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Dr AARTHY C

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Idiosyncratic Deals: Understanding Effect of Intrinsic and Extrinsic Motivation I-Deals on Innovative Work Behaviour International Research Journal of Multidisciplinary Scope 30-Jul-2024 5 / 3 / 398-406

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C
Title of Article Idiosyncratic Deals: Understanding Effect of Intrinsic and Extrinsic Motivation I-Deals on Innovative Work Behaviour
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 5
Issue No 3
Page No 398-406
URL https://www.irjms.com/current-issues/
Indexing Agency Scopus
Date of Publication 30-Jul-2024
2 Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka Community Practitioner 25-May-2024 21 / 5 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R
Title of Article Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka
Name of Journal Community Practitioner
Volume No 21
Issue No 5
Page No -
URL https://commprac.com/may-2024/
Indexing Agency Scopus
Date of Publication 25-May-2024
3 Growth of Indian cement industry, its environment impact and emerging alternatives Indian Journal of Engineering and Materials Sciences 12-Feb-2024 31 / 1 / 38-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VEDANSH MUDGAL
Title of Article Growth of Indian cement industry, its environment impact and emerging alternatives
Name of Journal Indian Journal of Engineering and Materials Sciences
Volume No 31
Issue No 1
Page No 38-50
URL https://or.niscpr.res.in/index.php/IJEMS/index
Indexing Agency Web of Science and Scopus
Date of Publication 12-Feb-2024
4 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Indexing Agency Web of Science and Indian Citation Index
Date of Publication 03-Aug-2023
5 Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 International Journal of Information and Education Technology 01-Apr-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAKASHA G S,SANGEETHA R,SHAERIL MICHAEL ALMEIDA,AARTHY C
Title of Article Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19
Name of Journal International Journal of Information and Education Technology
Volume No
Issue No
Page No -
URL http://www.ijiet.org/
Indexing Agency Scopus
Date of Publication 01-Apr-2023
6 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Indexing Agency Web of Science
Date of Publication 01-May-2022
7 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Indexing Agency Scopus
Date of Publication 28-Jan-2020
8 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,JESSY NAIR,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No 1-25
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Indexing Agency Scopus
Date of Publication 16-Oct-2019
9 Noise Pollution: An Impact on Emerging Industries and Transport Facilities Pollution Research 27-Jan-2014 33 / 1 / 195-196

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,AARTHY CHELLASAMY
Title of Article Noise Pollution: An Impact on Emerging Industries and Transport Facilities
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 195-196
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5024&iid=170&jid=4
Indexing Agency Scopus
Date of Publication 27-Jan-2014
10 Environment Threat: Impact On Acid Rain Formation On Soil Pollution Research 23-Jan-2014 33 / 1 / 191-193

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Environment Threat: Impact On Acid Rain Formation On Soil
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 191-193
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5023&iid=170&jid=4
Indexing Agency Scopus
Date of Publication 23-Jan-2014
11 Root Zone Technology For Sewage Treatment Pollution Research 21-Jan-2014 33 / 1 / 197-199

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN,SARAVANAN D,J.KAVITHA
Title of Article Root Zone Technology For Sewage Treatment
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 197-199
URL http://www.envirobiotechjournals.com/article_abstract.php?aid=5025&iid=170&jid=4
Indexing Agency Scopus
Date of Publication 21-Jan-2014
12 Consequences of air pollution in environment and its preventive methods Pollution Research 13-Jan-2014 33 / 1 / 187-189

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,THENMOZHI SRINIVASAN,BALASUBRAMANIE PALANISAMY,VENKATESH JAGANATHAN
Title of Article Consequences of air pollution in environment and its preventive methods
Name of Journal Pollution Research
Volume No 33
Issue No 1
Page No 187-189
URL http://www.envirobiotechjournals.com/index.php
Indexing Agency Scopus
Date of Publication 13-Jan-2014
13 Assessment and evaluation of production efficiencies in textile industry through quality of work life AUTEX RESEARCH JOURNAL 13-Dec-2013 13 / 4 / 118-121

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J
Title of Article Assessment and evaluation of production efficiencies in textile industry through quality of work life
Name of Journal AUTEX RESEARCH JOURNAL
Volume No 13
Issue No 4
Page No 118-121
URL https://www.degruyter.com/document/doi/10.2478/v10304-012-0042-4/html
Indexing Agency Web of Science and Scopus
Date of Publication 13-Dec-2013
14 Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement Journal of Computer Science 01-Apr-2013 9 / 2 / 169-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,VENKATESH J,THENMOZHI S,BALASUBRAMIE.P
Title of Article Operation of Enterprise Resource Planning System Implementation Compatibility Towards Technical Advancement
Name of Journal Journal of Computer Science
Volume No 9
Issue No 2
Page No 169-175
URL https://thescipub.com/abstract/jcssp.2013.169.175
Indexing Agency Scopus
Date of Publication 01-Apr-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Mobile apps in bleisure tourism: Enhancing travel experience, work-life balance, and destination exploration 9798369367551, 9798369367568 Sep 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRIYAKRUSHNA MOHANTY,AARTHY C,AISHWARYA N,MOHAMMAD BADRUDDOZA TALUKDER,SANJEEV KUMAR,PANKAJ KUMAR TYAGI
Title of Book Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Title of Book/Chapter/Article/Case Study) Mobile apps in bleisure tourism: Enhancing travel experience, work-life balance, and destination exploration
Month/Year Sep/2024
ISBN 9798369367551, 9798369367568
Pages 218 - 234
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
2 Reference book Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,ADITI GUPTA,SAANYA PRANATHI,MICHELLE BINNY,AISHWARYA N,SATHISH P,SHIKHA BHAGAT,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 367 - 387
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
3 Reference book Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,PADMANABHUNI MOHIT SURYA,,AISHWARYA N,SATHISH P,DEEPIKA S R ,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 341 - 352
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
4 Reference book Green Data Centers: A Review of Current Trends and Practices 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N,KINGSTON ANTONYSAMY,SARAVANAN V,MUTHU GOPALA KRISHNAN M,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Green Data Centers: A Review of Current Trends and Practices
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 251 - 264
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
5 Text book Modelling the Intention to Use AI Healthcare chatbot in Indian Context 978-3-031-20429-6 Dec 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN
Title of Book Lecture Notes in Networks and Systems
Title of Book/Chapter/Article/Case Study) Modelling the Intention to Use AI Healthcare chatbot in Indian Context
Month/Year Dec/2022
ISBN 978-3-031-20429-6
Pages
Publishing Company/Institution springer
Indexing Agency Scopus and Indian Citation Index
Level International publisher
6 Text book An Overview of Augmenting AI Application in Healthcare Application 2367-4512 May 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX
Title of Book Computer Networks, Big Data and IoT
Title of Book/Chapter/Article/Case Study) An Overview of Augmenting AI Application in Healthcare Application
Month/Year May/2022
ISBN 2367-4512
Pages
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
7 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 9789811692604 May 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUREKHA NAYAK,SANGEETHA R,AARTHY C,KAVITHA R ,ANURADHA R,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year May/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
8 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 978-981-16-9260-4 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ANURADHA R,SANGEETHA R,AARTHY C,KAVITHA R ,SUREKHA NAYAK,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain based Internet Of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year Mar/2022
ISBN 978-981-16-9260-4
Pages 181 - 209
Publishing Company/Institution Springer Nature Singapore Pte ltd
Indexing Agency Scopus
Level International publisher
9 Reference book Leveraging Block Chain Technology for Internet of Things Powered Banking Sector 9789811692604 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,SUREKHA NAYAK,SANGEETHA R,KAVITHA R ,ANURADHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block Chain Technology for Internet of Things Powered Banking Sector
Month/Year Mar/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
10 Text book Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR,YOUCEF
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Feb/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Web of Science and Scopus
Level International publisher
11 Conference Proceedings Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Jan/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Keynote Speaker National Conference on Green Economy and Entrepreneurship: Economic Instrument for Sustainable Development Green Economy 11/09/2024 Goveernment Arts adn Science College, Tamil Nadu National
2 Conference Presenter ICBIT-2024 Examining Pre ? And Post?Erp Adoption Challenges Confronting Smes ? A Study On South Indian Companies 29/05/2024 University College of Bahrain International
3 Conference Presenter Third International conference on Strategies and Competitiveness in Entrpreneurship Exploring the Impact of ESG Factors on Firm's Value in the Indian Automobile Industry 16/04/2024 Kamaraj College International
4 Conference Presenter The 4th International Conference on Business and Technology Green Data Centers: A review of current trends and practices 01/11/2023 EuroMid Academy of Business and Technology International
5 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Presented Paper Titled: Beyond Humor: How Memes Shape Brand Associations and Drive Purchase Choices 01/11/2023 EuroMid Academy of Business and Technology International
6 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
7 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
8 Conference Presenter International Conference Exploring the relationship between Ideals,Work place dignity and work to family enrichment in an Indian context. 05/10/2023 Christ University International
9 Conference Presenter International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers 05/10/2023 Christ University International
10 Conference Coordinator International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism 05/10/2023 Christ University International
11 Conference Presenter ICTO CONFERENCE-future of research in IS in the MENA region ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s 07/07/2023 ICTO International
12 Conference Presenter ICTO 2023 PLS-SEM Analysis of Technology Adoption of E-Learning Platforms post COVID-19 03/07/2023 ICTO International
13 Conference Presenter International Conference Consumer Decision Making: The Cultural aspect of Gen Z 28/02/2023 Kamaraj College International
14 Conference Presenter International Conference Impact of AI on consumer behaviour in Ecommerce Industry in India 28/02/2023 Kamaraj College International
15 Conference Presenter Emerging Research in Business, Technology, Entreprenurship and Economy for Sustainable Development Influence Of Meme Marketing On Consumers Brand Association And Purchase Behavior 16/12/2022 Sairam Institute International
16 Conference Presenter 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022) Modelling the intenion to use AI Healtch Care Chatbots in Indian Context 02/09/2022 ICETIS International
17 Conference Presenter International Conference on Emerging Technologies and Intelligent Systems Modeling the Intention to use AI Healthcare Chatbots in Indian Context 02/09/2022 ICETIS International
18 Symposium Participant Science and Technology Symposium 21/06/2022 Springer Nature International
19 Symposium Keynote Speaker Research Mehtodology and Data Analysis Using Excel Descriptive Statistics in Excel 17/03/2022 Kamaraj College National
20 Conference Presenter IEEE - International conference on Computer Networks, Big Data and IoT An Overview of Augmenting AI Application in Healthcare 09/12/2021 CARE college of Engineering International
21 Conference Presenter ICCBI An overview of Augmenting AI application in Health Care 08/12/2021 CARE Engineering College International
22 Seminar Keynote Speaker Women's Forum Women in New Normal 11/11/2021 Dr.NGP Arts and Science College National
23 Symposium Keynote Speaker Skills for Research Ethics of Research 14/08/2021 Christ College Mysury India National
24 Conference Presenter How Disruptive Chains can Shape Sustainable Business Models Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations 29/07/2021 FISAT Business School International
25 Conference Presenter Hoe Disruptive Chains can Shape Sustainable Business Models Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers 29/07/2021 FISAT Business School International
26 Conference Presenter Hoe Disruptive chains can shape sustainable Business Models Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context 29/07/2021 FISAT Business School International
27 Seminar Participant Seminar on Research Methodology 01/06/2021 AMET University National
28 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
29 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
30 Conference Presenter Metamorphosis of Modern Management and Research?(IC 3MR-2020) Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects 13/08/2020 Bannari Amman Institute International
31 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
32 Conference Presenter National Conference on Metamorphosis of Modern Management and Research-3MR 2020 The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine 06/03/2020 Bannari Amman Institute of Technology National
33 Conference Presenter Strategy, Innovation and Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning 25/12/2018 IIM TRICHY National
34 Conference Presenter Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning Experience 25/12/2018 IIM Trichy National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Faculty Development Program On Data Visualization Tools (Google Data Studio, Tableau, Powerbi) For Academicians, Researchers And Students FDP 22/07/2024 Soundarya Institute of Management
2 Faculty Development Program On Quantitative Data Analysis Using Spss With Interpretation And Writing Research Article With Ai FDP 10/06/2024 Sindhi College
3 AI Powered Marketing: Opportunities and Challenges Panel Discussion 23/03/2024 Edex Educom, Presidency College
4 AI in Teaching Learning and Research Seminar 14/03/2024 AMC Engineering College
5 Workshop Workshop on Predictive Analytics 01/12/2023 CIT COIMBATORE
6 MS Excel And Presentation Skills Soft Skills Training Workshop 16/09/2023 Salem Periyar University
7 MS Excel and Descriptive Statistics 3 Day National Workshop on Research Methodology and Data Analysis Using Excel 18/03/2022 Kamaraj College- Deparment of Business Administration
8 Ethics In Research Six Days National Level Fdp On Skills Of Research 14/08/2021 Christ College Mysuru
9 Women in New Normal Women Forum 11/06/2021 Dr.N.G.P.ARTSANDSCIENCECOLLEGE
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 . VANI MENON Christ University July 2023
Sl.No. Title of Invention Inventor(s) Filing Date
1 Analysis of Marketing Strategies Related to Consumer Behaviour in "Meesho" E-Commerce Platform AARTHY C,AISHWARYA N 15-Jul-2023

Additional information

Title of Invention Analysis of Marketing Strategies Related to Consumer Behaviour in "Meesho" E-Commerce Platform
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) AARTHY C,AISHWARYA N
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 23-Jun-2023
Application/Filing Date 15-Jul-2023
IPC Number
Publication Number 202341033868 A
Patent Number 202341033868 A
Field of Invention Marketing-Consumer Behaviour
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 5- DAY FACULTY DEVELOPMENT PROGRAM ON DATA VISUALIZATION TOOLS (GOOGLE DATA STUDIO, TABLEAU, POWERBI) FOR ACADEMICIANS, RESEARCHERS AND STUDENTS Primax Foundation National Invited Resource Person/Trainer 22/07/2024
2 QUANTITATIVE DATA ANALYSIS USING SPSS WITH INTERPRETATION AND WRITING RESEARCH ARTICLE WITH AI Sindhi College National Invited Resource Person/Trainer 10/06/2024
3 Business Intelligence Using Power BI Skill Nation National Participant 20/04/2024
4 Five Day Online Faculty Development Program NL DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH National Participant 21/02/2024
5 Trends in Digital Marketing McGrawHill International Participant 04/10/2022
6 RESEARCH MENTORING PROGRAMME: 2022 Emerald Publications International Participant 29/09/2022
7 RESEARCH MENTORING PROGRAMME: 2022 Emerald Publications International Participant 08/09/2022
8 Foundation of Data Science and its Application ATAL ACADEMY National Participant 26/07/2021
9 Technology in Management ATAL ACADEMY National Participant 12/07/2021
10 National workshop on Research writing, Introduction to Econometric and SPSS Jain University National Participant 15/06/2021
11 EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS SJB Institute National Participant 24/11/2020
12 ACADEMIC WRITING IN QUALITY JOURNALS UNIVERSITY of MADRAS-DoMS International Participant 29/09/2020
13 NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS ESTEEMZ FOUNDATIONS National Participant 25/09/2020
14 INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS AMITY UNIVERSITY International Participant 15/09/2020
15 BEING A SUPER TEACHER SCHOOL OF MANAGEMENT STUDIES National Participant 06/07/2020
16 Techniques of Writing Research Paper and its Publications Silicon city College of Management and Commerce National Participant 01/07/2020
17 NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS RJS INSTITUTE OF MANAGEMENT STUDIES National Participant 25/06/2020
18 Teacher's Leadership Quality in Higher Education SAI RAM INSTITUTE OF MANAGEMENT STUDIES International Participant 24/06/2020
19 Digital Transformations COURSE ERA International Participant 21/04/2020
20 STATISTICAL ANALYSIS USING R & PYTHON RNS COLLEGE Institutional Participant 25/10/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Course Completion GREAT LEARNING 18 January 2024
2 Best Paper Award Kamaraj College 16 April 2024
3 Marekting Analytics -Course Era Course Completion Course Era 18 July 2024
Sl.No. Faculties Theme of Consultancy Type
1 AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A Design and Delivery of a Soft skills Development Program Paid
Sl.No. Applicants Title Date Published

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