The Master’s Programme in Media and Communication Studies, with specializations in Advertising & Corporate Communication and Design Thinking & Content Strategy, is meticulously designed to provide a comprehensive educational experience that bridges theory and practice. By integrating theoretical frameworks, professional training, and applied learning, the programme equips students with the critical thinking skills, creative abilities, and strategic insights needed to navigate and excel in today’s rapidly evolving media landscape.

In the Advertising & Corporate Communication specialization, students explore the principles and practices of persuasive communication, branding, public relations, crisis management, and strategic media planning. This specialization focuses on the art and science of building effective communication campaigns for diverse audiences, enhancing corporate reputation, and fostering stakeholder engagement. Through case studies, real-world projects, and industry internships, students gain firsthand experience in crafting compelling messages and managing communication strategies for businesses, NGOs, and public institutions.

The Design & Content Strategy specialization, on the other hand, emphasizes the creative and technical aspects of media production, digital storytelling, and content management. Students delve into multimedia design, user experience (UX), visual communication, and digital content strategy, learning to create engaging and impactful content across various platforms.

The curriculum fosters innovation by combining design thinking principles with strategic content planning, preparing students to meet the demands of digital media environments, from social media campaigns to interactive media projects.

Both specializations are supported by a rigorous curriculum that encourages critical analysis, creative problem-solving, and strategic decision-making. The programme integrates interdisciplinary approaches, drawing from fields such as media theory, sociology, psychology, and business, to offer a well-rounded perspective on media and communication. Students are encouraged to engage in research projects, practical workshops, and industry collaborations that not only enhance their academic knowledge but also provide practical exposure to current trends and technologies in the media world.

Graduates of this programme are well-positioned for dynamic roles in the media industry, including positions in advertising agencies, corporate communication departments, media production houses, digital marketing firms, and public relations consultancies. Additionally, the programme prepares students for academic careers and leadership roles in media education, equipping them with the tools to contribute meaningfully to the advancement of media and communication studies.

This comprehensive media Programme aims to equip students with a diverse skill set and critical thinking abilities to excel in the dynamic landscape of media and Communication Psychology. Throughout the program, students will cultivate expertise in storytelling, photography, broadcast media, multimedia production, editing, advertising, digital media, public relations, and Psychology disciplines. Starting with the foundations of Psychology, students will be studying personality, Brain behaviour, Cognitive processes, Developmental stages and diverse electives to achieve specialization within the graduate programme. The programme aims to foster critical thinking, enabling students to analyze, create, and disseminate Media content and psychological concepts across many platforms. Students will emerge prepared to navigate the multifaceted realms of media and Psychology while equipped with the technical skills and

analytical prowess necessary for success in this ever-evolving field. In today's rapidly evolving media landscape, staying relevant and competitive requires a nimble approach to learning. The media industry is continuously transforming, heavily influenced by technological advancements and shifting consumer behaviors. Proficiency in multimedia storytelling, data analytics, and audience engagement strategies is paramount. Moreover, a firm grasp of emerging technologies, such as virtual and augmented reality, artificial intelligence, and immersive media, will be increasingly crucial. An emphasis on continuous learning, critical thinking, and a proactive approach to mastering new tools and trends will be indispensable for students aiming to thrive in the ever-changing professional environment.

Currently, the field of journalism is experiencing a shift towards digital platforms such as the internet, mobile devices, data journalism and other emerging technologies. This change is leading to a transformation in how journalism is practiced and necessitating the development of new skills, techniques, and approaches by practitioners. As a result, contemporary journalists must fulfill a variety of roles, requiring not only a solid grasp of emerging social trends but also specialized expertise and knowledge. By enrolling in this programme, aspiring digital journalists will gain a deeper understanding of the challenges associated with journalism in the Digital Age, which will prepare them to succeed in the rapidly-evolving media industry. During the first and second semesters, the focus is on helping students understand the role of Journalism within the broader context of social sciences such as political science, economics, and sociology. 
They will receive training in writing and develop their skills in reporting and editing to be successful in the field of written communication. In the third semester students are introduced to the nuances of the constitution and politics. Special emphasis is given in the fourth semester to the field of multimedia production, on-field experience and also the first hand understanding of social issues through service learning. The third year provides the budding journalist with the knowledge of digital journalism, media research and so on. In the final year, students will expose themselves to media psychology, solutions journalism and environmental journalism along with independent research projects.

Practical elements such as lab journals, workshops, seminars, campaigns, or news productions are incorporated to support each paper. Additionally, students will be required to gain skills in editing software. The Journalism & Digital Media programme includes sixteen core papers that cover a diverse range of topics in the field of journalism. There are skill enhancement courses related to writing and reporting. Starting from the sixth semester, students will have the opportunity to choose three electives to specialize in. In order to gain practical experience, an internship is mandatory for students at the end of the second semester. The theory courses aim to provide students with a broad understanding of the field, while the practical and skill-based courses will equip them for the job. Having a comprehensive knowledge of various subjects helps journalists gain perspective and write intelligently in the proper context for the general readership. The Department of Media Studies will leverage the expertise of professionals from different fields to provide students with the best possible exposure. Experienced journalists will also be invited to participate in events like "Feel the Beat" to 
share their knowledge and expertise. Students of journalism will be expected to regularly produce lab journals and from the fourth semester onwards, they will be responsible for creating a newspaper, television news bulletin, and digital publication.