Dr. Sreedhara R is a distinguished faculty member at Christ University, Bangalore. He specializes in Strategic Management, Marketing, and Sales and Distribution Management. With a robust background in engineering and management, he contributes significantly to teaching and research. Dr. Sreedhara R earned his Ph.D. from the prestigious University of Mysore. His research papers are published in reputed national and international journals. His work combines academic rigor with practical insights, bridging theory and real-world business challenges. Associated with Christ University since 2010, he is known for innovative teaching methods. His approach blends theoretical knowledge with practical application, enriching students? learning experiences. Dr. Sreedhara R mentors students and guides Ph.D. scholars, fostering a collaborative academic culture. He continues to inspire students, contributing to Christ University?s academic excellence.
Name of Journal: Journal of Advanced Research in Dynamical and Control Systems
Date Of Publication: 27-Oct-2019
Category: Article in Research Journal
Volume No/Issue No/Page No: 11/6/1808 - 1815
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R,ALEX NERO
URL: https://www.scopus.com/sourceid/20500195215
Indexing Agency: Scopus
Name of Journal: Indian Journal of Economics and Business
Date Of Publication: 22-Oct-2021
Category: Article in Research Journal
Volume No/Issue No/Page No: 20/2/343 - 358
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R,RAJNI GUPTA
URL: http://www.ashwinanokha.com/ijeb-v20-3-2021.php
Indexing Agency: Scopus
Name of Journal: Indian Journal of Marketing
Date Of Publication: 20-Dec-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 52/12/58 - 70
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R,SUBRAMANAIAN MEENAKSHINATHAN
URL: https://www.indianjournalofmarketing.com/index.php/ijom/issue/view/9764
Indexing Agency: Scopus
Name of Journal: Research in Transportation Business & Management
Date Of Publication: 12-Aug-2022
Category: Article in Research Journal
Volume No/Issue No/Page No:
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R
Indexing Agency: Scopus
Name of Journal: Pacific Business Review International
Date Of Publication: 10-Feb-2015
Category: Article in Research Journal
Volume No/Issue No/Page No: 7/6/47 - 54
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R
URL: https://mjl.clarivate.com/search-results
Indexing Agency: Web of Science
Name of Journal: Indian Journal of Management
Date Of Publication: 05-Jul-2016
Category: Article in Research Journal
Volume No/Issue No/Page No: 46/07/23 - 35
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R
Indexing Agency: Scopus
Name of Journal: Test Engineering and Management
Date Of Publication: 04-Jan-2020
Category: Article in Research Journal
Volume No/Issue No/Page No: 82/NA/461 - 476
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R,ALEX NERO
URL: https://www.scopus.com/sourceid/12997
Indexing Agency: Scopus
Name of Journal: Test Engineering and Management
Date Of Publication: 04-Jan-2020
Category: Article in Research Journal
Volume No/Issue No/Page No: 82/NA/508 - 520
Sole Authored /Co Authored: Co-Author
Author Name (s): SREEDHARA R,MANJEERA VUTUKURI,VEDHA BALAJI
URL: https://www.scopus.com/sourceid/12997
Indexing Agency: Scopus
Name of Journal: Test Engineering and Management
Date Of Publication: 04-Jan-2020
Category: Article in Research Journal
Volume No/Issue No/Page No: 82/1/508 - 524
Sole Authored /Co Authored: Co-Author
Author Name (s): VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
URL: https://www.scopus.com/sourceid/12997
Indexing Agency: Scopus
Name of the Program: National Conference on Emerging Trends in Business (NCETB 2018)
Date: 2018-02-19 00:00:00
Name of the Institutions: Christ University
Name of the Program: Refresher Course in Commerce and Management
Date: 2017-12-06 00:00:00
Name of the Institutions: UGC - Human Resource Development Centre, University of Mysore
Name of the Program: One Day Workshop on ?Research Methodology and SPSS?
Date: 2017-11-28 00:00:00
Name of the Institutions: CMR University, Bangalore
Name of Student: Alex Nero
Institutions: Christ University
Month & Year: October 2016
Name of Student: Shukla Riddhi Gajendra
Institutions: Christ University
Month & Year: April 2016
Name of Student: RAJNI GUPTA
Institutions: Christ University
Month & Year: November 2023
Name of Student: Garima Jyoti Srivastava
Institutions: Christ University
Month & Year: May 2018
Name of Student: Revathi A Menon
Institutions: Christ University
Month & Year: May 2018
Name of Student: V. Nithya
Institutions: Christ University
Month & Year: May 2015
Name of Student: DEEPAK JOY MAMPILLY
Institutions: Christ University
Month & Year: March 2019
Name of Student: ALEX NERO
Institutions: Christ University
Month & Year: February 2024
Name of Student: VINAYAK
Institutions: Christ University
Month & Year: April 2021
Name of Student: Vijay Agawane
Institutions: Christ University
Month & Year:
Name of Student: Ruchita Pangriya
Institutions: Christ University
Month & Year:
Name of Student: Vijay Agawane
Institutions: Christ University
Month & Year:
Name of the Workshop/FDP/Training Programme: ENHANCING SALES FORCE PERFORMANCE
Name of the Organiser: INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD
Level: International
Role: Participant
Date: 2024-02-19
Name of the Workshop/FDP/Training Programme: Innovative Teaching and Learning Methods
Name of the Organiser: School of Business and Management (MBA)
Level: Institutional
Role: Participant & Presenter
Date: 2023-06-19
Name of the Workshop/FDP/Training Programme: Faculty Development Program 1 - 2021
Name of the Organiser: Centre for Education beyond Curriculum (CEDBEC) and Human Resource Development Centre (HRDC)
Level: Institutional
Role: Participant
Date: 2021-06-16
Name of the Workshop/FDP/Training Programme: Market Research and Consumer Behaviour
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-25
Name of the Workshop/FDP/Training Programme: Management Development Program on Marketing for Sales and Business Development Professionals
Name of the Organiser: Institute of Management
Level: National
Role: Participant
Date: 2020-01-16
Name of the Workshop/FDP/Training Programme: Pedagogical Leadershoip: Sharpening the Saw & Digitisation of Pedagogy
Name of the Organiser: CHRIST Institute of Management
Level:
Role: Participant
Date: 2019-05-20
Name of the Workshop/FDP/Training Programme: Management Development Programme (MDP)
Name of the Organiser: Institute of Management
Level: Regional
Role: Participant
Date: 2019-01-18
Name of the Workshop/FDP/Training Programme: Marketing Insights for Sales and Business Development Professionals
Name of the Organiser: Institute of Management, Bangalore
Level: Regional
Role: Participant & Presenter
Date: 2018-01-12
Name of the Workshop/FDP/Training Programme: Strategic Thinking using Scenario Planning
Name of the Organiser: Institute of Management
Level: National
Role: Participant
Date: 2018-01-05
Name of the Workshop/FDP/Training Programme: ?Business Decision Making using R?
Name of the Organiser: Institute of Management, Bangalore
Level: National
Role: Participant
Date: 2017-12-07
Name of the Workshop/FDP/Training Programme: ?TRANSFROMED PEDAGOGY: CASE BASED TEACHING / WRITING?
Name of the Organiser: Christ Institute of Management, LAVASA
Level: Regional
Role: Participant
Date: 2017-07-15
Name of the Workshop/FDP/Training Programme: Faculty Development Program on Business Analytics
Name of the Organiser: Institute of Management
Level: Regional
Role: Participant
Date: 2017-07-07
Name of the Workshop/FDP/Training Programme: Quality Improvement Program on "Innovative Practices in Teaching, Learning and Evaluation"
Name of the Organiser: CU - Academic Staff College
Level:
Role: Participant
Date: 2017-05-24
Name of the Workshop/FDP/Training Programme: IBM CE - Enablement Program - Descriptive Analytics
Name of the Organiser: IBM / Institute of Management
Level: Institutional
Role:
Date: 2015-01-28
Name of the Workshop/FDP/Training Programme: IBM CE - Enablement Program - Predictive Analysis Analytics
Name of the Organiser: IBM / Institute of Management
Level: Institutional
Role:
Date: 2014-12-21
Name of the Workshop/FDP/Training Programme: IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights
Name of the Organiser: IBM / Institute of Management
Level: Institutional
Role:
Date: 2014-12-13
Name of the Workshop/FDP/Training Programme: IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights
Name of the Organiser: IBM / Institute of Management
Level: Institutional
Role:
Date: 2014-11-15
Name of the Workshop/FDP/Training Programme: Contemporary Development in Management & Business
Name of the Organiser: Institute of Management
Level:
Role:
Date: 2014-05-26
Name of the Workshop/FDP/Training Programme: Continuing Educating Programme on "National Workshop on Research Methods"
Name of the Organiser: Department of Management Studies, IIT Madras, Chennai
Level: National
Role:
Date: 2011-08-20
Name of the Workshop/FDP/Training Programme: Management Development Programme on "Learning for Results: Education a Question?"
Name of the Organiser: Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore
Level: Institutional
Role:
Date: 2011-08-04
Name of the Workshop/FDP/Training Programme: Learning Curve Certification Program (Cross Functional Decision Making & Business Impact)
Name of the Organiser: enParadigm Knowledge Solutions, CIIE, IIM Ahmadabad, held at Institute of Management, Christ University, Bangalore
Level: Regional
Role:
Date: 2011-05-24
Name of the Workshop/FDP/Training Programme: "Competency and Skill of Management teachers"
Name of the Organiser: Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore.
Level: Regional
Role:
Date: 2011-05-15
Name of the Workshop/FDP/Training Programme: Workshop on "Effective Classroom Communication and Teaching Skills for College teachers "
Name of the Organiser: Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore
Level: Institutional
Role:
Date: 2011-05-11
Name of the Workshop/FDP/Training Programme: Workshop on "Research Methods"
Name of the Organiser: SRN Adarsh College, Bangalore
Level: Regional
Role:
Date: 2009-02-27
Name of the Workshop/FDP/Training Programme: Development program on "Strategic Brand Management"
Name of the Organiser: Dayananda Sagar College of Management & Information Technology, Bangalore
Level: Regional
Role:
Date: 2008-12-19
Name of the Workshop/FDP/Training Programme: "DSI Entrepreneurship Lecture Series 2008
Name of the Organiser: Dayananda Sagar College of Management & Information Technology, Bangalore
Level: Regional
Role:
Date: 2008-12-02
Name of the Workshop/FDP/Training Programme: Participated in the 3rd Karnataka State level ISTE student
Name of the Organiser: Reva Institute of Technoogy & Management, Bangalore in association with VTU, Belgaum and Indian Society for Technical Education, New Delhi.
Level: Regional
Role:
Date: 2006-11-11
Name of the Workshop/FDP/Training Programme: Workshop on "Empowered Leadership Program"
Name of the Organiser: Centre for Innovation & Leadership, at Dayananda Sagar College, Bangalore.
Level: Regional
Role:
Date: 1970-01-01
Name of the Awards/Achievements/Others: Issue Editor
Description: Ushus - JOURNAL OF BUSINESS MANAGEMENT
Organisation: Christ Univerisiy, Bangalore
Month/Year: Oct - Dec, 2014
Name of the Awards/Achievements/Others: Panel member - Question Paper Scruitiny Team
Description:
Organisation: Acharya Bangalore B-School
Month/Year: 19 October 2024
Name of the Awards/Achievements/Others: Organised International Conference on Transformational Strategies for Business Sustainability
Description: As the conference convener, organized two days' international conference on Transformational Strategies for Business Sustainability during 4-5th, October, 2019. We had 15 international speakers plus 55 papers presentations. The authors had come from across India.
Organisation: Institute of Management
Month/Year: 05 October 2019
Type of Book: Chapter
Title : Inclusive Business Approaches in Tourism Stakeholder Engagement
ISBN: 979-8-89113-988-6
Month/Year: Sep 2024
Type of the Program: Conference
Role: Presenter
Title: Exploring the role of Inclusivity in shaping Indian Consumers' Purchase Intentions in the Fashion Industry
Date: 2025-03-10
Organising Institution: KARPAGAM ACADEMY OF HIGHER EDUCATION (Deemed to be University)
Level: National
Type of the Program: Conference
Role: Presenter
Title: Challenges faced by Consumers in using AI driven Virtual Fasion Assistants and their influence on Product choices in Indian Online Fasion Retail
Date: 2025-03-07
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Psychological Factors influencing the Excessive Credit Card Usage in Buying Electronics and Debt Accumulation by Middle class Citizens
Date: 2025-03-07
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Effect of Nastalgia factors on Repeat Viewership abd Longevity of Re-releases and Reboots in Cinema
Date: 2025-03-07
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Influence of Dark Humour on Gen Z's User Engagement on Social Media Platforms
Date: 2025-03-07
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Perception of Students towards Use of Generative AI Tools in Higher Education in India
Date: 2025-02-27
Organising Institution: We School, Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: "Navigating Channel Conflicts: Implications for Satisfaction in Kerala's FMCG Sector"
Date: 2024-07-26
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Effect of Influencer Marketing on Holistic Consumer Experience
Date: 2024-04-05
Organising Institution: CMR University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Online Grocery Shopping - The Problems Faced By (Big Basket, Blink It, Amazon Pantry)
Date: 2024-03-10
Organising Institution: y Gandhian Institute of Technology And Management, Visakhapatnam
Level: National
Type of the Program: Conference
Role: Presenter
Title: Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis
Date: 2024-03-07
Organising Institution: Jyothi Nivas College Autonomous
Level: National
Type of the Program: Conference
Role: Presenter
Title: Assessing the Impact of UPI Adoption on Consumer Spending
Date: 2024-03-07
Organising Institution: JYOTHI NIVAS COLLEGE AUTONOMOUS
Level: National
Type of the Program: Conference
Role: Presenter
Title: Investigating the Problems faced by Consumers with Food Delivery apps in Bangalore
Date: 2024-03-07
Organising Institution: Jyothi Nivas College, Bangalore
Level: National
Type of the Program: Conference
Role: Presenter
Title: Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Harvesting Success:Fertile Fields' Digital Revolution
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Navigating Transformation: Regain Retail and Journey
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors
Date: 2024-01-04
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Marketing Channel Conflicts in the FMCG Sector in Ernakulam District of Kerala: A Pilot Study
Date: 2023-08-11
Organising Institution: GIBS Business School, Bangalore
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2023-03-16
Organising Institution: We School, Bangalore
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2022-04-22
Organising Institution: University of Engineering and Management, Kolkata
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore
Date: 2022-04-22
Organising Institution: University of Engineering and Management, Kolkata
Level: International
Type of the Program: Conference
Role: Presenter
Title: Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers
Date: 2022-03-23
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Organizer
Title:
Date: 2022-01-20
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Factors Affecting Channel Conflicts in The Value Chain of FMCG Sector
Date: 2021-02-26
Organising Institution: ISME, Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students
Date: 2020-02-27
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2020-02-27
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2020-02-27
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2020-01-20
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Panelist
Title:
Date: 2019-11-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-10-04
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-10-04
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-10-04
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-06-27
Organising Institution: IBS, Bangalore
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-06-14
Organising Institution: IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2019-06-14
Organising Institution: IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2018-01-12
Organising Institution: IFIM College, Bangalore
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2017-03-10
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers
Date: 2017-02-07
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Strategies to Revive Management Education
Date:
Organising Institution:
Level: International
Type of the Program: Conference
Role: Presenter
Title: HR Strategies During Global Recession
Date:
Organising Institution:
Level: National
Type of the Program: Conference
Role: Presenter
Title: HR Practices in Organised Food and Grocery Retailing"- An Empirical Study
Date:
Organising Institution:
Level: National
Type of the Program:
Role: Participant
Title: Managing Retailing
Date:
Organising Institution: Indian Institute if Management, Ahmedabad
Level: International
Type of the Program:
Role: Participant
Title: Train the Trainer Workshop
Date:
Organising Institution: Christ University, Bangalore
Level: Institutional
Type of the Program:
Role: Participant
Title: Conference on Emerging Trends in Business
Date:
Organising Institution: Department of Management Studies
Level: National
Type of the Program:
Role: Participant
Title: ICIER-IIMB INTERNATIONAL CONFERENCE
Date:
Organising Institution: IIMB
Level: International
Guide Name: Dr. K. Nagendra Babu
Institution: University of Mysore
Month Year: July 2025
Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: https://www.christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
