This lab investigates the psychological and cognitive mechanisms underlying decision-making. It is particularly focused on how individuals assess risks, make judgments, and navigate uncertainties in real-world scenarios, such as financial decision-making and consumer behavior.

It is at the forefront of research on the psychological and cognitive processes behind decision-making. Through its comprehensive exploration of risk, uncertainty, and judgment, the lab provides valuable insights into real-world decision-making in areas such as finance, health, consumer behavior, and social interactions.

Its research has broad implications for fields ranging from economics and marketing to public health and ethical decision-making, making it an important contributor to both academic knowledge and practical applications in society.

CONTACT INFO-
•  Faculty In-Charge: Dr. Santhosh (R&D)
•  location – room no 527, 5th floor , r&d block.
•  phone no- 9448417480
•  EMAIL- santhosh.kr@christuniversity.in