Faculty Details

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Dr AISHWARYA N

Speciliazation : Management

Qualification : MBA, MPhil, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Dr. Aishwarya N is an Assistant Professor at CHRIST (Deemed-to-be University), Bangalore Bannerghatta campus. She coordinates the MBA FIB Programme, leveraging her B.Tech in IT, MBA, M.Phil, NET, and Ph.D. in Management. With over ten years of teaching experience, she specializes in Analytics and Information Technology. She conducts workshops on AI tools for business, Prompt Engineering, and Digital Literacy. Her expertise extends to Data Visualization tools like Tableau, PowerBI, and Looker, and she teaches soft skills. Dr. Aishwarya has published over 45 papers in Scopus, Web of Science, and UGC CARE-indexed journals. She has authored five books on Submarine Cables, Cybersecurity, and Competency Mapping for software professionals. Her consultancy projects include the National Health Mission Initiative and AICTE Student Skill Enhancement Project. Dr. Aishwarya contributed to developing a MOOC for NPTEL-MHRD in regional languages. Her research focuses on Digital Transformation, AI integration in business, Data Analytics, and Strategic HR.

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ORCID

Articles in Periodicals

Articles in Journels

2019

Name of Journal: Indian Journal of Public Health Research and Development (Scopus Indexed)

Date Of Publication: 30-Nov-2019

Category: Article in Research Journal

Volume No/Issue No/Page No: 10/11/1255 - 1260

Sole Authored /Co Authored: Co-Author

Author Name (s): AISHWARYA N,SIMRAN THARANI

URL: https://www.scopus.com/sourceid/19700188435

Indexing Agency: Scopus

2020

Name of Journal: International Journal of Engineering Research and Technology

Date Of Publication: 28-Jan-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 12/12/1 - 5

Sole Authored /Co Authored: Co-Author

Author Name (s): AARTHY C,AISHWARYA N

URL: http://www.irphouse.com/volume/ijertv12n12.htm

Indexing Agency: Scopus

2024

Name of Journal: Community Practitioner

Date Of Publication: 25-May-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 21/5

Sole Authored /Co Authored: Co-Author

Author Name (s): AISHWARYA N,AARTHY C,SANGEETHA R,KAVITHA R

URL: https://commprac.com/may-2024/

Indexing Agency: Scopus

Name of Journal: Journal of Asia Business Studies

Date Of Publication: 01-Dec-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: / - 18

Sole Authored /Co Authored: Co-Author

Author Name (s): AARTHY C,ELANGOVAN N,AISHWARYA N,SANGEETHA R

URL: https://www.emeraldgrouppublishing.com/journal/jabs

Indexing Agency: ABDC, SCOPUS and Web of Science

2025

Name of Journal: International Journal of Accounting and Economics Studies

Date Of Publication: 05-Jun-2025

Category: Article in Research Journal

Volume No/Issue No/Page No: 12/1

Sole Authored /Co Authored: Co-Author

Author Name (s): AISHWARYA N,PRITESH KUMAR PADHI,SANGEETHA R,HEMALATHA M,AARTHY CHELLASAMY

URL: https://www.sciencepubco.com/index.php/IJAES/issue/view/651

Indexing Agency: Scopus

2023

Name of Journal: JIMS8M The Journal of Indian Management & Strategy

Date Of Publication: 03-Aug-2023

Category: Article in Research Journal

Volume No/Issue No/Page No: 28/2

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,AISHWARYA N,AARTHY C

URL: https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc

Indexing Agency: Web of Science and Indian Citation Index

2022

Name of Journal: Media Literacy and Academic Research

Date Of Publication: 01-May-2022

Category: Article in Research Journal

Volume No/Issue No/Page No: 5/1/230 - 252

Sole Authored /Co Authored: Co-Author

Author Name (s): SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R

URL: https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf

Indexing Agency: Web of Science

Blog

Invited Talks

2024

Name of the Program: Transformative Teaching toolkit for Management Educators

Date: 2024-11-16 00:00:00

Name of the Institutions: CHRIST University - School of Business and Management

Name of the Program:

Date: 2024-09-19 00:00:00

Name of the Institutions: CHRIST University - Department of Liberal Arts

Name of the Program:

Date: 2024-09-06 00:00:00

Name of the Institutions: Periyar University

Name of the Program:

Date: 2024-08-13 00:00:00

Name of the Institutions: Jyothy Institute of Commerce and Management

Name of the Program:

Date: 2024-07-22 00:00:00

Name of the Institutions: Soundarya Institute of Management & Science

Name of the Program:

Date: 2024-06-19 00:00:00

Name of the Institutions: CHRIST University

Name of the Program:

Date: 2024-06-01 00:00:00

Name of the Institutions: CHRIST University - School of Business and Management

Name of the Program:

Date: 2024-01-05 00:00:00

Name of the Institutions: Sri Bhagawan Mahaveer Jain Evening College

2023

Name of the Program:

Date: 2023-09-15 00:00:00

Name of the Institutions: Periyar University

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

2025

Name of Student: ANKITA SHRIVASTAVA

Institutions: Christ University

Month & Year: April 2025

Research Project

1

Investigator(s): AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C

Sponsors:

Internal

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Summer School on Business Analytics

Name of the Organiser: CHRIST University

Level: International

Role: Organiser & Presenter

Date: 2025-06-04

Name of the Workshop/FDP/Training Programme: Enriching Teaching Excellence with Digital Learning

Name of the Organiser: Sri Ambhal Vidhyalaya

Level: International

Role: Invited Resource Person/Trainer

Date: 2025-05-26

Name of the Workshop/FDP/Training Programme: The Future of Teaching and Learning through AI Infused Digital Education

Name of the Organiser: Primax Foundation

Level: International

Role: Invited Resource Person/Trainer

Date: 2025-05-19

Name of the Workshop/FDP/Training Programme: Intercultural Marketing : Insights from India

Name of the Organiser: Berlin School of Economics and Law

Level: International

Role: Invited Resource Person/Trainer

Date: 2025-04-29

Name of the Workshop/FDP/Training Programme: "Edugenius: Transforming Teaching with Generative AI"

Name of the Organiser: Sri Ramakrishna Engineering college

Level: International

Role: Invited Resource Person/Trainer

Date: 2025-03-24

Name of the Workshop/FDP/Training Programme: Generative AI: Prompt Engineering Basics

Name of the Organiser: IBM

Level: International

Role: Participant

Date: 2025-02-01

Name of the Workshop/FDP/Training Programme: Spotting the traps: Avoiding predatory and cloned journals in research

Name of the Organiser: Educa

Level: National

Role: Invited Resource Person/Trainer

Date: 2025-01-30

2024

Name of the Workshop/FDP/Training Programme: Data Visualization tools : Tableau & PowerBI

Name of the Organiser: Educa Institute

Level: International

Role: Invited Resource Person/Trainer

Date: 2024-12-21

Name of the Workshop/FDP/Training Programme: Transformative Teaching Toolkit for Management Educators?

Name of the Organiser: CHRIST University

Level: Institutional

Role: Participant & Presenter

Date: 2024-12-13

Name of the Workshop/FDP/Training Programme: Career Planning:Laying the foundation for success

Name of the Organiser: Jyothy Institute of Management and Commerce

Level: National

Role: Invited Resource Person/Trainer

Date: 2024-08-13

Name of the Workshop/FDP/Training Programme: Data Ecosystem

Name of the Organiser:

Level: International

Role: Participant

Date: 2024-08-11

Name of the Workshop/FDP/Training Programme: DATA VISUALIZATION TOOLS (GOOGLE DATA STUDIO, TABLEAU, POWERBI)

Name of the Organiser: SOUNDARYA INSTITUTE OF MANAGEMENT

Level: International

Role: Participant & Presenter

Date: 2024-07-22

Name of the Workshop/FDP/Training Programme: Business Analysis Process

Name of the Organiser:

Level: International

Role: Participant

Date: 2024-07-21

Name of the Workshop/FDP/Training Programme: Introduction to Business Analytics

Name of the Organiser: tableau

Level: International

Role: Participant

Date: 2024-07-18

Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators

Name of the Organiser: CHRIST University

Level: Institutional

Role: Participant & Presenter

Date: 2024-06-01

Name of the Workshop/FDP/Training Programme: FDP on Artificial Intelligence

Name of the Organiser: Centre for Artificial Intelligence

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-04-24

Name of the Workshop/FDP/Training Programme: Academic Interface with Industrial Practioners

Name of the Organiser: Jain College

Level: International

Role: Invited Resource Person/Trainer

Date: 2024-01-01

2023

Name of the Workshop/FDP/Training Programme: Soft Skills Training for Professional Sucess

Name of the Organiser: Periyar University

Level: National

Role: Invited Resource Person/Trainer

Date: 2023-09-15

2022

Name of the Workshop/FDP/Training Programme: Blockchain Essentials

Name of the Organiser: IBM

Level: International

Role: Participant

Date: 2022-08-01

Name of the Workshop/FDP/Training Programme: Google Analytics : Foundations

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2022-02-01

2021

Name of the Workshop/FDP/Training Programme: Creating Dynamic Dashboards

Name of the Organiser: Skill Nation

Level: International

Role: Participant

Date: 2021-10-19

Name of the Workshop/FDP/Training Programme: Tableau Fundamentals

Name of the Organiser: tableau

Level: International

Role: Participant

Date: 2021-10-17

Name of the Workshop/FDP/Training Programme: Information and cyber security

Name of the Organiser: AICTE

Level: National

Role: Participant

Date: 2021-07-12

Name of the Workshop/FDP/Training Programme: Research paper writing and Introduction to Econometrics and SPSS

Name of the Organiser: Sri Bhagawan Mahaveer Jain College

Level: National

Role: Participant

Date: 2021-06-15

2020

Name of the Workshop/FDP/Training Programme: Techniques of writing research paper and its publication.

Name of the Organiser:

Level: National

Role: Participant

Date: 2020-07-01

Name of the Workshop/FDP/Training Programme: Nurturing Creativity and Innovation through Digital Learning Platforms

Name of the Organiser: RJS INSTITUTE OF MANAGEMENT STUDIES

Level: International

Role: Participant

Date: 2020-06-25

Name of the Workshop/FDP/Training Programme: Teacher's Leadership Quality in Higher Education

Name of the Organiser:

Level: International

Role: Participant

Date: 2020-06-24

Name of the Workshop/FDP/Training Programme: IT Security: Defense against the digital dark arts

Name of the Organiser: Coursera

Level: International

Role: Participant

Date: 2020-04-15

2019

Name of the Workshop/FDP/Training Programme: HR Analytics

Name of the Organiser:

Level: National

Role: Participant

Date: 2019-08-26

Name of the Workshop/FDP/Training Programme: HR Analytics

Name of the Organiser: Don Bosco Institute of Technology

Level: National

Role: Participant

Date: 2019-08-26

Name of the Workshop/FDP/Training Programme: Emotional Intelligence

Name of the Organiser: MHRD, India

Level: National

Role: Participant

Date: 2019-05-01

Name of the Workshop/FDP/Training Programme: Recent trends in Financial Statements- IAS & IFRS requirements

Name of the Organiser: Mangayarkarasi College of Arts and Science for Women

Level: International

Role: Participant

Date: 2019-01-19

Name of the Workshop/FDP/Training Programme: Emotional Intelligence

Name of the Organiser: NPTEL

Level: National

Role: Participant

Date: 2019-01-01

2018

Name of the Workshop/FDP/Training Programme: Knowledge Management

Name of the Organiser: MHRD, India

Level: National

Role: Participant

Date: 2018-08-06

Name of the Workshop/FDP/Training Programme: Artificial Intelligence Chatbots for Business

Name of the Organiser: CHRIST

Level: National

Role: Participant

Date: 2018-07-28

Name of the Workshop/FDP/Training Programme: FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2018-05-21

Name of the Workshop/FDP/Training Programme: Academic Strategic Plan

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2018-05-14

Awards / Achievements /Others

2023

Name of the Awards/Achievements/Others: Certified Behavior & Mentoring Analyst

Description:

Organisation: Talent Matrix

Month/Year: 30 December 2023

2013

Name of the Awards/Achievements/Others: UGC - National Eligibility Test (NET)

Description: Eligibility for Assistant Professor in Management

Organisation: University Grants Commission, National Educational Testing Bureau, New Delhi

Month/Year: 25 March 2013

2018

Name of the Awards/Achievements/Others: Topper In Knowledge Management NPTEL Course

Description: Topper 1 % in Online certification course - Knowledge management, conducted by National Programme on Technology Enhanced Learning (NPTEL)

Organisation: MHRD, India

Month/Year: 24 October 2018

Name of the Awards/Achievements/Others: Certificate of Completion

Description: Blockchain and Bitcoin fundamentals

Organisation: Udemy

Month/Year: 21 July 2018

2024

Name of the Awards/Achievements/Others: Best Research Paper Award

Description:

Organisation: Kamaraj College

Month/Year: 16 April 2024

Books

Book Chapters

2024

Type of Book: Chapter

Title : Artificial Intelligence, Digitalization and Regulation

ISBN: 978-3-031-67530-0

Month/Year: Dec 2024

Type of Book: Chapter

Title : Impact of AI and Tech-Driven Solutions in Hospitality and Tourism

ISBN: 9798369367551, 9798369367568

Month/Year: Sep 2024

Type of Book: Chapter

Title : Data-Driven Decision making

ISBN: 978-981-97-2901-2

Month/Year: Jul 2024

Type of Book: Chapter

Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control

ISBN: 978-3-031-51997-0

Month/Year: Apr 2024

Type of Book: Chapter

Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control

ISBN: 978-3-031-51997-0

Month/Year: Apr 2024

Type of Book: Chapter

Title : Technology-Driven Business Innovation, Studies in Systems, Decision and Control

ISBN: 978-3-031-51997-0

Month/Year: Apr 2024

2022

Type of Book: Chapter

Title : Lecture Notes in Networks and Systems

ISBN: 978-3-031-20429-6

Month/Year: Dec 2022

Type of Book: Chapter

Title : Computer Networks, Big Data and IoT

ISBN: 2367-4512

Month/Year: May 2022

2020

Type of Book: Chapter

Title : Advances in Intelligent Systems and Computing

ISBN: 978-3-030-39444-8

Month/Year: Feb 2020

Case Study

Patents

2023

Inventors: AARTHY C,AISHWARYA N

Type of Specification: Provisional

Granted/Awarded Date: -

Publication/Application Date: 23-Jun-2023

Application/Filing Date: 15-Jul-2023

Publication Number: 202341033868 A

Patent Number: 202341033868 A

Field of Invention: Marketing-Consumer Behaviour

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Aging Anxiety Exploited: The Role of Fear-based Marketing used by brands in their Anti-Aging Skincare Campaigns


Date: 2025-03-21


Organising Institution: School of Management Studies, BIT


Level: National


Type of the Program: Conference


Role: Presenter


Title: Cultural Adaptation in Advertising in the FMCG sector


Date: 2025-03-21


Organising Institution: School of Management Studies, BIT


Level: National


Type of the Program: Conference


Role: Presenter


Title: The Impact of Product Placements in Movies on Impulse Buying in Young consumers


Date: 2025-03-21


Organising Institution: School of Management Studies, BIT


Level: National


Type of the Program: Conference


Role: Presenter


Title: Social Impact Bonds: Awareness, Perceptions and Investment Willingness among Bangalore-based retail investors


Date: 2025-03-21


Organising Institution: School of Management Studies, BIT


Level: National


Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2025-01-24


Organising Institution: Christ University


Level: International


2024

Type of the Program: Conference


Role: Moderator/Chair


Title:


Date: 2024-08-02


Organising Institution: Jain University


Level: National


Type of the Program: Conference


Role: Presenter


Title: Examining Pre ? And Post?Erp Adoption Challenges Confronting Smes ? A Study On South Indian Companies


Date: 2024-05-29


Organising Institution: University College of Bahrain


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring the impact of ESG factors on firm's value in the Indian Automobile industry


Date: 2024-04-16


Organising Institution: Kamaraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring the Dynamics of Micro-Influencer Marketing in the fashion industry


Date: 2024-04-16


Organising Institution: Kamaraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: Strategic Insights: Exploring varied crisis management approaches in dynamic challenges


Date: 2024-01-30


Organising Institution: Indian Institute of Management Shillong


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Green Data Centers: A review of current trends and practices


Date: 2023-11-01


Organising Institution: EuroMid Academy of Business and Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Presented Paper Titled: Beyond Humor: How Memes Shape Brand Associations and Drive Purchase Choices


Date: 2023-11-01


Organising Institution: EuroMid Academy of Business and Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact


Date: 2023-11-01


Organising Institution: EuroMid Academy of Business and Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers


Date: 2023-10-05


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Keynote Speaker


Title: Blockchain Management


Date: 2023-09-11


Organising Institution: Mangayarkarasi College of Arts and Science for Women


Level: Regional


Type of the Program: Conference


Role: Presenter


Title: ?Digital Supply Chain Twin: Exploring limits and expanding horizons?


Date: 2023-08-02


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s


Date: 2023-07-07


Organising Institution: ICTO


Level: International


Type of the Program: Conference


Role: Presenter


Title: Art Film Consumption in India - An Analysis of business reform and market preference


Date: 2023-04-27


Organising Institution: CARE College of Engineering


Level: International


Type of the Program: Conference


Role: Presenter


Title: Evaluating the impacts of Consumer's Perception of Influencer's Authenticity on Consumer buying behaviour and Brand image


Date: 2023-02-28


Organising Institution: Kamaraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: Understanding In-Film branding and Co-branding in global context


Date: 2023-02-28


Organising Institution: Kamaraj College


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Modelling the intenion to use AI Healtch Care Chatbots in Indian Context


Date: 2022-09-02


Organising Institution: ICETIS


Level: International


Type of the Program: Conference


Role: Presenter


Title: Modeling the Intention to use AI Healthcare Chatbots in Indian Context


Date: 2022-09-02


Organising Institution: ICETIS


Level: International


2021

Type of the Program: Conference


Role: Presenter


Title: An Overview of Augmenting AI Application in Healthcare


Date: 2021-12-09


Organising Institution: CARE college of Engineering


Level: International


Type of the Program: Conference


Role: Presenter


Title: An overview of Augmenting AI application in Health Care


Date: 2021-12-08


Organising Institution: CARE Engineering College


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2021-09-25


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Dark Humour and its implications on the interpersonal relations in Indian Organizations


Date: 2021-07-29


Organising Institution: FISAT Business School


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2021-06-01


Organising Institution: AMET


Level: International


2020

Type of the Program: Conference


Role: Presenter


Title: Brand Centric Transmutation:A way to enhance customers loyalty


Date: 2020-08-13


Organising Institution: Bannari Anman Institute of Technology


Level: International


Type of the Program: Conference


Role: Co-presenter


Title:


Date: 2020-08-13


Organising Institution: Bannari Amman Institute of Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact Of Technology In Supply-Chain Industry


Date: 2020-08-13


Organising Institution: Bannari Amman Institute of Technology


Level: International


Type of the Program: Conference


Role: Presenter


Title: HR Green Initiatives For Sustainable Development


Date: 2020-04-24


Organising Institution: Unique Research & Consultancy Services


Level: International


Type of the Program: Conference


Role: Presenter


Title: Impact And Effectiveness Of Youtube Branding In Bangalore City


Date: 2020-04-24


Organising Institution: Unique Research & Consultancy Services


Level: International


2019

Type of the Program: Conference


Role: Presenter


Title: Can Menstrual cups become an alternative to sanitary napkins- A critical analysis among women in Bangalore city


Date: 2019-03-29


Organising Institution: Dayananda Sagar Business Academy


Level: International


Type of the Program: Conference


Role: Presenter


Title: Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district


Date: 2019-02-01


Organising Institution: The American College


Level: International


2017

Type of the Program: Conference


Role: Presenter


Title: Competency mapping - A Strategic HR tool in globalized era


Date: 2017-03-04


Organising Institution: Managayarkarasi Group of Institutions


Level: International


2016

Type of the Program: Seminar


Role: Presenter


Title: Competency Mapping


Date: 2016-03-30


Organising Institution: Madurai Kamaraj University


Level: National


Type of the Program: Seminar


Role: Presenter


Title: E-Competencies of the digital age teachers


Date: 2016-03-11


Organising Institution: ST.Charles college of Education


Level: International


Type of the Program: Conference


Role: Presenter


Title: HR Green Initiatives for Sustainable development


Date: 2016-03-09


Organising Institution: Department of Commerce, Periyar University


Level: International


Own MPhil / PhD Thesis

Consultancy

Collaborative

Faculties: AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A

Theme of Consultancy: Design and Delivery of a Soft skills Development Program

Type: Paid

Faculties: SUMATHI A,JOHN PAUL RAJ V,PRAVEEN BABU P,AISHWARYA N

Theme of Consultancy: Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship

Type: Paid

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
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Tel: +91 804012 9100 / 9600

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Email: mail@christuniversity.in

Web: https://www.christuniversity.in

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Mission

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