Sl.No. | Title | Name of Periodical | Periodicity | Date |
1 | Impact of Humour in advertising: A study based on Zoo-Zoo advertisement of Vodafone | Global Journal of Management and Entrepreneurship | Biannual | 04/04/2014 |
2 | Making Sense of Hopla | The Sunday Indian | - |
Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||||
1 | WOW Skin Science: strategic adaptation for responsible advertising | Emerald Emerging Markets Case Studies | 27-Aug-2024 | 14 / 3 / - | ||||||||||||||||||||||
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2 | Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles | Indonesian Journal of Electrical Engineering and Computer Science | 11-Jun-2024 | 35 / 1 / 292-300 | ||||||||||||||||||||||
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3 | A Systematic Review of Green Apparel Manufacturing | Environmental Research, Engineering and Management | 22-Dec-2023 | 4 / 1 / 124-133 | ||||||||||||||||||||||
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4 | Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry | The Scientific Temper | 10-May-2023 | 14 / 2 / 294-302 | ||||||||||||||||||||||
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5 | Influencer Marketing and Consumer Behaviour: A Systematic Literature Review | Vision | 21-Aug-2022 | / / 1-20 | ||||||||||||||||||||||
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6 | Customer Engagement ? A Literature Review | Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi | 01-Oct-2021 | 54 / 10 / 487-499 | ||||||||||||||||||||||
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7 | Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru | Journal of Advnced Research in Dynamical & Control Systems | 18-Dec-2019 | 12 / 01 / 715-721 | ||||||||||||||||||||||
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Sl.No. | Title | URL | Subject | Month Year |
Sl.No. | Type of Book | Title | Title of Book | ISBN | Month Year |
Sl.No. | Type of Book | Title of Chapter/Article | ISBN | Month Year | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1 | Conference Proceedings | Manta Ray Foraging Optimizer with Deep Learning based Malicious Activity Detection for Privacy Protection in Social Networks | 979-835038465-9 | Jun 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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2 | Reference book | A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts | 9798369327548 | Jun 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Sl.No. | Type of Book | Title | Title of Case Study | ISBN | Month Year |
Sl.No. | Title | Abstract Objectives | Type | Sponsors |
Sl.No. | Title | Place of Publication | ISBN No. | Month Year |
Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
1 | Conference | Presenter | International Conference on Business Intelligence and Data Analytics (BIDA 2024) | titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach | 06/04/2024 | RV Institute of Management (RVIM) | International |
2 | Conference | Presenter | BIDA 2024 | Prioritisation of challenges in OTT Video Platforms: A multi-Criteria Decision Making Approach | 06/04/2024 | RV Institute of Management | International |
3 | Seminar | Presenter | Meedia Meet 2023 | Securing the Future: OTT Platform Strategies for Sustainable Growth | 07/09/2023 | Christ University | International |
4 | Conference | Presenter | International Conference on ESG | Current Trends and Challenges in Green Apparel Supply Chain Management | 27/06/2023 | Ramaiah Instute of Management | International |
5 | Conference | Presenter | 4th International Conference on ?Innovation, Technology and Sustainability: Shaping the future of Business and Society | Trust and Privacy in Social Media | 16/03/2023 | Welingkar Institute of Management Development and Research (WeSchool), Bengaluru | International |
6 | Conference | Presenter | First international Conference on Trade openness, Economic Development and Economic Sustainability | Privacy research: Knowledge and drive | 07/03/2023 | KUSOM | International |
7 | Conference | Presenter | International Conference on Emerging Trends in Business & Management | Determinants of customer churn in the over-the-top video platforms: A conceptual Model | 24/02/2023 | SSN School of Management | International |
8 | Conference | Presenter | International Conference on Emerging Trends in Business & Management | Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model | 24/02/2023 | SSN School of Management | International |
9 | Conference | Presenter | The International Conference on the Impact of Covid-19 on the Economy and Society 10-12 October 2022 | Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study | 10/10/2022 | The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, Muscat | International |
10 | Conference | Keynote Speaker | Virtual National Marketing Conference | Marketing Paradigm, Post COVID- 19 | 20/01/2022 | Christ University | National |
11 | Conference | Presenter | Le novit? 2K21 | Innovative Management Practices Post Covid- Trends & Challenges | 21/10/2021 | Musaliar Institute of Management, Pathanamthitta | International |
12 | Conference | Presenter | International Conference | The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements | 06/08/2021 | Christ University | International |
13 | Seminar | Participant | Negotiation Landscape in COVID-19 World: Work and Career Perspective? by Dr Paul Hong | 28/08/2020 | Christ University | International | |
14 | Conference | Presenter | ICEMBM 2019 (Emerging Trends in Modern Business and Management ) | Emotional Intelligence of Women, IT Professionals in Bangalore | 01/03/2019 | SASTRA Deemed to be University | International |
15 | Conference | Moderator/Chair | International Conference on changing Business Landascape | 06/02/2019 | Christ University | International | |
16 | Seminar | Presenter | Seminar on Emerging Trends in Business | Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups | 22/02/2018 | Christ University | Institutional |
17 | Seminar | Presenter | Seminar on Emerging Trends in Business | Customer Perception and Preference towards Online Grocery Shopping | 22/02/2018 | Christ University | Institutional |
18 | Conference | Presenter | National Conference on Emerging Trends in Business 2018 (NCETB 2018) | The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty | 19/02/2018 | Christ University | National |
19 | Seminar | Presenter | National Conference on Emerging Trends in Business 2018 (NCETB 2018) | Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City | 19/02/2018 | Christ University | National |
20 | Conference | Moderator/Chair | International Conferrence on Emerging Trends in BUsiness | 16/02/2017 | Christ University | International | |
21 | Conference | Presenter | nternational Conferrence on Emerging Trends in BUsiness | A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores | 16/02/2017 | Christ University | International |
22 | Conference | Presenter | nternational Conferrence on Emerging Trends in BUsiness | Potential of electric Vehicles in Indian Markets | 16/02/2017 | Christ University | International |
23 | Conference | Presenter | Conferrence on Emerging Trends in BUsiness | The impact of Green marketing on consumer buying Behaviour in Automobile sector | 16/02/2017 | Christ University | International |
24 | Conference | Presenter | Conferrence on Emerging Trends in BUsiness | Customer Satisfaction in the retail chain | 16/02/2017 | Christ University | International |
25 | Presenter | Conferrence on Emerging Trends in BUsiness | Impact of Flash Sale promotions on millenials with reference to Snap Fitness | 16/02/2017 | Christ University | International | |
26 | Conference | Presenter | International Conference on Emerging Trends in Business 2017 (ICETB 2017) | A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores | 16/02/2017 | Christ University | International |
27 | Seminar | Presenter | International Conferences on Management Challenges and Trends in the Digital Era | Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores | 17/01/2017 | Narsee Monjee Institute of management Studies | International |
28 | Conference | Presenter | Conferrence on Emerging Trends in BUsiness | Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur | 16/02/2016 | Christ University | International |
29 | Seminar | Presenter | Administration ,Cluster Level | - | Christ University | Regional | |
30 | Seminar | Presenter | Customer Perception Towards Puma | - | Christ University | National | |
31 | Seminar | Presenter | Customer Satisfaction in the Banking Industry: The International Bank of Quatar | - | Christ University | National | |
32 | Seminar | Presenter | Impact of branch of study of college students on their Entrepreneur skills- An empirical study | - | Christ University | National | |
33 | Conference | Presenter | Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman | - | Christ University | National | |
34 | Conference | Presenter | Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman | - | Christ University | National | |
35 | Conference | Presenter | A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu | - | Christ University | International | |
36 | Seminar | Presenter | Impact of Experimental Marketing Vs Conventional Marketing | - | Christ University | National | |
37 | Seminar | Presenter | Impact of Referral Marketing on the small and Medium Scale firms in Bangalore | - | Christ University | National | |
38 | Seminar | Presenter | Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore | - | Christ University | National | |
39 | Participant | D'Forum 2010-Envisioining Indian Management Though | - | CUIM, Kengeri Campus | Regional | ||
40 | Conference | Presenter | Microfinance in India: A Retrospect | - | Christ University | Institutional | |
41 | Seminar | Presenter | EMERGENCE OF VIRAL MARKETING | - | Christ University | National | |
42 | Seminar | Presenter | RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES | - | Christ University | National | |
43 | Participant | Contomporary Research Methods in Management | - | CU Academic Staff College and Department of Management Studies | Institutional | ||
44 | Seminar | Presenter | Performance management in Indian Retail Sector | - | Christ University | National | |
45 | Conference | Presenter | Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd | - | Christ University | National | |
46 | Conference | Presenter | Emergence of retailing | - | Christ University | National | |
47 | Conference | Presenter | Crisis Leadership-A trigger for change | - | Christ University | International | |
48 | Participant | Worshop on paper writing | - | IIT Madras | National | ||
49 | Seminar | Presenter | The impact of workload and autonomy on personal effectiveness of college teachers of higher education. | - | Christ University | National | |
50 | Conference | Presenter | Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu. | - | Christ University | National | |
51 | Conference | Presenter | Factors Influencing Customer decision in purchasing residential property in Bengaluru. | - | Christ University | National |
Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
1 | Opportunities and challenges of Rural Marketing in India | Guest Talk | 19/12/2022 | Jayaraj Annapakiam College for Women |
2 | Empathy and active Listening | 09/04/2021 | RNS Global University | |
3 | The New Normal Marketing | 01/08/2020 | TIPS School of Management | |
4 | Empathy, active listening and commitment | Faculty Development programme | 20/05/2015 | Christ Central School Tiruvalla, Kerala |
5 | Marketing Policy and Management: An Overview | Seminar on Strtergic Management | 17/03/2014 | Saintgits College of Applied Sciences |
6 | Empathy and active listening | Seminar for students ( Invited Talks) | 09/07/2013 | Osteen College |
Sl.No. | Title | Genre | Producer | Copyrights |
Sl.No. | Title | Guide Name | Institution | Month Year |
1 | A Study on Expectation and Perceptive Performance Difference of Service Delivery by Organised Retail Stores in Bengaluru- An Analysis | Dr Vikas Sharma | NIMS University |
Sl.No. | Title | Name of Student | Institution | Month Year |
1 | Persuasive Effect of Influencer Post on Consumer Buying Behavior of Cosmetic Brands | ASWATHI K V | Christ University | January 2023 |
2 | . | SUJAY C | Christ University | July 2023 |
3 | IMPACT OF GREEN MANUFACTURING ON APPAREL MANUFACTURING INDUSTRY | SWETA JAIN | Christ University | May 2019 |
Sl.No. | Title of Invention | Inventor(s) | Filing Date |
Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
1 | Institutional Pressures on ICT adoption among small and medium enterprises in Bengaluru | JACOB JOSEPH K | Internal |
Sl.No. | Name of the Conference/Seminar | Name of Organiser | Level | Date |
Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Role | Date |
1 | Demystifying AI and Case Study writing for Business Educators | School of Business and Management(MBA) | Institutional | Participant | 01/06/2024 |
2 | Design The Thinking Workshop | School of Design Thinking | National | Participant | 08/01/2024 |
3 | Faculty Development Programme 2023 | SBM | Institutional | Participant & Presenter | 19/06/2023 |
4 | QIP | CHRIST University | Participant | 02/03/2021 | |
5 | webinar | NIDM | International | Participant | 20/09/2020 |
6 | webinar | Institutional | Participant | 09/07/2020 | |
7 | webinar | Institutional | Participant | 30/06/2020 | |
8 | QIP | Academic Staff College | Participant | 22/04/2020 | |
9 | Coursera | Coursera | International | Participant | 01/04/2020 |
10 | FDP- Innovative Teaching Pedagogy | TIPS School of Management | Institutional | Invited Resource Person/Trainer | 04/01/2020 |
11 | Guest lecture Series | TIPS School of Management | Invited Resource Person/Trainer | 24/08/2019 | |
12 | Skillful Interpersonal Communication At Work | ICFAI Business School | National | Participant | 29/07/2019 |
13 | Rubrics Intergration in Class Rooms | Media Studies and IT Services | Institutional | Participant | 19/06/2019 |
14 | FDP | Christ Academy Institute of Advanced Studies, Bangalore | Institutional | Invited Resource Person/Trainer | 17/06/2019 |
15 | Developing Academic Ecosystem: Pedagogic Practices and Research Culture | Academic Staff College | Participant | 20/05/2019 | |
16 | Principles of Operations Management | ICFAI Business School | National | Participant | 08/04/2019 |
17 | Google Classroom | CHRIST (Deemed to be University) | Institutional | Participant | 16/11/2018 |
18 | 21st Century Professional Development Skills | CHRIST (Deemed to be University) | Participant | 19/05/2018 | |
19 | Commodity Market-Current Trends and Challenges | Dept. of Management Studies | Institutional | Participant | 08/12/2017 |
20 | Faculty Knowledge programme | IBS | National | Participant | 21/07/2017 |
21 | Case base Teaching,writing and Publication | Christ Institute of Management, Lavasa, Pune | National | Participant | 15/07/2017 |
22 | Teaching,learning and evaluation | CU Academic Staff College | Participant | 22/05/2017 | |
23 | Leadership | CSA Christ university | Presenter | 17/05/2017 | |
24 | Research, publication, Writing paper, and Project Proposal. | CU-Academic Staff College | Institutional | Organiser & Presenter | 23/09/2016 |
25 | Workshop on case writing | IIT Madras | National | - | 12/09/2015 |
26 | Worshop on Proposal Writing Skills | IIT Madras | National | - | 12/09/2015 |
27 | Integrating quality into mangement education through Research | CU Academic staff college | - | 14/04/2015 | |
28 | Two Days worshop on Case writing | School of Management, Sri Krishna Instutions, Coimbatore | National | - | 06/02/2015 |
29 | Contemporary Research Methods in Management | CU-Academic Staff college and Department of Management Studies | - | 17/03/2014 | |
30 | SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT | Christ University | National | - | 20/12/2013 |
31 | FDP | Deanary of Commerce and Management | Institutional | - | 01/10/2013 |
32 | Leadership Simulation Workshop | Paradigm Knowledge Solutions | Regional | - | 18/03/2013 |
33 | Workshop- When your Brand is your Business- B2B Branding | We school, Bangalore /Hans Seidel Germany/ FICCI | National | - | 13/11/2009 |
34 | Workshop-Research Methodology and Project Guidance | St. Claret College, Bangalore-13 | National | - | 25/02/2009 |
35 | Research Business Techniques | Department of Management Studies, Christ university,Bangalore | Institutional | - | - |
36 | Workshop on Publication and getting published | Christ University, bangalore | Institutional | - | - |
37 | Effective Speaking | Christ University , Bangalore | Institutional | - | - |
Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
1 | Coursera | Crafting an effective writer (Statement of accomplishment with distincton | English Department, MT.Sanjacinto College | August 2014 |
2 | Life Time Achievrment Award, Mayas Academic Excellence Awards | Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication | Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals | 22 December 2019 |
3 | Life Time Achievement Award | CHRIST University | 31 December 2019 | |
4 | Member of BOS | Member of Board of Studies in Department of Management at St. Claret's College Autonomous for the Academic year 2024-25 to 2026-27 | St. Claret College Autonomous | 31 August 2024 |
Sl.No. | Faculties | Theme of Consultancy | Type |
Sl.No. | Applicants | Title | Date Published |
Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: http://www. christuniversity.in
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