| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
| 1 | Implications of Lovemark Theory: A Study on Discreet Brands | Migration Letters | 12-Oct-2023 | / / - | ||||||||||||||||||||||
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| 2 | Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market | JIMS8M The Journal of Indian Management & Strategy | 03-Aug-2023 | 28 / 2 / - | ||||||||||||||||||||||
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| 3 | Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 | International Journal of Information and Education Technology | 01-Apr-2023 | / / - | ||||||||||||||||||||||
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| 4 | Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation | Media Literacy and Academic Research | 01-May-2022 | 5 / 1 / 230-252 | ||||||||||||||||||||||
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| 5 | Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff | Journal of Contemporary Issues in Business and Government | 27-Mar-2021 | 27 / 2 / 1054-1058 | ||||||||||||||||||||||
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| 6 | The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions | Journal of Contemporary issues in Business and Government | 13-Mar-2021 | 28 / 2 / - | ||||||||||||||||||||||
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| 7 | An Outlook in Block chain Technology- Architecture, Applications and Challenges | International Journal of Engineering Research and Technology | 28-Jan-2020 | 12 / 12 / 1-5 | ||||||||||||||||||||||
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| 8 | Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context | Journal of Asia Business Studies | 16-Oct-2019 | 13 / 1 / 1-25 | ||||||||||||||||||||||
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| 9 | Noise Pollution: An Impact on Emerging Industries and Transport Facilities | Pollution Research | 27-Jan-2014 | 33 / 1 / 195-196 | ||||||||||||||||||||||
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| 10 | Environment Threat: Impact On Acid Rain Formation On Soil | Pollution Research | 23-Jan-2014 | 33 / 1 / 191-193 | ||||||||||||||||||||||
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| 11 | Root Zone Technology For Sewage Treatment | Pollution Research | 21-Jan-2014 | 33 / 1 / 197-199 | ||||||||||||||||||||||
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| 12 | Consequences of air pollution in environment and its preventive methods | Pollution Research | 13-Jan-2014 | 33 / 1 / 187-189 | ||||||||||||||||||||||
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| 13 | Assessment and evaluation of production efficiencies in textile industry through quality of work life | AUTEX RESEARCH JOURNAL | 13-Dec-2013 | 13 / 4 / 118-121 | ||||||||||||||||||||||
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| 14 | Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement | Journal of Computer Science | 01-Apr-2013 | 9 / 2 / 169-175 | ||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
| Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Text book | Modelling the Intention to Use AI Healthcare chatbot in Indian Context | 978-3-031-20429-6 | Dec 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 2 | Text book | An Overview of Augmenting AI Application in Healthcare Application | 2367-4512 | May 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 3 | Reference book | Leveraging Block chain Technology for Internet of Things powered Banking sector | 9789811692604 | May 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 4 | Reference book | Leveraging Block chain Technology for Internet of Things powered Banking sector | 978-981-16-9260-4 | Mar 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 5 | Reference book | Leveraging Block Chain Technology for Internet of Things Powered Banking Sector | 9789811692604 | Mar 2022 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 6 | Text book | Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media | 978-3-030-34269-2 | Feb 2020 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 7 | Conference Proceedings | Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media | 978-3-030-34269-2 | Jan 2020 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
| Sl.No. | Title | Abstract Objectives | Type | Sponsors |
| Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | The 4th International Conference on Business and Technology | Green Data Centers: A review of current trends and practices | 01/11/2023 | EuroMid Academy of Business and Technology | International |
| 2 | Conference | Presenter | The 4th International Conference on Business and Technology (ICBT?2023) | Presented Paper Titled: Beyond Humor: How Memes Shape Brand Associations and Drive Purchase Choices | 01/11/2023 | EuroMid Academy of Business and Technology | International |
| 3 | Conference | Presenter | The 4th International Conference on Business and Technology (ICBT?2023) | Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact | 01/11/2023 | EuroMid Academy of Business and Technology | International |
| 4 | Conference | Presenter | The 4th International Conference on Business and Technology (ICBT?2023) | Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact | 01/11/2023 | EuroMid Academy of Business and Technology | International |
| 5 | Conference | Presenter | International Conference | Exploring the relationship between Ideals,Work place dignity and work to family enrichment in an Indian context. | 05/10/2023 | Christ University | International |
| 6 | Conference | Presenter | International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism | From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers | 05/10/2023 | Christ University | International |
| 7 | Conference | Coordinator | International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism | 05/10/2023 | Christ University | International | |
| 8 | Conference | Presenter | ICTO CONFERENCE-future of research in IS in the MENA region ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES | Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s | 07/07/2023 | ICTO | International |
| 9 | Conference | Presenter | ICTO 2023 | PLS-SEM Analysis of Technology Adoption of E-Learning Platforms post COVID-19 | 03/07/2023 | ICTO | International |
| 10 | Conference | Presenter | International Conference | Consumer Decision Making: The Cultural aspect of Gen Z | 28/02/2023 | Kamaraj College | International |
| 11 | Conference | Presenter | International Conference | Impact of AI on consumer behaviour in Ecommerce Industry in India | 28/02/2023 | Kamaraj College | International |
| 12 | Conference | Presenter | Emerging Research in Business, Technology, Entreprenurship and Economy for Sustainable Development | Influence Of Meme Marketing On Consumers Brand Association And Purchase Behavior | 16/12/2022 | Sairam Institute | International |
| 13 | Conference | Presenter | 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022) | Modelling the intenion to use AI Healtch Care Chatbots in Indian Context | 02/09/2022 | ICETIS | International |
| 14 | Conference | Presenter | International Conference on Emerging Technologies and Intelligent Systems | Modeling the Intention to use AI Healthcare Chatbots in Indian Context | 02/09/2022 | ICETIS | International |
| 15 | Symposium | Participant | Science and Technology Symposium | 21/06/2022 | Springer Nature | International | |
| 16 | Symposium | Keynote Speaker | Research Mehtodology and Data Analysis Using Excel | Descriptive Statistics in Excel | 17/03/2022 | Kamaraj College | National |
| 17 | Conference | Presenter | IEEE - International conference on Computer Networks, Big Data and IoT | An Overview of Augmenting AI Application in Healthcare | 09/12/2021 | CARE college of Engineering | International |
| 18 | Conference | Presenter | ICCBI | An overview of Augmenting AI application in Health Care | 08/12/2021 | CARE Engineering College | International |
| 19 | Seminar | Keynote Speaker | Women's Forum | Women in New Normal | 11/11/2021 | Dr.NGP Arts and Science College | National |
| 20 | Symposium | Keynote Speaker | Skills for Research | Ethics of Research | 14/08/2021 | Christ College Mysury India | National |
| 21 | Conference | Presenter | How Disruptive Chains can Shape Sustainable Business Models | Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations | 29/07/2021 | FISAT Business School | International |
| 22 | Conference | Presenter | Hoe Disruptive Chains can Shape Sustainable Business Models | Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers | 29/07/2021 | FISAT Business School | International |
| 23 | Conference | Presenter | Hoe Disruptive chains can shape sustainable Business Models | Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context | 29/07/2021 | FISAT Business School | International |
| 24 | Seminar | Participant | Seminar on Research Methodology | 01/06/2021 | AMET University | National | |
| 25 | Conference | Presenter | Metamorphosis of Modern Management and Research | Brand Centric Transmutation:A way to enhance customers loyalty | 13/08/2020 | Bannari Anman Institute of Technology | International |
| 26 | Conference | Co-presenter | Metamorphosis of Modern Management and Research | 13/08/2020 | Bannari Amman Institute of Technology | International | |
| 27 | Conference | Presenter | Metamorphosis of Modern Management and Research?(IC 3MR-2020) | Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects | 13/08/2020 | Bannari Amman Institute | International |
| 28 | Conference | Presenter | Metamorphosis of Modern Management Research | Impact Of Technology In Supply-Chain Industry | 13/08/2020 | Bannari Amman Institute of Technology | International |
| 29 | Conference | Presenter | National Conference on Metamorphosis of Modern Management and Research-3MR 2020 | The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine | 06/03/2020 | Bannari Amman Institute of Technology | National |
| 30 | Conference | Presenter | Strategy, Innovation and Entrepreneurship Curriculum in Era of Disruption | Influence of AV Tools in Learning | 25/12/2018 | IIM TRICHY | National |
| 31 | Conference | Presenter | Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption | Influence of AV Tools in Learning Experience | 25/12/2018 | IIM Trichy | National |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | AI Powered Marketing: Opportunities and Challenges | Panel Discussion | 23/03/2024 | Edex Educom, Presidency College |
| 2 | AI in Teaching Learning and Research | Seminar | 14/03/2024 | AMC Engineering College |
| 3 | Workshop | Workshop on Predictive Analytics | 01/12/2023 | CIT COIMBATORE |
| 4 | MS Excel And Presentation Skills | Soft Skills Training Workshop | 16/09/2023 | Salem Periyar University |
| 5 | MS Excel and Descriptive Statistics | 3 Day National Workshop on Research Methodology and Data Analysis Using Excel | 18/03/2022 | Kamaraj College- Deparment of Business Administration |
| 6 | Ethics In Research | Six Days National Level Fdp On Skills Of Research | 14/08/2021 | Christ College Mysuru |
| 7 | Women in New Normal | Women Forum | 11/06/2021 | Dr.N.G.P.ARTSANDSCIENCECOLLEGE |
| Sl.No. | Title | Genre | Producer | Copyrights |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | . | VANI MENON | Christ University | July 2023 |
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka | AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C | Internal |
| Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
| 1 | Five Day Online Faculty Development Program | NL DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH | National | Participant | 21/02/2024 |
| 2 | Trends in Digital Marketing | McGrawHill | International | Participant | 04/10/2022 |
| 3 | RESEARCH MENTORING PROGRAMME: 2022 | Emerald Publications | International | Participant | 29/09/2022 |
| 4 | RESEARCH MENTORING PROGRAMME: 2022 | Emerald Publications | International | Participant | 08/09/2022 |
| 5 | Foundation of Data Science and its Application | ATAL ACADEMY | National | Participant | 26/07/2021 |
| 6 | Technology in Management | ATAL ACADEMY | National | Participant | 12/07/2021 |
| 7 | National workshop on Research writing, Introduction to Econometric and SPSS | Jain University | National | Participant | 15/06/2021 |
| 8 | EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS | SJB Institute | National | Participant | 24/11/2020 |
| 9 | ACADEMIC WRITING IN QUALITY JOURNALS | UNIVERSITY of MADRAS-DoMS | International | Participant | 29/09/2020 |
| 10 | NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS | ESTEEMZ FOUNDATIONS | National | Participant | 25/09/2020 |
| 11 | INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS | AMITY UNIVERSITY | International | Participant | 15/09/2020 |
| 12 | BEING A SUPER TEACHER | SCHOOL OF MANAGEMENT STUDIES | National | Participant | 06/07/2020 |
| 13 | Techniques of Writing Research Paper and its Publications | Silicon city College of Management and Commerce | National | Participant | 01/07/2020 |
| 14 | NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS | RJS INSTITUTE OF MANAGEMENT STUDIES | National | Participant | 25/06/2020 |
| 15 | Teacher's Leadership Quality in Higher Education | SAI RAM INSTITUTE OF MANAGEMENT STUDIES | International | Participant | 24/06/2020 |
| 16 | Digital Transformations | COURSE ERA | International | Participant | 21/04/2020 |
| 17 | STATISTICAL ANALYSIS USING R & PYTHON | RNS COLLEGE | Institutional | Participant | 25/10/2019 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Course Completion | GREAT LEARNING | 18 January 2024 |
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A | Design and Delivery of a Soft skills Development Program | Paid |
| Sl.No. | Applicants | Title | Date Published |
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