Faculty

Profile

Dr MARY RANI THOMAS

MCom, MPhil, PhD
ASSISTANT PROFESSOR

SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Geopolitics of the War: Resetting the Energy Debate Indian Periodical Daily 29/11/2022
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Attitude of generations: Does it matter online? Indian Journal of Marketing 01-Jul-2021 51 / 4 / 44-57

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MARY RANI THOMAS,JAIN MATHEW
Title of Article Attitude of generations: Does it matter online?
Name of Journal Indian Journal of Marketing
Volume No 51
Issue No 4
Page No 44-57
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/158470
Indexing Agency Scopus
Date of Publication 01-Jul-2021
2 Quarantined effects and strategies of college students ? COVID-19 Asian Education and Development Studies 13-Nov-2020 NA / NA / 1-9

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MARY RANI THOMAS,GINU GEORGE
Title of Article Quarantined effects and strategies of college students ? COVID-19
Name of Journal Asian Education and Development Studies
Volume No NA
Issue No NA
Page No 1-9
URL https://www.emerald.com/insight/content/doi/10.1108/AEDS-04-2020-0054/full/html
Indexing Agency Scopus
Date of Publication 13-Nov-2020
3 Digital Marketing Strategies: Effectiveness on Generation Z SCMS Journal of Indian Management 01-Jul-2020 XVII / 2 / 54-69

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MARY RANI THOMAS,ASMA ANJUM,PRESTIN PRAKASH
Title of Article Digital Marketing Strategies: Effectiveness on Generation Z
Name of Journal SCMS Journal of Indian Management
Volume No XVII
Issue No 2
Page No 54-69
URL https://www.scopus.com/sourceid/21100869509
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2020
4 Integration of Artificial Intelligence in Human Resource International Journal of Innovative Technology and Exploring Engineering (IJITEE) 12-Dec-2019 9 / 2 / 5069-5073

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MARY RANI THOMAS,GINU GEORGE
Title of Article Integration of Artificial Intelligence in Human Resource
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 2
Page No 5069-5073
URL https://www.ijitee.org/
Indexing Agency Scopus
Date of Publication 12-Dec-2019
5 Benefits of Cross - Training : Scale Development and Validity Prabandhan: Indian Journal of Management 13-Jun-2019 12 / 6 / 41-56

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MARY RANI THOMAS,NAVYA NINAN,JOEL CHACKO ROY
Title of Article Benefits of Cross - Training : Scale Development and Validity
Name of Journal Prabandhan: Indian Journal of Management
Volume No 12
Issue No 6
Page No 41-56
URL https://www.scopus.com/sourceid/21100417501
Indexing Agency Scopus
Date of Publication 13-Jun-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Negative Consumer Engagement via Food Delivery Applications: A Real Concern for Generation Z? 13: 9798369338117 Jun 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MARY RANI THOMAS,NIKITA MARIAM VARUGHESE,FATIH SAHIN, CEVAT SOYLEMEZ
Title of Book Globalized Consumer Insights in the Digital Era
Title of Book/Chapter/Article/Case Study) Negative Consumer Engagement via Food Delivery Applications: A Real Concern for Generation Z?
Month/Year Jun/2024
ISBN 13: 9798369338117
Pages 127 - 149
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
2 Text book Role of Employee Resource Groups (ERGs) in Fostering Workforce Diversity in Information Technology (IT) Organizations After COVID-19 ISBN13: 9781668466025 Jul 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MARY RANI THOMAS,P. RAMSHANKAR,CAGLAR DOGRU
Title of Book Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations
Title of Book/Chapter/Article/Case Study) Role of Employee Resource Groups (ERGs) in Fostering Workforce Diversity in Information Technology (IT) Organizations After COVID-19
Month/Year Jul/2023
ISBN ISBN13: 9781668466025
Pages 184 - 213
Publishing Company/Institution IGI
Indexing Agency Scopus
Level International publisher
3 Text book Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario ISBN10: 1668483378 Jul 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MARY RANI THOMAS,RIYA GEORGE,SWATHI .S,RESHMA ROSE THOMAS,SOWMYA A.C,KAMEL MOULOUDJ
Title of Book Integrating Digital Health Strategies for Effective Administration
Title of Book/Chapter/Article/Case Study) Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario
Month/Year Jul/2023
ISBN ISBN10: 1668483378
Pages 76 - 94
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) Augmented Reality - Transforming marketing into a sustainability tool 15/03/2024 Kristu Jayanti College, Autonomous, Bengaluru. International
2 Conference Moderator/Chair Global Progress, Local Actions: Aligning Business and Management Practices with SDG Agendas 20/02/2024 Christ University International
3 Conference Presenter Building a Resilient Future: Education,Business, Society and Environment in Harmony Where To Work Next- A Constant Dilemma By Generation Z 18/12/2023 St. Josephs College of Commerce (Autonomous) National
4 Conference Presenter International Research Conference (IRC) 2023-"Innovations and Transformations Impacting Economy and Business in the Digital Era" Social Media - The most vital touch point in an OTT user's journey? -An exploratory sequential investigation 25/11/2023 Lal Bahadur Shastri Institute Of Management, Delh International
5 Conference Presenter Innovation and Digital Transformation "Indian IT companies Prepared to accommodate Moonlighting- the new normal?" 26/07/2023 St Claret College Institutional
6 Conference Presenter National conference on innovation in engineering and management -NCIEM2023 Role Of Employee Resource Groups(Ergs) In Fostering Workforce Diversity In Information Technology (It) Organizations After Covid-19 28/04/2023 GRT INSTITUTE National
7 Conference Presenter ICSSR Sponsored National Conference on ATMANIRBHAR BHARAT Embracing Self-Reliance Through Innovation And Entrepreneurship Pet Insurance - Is it a Necessity? 18/04/2023 Kristu Jayanti College National
8 Conference Presenter Building and Sustaining Business Capabilities for the Future (BSBCF) ?, The Importance of Toys for Generation Alpha: Scale Development and Validity 28/03/2023 Kristu Jayanti College (Autonomous), International
9 Conference Presenter Building and Sustaining Business Capabilities for the Future Work context and intention to stay to build resilience post covid. 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
10 Conference Presenter ? Building and Sustaining Business Capabilities for the Future Gender-Based Microaggressions, Impostor Phenomenon and Turnover Intention among Women IT Employees 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
11 Conference Participant Building and Sustaining Business Capabilities for the Future 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
12 Conference Participant Building and Sustaining Business Capabilities for the Future (BSBCF) ? 28/03/2023 Kristu Jayanti College (Autonomous), International
13 Conference Participant International Conference on Building and Sustaining Business Capabilities for the Future (BSBCF) 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
14 Conference Presenter Virtual International Conference On Restructuring Of Trade & Industry For The Upliftment Of Indian Economy Various Promotional Strategies For Generation Alpha During Covid Pandemic Be Of Assistance Or Not 17/04/2021 St. Joseph's college (arts & science) International
15 Conference Presenter Embracing change and transformation Technological Perspective of Education For Generation Z and generation Alpha 20/02/2021 Vidaylankar school of Information Technology International
16 Conference Presenter Big Data & Business Analytics Landing Page Via Preceived Interactivity for 4 Generations 29/03/2019 M.Kumarasamy college National
17 Conference Presenter KRISYM Dimensions of cross training :an effective tool in employee and retention 15/02/2019 Kristu jayanthi college International
18 Conference Presenter International Conference on Changing Business Landscape An Integrated Approach to Artificial Intelligence in HR 06/02/2019 Christ University International
19 Conference Participant International Conference on Changing Business Landscape An Integrated approach to Artificial intelligence in HR 06/02/2019 Christ University International
20 Conference Presenter Changing Business Landscape An Integrated Approach of Artificial Intelligence in HR 06/02/2019 Christ University International
21 Conference Presenter Interantional COnference on Emerging Trends in Business (ICETB) Importance of stimulus organism response as variables in the online context 16/02/2017 Christ University International
22 Conference Participant International conference on emerging trends in Business 16/02/2017 Christ University International
23 Conference Presenter Emerging Trends In Business Online Visual Merchandising Elements-key drivers to sell online 12/02/2016 Christ University National
24 Conference Presenter Futuristic Innovation And Challenges To Diversity Management Management of cultural diversity through understanding the problems of foreign students 30/10/2014 Jyothi Nivas College International
25 Seminar Participant Empowering employability in higher education 06/02/2014 Mount carmel college in asociation with NIPM UGC sponsored National
26 Conference Presenter Empowering Employability In Higher Educatin Problems faced by International students on adjustment with culture and the suitable strategies to overcome such difficulties for uninterrupted pursuance of their education 06/02/2014 Christ University National
27 Seminar Participant Faculty Development Programme 01/10/2013 Christ University Institutional
28 Conference Presenter Emerging Sectors: growth Drivers For Indian Economy A study on factors influencing brand image of autonomous institutions in Bangalore 08/03/2013 M.S. Ramaiah Institute of Technology National
29 Conference Presenter National Conference on Challenges and Opportunities in service Sector Customer awareness on convenience banking in public sector banks 20/04/2011 M.S. Ramaiah Institute of Technology National
30 Conference Presenter Challenges And Opportunities In Service Sector Customer Awareness On Convenience Banking In Public Sector Banks 20/04/2011 M S Ramaiah Institute of Technology National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 The Influence of Sales Promotion technique on Youth Buying Behavior in shopping malls -A Study with reference to Bangalore city Dr .L.Mynavathi Christ University June 2011
2 ROLE OF ONLINE VISUAL MERCHANDISING AND PERSONALITY ATTRIBUTES ON PURCHASE INTENTION OF CUSTOMERS IN THE APPAREL INDUSTRY Dr Jain Mathew
Sl.No. Title Name of Student Institution Month Year
1 Consumer Engagement via Social media: A study on the relational outcomes relating to OTT Platforms ASHA S K Christ University December 2020
2 Construction of a Women Empowerment Index Nayana N Christ University June 2020
3 A study on consumer buying behaviour towards green products with special reference to Bengaluru. Ann Rose E Christ University December 2019
4 AUGMENTED REALITY MARKETING AND ITS IMPACT ON PURCHASE INTENTION NAYANA N Christ University July 2021
5 THE ROLE OF TOYS AND ITS INFLUENCE ON GENERATION ALPHA AND THEIR PARENTS ANN ROSE E Christ University March 2022
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Scaffolding Adult Learning Through Learner-Centered Approach CHRIST UNIVERSITY Institutional Participant 01/03/2024
2 Curriculum Design and Revision with specific focus on OBE CHRIST UNIVERSITY Institutional Participant 05/12/2022
3 FDP-I CHRIST (DEEMED TO BE UNIVERSITY) Institutional Participant 06/07/2022
4 Hybrid Teaching Staff development College Participant 02/03/2021
5 Online Teaching Academic Staff College Participant 22/04/2020
6 Everyday Parenting: The ABCs of Child Rearing Yale university International Participant 20/04/2020
7 Research Proposal: Initiating Research UC DAVIS International Participant 20/04/2020
8 Learning to Teach Online UNSW Sydney (The University of New South Wales) International Participant 20/04/2020
9 Upskill to Upscale2020 Department of Commerce Institutional Organiser & Presenter 28/02/2020
10 Research and Technology in Commerce Christ University Participant 24/10/2017
11 Teaching ,learning and evaluation Christ University Participant 22/05/2017
12 RESEARCH AND PUBLICATION Christ University Institutional Participant 23/09/2016
13 Research and Publication CU Academic Staff College Presenter 23/09/2016
14 New Dimensions of Research Christ University Academic Staff Participant 23/05/2016
15 Routledge editorial workshop Taylor &Francis Institutional Participant 25/09/2014
16 Perspectives and practices in higher education Christ university Institutional Participant 09/10/2012
17 Effective Classroom Communication and Teaching Skills for College Teachers Christ university Institutional Participant 11/05/2011
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 coursera Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing) MT. SAN JACINTO COLLEGE'S August 2014
2 coursera Enhance Your Career and Employability Skills UNIVERSITY OF LONDON ONLINE SHORT COURSE OFFERING August 2014
3 Best paper award students Students won best paper award guided by me Kristu Jayanti College 16 February 2019
4 Best paper Award Vidyalankar School of Information Technology 20 February 2021
5 Best paper Award Student Intercollegiate student-level paper presentation St Claret College 26 July 2023
6 External Examiner VIVA VOCE Examiner Kristu Jayanti College, Autonomous, Bengaluru 06 April 2024
7 Reviewer Environmental Quality Management 02 March 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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