Dr Jogi Mathew has been associated with CHRIST (Deemed to be University) for over a decade. He currently serves as an Associate Professor in the School of Business and Management. His expertise lies in Marketing Management, International Marketing, Event Management, Green Marketing, Brand Management, and Strategic Management. He holds a Ph.D. and M.Phil. in Management Studies from CHRIST (Deemed to be University). He also has an MBA in Marketing from Bharathiar University and a B.Com from Kerala University. Jogi Mathew has over 12 years of industry experience, including roles in sales and marketing at Gati Cargo, Sterling Resorts, ICFAI, and Adecco. His work spans courier, logistics, hospitality, education promotion, and soft skills training. He has published seven papers, three of which are indexed in Scopus and two in Web of Science. He has authored several books on Amazon Kindle, including Essentials of Marketing, Retail Customer: An Indian Perspective, and Elements of Event Management.