Delhi NCR Campus

BBA (Strategy and Business Analytics/Honours/Honours with
Research)

Open from: 08-Dec-2025 | Open until: 17-May-2026

Strategic Management Business Analytics Decision Sciences Data Visualization Organizational Leadership Research and Innovation
0
Semester
Specialisations
0 Yrs
Duration
Top 50
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Applications OpenUntil 17-May-2026
80 %
15 +
2
8
Programme Overview

About the Programme

This single major programme offers a blend of strategy and analytics domain- specific courses, general management courses, and intensive internship that incorporates club activities and projects. This Program is intended to assist students in putting into practice data and analytical methods to create strategies for diverse enterprises and organizations. The program has been designed following the guidelines of National Education Policy (NEP) 2020.

Integrated Strategy and Analytics Curriculum

Blends strategy, analytics, and management courses for holistic business learning.

Industry-Focused Learning and Internship Exposure

Provides practical exposure through internships, projects, and club activities.

Application-Oriented Business Analytics Education

Develops analytical and decision-making skills using real-world business applications.

NEP 2020 Aligned Contemporary Programme Structure

Designed as per NEP 2020 with a focus on multidisciplinary and skill-based learning.

Why at Delhi NCR Campus

Why Choose This Programme?

Future-Focused and Interdisciplinary: This program bridges strategic management with data-driven decision-making, preparing students to lead in a rapidly evolving business environment. Research and Application-Oriented: Emphasizes real-world application through projects, simulations, and research in strategic planning and business analytics.

Industry-Relevant Curriculum: Developed in consultation with business leaders and analytics professionals to ensure alignment with global industry standards.

Strong Analytics Foundation: Develops analytical and data interpretation skills for effective business decision-making. 

Industry-Aligned Curriculum: Curriculum designed to match current industry trends and business requirements. 

Experiential Learning Opportunities: Provides practical exposure through projects, internships, workshops, and case studies. 

Research-Oriented Approach: Encourages innovation, critical thinking, and academic research capabilities.

Leadership Skill Development: Enhances communication, teamwork, problem-solving, and managerial competencies. 
 

Career-Focused Learning: Prepares students for diverse career opportunities through skill-based training and industry exposure.

Learning Outcomes

What You Will Learn

Strategic Thinking and Planning Develop skills in business strategy, competitive analysis, and innovation management.
Corporate Governance Knowledge Understand ethical business practices and effective corporate governance frameworks.
Business Analytics Tools Gain hands-on experience with tools such as Excel, R, Python, and Tableau.
Predictive Modelling and Data Visualization Learn to analyze and present data using modern analytics techniques.
Decision-Making Skills Enhance problem-solving and critical thinking through data-driven approaches.
Leadership and Managerial Competence Build leadership abilities to address strategic business challenges effectively.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Management and Behavioural Process
COREManagement and Behavioural Process3 Credits Credits
COREMarketing Management3 Credits Credits
COREFinancial Accounting3 Credits Credits
Fundamentals of Business Mathematics3 Credits Credits
MDCNon-Commerce and Management3 Credits Credits
AECEnglish I2 Credits Credits
SECFoundation of Artificial Intelligence and Spreadsheet2 Credits Credits
VACHolistic Education1 Credit Credits
VACEnvironmental Studies1 Credit Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Trimester 2 — Financial Management
COREFinancial Management3 Credits Credits
COREBusiness Economics3 Credits Credits
COREBusiness Statistics3 Credits Credits
Introduction to Strategic Thinking and Framework3 Credits Credits
MDCNon Commerce and Management3 Credits Credits
AECEnglish II2 Credits Credits
SEC Foundations of SQL2 Credits Credits
VACHolistic Education1 Credit Credits
VACUnderstanding of India1 Credit Credits
Management Practices through Social Intervention1 Credit Credits
Trimester 3 — Cost Accounting
CORECost Accounting3 Credits Credits
COREHuman Resource Management3 Credits Credits
Applied Business Data Analysis3 Credits Credits
ELECStrategies for Business Negotiation3 Credits Credits
ELECDesign Thinking3 Credits Credits
AECBusiness Communication I2 Credits Credits
SECIntroduction to Python2 Credits Credits
MDCIndian Knowledge System3 Credits Credits
VAC Electives (Any One)2 Credits Credits
VACHolistic Education1 Credit Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — Strategic Management
COREStrategic Management3 Credits Credits
COREEntrepreneurship Development3 Credits Credits
COREResearch Methodology3 Credits Credits
Python for Data Analytics3 Credits Credits
ELECStrategic Innovation Management3 Credits Credits
ELECOpinion Mining and Text Analytics3 Credits Credits
AECBusiness Communication II2 Credits Credits
SECData Visualization using Power BI2 Credits Credits
VACHolistic Education1 Credit Credits
Industry Review Project1 Credit Credits
Trimester 5 — Taxation Laws and Practice
CORETaxation Laws and Practice3 Credits Credits
SECR Programming 2 Credits Credits
Internship Project (12 Weeks)6 Credits Credits
DSEStrategic Brand Management [Strategy (Select Any Two)]3 Credits Credits
DSEStrategic Human Resource Management [Strategy (Select Any Two)]3 Credits Credits
DSEStrategic and Game Theory for Management [Strategy (Select Any Two)]3 Credits Credits
DSEStrategic Financial Management [Strategy (Select Any Two)]3 Credits Credits
DSEMarketing Analytics [Analytics (Select Any Two)]3 Credits Credits
DSEPredictive Analytics [Analytics (Select Any Two)]3 Credits Credits
DSECustomer Analytics and Relationship Management [Analytics (Select Any Two)]3 Credits Credits
DSEHuman Resource Analytics [Analytics (Select Any Two)]3 Credits Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Trimester 6 — Management Accounting
COREManagement Accounting3 Credits Credits
CORELaw, Governance and Ethics3 Credits Credits
SECDecision Intelligence for Business Strategy2 Credits Credits
Research Project3 Credits Credits
DSEApplied Strategic Marketing [Strategy (Select Any Two)]3 Credits Credits
DSEMarketing Research [Strategy (Select Any Two)]3 Credits Credits
DSEStrategic Leadership and Management [Strategy (Select Any Two)]3 Credits Credits
DSEStrategic Cost Management [Strategy (Select Any Two)]3 Credits Credits
DSEFinancial Analytics [Analytics (Select Any Two)]3 Credits Credits
DSESupply Chain Analytics [Analytics (Select Any Two)]3 Credits Credits
DSEDigital Analytics and E-Commerce Strategy [Analytics (Select Any Two)]3 Credits Credits
DSESocial Media Analytics [Analytics (Select Any Two)]3 Credits Credits
Semester 7 — Business Model Innovations
COREBusiness Model Innovations4 Credits Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits Credits
CORECrisis Management and Resilience4 Credits Credits
DSEProject / Internship4 Credits Credits
VACService Operation Strategy [VAC (Any One Only)]2 Credits Credits
VACDigital Transformation – University of Virginia [VAC (Any One Only)]2 Credits Credits
VACIntroduction to Digital Marketing [VAC (Any One Only)]2 Credits Credits
VACIdentifying, Attracting, and Growing Your Digital Audience – University of California, Irvine [VAC (Any One Only)]2 Credits Credits
VACDigital Business Models – LUND University [VAC (Any One Only)]2 Credits Credits
VACFoundations of Information Systems for Business – Howard University [VAC (Any One Only)]2 Credits Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — Global Leadership and Sustainability
COREGlobal Leadership and Sustainability4 Credits Credits
COREBusiness Consulting and Problem Solving4 Credits Credits
COREBusiness Process Improvement4 Credits Credits
COREMachine Learning Application in Business Strategy4 Credits Credits
VACData Intelligence for Businesses and Managers [VAC (Any One – Online)]2 Credits Credits
VACCloud Transformation – Howard University [VAC (Any One – Online)]2 Credits Credits
VACIntroduction to Data Engineering – IBM [VAC (Any One – Online)]2 Credits Credits
VACBusiness Analytics for Decision Making - University of Colorado [VAC (Any One – Online)]2 Credits Credits
Download Brochure 2026
Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Financial Analyst
Marketing Analyst
Business Analyst
Investment Associate
Data Analyst
Market Research Associate
Operations Executive
Banking Associate
Business Consultant
Digital Marketing Executive
Entrepreneur
Research Associate
From the Department

Message from the HOD

HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD BBA

Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.

In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagemen

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
HOD Name
Dr. Ila Anand
BUSINESS AND MANAGEMENT)
Delhi NCR Campus

HOD MBA

Dear Students,

Welcome to the School of Business Management—a vibrant community of learners and leaders.

In today’s dynamic and complex business environment, the need for globally competent professionals and innovative leaders is more critical than ever. Our school addresses this need through carefully crafted undergraduate, postgraduate, and doctoral programs, developed in collaboration with national and international professional bodies. These programs feature a globally benchmarked curriculum, delivered by experienced faculty and industry experts through innovative and engaging teaching methods.

W

Read more...

BUSINESS AND MANAGEMENT, Delhi NCR Campus
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications for the 2026 batch are open. Deadline: 17-May-2026.

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