chapter

Title : Digital Currency Assets and Challenges to Financial System Stability

ISBN: 979-836930771-7

Month/Year: Jun 2024

Type of Book: Chapter

Title : Handbook of Research on Creating Motivational Online Environments for Students

ISBN: 9781668445341

Month/Year: May 2024

Type of Book: Article

Title : Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

ISBN: 9798369333594

Month/Year: Apr 2024

Type of Book: Article

Title : The Rise of Blockchain Applications in Customer Experience

ISBN: 9781668476512

Month/Year: Jan 2024

2023

Type of Book: Chapter

Title : Advancement in Business Analytics Tools for Higher Financial Performance

ISBN: 9781668483886

Month/Year: Sep 2023

Type of Book: Chapter

Title : Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

ISBN: 9798369300190

Month/Year: Sep 2023

Type of Book: Chapter

Title : Revolutionizing Financial Services and Markets Through FinTech and Blockchain

ISBN: 9781668486269

Month/Year: Aug 2023

Type of Book: Article

Title : 5th International Conference on Smart Systems and Inventive Technology, ICSSIT 2023

ISBN: 978-166547467-2

Month/Year: Jan 2023

Case Study

2025

Type of Book: Case Study

Title of Case Study: Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success

ISBN: 9798369353974

Month/Year: Mar 2025

Type of Book: Case Study

Title of Case Study: Flight to Crisis, Navigating Operational Challenges: A Case Study on Go First's Alleged Engine Failures

ISBN: 9798337301044

Month/Year: Jan 2025

2024

Type of Book: Case Study

Title of Case Study: Accounting Fraud and Bankruptcy: The Case of Wirecard AG

ISBN: 9798369311912

Month/Year: Jun 2024

Type of Book: Case Study

Title of Case Study: A Case Study on a Beacon of Hope Transition: India's Renewable Energy Integration and the Ujwal DISCOM Assurance Yojana (UDAY)

ISBN: 9798369312988

Month/Year: May 2024

Type of Book: Case Study

Title of Case Study: Social Media and Economics Education: Addressing Challenges and Leveraging Tools for K-12 Educators

ISBN: 9781668475850

Month/Year: Jan 2024

2023

Type of Book: Case Study

Title of Case Study: Falling Prey to Scams: The Perils of Emotional Decision- Making in the Indian Stock Market - Retail Investor Perspective

ISBN: 9781668484906

Month/Year: Nov 2023

Type of Book: Case Study

Title of Case Study: Driving Sustainable Development Through Climate Finance in India: A Case Study of the National Clean Energy Fund (NCEF)

ISBN: 9781668476222

Month/Year: Oct 2023

Patents

2024

Inventors: BARANIDHARAN,MOHAMMAD ASIF GANDHI,TANAYA GANGULY,SOMU MANIVANNAN,MOHAMMAD ZUNNUN KHAN,KONERU LAKSHMAIAH EDUCATION FOUNDATION,SWETA PRIYA,RAMANJEET SINGH,SAYAK KONAR,VANDADI VENKATA RAMANA

Type of Specification: Complete

Granted/Awarded Date: 01-Jul-2024

Publication/Application Date: 02-Jul-2024

Application/Filing Date: 19-Jun-2024

Publication Number: 6373619

Patent Number: 6373619

Field of Invention: 14 - RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT

2023

Inventors: BARANIDHARAN,SONAL DEVESH,CHIPPY MOHAN,MALLIKA B K,S. AMIRDHA VASANI,A M MAHABOOB BASHA,PRASAD MAHALE

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 06-Oct-2023

Application/Filing Date: 06-Sep-2023

Publication Number: 202341059790 A

Patent Number: 202341059790 A

Field of Invention: G06Q: Data Processing Systems or Methods, Specially Adapted for Administrative, Commercial, Financia

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: A Novel Network-based Digital Payment Fraud Detection using OP-ELM Network


Date: 2025-05-16


Organising Institution: Christ University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Exploring GEN AI in Multidisciplinary Innovations and Contemporary Landscape


Date: 2025-03-12


Organising Institution: Centre for Creativity, Research and Development, Dr. SNS Rajalakshmi College of Arts and Science (Autonomous), Coimbatore, Tamilnadu, India in Collaboration with the Madhesh University, Nepal


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Study on Trends and Analysis of the 10 Year Bond Yield


Date: 2025-02-27


Organising Institution: St. Xavier's College of Management & Technology (SXCMT)


Level: International


Type of the Program: Seminar


Role: Presenter


Title: The Role Of Upi And Ondc In Unlocking Rural Entrepreneurship


Date: 2025-02-27


Organising Institution: Presidency Business School, Presidency College


Level: National


Type of the Program: Seminar


Role: Presenter


Title: The Impact Of Globalisation The Growth Of Small Slale Entrepreneurs Opportunities And Challenges


Date: 2025-02-27


Organising Institution: Presidency Business School, Presidency College


Level: National


Type of the Program: Seminar


Role: Presenter


Title: The Role O F A T I N Shaping University Leo To Startors In Indir: Oppurtonies. Challenges And Future Directions


Date: 2025-02-27


Organising Institution: Presidency Business School, Presidency College


Level: National


2024

Type of the Program: Conference


Role: Presenter


Title: A Novel Network-Based Digital Payment Fraud Detection Using OP-ELM Network


Date: 2024-01-29


Organising Institution: Shri Shakthi Institute of Engineering and Technology, An Autonomous Institute.


Level: International


Type of the Program: Seminar


Role: Presenter


Title: Marleling and forcasting StocK Prica R e t u r n s of Major Indian I T Comparies An ARAMA Medal


Date: 2024-01-24


Organising Institution: presidency Business School, Presidency College


Level: National


2023

Type of the Program: Conference


Role: Presenter


Title: The Impact Of Ratings And Reviews On Consumer Purchase Decisions


Date: 2023-11-23


Organising Institution: Presidency Business School, Presidency College and SHARDA University


Level: International


Own MPhil / PhD Thesis

Consultancy

Sole

Faculties: BARANIDHARAN,

Theme of Consultancy: Financial Advisory and Consultancy

Type:

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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