Dr. Vikash Chauhan, a seasoned media professional, has over 16 years of expertise. His work focuses on the evolution of communication technologies and their impact on media globally. He specializes in how social media, artificial intelligence, and virtual reality reshape traditional media and filmmaking. During his PhD, Dr. Chauhan researched how print and broadcast media adapt to the social media-driven news environment. His ?Four Cs of Social Media Influence? model explains the relationship between social and mainstream media in India. This model was copyrighted by the Copyright Office of India in January 2024. He later authored the book Social Media: Redefining Journalism in India. At Christ University, Dr. Chauhan co-authored a UGC-listed journal paper, Social Television and the Dynamics of Gender Representation: A Case Study on Netflix?s YOU. In 2023, he published Digital Transformation and its Influence on the Quality of Education, focusing on the New Education Policy, in Education and Society, a UGC Care journal. Dr. Chauhan?s work bridges the gap between traditional and emerging media practices, influencing academia and the media industry alike.
